Relatório. Evento: TRIP TO PORTUGAL Data: de 24 a 29 de Abril de 2016

Transcrição

1 Relatório Mercado: Singapura Evento: TRIP TO PORTUGAL Data: de 2 a 29 de Abril de 2016 SUMÁRIO EXECUTIVO DO EVENTO GESTÃO DO PROJECTO Agência: Sopexa Singapore Gestor de Projecto da Agência: Anne-Charlotte de Boissieu, Weng-ji Chang Equipa alocada ao projecto pela Agência: Grégoire Debré Gestor de Produto ViniPortugal: Cátia Moura BREVE DESCRIÇÃO Localização: PORTUGAL Local:Do Porto a Lisboa Público-alvo: Especialista em vinho & importadores Número de visitantes presentes: OBJECTIVOS: o Tem como principal objectivo alargar a distribuição de Vinhos Portugueses em Singapura; o o o Criar e manter interesse dos compradores em relação à Wines of Portugal; Encorajar a decisão de compra de vinhos portugueses; Proporcionar uma visita a Quintas de produtores de forma a informar os potenciais compradores, relativamente aos pontos fortes do vinho português, como e onde é produzido, a sua variedade de castas e sobre as suas características únicas para que sejam capazes de promover de forma verdadeira e distinta o vinho de Portugal. BREVE DESCRIÇÃO DO EVENTO: Viagem elucidativa de compradores do mercado de Singapura a Portugal para explorar a diversidade das regiões vinícolas e dos vinhos portugueses de forma criar contactos entre estes e os produtores no sentido de alargar a distribuição do vinho português em Singapura.

2 Agenda Quem compareceu no evento / iniciativa? - Bottles & Bottles (Singapore) - Ying Rui Koh - Certain Cellars PTE LTD (Singapore) - Janet Kum - Le Vigne Pte Ltd (Singapore) - Patricia Britton - Pinnacle Wine & Spirit - TAN KIM HAI

3 AVALIAÇÃO DE EVENTO RESULTADOS DO QUESTIONÁRIO Survey Questions Pinnacle Wine & Spirits - Kim Hai TAN Scoring system: = Strongly Agree, = Agree, = Neutral, 2 = Disagree and 1 = Strongly Disagree Q1. April 2: Tasting and dinner at Quinta de Paços was enjoyable and worthwhile. Q2. April 2 (Morning): Tasting and Lunch at Horta Osório Wines was enjoyable and Q. April 2 (Afternoon): Tasting and Dinner at Quinta do Sagrado was enjoyable and Q. April 26 (Morning): Tasting at Quinta do Seixo (Sogrape) was enjoyable and Q. April 26 (Morning): Tasting and lunch at Quinta do Porto (Sogrape) was enjoyable and Q6. April 26 (Afternoon): Visit Viseu city was enjoyable and Q7. April 26 (Afternoon): Tasting and dinner at Dao Wine Commission was enjoyable and Q8. April 27 (Morning): Tasting and lunch at Campolargo was enjoyable and Q9. April 27 (Afternoon): Visit Coimbra city was enjoyable and Q10. April 27 (Afternoon): Tasting and dinner at Tejo Wine Commission was enjoyable and Q11. April 28 (Morning): Tasting and lunch at Fundaçao Eugénio de Almeida was enjoyable and Q12. April 28 (Afternoon): Visit Evora city was enjoyable and Q1. April 28 (Afternoon): Tasting and dinner at Casa Agricola Alexandre Relvas was enjoyable and Q1. April 29 (Morning): Tasting and lunch at Ribafreixo was enjoyable and Q1. April 29 (Afternoon): Tasting and Dinner at Herdade Grande was enjoyable and Q16. The overall program enhanced my knowledge of Portugal's wine appellations and the region's wines. 6 Q17. The wines from Portugal are already well-represented in your retail store or the accounts you consult. 1 Q18. I would be interested in purchasing more wines from Portugal for my retail store or recommend to accounts I consult within the next 12 months. Q20. The overall length of the trip was just right. Q21. The overall quality of the meals and accomadations was high and Q22. The overall quality of transportation and the amount of travel within Portugal was just right and Q2. The level of planning for the trip before leaving Singapore was satisfactory. Q2. The organization and execution of the trip throughout the week was satisfactory. Q2. I would recommend this program to others. MOYENNE. Survey Questions CERTAIN CELLARS- Janet Kum Scoring system: = Strongly Agree, = Agree, = Neutral, 2 = Disagree and 1 = Strongly Disagree Q1. April 2: Tasting and dinner at Quinta de Paços was enjoyable and worthwhile. Q2. April 2 (Morning): Tasting and Lunch at Horta Osório Wines was enjoyable and Q. April 2 (Afternoon): Tasting and Dinner at Quinta do Sagrado was enjoyable and Q. April 26 (Morning): Tasting at Quinta do Seixo (Sogrape) was enjoyable and Q. April 26 (Morning): Tasting and lunch at Quinta do Porto (Sogrape) was enjoyable and Q6. April 26 (Afternoon): Visit Viseu city was enjoyable and Q7. April 26 (Afternoon): Tasting and dinner at Dao Wine Commission was enjoyable and Q8. April 27 (Morning): Tasting and lunch at Campolargo was enjoyable and Q9. April 27 (Afternoon): Visit Coimbra city was enjoyable and Q10. April 27 (Afternoon): Tasting and dinner at Tejo Wine Commission was enjoyable and

4 Q11. April 28 (Morning): Tasting and lunch at Fundaçao Eugénio de Almeida was enjoyable and Q12. April 28 (Afternoon): Visit Evora city was enjoyable and Q1. April 28 (Afternoon): Tasting and dinner at Casa Agricola Alexandre Relvas was enjoyable and Q1. April 29 (Morning): Tasting and lunch at Ribafreixo was enjoyable and Q1. April 29 (Afternoon): Tasting and Dinner at Herdade Grande was enjoyable and Q16. The overall program enhanced my knowledge of Portugal's wine appellations and the region's wines. Q17. The wines from Portugal are already well-represented in your retail store or the accounts you consult. No Q18. I would be interested in purchasing more wines from Portugal for my retail store or recommend to accounts I consult within the next 12 months. Q20. The overall length of the trip was just right. Q21. The overall quality of the meals and accomadations was high and Q22. The overall quality of transportation and the amount of travel within Portugal was just right and Q2. The level of planning for the trip before leaving Singapore was satisfactory. Q2. The organization and execution of the trip throughout the week was satisfactory. MOYENNE.29 Survey Questions LE VIGNE Patricia BRITTON Scoring system: = Strongly Agree, = Agree, = Neutral, 2 = Disagree and 1 = Strongly Disagree Q1. April 2: Tasting and dinner at Quinta de Paços was enjoyable and worthwhile. Q2. April 2 (Morning): Tasting and Lunch at Horta Osório Wines was enjoyable and Q. April 2 (Afternoon): Tasting and Dinner at Quinta do Sagrado was enjoyable and Q. April 26 (Morning): Tasting at Quinta do Seixo (Sogrape) was enjoyable and Q. April 26 (Morning): Tasting and lunch at Quinta do Porto (Sogrape) was enjoyable and Q6. April 26 (Afternoon): Visit Viseu city was enjoyable and Q7. April 26 (Afternoon): Tasting and dinner at Dao Wine Commission was enjoyable and Q8. April 27 (Morning): Tasting and lunch at Campolargo was enjoyable and Q9. April 27 (Afternoon): Visit Coimbra city was enjoyable and Q10. April 27 (Afternoon): Tasting and dinner at Tejo Wine Commission was enjoyable and Q11. April 28 (Morning): Tasting and lunch at Fundaçao Eugénio de Almeida was enjoyable and Q12. April 28 (Afternoon): Visit Evora city was enjoyable and Q1. April 28 (Afternoon): Tasting and dinner at Casa Agricola Alexandre Relvas was enjoyable and Q1. April 29 (Morning): Tasting and lunch at Ribafreixo was enjoyable and Q1. April 29 (Afternoon): Tasting and Dinner at Herdade Grande was enjoyable and Q16. The overall program enhanced my knowledge of Portugal's wine appellations and the region's wines. Q17. The wines from Portugal are already well-represented in your retail store or the accounts you consult. 1 Q18. I would be interested in purchasing more wines from Portugal for my retail store or recommend to accounts I consult within the next 12 months. Q20. The overall length of the trip was just right. Q21. The overall quality of the meals and accomadations was high and

5 Q22. The overall quality of transportation and the amount of travel within Portugal was just right and Q2. The level of planning for the trip before leaving Singapore was satisfactory. Q2. The organization and execution of the trip throughout the week was satisfactory. Q2. I would recommend this program to others. MOYENNE.6 Comentários da Patricia - Questão 1: Como chegamos no dia 2, havia pouco tempo para descansar antes da 1ª degustação. Quanto a mim, cheguei ao hotel, cerca de 1 hora antes da degustação/jantar! - Questão 2: Explicar aos produtores quais os vinhos em que os importadores estão interessados para que eles possam fazer uma selecção de vinhos mais relevante para a prova. - Questão 2: Líder do grupo Cátia foi muito bem organizado e altamente conhecedora! - Questão 2: Quero compartilhar isso com meus concorrentes? :) Survey Questions Bottles and Bottles Ying Rui Scoring system: = Strongly Agree, = Agree, = Neutral, 2 = Disagree and 1 = Strongly Disagree Q1. April 2: Tasting and dinner at Quinta de Paços was enjoyable and worthwhile. Q2. April 2 (Morning): Tasting and Lunch at Horta Osório Wines was enjoyable and Q. April 2 (Afternoon): Tasting and Dinner at Quinta do Sagrado was enjoyable and Q. April 26 (Morning): Tasting at Quinta do Seixo (Sogrape) was enjoyable and Q. April 26 (Morning): Tasting and lunch at Quinta do Porto (Sogrape) was enjoyable and Q6. April 26 (Afternoon): Visit Viseu city was enjoyable and Q7. April 26 (Afternoon): Tasting and dinner at Dao Wine Commission was enjoyable and Q8. April 27 (Morning): Tasting and lunch at Campolargo was enjoyable and Q9. April 27 (Afternoon): Visit Coimbra city was enjoyable and Q10. April 27 (Afternoon): Tasting and dinner at Tejo Wine Commission was enjoyable and Q11. April 28 (Morning): Tasting and lunch at Fundaçao Eugénio de Almeida was enjoyable and Q12. April 28 (Afternoon): Visit Evora city was enjoyable and Q1. April 28 (Afternoon): Tasting and dinner at Casa Agricola Alexandre Relvas was enjoyable and Q1. April 29 (Morning): Tasting and lunch at Ribafreixo was enjoyable and Q1. April 29 (Afternoon): Tasting and Dinner at Herdade Grande was enjoyable and Q16. The overall program enhanced my knowledge of Portugal's wine appellations and the region's wines. Q17. The wines from Portugal are already well-represented in your retail store or the accounts you consult. Q18. I would be interested in purchasing more wines from Portugal for my retail store or recommend to accounts I consult within the next 12 months. Q20. The overall length of the trip was just right. Q21. The overall quality of the meals and accommodations was high and Q22. The overall quality of transportation and the amount of travel within Portugal was just right and

6 Q2. The level of planning for the trip before leaving Singapore was satisfactory. Q2. The organization and execution of the trip throughout the week was satisfactory. Q2. I would recommend this program to others. MOYENNE.8 PONTUAÇÃO GLOBAL =.7 AVALIAÇÃO Principais sucessos: Fortaleceu-se e aumentou-se o conhecimento sobre a diversidade de castas e qualidade das regiões vinícolas em Portugal; Aumentou-se conhecimento sobre os vinhos portugueses, principais marcas/ projectos por região. O factor qualidade/ preço bastante valorizado quando comparado com outras regiões do mundo; Gerou-se contactos comerciais entre os AE s e compradores presentes, cabe às empresas efectuarem follow up comercial; Criou-se indiretamente uma rede de novos embaixadores de vinhos Portugueses em Singapura; Foi um projecto de reconhecimento de marca Wines Of Portugal; Gerou encomendas junto de alguns produtores. Principais falhas: Um dos convidados informou apenas dias antes que não poderia comparecer e não foi possível encontrar substituto. RECOMENDAÇÕES E APRENDIZAGENS Como sempre recomendamos, é melhor ter 6 convidados em vez de, no caso de alguém cancelar. O que pode ser melhorado? A comunicação antes do evento: às vezes era difícil estar no meio entre os participantes e o cliente e a agência de viagens, marcação de voos; foi feito com pouca antecedência o que encareceu os voos. AVALIAÇÃO QUANTITATIVA (1-): % ABAIXO DOS OBJECTIVOS 2-10% ABAIXO DE OBJECTIVOS - participantes em vez de DENTRO DO PROGRAMADO 10% ACIMA DOS OBJECTIVOS 20% ACIMA DE OBJECTIVOS AVALIAÇÃO QUALITATIVA: +0. FRACO= -1 BOM= +0. EXCELENTE=+1 AVALIAÇÃO GERAL: 2. AVALIAÇÃO QUANTITATIVA + AVALIAÇÃO QUALITATIVA