Advertising Investments. March May 13

Transcrição

1 Advertising Investments March May 13

2 METODOLOGY This report is based in a sindicated research from Ibope that congregates information on Open TV, Paid TV, Radio, Magazines, Newspapers, Internet and Out of Home. The report on these last two media are less complete than other media and it is possible that the real investment on it is higher than it appears. Discounts: are estimated under market average. We also took into consideration agreements between networks and studios of the same group and high discounts on pan regional buys. Monitored cities: Apucarana, Araçatuba, Bauru, Belo Horizonte*, Belém*, Brasília*, Campinas*, Campo Grande, Cuiabá, Curitiba*, Florianópolis*, Fortaleza*, Franca, Goiânia*, Jaú, João Pessoa, Juiz de Fora, Londrina, Manaus, Maringá, Natal, Ponta Grossa, Porto Alegre*, Pres. Prudente, Recife*, Rib. Preto, Rio de Janeiro*, Salvador*, Santos, São Carlos, São José do Rio Preto, São José dos Campos, São Luis, Sorocaba, São Paulo*, Taubaté, Teresina e Vitória* (*) in those cities we have information on investments and trps.

3 METODOLOGY Rádio Radio stations: Brasília: Rd 104 FM, Clube FM, Atividade FM, CBN FM, JK FM, Jovem Pan FM e Nativa FM. Belo Horizonte: RD BH FM, 98 FM, Alvorada FM, Antena 1 FM, Band News, BH FM, CBN FM, Extra FM, Guarani FM, Itatiaia AM, Jovem Pan FM e Liberdade FM. Recife: RD Recife FM, Radio Jornal AM e Clube FM. Rio de Janeiro : Beat 98 FM, Antena 1 FM, Bandeirantes AM, Band News, CBN AM e FM, FM O Dia, Globo AM, JB FM, MIX FM, MPB FM, Nativa FM, Oi FM, Sulamérica Paradiso FM, Transamérica FM e Tupi AM. São Paulo : Fast 89 FM, Alpha FM, Antena 1 FM, Band FM, Bandeirantes AM e FM, Band News, Capital AM, CBN AM e FM, Eldorado Brasil 3000 FM, Energia 97 FM, Estadão ESPN AM e FM, Gazeta FM, Globo AM, Jovem Pan AM e FM, KISS FM, Metropolitana FM, MIX FM, Nativa FM, Nova Brasil FM, OI FM, Record AM, Sul America Transito FM, Transcotinental FM e Tupi FM. Curitiba: Caoibá FM, Jovem Pan FM, 98 FM e MIX FM. Porto Alegre: 104 FM, 107 Pop Rock, Antena 1 FM, Atlântida FM, Band AM, Band News, Cidade FM, Cintinental FM, Eldorado FM, Farroupilha AM, Gaúcha AM e FM, Guaiba AM e FM, Ipanema FM, Itapema FM, Jovem Pan FM e Pampa AM. Salvador: Band News, Globo FM e Piatã FM

4 METODOLOGY Outdoor - collection is not 100% because of lack of information of outdoor companies. Mobiliário Urbano (MUB) companies audited by Ibope are: Ativa, Plamarc, Cemusa e Clear Channel. There is a lack of information about outdoor s research. It happens because all information collect are responsability of outdoor companies.

5 DISCOUNT POLICY TV TV Globo - 10% For films of Globo Filmes (TV Globo) - 85% SBT - 30% SBT for movies of Warner and Buena Vista - 90% MTV - 40% Others TV cases - 60% Pay Tv Pan regional channels - 90% Globosat - 40% Globo Filmes and Telecine Produções (Globosat)- 85% Channels of same studio(ex.: Sony on Sony s channels), the investiment are not considered.

6 DISCOUNT POLICY Journal Globo Filmes (Jornais O Globo, Extra, Folha e Diário de São Paulo) - 85% Others jornal cases - 50% Magazines Globo Filmes (Ed. Globo) - 85% Othes magazines cases- 40% Radio 50% Internet 50%

7 Total Advertising Spend X Cinema Advertising Spend

8 Cinema spend grew 24,5% when total advertising investment grew 21,8% (year to date). Growth: + 21,8% Growth: + 24,5% Not considering any discounts.

9 Cinema Advertising Spend

10 - FOX Films is the main investidor (17% of total category s spend). - Tv (47%) e Pay tv (34%) are the main media. Total Investimen t Main Investidor MEDIA TV PAY YV JOURNAL RADIO INTERNET MAGAZI NE CINEMA OUTDOOR OOH TV MERCHANDISING STUDIO THE WALT DISNEY COMPANY FOX FILM DO BRASIL PARIS FILMES PARIS FILMES PARAMOUNT PICTURES BRASIL FOX FILMS IMAGE M FILMES - PARIS FILMES

11 FONTE: IBOPE MONITOR 38 MERCADOS - Top five: Somos tão Jovens(Imagem), The Croods(Fox Films), Epic (Fox Films), Iron Man (the Walt Disney) and The Hangover 3(Warner). Universal Imovision Califórnia filmes Downtown filmes Warner Bros Paris Filmes Fox Films The Walt Disney Globo Filmes Columbia H2O Films Paramount Pictures Imagem Filmes Europa filmes TOP 5 International movies(000) TOP 5 Kids movies (000) TOP 5 National movies (000)

12 COLUMBIA Total Investiment: R$ Media mix NEWSPAPER RADIO OPENTV PAYTV 8% 2% 71% 19% High investiment in TV (71%). Main market: São Paulo / Rio de Janeiro R$ R$ R$

13 FOX FILMS Total Investiment: R$ Media mix CINEMA INTERN NEWSPAPE RADIO MAGAZINE OPEN TV PAYTV ET R 6% 1% 8% 0% 6% 41% 39% Priority investiment on TV (41%). Main Channel: Globo

14 PARIS FILMES CINEMA Total Investiment : R$ NEWSPAPE R Media mix MUB RADIO OPEN TV PAYYTV 0% 57% 9% 5% 6% 22% Priority investiment on Newspaper (57%) Main titles: Metro (SP) / O Estado de SP ( SP) / Metro (RJ) / Metro (RS) / Metro (MG)

15 PARAMOUNT Total Investiment : R$ Media mix INTERN ET NEWSPAPER MUB RADIO OPENTV PAYTV 22% 1% 0% 1% 37% 38% Other Movies Movie Investiment R$ (000) DESPICABLE ME 2 20 CIRQUE DU SOLEI WORLDS AWAY 3D 19 JACK REACHER 3 TV and Pay TV are the main media used. Main Channels: OPEN TV: Globo (75%) PAYTV: Globosat (86%)

16 IMAGEM FILMES Total Investiment : R$ Media mix CINEMA INTERNET NEWSPAPE R MUB RADIO OPEN TV PAYTV 10% 1% 3% 0% 2% 56% 27%

17 THE WALT DISNEY COMPANY CINEM A Total Investiment : R$ Media mix NEWSPAPER MUB MAGAZINE OPEN TV PAYTV 8% 4% 0% 0% 56% 32%

18 GLOBO FILMES Total Investiment : R$ Media mix NEWSPAPER MUB RADIO OPEN TV PAYTV 8% 1% 2% 43% 46% Exclusive investiment in OPENTV: Globo

19 WARNER BROS CINEMA INTERNET Total Investiment : R$ NEWSPAP ER Media mix MUB RADIO MAGAZIN E OPEN TV PAYTV 9% 1% 3% 0% 1% 1% 21% 64%

20 UNIVERSAL CINEM A INTERNET NEWSPAP ER Total Investiment : R$ Media mix MUB RADIO MAGAZIN E OPEN TV PAYTV 2% 1% 3% 0% 1% 0% 54% 39%

21 GLOBO FILMES Films produced / co-produced by Globo Filmes in Giovanni Improtta - A Busca - De Pernas para o Ar 2 - Faroeste Caboclo - Vai que da Certo Films produced / co-produced Telecine em Zero Dark Thirty - Colegas - Texas Chainsaw 3D - Vendo ou alugo - The Host - Meu Pé de laranja lima