Relatório de Avaliação

Transcrição

1 Relatório de Avaliação Evento: FIND IMPORTERS DAY COREIA DO SUL 2017 DATA: Outubro 22-28, 2017 Sumário Executivo do Evento Gestão de Projecto Agência: SOPEXA Korea Gestor de Projecto (Agência): Jihyun KIM Equipa dedicada ao Evento (Agência): Sukyoung CHUNG (Managing Director), Jihyun KIM (Project Manager), Soohyun LEE(Project Assistant) Gestor de Projecto: Ms. Cátia Moura (Area Manager) Breve Descrição Breve descrição do Evento e os seus objectivos: Breve descrição do Evento:Viagem de importadores a Portugal com diversas provas de vinho, reuniões B2B e ainda visitas agendadas às propriedades dos produtores, com o intuito de aumentar a visibilidade dos vinhos portugueses no Mercado, bem como aumentar o volume de negócio. Foram selecionados os principais exportadores com interesse em incluir vinhos portugueses nos seus portfolios. Localização: Portugal Local do Evento: Início teve lugar no Porto, tendo finalizado o programa em Lisboa. Público Alvo: Importadores e Jornalista Orçamento Total (a preencher pela ViniPortugal): Orçamento Agência: 13,078.0 euros Valor Inscrição dos Produtores (a preencher pela Viniportugal): valor/produtor ou valor/mesa ou valor/stand Estatísticas Chave Número de Produtores: 2 Numero de Visitantes Trade Profissionais: 10 Numero de Jornalistas Visitantes:1 Numero de Consumidores:

2 Outros: 1 (Agência) Área de Exposição (m2): Numero de Stands/Mesas: Visão Geral do Evento Promoção Por favor descreva todas as acções levadas a cabo com o objective de promover o evento, incluindo os materiais promocionais criados para o efeito, RP, Marketing,etc. SETTING UP Descreve o local do evento bem como a organização do evento: e.g. Provas, Seminários, Concursos, etc. Lista Final Produtores: # Name 1 Christie`s Douro Wines SA 2 Cooperativa Agricola Santo isidro de Pegões CRL 3 Dona Maria- Julio Bastos Idealdrinks Lavradores de Feitoria 6 Lima Smith (Quita da Boavista, Covela, Quinta das Tecedeiras) 7 Niepoort Vinhos 8 Quinta das Apegadas 9 QUINTA DE CHOCAPALHA, Casa Agrícola das Mimosas 10 Quinta do Sagrado 11 Santos & Seixo - Wine Exports, Lda 12 VERCOOPE 13 ADEGA COOPERATIVA DE REDONDO, CRL 1 CARM, SA (Casa Agricola Roboredo Madeira) 1 Casa da Passarella 16 Cortes de Cima 17 F OLAZABAL E FILHOS (Quinta do Vale Meão) 18 João Portugal Ramos wines 19 Mouchão 20 Quinta da Lixa 21 Quinta dos Avidagos 22 Quiz Wines & Spirits 23 Soalheiro 2 SOGRAPE VINHOS, S.A. Quem participou no evento/iniciativa? Company Name Position 1 Handok wine Mr. Jungmin, CHOI Brand Manager 2 Mywines Ms. Jeewon SHIN President 3 Nara Cellar Mr. Sungkyun HONG Director Naru Global Mr. Sangbong LEE President

3 WINE N Mr. Woosik SHIN Director 6 J's Wine Import Mr. Wonjune JEONG President 7 Nature Wine Mr. Gunseob HAN President 8 PNK trading Mr. Changmo KIM President 9 Soul wine Mr. Jiho PARK Director 10 T&E Terroir Mr. Hwanho JUNG president 11 Freelance journalist Ms. Boyoung NA Journalist 12 Sopexa Korea Ms. Jihyun KIM Project Manager Anexe aqui imagens do evento/iniciativa:

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5 Avaliação do Evento Resultados do Questionário: 1. Mr. Jungmin CHOI, Brand manager, Handok wine

6 Survey Questions Handok Wine Scoring system: = Strongly Agree, = Agree, 3 = Neutral, 2 = Disagree and 1 = Strongly Disagree Q1 22-Oct Evening Dinner reception with Chistie s Douro (RIB & Beef Ribeira) was enjoyable and insightful. Q2 23-Oct Morning Masterclass at Intercontinental Porto was enjoyable and insightful. Q3 23, 2-Oct 1:1 meeting at Intercontinental Porto was insightful. 3 Q 23, 2-Oct Networking lunch at Restaurante Astoria was enjoyable and insightful. 3 Q 23-Oct Evening Dinner with Solar dos Lobos was enjoyable and insightful. Q6 2-Oct Afternoon Tasting at VERCOOPE (Porto) was enjoyable and insightful. Q7 2-Oct Evening Reception and dinner at Lavradores de Feitoria was enjoyable and insightful. Q8 2-Oct Morning Tasting at Quinta das Apegadas was enjoyable and insightful. Q9 2-Oct Afternoon Tasting and lunch at Niepoort was enjoyable and insightful. Q10 2-Oct Evening Tasting and dinner at Quinta de Covelas was enjoyable and insightful. Q11 26-Oct Morning-Afternoon Tasting and lunch at Quinta da Chocapalha was enjoyable and insightful. Q12 26-Oct Evening Dinner with Santos & Seixo was enjoyable and insightful. Q13 27-Oct Morning-Afternoon Tasting and lunch at Ad. Coop Pegões was enjoyable and insightful. Q1 27-Oct Afternoon Tasting at Encostas de Estremoz was enjoyable and insightful. Q1 27-Oct Evening Tasting and dinner Dona Maria Julio Bastos was enjoyable and insightful. Q16 The overall program enhanced my knowledge of Portugal's wine appellations and the region's wines. Q17 The wines from Portugal are already well-represented in your retail store or the accounts you consult. Q19 The overall quality of transportation and the amount of travel within Portugal was appropriate and enjoyable. Q20 The overall length of the trip was appropriate. 3 Q21 The overall quality of the meals and accomadations was great and enjoyable. Q22 The level of planning for the trip before leaving korea was satisfactory. Q23 The organization and execution of the trip throughout the week was satisfactory. Q2 I would recommend this program to others..2

7 2. Ms. Jeewon SHIN, President, Mywines Survey Questions Mywines Scoring system: = Strongly Agree, = Agree, 3 = Neutral, 2 = Disagree and 1 = Strongly Disagree Q1 22-Oct Evening Dinner reception with Chistie s Douro (RIB & Beef Ribeira) was enjoyable and insightful. Q2 23-Oct Morning Masterclass at Intercontinental Porto was enjoyable and insightful. Q3 23, 2-Oct 1:1 meeting at Intercontinental Porto was insightful. Q 23, 2-Oct Networking lunch at Restaurante Astoria was enjoyable and insightful. Q 23-Oct Evening Dinner with Solar dos Lobos was enjoyable and insightful. Q6 2-Oct Afternoon Tasting at VERCOOPE (Porto) was enjoyable and insightful. Q7 2-Oct Evening Reception and dinner at Lavradores de Feitoria was enjoyable and insightful. Q8 2-Oct Morning Tasting at Quinta das Apegadas was enjoyable and insightful. Q9 2-Oct Afternoon Tasting and lunch at Niepoort was enjoyable and insightful. Q10 2-Oct Evening Tasting and dinner at Quinta de Covelas was enjoyable and insightful. Q11 26-Oct Morning-Afternoon Tasting and lunch at Quinta da Chocapalha was enjoyable and insightful. Q12 26-Oct Evening Dinner with Santos & Seixo was enjoyable and insightful. Q13 27-Oct Morning-Afternoon Tasting and lunch at Ad. Coop Pegões was enjoyable and insightful. Q1 27-Oct Afternoon Tasting at Encostas de Estremoz was enjoyable and insightful. Q1 27-Oct Evening Tasting and dinner Dona Maria Julio Bastos was enjoyable and insightful. Q16 The overall program enhanced my knowledge of Portugal's wine appellations and the region's wines. Q17 The wines from Portugal are already well-represented in your retail store or the accounts you consult. 1 Q19 The overall quality of transportation and the amount of travel within Portugal was appropriate and enjoyable. Q20 The overall length of the trip was appropriate. Q21 The overall quality of the meals and accomadations was great and enjoyable. Q22 The level of planning for the trip before leaving korea was satisfactory. Q23 The organization and execution of the trip throughout the week was satisfactory. Q2 I would recommend this program to others..6

8 3. Mr. Sungkyun HONG, Director, Nara cellar Survey Questions Nara Cellar Scoring system: = Strongly Agree, = Agree, 3 = Neutral, 2 = Disagree and 1 = Strongly Disagree Q1 22-Oct Evening Dinner reception with Chistie s Douro (RIB & Beef Ribeira) was enjoyable and insightful. Q2 23-Oct Morning Masterclass at Intercontinental Porto was enjoyable and insightful. Q3 23, 2-Oct 1:1 meeting at Intercontinental Porto was insightful. Q 23, 2-Oct Networking lunch at Restaurante Astoria was enjoyable and insightful. Q 23-Oct Evening Dinner with Solar dos Lobos was enjoyable and insightful. Q6 2-Oct Afternoon Tasting at VERCOOPE (Porto) was enjoyable and insightful. 3 Q7 2-Oct Evening Reception and dinner at Lavradores de Feitoria was enjoyable and insightful. Q8 2-Oct Morning Tasting at Quinta das Apegadas was enjoyable and insightful. Q9 2-Oct Afternoon Tasting and lunch at Niepoort was enjoyable and insightful. Q10 2-Oct Evening Tasting and dinner at Quinta de Covelas was enjoyable and insightful. Q11 26-Oct Morning-Afternoon Tasting and lunch at Quinta da Chocapalha was enjoyable and insightful. Q12 26-Oct Evening Dinner with Santos & Seixo was enjoyable and insightful. Q13 27-Oct Morning-Afternoon Tasting and lunch at Ad. Coop Pegões was enjoyable and insightful. Q1 27-Oct Afternoon Tasting at Encostas de Estremoz was enjoyable and insightful. Q1 27-Oct Evening Tasting and dinner Dona Maria Julio Bastos was enjoyable and insightful. Q16 The overall program enhanced my knowledge of Portugal's wine appellations and the region's wines. Q17 The wines from Portugal are already well-represented in your retail store or the accounts you consult. Q19 The overall quality of transportation and the amount of travel within Portugal was appropriate and enjoyable. Q20 The overall length of the trip was appropriate. Q21 The overall quality of the meals and accomadations was great and enjoyable. Q22 The level of planning for the trip before leaving korea was satisfactory. Q23 The organization and execution of the trip throughout the week was satisfactory. Q2 I would recommend this program to others..3

9 . Mr. Sangbong LEE, president, Naru Global Survey Questions Naru Global Scoring system: = Strongly Agree, = Agree, 3 = Neutral, 2 = Disagree and 1 = Strongly Disagree Q1 22-Oct Evening Dinner reception with Chistie s Douro (RIB & Beef Ribeira) was enjoyable and insightful. 3 Q2 23-Oct Morning Masterclass at Intercontinental Porto was enjoyable and insightful. Q3 23, 2-Oct 1:1 meeting at Intercontinental Porto was insightful. Q 23, 2-Oct Networking lunch at Restaurante Astoria was enjoyable and insightful. Q 23-Oct Evening Dinner with Solar dos Lobos was enjoyable and insightful. Q6 2-Oct Afternoon Tasting at VERCOOPE (Porto) was enjoyable and insightful. 3 Q7 2-Oct Evening Reception and dinner at Lavradores de Feitoria was enjoyable and insightful. Q8 2-Oct Morning Tasting at Quinta das Apegadas was enjoyable and insightful. Q9 2-Oct Afternoon Tasting and lunch at Niepoort was enjoyable and insightful. Q10 2-Oct Evening Tasting and dinner at Quinta de Covelas was enjoyable and insightful. Q11 26-Oct Morning-Afternoon Tasting and lunch at Quinta da Chocapalha was enjoyable and insightful. Q12 26-Oct Evening Dinner with Santos & Seixo was enjoyable and insightful. Q13 27-Oct Morning-Afternoon Tasting and lunch at Ad. Coop Pegões was enjoyable and insightful. Q1 27-Oct Afternoon Tasting at Encostas de Estremoz was enjoyable and insightful. 3 Q1 27-Oct Evening Tasting and dinner Dona Maria Julio Bastos was enjoyable and insightful. Q16 The overall program enhanced my knowledge of Portugal's wine appellations and the region's wines. Q17 The wines from Portugal are already well-represented in your retail store or the accounts you consult. 3 Q19 The overall quality of transportation and the amount of travel within Portugal was appropriate and enjoyable. Q20 The overall length of the trip was appropriate. Q21 The overall quality of the meals and accomadations was great and enjoyable. Q22 The level of planning for the trip before leaving korea was satisfactory. Q23 The organization and execution of the trip throughout the week was satisfactory. Q2 I would recommend this program to others..3

10 . Mr. Woosik SHIN, Director, WineN Survey Questions WineN Scoring system: = Strongly Agree, = Agree, 3 = Neutral, 2 = Disagree and 1 = Strongly Disagree Q1 22-Oct Evening Dinner reception with Chistie s Douro (RIB & Beef Ribeira) was enjoyable and insightful. Q2 23-Oct Morning Masterclass at Intercontinental Porto was enjoyable and insightful. Q3 23, 2-Oct 1:1 meeting at Intercontinental Porto was insightful. 3 Q 23, 2-Oct Networking lunch at Restaurante Astoria was enjoyable and insightful. Q 23-Oct Evening Dinner with Solar dos Lobos was enjoyable and insightful. Q6 2-Oct Afternoon Tasting at VERCOOPE (Porto) was enjoyable and insightful. Q7 2-Oct Evening Reception and dinner at Lavradores de Feitoria was enjoyable and insightful. Q8 2-Oct Morning Tasting at Quinta das Apegadas was enjoyable and insightful. Q9 2-Oct Afternoon Tasting and lunch at Niepoort was enjoyable and insightful. Q10 2-Oct Evening Tasting and dinner at Quinta de Covelas was enjoyable and insightful. Q11 26-Oct Morning-Afternoon Tasting and lunch at Quinta da Chocapalha was enjoyable and insightful. Q12 26-Oct Evening Dinner with Santos & Seixo was enjoyable and insightful. Q13 27-Oct Morning-Afternoon Tasting and lunch at Ad. Coop Pegões was enjoyable and insightful. Q1 27-Oct Afternoon Tasting at Encostas de Estremoz was enjoyable and insightful. Q1 27-Oct Evening Tasting and dinner Dona Maria Julio Bastos was enjoyable and insightful. Q16 The overall program enhanced my knowledge of Portugal's wine appellations and the region's wines. Q17 The wines from Portugal are already well-represented in your retail store or the accounts you consult. 1 Q19 The overall quality of transportation and the amount of travel within Portugal was appropriate and enjoyable. Q20 The overall length of the trip was appropriate. Q21 The overall quality of the meals and accomadations was great and enjoyable. Q22 The level of planning for the trip before leaving korea was satisfactory. Q23 The organization and execution of the trip throughout the week was satisfactory. Q2 I would recommend this program to others..0

11 6. Mr. Wonjune JEONG, president, Js Wine Survey Questions Js Wine Scoring system: = Strongly Agree, = Agree, 3 = Neutral, 2 = Disagree and 1 = Strongly Disagree Q1 22-Oct Evening Dinner reception with Soalheiro(Vinho Verde) was enjoyable and insightful. Q2 23-Oct Morning Masterclass at Intercontinental Porto was enjoyable and insightful. Q3 23, 2-Oct 1:1 meeting at Intercontinental Porto was insightful. Q 23, 2-Oct Networking lunch at Restaurante Astoria was enjoyable and insightful. Q 23-Oct Evening Dinner with Ideal Drinks (WISH restaurant) was enjoyable and insightful. Q6 2-Oct Afternoon Tasting at Quiz was enjoyable and insightful. 3 Q7 2-Oct Evening Reception and dinner at Quinta da Lixa was enjoyable and insightful. Q8 2-Oct Morning Tasting at Vale Meão was enjoyable and insightful. Q9 2-Oct Afternoon Tasting and lunch at CARM was enjoyable and insightful. Q10 2-Oct Evening Tasting and dinner at Quinta dos Avidagos was enjoyable and insightful. Q11 26-Oct Morning-Afternoon Tasting and lunch at Casa da Passarela was enjoyable and insightful. Q12 26-Oct Evening Tasting and dinner at Herdade do Mouchão was enjoyable and insightful. Q13 27-Oct Morning-Afternoon Tasting and lunch at João Portugal Ramos was enjoyable and insightful. Q1 27-Oct Afternoon Tasting at Ad. Coop. Redondo was enjoyable and insightful. Q1 27-Oct Evening Tasting and dinner Cortes de Cima was enjoyable and insightful. Q16 The overall program enhanced my knowledge of Portugal's wine appellations and the region's wines. Q17 The wines from Portugal are already well-represented in your retail store or the accounts you consult. 1 Q19 The overall quality of transportation and the amount of travel within Portugal was appropriate and enjoyable. Q20 The overall length of the trip was appropriate. Q21 The overall quality of the meals and accomadations was great and enjoyable. Q22 The level of planning for the trip before leaving korea was satisfactory. Q23 The organization and execution of the trip throughout the week was satisfactory. Q2 I would recommend this program to others..3

12 7. Mr. Gunseob HAN, president, Nature Wine Survey Questions Nature Wine Scoring system: = Strongly Agree, = Agree, 3 = Neutral, 2 = Disagree and 1 = Strongly Disagree Q1 22-Oct Evening Dinner reception with Soalheiro(Vinho Verde) was enjoyable and insightful. Q2 23-Oct Morning Masterclass at Intercontinental Porto was enjoyable and insightful. Q3 23, 2-Oct 1:1 meeting at Intercontinental Porto was insightful. Q 23, 2-Oct Networking lunch at Restaurante Astoria was enjoyable and insightful. Q 23-Oct Evening Dinner with Ideal Drinks (WISH restaurant) was enjoyable and insightful. Q6 2-Oct Afternoon Tasting at Quiz was enjoyable and insightful. 3 Q7 2-Oct Evening Reception and dinner at Quinta da Lixa was enjoyable and insightful. 3 Q8 2-Oct Morning Tasting at Vale Meão was enjoyable and insightful. Q9 2-Oct Afternoon Tasting and lunch at CARM was enjoyable and insightful. Q10 2-Oct Evening Tasting and dinner at Quinta dos Avidagos was enjoyable and insightful. Q11 26-Oct Morning-Afternoon Tasting and lunch at Casa da Passarela was enjoyable and insightful. Q12 26-Oct Evening Tasting and dinner at Herdade do Mouchão was enjoyable and insightful. Q13 27-Oct Morning-Afternoon Tasting and lunch at João Portugal Ramos was enjoyable and insightful. Q1 27-Oct Afternoon Tasting at Ad. Coop. Redondo was enjoyable and insightful. Q1 27-Oct Evening Tasting and dinner Cortes de Cima was enjoyable and insightful. Q16 The overall program enhanced my knowledge of Portugal's wine appellations and the region's wines. Q17 The wines from Portugal are already well-represented in your retail store or the accounts you consult. 1 Q19 The overall quality of transportation and the amount of travel within Portugal was appropriate and enjoyable. Q20 The overall length of the trip was appropriate. Q21 The overall quality of the meals and accomadations was great and enjoyable. Q22 The level of planning for the trip before leaving korea was satisfactory. Q23 The organization and execution of the trip throughout the week was satisfactory. Q2 I would recommend this program to others..3

13 8. Mr. Changmo KIM, president, PNK trading Survey Questions PNK trading Scoring system: = Strongly Agree, = Agree, 3 = Neutral, 2 = Disagree and 1 = Strongly Disagree Q1 22-Oct Evening Dinner reception with Soalheiro(Vinho Verde) was enjoyable and insightful. Q2 23-Oct Morning Masterclass at Intercontinental Porto was enjoyable and insightful. Q3 23, 2-Oct 1:1 meeting at Intercontinental Porto was insightful. Q 23, 2-Oct Networking lunch at Restaurante Astoria was enjoyable and insightful. Q 23-Oct Evening Dinner with Ideal Drinks (WISH restaurant) was enjoyable and insightful. Q6 2-Oct Afternoon Tasting at Quiz was enjoyable and insightful. 3 Q7 2-Oct Evening Reception and dinner at Quinta da Lixa was enjoyable and insightful. Q8 2-Oct Morning Tasting at Vale Meão was enjoyable and insightful. Q9 2-Oct Afternoon Tasting and lunch at CARM was enjoyable and insightful. Q10 2-Oct Evening Tasting and dinner at Quinta dos Avidagos was enjoyable and insightful. Q11 26-Oct Morning-Afternoon Tasting and lunch at Casa da Passarela was enjoyable and insightful. Q12 26-Oct Evening Tasting and dinner at Herdade do Mouchão was enjoyable and insightful. Q13 27-Oct Morning-Afternoon Tasting and lunch at João Portugal Ramos was enjoyable and insightful. Q1 27-Oct Afternoon Tasting at Ad. Coop. Redondo was enjoyable and insightful. Q1 27-Oct Evening Tasting and dinner Cortes de Cima was enjoyable and insightful. Q16 The overall program enhanced my knowledge of Portugal's wine appellations and the region's wines. Q17 The wines from Portugal are already well-represented in your retail store or the accounts you consult. 1 Q19 The overall quality of transportation and the amount of travel within Portugal was appropriate and enjoyable. Q20 The overall length of the trip was appropriate. Q21 The overall quality of the meals and accomadations was great and enjoyable. Q22 The level of planning for the trip before leaving korea was satisfactory. Q23 The organization and execution of the trip throughout the week was satisfactory. Q2 I would recommend this program to others..

14 9. Mr. Jiho PARK, director, Soul Wine Survey Questions Soul Wine Scoring system: = Strongly Agree, = Agree, 3 = Neutral, 2 = Disagree and 1 = Strongly Disagree Q1 22-Oct Evening Dinner reception with Soalheiro(Vinho Verde) was enjoyable and insightful. Q2 23-Oct Morning Masterclass at Intercontinental Porto was enjoyable and insightful. 3 Q3 23, 2-Oct 1:1 meeting at Intercontinental Porto was insightful. Q 23, 2-Oct Networking lunch at Restaurante Astoria was enjoyable and insightful. 3 Q 23-Oct Evening Dinner with Ideal Drinks (WISH restaurant) was enjoyable and insightful. Q6 2-Oct Afternoon Tasting at Quiz was enjoyable and insightful. Q7 2-Oct Evening Reception and dinner at Quinta da Lixa was enjoyable and insightful. Q8 2-Oct Morning Tasting at Vale Meão was enjoyable and insightful. Q9 2-Oct Afternoon Tasting and lunch at CARM was enjoyable and insightful. Q10 2-Oct Evening Tasting and dinner at Quinta dos Avidagos was enjoyable and insightful. Q11 26-Oct Morning-Afternoon Tasting and lunch at Casa da Passarela was enjoyable and insightful. Q12 26-Oct Evening Tasting and dinner at Herdade do Mouchão was enjoyable and insightful. Q13 27-Oct Morning-Afternoon Tasting and lunch at João Portugal Ramos was enjoyable and insightful. Q1 27-Oct Afternoon Tasting at Ad. Coop. Redondo was enjoyable and insightful. Q1 27-Oct Evening Tasting and dinner Cortes de Cima was enjoyable and insightful. Q16 The overall program enhanced my knowledge of Portugal's wine appellations and the region's wines. 3 Q17 The wines from Portugal are already well-represented in your retail store or the accounts you consult. 3 Q19 The overall quality of transportation and the amount of travel within Portugal was appropriate and enjoyable. 3 Q20 The overall length of the trip was appropriate. 1 Q21 The overall quality of the meals and accomadations was great and enjoyable. Q22 The level of planning for the trip before leaving korea was satisfactory. Q23 The organization and execution of the trip throughout the week was satisfactory. Q2 I would recommend this program to others..2

15 10. Mr. Hwanho JEONG, president, T&E Terroir

16 Survey Questions T&E Terroir Scoring system: = Strongly Agree, = Agree, 3 = Neutral, 2 = Disagree and 1 = Strongly Disagree Q1 22-Oct Evening Dinner reception with Soalheiro(Vinho Verde) was enjoyable and insightful. Q2 23-Oct Morning Masterclass at Intercontinental Porto was enjoyable and insightful. Q3 23, 2-Oct 1:1 meeting at Intercontinental Porto was insightful. Q 23, 2-Oct Networking lunch at Restaurante Astoria was enjoyable and insightful. 3 Q 23-Oct Evening Dinner with Ideal Drinks (WISH restaurant) was enjoyable and insightful. Q6 2-Oct Afternoon Tasting at Quiz was enjoyable and insightful. Q7 2-Oct Evening Reception and dinner at Quinta da Lixa was enjoyable and insightful. Q8 2-Oct Morning Tasting at Vale Meão was enjoyable and insightful. Q9 2-Oct Afternoon Tasting and lunch at CARM was enjoyable and insightful. Q10 2-Oct Evening Tasting and dinner at Quinta dos Avidagos was enjoyable and insightful. Q11 26-Oct Morning-Afternoon Tasting and lunch at Casa da Passarela was enjoyable and insightful. Q12 26-Oct Evening Tasting and dinner at Herdade do Mouchão was enjoyable and insightful. Q13 27-Oct Morning-Afternoon Tasting and lunch at João Portugal Ramos was enjoyable and insightful. Q1 27-Oct Afternoon Tasting at Ad. Coop. Redondo was enjoyable and insightful. Q1 27-Oct Evening Tasting and dinner Cortes de Cima was enjoyable and insightful. Q16 The overall program enhanced my knowledge of Portugal's wine appellations and the region's wines. Q17 The wines from Portugal are already well-represented in your retail store or the accounts you consult. 2 Q19 The overall quality of transportation and the amount of travel within Portugal was appropriate and enjoyable. Q20 The overall length of the trip was appropriate. Q21 The overall quality of the meals and accomadations was great and enjoyable. Q22 The level of planning for the trip before leaving korea was satisfactory. Q23 The organization and execution of the trip throughout the week was satisfactory. Q2 I would recommend this program to others..6

17 11. Ms. Boyoung NA, journliast Survey Questions Press Scoring system: = Strongly Agree, = Agree, 3 = Neutral, 2 = Disagree and 1 = Strongly Disagree Q1 22-Oct Evening Dinner reception with Soalheiro(Vinho Verde) was enjoyable and insightful. Q2 23-Oct Morning Masterclass at Intercontinental Porto was enjoyable and insightful. Q3 23, 2-Oct 1:1 meeting at Intercontinental Porto was insightful. Q 23, 2-Oct Networking lunch at Restaurante Astoria was enjoyable and insightful. Q 23-Oct Afternoon Tasting at Instituto de Vinho do Porto & Douro was enjoyable and insightful. Q6 23-Oct Evening Dinner with Ideal Drinks (WISH restaurant) was enjoyable and insightful. Q7 2-Oct Afternoon Tasting at VERCOOPE (Porto) was enjoyable and insightful. Q8 2-Oct Evening Reception and dinner at Lavradores de Feitoria was enjoyable and insightful. Q9 2-Oct Morning Tasting at Quinta das Apegadas was enjoyable and insightful. Q10 2-Oct Afternoon Tasting and lunch at Niepoort was enjoyable and insightful. Q11 2-Oct Evening Tasting and dinner at Quinta de Covelas was enjoyable and insightful. Q12 26-Oct Morning-Afternoon Tasting and lunch at Quinta da Chocapalha was enjoyable and insightful. 3 Q13 26-Oct Evening Dinner with Santos & Seixo was enjoyable and insightful. Q1 27-Oct Morning-Afternoon Tasting and lunch at Ad. Coop Pegões was enjoyable and insightful. Q1 27-Oct Afternoon Tasting at Encostas de Estremoz was enjoyable and insightful. Q16 27-Oct Evening Tasting and dinner Dona Maria Julio Bastos was enjoyable and insightful. Q17 The overall program enhanced my knowledge of Portugal's wine appellations and the region's wines. The wines from Portugal are already well-represented in your retail store or the accounts you consult. Q19 Q20 The overall quality of transportation and the amount of travel within Portugal was appropriate and enjoyable. Q21 The overall length of the trip was appropriate. Q22 The overall quality of the meals and accomadations was great and enjoyable. Q23 The level of planning for the trip before leaving korea was satisfactory. Q2 The organization and execution of the trip throughout the week was satisfactory. Q2 I would recommend this program to others..7 RESULTADOS MEDIA Media outlet: Korea Economic Daily Data de Publicação : Novembro 26, 2017

18 Media outlet : Founded in 196. No. 2 economic daily newspaper in Korea, which has 29,226 circulation nationwide and 1.8 million visitors to its own website. Total pages : pages/ color (which is equivalent to 86,333 EUR of PR value) Title : Unspoiled yet more attractive wines from Portugal Link : Korea Economic News website :

19 Korea Economic news Mobile/premium site : Naver : Avaliação do Evento Resultados dos Questionários Avaliação Avalie o sucesso do evento tendo em consideração os objectivos vs resultados. Pontos Fortes: - Embora não tenha sido o momento mais favorável para os importadores participarem nesta viagem, especialmente após 9 dias de férias do Dia de Acção de Graças coreano (geralmente são apenas 3 dias, mas este ano tivemos 9 dias de folga), foram recrutados com sucesso 10 importadores, 9 presidentes, 1 diretor e 1 gerente de marca responsável pelo portfolio de vinhos portugueses. - Satisfação geral por parte dos importadores e jornalistas que participaram nesta viagem. Mais uma vez, os programas impressionaram os convidados. A maioria deles disse que a viagem foi a melhor viagem de negócios que já tiveram e a experiência de visitar produtores, as provas e as refeições foram quase perfeitas no geral. A maioria deles disse que

20 iria re-descobrir os vinhos de Portugal desta viagem e poderia aprovar a qualidade e a singularidade dos vinhos portugueses que eram muito mais do que suas expectativas antes de visitar Portugal. - Através da Masterclass no Hotel Intercontinental e da sessão de reuniões 1:1, os participantes puderam ter um entendimento geral sobre as regiões vinícolas portuguesas, as castas e a qualidade dos seus vinhos. Posicionando osvinhos de Portugal como vinhos únicos e diferentes, incapazes de encontrar em nenhum outro lugar do mundo, tendo demostrado e provado com sucesso a diversidade e a singularidade dos vinhos de Portugal através de reuniões 1:1 e também através de várias visitas vinícolas em diferentes regiões. - Obtivemos a oportunidade de ser referenciados em dois dos principais jornais económicos, o jornal Maeil Economic e o Korea Economic Daily, que tem e leitores, respectivamente, em todo o país e mais de 2 milhões e 1,8 milhões de visitantes, respectivamente, no seu próprio site. Também foi publicado nos principais sites do portal da web, como Naver e Daum, que são os principais canal para as pessoas acessarem a artigos de notícias hoje em dia. O jornal econômico já havia publicado no Korea Economic Daily com páginas completes, a cores no dia 26 de novembro de 2017, o que equivale a euros de valor PR. Uma série de artigos será publicada também no Maeil Economic Daily. - A maioria dos convidados disse que estão a considerar importar vinho português dos produtores que conheceram / visitaram durante esta viagem no prazo de um ano ou dois. Por exemplo, Soul Wine recentemente fez um contrato com Cortes Cima e recebeu o primeiro envio no início de Dezembro deste ano. Pontos Fracos: Havia um problema com um dos motoristas, que adormecia ao dirigir especialmente no Vale do Douro, o que é extremamente perigoso. Os participantes nesse veículo recusaram-se a partir de um produtor para outro antes de mudar o motorista. Recomendações e Aprendizagens: What learnings taken from the event? - Mais uma vez, aprendemos que a viagem a Portugal é a melhor e mais segura maneira de impressionar os importadores coreanos, convencer a qualidade e comercialização dos vinhos portugueses, desafiar os estereótipos existentes que os importadores tinham em relação aos vinhos portugueses antes da viagem e mais importante eles são no fundo, um embaixador da marca. Organizar uma Tour de Importadores leva muito esforço, tempo e orçamento e o alcance é sempre limitado a um certo número em comparação com outras atividades, como Grand Tasting e Masterclass, mas esse tipo de viagem traz resultados muito maiores e qualitativos mais amplos. Depois de ter feito 3 viagens a Portugal no ano de 2016 e 2017, testemunhamos claramente como os convidados mudaram drasticamente a sua opinião após apenas uma semana em Portugal. Profissionais que estavam interessados nos vinhos portugueses, mas também estavam em dúvida sobre a sua comercialização, que realmente não esperavam muito sobre a qualidade, que apenas conheciam o vinho do Porto e nada mais, mostraram alguma relutância em importar vinhos portugueses devido a uma experiência anterior que não foi realmente bem sucedido. Os convidados tornaram-se grandes fãs dos vinhos portugueses e voluntariamente e ativamente espalharam boca a boca entre profissionais, não apenas na indústria do vinho, mas também em hotéis, restaurantes, chefs, distribuidores, jornalistas e influenciadores de opinião. Considerando que a comunicação boca a boca é uma das fontes mais importantes e confiáveis para o povo coreano quando, chega a altura de escolher produtos e avaliar o potencial e a comercialização de um produto. Não há dúvida de que isso ajudará os vinhos portugueses a alcançar bons resultados no futuro eventualmente. - Houve opiniões diferentes sobre as reuniões 1:1 nos dois primeiros dias. Sem dúvida, proporciona uma ótima oportunidade para que os convidados compreendam melhor as diversas características, qualidades, castas de diferentes regiões, mas muitos ficaram exaustos após muitas degustações de vinhos e, no final, foi difícil provar e experienciar a qualidade real e valor que cada vinho tem para oferecer. Recomendações para eventos futuros? - Embora a Viniportugal tenha concordado em organizar um Grand Tasting e uma Masterclass em Seul, em 2018, para promover os vinhos portugueses para um alvo mais amplo. Se nos permitirem, gostaríamos de recomendar a organização de outra viagem de importadores em 2018 devido ao mesmo motivo que escrevemos acima. Reunindo os produtores presencialmente num evento casual mas orientado para os negócios e também visitando cada produtor, experimentar os seus vinhos no próprio local onde é produzido, dá uma boa impressão dos vinhos

21 junto dos convidados. E este é o método mais importante e poderoso para educar, seduzir, assegurar importadores coreanos e levá-los a iniciar e aumentar os vinhos portugueses nos seus portfolios. O que pode ser melhorado? - Em todas as 3 viagens, na etapa dos convites, a questão mais frequente que recebemos dos convidados foi quais os produtores vinícolas que eles vão conhecer / visitar durante a viagem. Esta é, na verdade, uma das informações mais importantes para os importadores decidirem se participarão ou não e se estenderão ou não a viagem. Isso também tornou difícil para os importadores decidir se irão prolongar a sua estadia ou não, mas como pudemos entregar a lista apenas nas últimas semanas, todos eles não poderiam prolongar a sua estadia e organizar mais reuniões com outros produtores locais em Portugal. Entendemos que seja um processo difícil para a Viniportugal, obter toda a lista de produtores antes de saber quem vem da Coreia do Sul, mas seria ótimo se eles pudessem ter uma lista de potenciais produtores interessados no mercado da Coreia do Sul. - Como o grupo teve que ser dividido inicialmente em dois grupos. Tiveram oportunidade de visitar metade dos produtores que conheceram e saborearam durante a reunião 1: 1 e também como todos os itinerários de visitas foram diferentes, aconteceu que muitos convidados não puderam visitar o produtor que gostaram durante a reunião. Por exemplo, um convidado encontrou três produtores em que ele estava realmente durante a reunião, mas, infelizmente, ele não podia visitar nenhum deles. Depois de regressar à Coreia, percebi que os clientes estão a considerar importar vinhos especificamente dos produtores que visitaram e tendem a desistir dos produtores que gostaram. Além disso, apenas um grupo havia sido acompanhado da Sopexa, o que fazia o outro grupo sentir-se um pouco à parte e não tão bem como o outro grupo. Portanto, nas futuras viagens, é sempre desejável ter todos os convidados no mesmo grupo e oferecer a mesma oportunidade e experiência. Outras Considerações: RESULTADO QUANTITATIVO (1-): 20% Abaixo dos Objectivos 10% Abaixo dos Objectivos 0% ON TARGET 10% Acima dos Objectivos 20% Acima dos Objectivos RESULTADO QUALITATIVO (FRACO-BOM-EXCELENTE): -1 UNIT SCORE GOOD= +0. UNIT SCORE =+1 UNIT SCORE RESULTADO FINAL: RESULTADO QUANTITATIVO + RESULTADO QUALITATIVO