NORMAS DE RESPONSABILIDADE SOCIAL 3 de Março 2011

Transcrição

1 NORMAS DE RESPONSABILIDADE SOCIAL 3 de Março 2011

2 Origem, metodologia e processo de desenvolvimento COPOLCO Committee on Consumer Policy Advisory Group Stockholm Conference (SIS) Industry Stds Committee for Petroleum and Gas Env. Mgt Consultants of CV COPOLCO Report Swedish Industry Association SAG Report May 2001 Jun 2002 Sept April 2004 June 2004 MoUs established NWIP : 3 month vote, ending Jan 05 ISO begins March 2005

3 A caminho da normalização mundial ISO/TMB/SR/WG Mar º Meeting Salvador da Bahia Set º Meeting em Bangkok Maio º Meeting em Lisboa

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5 ORIGEM, METODOLOGIA E PROCESSO DE DESENVOLVIMENTO DA ISO THE PEOPLE BEHIND ISO March Sept 05 May 06 Jan 07 Nov 07 Aug 08 May 09 May 10 Experts Countries (NSBs) D-Liaisons

6 ORIGEM, METODOLOGIA E PROCESSO DE DESENVOLVIMENTO DA ISO THE PEOPLE BEHIND ISO NOMINATED SR EXPERTS Industry SSRO Government NGO Consumer Labour 0 March 05 Sep 05 May 06 Jan 07 Nov 07 Aug 08 May 09 May 10

7 ORIGEM, METODOLOGIA E PROCESSO DE DESENVOLVIMENTO DA ISO THE PEOPLE BEHIND ISO PARTICIPATING COUNTRIES Developing countries Developed countries March 05 Sept 05 May 06 Jan 07 Nov 07 Aug 08 May 09 May 10

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9 ISO WD 1 28 Marçode Social responsibility is about activities that assume or include compliance with the law, as well as socially beneficial activities that are beyond compliance with the law 2. Social responsibility is concerned with the role of management and management initiatives, whereby organizations consider and manage economic, social and environmental issues within the organization s activities; 3. Social responsibility includes a major focus on the impact of an organization s activities and the results of those impacts, both positive and/or negative, on economies, society and the environment; 4. Social responsibility is about the ongoing or regular activities of an organization as defined by its purpose, and not unrelated philanthropic activities; unrelated philanthropic activities should not be considered as part of the social responsibility concept or as social responsibility activities; 5. Social responsibility is about monitoring and improving performance on social, environmental and economic dimensions and can contribute to furthering the goal of sustainable development; 6. Social responsibility is about identifying, engaging and communicating performance to those who are impacted by [and/or have an impact on] the activities of the organization [and its stakeholders]; 7. Social responsibility is not a suitable means for addressing certain questions that can only be legitimately answered through democratic or representative political processes.

10 2.18 social responsibility responsibility of an organization for the impacts of its decisions and activities on society and the environment, through transparent and ethical behaviour that: contributes to sustainable development, including health and the welfare of society; takes into account the expectations of stakeholders; is in compliance with applicable law and consistent with international norms of behaviour; and is integrated throughout the organization and practised in its relationships

11 A ISO evolução da gestão Taylor Ideias e princípios degestão criadas por FrederickW. Taylor. Conhecido pela Teoria da Gestão Científica, o sistema visava a máxima produtividade pela intensiva divisão do trabalho. Ford Modelo de produção em massa. Henry Ford põe em prática o Taylorismo na sua empresa Ford Motor Company, melhorando-o. Entra em declínio na década de 70, mantém-se até início anos 90.

12 Lean Manufacturing Preocupação com a qualidade. Consciência da mudança dos valores sociais. Baseia-se em dois pilares: Just-in-time e a Automação. Marketing Nasce para escoar os excedentes de produção foco no produto Orientação exclusiva para identificar e satisfazer as necessidades do cliente foco no cliente

13 Recursos Humanos Comportamento Marketing interno Gestão de pessoas Buzzwords, muitas buzzwords Muitas tendências, modas, doutrinas definitivas... Desenvolvimento Sustentável e outros

14 patrão accionista meios de produção recursos físicos just in time recursos humanos GPO modelo governação parceiros Riscos financeiros, legais, ambientais,

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16 Estratégia de Gestão Modelo integrador e eficaz Visão e Missão Política de comunicação Pesquisa de Marketing Inovação Motivação interna Reputação Globalização e Mercado aberto Redução de custos Combate a factores de risco E outros...

17 Obrigado!