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1 Index A Small World/ASW, 67 3 abroad, 149, 169 admiration, 1 Adriana Barra, 33 advertisement/advertise, 63 1, 64, 65, 73, 75, 77, 79, 114, 117, 142 Alexander Wang, 79 Alexandre de Paris, 24 Alexandre Herchcovitch, 33, 76, 82, 160 Amazon, 35, 109 Ambev, 30 Angel, Hildegard, 119 Angola, 16 Angra dos Reis, 109 Aquascutum, 33 Argentina, 21, 23, 30 Asia, 16, 35, 42 aspiration, 108 Aston Martin, 38 Atala, Alex, 31, 144 Athens, 141 atmosphere diretor, 109 Audi, 36 aviation, 30 3 Azimut-Benetti, 113, 162 Baccarat, 10 Bahia, 36, 42 Balenciaga, 24, 81, 91 Balmain, 25, 79 Balneário Camboriú, 39 Barcelona, beauty, 3 Beijing, 114 Belo Horizonte, 5, 98, 139, 150 Bentley, 38 bilionaire, 21, 87 Bloomingdale s, 41 BMW, 22, 37, 38, 149 2, 163 BNDES, 26 Bottega Veneta, 24, 81, 92 brand identity, 147 Brasilia, 5, 24, 42, 47, 48, 73, 94 5, 95, 135, 168 Breezes, 113 Bric/Brics, 12, 13, 17 6, 19, 20 3 Buenos Aires, 21, 55 Bulgari, 33 Burberry, 25, 28, 33, 73, 82, 96, 117, 137, 160 Buzios, 109, Cabo Frio, Cachaça, 147 Calatrava, Santiago, 111 Canada, 133 Canali, 24 Carlos Miele, 28, 33, 42, 81, 129, 160 Carolina Herrera, 28, 82, 160 Cartier, 25, 33, 69, 80, 82, 103, 159, 169 Catherine Malandrino, 79, 160 celebrity, 65, 123 Central Bank, 129, 141 Central Park, 87, 88, 90, 91 champagne, 50 Chandon, 39, 69 5 Chanel, 15, 24, 29, 33, 35 3, 80, 81, 89, 94, 114, 117, 160, 169 Chez Airys, 115 Chile, 21, 30 China, 8, 9, 12 2, 13 2, 16 3, 17, 18 5, 19, 20 3, 31, 35, 104, 130, 171, 172 Christian Louboutin, 81, 82, 160 Christina Oiticica, 5 Cidade Jardim Mall, 24, 25, 28, 52, 54, 57, 73, 80, 114, 162 Club Med, 113 Columbia, 21, 23,

2 178 Index Comme des Garçons, 109 confiscation, 2 consumption, 1, 11, 13, 26, 27, 107, 128, 144, 146, 171 contemporary luxury, 2 2, 3 3, 5, 106 4, 107, 109, 142 Convento do Carmo, 32, 158 Copacabana Palace/Copa, 32 4, 158, 170 Coquelux, 68 cosmopolitan, 60, 143 Credit Suisse, 42, 49 Cris Barros, 33, 76, 82, 129, 160 Curitiba, 5, 25, 33, 84, 96 7, 97 2, 111, 114, 135, 137 3, 149, 151, 168 customized, 117 Daslu, 25, 28, 29, 33, 42, 66, 76, 80, 81, 94, 115, 116 3, 117 7, 118 8, 160 democratization, 14 demographic-bonus, 26 desire, 1, 2, 52, 101, 108, 109, 150, 166, 171 Diageo, 39 Diane Von Furstenberg, 83, 160 Diesel, 42 Dior, 33, 80, 89, 117, 160 Dolce & Gabbana/D&G, 24, 33, 81, 117, 160 Dom João VI, 9 Dom Perignon, 50 DOM, 31 Domenico de Masi, 3 Dona Santa, 33, 76 4, 77, 78, 161 Dubai, 114 Dunhil, 33 e-commerce, 18, 68 Eike Batista, 94 El Corte Inglés, 41 elite Consumer, 100 Elizabeth Diller, 111 Embraer, 116, 119, 120 5, emerging countries, Emiliano, 32 2 emotion, 171 England, 9 environment, 142, 146 Ermenegildo Zegna, 33, 42, 56, 57, 74, 75, 77, 80, 81 2, 82 3, 101, 161, 169 Estée Lauder, 35 Europe, 5 2, 8, 10, 14, 15, 27, 35, 39, 42, 166, 168, 169, 170 experience, 3 Facebook, 50, Fasano, 31, 32 3, 80, 116, 125 3, 126, 127, 129, 149 Fasano, Andrea, 8 fashion brands, 4 Fashion Mall, 28, 54, 81, 94 feelings, 1 Fendi, 24, 117 Fernando de Noronha, 109 Ferrari, 37, 38 Ferreti, 34, 113, 135, 162 Fifth Avenue, 90 Financial Times, 93 Forbes, 87 Fortaleza, 39 Four Points, 112 Four Seasons Hotel, 88, 135, 136 France, 13, 15, 17, 69, 113, 164, 168 Galeries Lafayette, 41 gastronomy, 13, 30, 144 Gates, Bill, 2 Germany, 13, 14, 15, 17, 34, 38, 73, 128, 133 Giorgio Armani/Armani, 29, 33, 42, 74, 75, 77, 80 2, 89, 94, 117, 136, 161 Givenchy, 79 Glamurama, 66 globalization, 3, 106 Gloria Coelho, 33, 76 Gloria Palace Hotel, 32 Gorbachev, Mikhail 65 Goyard, 24, 117

3 Index 179 Gramercy, 88 4 Greece, 140 Gucci, 24, 33, 81, 82, 117 Guggenheim Museun, 75, 88 H.Stern, 33 2, 80, 81, 82 2, 83, 94, 116, 122 4, 129, 137 Hamilton, Lewis, 69 Hermes, 15, 29, 33, 52 3, 56, 71, 80, 89 Higienopolis Pátio Mall, 28 Hong Kong, 13 3, 18 2 Hugo Boss, 33, 42, 69, 73, 75, 81 2, 83, 137, 161 Iguatemi, 42, 56, 73, 75 4, 81, 82 2, 95, 137, 162 import taxes, 168 income per capita, India, 1, 12, 13, 17, 18, 19, 20, 35, 67, 104, 133, 171 Indonesia, 18, 133 Israel, 122 Issa London, 25 Italy, 15, 133 Jaguar, 38 2 Japan, 13, 15, 70, 128, 129, 133 JC Penney, 41 Jean Georges, 89 jewellery, 8, 12, 33, 55, 57 jewels, 2 JK Iguatemi, 24, 28, 54, 75, 81, 96, 162 Kapferer, Jean Noel, 65 Kogan, Marcio, 125 Kury, Airys, 115 La Croisette, 143 Lacoste, 42 Ladurée, 24 Laep Investments, 117 Lagardere, Bethy, 5 Lamborghini, 37, 38 Lanvin, 24, 79 Latin America, 14, 20, 21 7, 30 2, 55, 137 Le Meridien, 112 Leblon Fashion Mall, 28, 54, 94 Lexus, 38 Lipovetsky, Gilles, 2, 107 London, 4, 13, 21, 33, 51, 84, 86, 87, 92, 114, 134, 135, 139, 165 L Oreal, 35 Los Angeles, 140 Louis Vuitton, 17, 25, 29, 33 2, 65, 66, 71, 80 2, 94, 96, 102, 114 2, 117, 135, 136, 137, 161, 169 luxury hotels, 170 luxury society, 68 LVMH, 35, 39, 69, 96, 102, 154 MAC, 35 Macau, 18 McLaren, 69 Macy s, 41 Magrella, 33, 161 Malaysia, 18 Manaus, 10, 149 Mandarim Oriental, 32 Marc Jacobs, 29, 79, 80 Marie Claire, 65 Marocco, 16 materialism, 107 Meatpacking District, 88 Melia, Menkes, Suzy, 149 Mercedes-Benz, 37, 38 merchandise, 102 Mexico, 14, 21, 30 Miami, 4, 33, 46 Milan, 13, 134 millionaire, 2 Minas Gerais, 30, 98 Missoni, 82, 161 Moscow, 13 Multiplaza Mall, 21 Mumbai, 114 Mussard, Dimitri, 5

4 180 Index Neto, Jose Auriemo 80 new luxury, 3, New York, 4, 13, 15, 21, 30, 33, 46, 49, 51, 75, 84, 87 7, 89 2, 90 5, 111, 114, 121, 135, 168, 169 Nigeria, 16 NK Store, 33, 78 6, 79 2, 80 3, 161 Nonno Ruggero, 126 Olympic Games, 20, 26, 32, 92 2, 110, 111, 136, 139, opportunities, 166 Osklen, 29, 33, 82, 83, 94, 143 3, 147, 161, 165 outlets, 39 7, 40 5 Palacio de Hierro, 41 Paris, 4, 13, 46, 49, 51, 86, 87, 92, 134, 139, 149, 165, 168, 169 Pátio Batel, 114, 135, 137, 162 Paul Smith, 33 Pedro Lourenço, 76 Pernod Ricard, 39 Peru, 41 Plaza Athénée, 117 Ponta dos Ganchos, 32 Porsche, 37, 38 Portugal, 9 possessing, 107 PPR, 114 Prada, 24, 82, 88, 117 premium, 108 preservation, 144 Range Rover, 37 Recife, 5, 97, 98 recyclable, 142 Reinaldo Lourenço, 33 retail sales, 169 Ribeirão Preto, 151 Ricardo Almeida, 33, 77, 82, 161 Richards, Keith, 65 Rio de Janeiro/Rio, 5, 9, 10 13, 24, 25, 26, 28 4, 30, 31 2, 32, 33, 34, 36, 39, 48, 49, 51, 54, 78, 79, 84 2, 92 3, 93 7, 94 3, 95 2, 98, 103 2, 104, 110, , 122, 136 3, 139 5, 140 2, 147, 168, 170 Riomar, 75, 162 Ritz Carlton, 32 Robb Report, 66 Roberto Cavalli, 80 Rockfeller Center, 111 Rolex, 33, 80, 159 Rolling Stones, 65 royal family, 9 royalty, 1 2 Russia, 12, 13, 17, 19 Safra, 116, Saks, 41 Salvatore Ferragamo, 21 Sampaio, Ana Teresa, 92 Santa Catarina, 36, 39, 47 São Paulo, 5, 10, 21, 24, 26 3, 27, 30 3, 31, 32, 33 2, 36, 39, 42, 48, 51, 54, 72, 74, 78 2, 79, 80, 84 3, 85 6, 86 12, 87 3, 89, 90, 91 7, 92 2, 95 2, 96 2, 98, 103, 104, , , 114 3, 118, 119, 122 3, 135, 136 4, 139 3, 140, 145 2, 151 2, 165, 168, 169 Savoir-Faire, 5 Sawgrass, 42 Schaefer, 114, 126 3, 162 Sephora, 24, 25, 96, 154 Sheraton, 112, 149, 158 Shopping Leblon, 81 slow travel, 109 social class, 1, 2 Sonia Rykiel, 79 sophistication, 10, 101, 107, South Africa, 16 South Korea, 13, 133 Spain, sponsors, 63 Standart Hotel, 88 Starck, Philippe, 32 Starwood group, 112, 114 Stella McCartney, 79

5 Index 181 superfluous, 2 sustainability, 142 3, 143, 146 5, 171 sustainable, 143, 144 2, 146 Tag Heuer, 25 tax burden, 104 Thailand, 18 Tiffany, 33, 73, 80, 81, 82, 90, 122, 143, 159 Tisham Speyer, 111 Tom Ford, 117 Tory Burch, 25 traders, 102 trading up, 107 2, traditional, 2, 3 2, 4 3, 5 Trancoso, 109 trickle down, 107 2, 108 Txai Resort, 32, 144 2, 145 2, 158 Unique Hotel, 32 2 United Kingdon, 15 United States, 17, 70, 164, 165 Valentino, 82, 89, 119 Van Cleef & Arpels, 33, 81, 92, 159, Versace, 33, 82, 161 Veuve Clicquot, 21, 39, 79 Vietnam, 18 Village Mall, 25, 82, 94, 114, 162 Vogue, 65, 66, 75 Volvo, 37, 38, 97 warehouse, 103 wealthy/wealth, 2, 8, 138, 167, 168, 171 well-being, 3, 106, 142, 170 wine, 39 Wish Report, 66 World Bank, 130 World Cup/Cup, 20, 26, 31, 32, 62, 92, 96, 110 3, 135, 136, 137, , 139 2, 141 3, 165, 170 world, 31, 146, 168 worldwide, 24, 30, 85, 141 Yves Saint Laurent, 25, 117