COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL THE AMAZING SPIDER-MAN National and 10 Markets TELEVISION / RADIO PRE LAUCHING + LAUCHING.

Transcrição

1 COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL THE AMAZING SPIDER-MAN National and 10 Markets TELEVISION / RADIO PRE LAUCHING + LAUCHING 14-mai-12

2 COLUMBIA TRISTAR FILMS OF BRAZIL THE AMAZING SPIDER-MAN TERRITORY: BRAZIL TARGET : The target used in the plan according to IBOPE rating's institute: In order of priority our target audiences are as follows: 1.Male and Female ABC years 2. Male and Female ABC years MEDIA: TELEVISION We recommend, with high priority, television for its great penetration and covering in the target. Pre Lauching: From June 26th until June 30th. Average cover - around 36 (NET). Medium Frequency - above 2,3 (NET) Lauching: From June 30th until July 07th. Average cover - around 66 (NET). Medium Frequency - above 4,3 (NET)

3 MEDIA FLOW CHART Film: THE AMAZING SPIDER-MAN MEDIA LAUNCH National From June 30th until July 7th spots 30" and 15" TELEVISION R$ 3,624,801 Top 10 Territory Italy Mexico Korea Brazil Spain France Germany Australia UK Japan Release Date July 6th

4 COLUMBIA TRISTAR FILMS OF BRAZIL THE AMAZING SPIDER-MAN MIDIA ITEM BUDGET R$ (1) BUDGET R$ (2) TOTAL COLUMBIA SHARE% R$ R$ R$ TELEVISION TOTAL GLOBO Launch 3,837,986 3,415,808 3,433,079 TOTAL SBT Launch 214, , ,723 TOTAL TV 4,052,321 3,606,566 3,624, % GRAND TOTAL 4,052,321 3,606,566 3,624, % TOTAL WITH TAX 3,624,801 BUDGET (2): SPECIAL PRICE TO COLUMBIA - 11%

5 COLUMBIA TRISTAR FILMS OF BRAZIL THE AMAZING SPIDER-MAN Spot = 60", 30", 15" and 5" MARKETS BUDGET R$ (1) BUDGET R$ (2) CUSTO FINAL COLUMBIA % MARKET NACIONAL 3,648,816 3,247,446 3,263, % LANÇAMENTO BELO HORIZONTE 17,956 15,981 16, % BRASILIA 9,041 8,047 8, % CURITIBA 13,718 12,209 12, % FLORIANOPOLIS 4,359 3,879 3, % FORTALEZA 8,098 7,207 7, % PORTO ALEGRE 16,106 14,334 14, % RECIFE 10,128 9,014 9, % RIO DE JANEIRO 101,534 90,365 90, % SALVADOR 12,312 10,957 11, % SÃO PAULO 210, , , % 360,935 SUB TOTAL 4,052,321 3,606,566 3,624, % TOTAL GLOBO 3,837,986 3,415,808 3,433, % TOTAL SBT 214, , , % TOTAL 4,052,321 3,606,566 3,624, %

6 UMBIA TRISTAR FILMS OF BRAZIL AMAZING SPIDER-MAN GET 1 - Male and Female / ABC GET 2 - Male and Female / ABC LAUNCH Markets OTS REACH - % TRP TARGET 1 TARGET 2 TARGET 1 TARGET 2 TARGET 1 TARGET 2 NET BH DF CUR FLO FOR POA REC RJ SAL

7 A - 30 SEC NACIONAL B - 15 SEC Target Pri.: AMBOS ABC D - 15 SEC Target Sec.: AMBOS ABC V - 05 SEC JUN E LEG INS (Pri) GLO A GRANDE FAMILIA 22:35 23:20 B B 1 ### 294, (10.50) ### 263, GLO ALTAS HORAS 01:50 03:50 A A 1 ### 44, (8.50) ### 41, GLO BOM DIA BRASIL 07:30 08:30 B B D 2 ### 58, (11.50) ### 51, GLO CALDEIRAO DO HUCK 16:10 18:25 A A 1 ### 99, (8.50) ### 90, GLO CARAS DE PAU 13:05 13:55 A A 1 ### 86, (12.50) ### 75, GLO GLOBO ESPORTE 12:50 13:20 D D 1 ### 70, (11.50) ### 62, GLO JORNAL DA GLOBO 00:20 00:50 B B D 2 ### 167, (11.50) ### 148, GLO JORNAL DA GLOBO 00:20 00:50 A A 1 ### 111, (11.50) ### 98, GLO JORNAL HOJE 13:20 13:50 D B D 2 ### 137, (10.50) ### 123, GLO JORNAL NACIONAL 20:30 21:10 A A 1 ### 507, (10.50) ### 453, GLO MAIS VOCE 08:30 10:00 A A 1 ### 48, (11.50) ### 42, GLO MAIS VOCE 08:30 10:00 D D 1 ### 24, (11.50) ### 21, GLO MALHACAO 17:55 18:25 D D 1 ### 107, (11.50) ### 94, GLO NOVELA I 18:25 19:15 B B 1 ### 158, (11.50) ### 140, GLO NOVELA II 19:30 20:30 A A 1 ### 289, (10.50) ### 259, GLO NOVELA III 21:10 22:25 B B B 2 ### 758, (10.50) ### 679, GLO SESSAO DA TARDE 15:55 17:50 B B D 2 ### 49, (12.50) ### 43, GLO SH QUINTA FEIRA III 00:05 00:25 B B 1 ### 94, (10.50) ### 84, GLO SUPERCINE 23:25 01:50 D D 1 ### 88, (11.50) ### 78, GLO TELA QUENTE 22:25 00:25 A A 1 ### 261, (10.50) ### 234, GLO TEMPERATURA MAXIMA 13:55 16:00 A A 1 ### 101, (11.50) ### 90, GLO TURMA DA MONICA 10:55 11:15 D D 1 ### 12, (11.50) ### 11, GLO TV GLOBINHO SSX 10:40 12:05 A A 1 ### 28, (12.50) ### 24, GLO TV GLOBINHO SSX 10:40 12:05 B B D 2 ### 28, (12.50) ### 24, GLO VALE A PENA VER DE N 14:45 15:55 D D 1 ### 44, (11.50) ### 39, GLO VALE A PENA VER DE N 14:45 15:55 A A 1 ### 89, (11.50) ### 78, GLO VIDEO SHOW 13:50 14:45 B B D 2 ### 88, (11.50) ### 77, SBT BOM DIA & CIA 09:30 12:45 B B B D 3 ### 72, (45.00) ### 39, SBT BOM DIA & CIA 09:30 12:45 A A A 2 ### 96, (45.00) ### 52, SBT CARROSSEL ANIMADO PP 07:30 09:30 B B B D 3 ### 72, (45.00) ### 39, SBT CARROSSEL ANIMADO PP 07:30 09:30 A A A 2 ### 96, (45.00) ### 52, SBT SABADO ANIMADO 07:00 12:45 A A 1 ### 35, (45.00) ### 19, SBT SABADO ANIMADO 07:00 12:45 D D 1 ### 17, (45.00) 9, , PREÇO TOTAL ### ### TOTAL TRP TOTAL GRP GLOBO ### SBT 214, SPOT 60" (X) ### SPOT 30" (A) SPOT 15" (B) SPOT 15" (D) TT 15" (B/D) TT 5" (V) TT GERAL C.P.M.

8 BELO HORIZONTE JUNE LEG INS GLO FANTASTICO 20:45 23:10 A A 1 ### 20, (10.50) ### 17, PREÇO TOTAL , , TOTAL TRP 10 5 TOTAL GRP GLOBO 17, SPOT 60" (X) , SPOT 30" (A) C.P.M. (Pri)

9 BRASILIA JUNE LEG INS (Pri) GLO FANTASTICO 20:45 23:10 A A 1 ### 10, (10.50) 9, , PREÇO TOTAL , , TOTAL TRP 10 6 TOTAL GRP GLOBO 9, SPOT 60" (X) , SPOT 30" (A) C.P.M.

10 CURITIBA JUNE LEG INS (Pri) GLO FANTASTICO 20:45 23:10 A A 1 ### 15, (10.50) ### 13, PREÇO TOTAL , , TOTAL TRP 12 7 TOTAL GRP GLOBO 13, SPOT 60" (X) , SPOT 30" (A) C.P.M.

11 FLORIANOPOLIS LEG JUNE INS GLO FANTASTICO 20:45 23:10 A A 1 4, , (11.50) 4, , PREÇO TOTAL , , TOTAL TRP 16 8 TOTAL GRP GLOBO 4, SPOT 60" (X) , SPOT 30" (A) C.P.M. (Pri)

12 FORTALEZA LEG JUN E INS GLO FANTASTICO 20:45 23:10 A A 1 9, , (10.50) 8, ### PREÇO TOTAL ### ### TOTAL TRP 9 6 TOTAL GRP GLOBO ### SPOT 60" (X) ### SPOT 30" (A) C.P.M. (Pri)

13 PORTO ALEGRE LEG JUN E INS GLO FANTASTICO 20:45 23:10 A A 1 17, ### (10.50) 16, ### PREÇO TOTAL ### ### TOTAL TRP 15 8 TOTAL GRP GLOBO ### SPOT 60" (X) ### SPOT 30" (A) TT GERAL 0 ### ### ### ### ### ### ### #REF! C.P.M. (Pri)

14 RECIFE LEG JUN E INS GLO FANTASTICO 20:45 23:10 A A 1 11, ### (10.50) 10, ### PREÇO TOTAL ### ### TOTAL TRP 9 10 TOTAL GRP GLOBO ### SPOT 60" (X) ### SPOT 30" (A) TT GERAL 0 ### ### ### ### ### ### ### #REF! C.P.M. (Pri)

15 RIO DE JANEIRO LEG JUN E INS (Pri) GLO CALDEIRAO DO HUCK 16:10 18:25 X X 1 ### 23, (8.50) ### 21, GLO FANTASTICO 20:45 23:10 X X 1 ### 89, (10.50) ### 80, PREÇO TOTAL , , TOTAL TRP TOTAL GRP GLOBO 101, SPOT 60" (X) , SPOT 30" (A) C.P.M.

16 SALVADOR LEG JUN E INS GLO FANTASTICO 20:45 23:10 A A 1 13, ### (10.50) 12, ### PREÇO TOTAL ### ### TOTAL TRP 11 6 TOTAL GRP GLOBO ### SPOT 60" (X) ### SPOT 30" (A) C.P.M. (Pri)

17 SÃO PAULO LEG JUN E INS (Pri) GLO CALDEIRAO DO HUCK 16:10 18:25 X X 1 ### 43, (8.50) ### 39, GLO FANTASTICO 20:45 23:10 X X 1 ### 190, (10.50) ### 170, PREÇO TOTAL , , TOTAL TRP TOTAL GRP GLOBO 210, SPOT 60" (X) , SPOT 30" (A) TT GERAL 1 ### ### ### ### ### ### ### ### C.P.M.

18 GLOBO TYPE OF PROGRAM DETAILS AVENTURAS DO DIDI TELEVISION SERIE The series consist of several different minutes scenes featuring comic adventures and situations with Didi Mocó, played by Renato Aragão. TV GLOBINHO CHILDREN ORIENTED SHOW Aired everyday, except on Sundays, is a program featuring cartoons. BIG BROTHER BRASIL REALITY SHOW Brazilian version of Big Brother reality show made by television producer Endemol. The program consists of the confinement of a variable number of participants in a scenographic house, being watched by cameras 24 hours a day, with no connection to the outside world. CALDEIRAO DO HUCK VARIETY SHOW Its a Saturday afternoon show targeted at teenagers. It is the winner in its time-slot. ESPORTE ESPETACULAR SPORTS Reports and competitions on Sunday mornings with the presentation of Glenda Kozlowski and Tande. ESTRELAS VARIETY SHOW It is an interview show that each day chooses a Globo celebrity and show their lifes off stage. MALHACAO YOUNG ORIENTED SOAP OPERA Is a Brazilian soap opera for the teenage audience. NOVELA I SOAP OPERA This is the time-slot of the first soap opera that runs everyday, except on Sundays, at Globo. The current soap opera is A Vida da Gente. NOVELA II SOAP OPERA This is the time-slot of the second soap opera that runs everyday, except on Sundays, at Globo. The current soap opera is Aquele Beijo. ALE A PENA VER DE NOV SOAP OPERA Rerun of the most famous soap operas broadcasted by the channel. The current soap opera is Mulheres de Areia. VIDEO SHOW VICTORIOUS HANNAH MONTANA Its format is that of a daily "electronic magazine", where the network's backstages are shown, with on-set and behind-the-scenes footage on OUNG ORIENTED BACKSTAG Globo's series and soap operas including bloopers, interviews with the actors, directors and authors, funny segments with scenes from soaps, and old videos from the network's archives. TELEVISION SERIE TELEVISION SERIE TV XUXA VARIETY SHOW Presented by Xuxa Meneghel on Saturdays 14:45 pm, is a program designed for family, with musical acts, interviews, contests and more. TURMA DA MÔNICA CHILDREN ORIENTED SHOW Cartoons created by Maurício de Souza. CARAS DE PAU RECORD NOVELA REBELDE ESPORTE FANTÁSTICO SÉRIE ESPECIAL COMEDY TYPE OF PROGRAM SOAP OPERA SPORTS TELEVISION SERIE Victorious is an American sitcom created by Dan Schneider for Nickelodeon. The series revolves around aspiring singer Tori Vega (portrayed by Victoria Justice), a teenager who attends a performing arts high school called Hollywood Arts High School, after taking her older sister Trina's (Daniella Monet) place in a showcase while getting into screwball situations on a daily basis. Series juvenile appears on Saturdays. Milley Stewart is a girl aged 14 who moves to Malibu with her brother Jackson and father Robby, a professional composer. His best friends are Lilly and Oliver. Milley lives a double life: during the day live all the excitement of a girl her age and the night becomes the star of Hannah Montana, which hides the true identity of the public. The program brings each Sunday, with six sketches a humorous takes on a theme of everyday life. Pedrão (Marcius Melhem) and Jorginho (Leandro Hassum) bring issues such as party, gym, health, technology, fears, etc.. DETAILS Mexican novel of success among teenage audiences between 2004 and 2006, now in the Brazilian version. His protagonists sing and engage in various stories. Presented by Mylena Ciribelli and Claudia Reis, displays special articles on various sports, including interviews with sports personalities in Brazil and abroad, striking images of athletes surpassing his own limitations and a complete coverage of the most important competitions. Scene Investigators" working for the Las Vegas Police Department instead of the actual title of "Crime Scene Analysts" and "Las Vegas Metropolitan Police Department"). The series mixes deduction, gritty subject matter and character-driven drama. Everybody Hates Chris is an American television comedy inspired by the teenage experiences of comedian Chris Rock in the neighborhood of SÉRIE VESPERTINA TELEVISION SERIE Bed-Stuy, Brooklyn in the district in New York. The series ran for four seasons and was aired in the United States between the years 2005 to His main cast consists of Terry Crews, Tichina Arnold, Tequan Richmond, Imani Hakim, Vincent Martella and Tyler James Williams, who is in the lead role. SBT TYPE OF PROGRAM DETAILS