COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL DEAR JOHN

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1 COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL DEAR JOHN Pay TV / Radio RIO,

2 COLUMBIA TRISTAR FILMS OF BRAZIL Dear John TERRITORY: BRAZIL TARGET AUDIENCE: The target used in the plan according to IBOPE rating's institute: In order of priority our target audiences are as follows: 1 - Female ABC years 2- Male and Female ABC years MEDIA: TELEVISION RADIO - Rio de Janeiro and São Paulo Advertising buy as outlined on the flow chart (five days) - Only Rio de Janeiro and São Paulo PAY TV - National / Rio de Janeiro and São Paulo We are recommending the use of this medium for its affinity with target. We will be present with commercials of 30" and 15" in the channel of bigger penetration (GNT and Telecine Pipoca - National) / (Multishow - RJ and SP).

3 MEDIA FLOW CHART Film: Dear John MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 3nd WEEK (Sustaining) From April 30th until May 9 spots 30" and 15" PAY TV R$ 127,214 Spots of 30" - Rio de Janeiro and São Paulo From May 3 to 7th RADIO 50,910 Italy Mexico Korea Top 10 Territory Release Date Brazil May 7 Spain France Germany Australia UK Japan

4 COLUMBIA TRISTAR FILMS OF BRAZIL Dear John BUDGET SUMMARY MEDIA ITEM BUDGET R$ (1) BUDGET R$ (2) TOTAL COLUMBIA SHARE% R$ RADIO RIO DE JANEIRO - MEDIA SPOTS 30" - MIX FM Launch 15, , , SÃO PAULO - MEDIA SPOTS 30" - MIX FM Launch 41, , , TOTAL RADIO 56, , , % PAY TV - 30" AND 15" NATIONAL - GNT/TELECINE PIPOCA Launch 102, , , PAY TV - 30" RJ AND SP - SPECIAL PROJECT IN MULTISHOW Launch 39, , , TOTAL PAY TV 142, , , % GRAND TOTAL 199, , , % TOTAL WITH TAX 178, BUDGET (2): SPECIAL PRICE TO COLUMBIA - 11%

5 Nº Plano: A = 30" SEXTA NOS CINEMAS Praça: NACIONAL B = 15" SEXTA NOS CINEMAS Target Pri.: MULHERES AB D = 15" EM EXIBIÇÃO NOS CINEMAS Target Sec.: AMBOS AB REDE PROGRAMAS ABRIL 10 Hora Hora PREÇO TABELA PREÇO NEGOCIADO Peça INS % NEG Inicial Final S D S T Q Q S S D UNIT. TOTAL UNIT. TOTAL TELECINE PIPOCA FAIXA 15H30 19H30 15:30 19:30 A A A A 3 1, , , TELECINE PIPOCA FAIXA 15H30 19H30 15:30 19:30 B B B D 3 1, , , TELECINE PIPOCA SESSAO DAS 10:00 NOT 22:00 00:00 B B B B D 4 2, , , , TELECINE PIPOCA SESSAO DAS 10:00 NOT 22:00 00:00 A 2A 2 3, , , , TELECINE PIPOCA SESSAO DAS10:00NOTDM 22:00 00:00 A A 1 3, , , , TELECINE PIPOCA SESSAO DAS10:00NOTDM 22:00 00:00 D D 1 2, , , , TELECINE PIPOCA SESSAO DAS10:00NOTSB 22:00 00:00 A A 1 5, , , , TELECINE PIPOCA SESSAO DAS10:00NOTSB 22:00 00:00 D D 1 3, , , , , GNT DIARIO OLIVIER NOT 1 18:00 20:00 B B D 2 2, , , , GNT DIARIO OLIVIER NOT 1 18:00 20:00 A A 1 3, , , , GNT FAIXA 18H00 01H00 18:00 01:00 A 2A 2A 2A 2A 2A 2A 12 3, , , , GNT FAIXA 18H00 01H00 18:00 01:00 B 2B 2B 2B 3D 9 2, , , , GNT GNT DOC NOT P 21:00 22:00 B B D 2 2, , , , GNT GNT DOC NOT P 21:00 22:00 A A 1 3, , , , GNT IRRIT FER YOUNG NOTP 22:00 22:45 B B 1 2, , , , GNT MARILIA GAB ENT NOT 22:30 23:45 B B 1 3, , , , GNT MARILIA GAB ENT NOTP 22:00 23:15 A A 1 4, , , , GNT MARILIA GAB ENT NOTP 22:00 23:15 D D 1 3, , , , GNT MULHERES CINEMA NOTP 19:00 21:00 A A 1 3, , , , GNT OS NORMAIS MAD 00:30 01:00 D D 1 2, , , , GNT OS NORMAIS MAD 00:30 01:00 A A 1 3, , , , GNT OS NORMAIS NOT P 23:30 00:00 B B 1 2, , , , GNT OU EU OU CACHOR MAT1 11:30 12:30 A A GNT OU EU OU CACHOR MAT1 11:30 12:30 D D GNT RAMSAYS KIT NIGHMAT1 11:00 12:00 B B GNT SAIA JUSTA NOT 23:00 00:00 D D 1 4, , , , GNT SAIA JUSTA NOT 23:00 00:00 A A 1 5, , , , GNT SAIA JUSTA NOT P 22:30 23:30 B B 1 4, , , , GNT SUPERBONITA MAD 1 00:00 00:30 D D 1 2, , , , GNT SUPERBONITA MAD 1 00:00 00:30 A A 1 3, , , , GNT SUPERBONITA NOT P 22:00 22:30 D D 1 2, , , , GNT TAMANHO UNICO NOT P 22:30 23:00 D D 1 2, , , , , PREÇO TOTAL , ,832.29

6 Nº Plano: Praça: RIO DE JANEIRO AND SÃO PAULO Target Pri.: MULHERES AB A = PROGRAMETE DE 30" - "NÃO PERCA" Target Sec.: AMBOS AB REDE PROGRAMAS ABRIL 10 Hora Hora PREÇO TABELA PREÇO NEGOCIADO Peça INS % NEG Inicial Final S S D S T Q Q S UNIT. TOTAL UNIT. TOTAL SPECIAL PROJET MULTISHOW RIO DE JANEIRO 12:00 UNTIL 18:00 A RIO DE JANEIRO 18:00 UNTIL 00:00 A (PRIME TIME) 28 SÃO PAULO 12:00 UNTIL 18:00 A SÃO PAULO 18:00 UNTIL 00:00 A (PRIME TIME) 28 PREÇO TOTAL , ,385.19

7 IBOPE EasyMedia 3 GIOVANNI+DRAFTFCB S/A RÁDIO RECALL GRANDE RIO DE JANEIRO GRJ - SET/2009 A NOV/2009 STATION 06/19 - TODOS OS DIAS / TODOS OS LOCAIS FEMALES ABC 15/34 YEARS SEX SOCIAL CLASS AGE IA% IA# PS% AFIN% FEMALE MALE A B C DE 10/14 15/19 20/24 25/29 30/34 35/39 40/49 50/ GRJ - TOTAL RADIO , GRJ - FM-TOTAL FM , GRJ - FM-O DIA FM , GRJ - FM-BEAT98 FM , GRJ - FM-93 FM , GRJ - FM-MIX FM , GRJ - FM-MELODIA FM , GRJ - FM-NATIVA FM , GRJ - FM-JB FM , GRJ - FM-SULAMÉRICA PARADISO FM , GRJ - FM-107 FM , GRJ - FM-MPB FM , GRJ - FM-TUPI FM , GRJ - FM-TRANSAMERICA FM , GRJ - FM-OI FM , GRJ - FM-BANDNEWS FLUMINENSE FM , GRJ - FM FM , GRJ - FM-CBN FM

8 IBOPE EasyMedia 3 GIOVANNI+DRAFTFCB S/A RÁDIO RECALL GRANDE SÃO PAULO GRJ - SET/2009 A NOV/2009 STATION 06/19 - TODOS OS DIAS / TODOS OS LOCAIS FEMALES ABC 15/34 YEARS SEX SOCIAL CLASS AGE IA% IA# PS% AFIN% FEMALE MALE A B C DE 10/14 15/19 20/24 25/29 30/34 35/39 40/49 50/ GSP - TOTAL RADIO , GSP - FM-TOTAL FM , GSP - FM-TRANSCONTINENTAL FM , GSP - FM-GAZETA FM , GSP - FM-MIX FM , GSP - FM-NATIVA FM , GSP - FM-TUPI FM , GSP - FM-BAND FM , GSP - FM-METROPOLITANA FM , GSP - FM-89 FM , GSP - FM-105 FM , GSP - FM-JOVEM PAN II FM , GSP - FM-ALPHA FM , GSP - FM-NOVA BRASIL FM , GSP - FM-VIDA FM , GSP - FM-TROPICAL FM , GSP - FM-KISS FM , GSP - FM-NOSSA RADIO FM , GSP - FM-ENERGIA 97 FM , GSP - FM-IMPRENSA FM , GSP - FM-ANTENA 1 FM , GSP - FM-CBN FM , GSP - FM-TRANSAMERICA FM , GSP - FM-MUSICAL FM , GSP - FM-107 FM , GSP - FM-OI FM , GSP - FM-ELDORADO FM , GSP - FM-EXPRESSÃO FM , GSP - FM-BANDEIRANTES FM , GSP - FM-BANDNEWS FM , GSP - FM-SUL AMERICA TRANSITO FM GSP - FM-MUNDIAL FM GSP - FM-TERRA - FM GSP - FM-CULTURA FM GSP - FM-USP FM

9 Client: COLUMBIA TRISTAR BUENA VISTA F. BRASIL Product: Bad Boys 2 Market: NET Period: 14 a 21/09/2003 Target (P): Target (S): M ABC M/F ABC A = BAD BOYS 2 (A) - SEXTA NOS CINEMAS - 30" C =BAD BOYS 2 (C) EM EXIBIÇÃO - 30" Programs Timetable Cost TOT Total TELECINE D S T Q Q S S D INS Cost ACTION 2A 2A 2A 2A 2A 2C 2C 2C 1, , Total Network 16 13,440.00