COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL

Transcrição

1 COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 2012 National Revision 3 RIO,

2 COLUMBIA TRISTAR FILMS OF BRAZIL 2012 TERRITORY: BRAZIL TARGET AUDIENCE: The target used in the plan according to IBOPE rating's institute: In order of priority our target audiences are as follows: 1.Male and Female ABC years 2.Male and Female ABC years MEDIA: TELEVISION - NATIONAL MARKET (15" / 30"), RIO DE JANEIRO, SÃO PAULO WITH 60" INSERTION ON FANTASTICO AND MORE 10 MARKETS, WITH 30" INSERTION ON FANTÁSTICO We recommend, with high priority, television for its great penetration and covering in the target. Lauching: From November 08th until November 14th. Average cover - around 70. Medium Frequency - above 3,0 RADIO Advertising buy as outlined on the flow chart ( two days) - Only Rio de Janeiro and São Paulo NEWSPAPER AND MAGAZINE We recommend these media for the qualification and penetration in all ABC targets. Only Rio de Janeiro and São Paulo PAY TV We are recommending the use of this medium for its affinity with target. We will be present with commercials of 30" and 15" in the channels of bigger penetration (Sportv / Universal / Globo News / Telecine) Road Block - One spots of 60" in Globo Sat Channels, in prime time on the Sunday before de launch Globo Sat Channels: Sportv / Globo News / GNT / Universal / Telecine / Megapix / Canal Brasil / Miltishow

3 MEDIA FLOW CHART Film: 2012 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 3nd WEEK (Sustaining) Base Rio de Janeiro From November 08h until November 14th spots 60", 30" and 15" TELEVISION R$ 2,631,553 PAY TV Base Rio de Janeiro From November 08h until November 14th spots 60", 30" and 15" 229,756 PRINT: Different format Rio and São Paulo - November 08th MAGAZINE R$ 18,706 NEWSPAPERS Different format Rio and São Paulo - November 13th R$ 32,368 Spots of 30" - Rio de Janeiro and São Paulo From November 11th until November 13th RADIO 22,127 Top 10 Territory Italy Mexico Korea Brazil Spain France Germany Australia UK Japan Release Date November 13th

4 COLUMBIA TRISTAR FILMS OF BRAZIL 2012 BUDGET SUMMARY MIDIA ITEM BUDGET R$ (1) BUDGET R$ (2) SHARE% TELEVISION NATIONAL MARKET - 30" and 15" Launch 2,640,265 2,349,836 RIO DE JANEIRO - 60" (FANTÁSTICO) Launch 69,295 61,672 SÃO PAULO - 60" (FANTÁSTICO) Launch 146, , MARKETS - 30" (FANTÁSTICO) Launch 100,288 89,256 TOTAL TV 2,956,802 2,631,553 90% TV TAX 7,983 PAY TV NATIONAL MARKET - "ROAD BLOCK" - 60" Launch 94,338 83,961 NATIONAL MARKET - 30" AND 15" Launch 163, ,795 TOTAL PAY TV 258, ,756 8% PAY TV TAX 697 MAGAZINE RIO DE JANEIRO - ISLAND Launch 5,022 4,470 SÃO PAULO - ISLAND Launch 15,996 14,236 TOTAL MAGAZINE 21,018 18,706 1% MAGAZINE TAX 57 NEWSPAPER RIO DE JANEIRO - HALF PAGE Launch 14,330 12,753 SÃO PAULO - 1 PAGE and HALF PAGE Launch 22,039 19,614 TOTAL NEWSPAPER 36,368 32,368 1% NEWSPAPER TAX 98 RADIO RIO DE JANEIRO - MEDIA SPOTS 30" Launch 6,329 5,633 SÃO PAULO - MEDIA SPOTS 30" Launch 18,533 16,494 TOTAL RADIO 24,862 22,127 1% RADIO TAX 67 GRAND TOTAL 3,297,202 2,934, % NOT ENCLOSED TAX 8,902 TOTAL WITH TAX 2,943,412

5 BUDGET (2): SPECIAL PRICE TO COLUMBIA - 11%

6 COLUMBIA TRISTAR FILMS OF BRAZIL 2012 Spots = 60", 30" and 15" Launch MARKETS BUDGET R$ (1) BUDGET R$ (2) % TV - NATIONAL - 30" and 15" 2,640,265 2,349,836 89% RIO DE JANEIRO - 60" 69,295 61,672 2% SÃO PAULO - 60" 146, ,789 5% BELO HORIZONTE - 30" 15,326 13,640 1% BRASILIA - 30" 7,704 6,856 0% CAMPINAS - 30" 12,322 10,966 0% FORTALEZA - 30" 7,844 6,981 0% CURITIBA -30" 11,302 10,059 0% GOIANIA - 30" 6,573 5,850 0% PORTO ALEGRE - 30" 13,550 12,059 0% RECIFE - 30" 8,596 7,650 0% RIBEIRÃO PRETO - 30" 6,682 5,947 0% SALVADOR - 30" 10,389 9,246 0% TOTAL 2,956,802 2,631, %

7 Client: COLUMBIA TRISTAR BUENA VISTA F. BRASIL Product: Bad Boys 2 Market: NET Period: 14 a 21/09/2003 Target (P): Target (S): M ABC M/F ABC A = BAD BOYS 2 (A) - SEXTA NOS CINEMAS - 30" C =BAD BOYS 2 (C) EM EXIBIÇÃO - 30" Programs Timetable Cost TOT Total TELECINE D S T Q Q S S D INS Cost ACTION 2A 2A 2A 2A 2A 2C 2C 2C 1, , Total Network 16 13,440.00

8 COLUMBIA TRISTAR FILMS OF BRAZIL 2012 TARGET 1 - MF / ABC years TARGET 2 - MF / ABC years Markets LAUNCH OTS REACH - % TRP TARGET 1 TARGET 2 TARGET 1 TARGET 2 TARGET 1 TARGET 2 NET BASE RIO / SP + 10 MARKETS* WITH FANTASTICO 60" AND 30" * 10 MARKETS = BELO HORIZONTE, BRASILIA, CAMPINAS, FORTALEZA, CURITIBA, GOIANIA, PORTO ALEGRE, RECIFE, RIBEIRÃO PRETO E SALVADOR

9 Nº Plano: A = 30" SEXTA NOS CINEMAS Praça: NACIONAL B = 15" SEXTA NOS CINEMAS Target Pri.: AMBOS ABC 18/34 D = 15" EM EXIBIÇÃO NOS CINEMAS Target Sec.: AMBOS ABC 25+ NOVEMBRO REDE PROGRAMAS Peça INS % NEG PREÇO NEGOCIADO AUDIÊNCIA DOM. TRP (Pri) TRP (Sec) D S T Q Q S S D S T Q Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP IA TRP GLO A GRANDE FAMILIA 22:05 22:50 B B 1 215, , , , GLO CALDEIRAO DO HUCK 14:35 16:25 D D 1 34, , , , GLO CASSETA & PLANETA 22:05 22:40 A A 1 262, , , , GLO GLOBO REPORTER 22:05 23:10 D D 1 167, , , , GLO MALHACAO 17:45 18:15 A A 1 109, , , , GLO MALHACAO 17:45 18:15 B B B D 3 82, , , , GLO NOVELA I 18:15 19:05 B B D 2 120, , , , GLO NOVELA II 19:20 20:15 A A 1 220, , , , GLO NOVELA II 19:20 20:15 D B D 2 165, , , , GLO NOVELA III 20:55 22:05 A A 1 380, , , , GLO PROFISSAO REPORT 23:25 23:50 A A 1 98, , , , GLO SESSAO DE SABADO 16:35 18:15 D D 1 24, , , , GLO SHOW DE QUINTA FE 22:50 23:45 B B 1 95, , , , GLO SHOW DE TERCA FE 22:40 23:25 A A 1 170, , , , GLO TELA QUENTE 22:05 00:10 A A 1 203, , , , PREÇO TOTAL ### ### TOTAL TRP TOTAL GRP C.P.M. (Pri)

10 Nº Plano: Praça: SAO PAULO Target Pri.: AMBOS ABC 18/34 X = 60" Target Sec.: AMBOS ABC 25+ REDE PROGRAMAS NOVEMBRO Peça INS % NEG PREÇO NEGOCIADO AUDIÊNCIA C.P.M DOM. TRP (Pri) TRP (Sec) (Pri) D S T Q Q S S D S T Q Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP IA TRP GLO FANTASTICO 20:45 23:05 X X 1 154, , , , PREÇO TOTAL , , TOTAL TRP 9 TOTAL GRP 23

11 Nº Plano: Praça: RIO DE JANEIRO Target Pri.: AMBOS ABC 18/34 X = 60" Target Sec.: AMBOS ABC 25+ REDE PROGRAMAS NOVEMBRO Peça INS % NEG PREÇO NEGOCIADO AUDIÊNCIA C.P.M DOM. TRP (Pri) TRP (Sec) (Pri) D S T Q Q S S D S T Q Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP IA TRP GLO FANTASTICO 20:45 23:05 X X 1 72, , , , PREÇO TOTAL , , TOTAL TRP 11 TOTAL GRP 24

12 Nº Plano: Praça: BRASILIA Target Pri.: AMBOS ABC 18/34 A = 30" Target Sec.: AMBOS ABC 25+ REDE PROGRAMAS NOVEMBRO Peça INS % NEG PREÇO NEGOCIADO AUDIÊNCIA C.P.M DOM. TRP (Pri) TRP (Sec) (Pri) D S T Q Q S S D S T Q Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP IA TRP GLO FANTASTICO 20:45 23:05 A A 1 8, , , , PREÇO TOTAL 1 1 8, , TOTAL TRP 12 TOTAL GRP 25

13 Nº Plano: Praça: BELO HORIZONTE Target Pri.: AMBOS ABC 18/34 A = 30" Target Sec.: AMBOS ABC 25+ REDE PROGRAMAS NOVEMBRO Peça INS % NEG PREÇO NEGOCIADO AUDIÊNCIA C.P.M DOM. TRP (Pri) TRP (Sec) (Pri) D S T Q Q S S D S T Q Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP IA TRP GLO FANTASTICO 20:45 23:05 A A 1 16, , , , PREÇO TOTAL , , TOTAL TRP 9 TOTAL GRP 24

14 Nº Plano: Praça: CAMPINAS Target Pri.: AMBOS ABC 18/34 A = 30" Target Sec.: AMBOS ABC 25+ REDE PROGRAMAS NOVEMBRO Peça INS % NEG PREÇO NEGOCIADO AUDIÊNCIA C.P.M DOM. TRP (Pri) TRP (Sec) (Pri) D S T Q Q S S D S T Q Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP IA TRP GLO FANTASTICO 20:45 23:05 A A 1 12, , , , PREÇO TOTAL , , TOTAL TRP 9 TOTAL GRP 23

15 Nº Plano: Praça: CE-ESTADO Target Pri.: AMBOS ABC 18/34 A = 30" Target Sec.: AMBOS ABC 25+ REDE PROGRAMAS NOVEMBRO Peça INS % NEG PREÇO NEGOCIADO AUDIÊNCIA C.P.M DOM. TRP (Pri) TRP (Sec) (Pri) D S T Q Q S S D S T Q Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP IA TRP GLO FANTASTICO 20:45 23:05 A A 1 8, , , , PREÇO TOTAL 1 1 8, , TOTAL TRP 11 TOTAL GRP 23

16 Nº Plano: Praça: CURITIBA Target Pri.: AMBOS ABC 18/34 A = 30" Target Sec.: AMBOS ABC 25+ REDE PROGRAMAS NOVEMBRO Peça INS % NEG PREÇO NEGOCIADO AUDIÊNCIA C.P.M DOM. TRP (Pri) TRP (Sec) (Pri) D S T Q Q S S D S T Q Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP IA TRP GLO FANTASTICO 20:45 23:05 A A 1 11, , , , PREÇO TOTAL , , TOTAL TRP 12 TOTAL GRP 29

17 Nº Plano: Praça: GOIANIA Target Pri.: AMBOS ABC 18/34 A = 30" Target Sec.: AMBOS ABC 25+ REDE PROGRAMAS NOVEMBRO Peça INS % NEG PREÇO NEGOCIADO AUDIÊNCIA C.P.M DOM. TRP (Pri) TRP (Sec) (Pri) D S T Q Q S S D S T Q Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP IA TRP GLO FANTASTICO 20:45 23:05 A A 1 7, , , , PREÇO TOTAL 1 1 7, , TOTAL TRP 12 TOTAL GRP 25

18 Nº Plano: Praça: SALVADOR Target Pri.: AMBOS ABC 18/34 A = 30" Target Sec.: AMBOS ABC 25+ REDE PROGRAMAS NOVEMBRO Peça INS % NEG PREÇO NEGOCIADO AUDIÊNCIA C.P.M DOM. TRP (Pri) TRP (Sec) (Pri) D S T Q Q S S D S T Q Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP IA TRP GLO FANTASTICO 20:45 23:05 A A 1 10, , , , PREÇO TOTAL , , TOTAL TRP 12 TOTAL GRP 27

19 Nº Plano: Praça: RIBEIRÃO PRETO Target Pri.: AMBOS ABC 18/34 A = 30" Target Sec.: AMBOS ABC 25+ REDE PROGRAMAS NOVEMBRO Peça INS % NEG PREÇO NEGOCIADO AUDIÊNCIA C.P.M DOM. TRP (Pri) TRP (Sec) (Pri) D S T Q Q S S D S T Q Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP IA TRP GLO FANTASTICO 20:45 23:05 A A 1 7, , , , PREÇO TOTAL 1 1 7, , TOTAL TRP 9 TOTAL GRP 23

20 Nº Plano: Praça: PORTO ALEGRE Target Pri.: AMBOS ABC 18/34 A = 30" Target Sec.: AMBOS ABC 25+ REDE PROGRAMAS NOVEMBRO Peça INS % NEG PREÇO NEGOCIADO AUDIÊNCIA C.P.M DOM. TRP (Pri) TRP (Sec) (Pri) D S T Q Q S S D S T Q Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP IA TRP GLO FANTASTICO 20:45 23:05 A A 1 14, , , , PREÇO TOTAL , , TOTAL TRP 18 TOTAL GRP 36

21 Nº Plano: Praça: RECIFE Target Pri.: AMBOS ABC 18/34 A = 30" Target Sec.: AMBOS ABC 25+ REDE PROGRAMAS NOVEMBRO Peça INS % NEG PREÇO NEGOCIADO AUDIÊNCIA C.P.M DOM. TRP (Pri) TRP (Sec) (Pri) D S T Q Q S S D S T Q Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP IA TRP GLO FANTASTICO 20:45 23:05 A A 1 9, , , , PREÇO TOTAL 1 1 9, , TOTAL TRP 11 TOTAL GRP 24

22 Nº Plano: A = SEXTA NOS CINEMAS = 30" X - 60" SEXTA NOS CINEMAS Praça: NACIONAL B = SEXTA NOS CINEMAS = 15" Target Pri.: AMBOS ABC 13/34 D = EM EXIBIÇÃO = 15" REDE PROGRAMAS NOVEMBRO 09 PREÇO NEGOCIADO Peça INS % NEG D S T Q Q S S D UNIT. TOTAL UNIT. TOTAL ROAD BLOCK GLOBO SAT CHANNELS PRIME TIME X 94, , MIDIA AVULSA SPORTV BEM AMIGOS NOT P 21:00 23:30 A 1A 1 7, , ### 4, , SPORTV FAIXA 18:00 01:00 18:00 01:00 A 1A 1A 1A 3 6, , ### 3, , SPORTV FAIXA 18:00 01:00 18:00 01:00 B 1B 1B 1D 3 4, , ### 2, , SPORTV TROCA PASSES NOT P 20:30 23:30 A 1A 1 6, , ### 3, , , UNIVERSAL FAIXA 19:00 01:00 19:00 01:00 A 2A 2A 2A 6 4, , ### 2, , UNIVERSAL FAIXA 19:00 01:00 19:00 01:00 B 3B 3B 2D 8 3, , ### 2, , , GLOBONEWS EM CIMA HORA NOT P3 21:00 21:30 B 1B 1B 1D 3 4, , ### 2, , GLOBONEWS FAIXA 18H00 01H00 18:00 01:00 A 2A 2A 2A 6 5, , ### 3, , GLOBONEWS FAIXA 18H00 01H00 18:00 01:00 B 2B 2B 2D 6 4, , ### 2, , GLOBONEWS FANTASTICO MAD 00:05 02:00 A 1A 1 5, , ### 3, , GLOBONEWS GLOBO REPORTER VES 13:05 14:00 A 1A 1 2, , ### 1, , GLOBONEWS JORNAL DAS DEZ NOT P 22:00 23:00 A 1A 1A 1A 3 8, , ### 5, , GLOBONEWS JORNAL DAS DEZ NOT P 22:00 23:00 B 1B 1B 2D 4 6, , ### 3, , , REDE TELECINE FAIXA 15H30 19H30 15:30 19:30 A 2A 2A 3A 7 3, , ### 2, , REDE TELECINE FAIXA 15H30 19H30 15:30 19:30 B 2B 2B 1D 5 2, , ### 1, , , PREÇO TOTAL , ,152.83

23 COLUMBIA TRISTAR FILMS OF BRAZIL 2012 NEWSPAPER AND MAGAZINE RESUME 1st WEEK 2nd WEEK 3rd WEEK TOTAL WEEKS CITIES BUDGET (1) - R$ BUDGET (2) - R$ BUDGET (1) - R$ BUDGET (2) - R$ BUDGET (1) - R$ BUDGET (2) - R$ BUDGET (1) - R$ BUDGET (2) - R$ RIO DE JANEIRO 19, , , , SÃO PAULO 38, , , , TOTAL 57, , , , BUDGET (2): SPECIAL PRICE TO COLUMBIA - 11%

24 $

25 COLUMBIA TRISTAR BUENA VISTA F. BRAZIL 2012 RIO DE JANEIRO TOTAL NEWSPAPER AND MAGAZINE CM/COL 1st WEEK 2ndWEEK 3rd WEEK OF 4 WEEKS R$ COST R$ 1 COST R$ 2 COL/CM COST R$ 1 COST R$ 2 COL/CM COST R$ 1 COST R$ 2 COST R$ 1 COST R$ 2 O GLOBO O GLOBO FRI - RIO SHOW - Color Half Page 14, , , , , , VEJA RIO VEJA RIO SAT ISLAND - Color 5, , , , , , TOTAL 19, , , , SÃO PAULO TOTAL NEWSPAPER AND MAGAZINE CM/COL B/W 1st WEEK 2nd WEEK 3rd WEEK OF 4 WEEKS R$ COL/CM COST R$ 1 COST R$ 2 COL/CM COST R$ 1 COST R$ 2 COL/CM COST R$ 1 COST R$ 2 COST R$ 1 COST R$ 2 OESP OESP FRI - Guia Estado - Color 1 page 9, , , , , , JORNAL DA TARDE JORNAL DA TARDE FRI - Guia Divirta-se - Color 1 page Bonus FOLHA DE SP FOLHA DE SP FRI - Guia da Folha - Color 1 page 12, , , , , , VEJA SÃO PAULO VEJA SÃO PAULO SAT ISLAND - Color 15, , , , , , TOTAL 38, , , ,850.86

26 IBOPE EasyMedia 3 GIOVANNI+DRAFTFCB S/A RÁDIO RECALL RIO DE JANEIRO JAN UNTIL MAR - 09 MALE AND FEMALE ABC 20/34 YEARS SEX CLASS AGE STATION IA% IA# PS% AFIN% HH MM A B C DE 10/14 15/19 20/24 25/29 30/34 35/39 40/49 50/ GRJ - TOTAL RADIO , GRJ - FM-TOTAL FM , GRJ - FM-O DIA FM , GRJ - FM-BEAT98 FM , GRJ - FM-93 FM , GRJ - FM-NATIVA FM , GRJ - FM-MELODIA FM , GRJ - FM-MIX FM , GRJ - FM-JB FM , GRJ - FM-OUTRAS FM , GRJ - FM-PARADISO FM , GRJ - FM-TRANSAMERICA FM , GRJ - FM-MPB FM , GRJ - FM-COSTA VERDE FM , GRJ - FM-107 FM , GRJ - FM-ANTENA 1 LITE FM , GRJ - FM-OI FM , GRJ - FM-GOSPEL FM , GRJ - FM-BANDNEWS FLUMINENSE FM ,

27 IBOPE EasyMedia 3 GIOVANNI+DRAFTFCB S/A RÁDIO RECALL SÃO PAULO JAN UNTIL MAR - 09 MALE AND FEMALE ABC 20/34 YEARS SEX CLASS AGE STATION IA% IA# PS% AFIN% HH MM A B C DE 10/14 15/19 20/24 25/29 30/34 35/39 40/49 50/ GSP - TOTAL RADIO , GSP - FM-TOTAL FM , GSP - FM-TRANSCONTINENTAL FM , GSP - FM-MIX FM , GSP - FM-NATIVA FM , GSP - FM-105 FM , GSP - FM-GAZETA FM , GSP - FM-TUPI FM , GSP - FM-89 FM , GSP - FM-BAND FM , GSP - FM-METROPOLITANA FM , GSP - FM-JOVEM PAN II FM , GSP - FM-ALPHA FM , GSP - FM-NOVA BRASIL FM , GSP - FM-KISS FM , GSP - FM-TROPICAL FM , GSP - FM-VIDA FM , GSP - FM-ENERGIA 97 FM , GSP - FM-IMPRENSA FM , GSP - FM-NOSSA RADIO FM , GSP - FM-99.3 REDE ALELUIA FM , GSP - FM-TRANSAMERICA FM , GSP - FM-CBN FM , GSP - FM-ANTENA 1 FM , GSP - FM-MUSICAL FM , GSP - FM-BANDNEWS FM , GSP - FM-107 FM , GSP - FM-SUL AMERICA TRANSITO FM , GSP - FM-TERRA - FM , GSP - FM-ELDORADO FM , GSP - FM-OI FM ,