Bahia and Netherlands Amsterdam 03/28/2011

Transcrição

1 Bahia and Netherlands Amsterdam 03/28/2011

2 It is time for Brazil!

3 Time Line Sporting Events FIFA Confederation Cup 2013 FIFA World Cup 2014 America Cup 2015 Olimpic and Paralympic Games 2016

4 Brazilian Economy # Ranking Economy 2010 US$ MM 1 United States 14,624,20 2 China 5,745,1 3 Japan 5,390,9 4 Germany 3,305,9 5 France 2,555,0 6 United Kingdom 2,258, Brazil 2,088,9 8 Italy 2,036,7 9 Canada 1,563,7 10 Russian Federation 1,476,9 GDP Projection? 3 Japan Big Bet %** 7,5%** 2014 Source: *IBGE **FMI Slide 4

5 Markets and Distances Bahia Flight Times Buenos Aires 04:30 h Lisbon 07:50 h Madrid 08:00 h New York 08:30 h Paris 09:45 h Milan 10:30 h Frankfurt 10:50 h Source: Setur

6 Bahia - Netherlands

7 Geography Population: 14.2 million Area: 567,000 Km % of the total surface area of Northeast Brazil Larger age than Spain, France or the US State of California km of coastline The longest in Brazil Brazil Northeast Region Bahia

8 Brazilian Territory ,3 km² Territory Bahia ,67 km² Territory Salvador 707 km² Slide 8

9 POPULATION Brazil 192 millions Source: IBGE 2009 Bahia Salvador 14 millions 3 millions Source: IBGE 2007 Source: IBGE 2009

10 What does the World Cup 2014 means to Brazil? Infrastructure Investiments of US$ 50 Bi 190 million of Brazilians passionate for soccer Raise of 1% on the GDP during the games* Stadia Investments of US$ 2,5 Bi os* US$ 450 MM FIFA budget 2014 Copa FIFA Verde World Cup International progression 500 broadcasters 3,5 Mi jobs** 20 thousand jounalists 64 years of expectations to 12 host cities host the World Cup once 26 bi spectors again! * ABDIB ** Projeções FGV Slide 10

11 BIDDING BOOK Rio de Janeiro 13/09/10 BIDDING BOOK- Rio de Janeiro 13/09/10

12 PRIORITY PROJECTS Arena Fonte Nova Urban Mobility Tourism Slide 12

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14 Stadium - Arena Fonte Nova Investment: R$ 591 million Area: m² Capacity: (World Cup opening) VIP Seats: Cabins: 50 Cabins seats Media area: m 2 Bars: 46 Restrooms: 81 Slide 14

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16 Light roof - PTFE Natural ventilation Rain water storage system Waste treatment and surrounding preservation Slide 16

17 Shopping Center Shows area Comercial Buildings Panoramic restaurant Museuns Bahia on the world circuit for cultural events Improve quality for athletes Modern facilities for fans Comfort and safety Slide 17

18 URBAN MOBILITY Slide 18

19 Metropolitan Transport axis LEGENDA Ligação Pinto de Aguiar/Gal Costa BR-324 Lauro de Freitas/ Aeroporto Metrô Acesso Norte Estação Pirajá Corredor Aeroporto/Iguatemi Corredor Iguatemi/ACM/Lucaia Vasco/Lapa Corredor Iguatemi Acesso Norte Slide 19

20 Urban Uba Mobility Priority Scenario -Ports - Airports - Integrated intermodal city system - Metropolitan Transport axis - Complementary Connections - Structured corridors Investment: U$11MM 1.1 Slide 20

21 Bridge Salvador - Itaparica

22 PORT OF SALVADOR - Located at Baía de Todos os Santos, city center -Capacity: 500 thousand pax /yr - Serve 7 transatlantic simultaneously - Port Retrofit - Build two additional moorings - 36 million Project thousand pax/yr Capacity Slide 22

23 AIRPORT - 35km from city center -Capacity: 6 million pax/yr - 11 boarding gates - Actual landing track: x 45 meters - Retrofit of the passenger terminal - Construction of a new landing track (3.005 X 45 metros) Project 45,1 million Modernization capacity 15 million people - New Tower of Control Slide 23

24 TOURISM IN BAHIA Governo do Estado da Bahia

25 Among the World s 31 tourism destinies Bahia Source: New York Times Slide 25

26 Salvador The most desired destiny Source: Vox Populi / Min Turismo Slide 26

27 Third International destiny Slide 27

28 Ethnic and Religious Recepção de Turistas Tourism Governo do Estado da Bahia

29 Popular Parties June Governo do Estado da Bahia

30 Carnaval - Guinness Book Governo do Estado da Bahia

31 Governo do Estado da Bahia

32 Carnaval Guinness Book People 2005 Governo do Estado da Bahia

33 INTERVENTIONS ON TOURISM Re-qualify hotel chains Professional training Enterprise training Attract private investors Stimulate investments for entertaining activities Implement public facilities for events Slide 33

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35 Internalization ation of the World Cup Mobilize and integrate the cities of Bahia provide gains natural and unified all the cities with the Games of the 2014 FIFA World Cup in Brazil.

36 Investiment Private Locations UHs Investiment t(us$) Jobs Costa dos Coqueiros Baía de Todos os Santos Costa do Dendê Costa do Cacau Costa do Descobrimento Chapada Diamantina TOTAL Source: Secretaria de Turismo / Superintendência de Investimentos em Pólos Turísticos - SUINVEST

37 Total GDP in 2009: Br$ 126 MM US$ 70 MM Economy GDP Growth ( ): 2009): +5.1 % 6th largest economy in Brazil 4 % of Brazil s GDP 36% of the Brazilian Northeast s GDP

38 Total GDP in Bahia GDP in Billions of Brazilian Reals YEAR

39 GDP Distribution 2008 Agribusiness Industry Mining Commerce and services Tourism Technology 31.6% Secondary 8.1% Primary 60.3% Tertiary

40 Why invest in Bahia? Support structure t for international ti trade; Partnership with government funding agencies Balanced public finances; Opportunity for Public-Private Private Partnerships (PPP) under the 9290 decree dated in the State of Bahia; Development in Bahia is a state policy that goes beyond differences of specific management policies; Domestic Market with the capacity of expanding consumption.

41 Why invest in Bahia? Diverse supply of raw materials; Educational institutions for training and development of specialized ili workers; CIMATEC Reference Center for Technological Development to provide support for qualified human resources training, specialized services and promotion of applied research, especially in computational technologies integrated in manufacturing. Salvador Technological Park

42 Socio-Economics impacts of the Cup Consumer spending of visitors in millions Hotel 2.126,52 Food 902,88 Shopping 831,60 Transport 528,66 Culture and Leisure 516,78 Comunication 273,2424 Others 760,32 Source: Ernst Young / FGV

43 Public Investments 2010 Infrastructure / Tourism 2006 US$ 1.7 billion US$ 103 million Total investiment: US$ 180 million

44 Private investments - Tourism Internacional Hotel Groups Majors Projects in Bahia: Costa do Coqueiro Grupo Sol Meliá / Complexo Meliá Guarajuba / Camaçari Fiesta Hotel / Reserva Imbassaí Mata de São João Grupo Lena / Bahia dos Coqueiros Jacuípe / Camaçari Prima Empreendimentos / Mamucabo Resort Baixio / Esplanada Grupo Invisa / Costa Azul Golf Resort e Condomínio Jandaíra Baía de Todos os Santos Property Logic / Ilha de Cajaíba Resort S. Francisco do Conde Prima Empreendimentos / Hotel Fasano Salvador Costa do Cacau Grupo LLC Taguaíba e Sanca / Projeto Rio de Contas Itacaré Grupo InvestTur / Ilha de Canavieiras Resort Canavieiras

45 International Flights 2010 Operators Weekly Flights Destinations TAP 7 Lisboa / Salvador AMERICAN AIRLINES 7 Miami / Salvador TAM 7 Buenos Aires / Salvador AIR CONDOR 1 Frankfurt / Salvador AIR EUROPA 3 Madrid / Salvador AEROLINEAS ARGENTINAS 2 Buenos Aires / Salvador TOTAL 27

46 International Charter Flights 2010 Operator Weekly flights Destinations GLO 7 Buenos Aires / Salvador ARG 1 Buenos Aires / Salvador PCP 1 Santiago, Cordoba / Salvador NOS 1 Milan / Salvador ANS 1 Buenos Aires / BPS LVG 1 Milan / BPS TOTAL 12

47 Major Foreign Visitors Estados Unidos 12.3% França 10.9% Itália 10.0% Portugal 9.8% Alemanha 8.5% Espanha a 8.4% Argentina 7.7% UK 5.0% Chile 45% 4,5% Suiça 2.3%

48 Visitors Statistics Visitors Internacional Visitors Internacional Total Visitors - 9.1millions Source: Setur

49 Priority Markets Promotion and Marketing International Promotion Brazilian Promotion Italy Argentina United States France Holland Portugal Spain Germany Sweden São Paulo Minas Gerais Rio de Janeiro Goiás Brasília Pernambuco Santa Catarina Paraná

50 Numbers of Passengers Bahia Porto Seguro / Ilhéus / Salvador Source: Setur

51 Evolution of the flow of tourists in Salvador (millions) 11,0 10,2 9,4 8,7 80 8,0 7,4 6,8 6,3 5,8 5,4 5,0 4,6 4,3 3,9 3, ,6 2,7 2,8 2,9 3,1 3,4 2,3 2,4 2,4 2,5 2,6 2,3 2,4 2,4 2,5 2,6 2,6 2,7 2,8 2,9 3,0 3,0 3,1 3,2 3,3 3,4 3,5 3,6 3,7 3,8 3,9 4,0 4,1 4,3 4,4 4,5 4,6 Sem Copa Com Copa Source: KPMG

52 Hotel Availability Beds 2010 Beds 2014 Improvement Slide 52

53 Investments Forecast (R$) Arena Urban Infrastructure Hotels 591 mi 2 bi 3 bi Slide 53

54 Legacy for the State of Bahia Strengthening state s image Job and wealth creation Improvements on Tourism Industry Improvements Urban infrastructure Retrofit the Antique city center International circuit tour Slide 54

55 Thank you! The soccer nation was born here!

56 Ney Campello Secretary Office: + 55 (071) Fax: + 55 (071) neycampello@secopa.ba.gov.br