design para a inovação social

Transcrição

1 design para a inovação social mestrado em design universidade de aveiro gonçalo gomes março de 2016 s.1

2 ergonomia

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4 ergonomia > definição Ergonomia A ergonomia (do grego "ergon": trabalho; e "nomos": leis) estuda as interacções entre os utilizadores e os objectos, sistemas e ambientes, com o auxílio da antropometria. A ergonomia envolve factores anatómicos, fisiológicos e psicológicos, considera o comportamento humano, as suas capacidades e as suas limitações.

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24 antropométrica ergonomia cognitiva social

25 antropométrica ergonomia cognitiva social

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27 inovação

28 design para a inovação social > inovação Prince Philip Designers prize > info > video

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38 design vs inovação

39 design vs inovação inovação inovar. verbo transitivo 1. tornar novo 2. introduzir inovações em (governo, artes, etc.) 3. inventar; criar inovar In Infopédia [Em linha]. Porto: Porto Editora, [Consult ]. Disponível na www: <URL:

40 design vs inovação inovação em design será que existe não inovação em design?

41 design vs inovação inovação em design > inovação incremental ou radical (a) the incremental novelties in the design of an existing product or service; (b) radically new products or services obtained by design effort with no or minimal technical novelty. (Mutlu, 2003)

42 design para a inovação social

43 design para a inovação social design para a inovação social Whatever design can do to promote and support social innovation. (DESIS Network, 2009).

44 design para a inovação social > inovação social inovação social New ideas that work toward meeting social goals (Young Foundation, 2006). It is a process of change where new ideas emerge from a variety of actors directly involved in a problem to be solved: final users, grass roots technicians and entrepreneurs, local institutions, and civil society organizations (Manzini, 2009).

45 design para a inovação social > inovação social inovação social New ideas that work toward meeting social goals (Young Foundation, 2006). It is a process of change where new ideas emerge from a variety of actors directly involved in a problem to be solved: final users, grass roots technicians and entrepreneurs, local institutions, and civil society organizations (Manzini, 2009).

46 design para a inovação social > inovação social exemplos

47 design para a inovação social > inovação social > exemplo 1 THE PEOPLE S SUPERMARKET (Londres) Projecto que permite à população tomar conta do que consomem. Ao mesmo tempo adquirem produtos a preços mais acessíveis e fazem parte das tomadas de decisão ao nível dos produtos que vendem.

48 design para a inovação social > inovação social > exemplo 1 THE PEOPLE S SUPERMARKET (Londres) fornecedores FORNECEDORES possibilidade de negociar preço por quantidade 1 - compram produtos mais baratos 2 podem escolher produtos 3 tomam decisões THE PEOPLE S SUPERMARKET 1 trabalham 4 horas por mês 2 pagam 28 euros por ano MEMBROS

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52 design de serviços

53 design para a inovação social > design de serviços design de serviços Is the activity of planning and organizing people, infrastructure, communication and material components of a service, in order to improve its quality, the interaction between service provider and customers and the customer s experience.

54 design para a inovação social > design de serviços design de serviços (cont...) The design of the service may involve a re-organization of the activities performed by the service provider (Back office) and/or the redesign of time and place in which customers come in contact with the service (Front office). (DESIS Network, 2009).

55 design para a inovação social > design de serviços design de serviços Service design is all about making the service you deliver useful, usable, efficient, effective and desirable.

56 design para a inovação social > design de serviços design de serviços A service design project is a strategic project which uses design techniques like thorough client research, collaborative ideas generation and early stage prototyping and testing to deliver services that are built around the real needs of clients, that simplify complex problems and deliver solutions that are future focused and cost conscious. (Design Council).

57 design thinking

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59 design para a inovação social > design thinking design thinking Design thinking can be described as a discipline that uses the designer s sensibility and methods to match people s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.

60 design para a inovação social > design thinking design thinking.design thinking converts need into demand. [Tim Brown, IDEO]

61 design para a inovação social > design thinking what is design thinking? A Design Methodology A Problem-Solving Approach or Process A Creativity Approach A User-Centered Approach That Brings Design into the Business World

62 design para a inovação social > design thinking design thinking [Comparison of Several Design Thinking Process Models. community/design/design_thinking.asp]

63 design para a inovação social > design thinking design thinking [ [The d.school - Stanford /D-School Design Thinking Process]

64 design para a inovação social mestrado em design universidade de aveiro gonçalo gomes março de 2016 s.2

65 design para a inovação social > design process design process The 'double diamond' design process model [design council, 2005]

66 design para a inovação social > design process the 'double diamond' design process model DISCOVER The first quarter of the double diamond model marks the start of the project. This begins with an initial idea or inspiration, often sourced from a discovery phase in which user needs are identified. These include: Market research User research Managing information Design research groups.

67 design para a inovação social > design process the 'double diamond' design process model DEFINE The second quarter of the double diamond model represents the definition stage, in which interpretation and alignment of these needs to business objectives is achieved. Key activities during the Define stage are: Project development Project management Project sign-off.

68 design para a inovação social > design process the 'double diamond' design process model DEVELOP The third quarter marks a period of development where design-led solutions are developed, iterated and tested within the company. Key activities and objectives during the Develop stage are: Multi-disciplinary working Visual management Development methods Testing

69 design para a inovação social > design process the 'double diamond' design process model DELIVER The final quarter of the double diamond model represents the delivery stage, where the resulting product or service is finalised and launched in the relevant market. The key activities and objectives during this stage are: Final testing, approval and launch Targets, evaluation and feedback loops.

70 design para a inovação social > o processo de design o processo de design 1 - assente na cultura vigente; 2 - tradicionalmente participativo; 3 - baseado em conexões horizontais; 4 - baseado na empatia, confiança e relações win/ win;

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