acreativeagenda Óbidos, 22 de Janeiro de 2009 José Nobre, Guimarães City Hall

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1 José Nobre, Guimarães City Hall

2 Guimarães: the geo and socio-economic framework population (inhab.) area (km 2 ) populacional density (hab/km 2 ) municipality (69 villages) ,36 655,7 town (historical centre) Oliveira do Castelo , ,2 S. Paio , ,1 S. Sebastião , ,9 urban area * 23, ,2 urban population growth potential: inhabitants (next 5 years)

3 Guimarães: the geo and socio-economic framework Main economic activities Agricultura e Silvicultura 1.55 AVE VALLEY One of the most industrialized Sub-regions(NUTS III) in Portugal Young labour force(low level of education) Indústria Extrativa 0.31 Alimentares e Bebidas 1.12 Têxteis e Vestuário Curtumes e Calçado 6.83 Vidro e Cerâmica 0.62 Produtos Metálicos 3.67 Outras Indústrias Transformadoras 5.44 Construção e Obras Públicas 8.13 TOTAL - INDUSTRY Com. Automóvel e Reparação 2.24 Comércio Grossista 2.02 Comércio a Retalho 8.81 Hotelaria e Restauração 3.26 PORTUGAL NORTH AVE VALLEY GUIMARÃES Transportes 1.04 Correios e Telecomunicações 0.25 Unemployment Rate (%) 7,6 8,8 15,0 13,7 Serviços Financeiros Intermédios 3.43 Administração Pública 2.31 Ensino 4.55 Saúde 1.86 Acção Social 0.96 Outros Serviços 3.24 TOTAL COMMERCE & SERVICES 33.97

4 Urban rehabilitation policy historical centre use of traditional building techniques upgrade of public spaces preservation of the residential population (original inhabitants) World Heritage (UNESCO, 2001)

5 Culture as a strategic asset Creating and sustaining a growing cultural agenda Consolidating diversified audiences Building infrastructure European Capital of Culture 2012

6 Guimarães ECOC2012 the impact Urban regeneration - transforming the public realm, animating the streets, connecting spaces and places, re-imagining the city: the city as a creative landscape. Social regeneration - engaging the citizens to take part in cultural activities, developing audiences and organizations, supporting talent to reach its potential: the city as a creative academy. Economic regeneration - positioning the creative economy at the mainstream of the city s renaissance, nurturing high value-adding employment opportunities, enhancing the competitiveness of the city: the city as a creative hub and cluster.

7 Guimarães ECOC2012 CampUrbis neighbourhood of 10 ha important industrial archaeology nucleus tanning industry

8 CampUrbis- Couros district origin and Historical background One the main economic activities of Guimarães until the 20th century. Conversion for textile business (1950 s) driven by public health issues. Classification as public interestof the industrial nucleous, by the DGPC, in First Municipal intervention: 2003, Complexo Multifuncional de Couros

9 CampUrbis- Couros district existing facilities 4 hotels, *** and**** (256 rooms/ 441 beds) Youthhostel(21 rooms/ 72 beds) Complexo Multifuncional de Couros: Play School, ElderandYouthCentres, Auditorium and library Cybercentro Centro Cultural Vila Flor; exhibitioncentre, meeting rooms, 2 auditoriums(total of seats); restaurant/café concerto; parking Train Station(regional and intercity trains)

10 CampUrbis motivation and vision motivation Dynamics of University of Minho and its Engineering School. Existence of a large number of buildings of historical value related to the ancient economic activities of Guimarães. Strategic location of Couros district with urban centrality and an easy connection to new Cultural Centre CCVF. Urgent need for environmental rehabilitation and upgrade of Couros District. vision to develop a platform to foster economical development based on a sustainable interaction between innovation, technology and arts, linked to an intense initiative for education and training of human capital

11 CampUrbis anchoring initiatives Centre for Advanced Post-Graduate Training Technological School CETs Learning working rooms Couros wireless Design Centre Industrial archaeology and technology exhibitions and forum Entrepreneur Centre Economical activity associated to design or knowledge based businesses Couros Artistic Creativity Platform

12 Guimarães ECOC2012 Defusing a creative economy Long life learning New creative business development Networks and collaboration Convergence and spill-over Market and audience development Co-location and urban transformation Knowledge labs and creativity spikes