The 1st Kickers Flagship: to conquer the Left Bank, a step up for the brand and an architectural challenge for the agency.

Transcrição

1 Paris, 7/6/211 The 1st Kickers Flagship: to conquer the Left Bank, a step up for the brand and an architectural challenge for the agency. Once again Kickers puts its trust in centdegrés for this realisation in the very heart of Saint-Germain, at rue du Four, Paris 756 Two years ago, centdegrés created the l y a deux ans, centdegrés created the Kickers architectural concept to echo the brands new positioning. The pilot boutique, situated at 131 rue du Faubourg Saint Antoine in Paris is a success. Kickers has since then entrusted centdegrés with the realisation of other points of sale both in France and abroad. If you are strolling around the chic and trendy quarter of Saint Germain des Prés, you will find the rue du Four has become unmissable for all serious shoppers. Here, behind the doublefronted windows at 46-48, is the Kickers boutique, attracting the eye with its colours and curiosities. Going inside the surprises continue with a childrenswear section, in coherence with the casual jeansware spirit of the collection. The general ambiance of the boutique is that of a village with, at its centre, a leafy square made out of recycled wood by the artist Stéphane Polve. Brand theatres, serve to remind us of the Kickers story, the original products, legendary advertising, and give impetus to the visit, drawing us through to the back of the store. Objects, each more singular than the next, (a bicycle, washing lines, a wheel-barrow ) break up this trail of discovery for the pleasure of both children and grown ups. In 29, Kickers repositioned its brand and called on centdegrés to create its architectural concept. Recentred on its DNA, Kickers remembers its original values: the crossgenerational aspect, authenticity and modernity. centdegrés Paris -12 rue Martel 751 Paris Tel : + 33(1) Contact : Laetitia Hanusyn l.hanusyn@centdegres.fr 1

2 Paris, 7/6/211 centdegrés Paris -12 rue Martel 751 Paris Tel : + 33(1) Contact : Laetitia Hanusyn l.hanusyn@centdegres.fr Flagship Kickers, 46-48, rue du Four, Paris 6e 2

3 Paris, 7/6/211 A 3rd Parisien boutique realised by centdegrés: a strong and evolving concept The key values of Kickers are omnipresent : joyfulness, authenticity, modernity, cross-generational appeal. The decor brings to mind the universe of an artist s studio, where industrial materials and furniture are mixed in harmony. The box, symbol of the shoe industry, remains the unifying element of the concept. It has migrated out of the stockroom to invade the whole space: cubes, storage racks, central podium, etc. The place cleverly mixes poetry and practicality, order and freedom, modernity and authenticity as much for the pleasure of the old as the young, who share the share taste for this relooked legendary footware, and now clothing as well. 131, rue du Faubourg Saint Antoine Paris 11 e 12, avenue Victor Hugo Paris 16 e 46-48, rue du Four Paris 6 e centdegrés Paris -12 rue Martel 751 Paris Tel : + 33(1) Contact : Laetitia Hanusyn l.hanusyn@centdegres.fr 3

4 Paris, 7/6/211 Introducing a range of clothing into a shoe shop Originality Simplicity Authenticity Jeansware Poetic Dynamic Modernity Modularity Joyfulness Natural centdegrés Paris -12 rue Martel 751 Paris Tel : + 33(1) Contact : Laetitia Hanusyn l.hanusyn@centdegres.fr 4

5 Paris, 7/6/211 centdegrés Paris -12 rue Martel 751 Paris Tel : + 33(1) Contact : Laetitia Hanusyn l.hanusyn@centdegres.fr 5

6 ACTUALITE Paris, 7/6/211 Behind the scenes centdegrés Paris -12 rue Martel 751 Paris Tel : + 33(1) Contact : Laetitia Hanusyn l.hanusyn@centdegres.fr 6

7 Paris, 7/6/211 centdegrés Paris -12 rue Martel 751 Paris Tel : + 33(1) Contact : Laetitia Hanusyn l.hanusyn@centdegres.fr 7

8 Paris, 7/6/211 The teams centdegrés Creative Director David Nitlich Architecture team Myriam Akl Hae-shin Lim François Saudubray Marie-Christine Nkodo Matthieu Rochette Consultant Gaëlle Doré Kickers Retail Development Director Caroline Mamou Design and Marketing Director Delphine Papiernik Retail Manager Karine Georges centdegrés Paris -12 rue Martel 751 Paris Tel : + 33(1) Contact : Laetitia Hanusyn l.hanusyn@centdegres.fr 8

9 Paris, 7/6/211 A talent for creation, the spirit of a builder Created in Paris in 1988 by David Nitlich and Elie Papiernik and joined in 29 by Thibault Ponroy, the independent design agency, centdegrés, is highly respected for its atypical vision of its business. For the agency, talent has always been used for an end result of value creation. Placing at the heart of its concerns, meaning, pertinence, desirability, originality, centdegrés never loses sight of the objectives of the brands it works for. Benefiting from an integrated architecture pole of 5 people, the agency has handled projects in their entirety for over 15 years: creation of new concepts, feasability studies (technical and financial), building work preparation (calls to tender and administrative paperwork), follow up and building work reception, management of all suppliers concerned. Over the years, close collaboration has been established with a pool of professionals from the building trade (lighting designers, acoustic engineers, fluid and structural engineers) and projects have multiplied both in France and abroad: Flagship Shanghai Vive in Shanghai, Flagship Sheme in Peking, Martell Experience Boutique, at Hong Kong s airport, SPA Herborist in Shanghai and a network of 5 points of sale in China, a network of 12 Petit Bateau shops, by Terry make-up boutiques, Nuxe spas, Carita s Maison de Beauté, the first Champagne Bubbles bar/restaurant, etc. Over these past two years, centdegrés has expanded internationally with three new agencies: in Casablanca, Shanghai, and most recently in Sao Paulo. These structures enjoy the general expertise of centdegrés over its different areas of activity (brand vision, style platform, strategic marketing, visual identity, product design, packaging development, bottle design, category management, merchandising, commercial architecture, production) and share the same objectives: - to accompany top brands with their creation and profitable development. to accompany international groups with their specific developments. New address, new centdegrés realisation On the 5th January this year we moved into 12, rue Martel, Paris 751 After only 3 months building work, the old textile workshop, built in the 19th century, gave way to our design agency. The objective was to breathe new life into into this industrial building in the heart of Paris. Openness, space and communication guided our architectural choices giving birth to a creative space of almost 9sqm, freeing up minds and facilitating the exchange of ideas. The original materials, mainly wood and metal, have been bared and made beautiful to restore the original soul to the premises whilst carrying it forward into the future. For more information about our agency and to download the press release, click onto: centdegrés Paris -12 rue Martel 751 Paris Tel : + 33(1) Contact : Laetitia Hanusyn l.hanusyn@centdegres.fr 9