ANALITICA L A T I N A M E R I C A INTERNATIONAL EXHIBITION OF LABORATORY TECHNOLOGY, ANALYSES, BIOTECHNOLOGY AND QUALITY CONTROL

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1 ANALITICA L A T I N A M E R I C A 12 th EDITION INTERNATIONAL EXHIBITION OF LABORATORY TECHNOLOGY, ANALYSES, BIOTECHNOLOGY AND QUALITY CONTROL POST SHOW REPORT Co-located Events: Organizer: KNOWLEDGE ARENA

2 index 03 THE EVENT Attendees EXHIBITORS INTERNATIONAL PAVILIONS KNOWLEDGE AND INNOVATION CIRCUIT PITTCON PARTNERSHIP USA CERTIFICATION PRESS/SOCIAL MEDIA SUPPORT AND MEDIA TESTIMONIALS 02

3 THE EVENT Analitica Latin America celebrates one more success! The event received 600 brands and 9,549 visitors, who walked around the exhibition and got acquainted with the 1 st Innovation and Knowledge Circuit. Analitica s main objective is to provide a business platform, which generates opportunities for exhibitors and visitors, always bringing innovation and last trends from the sector. Analitica Latin America is one of the world main meeting points for the chemical and analytical industry. Suppliers, distributors and manufacturers from the laboratorial technology, biotechnology and quality control sectors present the last innovations and trends from the sector in this biennial event. Professionals from the sector followed up the new technologies developed by national and international companies. In 2013, the event presented the 1 st Knowledge and Innovation Circuit, where different projects were integrated and offered a single environment for integration and business generation. Highlights in 2013 Attended by 9,549 qualified professionals; 600 brands in exhibition; 38 new exhibiting companies; 3 rd Analitica Congress; Knowledge and Innovation Circuit; New product launches and trends for the market; 03

4 Attendees In 2013, the professionals could re-think and deepen their knowledge, in addition to having the opportunities to start relationships with the main industry players. TECHNICIANS 42% OWNER / PARTNER/ DIRECTORS / PRESIDENTS / MANAGERS 21% ENGINEER / SUPERVISOR 17% CONSULTANTS / BUYERS 11% ACADEMIC 10% INTERNATIONAL VISITORS 49% of the international visitors were from Latin America, which confirms Analitica as the main business platform in the region. Europe - 18% North America - 21% Asia - 12% Central America - 1% South America - 45% Africa - 2% Oceania - 1% 04

5 Visit Objective UPDATE ON INNOVATIONS 52% STRAIGHTEN COMMERCIAL RELATIONSHIPS 22% FIND NEW SUPPLIERS 19% PERFORM PURCHASES 7% Attendee s products of interest LABORATORY EQUIPMENT 27% LABORATORY ACCESSORIES 19% MEASURING, TEST AND QUALITY CONTROL EQUIPMENT 14% CHEMICAL REAGENTS 13% ANALYSES 13% INTELLIGENT SOLUTIONS 9% TECHNOLOGIES IN BIOTECHNOLOGY 5% 05

6 Business The chemical industry performs a relevant role in the economy. In Brazil, the chemical sector is the second most important in the formation of the Industrial GDP. The growth of the biennial exhibition is a consequence from the strong growth of the market, allied to the economic growth seen in Brazil in the last years. Considering all its segments, in 2012, the chemical industry had estimated net revenues of R$ 293 billion, according to ABIQUIM Brazilian Chemical Industry Association growth by 12.4% in relation to Participation in the purchase decision 84% of the visitors directly participate in the company s purchasing process. Investment for the following years: 13% of the visiting companies plan investing over R$ 1,000, in the following years. Objectives and Satisfaction 97% of the visitors had their expectations fulfilled. 96% of the visitors are interested in visiting Analitica

7 EXHIBITORS 38 out of the 600 participating brands participated as exhibitors for the first time, bringing the last trends in technology for the analytical chemical industry. The perfect space for generation of important business in Latin America transforms in meeting point for highly qualified professionals from the sector. There is the analytical chemical industry network. Companies from the sectors below are exhibitors at Analitica Latin America: Laboratory and Clinical Analysis Equipment; Laboratorial Automation; Analysis Tools; Accessories for Laboratories; Measuring and test equipment; Quality control; Chemical Reagents Suppliers/ Manufacturers; Gases for Laboratory; Laboratory Furniture; Biotechnology Companies; Diagnosis; Contamination Control; Clean Rooms; Effluent and affluent treatment; Transport and Logistics Companies; Consulting; Services; 07

8 Satisfaction 85% of the exhibitors are interested in participate in Analitica For 81% of the exhibitors the event overcame or achieved the expectations; Evaluation of the event 96% of the exhibitors report that Analitica Latin America is a showcase of the market trends, which contributed for the update of the professionals from the sector. In a scale from 0 to 10, the Analitica exhibitors gave score 8 by saying that Analitica has a high degree of importance in the company s marketing strategy. 88% of the exhibitors affirm that Analitica Latin America contributed for the company to generate new business/relationships. 08

9 INTERNATIONAL PAVILIONS The 12 th Edition of Analitica Latin America received once again international pavilions, which represented countries like China, Germany and the United Kingdom. United Kingdom Advanced Chromatography Bigneat Containment Camlab Carbolite GAMBICA Genlab Johnson Test Papers Poulten Selfe & Lee S Brannan & Sons SciLabware Sirius Analytical Starna Scientific Trace2o Germany A Krüss Optronic Behr Labor-Technik Berthold Binder Bochem Instrumente Bürkle Elementar Analysensysteme Eppendorf AG Hirschmann Kern & Sohn Miele & Cie. NanoTemper Technologies Omnilab-Laborzentrum Peter Huber Kältemaschinenbau Pharma Test Apparatebau Technische Glaswerke Ilmenau Vacuubrand Wenk LabTec Witec Wissenschaftliche Witeg Labortechnik China BANTE INSTRUMENTS Beijing Beifen-Ruili Beijing Chinainvent BIOBASE BIODUSTRY (SHANDONG) BIOLOGIX GROUP CHANGSHA XIANGZHI Chinese Yancheng City Huaou HANGZHOU ALLSHENG Heal Force Bio-Meditech JIANGSU ZHENGJI Nanjing T-Bota NEST Biotechnology NINGBO KELSUN INT L Ningbo Scientz QINGDAO FLOM RIGOL TECHNOLOGIES Shanghai Boxun Shanghai Changji Shanghai Jingke Shanghai Lu Xiangyi Centrifuge Shanghai Metash SHANGHAI YOUDING Topscien Instrument (Ningbo) Wuhan Cubic Xian Siway Yancheng Huida ZHEJIANG HUAWEI Zhejiang Sorfa 09

10 KNOWLEDGE AND INNOVATION CIRCUIT 3 th ANALITICA CONGRESS ANALITICA SCIENTIFIC PAPERS KNOWLEDGE AND INNOVATION CIRCUIT KNOWLEDGE ARENA LIVELAB Integrating different projects during Analitica Latin America, the 1 st Knowledge and Innovation Circuit presented content, trends and the most modern in terms DF Analytical Chemistry and its different applications to the audience of congress attendees and visitors at the exhibition. The project integrated the Exhibition with: Knowledge Arena which provided to visitors and guests the opportunity to participate in short presentations with innovative topics by means of lectures and interaction, located inside the exhibition, the Analitica Latin America Congress, whose main objective is the interaction of the academic community with the industrial sector Live Lab a platform, which presented totally equipped laboratories with live demonstrations during three days, since the sample preparation to measurement and result evaluation. The participants had access to many different processes and techniques. 10

11 3 rd ANALITICA CONGRESS The Analitica Latin America Congress, in its 3 rd edition, was carried out with the mission to promote and catalyze the integration of the science, industry, and technological and research centers with the society for the progress of the country and the Brazilian Analytical Chemistry. Trying, by means of continuous improvement and innovation, to offer better products and services with high aggregated value to the market. From this edition, the Congress and the Exhibition were transformed in a unique platform of interaction, business and knowledge. The Analitica Latin America concept offer services, products and advanced content to all participants. Evaluation of the event The 3 rd edition of Analitica Congress, was held in the 12 th Analitica Latin America. The Congress received about 200 participants, who had a program with symposiums, round tables, mini courses, 129 presentations and a large exposition area. 100% of the congress audience told they were satisfied with the content presented during the lectures; 84% affirmed they are interested in participating in the 4 th Analitica Congress; 97% of the congress attendees affirmed that Analitica Congress contributed to the update of the professionals from the sector. The discussed topics were Energy, Food Safety, Pharmaco and Life Sciences, Green Chemistry, Innovations Forum and Pittcon Session. There was also an exposition area available to the participants containing panels, which presented researches in universities, research centers and industries. 11

12 ENERGY HÉLCIO MARTINS LAMÔNICA VALNEI CUNHA JAILSON DE ANDRADE USE OF BIOMASS FROM SUGARCANE LEAVES FOR ENERGY GENERATION INMETRO ACTIONS IN THE RENEWABLE ENERGY AREA SHALE GAS : CHALLENGES AND PERSPECTIVES FOOD SAFETY JAMES CHANG EUGENIA AZEVEDO VARGAS NEW TRENDS IN FOOD MULTI-RESIDUE AND CONTAMINANT ANALYSIS NATIONAL REGULATION: THE EVOLUTION OF THE NATIONAL PROGRAM FOR RESIDUES AND CONTAMINANTS CONTROL PNCRC IN BRAZIL. ADÉLIA CRISTINA PESSOA ARAÚJO DETERMINATION OF RESIDUES AND CONTAMINANTS IN FOODS COMPLIANCE WITH LEGISLATION PHARMACO AND LIFE SCIENCE GERMAN ENRIQUE WASSERMANN LUIZ ROGERIO SILVA RONEI POPPI BIOLOGICAL DRUGS: SINCE P&D ANALYSIS TO QUALITY CONTROL MEDICINES COMPENDIUM THE NEW US PHARMACOPEIA INTERNATIONAL COMPENDIUM IMAGE SPECTROSCOPY IN NEW PHARMACEUTICAL FORMULATIONS STUDIES INNOVATIONS RONALDO NASCIMENTO VERA HARCAR RUY DE QUADROS CARVALHO NETWORK FOR INNOVATION IN ANALYTICAL CHEMISTRY EDETEC A NETWORK FOR SUPPORT TO INNOVATION STRATEGIC CHALLENGES AND MANAGEMENT OF P&D AND INNOVATION IN THE BRAZILIAN CHEMICAL INDUSTRY GREEN CHEMISTRY FÁBIO RODRIGO PIOVEZANI ROCHA VÂNIA GOMES ZUIN RAFAEL WIHBY LEITE CLEAN ANALYTICAL CHEMISTRY GREEN CHEMISTRY: PERSPECTIVES BEYOND THE BRAZILIAN UNIVERSITY CONTEXT ANALYTICAL TOOLS IN RENEWABLE PROCESS DEVELOPMENT AT BRASKEM. PITTCON SHELLEY MINTEER RYAN BAILEY ENZYMATIC AND MITOCHONDRIAL BIOELECTROCATALYSIS FOR BIOANALYSIS. SILICON PHOTONICS: AN ENABLING TECHNOLOGY FOR MULTIPLEXED BIOANALYSIS. 12

13 KNOWLEDGE ARENA Congress and Knowledge Arena Sponsor: Diamond Sponsor: Bronze Sponsor: Knowledge Arena In Knowledge Arena Technical Workshops were offered, which presented new technologies in analysis tools, which fulfilled the demanding requirements for sensitivity and reliability. The best works exposed as panels were also presented orally in Knowledge Arena. Knowledge Arena received more than 400 participants, who could learn about new technologies presented by 15 speakers DANILO PIERONE, BSC MARC YVES CHALOM, MSC JAMES CHANG, PHD LUIZ CARLOS ARAUJO DA SILVA (CNPQ) MARIA LUIZA BRAGANÇA TRISTÃO (PETROBRAS) MICHELLE ANNE SHAYO TCHERNOBILSKY (AMCHAM) SERGIO GUAZZOTTI, PHD ANA RITA CRISTIANO, MSC FABIO BOIN DR. CARLOS ALBERTO MARQUES TEIXEIRA (INT) ELEONICE PEREIRA, BSC KEN GOWIN, BSC CRISTIANE SILVA, BSC PROF. DERMOT DIAMOND (DIRETOR NCSR - DUBLIN CITY UNIVERSITY) 13

14 LIVELAB LIVE LAB In Live Lab, real time analysis were executed and aligned with the Congress theme, which demonstrated the usability of last generation equipment. Full analysis procedures were executed, since the sample preparation, passing through the chemical analysis, to the result evaluation and creation of reports, using advance software, totally friendly and easy to learn and use. Live Lab received more than 300 participants. The demonstrations involved 10 specialized professionals and 6 product managers. The Live Lab organization had 3 responsible people from Nova Analítica: Vinícius Almeida, Fábio Delgadinho and Adriana Garcia. 14

15 PROGRAM Determination of the Composition of Biodiesel by GC with Automated Sample Preparation Determination of the Composition of Greenhouse Effect by Automated GC Determination of Inorganic Impurities in Foods by ICP with Sample Preparation by Microwaves Determination of Inorganic Impurities in Drugs by ICP with Sample Preparation by Microwaves Determination of Inorganic Impurities Environment by ICP with Sample Preparation by Microwaves Determination of Drugs Active Ingredients and Degradation Products by HPLC/CAD Determination of Inorganic Anions and Disinfection Products in Drinking Water by Capillary IC Determination of Semi Volatile Organic Contaminants in Environmental Samples by GC/MS Determination of Organic Contaminants in Food by GC/MS/MS Determination of Impurities in Water by Automated Colorimetric Laboratory Information Management System LIMS 15

16 SCIENTIFIC PAPERS Scientific Papers In the scientific papers area, it was possible to read researches developed in Universities, Research Center and Industries, which were selected by the Scientific Committee of the Congress based on quality and innovation criteria. There were a total of 129 papers registered. The papers themes were Energy, Food Safety, Pharmaco and Life Science, Green Chemistry and Others (Innovations) Pittcon Award The winner paper was CHROMATOGRAPHY METHODOLOGIES APPLIED TO PURIFICATION OF BIOACTIVE MOLECULES, PRESENT IN THE POISON OF TARANTULAS. Presenter/Author: Rafael Sutti 16

17 PITTCON PARTNERSHIP For more than 5 years, Analitica Latin America and Pittcon Laboratory Science Equipment Conference and Exposition have a successful partnership, which encompasses strong promotion of communication among events, participation with a stand, content exchange and awards. The world scientific community recognizes Pittcon as one of the main platforms for innovation, debates and new product launching for the laboratory, chemicalanalytical, spectroscopic, food safety, pharmaceutical, environmental and life science sectors. Pittcon awards the best paper presented at the Analitica Latin America Congress with a trip to the event. The award is the consolidation of innovation and engagement of the Brazilian scientific class before the world scenario. Annually, Analitica Latin America sponsors a group of teachers to perform a Brazilian Session within the Pittcon conference. The theme presented in 2014 will be the Program Science without Borders with lectures by CNPq, Petrobras, Institute of Chemistry of USP and the Chemical Department of the Federal University of Minas Gerais. A prior session was carried out at the Knowledge Arena during Analitica Latin America The Program Science without Borders seeks promoting consolidation, expansion and internationalization of the Brazilian science and technology, innovation and competitiveness by means of interchange and international mobility. The initiative is a result from the common efforts of the Ministry of Science, Technology and Innovation (MCTI) and the Ministry of Education (MEC), by means of their respective supporting institutions CNPq and Capes, and the Departments of Higher Education and Technological Education at MEC. (53 thousand Brazilian students already got scholarship to study abroad). 17

18 Brazilian Session at Pittcon 2014 Science without Borders Speakers Natacha Carvalho Ferreira Santos Coordinator of the Chemical Science and Geosciences Research Program COCQG CNPq Prof. Lúcio Angnes Institute of Chemistry, USP Maria Luiza Bragança Tristão PETROBRAS/CENPES P&D Center Chemistry Management Prof. Clésia Cristina Nascentes Chemistry Dept, Federal University of Minas Gerais Cristina Maria Schuch Research & Innovation Manager ( actual), Rhodia Solvay Group, Research & Innovation Center of Paulinia Brazil, Analytical Department From March 2 to 6, 2014 McCormick Place Chicago, IL, USA 18

19 USA CERTIFICATION Analitica Latin America had the USA Commercial Certification in its 12 th edition. With the certification, the USA Commercial Service recognizes the capacity and the experience of the event promoter to organize a quality international event, where the American exhibitors could present their products and services for the analytical chemistry industry. The exhibition functions as a platform for the companies to establish and expand the international distribution, generate sales leads and evaluate competitors. The USA Commercial Service specialists worked together with the companies to identify potential buyers and partners at Analitica Latin America. The United States Commercial Service participated in Analitica Latin America 2013 for the first time, through the Program Certification of Exhibitions Abroad of the United States Department of Commerce. This Program objective is to recruit and assist the American companies in important events abroad, where their products are competitive. In addition to the 16 American companies exposing at Analitica 2013, another six companies participated in the Commercial Service stand, with the purpose to establish commercial partnerships with potential representatives for their products in Brazil. The American companies were very much satisfied with the quantity and the quality of the contacts made during the exhibition. Due to these companies success at Analitica Latin America 2013, for 2015, the United States Commercial Service intends to contribute for the creation of an American Pavilion, thus increasing the opportunities for partnership for the American companies interested in the Brazilian market. Said Vania Resende Commercial Specialist U.S. Department of Commerce. 19

20 PUBLICITY Analitica 2013 attracted many media proving once again the importance of the event for the analytical chemistry industry. Check out the results and impact on the media. General numbers In 2013, the number of articles produced amounted 77. Growth by 15% in relation to the 2011 edition. 77 Articles 23 Journalists present 09 Releases 96% Media 4% ONLINE MAGAZINES 20

21 Eventos Paralelos: ARENA DO CONHECIMENTO Parceiros de Mídia: Apoio: Patrocinador do Congresso e Arena do Conhecimento Patrocinador Diamante: Patrocinador Bronze: Organização: TRABALHOS CIENTÍFICOS 3º CONGRESSO ANALITICA Eventos Paralelos: ARENA DO CONHECIMENTO LIVELAB Parceiros de Mídia: Apoio: ANALITICA ARENA DO CONHECIMENTO Patrocinador do Congresso e Arena do Conhecimento Patrocinador Diamante: Patrocinador Bronze: Organização: FEIRA INTERNACIONAL DE TECNOLOGIA PARA LABORATÓRIOS, ANÁLISES, BIOTECNOLOGIA E CONTROLE DE QUALIDADE Eventos Paralelos: ARENA DO CONHECIMENTO Parceiros de Mídia: Apoio: Patrocinador do Congresso e Arena do Conhecimento Patrocinador Diamante: Patrocinador Bronze: Organização: Actions during the event ANALITICA L A T I N A M E R I C A News BOLETIM OFICIAL DA ANALITICA LATIN AMERICA - 12ª EDIÇÃO Daily News 1-24 de Setembro de 2013 ANALITICA L A T I N A M E R I C A News BOLETIM OFICIAL DA ANALITICA LATIN AMERICA - 12ª EDIÇÃO Daily News 2-25 de Setembro de 2013 ANALITICA L A T I N A M E R I C A News BOLETIM OFICIAL DA ANALITICA LATIN AMERICA - 12ª EDIÇÃO Daily News 3-26 de Setembro de ª EDIÇÃO DA ANALITICA LATIN AMERICA REÚNE NOVAS TECNOLOGIAS E ESPECIALISTAS DO SETOR A 12ª edição da Analitica Latin America Feira Internacional de Tecnologia para Laboratórios, Análises, Biotecnologia e Controle de Qualidade segue superando as expectativas neste 2º dia de evento. Profissionais do setor acompanham as novas tecnologias desenvolvidas por empresas nacionais e internacionais e, ainda têm a oportunidade de assistir às execuções de testes ao vivo no Live Lab, um laboratório equipado com o que há de mais moderno em análises químicas. Acompanhe os lançamentos e a visão dos expositores neste segundo dia de evento: ANALITICA LATIN AMERICA COMEMORA OS RESULTADOS POSITIVOS DE SUA 12ª EDIÇÃO Encerrou hoje a 12ª edição da feira que, mais uma vez, destacou-se como principal plataforma de relacionamento e negócios da indústria química e analítica. A Analitica Latin America recebeu nessa edição mais de 600 marcas que tiveram a oportunidade de apresentar seus produtos e lançamentos, gerando diversas oportunidades para um público altamente qualificado. Estamos satisfeitos com os resultados alcançados nessa edição da feira. Mais uma vez a Analitica Latin America superou os objetivos e cumpriu com a sua meta de conectar pessoas, promovendo negócios e conteúdo de vanguarda ao redor do mundo, comenta Ligia Amorim, diretora geral da NürnbergMesse Brasil. ANALITICA LATIN AMERICA INICIA COM SUCESSO SUA 12ª EDIÇÃO Começou hoje a 12ª edição da Analitica Latin America Feira Internacional de Tecnologia para Laboratórios, Análises, Biotecnologia e Controle de Qualidade - no Transamerica Expo Center, São Paulo. Durante os três dias de evento, profissionais das indústrias química e analítica tem a oportunidade de conhecer os lançamentos e os destaques na principal plataforma de relacionamento do setor. O faturamento líquido da indústria química brasileira em 2012 foi de US$ 153 bilhões, segundo a Associação Brasileira da Indústria Química (Abiquim). A associação também indica que as vendas internas de produtos químicos cresceram 9,2% no bimestre junho-julho. A diretora-geral da NürnbergMesse Brasil, Ligia Amorim, afirma que essa plataforma de negócios promove a conexão de profissionais e empresas nacionais e internacionais e, a cada ano, supera as expectativas. Nesta edição, estamos recebendo 38 novos expositores e mais de 90 expositores internacionais, afirma. LANÇAMENTOS Chromaster Ultra A Merck Millipore apresenta uma nova solução de cromatografia líquida, o Chromaster Ultra, da Hitachi. A fabricante esperou cinco anos após o desenvolvimento dessa técnica para, a partir do feedback de seus clientes, lançar um equipamento que atendesse às necessidades relatadas. Esse lançamento atende à RDC 45, uma nova resolução da Anvisa, que discorre sobre a análise de degradados dos fármacos. LabWare Lins A fim de garantir um melhor aproveitamento e confiabilidade das informações geradas nos laboratórios, a LabWare destaca o LabWare Lins. Esse software possibilita que os recursos de desenvolvimento, suporte e implementação sejam totalmente otimizados e concentrados, com foco na melhoria e evolução contínua de sua plataforma. DEPOIMENTOS A Analitica Latin America é o evento referência do setor e isso é comprovado pelo feedback dos nossos clientes, que postergam os fechamentos por conta do evento. Nesse sentido, temos grandes expectativas de concluir muitos projetos de venda durante a feira. Daniel Teixeira, Coordenador da Merck Millipore. Com o crescimento do Congresso Analitica, que está em sua 3ª edição, e do Live Lab, esperamos receber mais visitantes de universidades e de instituições de Pesquisa. Outra expectativa é em relação ao crescimento desse mercado no Brasil, sendo que a Analitica desempenha papel estratégico nesse desenvolvimento. Luiz Bravo, Gerente da Nova Analítica para os negócios da Thermo Scientific. LANÇAMENTOS Bel Tablet - Sistema A Bel Engineering, que há mais de 30 anos fabrica balanças eletrônicas de precisão, lançou nesta edição da Analitica um novo aplicativo para tablets com sistema Android que amplia as funcionalidades dessas balanças. Ao conectar o tablet ao equipamento e ativar o aplicativo da Bel, o profissional consegue visualizar melhor todos os dados, fazer gráficos e enviar todas essas informações por . Linha Erweka Representante oficial da Erweka no Brasil, a Steq destaca nesta edição a linha completa dessa fabricante para testes e análises de comprimidos. São cerca de oito equipamentos, incluindo dissolutor, desintegrador, durômetro e friabilômetro, dotados de modernas tecnologias e que oferecem excelente custo benefício. Em todos eles, é feita uma simulação o mais próximo do real da ação dos comprimidos dentro do organismo humano, levando em consideração, inclusive, a temperatura da água. DEPOIMENTOS A Analitica é a maior feira do setor e, por esse motivo, sempre participamos com o objetivo de superar o número de negócios fechados e de contatos com clientes da edição anterior. Nosso estande está sempre cheio e recebemos muitos profissionais de nível gerencial, o que é muito positivo para gerar novos negócios. Mayna Castro, Coordenadora de Marketing da Mettler Toledo. Nesta edição, estamos superando nossas expectativas em relação ao número de clientes que têm nos visitado. Fazer parte da Analitica é uma grande oportunidade para mostrarmos a instrumentação analítica como um todo, pois recebemos clientes de diversos segmentos de mercado. Cíntia Matuyama, Gerente de Recursos Técnicos, Análises Químicas e Biociências da Agilent Technologies. O 1º Circuito de Conhecimento e Inovação é uma proposta da NürnbergMesse Brasil para integrar ambientes de negócios e conhecimento durante o evento. Além da área destinada aos expositores, fazem parte do circuito a Arena do Conhecimento, destinada a apresentações curtas e gratuitas de temas inovadores, o Congresso Analitica Latin America, que reúne palestras, mesas redondas e uma área de exposição de Trabalhos Científicos e o LiveLab. Aproveite sua visita e conheça todos esses ambientes! LIVELAB DEPOIMENTOS A feira foi muito boa e com muito movimento para a PerkinElmer. Os diretores da empresa ficaram muito satisfeitos, pois conseguimos diversas propostas, cotações e oportunidades. Este ano participamos como palestrantes da Arena do Conhecimento, onde também registramos um forte movimento e em 2015 com certeza estaremos aqui. Cíntia Silva, Analista Sênior de Marketing da PerkinElmer do Brasil. O evento foi um grande sucesso para a nossa empresa. A quantidade de clientes e visitantes foi impressionante, proporcionando boas oportunidades de negócios. Acredito que a feira está mais internacionalizada com a participação de um público diversificado interessado na América Latina. A ideia é seguir participando do evento. José Eduardo Gonçalves, Gerente Geral da Sovereign. Nossa participação esse ano foi muito positiva. Tivemos o maior estande da nossa história e com isso tivemos o desafio de atrair mais público para o nosso espaço. A expectativa foi muito grande por conta do evento e a nossa impressão é que a Analitica está sendo um sucesso. Rogério Telles, CEO da Metrohm Pensalab. LANÇAMENTOS Microlab 600 Series e Fast Prep Systems & kits A empresa Tedia Brazil apresentou na feira seus lançamentos. O Microlab é um inteligente equipamento desenvolvido para dispensar e diluir amostras sem contaminação cruzada. A Analitica Latin America também foi o local escolhido para lançar o Fast Pred. O equipamento é um lise de amostras para extração de DNA, RNA e proteínas. GENIE e Gases puros HiQ A Linde trouxe para o evento sua nova linha de Gases Puros HiQ, que pretende atender a demanda do mercado por gases com menos impurezas. A empresa também apresentou na feira o GENIE, linha de cilindros de gases, que são mais leves que os tradicionais cilindros de aço carbono. Além disso, o cilindro oferece sistema digital, base resistente, rodas e alça extensível, que facilita o transporte. NOS VEMOS NA PRÓXIMA EDIÇÃO! PREPARE-SE PARA VISITAR A ANALITICA LATIN AMERICA! 13ª EDIÇÃO ANALITICA L A T I N A M E R I C A 22 A 24 SETEMBRO DE 2015 Transamerica Expo Center São Paulo - SP / Brasil No primeiro dia do evento, os participantes assistiram às palestras sobre energia e segurança alimentar. Ações do Inmetro na área de energia renovável e a evolução do Programa Nacional de Controle de Resíduos e Contaminantes foram dois dos temas abordados. Amanhã, o congresso terá como foco Química Verde e Fármacos. Uma estrutura completa de laboratório realiza ao vivo testes com equipamentos de última geração. Essas análises são determinantes para as indústrias entregarem ao consumidor produtos de qualidade, que não ofereçam riscos a seus usuários e que atendam aos padrões exigidos pelas entidades reguladoras. Dois dos exemplos mostrados são os testes de medicamentos para análise de sua degradação e de biodiesel, para avaliar se o produto atende às normas da Agência Nacional de Petróleo (ANP). Acompanhe o evento no Facebook: /analiticalatinamerica ARENA DO CONHECIMENTO Destinado a apresentações curtas e gratuitas sobre temas inovadores, o espaço recebe especialistas que abordam temas relevantes, novas técnicas e produtos para a modernização dos laboratórios de análise. Amanhã, profissionais da Thermo Scientific e da PerkinElmer apresentarão novas soluções para o mercado. Acompanhe o evento no Facebook: /analiticalatinamerica Acompanhe o evento no Facebook: /analiticalatinamerica 21

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24 Ano XXII n R$ 15,00 - ISSN Ano XXII - n o Setembro/Outubro R$ 15,00 - ISSN SUPPORT AND MEDIA Media partners ÓLEO & GÁS PRÉ-SAL DEPENDE DE TECNOLOGIA ESPECIAL: AS MAIORES EMPRESAS DO SETOR QUÍMICO TRATAMENTO DE EFLUENTES Legislação mais rigorosa estimula novas tecnologias Social Media /analiticalatinamerica /NürnbergMesse Brasil 24

25 TESTIMONIALS Analitica Latin America is the reference event of the sector and this is proven by the feedback from our customers, who delay closings due to the event. In this meaning, our expectations to conclude many sales during the exhibition is high Daniel Teixeira, Coordinator at Merck Millipore.. With the growth of the Analitica Congress, which is in its 3 rd edition, and Live Lab, we expect to receive more visitors from universities and Research institutions. Another expectation is in relation to the growth of this market in Brazil, as Analitica performs a strategic role in this development. Live Lab was created by NürnbergMesse as a technical and scientific activity, to aggregate content to the Knowledge and Innovation Circuit of the Analitica Exhibition: Exhibition, Scientific Congress, Knowledge Arena and Live Lab. We had the privilege to be able to develop this pioneer project together with NürnbergMesse Brasil. No one has ever dared to make something similar in an event of this size. I would like to point out the spirit of the team and collaboration, which resulted in the project success...congratulations to everyone for the excellent work. We did it, it worked and it was a success... Live Lab: Yes, We Can!!! Let the next come Luiz Bravo, Nova Analítica Manager for business for Thermo Scientific. Analitica is the biggest exhibition of the sector, and for this reason, we always participate with the objective to overcome the number of closed business and contacts with customers from the previous. Our stand is always full and we receive many professionals from the management level, which is very positive for the generation of new business Mayna Castro, Marketing Coordinator from Metter Toledo. In this edition, we are exceeding all expectations in relation to the number of customers that visited us. Making part of Analitica is a great opportunity for us to show the analytical instrumentation as a whole, because we receive customers from different market segments Cíntia Matuyama, Technical Resources, Chemical Analyses and Biosciences Manager from Agilient Technologies. The exhibition was very good and with high movement for PerkinElmer. The company s directors were very satisfied, because we succeeded different proposals, quotations and opportunities. This year, we participated as speakers at Knowledge Arena, where we also registered strong movement and will certainly be here in 2015 Cíntia Silva, Senior Marketing Analyst from PerkinElmer do Brasil. In the German Pavilion, there were 20 companies from different sectors and Analitica Latina America is very important for these companies. Either due to the Brazilian market, or Latin America. Arminda de Lorenzo, from Spectaris - German Pavilion. 25

26 The event was a big success for our company. The quantity of customers and visitors was impressive, providing good business opportunities. I believe that the exhibition is more internationalized with the participation of a diversified audience, interested in Latin America. The idea is keep participating in the event José Eduardo Gonçalves, General Manager from Sovereign. Our participation this year was very positive. We had the biggest stand in our history and thus we had the challenge to attract more audience to our space. The expectation was very big due to the event and we have the impression that Analitica is a success Rogério Telles, CEO from Metrohm Pensalab. Last show, 2011, we got an excellent amount of leads, but we had an attractive booth theme and we were giving Ipad s; this year we had no theme or promotions, so we were not very optimistic at first, we thought we were going to get fewer (but good) leads but for our own surprise we got very close amount of leads from last year! We were not expecting this at all, because even though these leads are better quality with higher potential for business, the number was extremely high. It was a very nice surprise. The brand exposure was formidable, we have been participating since 2009 and every show, the Brazilian market knows us more and more. Another thing that was very positive is that we saw more participation from the academia; we talked to a lot more scientists, researchers and professors from Universities and R&D institutes, compared to last shows, this is good because our technology is more focused and oriented to this sector. We also saw a more international bunch in the attendees, especially from Latin America which is formidable, the more variety the better. And we love Sao Paulo, excellent food, nice people and big city, good to host an international show like this. So overall we are extremely happy and looking forward to participating in Ricardo Nobara Ocean Optics The Brazilian market, which we know for some time, is a good market to participate in. It is not an easy market to enter, but it is worth investing, because it is a good market under growth in South America. We are very much impressed. It is our second year at Analitica and we have been exposing for two years with the UK Group, but the quality of all pavilions and stands is very good and we are quite satisfied with the exhibition. Tim Collins, from Gambica. The exhibition is very important for us because we have the opportunity to meet our customers during all three days and in a quite concentrated way. So, we have the opportunity to speak with many customers at one time and our sales team is here for this. So Analitica Latin America is an excellent opportunity for us. Our objective is to establish a relationship with our customers and contact with customers, who might not be able to visit us, or who we are not able to visit regularly. We expect to straighten relationship and stimulate sales. Steven Cooper, from Sigma Aldrich. We brought many laboratory products from China to the exhibition, with excellent performance in this industry sector. We from Ningbo Science, have ultra-sound homogenizers, ultra-sound cleaners, freezing dryers, water bath, genes transfer devices, etc. Analitica Latin America is very important for us in terms of international business in Brazil and South America. Ms. Yi Xiao, from China Ningbo Scientz Biotechnology Co., LTD. 26

27 Technology and Quality focused in your business 13 th EDITION ANALITICA L A T I N A M E R I C A INTERNATIONAL EXHIBITION OF LABORATORY TECHNOLOGY, ANALYSES, BIOTECHNOLOGY AND QUALITY CONTROL Analitica Latin America places itself as a space to generate new business featuring multisector brands. With national and international exhibitors at only one place, Analitica is a platform for innovation in analytical chemistry that combines a triple front of academy, government and industry. SEPTEMBER nd - 24 th Transamerica Expo Center São Paulo - SP / Brazil Technology and Quality focused in your business The Analitica Latin America Congress is the suitable environment to join the academic community and the industrial sector. In addition to lectures, symposia and roundtables, the Congress also features a poster exhibition area targeted on the research done at universities, research centers and industries as a way to disseminate information and improve the academic-industrial interaction. SEPTEMBER nd - 24 th Transamerica Expo Center São Paulo - SP / Brazil

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