Sociodemographic profile Real delivery Panel IR% Total panelists: ,7% Sex Man 4.231

Transcrição

1 1 / 14 Bank Panel Portugal Features Panel size (ISO): People profiled (ISO): Estimated response rate (ISO): 41% Updated: 15/12/2014 Size (ISO): number of panelists according to ISO Real delivery: maximum sample size of a specific target that we can deliver on a real project. It is the sum of profiled panelists and the estimated number of panelists not yet profiled. IR% Panel: panel Netquest's incidence rate for the particular target. It is not obtained from a representative population sample. It is the result of a progressive and random panel data collection. It shows the difficulty of the target: Sociodemographic profile Real delivery Panel IR% Sex Man Woman Age >= Social class AB C C2 846 D 219 Nielsen areas Area I - Grande Lisboa Area II - Grande Porto Area III Norte - Litoral Norte Area III Sud - Litoral Centro Area IV - Interior Norte 756 Area V - Algarve Sul 971

2 District Aveiro 489 Beja 101 Braga 425 Bragança 39 Castelo Branco 182 Coimbra 337 Évora 113 Faro 348 Guarda 84 Leiria 401 Lisboa Portalegre 87 Porto Santarém 371 Setúbal 743 Viana do Castelo 118 Vila Real 101 Viseu 249 #N/A 73 #N/A 113 Checking account or demand deposit Saving account or book Term deposit Mortgage loan Car loan 906 Personal and consumer loans Another type of loan 590 CREDIT card from a financial institution DEBIT card from a financial institution / 14

3 3 / 14 Hired financial products and level of savings Real delivery Panel IR% Currently hired financial products Own establishments cards Checkbook Market investments / Shares 780 Pension plan / retirement Mutual funds 764 Bills / Bonds / Debentures 649 Other 79 I have no financial product 0 Decline to answer 0 Less than euros Between and euros 892 Between and euros 533 Between and euros 420 Between and euros 261 Between and euros 215 Between and euros 157 Household savings Between and euros 58 Between and euros 81 Between and euros 110 Between and euros 84 More than euros 131 I do not remember 619 Decline to answer ActivoBank 252 Banco BEST 194 Banco BIC 106 Banco do Brasil 8 Banco EFISA 4 Banco Finantia 2 Banco Invest 10 Banco Itaú 10 Banco Popular 182

4 4 / 14 Banks where you have checking account Banks where you have saving account Banks where you have saving account Hired financial institutions Real delivery Panel IR% Banco Santander BANIF 327 Barclays Bank 256 BBVA 137 BCP - Millennium BCP BES BIG 109 BNP Paribas 8 BPI BPN, Banco Português de Negócios 35 Caixa Central - Caixa Central de Crédito Agrícola Mútuo 447 Caixa Galicia 26 Caixa Geral de Depósitos Deutsche Bank (Portugal) 70 Finibanco 10 Montepio Geral Other 147 I do not remember 19 Decline to answer 332 Cofidis 1 Cetelem 5 Unibanco 2 #N/A 3 ActivoBank 10 Banco BEST 2 Banco BIC 8 Banco do Brasil 2 Banco EFISA 2 Banco Invest 3 Banco Itaú 2 Banco Popular 15 Banco Santander 54 BANIF 22 Barclays Bank 6 BBVA 9 BCP - Millennium BCP 72 BES 70 BIG 5 BNP Paribas 3 BPI 51 BPN, Banco Português de Negócios 2 Caixa Central - Caixa Central de Crédito Agrícola Mútuo 101 Caixa Galicia 2 Caixa Geral de Depósitos Deutsche Bank (Portugal) 2 Finibanco 1 Montepio Geral 184 Other 19 I do not remember 25 Decline to answer 93 ActivoBank 91 Banco BEST 67

5 Banks where you have saving account 5 / 14 Banks where you have term deposit Banks where you have mortgage Banco BIC 43 Banco do Brasil 1 Banco EFISA 2 Banco Finantia 5 Banco Invest 24 Banco Itaú 3 Banco Popular 85 Banco Santander 481 BANIF 137 Barclays Bank 65 BBVA 50 BCP - Millennium BCP 537 BES 527 BIG 82 BNP Paribas 4 BPI 363 BPN, Banco Português de Negócios 9 Caixa Central - Caixa Central de Crédito Agrícola Mútuo 149 Caixa Galicia 3 Caixa Geral de Depósitos Deutsche Bank (Portugal) 23 Finibanco 4 Montepio Geral 453 Other 47 I do not remember 25 Decline to answer 230 ActivoBank 4 Banco BEST 3 Banco BIC 14 Banco do Brasil 1 Banco EFISA 3 Banco Finantia 3 Banco Invest 2 Banco Itaú 1 Banco Popular 45 Banco Santander 400 BANIF 64 Barclays Bank 86 BBVA 61 BCP - Millennium BCP 440 BES 240 BIG 3 BNP Paribas 3 BPI 328 BPN, Banco Português de Negócios 4 Caixa Central - Caixa Central de Crédito Agrícola Mútuo 64 Caixa Galicia 20 Caixa Geral de Depósitos 678 Deutsche Bank (Portugal) 30 Finibanco 1 Montepio Geral 224 Other 40 I do not remember 10 Decline to answer 111 ActivoBank 9

6 6 / 14 Banks where you have a car loan Banks where you have personal loan Banco BEST 0 Banco BIC 10 Banco do Brasil 0 Banco EFISA 1 Banco Invest 2 Banco Itaú 1 Banco Popular 10 Banco Santander 110 BANIF 46 Barclays Bank 19 BBVA 40 BCP - Millennium BCP 75 BES 50 BIG 1 BNP Paribas 18 BPI 69 BPN, Banco Português de Negócios 9 Caixa Central - Caixa Central de Crédito Agrícola Mútuo 20 Caixa Galicia 0 Caixa Geral de Depósitos 76 Deutsche Bank (Portugal) 11 Finibanco 13 Montepio Geral 55 Other 114 I do not remember 47 Decline to answer 82 #N/A 7 ActivoBank 14 Banco BEST 9 Banco BIC 1 Banco do Brasil 0 Banco EFISA 0 Banco Finantia 1 Banco Invest 0 Banco Itaú 1 Banco Popular 14 Banco Santander 194 BANIF 27 Barclays Bank 125 BBVA 11 BCP - Millennium BCP 160 BES 82 BIG 3 BNP Paribas 35 BPI 98 BPN, Banco Português de Negócios 0 Caixa Central - Caixa Central de Crédito Agrícola Mútuo 28 Caixa Galicia 4 Caixa Geral de Depósitos 146 Deutsche Bank (Portugal) 2 Finibanco 2 Montepio Geral 55 Other 97 I do not remember 28 Decline to answer 92 Cofidis 12 Cetelem 15 #N/A 3 Unibanco 2 #N/A 2

7 7 / 14 Banks where you have other loans Banks where you have credit card Banks where you have credit card ActivoBank 3 Banco BEST 3 Banco BIC 2 Banco do Brasil 1 Banco EFISA 3 Banco Invest 0 Banco Itaú 1 Banco Popular 3 Banco Santander 70 BANIF 21 Barclays Bank 27 BBVA 2 BCP - Millennium BCP 74 BES 64 BIG 0 BNP Paribas 11 BPI 31 BPN, Banco Português de Negócios 2 Caixa Central - Caixa Central de Crédito Agrícola Mútuo 16 Caixa Galicia 0 Caixa Geral de Depósitos 97 Deutsche Bank (Portugal) 0 Finibanco 0 Montepio Geral 36 Other 35 I do not remember 22 Decline to answer 69 ActivoBank 72 Banco BEST 77 Banco BIC 18 Banco do Brasil 0 Banco EFISA 0 Banco Invest 0 Banco Itaú 2 Banco Popular 50 Banco Santander 382 BANIF 88 Barclays Bank 631 BBVA 67 BCP - Millennium BCP 541 BES 336 BIG 2 BNP Paribas 19 BPI 412 BPN, Banco Português de Negócios 4 Caixa Central - Caixa Central de Crédito Agrícola Mútuo 69 Caixa Galicia 0 Caixa Geral de Depósitos 732 Deutsche Bank (Portugal) 7 Finibanco 2 Montepio Geral 246 Other 208 I do not remember 42 Decline to answer 162 Cetelem 9 Unibanco 12

8 Banks where you have credit card 8 / 14 Banks where you have debit card Banks where you have investments #N/A 16 ActivoBank 109 Banco BEST 59 Banco BIC 40 Banco do Brasil 0 Banco EFISA 0 Banco Invest 0 Banco Itaú 1 Banco Popular 75 Banco Santander 490 BANIF 106 Barclays Bank 123 BBVA 76 BCP - Millennium BCP 668 BES 488 BIG 14 BNP Paribas 2 BPI 425 BPN, Banco Português de Negócios 13 Caixa Central - Caixa Central de Crédito Agrícola Mútuo 152 Caixa Galicia 9 Caixa Geral de Depósitos Deutsche Bank (Portugal) 31 Finibanco 1 Montepio Geral 380 Other 56 I do not remember 19 Decline to answer 116 Cetelem 1 ActivoBank 33 Banco BEST 37 Banco BIC 3 Banco do Brasil 0 Banco EFISA 0 Banco Invest 0 Banco Itaú 0 Banco Popular 10 Banco Santander 70 BANIF 8 Barclays Bank 19 BBVA 6 BCP - Millennium BCP 171 BES 47 BIG 27 BNP Paribas 2 BPI 79 BPN, Banco Português de Negócios 1 Caixa Central - Caixa Central de Crédito Agrícola Mútuo 12 Caixa Galicia 0 Caixa Geral de Depósitos 162 Deutsche Bank (Portugal) 6 Finibanco 0 Montepio Geral 26 Other 24 I do not remember 9 Decline to answer 76

9 ActivoBank 4 Banco BEST 12 Banco BIC 0 Banco do Brasil 0 Banco EFISA 0 Banco Invest 2 Banco Itaú 0 Banco Popular 22 Banco Santander 193 BANIF 21 Barclays Bank 15 BBVA 29 BCP - Millennium BCP 177 BES / 14

10 10 / 14 Main financial institution Real delivery Panel IR% Banks where you have pension plan BIG 3 BNP Paribas 1 BPI 281 BPN, Banco Português de Negócios 1 Caixa Central - Caixa Central de Crédito Agrícola Mútuo 16 Caixa Galicia 1 Caixa Geral de Depósitos 235 Deutsche Bank (Portugal) 1 Finibanco 1 Montepio Geral 105 Other 83 I do not remember 35 Decline to answer 88 ActivoBank 15 Banco BEST 59 Banco BIC 4 Banco do Brasil 1 Banco EFISA 0 Banco Invest 0 Banco Itaú 0 Banco Popular 10 Banco Santander 103 Banks where you have investment funds BANIF 10 Barclays Bank 21 BBVA 21 BCP - Millennium BCP 83 BES 94 BIG 21

11 11 / 14 Interaction with the financial institution and credit cards Real delivery Panel IR% Banks where you have investment funds BNP Paribas 4 BPI 105 BPN, Banco Português de Negócios 2 Caixa Central - Caixa Central de Crédito Agrícola Mútuo 14 Caixa Galicia 1 Caixa Geral de Depósitos 125 Deutsche Bank (Portugal) 10 Banks where you have investment funds Finibanco 0 Montepio Geral 49 Other 12 I do not remember 13 Decline to answer 69 Banks where you have investment funds ActivoBank 92 Banco BEST 52 Banco BIC 50 Main financial institution Banco do Brasil 0 Banco EFISA 0 Banco Invest 0 Banco Itaú 2 Banco Popular 103 Banco Santander 921 BANIF 169 Barclays Bank 138 BBVA 92 Main financial institution BCP - Millennium BCP BES 838 BIG 7

12 12 / 14 Private banking Real delivery Panel IR% Main financial institution BPI 788 BPN, Banco Português de Negócios 259 Main financial institution Caixa Geral de Depósitos Deutsche Bank (Portugal) 14 Finibanco 0 Montepio Geral 686 Other 69 I do not remember 81 Decline to answer 431 Less than 1 year 187 Between 1 and 2 years 399 Between 3 and 5 years More than 5 years I do not remember 162 Decline to answer 40 In the bank branch through its staff In the bank branch through its ATM Through the phone of the bank branches 348 Through Internet Mobile phone 830 I do not remember 38 Decline to answer 233 Consult information about my accounts Make money transfers via Internet Purchase / hire investment products Banking via Internet Other bank operations 682 I do not remember 18 Decline to answer 64

13 13 / 14 Frequency of banking via Internet Type of credit card hired Products and banks in the past Real delivery Panel IR% Many times a week Once a week Once every 15 days 742 Once a month 556 Less frequently 301 I do not remember 116 Decline to answer 80 Visa Mastercard 903 American Express 270 Diners Club 0 JCB 0 Unibanco 262 Discover 0 Other 73 I do not remember 83 I didn't have any other hired product 113 #N/A 125 Gold 756 Platinum 205 Silver 461 None of them 0 Yes 412 No I do not remember 909 Decline to answer 378 ActivoBank 19 Banco BEST 26 Banco BIC 4 Banco do Brasil 0 Banco EFISA 1 Banco Invest 1 Banco Itaú 0 Banco Popular 11 Banco Santander 64 BANIF 9 Barclays Bank 17 BBVA 5 BCP - Millennium BCP 57 BES 47 BIG 8 BNP Paribas 0 BPI 37 BPN, Banco Português de Negócios 2 Caixa Central - Caixa Central de Crédito Agrícola Mútuo 9 Banks receive services from private banking Products and banks in the future Real delivery Panel IR% Caixa Galicia 1 Caixa Geral de Depósitos 48 Deutsche Bank (Portugal) 4 Finibanco 0 Montepio Geral 32 Other 0 I do not remember 9

14 14 / 14 Financial institution hired in the past Decline to answer 22 Yes 312 No 65 I don't know 28 I have no intention of hiring any other product 757 Saving account or book 909 Term deposit Mortgage loan 635 Car loan Personal and consumer loans 836 Another type of loan 289 CREDIT card from a financial institution 806 DEBIT card from a financial institution 197 Own establishments cards 326 Checkbook Market investments / Shares 571 Pension plan / retirement 368 Mutual funds 387 Bills / Bonds / Debentures 328 Other 27 I have no financial product Decline to answer 459 ActivoBank 48 Banco BEST 60 Banco BIC 43 Banco do Brasil 1 Banco EFISA 1 Banco Finantia 1 Banco Invest 4 Banco Itaú 3 Banco Popular 84 Banco Santander 644 BANIF 172 Barclays Bank 174 Other available financial information Household income Panelist's monthly salary Information about insurances hired Netquest is certified with ISO26362 standard The way how a panel recruits, interviews and rewards panelists is key to the reliability of the data you get. In Netquest we care about every detail, thinking of you. That s the reason why we are the only panel in Spain, Portugal and Latin America with the ISO26362 certificate, the specific standard for online Access Panels