Current moment of DTV Implementation in Brazil

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Maria das Dores Casqueira Felgueiras
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1 Current moment of DTV Implementation in Brazil Caper 2008 Olímpio José Franco SET Sociedade Brasileira de Engenharia de Televisão SET- Brazilian Society of Television Engineering

2 Agenda o Current moment of DTV start in Brazil o Network installations o Local Professional Manufacturers o Local Consumer Product Manufacturers o Local software developments for middleware Ginga o Digital Insertion o HDTV growing : Open & Pay TV markets 2

Consumer Product Manufacturers o Local software developments

3 Current moment of DTV start in Brazil o 10 months after December 2nd, 2007: start in SP o On air : São Paulo / Rio de Janeiro / Belo Horizonte / Goiânia /Manaus/Curitiba o HDTV Programs are growing o SDTV Programs all the time: one seg o Interactive Applications has been developed o New software houses are appearing o Consumer products market is growing o Consumer products Prices are getting affordable 3

SDTV Programs all the time: one seg o Interactive Applications has been developed o New software

4 Network installations o On air : São Paulo / Rio de Janeiro / Belo Horizonte / Goiânia/Curitiba 2008 Porto Alegre / Campo Grande / Cuiabá / Florianópolis / Manaus / Vitória / Salvador / Belém / Uberlândia / Sorocaba / Campinas/Aracaju 4

Alegre / Campo Grande / Cuiabá / Florianópolis / Manaus /

5 Network installations 2009: Santos / João Pessoa / Fortaleza / São Luis / Natal / Maceió / Jundiaí / Londrina / Palmas / Anápolis / Luziânia / Porto Velho / Rio Branco / Macapá / Boa Vista/Feira de Santana/Recife/Brasilia 2010: Cascavel / Foz do Iguaçu / Maringá / Rio Verde / Jataí / Itumbiara / Porongatu / Catalão / Gurupí / Araguaina/Vitoria da Conquista/Teresina/Campo Grande/Boa Vista/Cuiaba/ 5

Santana/Recife/Brasilia 2010: Cascavel / Foz do Iguaçu / Maringá / Rio Verde / Jataí / Itumbiara /

6 DTV Field strenght in São Paulo -SP Measured Problems 6

7 Padrão Americano Padrão Europeu Padrão Japonês Proposta Brasileira Aplicativ os EPG ATSC-Terrestrial Advanced Television Standard Committee T- GOV T-COM WEB... DVB-Terrestrial Digital Vídeo Broadcast EPG T- GOV T-COM WEB... ISDB-T Integrated Services Digital Broadcast EPG T- GOV T-COM WEB... SBTVD Sistema Brasileiro de TV Digital EPG T- T-COM ... GOV WEB Retorno Middlewa re GSM GPR S OCAP ACAP TDMA CDMA xds L WIFI WIMA X ARIB MHP MHEG GEM modem FlexTV GSM GPR S OCAP ACAP TDMA CDMA xds L WIFI WIMA X ARIB MHP MHEG GEM modem FlexTV GSM GPR S OCAP ACAP TDMA CDMA xds L WIFI WIMA X ARIB MHP MHEG GEM modem FlexTV GSM GPR S TDMA CDMA xds L WIFI WIMA X Modem OCAP ARIB MHP Ginga ACAP MHEG ITU J200/J2001/J2002 Sistema Op Proprietário JAVA LINUX Proprietário JAVA LINUX Proprietário JAVA LINUX Proprietário JAVA LINUX Aúdio MPEG2- BC MPEG2 -AAC DOLBY AC3 MPEG4 -AAC MPEG2 -BC MPEG2 -AAC DOLBY AC3 MPEG4 -AAC MPEG2- BC MPEG2 -AAC DOLBY AC3 MPEG4 -AAC MPEG2- BC MPEG2 -AAC DOLBY AC3 MPEG4 -AAC Video 240i LD 480iSDT V MPEG2 720pEDT 1080iHDT V V MPEG4 280i 525iSDT LD V MPEG2 720pEDT 1080iHDT V V MPEG4 280i LD 480iSDT V MPEG2 720pED 1080iHDT TV V MPEG4 280i LD 525iSDT V MPEG2 720pEDT 1080iHDT V V MPEG4 Redes IPV4 IPV6 IPV4 IPV6 IPV4 IPV6 IPV4 IPV6 Transpor te MPEG2 Fluxo de Transporte MPEG2 Fluxo de Transporte MPEG2 Fluxo de Transporte MPEG2 Fluxo de Transporte Modulaçã o 8-VSB COFDM BST- OFDM DQPSK QPSK 16QAM 64QAM 8-VSB COFDM BST- OFDM DQPSK QPSK 16QAM 64QAM 8-VSB COFDM BST- OFDM DQPSK QPSK 16QAM 64QAM 8-VSB COFDM BST- OFDM-TI DQPSK QPSK 16QAM 64QAM Portador a Úniíca 2K 4K 8K Unica 2K 4K 8K Única 2K 4K 8K Única 2K 4K 8K 36MHz 44MHz 57MHz 36MHz 44MHz 57MHz 36MHz 44MHz 57MHz 36MHz 44MHz 57MHz Canal 6MHz 7MHz 8MHz 6MHz 7Mhz 8Mhz 6MHz 7MHz 8Mhz 6MHz 7MHz 8MHz Frequênc 50HZ 60HZ 50HZ 60HZ 50HZ 60HZ 50HZ 60HZ 8

.. SBTVD Sistema Brasileiro de TV Digital EPG T- T-COM Email.

8 Local professional manufacturers TV Transmitters o Linear o Telavo o STB o Screen Services / Teclar 9

9 Local professional manufacturers Antennas o Transtel Conti ( Associated w/ Dielectric) o Mectronica o Ideal o RFS ( medium and low power) 10

10 Local consumer product manufacturers Integrated TV Receivers o LG o Panasonic o Sony o Philips o Gradiente o Samsung o Olevia o AOC Envivio o CCE 11

11 Local consumer product manufacturers: Integrated TV set 12

12 Local consumer product manufacturers: Integrated TV set 13

13 Local consumer product manufacturers: set top boxes o o o o o o o o o o o o Semp Toshiba Philips Sony Gradiente Positivo Aiko Telesystem Coship Proview Visiontec Century Tecsys 14

14 Local consumer product manufacturers: STB 15

15 Local consumer product manufacturers: STB 16

16 Local consumer product manufacturers: STB 17

17 Local consumer product manufacturers: STB 18

18 Local consumer product manufacturers: STB 19

19 Local consumer product manufacturers: STB 20

20 Local consumer product manufacturers Portable 1 seg Receiver o Gradiente o Semp Toshiba o Century o Telesystem o Aiko o Tec Toy 21

21 Local consumer product manufacturers: : One seg Portable RCVR 22

22 Local consumer product manufacturers: : One seg Portable RCVR 23

23 Local consumer product manufacturers USB 1 seg receiver o Semp Toshiba o Century o Gradiente o AOC / Envivio o Tec Toy o Aiko o Telesystem o Philips 24

24 Local consumer product manufacturers: One seg USB receiver 25

25 Local consumer product manufacturers: One seg USB receiver 26

26 Local consumer product manufacturers: One seg USB receiver 27

27 Local consumer product manufacturers Mobile phone (celular phone) o Semp Toshiba o Samsung 28

28 Local consumer product manufacturers: One seg Mobile Phone 29

29 Local consumer product manufacturers: One seg Mobile Phone 30

30 Members * Free competitors, nobody owns over 20% of market share and around 6 companies owns between 6% and 10 % of market.benefits for the consumer!

31 Consumer Main Products Production TV 11,3 Milion units R$ 6,4 Bilions DVD 6,6 Milion units R$ 888 Milion ÁUDIO 5,0 Milion units R$ 1,7 Milion Câmeras e Filmadoras 1,2 Milion units R$ 450 Milion Fonte : Suframa Indicadores PIM Junho 2008

32 TV Main Products Production TV CRT 10,3 Milion units R$ 4,0 Milion TV LCD 804 Mil units R$ 1,8 Milion TV PLASMA 191 Mil units R$ 0,6 Milion TV Set top box 5,1 Milion units R$ 0,7 Milion Fonte : Suframa Indicadores PIM Junho 2008

33 Main products Fonte : Suframa Indicadores PIM Junho 2008

34 Digital TV

35 TV Digital TV Market transition - Display Technology Transition - Transition analog x Digital - Value of LCD+PLASMA > Tube type TV CRT Fonte : Suframa Indicadores PIM Junho2008

36 Consumer DTV products Brazilian Manufacturing:2008 o Until now is of STBs/USB rcvrs/portable RCVRs o Most of LCDs & Plasmas TVs Set are HDTV Ready and Integrated DTV o 2008 Consumer Production will grow, compared to

37 Local software developments for the middleware Ginga o Mopa o TQTVD o Hirix o Cesar 38

38 Interactivity o GloboTV Network Announced last week that will use Ginga for the next Big Brother Brasil 39

39 Opportunities for Argentina, Chile, Equador, Venezuela, Peru o Greater production scale for consumer products o To repeat good experiences of neighbor countries o Cooperation between countries o Allows exchange HDTV programs productions o Ginga will be very powerful for social and digital inclusion: government public policies 40

40 Audiences of Pay TV and free to air TV Networks: Brazil o Bigger audiences on the Pay TV operators comes from free to air TV Networks o HDTV productions from free to air TVs Networks will lever audiences and growing of Pay TV operations. o HDTV with higher quality possible: Major cable operator NET is carrying DTV free to air TVs Networks with 17 MB/s, per channel. 41

41 We are just beginning and learning o We addopted a flexible, robust and advanced standard. o The standard is prepared for the next 30 years. Future proof. o The Brazilian decision was not based only in low prices of receivers. o DTV products prices are decaying every month. o There are many competitors. 42

42 Thanks & Gracias Olímpio Franco (5511) (5519)

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Current moment of DTV Implementation in Brazil

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