COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 2012 National Revision 3 RIO, 09.18.09
COLUMBIA TRISTAR FILMS OF BRAZIL 2012 TERRITORY: BRAZIL TARGET AUDIENCE: The target used in the plan according to IBOPE rating's institute: In order of priority our target audiences are as follows: 1.Male and Female ABC 13-34 years 2.Male and Female ABC 35-44 years MEDIA: TELEVISION - NATIONAL MARKET (15" / 30"), RIO DE JANEIRO, SÃO PAULO WITH 60" INSERTION ON FANTASTICO AND MORE 10 MARKETS, WITH 30" INSERTION ON FANTÁSTICO We recommend, with high priority, television for its great penetration and covering in the target. Lauching: From November 08th until November 14th. Average cover - around 70. Medium Frequency - above 3,0 RADIO Advertising buy as outlined on the flow chart ( two days) - Only Rio de Janeiro and São Paulo NEWSPAPER AND MAGAZINE We recommend these media for the qualification and penetration in all ABC targets. Only Rio de Janeiro and São Paulo PAY TV We are recommending the use of this medium for its affinity with target. We will be present with commercials of 30" and 15" in the channels of bigger penetration (Sportv / Universal / Globo News / Telecine) Road Block - One spots of 60" in Globo Sat Channels, in prime time on the Sunday before de launch Globo Sat Channels: Sportv / Globo News / GNT / Universal / Telecine / Megapix / Canal Brasil / Miltishow
MEDIA FLOW CHART Film: 2012 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 3nd WEEK (Sustaining) Base Rio de Janeiro From November 08h until November 14th spots 60", 30" and 15" TELEVISION R$ 2,631,553 PAY TV Base Rio de Janeiro From November 08h until November 14th spots 60", 30" and 15" 229,756 PRINT: Different format Rio and São Paulo - November 08th MAGAZINE R$ 18,706 NEWSPAPERS Different format Rio and São Paulo - November 13th R$ 32,368 Spots of 30" - Rio de Janeiro and São Paulo From November 11th until November 13th RADIO 22,127 Top 10 Territory Italy Mexico Korea Brazil Spain France Germany Australia UK Japan Release Date November 13th
COLUMBIA TRISTAR FILMS OF BRAZIL 2012 BUDGET SUMMARY MIDIA ITEM BUDGET R$ (1) BUDGET R$ (2) SHARE% TELEVISION NATIONAL MARKET - 30" and 15" Launch 2,640,265 2,349,836 RIO DE JANEIRO - 60" (FANTÁSTICO) Launch 69,295 61,672 SÃO PAULO - 60" (FANTÁSTICO) Launch 146,954 130,789 10 MARKETS - 30" (FANTÁSTICO) Launch 100,288 89,256 TOTAL TV 2,956,802 2,631,553 90% TV TAX 7,983 PAY TV NATIONAL MARKET - "ROAD BLOCK" - 60" Launch 94,338 83,961 NATIONAL MARKET - 30" AND 15" Launch 163,814 145,795 TOTAL PAY TV 258,153 229,756 8% PAY TV TAX 697 MAGAZINE RIO DE JANEIRO - ISLAND Launch 5,022 4,470 SÃO PAULO - ISLAND Launch 15,996 14,236 TOTAL MAGAZINE 21,018 18,706 1% MAGAZINE TAX 57 NEWSPAPER RIO DE JANEIRO - HALF PAGE Launch 14,330 12,753 SÃO PAULO - 1 PAGE and HALF PAGE Launch 22,039 19,614 TOTAL NEWSPAPER 36,368 32,368 1% NEWSPAPER TAX 98 RADIO RIO DE JANEIRO - MEDIA SPOTS 30" Launch 6,329 5,633 SÃO PAULO - MEDIA SPOTS 30" Launch 18,533 16,494 TOTAL RADIO 24,862 22,127 1% RADIO TAX 67 GRAND TOTAL 3,297,202 2,934,510 100% NOT ENCLOSED TAX 8,902 TOTAL WITH TAX 2,943,412
BUDGET (2): SPECIAL PRICE TO COLUMBIA - 11%
COLUMBIA TRISTAR FILMS OF BRAZIL 2012 Spots = 60", 30" and 15" Launch MARKETS BUDGET R$ (1) BUDGET R$ (2) % TV - NATIONAL - 30" and 15" 2,640,265 2,349,836 89% RIO DE JANEIRO - 60" 69,295 61,672 2% SÃO PAULO - 60" 146,954 130,789 5% BELO HORIZONTE - 30" 15,326 13,640 1% BRASILIA - 30" 7,704 6,856 0% CAMPINAS - 30" 12,322 10,966 0% FORTALEZA - 30" 7,844 6,981 0% CURITIBA -30" 11,302 10,059 0% GOIANIA - 30" 6,573 5,850 0% PORTO ALEGRE - 30" 13,550 12,059 0% RECIFE - 30" 8,596 7,650 0% RIBEIRÃO PRETO - 30" 6,682 5,947 0% SALVADOR - 30" 10,389 9,246 0% TOTAL 2,956,802 2,631,553 100%
Client: COLUMBIA TRISTAR BUENA VISTA F. BRASIL Product: Bad Boys 2 Market: NET Period: 14 a 21/09/2003 Target (P): Target (S): M ABC 18-24 M/F ABC 12-24 A = BAD BOYS 2 (A) - SEXTA NOS CINEMAS - 30" C =BAD BOYS 2 (C) EM EXIBIÇÃO - 30" Programs Timetable 14 15 16 17 18 19 20 21 Cost TOT Total TELECINE D S T Q Q S S D INS Cost ACTION 2A 2A 2A 2A 2A 2C 2C 2C 1,200.00 16 13,440.00 Total Network 16 13,440.00
COLUMBIA TRISTAR FILMS OF BRAZIL 2012 TARGET 1 - MF / ABC 13-34 years TARGET 2 - MF / ABC 35-44 years Markets LAUNCH OTS REACH - % TRP TARGET 1 TARGET 2 TARGET 1 TARGET 2 TARGET 1 TARGET 2 NET 3.4 4.0 69.67 69.64 206 246 BASE RIO / SP + 10 MARKETS* 3.6 4.2 70.64 69.84 217 261 WITH FANTASTICO 60" AND 30" * 10 MARKETS = BELO HORIZONTE, BRASILIA, CAMPINAS, FORTALEZA, CURITIBA, GOIANIA, PORTO ALEGRE, RECIFE, RIBEIRÃO PRETO E SALVADOR
Nº Plano: 22615 A = 30" SEXTA NOS CINEMAS Praça: NACIONAL B = 15" SEXTA NOS CINEMAS Target Pri.: AMBOS ABC 18/34 D = 15" EM EXIBIÇÃO NOS CINEMAS Target Sec.: AMBOS ABC 25+ NOVEMBRO REDE PROGRAMAS Peça INS % NEG PREÇO NEGOCIADO AUDIÊNCIA 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 DOM. TRP (Pri) TRP (Sec) D S T Q Q S S D S T Q Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP IA TRP GLO A GRANDE FAMILIA 22:05 22:50 B B 1 215,325.00 215,325.00-5.00 204,558.75 204,558.75 31.73 32 14.60 15 17.04 17 29.16 GLO CALDEIRAO DO HUCK 14:35 16:25 D D 1 34,800.00 34,800.00-7.00 32,364.00 32,364.00 16.99 17 6.97 7 7.82 8 9.66 GLO CASSETA & PLANETA 22:05 22:40 A A 1 262,900.00 262,900.00-5.00 249,755.00 249,755.00 30.25 30 13.69 14 16.22 16 37.96 GLO GLOBO REPORTER 22:05 23:10 D D 1 167,625.00 167,625.00-5.00 159,243.75 159,243.75 27.52 28 11.54 12 15.48 15 28.72 GLO MALHACAO 17:45 18:15 A A 1 109,600.00 109,600.00-7.00 101,928.00 101,928.00 25.44 25 9.86 10 9.77 10 21.51 GLO MALHACAO 17:45 18:15 B B B D 3 82,200.00 246,600.00-7.00 76,446.00 229,338.00 25.44 76 9.86 30 9.77 29 16.13 GLO NOVELA I 18:15 19:05 B B D 2 120,750.00 241,500.00-7.00 112,297.50 224,595.00 27.59 55 9.33 19 13.17 26 25.05 GLO NOVELA II 19:20 20:15 A A 1 220,100.00 220,100.00-5.00 209,095.00 209,095.00 30.57 31 10.60 11 15.52 16 41.05 GLO NOVELA II 19:20 20:15 D B D 2 165,075.00 330,150.00-5.00 156,821.25 313,642.50 30.57 61 10.60 21 15.52 31 30.79 GLO NOVELA III 20:55 22:05 A A 1 380,300.00 380,300.00-5.00 361,285.00 361,285.00 38.82 39 15.58 16 21.40 21 48.26 GLO PROFISSAO REPORT 23:25 23:50 A A 1 98,400.00 98,400.00-7.00 91,512.00 91,512.00 19.54 20 10.31 10 9.90 10 18.47 GLO SESSAO DE SABADO 16:35 18:15 D D 1 24,550.00 24,550.00-8.00 22,586.00 22,586.00 17.33 17 7.03 7 7.89 8 6.69 GLO SHOW DE QUINTA FE 22:50 23:45 B B 1 95,325.00 95,325.00-7.00 88,652.25 88,652.25 21.91 22 11.40 11 11.22 11 16.18 GLO SHOW DE TERCA FE 22:40 23:25 A A 1 170,000.00 170,000.00-7.00 158,100.00 158,100.00 25.02 25 11.96 12 12.81 13 27.51 GLO TELA QUENTE 22:05 00:10 A A 1 203,800.00 203,800.00-5.00 193,610.00 193,610.00 27.63 28 13.39 13 14.59 15 30.09 PREÇO TOTAL 3 3 2 5 4 2 19 ### ### 505 206 246 26.62 TOTAL TRP 34 36 25 56 41 14 TOTAL GRP 84 75 64 137 111 34 C.P.M. (Pri)
Nº Plano: 22615 Praça: SAO PAULO Target Pri.: AMBOS ABC 18/34 X = 60" Target Sec.: AMBOS ABC 25+ REDE PROGRAMAS NOVEMBRO Peça INS % NEG PREÇO NEGOCIADO AUDIÊNCIA C.P.M. 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 DOM. TRP (Pri) TRP (Sec) (Pri) D S T Q Q S S D S T Q Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP IA TRP GLO FANTASTICO 20:45 23:05 X X 1 154,688.00 154,688.00-5.00 146,953.60 146,953.60 23.32 23 8.68 9 12.54 13 350.85 PREÇO TOTAL 1 1 154,688.00 146,953.60 23 8 13 350.85 TOTAL TRP 9 TOTAL GRP 23
Nº Plano: 22615 Praça: RIO DE JANEIRO Target Pri.: AMBOS ABC 18/34 X = 60" Target Sec.: AMBOS ABC 25+ REDE PROGRAMAS NOVEMBRO Peça INS % NEG PREÇO NEGOCIADO AUDIÊNCIA C.P.M. 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 DOM. TRP (Pri) TRP (Sec) (Pri) D S T Q Q S S D S T Q Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP IA TRP GLO FANTASTICO 20:45 23:05 X X 1 72,942.00 72,942.00-5.00 69,294.90 69,294.90 24.31 24 11.25 11 14.80 15 251.50 PREÇO TOTAL 1 1 72,942.00 69,294.90 24 11 15 251.50 TOTAL TRP 11 TOTAL GRP 24
Nº Plano: 22615 Praça: BRASILIA Target Pri.: AMBOS ABC 18/34 A = 30" Target Sec.: AMBOS ABC 25+ REDE PROGRAMAS NOVEMBRO Peça INS % NEG PREÇO NEGOCIADO AUDIÊNCIA C.P.M. 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 DOM. TRP (Pri) TRP (Sec) (Pri) D S T Q Q S S D S T Q Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP IA TRP GLO FANTASTICO 20:45 23:05 A A 1 8,109.00 8,109.00-5.00 7,703.55 7,703.55 25.48 25 12.12 12 15.07 15 91.87 PREÇO TOTAL 1 1 8,109.00 7,703.55 25 12 15 91.87 TOTAL TRP 12 TOTAL GRP 25
Nº Plano: 22615 Praça: BELO HORIZONTE Target Pri.: AMBOS ABC 18/34 A = 30" Target Sec.: AMBOS ABC 25+ REDE PROGRAMAS NOVEMBRO Peça INS % NEG PREÇO NEGOCIADO AUDIÊNCIA C.P.M. 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 DOM. TRP (Pri) TRP (Sec) (Pri) D S T Q Q S S D S T Q Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP IA TRP GLO FANTASTICO 20:45 23:05 A A 1 16,133.00 16,133.00-5.00 15,326.35 15,326.35 24.27 24 9.12 9 14.52 15 139.45 PREÇO TOTAL 1 1 16,133.00 15,326.35 24 9 15 139.45 TOTAL TRP 9 TOTAL GRP 24
Nº Plano: 22615 Praça: CAMPINAS Target Pri.: AMBOS ABC 18/34 A = 30" Target Sec.: AMBOS ABC 25+ REDE PROGRAMAS NOVEMBRO Peça INS % NEG PREÇO NEGOCIADO AUDIÊNCIA C.P.M. 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 DOM. TRP (Pri) TRP (Sec) (Pri) D S T Q Q S S D S T Q Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP IA TRP GLO FANTASTICO 20:45 23:05 A A 1 12,970.00 12,970.00-5.00 12,321.50 12,321.50 23.32 23 8.68 9 12.54 13 491.53 PREÇO TOTAL 1 1 12,970.00 12,321.50 23 8 13 491.53 TOTAL TRP 9 TOTAL GRP 23
Nº Plano: 22615 Praça: CE-ESTADO Target Pri.: AMBOS ABC 18/34 A = 30" Target Sec.: AMBOS ABC 25+ REDE PROGRAMAS NOVEMBRO Peça INS % NEG PREÇO NEGOCIADO AUDIÊNCIA C.P.M. 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 DOM. TRP (Pri) TRP (Sec) (Pri) D S T Q Q S S D S T Q Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP IA TRP GLO FANTASTICO 20:45 23:05 A A 1 8,257.00 8,257.00-5.00 7,844.15 7,844.15 22.78 23 10.72 11 11.99 12 42.00 PREÇO TOTAL 1 1 8,257.00 7,844.15 23 10 12 42.00 TOTAL TRP 11 TOTAL GRP 23
Nº Plano: 22615 Praça: CURITIBA Target Pri.: AMBOS ABC 18/34 A = 30" Target Sec.: AMBOS ABC 25+ REDE PROGRAMAS NOVEMBRO Peça INS % NEG PREÇO NEGOCIADO AUDIÊNCIA C.P.M. 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 DOM. TRP (Pri) TRP (Sec) (Pri) D S T Q Q S S D S T Q Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP IA TRP GLO FANTASTICO 20:45 23:05 A A 1 11,897.00 11,897.00-5.00 11,302.15 11,302.15 29.01 29 11.76 12 17.49 17 125.71 PREÇO TOTAL 1 1 11,897.00 11,302.15 29 11 17 125.71 TOTAL TRP 12 TOTAL GRP 29
Nº Plano: 22615 Praça: GOIANIA Target Pri.: AMBOS ABC 18/34 A = 30" Target Sec.: AMBOS ABC 25+ REDE PROGRAMAS NOVEMBRO Peça INS % NEG PREÇO NEGOCIADO AUDIÊNCIA C.P.M. 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 DOM. TRP (Pri) TRP (Sec) (Pri) D S T Q Q S S D S T Q Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP IA TRP GLO FANTASTICO 20:45 23:05 A A 1 7,068.00 7,068.00-7.00 6,573.24 6,573.24 25.48 25 12.12 12 15.07 15 146.86 PREÇO TOTAL 1 1 7,068.00 6,573.24 25 12 15 146.86 TOTAL TRP 12 TOTAL GRP 25
Nº Plano: 22615 Praça: SALVADOR Target Pri.: AMBOS ABC 18/34 A = 30" Target Sec.: AMBOS ABC 25+ REDE PROGRAMAS NOVEMBRO Peça INS % NEG PREÇO NEGOCIADO AUDIÊNCIA C.P.M. 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 DOM. TRP (Pri) TRP (Sec) (Pri) D S T Q Q S S D S T Q Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP IA TRP GLO FANTASTICO 20:45 23:05 A A 1 10,936.00 10,936.00-5.00 10,389.20 10,389.20 27.14 27 11.84 12 14.09 14 105.25 PREÇO TOTAL 1 1 10,936.00 10,389.20 27 11 14 105.25 TOTAL TRP 12 TOTAL GRP 27
Nº Plano: 22615 Praça: RIBEIRÃO PRETO Target Pri.: AMBOS ABC 18/34 A = 30" Target Sec.: AMBOS ABC 25+ REDE PROGRAMAS NOVEMBRO Peça INS % NEG PREÇO NEGOCIADO AUDIÊNCIA C.P.M. 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 DOM. TRP (Pri) TRP (Sec) (Pri) D S T Q Q S S D S T Q Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP IA TRP GLO FANTASTICO 20:45 23:05 A A 1 7,034.00 7,034.00-5.00 6,682.30 6,682.30 23.32 23 8.68 9 12.54 13 504.62 PREÇO TOTAL 1 1 7,034.00 6,682.30 23 8 13 504.62 TOTAL TRP 9 TOTAL GRP 23
Nº Plano: 22615 Praça: PORTO ALEGRE Target Pri.: AMBOS ABC 18/34 A = 30" Target Sec.: AMBOS ABC 25+ REDE PROGRAMAS NOVEMBRO Peça INS % NEG PREÇO NEGOCIADO AUDIÊNCIA C.P.M. 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 DOM. TRP (Pri) TRP (Sec) (Pri) D S T Q Q S S D S T Q Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP IA TRP GLO FANTASTICO 20:45 23:05 A A 1 14,263.00 14,263.00-5.00 13,549.85 13,549.85 35.54 36 17.69 18 22.37 22 109.01 PREÇO TOTAL 1 1 14,263.00 13,549.85 36 17 22 109.01 TOTAL TRP 18 TOTAL GRP 36
Nº Plano: 22615 Praça: RECIFE Target Pri.: AMBOS ABC 18/34 A = 30" Target Sec.: AMBOS ABC 25+ REDE PROGRAMAS NOVEMBRO Peça INS % NEG PREÇO NEGOCIADO AUDIÊNCIA C.P.M. 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 DOM. TRP (Pri) TRP (Sec) (Pri) D S T Q Q S S D S T Q Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP IA TRP GLO FANTASTICO 20:45 23:05 A A 1 9,048.00 9,048.00-5.00 8,595.60 8,595.60 23.50 24 10.74 11 13.91 14 104.97 PREÇO TOTAL 1 1 9,048.00 8,595.60 24 10 14 104.97 TOTAL TRP 11 TOTAL GRP 24
Nº Plano: 22382 A = SEXTA NOS CINEMAS = 30" X - 60" SEXTA NOS CINEMAS Praça: NACIONAL B = SEXTA NOS CINEMAS = 15" Target Pri.: AMBOS ABC 13/34 D = EM EXIBIÇÃO = 15" REDE PROGRAMAS NOVEMBRO 09 PREÇO NEGOCIADO Peça 08 09 10 11 12 13 14 15 INS % NEG D S T Q Q S S D UNIT. TOTAL UNIT. TOTAL ROAD BLOCK GLOBO SAT CHANNELS PRIME TIME X 94,338.43 83,961.20 MIDIA AVULSA SPORTV BEM AMIGOS NOT P 21:00 23:30 A 1A 1 7,290.00 7,290.00 ### 4,374.00 4,374.00 SPORTV FAIXA 18:00 01:00 18:00 01:00 A 1A 1A 1A 3 6,123.60 18,370.80 ### 3,674.16 11,022.48 SPORTV FAIXA 18:00 01:00 18:00 01:00 B 1B 1B 1D 3 4,592.70 13,778.10 ### 2,755.62 8,266.86 SPORTV TROCA PASSES NOT P 20:30 23:30 A 1A 1 6,350.40 6,350.40 ### 3,810.24 3,810.24 8 27,473.58 UNIVERSAL FAIXA 19:00 01:00 19:00 01:00 A 2A 2A 2A 6 4,611.60 27,669.60 ### 2,766.96 16,601.76 UNIVERSAL FAIXA 19:00 01:00 19:00 01:00 B 3B 3B 2D 8 3,458.70 27,669.60 ### 2,075.22 16,601.76 14 33,203.52 GLOBONEWS EM CIMA HORA NOT P3 21:00 21:30 B 1B 1B 1D 3 4,779.00 14,337.00 ### 2,867.40 8,602.20 GLOBONEWS FAIXA 18H00 01H00 18:00 01:00 A 2A 2A 2A 6 5,734.80 34,408.80 ### 3,440.88 20,645.28 GLOBONEWS FAIXA 18H00 01H00 18:00 01:00 B 2B 2B 2D 6 4,301.10 25,806.60 ### 2,580.66 15,483.96 GLOBONEWS FANTASTICO MAD 00:05 02:00 A 1A 1 5,734.80 5,734.80 ### 3,440.88 3,440.88 GLOBONEWS GLOBO REPORTER VES 13:05 14:00 A 1A 1 2,440.80 2,440.80 ### 1,464.48 1,464.48 GLOBONEWS JORNAL DAS DEZ NOT P 22:00 23:00 A 1A 1A 1A 3 8,456.40 25,369.20 ### 5,073.84 15,221.52 GLOBONEWS JORNAL DAS DEZ NOT P 22:00 23:00 B 1B 1B 2D 4 6,342.30 25,369.20 ### 3,805.38 15,221.52 24 80,079.84 REDE TELECINE FAIXA 15H30 19H30 15:30 19:30 A 2A 2A 3A 7 3,574.80 25,023.60 ### 2,144.88 15,014.16 REDE TELECINE FAIXA 15H30 19H30 15:30 19:30 B 2B 2B 1D 5 2,681.10 13,405.50 ### 1,608.66 8,043.30 12 23,057.46 PREÇO TOTAL 11 11 8 10 9 9 58 273,024.00 258,152.83
COLUMBIA TRISTAR FILMS OF BRAZIL 2012 NEWSPAPER AND MAGAZINE RESUME 1st WEEK 2nd WEEK 3rd WEEK TOTAL WEEKS CITIES BUDGET (1) - R$ BUDGET (2) - R$ BUDGET (1) - R$ BUDGET (2) - R$ BUDGET (1) - R$ BUDGET (2) - R$ BUDGET (1) - R$ BUDGET (2) - R$ RIO DE JANEIRO 19,351.50 17,222.84 0.00 0.00 0.00 0.00 19,351.50 17,222.84 SÃO PAULO 38,034.67 33,850.86 0.00 0.00 0.00 0.00 38,034.67 33,850.86 TOTAL 57,386.18 51,073.70 0.00 0.00 0.00 0.00 57,386.18 51,073.70 BUDGET (2): SPECIAL PRICE TO COLUMBIA - 11%
$
COLUMBIA TRISTAR BUENA VISTA F. BRAZIL 2012 RIO DE JANEIRO TOTAL NEWSPAPER AND MAGAZINE CM/COL 1st WEEK 2ndWEEK 3rd WEEK OF 4 WEEKS R$ COST R$ 1 COST R$ 2 COL/CM COST R$ 1 COST R$ 2 COL/CM COST R$ 1 COST R$ 2 COST R$ 1 COST R$ 2 O GLOBO O GLOBO FRI - RIO SHOW - Color Half Page 14,329.50 12,753.26 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 14,329.50 12,753.26 0.00 0.00 0.00 0.00 14,329.50 12,753.26 VEJA RIO VEJA RIO SAT ISLAND - Color 5,022.00 4,469.58 5,022.00 4,469.58 0.00 0.00 0.00 0.00 5,022.00 4,469.58 TOTAL 19,351.50 17,222.84 0.00 0.00 0.00 0.00 19,351.50 17,222.84 SÃO PAULO TOTAL NEWSPAPER AND MAGAZINE CM/COL B/W 1st WEEK 2nd WEEK 3rd WEEK OF 4 WEEKS R$ COL/CM COST R$ 1 COST R$ 2 COL/CM COST R$ 1 COST R$ 2 COL/CM COST R$ 1 COST R$ 2 COST R$ 1 COST R$ 2 OESP OESP FRI - Guia Estado - Color 1 page 9,643.03 8,582.30 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 9,643.03 8,582.30 0.00 0.00 0.00 0.00 9,643.03 8,582.30 JORNAL DA TARDE JORNAL DA TARDE FRI - Guia Divirta-se - Color 1 page Bonus FOLHA DE SP FOLHA DE SP FRI - Guia da Folha - Color 1 page 12,395.64 11,032.12 0.00 0.00 0.00 0.00 12,395.64 11,032.12 0.00 0.00 0.00 0.00 12,395.64 11,032.12 VEJA SÃO PAULO VEJA SÃO PAULO SAT ISLAND - Color 15,996.00 14,236.44 0.00 15,996.00 14,236.44 0.00 0.00 0.00 0.00 15,996.00 14,236.44 TOTAL 38,034.67 33,850.86 0.00 0.00 0.00 0.00 38,034.67 33,850.86
IBOPE EasyMedia 3 GIOVANNI+DRAFTFCB S/A RÁDIO RECALL RIO DE JANEIRO JAN UNTIL MAR - 09 MALE AND FEMALE ABC 20/34 YEARS SEX CLASS AGE STATION IA% IA# PS% AFIN% HH MM A B C DE 10/14 15/19 20/24 25/29 30/34 35/39 40/49 50/59 60+ GRJ - TOTAL RADIO 21.28 461,891 21.86 95.99 43 57 3 27 54 16 6 8 8 9 8 9 18 16 18 GRJ - FM-TOTAL FM 19.36 420,330 26.69 117.18 43 57 3 27 54 15 7 10 11 11 10 10 18 13 10 GRJ - FM-O DIA FM 4.99 108,325 36.21 158.98 46 54 2 22 58 19 9 15 17 16 12 8 13 8 3 GRJ - FM-BEAT98 FM 2.93 63,556 33.74 148.12 40 60 2 24 58 17 12 18 16 15 11 8 11 6 3 GRJ - FM-93 FM 2.09 45,261 29.66 130.22 33 67 1 24 60 15 4 7 11 13 11 12 22 12 8 GRJ - FM-NATIVA FM 1.49 32,280 21.64 95.01 36 64 0 18 58 23 4 4 9 9 10 12 21 17 13 GRJ - FM-MELODIA FM 1.39 30,118 19.45 85.41 39 61 1 19 63 17 5 2 5 7 10 11 21 20 19 GRJ - FM-MIX FM 1.38 29,956 35.98 157.96 52 48 6 35 51 8 16 27 16 12 12 6 9 2 0 GRJ - FM-JB FM 0.89 19,305 16.92 74.27 53 47 7 47 37 9 1 3 4 6 8 15 30 22 12 GRJ - FM-OUTRAS FM 0.52 11,360 16.78 73.65 42 58 4 18 57 21 5 9 7 6 7 13 22 17 14 GRJ - FM-PARADISO FM 0.47 10,188 23.75 104.27 52 48 7 45 39 9 1 2 6 10 11 12 28 22 7 GRJ - FM-TRANSAMERICA FM 0.45 9,689 48.97 214.97 61 39 8 43 46 3 5 20 21 19 11 8 10 5 2 GRJ - FM-MPB FM 0.43 9,283 22.08 96.92 45 55 9 54 32 5 1 3 5 9 11 11 26 19 16 GRJ - FM-COSTA VERDE FM 0.36 7,828 35.33 155.12 47 53 0 24 55 21 8 17 14 15 10 7 15 12 4 GRJ - FM-107 FM 0.36 7,747 21.92 96.24 48 52 1 21 58 21 33 27 13 10 5 5 6 1 1 GRJ - FM-ANTENA 1 LITE FM 0.25 5,359 11.97 52.55 59 41 11 40 43 6 1 0 2 6 6 13 31 25 17 GRJ - FM-OI FM 0.24 5,299 49.58 217.67 60 40 11 48 36 5 7 12 21 19 10 7 17 5 2 GRJ - FM-GOSPEL FM 0.20 4,342 30.57 134.23 36 64 2 25 61 12 10 9 11 11 12 14 23 5 6 GRJ - FM-BANDNEWS FLUMINENSE FM 0.17 3,762 20.78 91.25 70 30 21 50 27 2 1 0 1 12 8 17 18 21 21
IBOPE EasyMedia 3 GIOVANNI+DRAFTFCB S/A RÁDIO RECALL SÃO PAULO JAN UNTIL MAR - 09 MALE AND FEMALE ABC 20/34 YEARS SEX CLASS AGE STATION IA% IA# PS% AFIN% HH MM A B C DE 10/14 15/19 20/24 25/29 30/34 35/39 40/49 50/59 60+ GSP - TOTAL RADIO 20.17 867,268 27 102 43 57 6 35 47 12 7 10 10 10 10 9 17 14 12 GSP - FM-TOTAL FM 19.11 821,491 31 116 45 55 6 35 47 12 8 11 12 12 11 10 17 11 7 GSP - FM-TRANSCONTINENTAL FM 1.76 75,497 41 154 46 54 2 28 54 16 8 19 21 16 9 9 10 6 2 GSP - FM-MIX FM 1.37 58,687 35 131 48 52 3 38 50 8 21 23 15 13 9 7 9 2 0 GSP - FM-NATIVA FM 1.36 58,413 25 95 38 62 3 28 55 14 4 5 8 11 11 13 24 16 9 GSP - FM-105 FM 1.34 57,650 46 173 55 45 1 24 59 16 8 14 23 18 13 9 9 4 2 GSP - FM-GAZETA FM 1.26 54,318 37 138 28 72 2 29 53 16 9 9 14 15 13 11 17 7 4 GSP - FM-TUPI FM 1.26 54,056 22 83 42 58 3 32 51 15 5 4 6 10 10 11 24 20 11 GSP - FM-89 FM 0.99 42,454 32 120 53 47 6 35 49 11 22 25 14 11 10 6 9 2 1 GSP - FM-BAND FM 0.96 41,357 34 130 36 64 3 33 52 13 11 17 18 13 8 8 14 7 4 GSP - FM-METROPOLITANA FM 0.90 38,858 32 121 46 54 3 35 52 9 16 28 18 10 6 7 9 3 2 GSP - FM-JOVEM PAN II FM 0.76 32,754 35 133 51 49 12 45 38 5 10 19 16 13 8 7 12 10 5 GSP - FM-ALPHA FM 0.75 32,334 23 87 44 56 12 52 29 8 1 2 5 8 13 13 32 21 6 GSP - FM-NOVA BRASIL FM 0.66 28,322 35 131 37 63 10 59 29 2 1 4 9 14 13 13 20 18 8 GSP - FM-KISS FM 0.64 27,391 43 162 75 25 15 49 35 1 4 12 15 16 12 14 18 7 2 GSP - FM-TROPICAL FM 0.56 24,179 32 120 33 67 4 25 54 18 18 17 14 13 8 7 12 7 3 GSP - FM-VIDA FM 0.47 20,204 31 117 32 68 3 28 50 18 4 9 13 12 12 13 16 11 9 GSP - FM-ENERGIA 97 FM 0.45 19,317 39 148 59 41 12 43 36 8 9 29 20 12 11 5 10 4 1 GSP - FM-IMPRENSA FM 0.43 18,546 41 154 58 42 0 15 61 23 4 4 17 21 17 11 21 3 2 GSP - FM-NOSSA RADIO FM 0.38 16,476 28 107 27 73 1 29 56 14 6 5 6 12 15 14 18 12 12 GSP - FM-99.3 REDE ALELUIA FM 0.35 15,029 25 94 32 68 2 25 58 16 3 3 5 12 12 12 24 15 13 GSP - FM-TRANSAMERICA FM 0.33 14,027 38 145 66 34 6 38 47 9 5 9 18 12 12 11 15 15 3 GSP - FM-CBN FM 0.32 13,962 22 85 63 37 26 48 21 4 0 2 5 6 13 8 20 22 25 GSP - FM-ANTENA 1 FM 0.25 10,840 19 73 49 51 17 44 33 6 2 2 4 8 9 10 36 18 10 GSP - FM-MUSICAL FM 0.17 7,272 36 138 40 60 5 34 53 9 2 2 9 9 19 14 18 15 13 GSP - FM-BANDNEWS FM 0.14 5,887 25 96 61 39 20 50 23 7 1 5 7 13 5 11 19 23 15 GSP - FM-107 FM 0.10 4,286 45 172 54 46 5 30 55 10 24 15 18 14 15 3 7 2 1 GSP - FM-SUL AMERICA TRANSITO FM 0.08 3,315 38 144 69 31 26 45 25 3 0 1 4 10 25 14 38 6 3 GSP - FM-TERRA - FM 0.07 3,140 12 45 57 43 0 31 47 21 5 2 1 6 5 8 22 26 26 GSP - FM-ELDORADO FM 0.07 2,977 19 71 53 47 20 53 24 3 1 1 2 11 8 13 36 18 11 GSP - FM-OI FM 0.06 2,439 68 258 48 52 23 64 12 0 7 8 25 21 22 4 7 4 2