Sustainability. Study on non-governmental organisations that use football as a tool for social development in Brazil

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1 Sustainability Study on non-governmental organisations that use football as a tool for social development in Brazil August 2014

2 Fédération Internationale de Football Association (FIFA) FIFA-Strasse 20, CH-8044 Zurich, Switzerland 2014 FIFA World Cup Organising Committee Brazil Av. Salvador Allende, 6.555, Portâo B, Riocentro Barra da Tijuca, CEP , Rio de Janeiro, Brazil Instituto Promundo Rua México, 31 Bloco D, sala 1502 Centro, CEP , Rio de Janeiro, Brazil

3 2014 FIFA World Cup Executive summary CONTENTS Introduction 5 The study 6 - Scope 6 - Methodology 6 - Results 7 Next steps 9 3

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5 2014 FIFA World Cup Executive summary INTRODUCTION Conscious of its role as the governing body for world football, in 2005 the Fédération Internationale de Football Association (FIFA) established a Corporate Social Responsibility Department. As part of its strategy, the Football for Hope programme was launched, which since its inception has used football to benefit more than 250 development programmes in over 60 countries. In 2013, Football for Hope supported five programmes run by nongovernmental organisations in Brazil. FIFA President Joseph S. Blatter reinforces the importance of the programme by stating that the driving force of our social engagement can must be football itself... football offers common ground for engaging in a wide range of social development activities that is why Football for Hope is of strategic importance to FIFA. Football is and needs to remain a school of life. Football has established itself as one of the most popular sports both in Brazil and worldwide. Its importance and mobilising power is indisputable, having achieved such a high level of popularity that, besides being a game, it can also be used as a tool to stimulate the development of children, young people and adults of both sexes. This has led many organisations to use football to contribute to the development of various groups within communities. Football for Hope is contributing towards establishing a social legacy in Brazil before, during and after the 2014 FIFA World Cup Brazil. As one of the world s major sporting events, the World Cup will have an undeniably large impact on society and the environment. In order to organise and implement the World Cup in 2014 in the most sustainable way, FIFA and the Local Organising Committee (LOC) for the 2014 FIFA World Cup Brazil have drawn up a sustainability strategy 4 based on the seven core subjects of the ISO As far as the subject of community involvement and development is concerned, FIFA and the LOC have defined the strategic objective of promoting greater well-being in the Host Cities of the World Cup. In that sense, initiatives that use football as a catalyst for development in the areas of education, health, social inclusion, civil security and efforts to combat discrimination will be supported through the Football for Hope programme. Football for Hope supports the programmes of organisations in Brazil and around the world which address social development through football. This support is provided in the form of funding, equipment, training and exchanges in various fields such as monitoring and evaluation, fundraising, curriculum development, communication, and youth involvement. In order to identify a larger number of organisations which could receive support through Football for Hope in Brazil, FIFA and the LOC used a tender process to select and then hire the Promundo Institute 6 to carry out a study of organisations which use football as a tool for social development. This summary provides an overview of the study that was carried out between November 2012 and February For more information, visit: 5 ISO Social Responsibility is a standard that aims to serve as a guide for organisations that incorporate social and environmental considerations into their decision-making processes. The core subjects of the standard are organisational governance, the environment, community involvement and development, fair operating practices, consumer issues, labour practices and human rights. For more information, visit: iso26000.htm 6 The Instituto Promundo is an organisation that specialises in research and methodologies related to social development work. 5

As part of its strategy, the Football for Hope programme was launched, which since its inception has used football to benefit more than 250 development programmes in over 60 countries.

6 THE STUDY Scope The survey was carried out at national level and was mainly centred on the 12 cities and states that will host the 2014 FIFA World Cup Brazil, which are: Belo Horizonte, Minas Gerais Cuiabá, Mato Grosso Fortaleza, Ceará Natal, Rio Grande do Norte Recife, Pernambuco Salvador, Bahia Brasília, Distrito Federal Curitiba, Paraná Manaus, Amazonas Porto Alegre, Rio Grande do Sul Rio de Janeiro, Rio de Janeiro São Paulo, São Paulo Methodology The methodology used for this study consisted in the first place of mapping organisations that might fit the Football for Hope criteria, namely ones which: are legally registered entities with non-governmental status (NGOs, not-for-profit organisations, etc.) are politically and religiously independent and not-for-profit are non-discriminatory in every way (social, ethnic, racial, religious, gender or talentbased, etc.) have on-going, regular and well-established programmes that use football to address social issues and target children and young people have experience in working with their community or in similar communities in the same country are financially sustainable and have a long-term approach During this first stage of the research, 130 organisations were identified. After the mapping process, the researchers contacted the organisations identified by telephone and sent out questionnaires to obtain organisational, financial and programming data. The responses received formed the basis of the study. Questionnaires were sent to all 130 organisations (including the five Brazilian ones which are currently supported by Football for Hope) and 70 of these were returned and analysed, corresponding to a 54% return rate. 6

Janeiro, Rio de Janeiro São Paulo, São Paulo Methodology The methodology used for this study consisted in the first place of mapping organisations that might fit the Football for Hope criteria,

7 2014 FIFA World Cup Executive summary Results Figure 1 below shows that most of the organisations which submitted a completed questionnaire are located in the states of São Paulo (21) and Rio de Janeiro (11). In all, 70 organisations returned the questionnaire. Roraima Amapá Amazonas Pará Maranhão Ceará Rio Grande do Norte Acre Piauí Paraíba Pernambuco Rondônia Mato Grosso Tocantins Bahia Alagoas Sergipe Distrito Federal States Nº Percentage Bahia 3 4.3% Goiás Minas Gerais Ceará 6 8.6% Distrito Federal 2 2.9% Mato Grosso do Sul Espirito Santos Maranhão 1 1.4% São Paulo Minas Gerais 4 5.7% Rio de Janeiro Mato Grosso 3 4.3% Pernambuco 4 5.7% Paraná 2 2.9% Rio de Janeiro % Rio Grande do Norte 5 7.1% Rio Grande do Sul 6 8.6% Paraná Rio Grande do Sul Santa Catarina São Paulo % Amazonas 2 2.8% Figure 1: Number of questionnaires returned per state According to the analysis of the responses received via the questionnaire, 37 of the 70 organisations are currently implementing programmes that fulfil all of the Football for Hope criteria. 7

Roraima Amapá Amazonas Pará Maranhão Ceará Rio Grande do Norte Acre Piauí Paraíba Pernambuco Rondônia Mato Grosso Tocantins Bahia Alagoas Sergipe Distrito Federal States Nº Percentage Bahia 3 4.

8 The following is a list of these organisations in alphabetical order 4 : Organisations that meet the Football for Hope criteria Organisation Aldeia do Futuro ACM do Rio Grande do Sul Associação dos Moradores dos Bairros de Frutilândia I, II e Fulô do Mato Associação para o Desenvolvimento de Iniciativas de Cidadanias do RN (ADIC) Associação Pestalozzi de Barbalha Associação Pró-Esporte e Cultura Casa Acolhedora Mãe e Senhora de Todos os Povos Centro de Integração e Desenvolvimento Sustentável (CIEDS) Centro Social Mali Martin Formação - Centro de Apoio à Educação Básica Fundação Cafu Fundação Esportiva Educacional PRÓ Criança e Adolescente (EPROCAD) Fundação Gol de Letra Fundação Tide Setubal Grupo Ruas e Praças Instituição do Homem Novo (IHN) Instituto Bola Pra Frente Instituto Companheiro das Américas Instituto CUCA Instituto de Ações, Projetos e Pesquisas Sociais (INAPPES) Instituto de Desenvolvimento, Educação, Cultura da Amazônia (IDESCA) Instituto DECO20 Instituto Esporte e Educação Instituto Fazer Acontecer Instituto Lenon Joel pela Paz Insituto Nosso Lar (INLAR) Karanba Núcleo de Desenvolvimento Social Núcleo Educacional de Santa Casa de Diadema Projeto Casulo Projeto Gol de Placa Sociedade de Assistência à Criança Urece Esporte e Cultura para Cegos City and state São Paulo - SP Porto Alegre - RS Assú - RN Natal - RN Barbalha - CE Ribeirão Preto - SP Londrina - PR Rio de Janeiro - RJ Itamarandiba - MG São Luís - MA São Paulo - SP Santana de Parnaíba - SP São Paulo - SP São Paulo - SP Recife - PE Rio de Janeiro - RJ Rio de Janeiro - RJ Rio de Janeiro - RJ Fortaleza - CE Brasília - DF Manaus - AM Indaiatuba- SP São Paulo - SP Salvador - BA São Leopoldo - RS Governador Valadares- MG Rio de Janeiro - RJ Natal - RN Diadema - SP São Paulo - SP Nova Friburgo - RJ Milagres - CE Rio de Janeiro - RJ 4 This list only includes organisations which have given permission for their names to be disclosed. 8

Cultura Casa Acolhedora Mãe e Senhora de Todos os Povos Centro de Integração e Desenvolvimento Sustentável (CIEDS) Centro Social Mali Martin Formação - Centro de Apoio à Educação Básica Fundação Cafu

9 2014 FIFA World Cup Executive summary NEXT STEPS The study presented here was essential for identifying more Brazilian organisations which could be invited to participate in the Football for Hope Call for Proposals Through this annual process, FIFA offers support to programmes worldwide. Football for Hope Programme Support is a key activity of FIFA s corporate social responsibility strategy. As part of the 2014 FIFA World Cup Sustainability Strategy and FIFA s commitment to maximising the social legacy of the event in the host country, FIFA is offering organisations in Brazil the opportunity to participate in a special three-year support programme, from 2014 to During this period, Brazilian organisations may apply for up to USD 50,000 in funding per year compared to USD 30,000 for organisations in other countries. Largely due to this study, from 2014 onwards FIFA will invest in more programmes in Brazil than in any other country in the world. It is worth noting that, after this period, organisations which still meet the eligibility criteria may continue to apply for opportunities offered by the Football for Hope programme. 9

Football for Hope Programme Support is a key activity of FIFA s corporate social responsibility strategy.

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11 2014 FIFA World Cup Resumo Executivo

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