COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL Evil Dead. Rio, 26/03/2013

Transcrição

1 COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL Evil Dead Rio, 26/03/2013

2 COLUMBIA TRISTAR FILMS OF BRAZIL EVIL DEAD TERRITORY: BRAZIL TARGET AUDIENCE: The target used in the plan according to IBOPE rating's institute: In order of priority our target audiences are as follows: 1.Male and Female ABC years 2. Male and Female ABC years

3 MEDIA FLOW CHART Film: EVIL DEAD MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 3nd WEEK (Sustaining) National From April 14th until April 20th spots 30" and 15" TELEVISION R$ 95,332 National From April 5th until April 20th spots 60" and 30" PAY TV R$ 164,924 São Paulo From April 02sd until April 20th Spots 30", Promotion action and Testiomonial 60" RADIO R$ 5,296 Top 10 Territory Italy Mexico Korea Brazil Spain France Germany Australia UK Japan Release Date APRIL 19th

4 COLUMBIA TRISTAR FILMS OF BRAZIL EVIL DEAD MIDIA ITEM BUDGET R$ (1) BUDGET R$ (2) TOTAL COLUMBIA SHARE% R$ R$ R$ OPEN TV BANDEIRANTES Launch 108,000 96,120 95,332 TOTAL OPEN TV 108,000 96,120 95,332 36% PAY TV SPORTV Launch 26,400 23,496 23,303 FOX Launch 72,240 64,294 63,766 SPACE Launch 32,760 29,156 28,917 MEGAPIX Launch 17,640 15,700 15,571 REDE TELECINE Launch 37,800 33,642 33,366 TOTAL PAY TV 186, , ,924 62% RADIO SÃO PAULO - MEDIA SPOTS 30"/TESTIMONIAL 60"/ PROMOTION ACTION- 89 FM Launch 6,000 5,340 5,296 TOTAL RADIO 6,000 5,340 5,296 2% GRAND TOTAL 300, , , % TOTAL WITH TAX 265,551 BUDGET (2): SPECIAL PRICE TO COLUMBIA - 11%

5 COLUMBIA TRISTAR FILMS OF BRAZIL Film: EVIL DEAD Spot = 30" and 15" MARKETS BUDGET R$ (1) BUDGET R$ (2) CUSTO FINAL COLUMBIA % NACIONAL 108,000 96,120 95, % TOTAL LAUNCH 108,000 96,120 95, % TOTAL BANDEIRANTES 108,000 96,120 96, % GRAND TOTAL 108,000 96,120 96,606

6 COLUMBIA TRISTAR FILMS OF BRAZIL Film: EVIL DEAD TARGET 1 - AS ABC TARGET 2 - AS ABC Markets OPEN TV LAUNCH OTS REACH - % TRP TARGET 1 TARGET 2 TARGET 1 TARGET 2 TARGET 1 TARGET 2 NET

7 Nº Plano: A 30" Praça: NACIONAL B 15" Target Pri.: AMBOS ABC 18/24 ### D 15" Target Sec.: AMBOS ABC 25/49 NETWORK PROGRAM INITI AL TIME END TIME SPOT TYPE APRIL S M T W T F S BAN AGORA E TARDE 00:00 01:00 B B D BAN CQC 22:30 00:30 A A BAN PANICO NA BAND 21:00 00:00 A A BAN THE WALKING DEAD 22:30 23:45 B B PREÇO TOTAL TOTAL TRP TOTAL GRP

8 FULL COST INS % NEG NEGOTIATED COST AUDIENCE DOM. TRP (Pri) TRP ( UNIT. TOTAL UNIT. TOTAL RATING GRP RATING TRP RATING 2 53, , , , , , , , , , , , , , , , , , ,088

9 (Sec) TRP C.P.M. (Pri) C.P.M. (Sec) C.P.P. (Pri) Affinity / Efficiency , , , , ,

10 COLUMBIA TRISTAR FILMS OF BRAZIL FILME: EVIL DEAD Target: AS ABC c/ pay tv (target 1 1,949,520 AS ABC c/ pay tv (target 2) PAY TV Programs Format Full Cost Desconto Neg. Cost Ins Unit NATIONAL April' S T Q Q S S D S T Q Q S S D S T Q Q S S >> ESTREIA SPORTV SPORTV COMBATE NO 30" 16,000 45% 8, ,400 23,496 23,303 Total SPORTV ,400 23,496 23,303 FOX HE WALKING DEAD NOT 60" 25,800 65% 9, ,180 48,220 47,825 SIMPSON 30" 12,900 65% 4, ,060 16,073 15,942 Total FOX ,240 64,294 63,766 SPACE CLUBE DO MEDO 60" 18,200 70% 5, ,760 29,156 28,917 Total SPACE ,760 29,156 28,917 MEGAPIX MGP MEGA PIX NOT P 30" 6,300 60% 2, ,640 15,700 15,571 Total MEGAPIX ,640 15,700 15,571 COMERCIAL EM REDE - REDE TELECINE SESSÃO SEG A DOM 0H 60" 12,600 50% 6, ,800 33,642 33,366 Total REDE TELECINE ,800 33,642 33,366 TOTAL PAY TV , , , Rede Telecine (Telecine PREMIUM + Telecine PIPOCA + Telecine ACTION + Telecine TOUCH + Telecine CU TRP TOTAL 1 TRP TOTAL 2 BUDGET 1 R$ BUDGET 2 R$ TOTAL COLUMBIA R$

11 COLUMBIA TRISTAR FILMS OF BRAZIL FILME: EVIL DEAD Target: AS ABC c/ pay tv (target 1 1,949,520 AS ABC c/ pay tv (target 2) HIDE HIDE Neg. Cost Target Target PAY TV Programs Format Full Cost Desconto CPP Ins Unit 1 2 NATIONAL April' S T Q Q S S D S T Q Q S S D S T Q Q S S >> ESTREIA SPORTV SPORTV COMBATE NO 30" 16,000 45% 8, , ,400 23,496 23,303 TROCA DE PASSE NOT P 30" 15,800 45% 8, , ,380 15,468 15,341 BEM AMIGOS NOT P 30" 16,000 45% 8, , ,600 15,664 15,536 Total SPORTV ,380 54,628 54,180 FOX HE WALKING DEAD NOT 60" 25,800 65% 9, , ,180 48,220 47,825 SIMPSON 30" 12,900 65% 4, , ,060 16,073 15,942 CINE FOX 30" 12,900 65% 4, , ,030 8,037 8,077 Total FOX ,270 72,330 71,844 SPACE CLUBE DO MEDO 60" 18,200 70% 5, , ,760 29,156 28,917 Total SPACE ,760 29,156 28,917 MEGAPIX MGP MEGA PIX NOT P 30" 6,300 60% 2, , ,640 15,700 15,571 Total MEGAPIX ,640 15,700 15,571 COMERCIAL EM REDE - REDE TELECINE 60" 12,600 50% 6, , ,100 39,249 38,927 SESSÃO SEG A DOM 0H Total REDE TELECINE ,100 39,249 38,927 SONY FILME NOT SB P 30" 8,320 65% 2, , ,824 5,183 5,141 CSI MIAMI NOT P 30" 8,320 65% 2, , ,824 5,183 5,141 CSI NOT P 30" 6,400 65% 2, , Total SONY ,648 10,367 10,282 WARNER FAIXA 18h - 02h 30" 11,550 70% 3, , ,790 18,503 18,351 Total WARNER ,438 28,870 28,633 TOTAL PAY TV , , , Rede Telecine (Telecine PREMIUM + Telecine PIPOCA + Telecine ACTION + Telecine TOUCH + Telecine CULT + Te ### 186, TRP TOTAL 1 TRP TOTAL 2 BUDGET 1 R$ BUDGET 2 R$ TOTAL COLUMBIA R$

12 89 Fm (SP) Abril'13 FORMATO HORÁRIO TEMP ############################## O S T Q Q S S D S T Q Q S S D S T Q Q S S spot 06H00-24H00 30" ######### 06H00 - Testemunhal 60" H00 06H00 - Menção nome filme + estreia 5" H00 Materias no site ar/facebook - 5 materias editorias no site da 89 TOTAL

13 ############################## Unitário Total Tabela Desc Total R$ Ins. Tabela D S T Q Q S S D S T Bruto. Negociado Bruto CPM , , , , fm - Bonificado 55 59, % 6, R$

14 TRP

15 EasyMedia 3 GIOVANNI+DRAFTFCB LTDA. RÁDIO RECALL Praça: Período: Day-part: Dias da semana: São Paulo Nov/12 a Jan/13 06h - 19h Segunda a sexta RANKING SEX AS ABC 15/24 AS ABC 25/49 HH EMISSORA IA% IA# AFIN% IA% IA# AFIN% PS% GSP - TOTAL RADIO , ### GSP - FM-TOTAL FM , ### GSP - FM-TRANSCONTINENTAL , , GSP - FM-BAND FM , , GSP - FM-89 FM A RÁDIO ROCK , , GSP - FM-MIX , , GSP - FM-105 FM , , GSP - FM-GAZETA FM , , GSP - FM-NATIVA FM , , GSP - FM-METROPOLITANA FM , , GSP - FM-TUPI FM , , GSP - FM-96.5 RÁDIO VIDA FM , , GSP - FM-ENERGIA , , GSP - FM-KISS FM , , GSP - FM-JOVEM PAN FM , , GSP - FM-TROPICAL , , GSP - FM-ALPHA FM , , GSP - FM-OUTRAS FM , , GSP - FM-RÁDIO DISNEY , , GSP - FM-TRANSAMÉRICA , , GSP - FM-89.7 NOVA BRASIL , , GSP - FM-GOSPEL FM , , GSP - FM-IMPRENSA , , GSP - FM-NAO LEMBRA/NAO SABE FM , , GSP - FM-MUSICAL FM , , GSP - FM-ANTENA , , GSP - FM-CBN , , GSP - FM-REDE ALELUIA , , GSP - FM-MUNDIAL FM , GSP - FM-NOSSA RÁDIO , GSP - FM-RÁDIO BANDEIRANTES , GSP - FM-SCALLA FM #0,02 #526,98 #243,24 #0,00 #0,00 #0,00 #100,00 GSP - FM-RÁDIO ESTADÃO FM , GSP - FM-IGUATEMI PRIME , GSP - FM-ELDORADO FM , GSP - FM-RÁDIO SULAMÉRICA TRÂNSITO , GSP - FM-BAND NEWS , GSP - FM-CULTURA FM , GSP - FM-BRADESCO ESPORTES FM GSP - FM-REDE USP ,

16 GSP - FM-SUPER RÁDIO TUPI , GSP - FM-TERRA FM , GSP - FM-94.1 RÁDIO DO VERÃO NA NA NA NA NA NA NA GSP - FM-MIT FM NA NA NA NA NA NA NA

17 PERFIL XO CLASSE ECONÔMICA FAIXA ETÁRIA MM A B C DE PS% PS% PS% PS% PS% PS% PS% PS% PS% PS% PS% #0,00 #0,00 #74,66 #25,34 #0,00 #9,51 #44,88 #0,00 #0,00 #45,61 #0,

18 NA NA NA NA NA NA NA NA NA NA NA NA NA NA NA NA NA NA NA NA NA NA