COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL American Hustle. Rio, 19/12/2013

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1 COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL American Hustle Rio, 19/12/2013

2 MEDIA FLOW CHART Film: American Hustle MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 3nd WEEK (Sustaining) PAY TV National From January 10th until January 25th spots 30" and sneak peak 60" R$ 593,429 INDOOR MEDIA São Paulo Spots 15" From January 19th until January 27th R$ 45,585 OOH Rio de Janeiro From January 19th until January 27th R$ 59,210 Top 10 Territory Italy Mexico Korea Brazil Spain France Germany Australia UK Japan Release Date Jan 24th

3 COLUMBIA TRISTAR FILMS OF BRAZIL Film: American Hustle MIDIA ITEM BUDGET R$ (1) TOTAL COLUMBIASHARE% versão anterior R$ R$ PAY TV TNT Launch 117, ,909 FOX Launch 113, ,259 MULTISHOW Launch 100,550 88,755 WARNER Launch 131, ,305 MEGAPIX Launch 44,720 39,474 REDE TELECINE Launch 63,300 55,875 UNIVERSAL Launch 64,960 57,340 SPACE Launch 35,700 31,512 TOTAL PAY TV 672, ,429 85% INDOOR MEDIA ELETROMIDIA - SP Launch 51,643 45,585 TOTAL RADIO 51,643 45,585 7% OOH CLEARCHANNEL Launch 67,078 59,210 TOTAL METRO 67,078 59,210 8% 317, , GRAND TOTAL 791, ,224 93% TOTAL WITH TAX - CENÁRIO I 698,224 corte BUDGET (2): SPECIAL PRICE TO COLUMBIA - 8%

4 COLUMBIA TRISTAR FILMS OF BRAZIL AMERICAN HUSTLE

8 COLUMBIA TRISTAR FILMS OF BRAZIL Film: AMERICAN HUSTLE Target 1: AS ABC anos c/ pay tv Target2: AS ABC anos c/ pay tv PAY TV TNT MEGA FILM NOT TNT MEGA FILM NOT DM TNT NITRO NOT 2 TNT FILME NOT 2 TNT FILME NOT 1 TNT FILME NOT 3 SNEAK PEAK - FAIXA 18H-01H THE WALKING DEAD NOT P OS SIMPSONS NOT 1 CINE FOX NOT CINE FOX NOT DM 1 FAIXA 18H-01H TNT Total TNT FOX Total Fox

9 VAI QUE COLA NOT P MULTISHOW AO VIVO NOT P MEU PASSADO CONDENA NOT TOP TVZ NOT P TVZ NOT P FAIXA 18H-01H MULTISHOW Total Multishow WARNER MOM NOT MT THE BIG BANG THEORY NOT 4 TWO AND A HALF MEN NOT 8 WARNER MOVIES NOT SB 2 FRIENDS NOT 8 SNEAK PEAK - FAIXA 18H-01H MGP MEGA PIX NOT P MGP MEGA PIX NOT DM MGP POWER PIX NOT P MGP SESSAO 10H NOITE 1 MGP SESSAO 8H NOITE 1 Total Warner MEGAPIX Total Megapix REDE TELECINE

10 SESSAO SUPER ESTREIA SESSAO DAS 20H BATES MOTEL CINE UNIVERSAL CINE UNIVERSAL ELEMENTARY CHICAGO FIRE FLASHPOINT HOUSE FAIXA 18H-01H FAIXA 18H-01H Total Rede Telecine UNIVERSAL Total Universal SPACE Total Space TOTAL PAY TV Custo de produção por canal - em torno de R$ 10

11 Programas/ Faixa Horária Dia da Semana Formato Custo Tabela 22:30 SEX 30" 7,150 22:00 DOM 30" 5,252 22:00 QUA 30" 16,445 22:30 SEG A DOM 30" 16,445 20:30 SEG A DOM 30" 16,445 18:30 SEG A DOM 30" 13,260 18:00-01:00-60" 25,300 22:30 TER 30" 17,080 21:00 SEG A DOM 30" 17,080 22:30 QUI A SAB 30" 17,080 22:00 DOM 30" 17,080 18:00-01:00-30" 17,080

12 22:30 SEG A SEX 30" 5,900 20:00 SEG 30" 5,900 23:00 QUA 30" 5,900 19:00 SAB 30" 6,000 19:00 SEG A SEX 30" 5,900 18:00-01:00-30" 5,900 21:00 TER 30" 15,860 21:30 SEG A SEX 30" 15,860 19:00 SEG A SEX 30" 15,860 18:00 SAB 30" 15,860 18:00 SEG A SEX 30" 15,860 18:00-01:00-60" 24,400 22:30 SEX 30" 7,000 20:00 DOM 30" 6,500 22:00 QUA 30" 6,400 22:00 SEG A DOM 30" 6,500 20:00 SEG A DOM 30" 6,500

13 22:00 SAB 30" 25,400 20:00 SEG A DOM 30" 9,000 20:00 DOM 30" 6,100 18:30 DOM 30" 6,100 22:30 SEG A SEX 30" 6,100 22:00 QUI 30" 6,100 22:00 TER 30" 6,800 12:00 SAB 30" 2,300 17:00 SEG A SEX 30" 2,300 18:00-01:00-30" 6,100 18:00-01:00-30" 8, (líquido)

14 Desconto Custo Unitário Negociad o Inserções Indivíduos c/ paytv TRP TRP TOTAL 1 TOTAL 2 70% 2, % 1, % 4, % 4, % 4, % 3, % 7, % 5, % 5, % 5, % 5, % 5,

15 50% 2, % 2, % 2, % 3, % 2, % 2, % 4, % 4, % 4, % 4, % 4, % 7, % 2, % 2, % 2, % 2, % 2,

16 50% 12, % 3, % 2, % 2, % 2, % 2, % 2, % % % 2, % 2,

17 F S S M T W T F S S M T

20 W T F S BUDGET 1 R$ 1 6,435 3, , , ,601 15, , ,717 11, , ,934 11, , ,582

21 ,650 11, , , , , ,550 9, , , , , , , ,400 5, , , , ,720

22 1 38, , ,300 4,880 4, , ,880 5, , , , , , , ,288.70

23 TOTAL COLUMBIA R$ 5,680 2,782 8,710 13,064 26,129 14,046 33, ,909 10,554 36,937 15,830 10,554 26, ,259

24 18,228 10,416 5,208 13,241 10,416 31,248 88,755 8,400 20,999 16,800 12,600 25,199 32, ,305 7,415 4,590 4,519 9,180 13,770 39,474

25 33,631 22,244 55,875 4,308 4,308 15,077 4,308 4,802 2,436 4,873 17,230 57,340 31,512 31, ,429.24

26 COLUMBIA TRISTAR FILMS OF BRAZIL FILME: American Hustle INDOOR MEDIA RJ/SP Eletromidia Total Eletromidia TOTAL INDOOR MEDIA * Shoppings São Paulo - Shopping Eldorado, Shoppi Plaza, Shopping Frei Caneca, Shopping Santana Parq * Shoppings Rio de Janeiro - Shopping Nova Améric **Shoppings São Paulo - Shopping Jardim Sul, Shop ** Shoppings Rio de Janeiro - Shopping da Gávea, N

27 FORMAT LedTv e Testeira LFD - filme 15" 16 shoppings* ing Metrô Tatuapé, Shopping Metrô Itaquera, Shopp que, Shopping Praça da Moça, Super Shopping Osa ca, Shopping Downtown, Botafogo Praia Shopping, S pping Plaza Sul, Shopping Center Norte, Shopping V Norte Shopping.

28 Period Full Cost Desc Negotiaded cost semanal 79,450 35% 51,643 ping Boulevard Tatuapé, Shopping Sp Market, Shopping W asco, Shopping Internacional Guarulhos. Shopping Leblon, Shopping Iguatemi. Villa Lobos.

29 quant. January inserções/dia (por shoppings) West

30 27 Total Negotiaded R$ TOTAL COLUMBIA R$ 51,643 45,585 51,643 45,585 51, ,584.83

31 COLUMBIA TRISTAR FILMS OF BRAZIL FILME: American Hustle OOH RIO DE JANEIRO MUB - Clear Channel Total RIO DE JANEIRO TOTAL OOH

32 FORMAT Period MUB - Circuito 100 faces toten, relógio e abrigo de ônbus week

33 Full Cost Desc Negotiaded cost Ins JANUA S M T W T 134,156 50% 67, WEEK ( 100 ###

34 ARY F S S M Total Negotiaded R$ TOTAL COLUMBIA R$ (100 faces) 67,078 59,210 67,078 59,210 67, ,209.86

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