COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL The Amazing Spider-Man 2. Rio, 07/02/2014

Transcrição

1 COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL The Amazing Spider-Man 2 Rio, 07/02/204

2 MEDIA FLOW CHART Film: The amazing Spider man 2 MEDIA WEEK (Pre Launch) LAUNCH National From April 27th until May 03rd spots 60" / 30" / 5" Proportion (30" - 32% / 5" - 68%) TELEVISION R$ 3,79,30 National From April 9th until May 03rd spots 30" / 60" PAY TV R$ 4,878 Rio de Janeiro, Curitiba, Porto Alegre, Brasília and São Paulo From April 07th until May 05th OOH R$ 482,075 Rio de Janeiro and São Paulo From April 07th until May 06th METRO R$ 64,344 Rio de Janeiro and São Paulo April 30th JOURNAL R$ 34,695 Top 0 Territory Italy Mexico Korea Brazil Spain France Germany Australia UK Japan Release Date May 0st st WEEK (Sustaining) 2nd WEEK (Sustaining) 3nd WEEK (Sustaining)

3 COLUMBIA TRISTAR FILMS OF BRAZIL Film: The Amazing Spider-Man 2 MIDIA ITEM BUDGET R$ () R$ TOTAL COLUMBIA SHARE% R$ OPEN TV GLOBO SBT Launch Launch 4,52,363 94,962 GLOBO (EXTRA BUDGET - 50K - NOVELA II - 30" RJ) Launch 46,840 TOTAL TV 4,347,324 3,62,275 70,026 3,79,30 82% PAY TV SPORTV REDE TELECINE Launch Launch TOTAL PAY TV 80,606 82,080 62,686 70,296 7,582 4,878 3% OOH CLEAR CHANNEL - RJ/CUR/POA ÓTIMA - SP CEMUSA - DF HEZÁGONO - SUPER BANNER Launch Launch Launch Launch TOTAL OOH 69,838 22,60 6,978 08, ,775 48,5 85,025 54,05 94, ,075 0% METRO METRO SP Launch TOTAL METRO 73,780 73,780 64,344 64,344 % JOURNAL PUBLIMETRO RJ PUBLIMETRO SP Launch Launch 68,58 86,29 59,44 75,254 TOTAL OOH 54,449 34,695 3% GRAND TOTAL 5,29,04 4,64,293 00% TOTAL WITH TAX 4,64,293 BUDGET (2): SPECIAL PRICE TO COLUMBIA - 7% JOURNAL (PRODUCTION COST) -4,293-6, ,60

4 COLUMBIA TRISTAR FILMS OF BRAZIL Film: The Amazing Spider-Man 2 Spots: 30" and 5" Target: AS ABC 8-49 Target: AS ABC 2-7 MARKETS MARKETS BUDGET R$ () COLUMBIA BELO HORIZONTE BRASILIA CAMPINAS CURITIBA FORTALEZA NATIONAL PORTO ALEGRE RECIFE RIO DE JANEIRO SALVADOR SAO PAULO TOTAL LAUNCH 23,059,630 8,323 7,862 0,380 3,898,295 2,40 2,850 03,898 5,348 24,538 4,347,324 20,0 0,43 5,980 5,578 9,053 3,399,703 8,436,207 90,609 3,385 87,099 3,79,30 TOTAL GLOBO TOTAL SBT 4,52,363 94,962 3,62,275 70,026 4,347,324 3,79,30 GRAND TOTAL % 0.5% 0.3% 0.4% 0.4% 0.2% 89.7% 0.5% 0.3% 2.4% 0.4% 4.9% 00% 95.5% 4.5%

5 COLUMBIA TRISTAR FILMS OF BRAZIL Film: The Amazing Spider-Man 2

6 Nº Plano: Praça: Target Pri.: Target Sec.: NACIONAL AMBOS ABC 8-49 AMBOS ABC 2-7 NETWORK GLO GLO GLO GLO GLO GLO GLO GLO GLO GLO GLO GLO GLO GLO GLO GLO GLO GLO GLO GLO GLO SBT SBT SBT SBT PREÇO TOTAL PROGRAM ALTAS HORAS BOM DIA BRASIL BOM DIA BRASIL CALDEIRAO DO HUCK GLOBO ESPORTE GLOBO ESPORTE JORNAL DA GLOBO MALHACAO MALHACAO NOVELA II NOVELA III PRACA TV EDICAO PRACA TV EDICAO PRACA TV 2 EDICAO SESSAO DA TARDE SHOW DE QUINTA FEIRA SHOW DE TERCA FEIRA TELA QUENTE TEMPERATURA MAXIMA TURMA DA MONICA ZORRA TOTAL BOM DIA & CIA BOM DIA & CIA SABADO ANIMADO SERIE NOITE Legenda A - 30" (May st in theaters) B - 5" (May st in theaters) D - 5" (In theaters) INITIAL TIME END TIME SPOT TYPE 00:0 07:30 07:30 6:5 2:50 2:50 00:25 8:00 8:00 9:40 2:0 2:00 2:00 9:20 6:05 23:5 23:40 22:45 2:30 08:0 23:0 09:00 09:00 07:00 8:30 0:55 08:30 08:30 8:30 3:20 3:20 00:55 8:30 8:30 20:30 22:30 2:50 2:50 9:40 7:55 00:00 00:25 00:45 4:30 08:30 00:0 2:45 2:45 2:45 9:20 D A B D A D B B B B B A D D D D B A A D D A B B B 27 D APRIL S T A A B B A B A A A A 4 5

7 APRIL 30 Q B 0 Q D MAY S S D D D D D D B D B B D D D B D D D D D B D D 8 D 6 D B 6 7 INS FULL COST UNIT. 28, , , , , , , , , , , , , ,0.00 3, , , , , , , , , , , TOTAL 28, , , , , , , , , , , , , , , , , , , , , , , , , ,394, % NEG NEGOTIATED COST UNIT. 26, , , , , , , , , , , , , , , , , , , , , , ,234.59, ,07.83 GLOBO SBT TOTAL 26, , , , , , , , , , , , , , , , , , , , , , ,703.77, , ,898, ,703, , ,898,295.08

8 DOM. RATING GRP AUDIENCE TRP (Pri) RATING TRP TRP (Sec) RATING TRP

9

10

11 COLUMBIA TRISTAR FILMS OF BRAZIL Film: The Amazing Spider-Man 2 Target : AS ABC 8-49 anos c/ pay tv Target2: AS ABC -7 anos c/ pay tv PAY TV SPORTV TROCA DE PASSE NOT P TROCA DE PASSE NOT P SPORTV NEWS NOT P BEM AMIGOS NOT P BEM AMIGOS NOT P Total TNT REDE TELECINE PREMIUM PIPOCA ACTION CULT FUN TOUCH SESSAO SUPER ESTREIA SESSAO SUPER ESTREIA SESSAO DAS 20H Total Rede Telecine TOTAL PAY TV

12

13 Time Day Format Full Cost 2:00 2:00 23:30 2:00 2:00 DOM DOM QUA SEG SEG 60" 30" 30" 60" 30" 37,52 8,576 7,550 8,576 8,576 22:00 22:00 20:00 SAB SAB SEG A DOM 60" 30" 30" 54,864 27,432 9,720

14

15 Indivíduos c/ paytv TRP TRP TOTAL TOTAL 2 % Neg Unit Ins 45% 45% 45% 45% 45% 20,434 0,27 9,653 0,27 0, % 50% 60% 27,432 3,76 3,888

16

17 APRIL S S M T W T F S M T S W

18

19 MAY 2 3 T F 0 TOTAL COLUMBIA R$ S 20,434 20,434 9,305 0,27 0,27 7,820 7,820 6,836 8,90 8,90 80,606 70,296 27,432 27,432 27,26 23,923 23,923 23,735 0 BUDGET R$ 0 82,080 7, , ,878.29

20

21 COLUMBIA TRISTAR FILMS OF BRAZIL Film: The Amazing Spider-Man 2 OOH OOH - Clear Channel Rio de Janeiro Curitiba Porto Alegre Super Banner - Hezágono Total OOH - Cemusa Brasília

22 OOH - Cemusa Brasília Total OOH - Ótima São Paulo Total TOTAL OOH RIO DE JANEIRO

23

24 FORMAT OOH (Rio de Janeiro) - 90 simple units tóten, clock and bus stop Special Project - Spider-Man Exclusive Places 0 units OOH (Curitiba) - 00 simple units tóten, clock and bus stop OOH (Porto Alegre) - 75 simple units tóten, clock and bus stop Super Banner (Ipanema) R Prudente de Moraes, 65 (General Osório) OOH (Brasilia) - 85 simple units

25 bus stop OOH (São Paulo) - 00 simple units bus stop Special Project - Av. Paulista

26

27 Period Full Cost week 34,50 Desc Negotiaded cost 50% 67,075 week 26,000 week 80,400 50% 40,200 week 73,25 50% 36,563 month 36,000 20% 08,800

28 week 54,944 60% 6,978 week 2,063 20%,650 20% day 2,68 30,000 2,45 30,000

29

30 Ap Ins 6 S 7 M T W T F S S M T W

31

32

33 April T F S S M T W T F S S M T WEE WEEK 5 WE W

34 WE WE (8 s (2

35

36 30 W T 2 F May 3 4 S S 5 M WEEK (90 units) 6 Total Negotiaded T 67,075 WEEK 5 bus stop (0 units) 26,000 WEEK (00 units) 40,200 WEEK (75 units) 36,563 08, ,638 R$

37 WEEK (85 units) 6,978 6,978 WEEK (00 units) 65,000 (8 sequential units) (2 digital screen) 7,60 30,000 22,60 552,775.30

38

39 TOTAL COLUMBIA R$ 58,496 22,675 35,058 3,886 94, ,000

40 54,05 54,05 43,897 4,965 26,63 85, ,075.34

41

42 COLUMBIA TRISTAR FILMS OF BRAZIL Film: The Amazing Spider-Man 2 METRÔ / TREM SÃO PAULO METRO Total SÃO PAULO TOTAL METRO SÃO PAULO - Consolação

43

44 F BRAZIL FORMAT Green Line Consolação Station Painel Corredor - CPA 0 (35,00 m x 2,00m) Painel Corredor - CPA 02 (35,00 m x 2,00m) Special Project Corredor + Teto

45

46 PERIOD FULL COST DISCOUNT mensal 43,400 5% mensal 43,400 5%

47

48 NET COST INS 36,890 36,890 to be defined S 7 M 8 T W T F S

49

50 April S M T W T F S S M T W T

51

52 May F S S M T W T 2 F 3 S 4 S 5 M 6 T

53

54 BUDGET R$ TOTAL COLUMBIA R$ 36,890 32,72 36,890 32,72 SHARE % 0 73,780 73, ,344 64, % 00%

55

56 COLUMBIA TRISTAR FILMS OF BRAZIL Film: The Amazing Spider-Man 2 JOURNAL SÃO PAULO DESTAK Total São Paulo RIO DE JANEIRO DESTAK

57 Total Rio de Janeiro TOTAL JOURNAL

58 FORMAT sobrecapa total - 4 páginas página manuseio para embalagem de tela sobrecapa total - 4 páginas página manuseio para embalagem de tela

59

60 PAPER Papel Couché Papel Jornal (custo produção) Papel Couché Papel Jornal (custo produção)

61

62 CIRCULATION Regionalizado - Faria Lima Berrini Alphaville Paulista Morumbi 93,000 55,000 50,000 Regionalizado - Barra e Zona Sul 68,000 00,000 50,000

63 CUSTO SOMENTE MANUSEIO TELA Rio de Janeiro São Paulo

64 FULL COST DISCOUNT NET COST 679,454 87% 86,29 96,948 BONIFICADO PELA AÇÃO (unitário 0,50) 69,68 36,305 (unitário 0,50) 24,950 89% 68,58 BONIFICADO PELA AÇÃO 24,950

65 jornal enrolado jornal enrolado exemplares 50,000 unitário custo 24, ,000 unitário 24,

66 INS APRIL 27 S MAY M T W 0 0 T 2 F 3 S 4 S

67 CUSTO PRODUÇÃO

68 MAY 5 M 6 T 7 W 8 T 9 F BUDGET R$ TOTAL COLUMBIA R$ 86,29 75,254 24,950 28,805 86,29 75,254 68,58 59,44 24,950 28,805

69 UÇÃO 68,58 54,449 59,44 34,695 49,900 57,60 honorários 5% ISS sobre honorários 3%

70 GLOBO CALDEIRAO DO HUCK GLOBO REPORTER MALHACAO NOVELA I NOVELA II NOVELA III PRACA TV EDICAO PRACA TV 2 EDICAO ENCONTRO COM FÁTIMA MAIS VOCÊ PROFISSÃO REPORTER VALE A PENA VER DE NOVO VIDEO SHOW SESSÃO DA TARDE TELA QUENTE SHOW DE QUINTA FEIRA III SHOW DE TERCA FEIRA I SHOW DE SEXTA FEIRA SHOW DE DOMINGO JORNAL DA GLOBO TEMPERATURA MAXIMA SUPERCINE ZORRA TOTAL FANTÁSTICO ALTAS HORAS DOMINGÃO DO FAUSTÃO SBT BOM DIA & CIA

71 CHAVES SÁBADO ANIMADO SPORT TV TROCA DE PASSE NOT P BEM AMIGOS NOT P TELECINE PREMIUM TCP SESSAO SUPER ESTREIA NOT P SESSÃO DAS 20H TCP SESSAO SUPER ESTREIA NOT

72 TYPE OF PROGRAM VARIETY SHOW DOCUMENTARY TV SHOW YOUNG ORIENTED SOAP OPERA SOAP OPERA SOAP OPERA SOAP OPERA LOCAL DAILY NEWS - 2:45 PM LOCAL DAILY NEWS - 7 PM VARIETY SHOW VARIETY SHOW WEEKLY NEWS TV SHOW SOAP OPERA YOUNG ORIENTED NETWORK BACKSTAGES MOVIES MOVIES TELEVISION SERIE TELEVISION SERIE TELEVISION SERIE TELEVISION SERIE NEWS MOVIES MOVIES COMEDY NEWS AND ENTERTAINENT VARIETY SHOW VARIETY SHOW VARIETY SHOW VARIETY SHOW

73 VARIETY SHOW VARIETY SHOW MOVIES MOVIES MOVIES TYPE OF PROGRAM MOVIES MOVIES MOVIES

74 Its a Saturday afternoon show targeted at teenagers. It is the winner in its time-slo The show addresses issues related to the Brazilian way of life, highlighting matter Is a Brazilian soap opera for the teenage audience. This is the time-slot of the first soap opera that runs everyday, except on Sundays This is the time-slot of the second soap opera that runs everyday, except on Sund This is the time-slot of the third soap opera that runs everyday, except on Sunday Is a live show with interviews, music and audience interaction Is a moorning live show about cookery, art, news and interviews Caco Barcellos and a team of young reporters hit the streets to show diferrent ang Rerun of the most famous soap operas broadcasted by the channel. Its format is that of a daily "electronic magazine", where the network's backstages interviews with the actors, directors and authors, funny segments with scenes from On Mondays, 0 pm, TV Globo offers to the viewers blockbusters that were succe This time-slot is reserved for comedy mini series. This time-slot is reserved for comedy mini series. This time-slot is reserved for comedy mini series. This time-slot is reserved for comedy mini series. The most important daily news of Brazil On Sundays are shown films for the whole family. On Saturdays are shown blockbusters. On Saturdays, the show is a sketch comedy show. It is the audience leader on its Brazilian weekly television newsmagazine broadcast on Sunday. On saturdays a talk show with interviews and music. Is a show with music and interviews on Sundays cartoons and games

75 Série televisiva de origem mexicana, trata-se de uma comédia que conta a históri os próprios brinquedos, geralmente dados ou montados com sucata. cartoons and games The main soccer games of the weekends with interviews and behind-scenes. Presented by one of the most famous brazilian soccer broadcaster "Galvão Bueno Premieres session of the channel. The main and most awaited films premiered he Movies dubbed in Brazilian portuguese. Premier session of the channel. The main and most awaited films premiered here