SUMMARY 9 STORES 10 PUBLICITY 11 PITSTOPS 12 MEDIA CLIPPING 13 INSTAGRAM 14 FACEBOOK 15 RESULTS

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1 SUMMARY The biggest event of fashion, art, tecnology and culture of Barra da Tijuca. It was with this maxim that was born RIO DESIGN EXPERIENCE, an unprecedented Marketing Campaign where event and promotion teamed up to offer entertainment, leisure and unique experience for customers. The event, which lasted 40 days, was headlined by fashion shows with the best brands in our mix. We also had concerts and discussion with writers and stylists. 2 PUBLICITY SCHEDULE 3 PUBLICITYINMALL 4 ADVERTISING 5 3D VIRTUAL DRESSING ROOM 6 SOCIAL 7 SPONSORS 8 CORNERS 9 STORES 10 PUBLICITY 11 PITSTOPS 12 MEDIA CLIPPING 13 INSTAGRAM 14 FACEBOOK 15 RESULTS The Central Square was transformed into a major exhibition of cars and fashion, where shops reported their products and their clothes, plus exclusive spaces for beauty. The superstructure gave life to a footbridge in vertical format (with 10 feet) with a LED screen, which was one of the highlights of the circuit. Period: From May 3 to June 12 Promotion: R$5.000 during 5 weeks. Total Investment: R$ ,00

The event, which lasted 40 days, was headlined by fashion shows with the best brands in our mix. We also had concerts and discussion with writers and stylists.

2 PUBLICITY SCHEDULE Period: 05/03 to 06/12 Internal media Doors Gates Ti Teaser Siding Adhesives over the mall Technology media LED Screen Digital fitting room Online External media Vogue GNT Ela O Globo Glamour Magazine marketing Site /Facebook / Instagram

LED Screen Digital fitting room Online External media Vogue GNT

3 PUBLICITY IN MALL Adesivo teaser - tapume

4 ADVERTISING

5 3D VIRTUAL DRESSING ROOM The technology was present in the event with several actions: An LED screen gave life to the scenery and was an attraction in itself with views of partner videos and the brands with fashion content and culture; The customers could choose a virtual look to share on social networks with a 3D virtual dressing room. The photos were uploaded to Facebook automatically generating more than 300 shares; Live broadcast of fashion shows by Facebook; Promotion on Instagram.

customers could choose a virtual look to share on social networks with a 3D virtual dressing room.

6 SOCIAL The circuit was also concerned with the social and create the campaign Rio+Design+Donation to collect winter clothes in favor of Cruzada do Menor.

7 SPONSORS Partnership with sponsoring brands in line with the event - Merchandising Cars: Mini Copper and Volkswagen was customized with winter trends. Partnership with shops: exhibition of products in corners.

Volkswagen was customized with winter trends.

8 CORNERS 60% of participating stores. Lenny Le Lis Iódice

9 STORES The stores also invested in cocktails, sales, DJs and exclusive actions.

10 PUBLICITY Advertising in brand s social networks. Instagram Site Lenny Niemeyer

11 PIT STOPS Five major beauty brands offered free services to customers in customized space.

12 MEDIA CLIPPING Total clipping: 46. Total Value of Clipping: R$ ,20 em mídia espontânea. Highlights: Jornal Hoje 21/05/ minutos.

13 INSTAGRAM Para reforçar o posicionamento em tecnologia do Rio Design Barra, foi criado umconcurso cultural no Instagram, no qual ocliente deveria postar um look de inverno e marcar a hashtag#rdbexperience. O look vencedor da semana ganhava R$5 mil em compras. Foram cinco semanas de concurso, num total de R$25 mil reais investidos. Ao todo, recebemos cerca de1.400 looks, com 515 participantes únicos e o número de seguidores do nosso perfilcresceu 325%: de 200 para cerca de 750, atingindoum patamar equiparável aos concorrentesda região, durante todo o período do evento.média de fotos publicada por dia:36.

Foram cinco semanas de concurso, num total de R$25 mil reais investidos. Ao todo, recebemos cerca de1.

14 FACEBOOK Além de investir no Instagram, o Rio Design Barra apostou na comunicação no Facebook e atingimos, durante os 40 dias do evento, um total de visualizações, um crescimento de 64% em relação ao mesmo período dos meses anteriores. Mantivemos um bom índice de crescimento no número de seguidores, atingindo novos durante o Rio Design Experience, um crescimento de 30% no número total, somente no período do evento.

517 visualizações, um crescimento de 64% em relação ao mesmo período dos meses anteriores.

15 RESULTS Our sales increased by 9% during the Rio Design Experience: 2012: R$ 36,976, or U$ 15,482, : R$ 40,191, or U$ 16,829, > The restaurants have also benefited from the event, especially during June, with 63% growth in total sales. > We conclude that despite not having traffic increase, the event met its objective of increasing sales. Just a select audience joined Rio Design Experience. > Return of spontaneous media: 47 insertions in the media. Highlights: 25 articles in fashion s newspapers and an article of three minutes about the virtual fitting room at Jornal Hoje (Rede Globo), one of the most important newspapers in the country. > Value Media Clipping: R $ 2,231, or U$ 934, > Digital Action - virtual fitting room: The client was experiencing a look on a virtual screen and sharing the picture on Facebook. Pictures: 3,527. > Digital Action - Instagram: During Rio Design Experience, we received 1,400 outfits with the hashtag #rdbexperience. The number of followers of our profile grew 325%, from 200 to about 750, throughout the period event. Photos published by day: 36. > Digital Action - Facebook: ADS Campaign - 3,473 new followers during the Rio Design Experience, an increase of 30% in the total number. Total clicks: 18,091.

> We conclude that despite not having traffic increase, the event met its objective of increasing sales. Just a select audience joined Rio Design Experience.

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