COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL The Amazing Spider-Man 2. Rio, 24/01/2014

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1 COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL The Amazing Spider-Man 2 Rio, 24/0/204

2 MEDIA FLOW CHART Film: The amazing Spider man 2 MEDIA WEEK (Pre Launch) LAUNCH National From April 27th until May 03rd spots 30" / 5" Proportion (30" - 32% / 5" - 68%) TELEVISION R$ 3,905,92 National From April 9th until May 03rd spots 30" / 60" PAY TV R$ 4,878 Rio de Janeiro, Curitiba, Porto Alegre and São Paulo From April 07th until May 05th OOH R$ 427,866 Rio de Janeiro and São Paulo From April 07th until May 06th METRO R$ 2,48 Rio de Janeiro and São Paulo April 30th JOURNAL R$ 22,094 National April 28th INTERNET R$ 82,269 Top 0 Territory Italy Mexico Korea Brazil Spain France Germany Australia UK Japan Release Date May 0st st WEEK (Sustaining) 2nd WEEK (Sustaining) 3nd WEEK (Sustaining)

3 COLUMBIA TRISTAR FILMS OF BRAZIL Film: The Amazing Spider-Man 2 MIDIA ITEM BUDGET R$ () R$ TOTAL COLUMBIASHARE% R$ OPEN TV BAND GLOBO SBT Launch Launch Launch TOTAL TV 52,499 4,7, ,830 4,478,753 32,994 3,590,806 82,2 3,905,92 80% PAY TV SPORTV REDE TELECINE Launch Launch TOTAL PAY TV 80,606 82,080 62,686 70,296 7,582 4,878 3% OOH CLEAR CHANNEL - RJ/CUR/POA ÓTIMA - SP CEMUSA - DF HEZÁGONO - EMPENA DUPLA Launch Launch Launch Launch TOTAL OOH 69,838 50,000 6,978 08, ,65 48,5 30,85 54,05 94, ,866 9% METRO METRO RJ METRO SP Launch Launch TOTAL METRO 55,25 73,780 28,905 48,075 64,344 2,48 2% JOURNAL PUBLIMETRO RJ PUBLIMETRO SP Launch Launch TOTAL OOH 60,000 80,000 40,000 52,326 69,768 22,094 2% INTERNET YOUTUBE Launch 209,000 82,269 TOTAL OOH 209,000 82,269 4% GRAND TOTAL 5,609,959 4,892,446 00% TOTAL WITH TAX BUDGET (2): SPECIAL PRICE TO COLUMBIA - 7% 4,892,446 corte versão anterior

4 COLUMBIA TRISTAR FILMS OF BRAZIL Film: The Amazing Spider-Man 2 Spots: 30" and 5" Target: AS ABC 8-49 Target: AS ABC 2-7 MARKETS MARKETS NATIONAL TRP 9 TOTAL LAUNCH TOTAL GLOBO TOTAL SBT TOTAL BANDEIRANTES GRAND TOTAL BUDGET R$ () COLUMBIA % 4,478,753 4,478,753 3,905, % 3,905,92 00% 4,7, ,830 52,499 3,590,806 82,2 32,994 4,478,753 3,905,92 9.9% 4.7% 3.4%

5 COLUMBIA TRISTAR FILMS OF BRAZIL Film: The Amazing Spider-Man 2

6 Nº Plano: Praça: Target Pri.: Target Sec.: NACIONAL AMBOS ABC 8-49 AMBOS ABC 2-7 PROGRAM INITIAL TIME END TIME SPOT TYPE A LIGA FILHOS DA ANARQUIA JOGO ABERTO JOGO ABERTO PANICO NA BAND QUEM QUER CASAR FILH (*) ALTAS HORAS BOM DIA BRASIL BOM DIA BRASIL CALDEIRAO DO HUCK FANTASTICO GLOBO ESPORTE GLOBO ESPORTE JORNAL DA GLOBO MALHACAO MALHACAO NOVELA II NOVELA III PRACA TV EDICAO PRACA TV EDICAO PRACA TV 2 EDICAO SESSAO DA TARDE SHOW DE QUINTA FEIRA SHOW DE TERCA FEIRA TELA QUENTE TEMPERATURA MAXIMA TURMA DA MONICA ZORRA TOTAL BOM DIA & CIA BOM DIA & CIA SABADO ANIMADO SERIE NOITE 23:55 23:50 :0 :0 2:00 23:00 23:50 07:30 07:30 6:5 2:00 2:50 2:50 00:05 8:00 8:00 9:40 2:0 2:00 2:00 9:20 6:05 23:5 23:40 22:45 2:30 08:0 22:50 09:00 09:00 07:00 8:30 0:5 00:45 2:30 2:30 00:00 00:0 0:40 08:30 08:30 8:30 23:25 3:20 3:20 00:35 8:30 8:30 20:30 22:20 2:50 2:50 9:40 7:55 00:00 00:25 00:45 4:30 08:30 23:50 2:45 2:45 2:45 9:20 B B D A A A D A B D A D A B B B B B A D D D D B A A D D B A D B NETWORK BAN BAN BAN BAN BAN BAN GLO GLO GLO GLO GLO GLO GLO GLO GLO GLO GLO GLO GLO GLO GLO GLO GLO GLO GLO GLO GLO GLO SBT SBT SBT SBT PREÇO TOTAL TOTAL TRP TOTAL GRP 27 D APRIL S T A A A A A A B B A B A A A A (*) Programa está atualmente substituindo o CQC, que terá custo informado posteriormente pela emis Legenda A - 30" (May st in theaters) B - 5" (May st in theaters) D - 5" (In theaters)

7 APRIL 30 Q 0 Q D B B MAY S S INS D D B D D D D D B D B D D D B D D D D D B D D D D B posteriormente pela emissora FULL COST UNIT. 96, , , , , , , , , , , , , , , , , , , , ,0.00 3, , , , , , , , , , , TOTAL 96, ,866.20, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,596, % NEG NEGOTIATED COST UNIT. 9, ,773.24, , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,07.83 TOTAL 9, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,478,753.34

8 DOM. RATING GRP AUDIENCE TRP (Pri) RATING TRP TRP (Sec) RATING TRP

9

10

11 COLUMBIA TRISTAR FILMS OF BRAZIL Film: The Amazing Spider-Man 2 Target : AS ABC 8-49 anos c/ pay tv Target2: AS ABC -7 anos c/ pay tv PAY TV SPORTV TROCA DE PASSE NOT P TROCA DE PASSE NOT P SPORTV NEWS NOT P BEM AMIGOS NOT P BEM AMIGOS NOT P Total TNT REDE TELECINE PREMIUM PIPOCA ACTION CULT FUN TOUCH SESSAO SUPER ESTREIA SESSAO SUPER ESTREIA SESSAO DAS 20H Total Rede Telecine TOTAL PAY TV

12

13 Programas/ Faixa Horária Dia da Semana Formato Custo Tabela 2:00 2:00 23:30 2:00 2:00 DOM DOM QUA SEG SEG 60" 30" 30" 60" 30" 37,52 8,576 7,550 8,576 8,576 22:00 22:00 20:00 SAB SAB SEG A DOM 60" 30" 30" 54,864 27,432 9,720

14

15 Indivíduos c/ paytv Custo Unitário TRP TRP Desconto Inserções Negociad TOTAL TOTAL 2 o 45% 45% 45% 45% 45% 50% 50% 60% 20,434 0,27 9,653 0,27 0,27 27,432 3,76 3,

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17 APRIL S S M T W T F S M T S W

18

19 MAY 2 3 T F 0 TOTAL COLUMBIA R$ S 20,434 20,434 9,305 0,27 0,27 7,820 7,820 6,836 8,90 8,90 80,606 70,296 27,432 27,432 27,26 23,923 23,923 23,735 0 BUDGET R$ 0 82,080 7, , ,878.29

20

21 COLUMBIA TRISTAR FILMS OF BRAZIL Film: The Amazing Spider-Man 2 OOH MUB - Clear Channel Rio de Janeiro Curitiba Porto Alegre EMPENA - Hezágono Total

22 MUB - Cemusa Brasília Total MUB - Ótima São Paulo Total TOTAL OOH RIO DE JANEIRO

23

24 FORMAT Period MUB (Rio de Janeiro) - Circuito 90 faces simples week tóten, relógio e abrigo de ônibus Projeto Especial - tematização de 5 abrigos utilizando 0 faces (2 por abrigo) week MUB (Curitiba) - Circuito 00 faces tóten, relógio e abrigo de ônibus week MUB (Porto Alegre) - Circuito 00 faces tóten, relógio e abrigo de ônibus week Empena Dupla - Ipanema R Prudente de Moraes, 65 (praça General Osório) month

25 MUB (Brasilia)- Circuito 00 faces abrigo de ônibus week MUB (São Paulo) - Circuito 00 faces abrigo de ônibus week Projeto Especial - Av. Paulista

26

27 Full Cost Desc 34,50 50% Negotiaded cost Ins 67, , ,400 50% 40, ,25 50% 36, ,000 20% 08, S 7 M

28 54,944 60% 6, ,875 20%, a definir 00 90

29

30 8 T April W T F S S M T W T F S S

31

32

33 M T W T F S S M T W T 2 F May 3 S WEEK (90 faces) 5 abrigos (0 faces) WEEK (00 faces) WEEK (75 faces)

34 WEEK (85 faces) WEEK (00 faces) abrigos de ônibus

35

36 May 4 S 5 M 6 Total Negotiaded T faces) 67,075 (0 faces) 26, faces) 40, faces) 36,563 08, ,638 R$

37 85 faces) 00 faces) 6,978 6,978 50,000 de ônibus 50, ,65.30

38

39 TOTAL COLUMBIA R$ 58,496 22,675 35,058 3,886 94, ,000

40 54,05 54,05 30, ,85 427,865.60

41

42 COLUMBIA TRISTAR FILMS OF BRAZIL Film: The Amazing Spider-Man 2 METRÔ / TREM SÃO PAULO METRO Total SÃO PAULO RIO DE JANEIRO METRO

43 METRO Total RIO DE JANEIRO TOTAL METRO (*) Custo estimado, a ser definido mediante avaliaç SÃO PAULO - Consolação

44

45 F BRAZIL FORMAT LINHA VERDE Estação Consolação Painel Corredor - CPA 0 (35,00 m x 2,00m) Painel Corredor - CPA 02 (35,00 m x 2,00m) Projeto Especial Corredor + Teto LINHA - COPACABANA X SAENS PEÑA Estação Copacabana Arcoverde Adesivação corredor (34,00 m x 2,00 m) Adesivação corredor (34,00 m x 2,00 m)

46 Projeto Especial - tematização teto (*) ser definido mediante avaliação de layout da tematização

47

48 PERIOD FULL COST mensal 43,400 5% 36,890 mensal 43,400 5% 36,890 DISCOUNT NET COST a definir mensal 49,500 mensal 49,500 25% 37,25 BONIFICADO

49 mensal 8,000-8,000 ut da tematização RIO DE JANEIRO - Copacaban

50

51 INS Apr 6 S 7 M 2 8 T W T F S S M T W

52 3 5 Copacabana Arcoverde

53

54 April T F S S M T W T F S S M

55

56

57 May T W T 2 F 3 S 4 S 5 M 6 T BUDGET R$ 36,890 36,890 73,780 37,25 BONIFICADO

58 8,000 55,25 28,905.00

59

60 TOTAL COLUMBIA R$ SHARE % 32,72 32, ,344 32,377 BONIFICADO 57%

61 5,698 48,075 2, % 00%

62

63 COLUMBIA TRISTAR FILMS OF BRAZIL Film: The Amazing Spider-Man 2 JOURNAL SÃO PAULO METRO Total São Paulo RIO DE JANEIRO METRO Total Rio de Janeiro TOTAL JOURNAL

64

65 FORMAT sobrecapa total - 4 páginas manuseio para embalagem de tela sobrecapa total - 4 páginas manuseio para embalagem de tela

66

67 PAPER Papel Couché Papel Couché

68

69 CIRCULATION Regionalizado - Faria Lima/ Berrini /Alphaville /Paulista / Morumbi 93,000 custo produção Regionalizado - Barra e Zona Sul 68,000 custo produção

70

71 FULL COST DISCOUNT 946,665 92% NET COST INS 80,000 a definir 662,434 9% 60,000 a definir APRIL 27 S

72

73 APRIL MAY M T W T 2 F 3 S BUDGET R$ TOTAL COLUMBIA R$ 80,000 69,768 80,000 69,768 60,000 52,326 60,000 40,000 52,326 22,094

74

75 COLUMBIA TRISTAR FILMS OF BRAZIL Film: The Amazing Spider-Man 2 INTERNET NATIONAL YOUTUBE TOTAL JOURNAL * Valor válido até o dia 0/04, após a data teremos q

76 FORMAT Masthead Expansível 27 milhões de impressões FULL COST 275,000 s a data teremos que reajustar o valor em função do aume

77 DISCOUNT NET COST INS 24% 209,000 APRIL S M T W m função do aumento da tabela. MAY 2 T F

78 MAY TOTAL BUDGET COLUMBIA 3 R$ R$ S 209,000 82, ,000 82,269

79 GLOBO CALDEIRAO DO HUCK GLOBO REPORTER MALHACAO NOVELA I NOVELA II NOVELA III PRACA TV EDICAO PRACA TV 2 EDICAO ENCONTRO COM FÁTIMA MAIS VOCÊ PROFISSÃO REPORTER VALE A PENA VER DE NOVO VIDEO SHOW SESSÃO DA TARDE TELA QUENTE SHOW DE QUINTA FEIRA III SHOW DE TERCA FEIRA I SHOW DE SEXTA FEIRA SHOW DE DOMINGO JORNAL DA GLOBO TEMPERATURA MAXIMA SUPERCINE ZORRA TOTAL FANTÁSTICO ALTAS HORAS DOMINGÃO DO FAUSTÃO SBT BOM DIA & CIA

80 CHAVES SÁBADO ANIMADO BAND CQC A LIGA AGORA É TARDE O MUNDO SEGUNDO OS BRASILEIROS PÂNICO NA BAND SPORT TV TROCA DE PASSE NOT P BEM AMIGOS NOT P TELECINE PREMIUM TCP SESSAO SUPER ESTREIA NOT P SESSÃO DAS 20H TCP SESSAO SUPER ESTREIA NOT

81 TYPE OF PROGRAM VARIETY SHOW DOCUMENTARY TV SHOW YOUNG ORIENTED SOAP OPERA SOAP OPERA SOAP OPERA SOAP OPERA LOCAL DAILY NEWS - 2:45 PM LOCAL DAILY NEWS - 7 PM VARIETY SHOW VARIETY SHOW WEEKLY NEWS TV SHOW SOAP OPERA YOUNG ORIENTED NETWORK BACKSTAGES MOVIES MOVIES TELEVISION SERIE TELEVISION SERIE TELEVISION SERIE TELEVISION SERIE NEWS MOVIES MOVIES COMEDY NEWS AND ENTERTAINENT VARIETY SHOW VARIETY SHOW VARIETY SHOW VARIETY SHOW

82 VARIETY SHOW VARIETY SHOW VARIETY SHOW VARIETY SHOW VARIETY SHOW VARIETY SHOW VARIETY SHOW VARIETY SHOW MOVIES MOVIES MOVIES TYPE OF PROGRAM MOVIES MOVIES MOVIES

83 Its a Saturday afternoon show targeted at teenagers. It is the winner in its time-slo The show addresses issues related to the Brazilian way of life, highlighting matter Is a Brazilian soap opera for the teenage audience. This is the time-slot of the first soap opera that runs everyday, except on Sundays This is the time-slot of the second soap opera that runs everyday, except on Sund This is the time-slot of the third soap opera that runs everyday, except on Sunday Is a live show with interviews, music and audience interaction Is a moorning live show about cookery, art, news and interviews Caco Barcellos and a team of young reporters hit the streets to show diferrent ang Rerun of the most famous soap operas broadcasted by the channel. Its format is that of a daily "electronic magazine", where the network's backstages interviews with the actors, directors and authors, funny segments with scenes from On Mondays, 0 pm, TV Globo offers to the viewers blockbusters that were succe This time-slot is reserved for comedy mini series. This time-slot is reserved for comedy mini series. This time-slot is reserved for comedy mini series. This time-slot is reserved for comedy mini series. The most important daily news of Brazil On Sundays are shown films for the whole family. On Saturdays are shown blockbusters. On Saturdays, the show is a sketch comedy show. It is the audience leader on its Brazilian weekly television newsmagazine broadcast on Sunday. On saturdays a talk show with interviews and music. Is a show with music and interviews on Sundays cartoons and games

84 Série televisiva de origem mexicana, trata-se de uma comédia que conta a históri os próprios brinquedos, geralmente dados ou montados com sucata. cartoons and games Custe o Que Custar (in English, Whatever it Takes, represented by the acronym C humorous and satirical viewpoint. Is a reality show presented by a group of celebrities and reporters who hit the stre Agora é Tarde, is a humorous current affairs program hosted by Danilo Gentili. Is a reality show that show different cities around the world on a perspective of yo Pânico na Band is a Brazilian comedy television show. The program covers week The main soccer games of the weekends with interviews and behind-scenes. Presented by one of the most famous brazilian soccer broadcaster "Galvão Bueno Premieres session of the channel. The main and most awaited films premiered he Movies dubbed in Brazilian portuguese. Premier session of the channel. The main and most awaited films premiered here