Relatório Avaliação. Evento: Russia Find Importers Day DATA: 15 a 21 Outubro

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1 Relatório Avaliação Evento: Russia Find Importers Day DATA: 1 a 21 Outubro Sumário Executivo do Evento Gestão de Projecto Agência: VSI Consulting Gestor Projecto (Agência): Sergio Moraleda Equipa dedicada (agência): Ekaterina Podkomornaya & Sandra Camarasa Gestor de Projecto ViniPortugal: Cátia Moura Breve Descrição do Evento Breve descrição do evento e objectivos: Breve Descrição do Evento:O objectivo principal deste evento era, dar oportunidade aos importadores russos de conhecerem o sector vinícola portugués bem como, as suas propiedades, regiões, castas, tradições, etc. Localização: Portugal Local do Evento: Partida no Porto e chegada a Lisboa Público Alvo: Importadores, Professional Media Estatísticas Chave Número de Produtores: 29? Número total de Visitantes: Número de Jornalistas: 2 Numero de Consumidores: Numero de Importadores: 1 Visão Geral do Evento Promoção Por favor descreva todas as acções levadas a cabo com o objective de promover o evento, incluindo os materiais promocionais criados para o efeito, RP, Marketing,etc.

2 Anexe aqui imagens dos materiais promocionais desenvolvidos Pesquisa e seleção dos mais relevantes importadores e jornalistas do sector vinícola na Russia; Coordenação e organização do local do evento; Acompanhamento dos importadores durante o Tour. Planta e Organização (pela ViniPortugal) Descreva os locais de reunião e planta do evento. Descreva todos os materiais decorativos: Descreva todos os materiais promocionais disponibilizados durante o evento. Incluindo catálogo e merchandising. Descreva o programa do evento, e toda a sua dinâmica. Ex Provas, Seminários, Competições, etc. O grupo chegou ao Porto no dia 1 de Outubro. Ainda no Porto, tiveram oportunidade de participar numa Masterclass levada a cabo pela Wine Educator Daniela Costa, onde os importadores puderam descubrir um pouco mais sobre os vinhos portugueses, assim como o sector vinícola em Portugal. Graças ao programa dinâmico e diversificado, durante a estadia no Porto foi ainda possível a realização de um almoço Networking entre produtores e importadores. Ainda durante a estadia no Porto, houve oportunidade para realizar diferentes reuniões one to one com cada um dos produtores presentes no Hotel Intercontinental no Porto. Após as reuniões, de quarta-feira a sexta-feira, o grupo dividiu se em dois para visitar diversos produtores portugueses desde o Norte de Portugal, pasando pelo Alentejo, terminando em Lisboa. Durante as visitas foi possivel visitar as diferentes instalações, tendo sido também possível a prova de diversos vinhos, assim como almoços e jantares nas propiedades. Quando terminou o tour, os dois Jornalistas presentes da Wine Mag e Code de Vino deram inicio às suas reportagens sobre a viagem, vinhos, descobertas e aprendizagens duarnte a viagem a Portugal. A Code de Vino irá disponibilizar uma reportagem online nas próximas semanas. Por sua vez a Winemag desenvolveu uma reportagem que poderá consultar através do seguinte link Discovering Portuguese Wines :

3 Itinerário Importadores

4 Itinerário Media

5 Lista Final Who attended the event/ initiative? 2 Gestores de Projecto VSI CONSULTING RUSSIA - Ekaterina Podkomornaya - Svetlana Akimova 12 Importadores - Anastashia Astakhova Vintage M. - Julia Achmiz Roust - Evgeniya Brednikova MBG - Nataliia Kurkotova Rusimport - Irina Soldatova Fort LTD - Anzhelika Subbotina Le Sommelier - Elena Nozkhina Legendy Krima - Elena Shtro Azbuka Vkusa - Andrei Filinkov Marin Express - Mihail Alifanov Nordex - Valeriia Kopteva Ladoga SPB 2 Jornalistas - Olga Vyshegorodtseva Wine Mag - Vasily Prytkov Code de Vino Como se desenrolou o evento/initiativa? Anexe aqui algumas fotografias do evento

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7 Alcance do Evento Descreva aqui todas as actividades levadas a cabo, com o objectivo de ampliar o evento junto da imprensa, incluindo Relações Públicas, e ainda iniciativas socio-media (redes sociais,etc). Descreva aquí todos os Artigos: Avaliação do Evento Resultado dos Questionários Quando aplicável coloque aqui o resultado dos questionários. Survey Questions Elena Nozhkina company: LLC Legenda Kryma Overall Scoring system: = Strongly Agree, = Agree, З = Neutral, 2 = Disagree, 1 = Strongly disagree Q1. October 1th: Tasting and dinner with Quinta Das Apegadas at Rib & Beef Restaurant were enjoyable and worthwhile

8 Q2. October 16th (Morning): Masterclass made by educator Daniela Costa at Intercontinental Hotel Porto was enjoyable and Q3. October 16th (Afternoon): Networking lunch with wineries at Intercontinental Porto at the restaurant Astoria was enjoyable and Q. October 16th: One to one meetings were enjoyable and Q. October 16th (Evening): Tasting and dinner with Vercoope at the restaurant at Matosinhos were enjoyable and Q6. October 17th: One to one meetings were enjoyable and Q7. October 17th (Afternoon): Networking lunch with wineries at Intercontinental Porto at the restaurant Astoria was enjoyable and Q8. October 17th (Evening): Reception & Dinner at Quinta Do Portal were enjoyable and Very good wines Great producer, very comfortable place for dinner with customers Q9. October 18th (Morning): Visit & Tasting & Lunch at Quinta Vale D. Maria were enjoyable and Q10. October 18th (Afternoon): Visit & Tasting & Lunch at Boas Quintas were enjoyable and Q11. October 18th (Evening): Visit & Tasting & Dinner at DFJ were enjoyable and Q12. October 19th (Morning): Visit & Tasting & Lunch at JMF were enjoyable and Q13. October 19th (Afternoon): Visit & Tasting at Sao Miguel Modern winery were enjoyable and Q1. October 19th (Evening): Visit & Tasting & Dinner at João Portugal Ramos were enjoyable and Q1. October 20th (Morning): Visit & Tasting at Herdade Do Very very good and!!

9 Rocim were enjoyable and expensive organic wines Q16. October 20th (Afternoon): Visit & Tasting & Lunch at Beautiful winery! Cortes De Cima were enjoyable and Q17. October 20th (Evening): Tasting & Dinner with Paço Do Manager Rita Conde in the restaurant in Lisbon were enjoyable and professional Q18. The overall program enhanced my knowledge of Portugal's wine appellations and the region's wines. Q19. The wines from Portugal are already well represented in No, Portugal is a new уоur retail store or the accounts you consult. market for our company Q20. I would be interested in purchasing more wines from We will do our best Portugal for my retail store or recommend to accounts I consult within the next 12 months. Q21. The overall quality of transportation and the amount of traveling within Portugal was just right and enjoyable. Q22. The overall length of the trip was just right. Q23. The overall quality of the meals and accommodations was Everything in high level high and enjoyable. Q2. The level of planning of the trip before leaving Russia was satisfactory. Q2. The organization and execution of the trip throughout the week was satisfactory. Q26. I would recommend this program to others. AVERAGE RATE Survey Questions Anastasia Astahova Vintage M Overall Scoring system: = Strongly Agree, = Agree, З = Neutral, 2 = Disagree, 1 = Strongly disagree Q1. October 1th: Tasting and dinner with Quinta Das Apegadas at Rib & Beef Restaurant were enjoyable and worthwhile Q2. October 16th (Morning): Masterclass made by educator Daniela Costa at Intercontinental Hotel Porto was enjoyable and Q3. October 16th (Afternoon): Networking lunch with wineries at Intercontinental Porto at the restaurant Astoria was enjoyable and Q. October 16th: One to one meetings were enjoyable and Q. October 16th (Evening): Tasting and dinner with Vercoope at the restaurant at Matosinhos were enjoyable and Q6. October 17th: One to one meetings were enjoyable and Q7. October 17th (Afternoon): Networking lunch with wineries at Intercontinental Porto at the restaurant Astoria was enjoyable and Q8. October 17th (Evening): Reception & Dinner at Quinta Do Portal were enjoyable and Q9. October 18th (Morning): Visit & Tasting & Lunch at Quinta Vale D. Maria were enjoyable and Q10. October 18th (Afternoon): Visit & Tasting & Lunch at Boas Quintas were enjoyable and Q11. October 18th (Evening): Visit & Tasting & Dinner at DFJ were enjoyable and Q12. October 19th (Morning): Visit & Tasting & Lunch at JMF

10 were enjoyable and Q13. October 19th (Afternoon): Visit & Tasting at Sao Miguel were enjoyable and Q1. October 19th (Evening): Visit & Tasting & Dinner at João Portugal Ramos were enjoyable and Q1. October 20th (Morning): Visit & Tasting at Herdade Do Rocim were enjoyable and Q16. October 20th (Afternoon): Visit & Tasting & Lunch at Cortes De Cima were enjoyable and Q17. October 20th (Evening): Tasting & Dinner with Paço Do Conde in the restaurant in Lisbon were enjoyable and Q18. The overall program enhanced my knowledge of Portugal's wine appellations and the region's wines. Q19. The wines from Portugal are already well represented in уоur retail store or the accounts you consult. Q20. I would be interested in purchasing more wines from Portugal for my retail store or recommend to accounts I consult within the next 12 months. Q21. The overall quality of transportation and the amount of traveling within Portugal was just right and enjoyable. Q22. The overall length of the trip was just right. Q23. The overall quality of the meals and accommodations was high and enjoyable. Q2. The level of planning of the trip before leaving Russia was satisfactory. Q2. The organization and execution of the trip throughout the week was satisfactory. Q26. I would recommend this program to others. AVERAGE RATE.16 Survey Questions Achmiz Julia, Roust Inc Scoring system: = Strongly Agree, = Agree, З = Neutral, 2 = Disagree, 1 = Strongly disagree Q1. October 1th: Tasting and dinner with The first wines of Portugal. The first Quinta Das Apegadas at Rib & Beef meeting. The first immersion in Portugal) Restaurant were enjoyable and worthwhile An incredibly charismatic and enthusiastic oenologist. Q2. October 16th (Morning): Masterclass made by educator Daniela Costa at Intercontinental Hotel Porto was enjoyable and Q3. October 16th (Afternoon): Networking lunch with wineries at Intercontinental Porto at the restaurant Astoria was enjoyable and Q. October 16th: One to one meetings were enjoyable and Q. October 16th (Evening): Tasting and dinner with Vercoope at the restaurant at Matosinhos were enjoyable and Q6. October 17th: One to one meetings were enjoyable and Figures, statistics, theory, geography, tasting set - laconic and to the grain. The structure and dynamics of the master class are of the highest level. A great opportunity to communicate with people who make wine and the opportunity to get information first-hand. Authentic small restaurant near the ocean. Seafood, accompanied by Vercoope wines - wonderful! Probably, I asked too many questions, but I never made it to the bell... I was very interested! Overall

11 Q7. October 17th (Afternoon): Networking lunch with wineries at Intercontinental Porto at the restaurant Astoria was enjoyable and Q8. October 17th (Evening): Reception & Dinner at Quinta Do Portal were enjoyable and Q9. October 18th (Morning): Visit & Tasting & Lunch at Quinta Vale D. Maria were enjoyable and Q10. October 18th (Afternoon): Visit & Tasting & Lunch at Boas Quintas were enjoyable and Q11. October 18th (Evening): Visit & Tasting & Dinner at DFJ were enjoyable and Q12. October 19th (Morning): Visit & Tasting & Lunch at JMF were enjoyable and Q13. October 19th (Afternoon): Visit & Tasting at Sao Miguel were enjoyable and Q1. October 19th (Evening): Visit & Tasting & Dinner at João Portugal Ramos were enjoyable and Q1. October 20th (Morning): Visit & Tasting at Herdade Do Rocim were enjoyable and Q16. October 20th (Afternoon): Visit & Tasting & Lunch at Cortes De Cima were enjoyable and Q17. October 20th (Evening): Tasting & Dinner with Paço Do Conde in the restaurant in Lisbon were enjoyable and Q18. The overall program enhanced my knowledge of Portugal's wine appellations and the region's wines. One of the most pleasant visits. Excursion + to the cellar. A terrific dinner. The finest combination of wines with delicate dishes. And in my case, the super experience of removing the cork from the old port. Bravo. An interesting excursion into the topic of assembling wines from an enologist. Tasted directly from the vats of different wines - one for aromatics, others for the structure, the third for complexity. Tasting an aged port with a view of the beautiful landscapes of the Douro Valley. Lunch and winery. To touch history, even in photographs, to walk through the winery and ask questions, to me as a person who teaches wines - it is priceless. Charming people. After an interesting excursion to the historic cellars, a story about working with barrels, was almost a family dinner. A pleasant friendly atmosphere, accompanied by wines, completed this day. Cellar, cobweb, secret room. Impresses the imagination of the wine tourist) Dinner in the cellar by candlelight!! Surrounded by wine barrels. Modern winery, wine tasting in the cellar directly from the barrels. Wine tasting from "pots". A family. Combination of traditions and innovations. Classical family values and modern approaches based on them in managing the estate and wine production. Variety of wines and labels. A modern winery, memorable wines. Another story of the family. I admire people who make their destiny. Creative) and love their work. Their wines are the reflection of their characters) This was the last meeting. Emotional, friendly. Informative. After the meeting at the stand - another great opportunity to taste the wines of this estate. This is my second visit to Portugal. The first is an unforgettable acquaintance with the valley of Douro and the port. The second visit is a new country, in which, in addition to the port, still wines are also produced. +

12 Q19. The wines from Portugal are already well represented in уоur retail store or the accounts you consult. Q20. I would be interested in purchasing more wines from Portugal for my retail store or recommend to accounts I consult within the next 12 months. Q21. The overall quality of transportation and the amount of traveling within Portugal was just right and enjoyable. Q22. The overall length of the trip was just right. Q23. The overall quality of the meals and accommodations was high and enjoyable. Q2. The level of planning of the trip before leaving Russia was satisfactory. Q2. The organization and execution of the trip throughout the week was satisfactory. Q26. I would recommend this program to others. AVERAGE RATE New regions and styles of still wines. Subregions and autochthonous varieties. For today, Portugal is represented in the company's portfolio only by 1 producer of Porto. If the company management decides to expand the portfolio with wines - I will certainly recommend the wines of Portugal Prompt and timely. Overlaps in these kinds of events happen often. Inevitably. But a special thanks for the promptness in dealing with such issues to both sides. Surely! Avaliação Avalie o sucesso do evento tendo em conta, objectivos vs resultados. Pontos Fortes: Pontos a melhorar: Recomendações e Dicas Que aprendizagens retiramos do evento? Recomendações para o futuro? O que pode ser melhorado?

13 QUANTITATIVE SCORE (1-): 20% BELOW OBJECTIVES 10% BELOW OBJECTIVES 0% ON TARGET 10% ABOVE OBJECTIVES 20% ABOVE OBJECTIVES QUALITATIVE SCORE(WEEK-GOOD-EXCELLENT): -1 UNIT SCORE GOOD= +0. UNIT SCORE =+1 UNIT SCORE OVERALL SCORE: QUANTITATIVE SCORE +QUALITATIVE SCORE

14 Attachment: food-wine pairing Attachment: food - wines