D.2.7 (5)- Organisation of awareness raising and coaching workshops.

Transcrição

1 D.2.7 (5)- Organisation of awareness raising and coaching workshops. Sao Paulo, Brazil March 2011 Grant Agreement number: Project acronym: PRO-IDEAL Project title: PROmotion of an ICT Dialogue between Europe and America Latina Funding Scheme: Support Action Due date:28/04/2011 Actual date: 28/04/2011 Document Author/s: USP Version: 1.0 Dissemination level: PU Status: Final

2 TABLE OF CONTENTS Page 1 EXECUTIVE SUMMARY INTRODUCTION Objectives Schedule Attendees and profile of participants EVENT DEVELOPMENT OUTCOMES Media Impact... 7 ANNEXES ANNEX 1: EVENT AGENDA ANNEX 2: EVENT POSTER ANNEX 3: EVENT DIPLOMA ANNEX 4: EVENT ANNOUNCEMENT... WP2_D2.7(5)_USP PRO-IDEAL Page 2 of

3 1 EXECUTIVE SUMMARY This deliverable presents the results of PRO-IDEAL events in Brazil geared towards EU-Latin America ICT Collaboration Conferences and Coaching Courses, with a climax which took place in Sao Paulo on March 22-26, 2011 under the event Mesh com Moedas Criativas. O Valor das TICs na Economia do Conhecimento. In Brazil, this final event was also an opportunity to highlight the policy dialogue established by the City of Knowledge Research Group as well as to pitch project ideas presented by Project Angels supported by the group since The event was co-sponsored by the National Social and Economic Development Bank (BNDES), webstreamed live with a 2,000+ audience. New candidates to the coaching modules also enrolled and the resulting community of project leaders will work further in 2011 so as to form consortia and submit proposals both at national and international funding frameworks such as the FP7. The Brazilian approach to awareness raising was founded mostly on web-based tools and platforms such as the City of Knowledge blog, the University of São Paulo IPTV and the publication of a Portuguese version of the PRO-IDEAL newsletter. The webcasting strategy proved to be a good opportunity to increase audience without incurring the costs of physical attendance (coffee-breaks, badges, reception, transportation costs) except for guest speakers and university attendees. It is also important to stress that the Project Angels coaching was integrated into the formal academic structure of the University of São Paulo as an extension program with support from the Office of the Deputy Rector for Culture and Extension. This implies not only media and press coverage by the university agencies but also scholarships for undergraduate students to serve as trainees. There was one undergraduate trainee in 2010 and in 2011 the program was awarded three for two projects. Two were assigned to the general project angels coaching modules (entitled Audiovisual Media Management for Local Development, this activity is anchored at the Department of Film, Radio and TV of the School of Communication and Arts) while one was assigned to a new activity with a focus on the development of ICT for Ageing projects, with additional support from the National Research Council (CNPq) as part of the National Extension Network for Digital Inclusion REID: In short, the strategy was to integrate the awareness raising and coaching courses into a high level policy dialogue (reached via BNDES and by submitting project ideas to national funding agencies such as CNPq and the Ministry of Science and Technology) while investing most of the effort into the full exploitation of the institutional framework provided by Brazil s most notorious academic center. Last, but not least, the Brazilian PRO-IDEAL team engaged in key events and projects led by strategic partners such as B.Bice (video production, now online), CENDOTEC (the French information hub for science and technology in Brazil) and other FP7 projects hosted by USP such as BELIEF, FORESTA, FIRST and CASAGRAS2. This close cooperation with projects led mainly by fellows at the School of Engineering created a new momentum as we held weekly meetings to scan FP7 opportunities, write project proposals and submit to Calls 6 and 7. The resulting contents, especially the videos recorded during the 2011 awareness raising event, are now undergoing editing and transcription so as to become an important contribution to the PRO-IDEAL online educational repertoire. WP2_D2.7(5)_USP PRO-IDEAL Page 3 of

4 2 INTRODUCTION PRO-IDEAL PROmotion of an ICT Dialogue between Europe and America Latina aims to promote the ICT programme in Argentina, Brazil, Chile and Uruguay, and complementary in Colombia, and thus to improve the overall performance of the Latin America research community in the ICT programme. The PRO-IDEAL events are at the core of the face-to-face promotion of the ICT programme, but promotion is not limited to the diffusion of information but consists in in-depth coaching on EU ICT programme mechanisms, project preparation and project management that will enhance the successful participation of target country partners in ICT projects. 2.1 Objectives The main objectives of the PRO-IDEAL events have been to: Raise awareness of the ICT programme, its goals and its openness towards partners from third-countries, and opportunities for Latin America-EU cooperation in ICT research; Provide a pro-active course on the rules to participate in ICT projects, with emphasis on how to understand the basic principles of European R&D funding, how to build project ideas, how to write project proposals and how to submit them; Identify potential Project Angels able to support the proactive participation of potential partners in each target country in the ICT programme. The PRO-IDEAL events have been designed to familiarize the participants with the ICT programme, the calls and the overall mechanisms about the ICT programme, and demystify the participation in EC funded projects while at the same time provide a real learning experience through interactive participation and feedback sessions. 2.2 Schedule The final awareness raising and coaching course in Brazil took place in March It reflects the networking effect of the PRO-IDEAL platform in the country not only in the profile of the audience but also in the roaster of co-sponsors and partnering institutions: BNDES, USP, Secretary of Culture of the State of São Paulo, Getulio Vargas Foundation of São Paulo (FGV-SP), Technology Management and Policy Research Group at USP (PGT), Mozilla (sponsoring the launch of Mesh, by Sillicon Valley entrepreneur Lisa Gansky), Aceleradora (a start-up accelerator in São Paulo), the National Tehcnological Parks Association (ANPROTEC), CIETEC (the Sâo Paulo State Incubator) and O Estado de S.Paulo (a leading newspaper in Brazil). This final event in Brazil was organised in the framework of the Mesh com Moedas Criativas. O Valor das TICs na Economia do Conhecimento event, with several sessions dedicated to PRO-IDEAL: Conference on Prospective of ICT Research in Brazil and Latin America, held on 22 March, with the participation of USP, and INMARK and MINCYT through videoconference. WP2_D2.7(5)_USP PRO-IDEAL Page 4 of

5 Roundtable on ICT and International Cooperation Opportunities for EU-LA, held on 25 March, with the participation of USP and INMARK (via skype). Project Angels coaching courses, held on 23, 24 and 25 March, led by USP. 2.3 Attendees and profile of participants The PRO-IDEAL is geared at ICT stakeholders, research managers from public, private and non-profit sectors and potential ICT project partners interested in preparing proposals for EU funding for collaborative research projects. The event was announced throughout the partners networks in Brazil. It is important to note that the high profile of the sponsors had an important effect in the attraction of new project ideas and applications for the project angels coaching courses. As a result, 27 new project ideas were forwarded and 21 selected for the 2011 courses. Registration and attendance confirmation was followed by telephone and/or . Overall, 2,000 attended virtually as the IPTV at USP broadcasted live all the sessions of the event. PRO-IDEAL partners from Europe and Argentina participated via videoconference and speakers came from Brasilia (EU Delegation s Angel Landabaso and B.Bice s Paulo Egler), Chile (ECLAC s Nestor Bercovich) and other Brazilian states such as Mato Grosso, Rio de Janeiro and Minas Gerais. The project pitching sessions had presenters from Pernambuco, Bahia, Minas Gerais, Rio de Janeiro and from other cities in São Paulo (Atibaia, Taubaté). Over 200 people attended the conference and about 120 participated in coaching courses and workshops on ICT tools. These figures are higher than initially expected and show the increasing interest and expectation generated by the FP7- ICT programme for international cooperation between Latin America and Europe. The IPTV live transmission from Sao Paulo was a landmark in terms of audience and return via Tweeter (720+ messages) was impressive. The event also marked the launch of creative currencies, a voucher system activated via mobile phones that entitled the participants to exchange their credits for Mesh books at the end of the event, a testbed for the utilisation of electronic payments in training events. Online Conference Coaching Courses City Audience Attendees Attendees Sao Paulo 2, WP2_D2.7(5)_USP PRO-IDEAL Page 5 of

6 3 EVENT DEVELOPMENT The 5-days event followed a format which integrated activities such as Conferences (Keynote Speakers), Roundtables, Workshops, Project Pitching Sessions and Book Launch. These activities were held at 9 different locations at the University of São Paulo with morning, afternoon and evening sessions. The media coverage was impressive and the newspaper O Estado de S.Paulo supported the event with daily announcements of the main issues under discussion. The estimated return in spontaneous media coverage as measured by commercial space in newspapers and magazines amounted to R$ 200,000 (almost one hundred thousand euro). The conference, intended for a broad range of participants coming from the public, private and academic sectors, aimed at raising awareness on the opportunities for international cooperation opened by FP7 in ICT-related projects. It was also an opportunity to publicize the City of Knowledge as an advanced and internationalized hub for ICT-related projects and incubation. The conference PRO-IDEAL sessions were chaired by local partners and brought together members of the PRO-IDEAl Consortium, the representative of the EC in Brasilia Angel Landabaso and ICT policy decision makers at the national level from the Ministry of Culture, BNDES and the National Internet Steering Committee (CGI.br). All sessions were broadcasted live and the contents are to be published online after editing and transcription. WP2_D2.7(5)_USP PRO-IDEAL Page 6 of

7 4 OUTCOMES The event mobilized a great number of qualified participants from the academic, private and also the public sector. The feedback received after the events showed a high level of interest raised by the conferences and coaching courses. The events met the objectives and surpassed initial expectations due to the number of attendees and the level of involvement that participants had during the events in most of cases. Overall, the event had a significant impact in the media and provided an advantageous opportunity for participants to gain an up-to-date knowledge and hands-on work of the issues in international cooperation with Europe, learn more about the requirements for being part of an EU-LA consortium, and the opportunities for different range of R&D local institutions to apply in upcoming ICT FP7 calls. Networking media, government, business and academia was an important outcome of the event, which led to an open and ongoing negotiation of further support by the National Social and Economic Developmen Bank to project ideas and the continuing action of the City of Knowledge as a virtual incubator and international cooperation hub in the field of ICT. 4.1 Media Impact The event was widely disseminated in printed (newspapers and magazines) and especially through electronic media (websites, online newspapers, newsletters). About 50 related news covered the events in Brazil, as well as announcements by SEBRAE, BNDES, Ministry of Culture, ANPROTEC and others. Interviews and articles were published in newspapers (Folha de S.Paulo and O Estado de S.Paulo), newsletters (USP, ANPROTEC) as well as websites (such as SEBRAE, BNDES and Ministry of Culture). Additionally, Twitter was used for dissemination and information, before, during and after the events, with 202 followers immediately after the event and about 720 messages issued. Tags and keywords in the press coverage extend from knowledge economy and informatics to creative economy and mesh economics. 1) 18/04/11 16:06:43 - As novas fronteiras (REVISTA - TRANSPARÊNCIA IBRACON) 2) 17/04/11 07:12:15 - Inventores de dinheiro (REVISTA - ISTO É DINHEIRO) 3) 07/04/11 07:02:40 - Cidade do Conhecimento da USP vira incubadora virtual (SITE - REVISTA PEGN ) 4) 29/03/11 14:41:01 - O Brasil está pronto para a economia do conhecimento? (BLOG - ADMINISTRANDO PESSOAS) 5) 28/03/11 14:11:35 - O Brasil está pronto para a economia do conhecimento? (BLOG - MBA GESTÃO DE NEGÓCIOS) 6) 28/03/11 13:54:00 - O Brasil está pronto para a economia do conhecimento? (SITE - 45 GRAUS) 7) 28/03/11 13:48:55 - Martin Restrepo participa do Mesh com Moedas Criativas (SITE - MOBILE MONDAY) 8) 27/03/11 13:08:14 - Cidade do Conhecimento da USP realiza ciclo de atividades sobre redes "Mesh" (SITE - GEEK) WP2_D2.7(5)_USP PRO-IDEAL Page 7 of

8 9) 26/03/11 11:14:13 - Evento discute economia criativa e mundo em rede ( - ) 10) 25/03/11 14:21:49 - O Brasil está pronto para a economia do conhecimento? (SITE - PORTAL RIOSOFT) 11) 25/03/11 09:47:00 - Mesh: O negócio é compartilhar (JORNAL - O ESTADO DE S.PAULO) 12) 25/03/11 09:02:26 - Emerson Fittipaldi participa de evento sobre tecnologia de informação na USP (PORTAL - IG - GUILHERME BARROS) 13) 24/03/11 11:26:43 - Mesh com moedas criativas vai promover novo meio de pagamento eletrônico (SITE - INTELIGEMCIA) 14) 24/03/11 11:23: - Moedas Criativas na USP (BLOG - MARTHA PIMENTA) 15) 24/03/11 08:24:35 - Mesh: O negócio é compartilhar (JORNAL - O ESTADO DE S.PAULO) 16) 23/03/11 14:46:17 - MESH com moedas criativas fronteiras do valor na economia do conhecimento (SITE - FEA USP) 17) 23/03/11 14:33:01 - Mesh com Moedas Criativas (SITE - INCUBADORAS RIO CRIATIVO) 18) 23/03/11 14:26:15 - Cidade do Conhecimento da USP realiza ciclo de atividades sobre redes "Mesh" (SITE - GEEK) ) 23/03/11 14:11:26 - Cidade do Conhecimento (BLOG - MUCURY CULTURAL ) 20) 23/03/11 09:54:54 - FMI com Moedas Criativas na USP (JORNAL - O ESTADO DE S.PAULO) 21) 22/03/11 14:30:06-12 Assunto da Semana: O Brasil está pronto para a economia do conhecimento? (SITE - MEMES GESTÃO) 22) 22/03/11 08:51:44 - Moedas criativas (BLOG - ALERTA TOTAL) 23) 22/03/11 08:50:27 - FMI com moedas criativas na USP (JORNAL - O ESTADO DE S.PAULO) 24) 22/03/11 08:03:32 - Evento Moedas Criativas na USP (SITE - IDEAFIXA) 25) 21/03/11 14:29:17 - Ciclo Mesh com Moedas Criativas na USP, de 22 a 26/03 (TWITTER - SIBIUNITAU) 26) 21/03/11 14:21:49 - Cidade do Conhecimento (SITE - MINISTÉRIO DA CULTURA) 27) 21/03/11 14:00:46 - O Brasil está pronto para a economia do conhecimento? (SITE - HSM) 28) 21/03/11 10:52:14 - `Cidade do Conhecimento` lançará coleção de Moedas Criativas (SITE - SITE REVISTA MUSEU) 29) 21/03/11 10:35:58 - BNDES patrocina evento da USP sobre Economia Criativa (SITE - BNDES ) 30) /03/11 11:03:40 - Ciclo Mesh com Moedas Criativas (SITE - OBSERVATÓRIO DA INOVAÇÃO E COMPETITIVIDADE) 31) /03/11 09:48:05 - Evento na USP debate economia do conhecimento (PORTAL - PORTAL IG) 32) /03/11 08:11:18 - Economia do conhecimento (JORNAL - HOJE EM DIA - BELO HORIZONTE) 33) 18/03/11 08:24:33 - Moedas Criativas (SITE - VIDEO58) 34) 18/03/11 08:22:46 - Moedas Criativas movimenta a USP na próxima semana (SITE - REVISTA ESPAÇO UP) 35) 18/03/11 08:18:11 - A Guru (JORNAL - JORNAL DO COMMERCIO - RIO DE JANEIRO) 36) 18/03/11 08:17:23 - Moedas Criativas movimenta a USP na próxima semana (SITE - PORTAL FATOR BRASIL) 37) 17/03/11 13:38:31 - IAB Brasil lança concurso cultural para universitários (SITE - MEDIA BRASIL) 38) 17/03/11 13:27:37 - Moedas Criativas movimenta a USP na próxima semana (SITE - VITRINE PUBLICITÁRIA) 39) 17/03/11 12:43:59 - Moedas criativas, por Gilson Schwartz (SITE - CULTURA E MERCADO) WP2_D2.7(5)_USP PRO-IDEAL Page 8 of

9 40) 17/03/11 10:44:46 - Tão interessante e você nem tava sabendo (BLOG - CAIXA DO LÁPIS) 41) 17/03/11 08:18:31 - O futuro da economia do conhecimento (SITE - PORTAL FATOR BRASIL) 42) 17/03/11 08:09:36 - Cidade do Conhecimento Apoia Projetos de Startups, Cidadania e Audiovisual Digital (SITE - READWRITEWEB) 43) 16/03/11 11:33: - "Cidade do Conhecimento" promove ciclo de eventos (SITE - ECA - ESCOLA DE COMUNICAÇÃO E ARTE) 44) 16/03/11 10:37:30 - Mesh com Moedas Criativas (AGÊNCIA DE NOTÍCIAS - AGÊNCIA USP) 45) 16/03/11 10:30: - Cidade do Conhecimento oferece ciclo de conferências sobre empreendedorismo em cultura (SITE - REVISTA PEGN) 46) 16/03/11 10:26:01 - Evento Moedas Criativas trará oficina de game design em São Paulo (SITE - GAME REPÓRTER) 47) 16/03/11 10:18:54 - Mesh com moedas criativas gera inovação na economia do audiovisual (BLOG - PUC SP) 48) 15/03/11 08:11:01 - USP promove evento sobre moedas criativas (SITE - CULTURA E MERCADO) 49) 14/03/11 15:35:27 - O futuro da economia do conhecimento (SITE - FIEC ON- LINE) WP2_D2.7(5)_USP PRO-IDEAL Page 9 of

10 ANNEXES WP2_D2.7(5)_USP PRO-IDEAL Page 10 of

11 ANNEX 1: EVENT AGENDA Mesh com Moedas Criativas O Valor das TICs na Economia do Conhecimento Cidade do Conhecimento Universidade de São Paulo 22 a 26 de março de 2011 Co-organizadores Consórcio PRO-IDEAL/FP7/União Européia Núcleo de Política e Gestão da Tecnologia e da Inovação - PGT-USP Patrocínio BNDES Mozilla Corporation WP2_D2.7(5)_USP PRO-IDEAL Page 11 of

12 Conferências 22 de março, terça-feira 15 horas: Abertura Solene Apresentação do evento por Gilson Schwartz, Grupo de Pesquisa Cidade do Conhecimento, USP e Coordenador do PRO-IDEAL no Brasil ( 15h30m: Horizontes da Pesquisa em TICs no Brasil e na América Latina Yolanda Ursa, Coordenadora do Projeto PRO-IDEAL José Roberto Amazonas, POLI-USP Eduardo Vicente, Comissão de Pesquisa, Departamento de Cinema, Rádio e TV, Escola de Comunicações e Artes, USP Alexandre Barbosa, Gerente do Centro de Estudos sobre as Tecnologias da Informação e da Comunicação - CETIC.br Nestor Bercovich, CEPAL (a confirmar) Rosita Wachenchauzer, Ministério de Ciência, Tecnologia e Desenvolvimento Produtivo da Argentina (a confirmar) Moderação: Adriano Adoryan, Programa de Pós-Graduação em Meios e Processos Audiovisuais PPMPA, ECA-USP 23 de março, quarta-feira h30m: Gestão de Mídias e Moedas Criativas para o Desenvolvimento Local Michael Gurstein, Editor, Journal of Community Informatics Heloisa Primavera, Socióloga, Bióloga e Economista, Universidade de Buenos Aires Nicolau Reinhard, FEA-USP Bernard Lietaer, European Academy of Sciences and Arts Alan Angelucci, Pesquisador, DIRSI James Stodder, Rensselaer Polytechnic Institute Almir Almas, ECA-USP Ladislau Dowbor, Economista Moderação: Sônia Paschoal, ECA-USP 24 de março, quinta-feira h30m: Cenários e Políticas Públicas para a Sociedade do Conhecimento Aloizio Mercadante, Ministro de Ciência e Tecnologia (a confirmar) Ana de Holanda, Ministra da Cultura do Brasil (a confirmar) Luciano Coutinho, Presidente, BNDES (a confirmar) Paul Singer, Secretaria Nacional de Economia Solidária SENAES (a confirmar) Newton Lima, Deputado Federal, PT Luis Guillermo Fernandez, Softel, Cuba (a confirmar) Luis Alberto Sota, Stratam Latin America, Chile Pedro Paulo Martoni Branco, Instituto Via Pública (a confirmar) Zilda Iokoi, Diretora, Laboratório de Estudos da Intolerância, USP Moderação: Eduardo Morettin, Coordenador do Programa de Pós-Graduação em Meios e Processos Audiovisuais, ECA-USP WP2_D2.7(5)_USP PRO-IDEAL Page 12 of

13 25 de março, sexta-feira h30m: Mesh no Brasil - O Futuro dos Negócios e da Inovação Lisa Gansky, autora do livro Mesh: O Futuro dos Negócios é Compartilhar Guilherme Ary Plonski, Coordenador do Núcleo de Pesquisa em Política e Gestão de Tecnologia e Inovação, USP Mitsuru Yanaze, Coordenador do Centro de Estudos de Avaliação e Mensuração em Comunicação e Marketing da Escola de Comunicações e Artes da USP Cosette Castro, Universidade Católica de Brasilia (UCB) Renata Lemos, NOMADesign André Leme Fleury, POLI-USP Moderação: Gilson Schwartz, ECA, Cidade do Conhecimento e PGT, USP 26 de março, sábado 17 horas: Carros X Cidades: TICs, Mobilidade e Desenvolvimento Humano Emerson Fittipaldi Alistair Clark, University of the West of England Intervenções de Lisa Gansky, Heloisa Primavera e Michael Gurstein 20 horas: Sessão de Encerramento e Apresentação Artística Raízes do Brasil WP2_D2.7(5)_USP PRO-IDEAL Page 13 of

14 Debates Horário Quarta Quinta Sexta TICs e Cooperação Internacional - Oportunidades entre União Européia e América Latina (Sessão Especial Conjunta dos Consórcios FORESTA e PRO-IDEAL) Moacir Martucci (POLI) José Roberto Amazonas 9h-11h (POLI) Paulo Egler (B.Bice) Angel Landabasso (UE) Margaretha Mazzura (PRO- IDEAL) Yolanda Ursa (PRO-IDEAL) Klaus Pendl, European Commission. DG Information Society and Media. Research Programme Officer 16h30-18h30 Economia do Conteúdo: Mercado, Educação e Cultura Julio Lucchesi Moraes (FFLCH-USP) Leo Brant (Cultura e Mercado) Eduardo Vicente (ECA-USP) Mitsuru Yanaze (ECA- USP) Alexandre Sayad (Colégio Bandeirantes) Thais Barros (Cidade do Conhecimento) Cidades Criativas: Negócios, Tecnologia e Política Diogo Dutra (Caos Focado) Vitor Blotta (Direito- USP), Sônia Paschoal (Cidade do Conhecimento) Marcia Moura (UNITAU) Martin Restrepo (Editacuja) Cecilia Lotufo (Movimento Boa Praça) Da Mais-Valia ao Mais- Gozar: Economia da Atenção Digital Eugenio Bucci (ECA-USP e ESPM), Gilson Schwartz (Cidade do Conhecimento, PGT, PRO- IDEAL) Jorge Forbes (IPLA, USP) Marcelo Coelho (Folha de S.Paulo) (a confirmar) WP2_D2.7(5)_USP PRO-IDEAL Page 14 of

15 Oficinas Horário Quarta Quinta Sexta Sábado Acessibilidade e Processo Criativo Desenho Universal Processo Criativo Processo Criativo e a ideação de na Educação: e a ideação de 8h30 valor deficiências da valor 12h Diogo Dutra, igualdade e Diogo Dutra, 10h- 10h30 (coffee) e a ideação de valor Diogo Dutra, Miguel Chaves e Daniel Damas CAOS Focado Sala CTR 227 Liberdade e solidariedade no mundo virtual LEI - FFLCH Profª Zilda Márcia Grícoli Iokoi Sala ECA 201 Documentários Interativos na era da convergência Nina Simões Paço das Artes Miguel Chaves e Daniel Damas CAOS Focado Sala CTR 227 Miguel Chaves e Daniel Damas CAOS Focado Sala CTR 227 Idade Mídia: A comunicação mudando os modelos educativos Alexandre Le Voci Sayad Sala ECA 202 A Produção Sonora na Sociedade da Imagem Eduardo Vicente Sala ECA 201 Convergência Audiovisual Leonardo Brant Sala POLI 15 Narrativas Etnográficas e Desenvolvimento Local WP2_D2.7(5)_USP PRO-IDEAL Page 15 of formação de uma consciência cidadã Profª Rosana Maria César Del Picchia de Araujo Nogueira Sala POLI 5 Laboratório de Arte e Cidadania Ativa: metodologias alternativas para a educação em direitos humanos Vitor Blotta Auditório CTR Idade Mídia: A comunicação mudando os modelos educativos Alexandre Le Voci Sayad Sala ECA 202 Maternidade Redes Sociais Ceila Santos > Sala CTR 224 e A Produção Sonora na Sociedade da Imagem Eduardo Vicente Sala ECA 201 Economia Criativa e Moedas nas 4 dimensões Lala Deheinzelin Sala FEA 01 Convergência Audiovisual Leonardo Brant Sala POLI 15 Pesquisa TIC e Educação: resultados e aplicações Thaís Barros e Rosângela Spagnol > Sala POLI 01 Economia da Cultura temas, desafios e abordagens

16 Moedas Sociais e Bancos Comunitários Heloisa Primavera Moedas Sociais e Bancos Comunitários Heloisa Primavera Sônia Barreto de Novaes Paschoal Sala POLI 18 Moedas Sociais e Bancos Comunitários Heloisa Primavera Júlio Lucchesi Moraes > Sala POLI 13 Moedas Sociais e Bancos Comunitários Heloisa Primavera Personagens: Criação para Games Francisco Tupy POLI07 14h-16h Mobile Learning Contexto, Experiência e Desenvolvimento Editacuja Sala FEA 2 Anjos de Projetos PRO-IDEAL/FP7 Prof. José Roberto Amazonas POLI e Gilson Schwartz - ECA Sala POLI 01 Acessibilidade e Desenho Universal na Educação: deficiências da igualdade e formação de uma consciência cidadã Profª Rosana Maria César Del Picchia de Araujo Nogueira Sala POLI 5 Economia da Cultura temas, desafios e abordagens Júlio Lucchesi Moraes Sala POLI 13 Mobile Learning Contexto, Experiência e Desenvolvimento Editacuja Sala FEA 2 Anjos de Projetos PRO- IDEAL /FP7 Prof. José Roberto Amazonas POLI e Gilson Schwartz - ECA Sala POLI 01 Acessibilidade e Desenho Universal na Educação: deficiências da igualdade e formação de uma consciência cidadã Profª Rosana Maria César Del Picchia de Araujo Nogueira Sala POLI 5 Mobile Learning Contexto, Experiência e Desenvolvimento Editacuja Sala FEA 2 Anjos de Projetos PRO- IDEAL/FP7 Prof. José Roberto Amazonas POLI e Gilson Schwartz - ECA Sala POLI 01 Economia da Cultura temas, desafios e abordagens Júlio Lucchesi Moraes Sala POLI 13 Cidades Criativas: Negócios, Tecnologia e Política Prof. Gilson Schwartz Sala POLI WP2_D2.7(5)_USP PRO-IDEAL Page 16 of

17 ANNEX 2: EVENT POSTER WP2_D2.7(5)_USP PRO-IDEAL Page 17 of

18 ANNEX 3: EVENT DIPLOMA WP2_D2.7(5)_USP PRO-IDEAL Page 18 of

19 ANNEX 4: EVENT ANNOUNCEMENT WP2_D2.7(5)_USP PRO-IDEAL Page of