GLOBAL MARKET Source: Euromonitor

HAIR CARE 2013

GLOBAL MARKET Source: Euromonitor

BRAZIL REPRESENTS THE 4 TH BIGEST MARKET COMPARED TO ALL REGIONS, GLOBAL MARKET SHARE BRAZIL IS THE BIGEST SINGLE CONDITIONER MARKET = % OF THE GLOBAL SHAMPOO MARKET BIGGEST GROWTH IN LATIN AMERICA & AFRICA-MIDDLE-EAST MATURE & SATURATED MARKETS: EUROPE & NORTH AMERICA (RELATIVELY LOW GROWTH) GLOBAL HAIRCARE MARKET WORLD WIDE GROWTH 11X10 12,0% 10,0% GLOBAL HAIR CARE MARKET 2011 = 53,72 Bn (+5,2%) 8,0% 6,0% 4,0% 2,0% Eastern Europe +10,1% 3,87 Bn Middle East and Africa +8,4% 2,64 Bn Australasia +2,1% 0,74 Bn North America +3,9% 9,05 Bn Brazil +8,1% 6,44 Bn Latin America +7,5% 11,09 Bn Western Europe +1,4% 11,85 Bn Asia Pacific +6,0% 14,48 Bn 0,0% 0,0% 5,0% 10,0% 15,0% 20,0% 25,0% 30,0% 35,0% -2,0% MARKET SIZE Source: Euromonitor

HAIR CARE BRAZIL Source: Euromonitor

Source: Euromonitor BRAZIL DOMINATED BY 1.CONDITIONERS 2. COLORANTS THE STRONGEST GROWTH IS IN COLORANTS +14.5% SHAMPOO IS EXPERIENCING GROWTH SALON HAIR CARE IS EXPERIENCING ABOVE AVERAGE GROWTH BRAZIL HAIR CARE MARKET 2011 = 6.443,6 M 18,0% HAIRCARE MARKET BRAZIL GROWTH 11X10 16,0% 14,0% 12,0% 10,0% 8,0% 6,0% 4,0% 2,0% Salon Hair Care +8,3% 18 M 2-in-1 Products +7,7% 54 M Hair Loss Treatments +4,5% Perms and Relaxants +5,6% 336 M Styling Agents +2,5% 185 M Shampoos +6,8% 1719 M Colourants +14,5% 1817 M Conditioners +5,3% 2310 M 0,0% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% MARKET SIZE

HAIR CARE BRAZIL TOP PLAYERS in VALUE Source: Euromonitor

HAIR CARE BRAZIL TOP BRANDS in VALUE Source: Euromonitor

SHAMPOO TOP VERSIONS - VALUE Rank 2010 2011 2012 1 SEDA SOS CERAMIDAS SEDA SOS CERAMIDAS SEDA SOS CERAMIDAS 2 SEDA SOS RECONSTRUCAO ESTRUTURAL SEDA LISO PERFEITO SEDA LISO PERFEITO 3 SEDA LISO PERFEITO ELSEVE REPARACAO TOTAL 5 - L'OREAL TRESEMMÉ RECONSTRUÇÃO E FORÇA 4 SEDA SOS CRESCIMENTO FORTIFICADO DOVE RECONSTRUÇÃO COMPLETA ELSEVE REPARACAO TOTAL 5 - L'OREAL 5 SEDA LISO EXTREMO SEDA SOS RECONSTRUCAO ESTRUTURAL TRESEMMÉ HIDRATAÇÃO PROFUNDA 6 SEDA PRETOS LUMINOSOS SEDA SOS CRESCIMENTO FORTIFICADO DOVE RECONSTRUÇÃO COMPLETA 7 SEDA CACHOS COMPORTADOS 8 NIELY GOLD MAX QUERATINA PANTENE REPARAÇÃO INTENSA - PANTENE PRO-V PANTENE RESTAURAÇÃO PROFUNDA - PANTENE PRO-V SEDA CACHOS COMPORTADOS SEDA SOS CRESCIMENTO FORTIFICADO 9 SEDA SOS QUEDA SEDA CACHOS COMPORTADOS SEDA SOS RECONSTRUCAO ESTRUTURAL 10 SEDA SOS KERAFORCE NIELY GOLD MAX QUERATINA SEDA PÓS ALISAMENTO 11 ELSEVE REPARACAO TOTAL 5 - L'OREAL PANTENE LISO EXTRA - PANTENE PRO-V DOVE CONTROLE DE QUEDA 12 CLEAR FEM QUEDA DEFENSE CLEAR MASC ICE COOL MENTHOL 13 PALMOLIVE NAT KIDS - PALMOLIVE NATURALS CLEAR FEM HIDRATAÇÃO INTEN PANTENE RESTAURAÇÃO PROFUNDA - PANTENE PRO-V PANTENE REPARAÇÃO INTENSA - PANTENE PRO-V 14 SEDA BRILHO GLOSS SEDA PRETOS LUMINOSOS TRESEMMÉ LISO E SEDOSO 15 FRUCTIS ANTI-CASPA DOVE CONTROLE DE QUEDA PANTENE LISO EXTRA - PANTENE PRO-V 16 CLEAR FEM ANTICOCEIRA SEDA LISO EXTREMO 17 PANTENE REPARAÇÃO INTENSA - PANTENE PRO-V 18 CLEAR MASC QUEDA CONTROL PALMOLIVE NAT KIDS - PALMOLIVE NATURALS PANTENE CONTROLE DE QUEDA - PANTENE PRO-V 19 DOVE RECONSTRUÇÃO COMPLETA SEDA SOS QUEDA NATURA HIDRAT REPAR - NATURA PLANT SEDA PRETOS LUMINOSOS SEDA LISO EXTREMO PALMOLIVE NAT KIDS - PALMOLIVE NATURALS 20 CLEAR MASC ICE COOL MENTHOL SEDA PÓS ALISAMENTO SEDA SOS QUEDA Source: Kantar Panel Developed by Symrise Brazil

SHAMPOO TOP VERSIONS - VOLUME Rank 2010 2011 2012 1 SEDA SOS CERAMIDAS SEDA SOS CERAMIDAS SEDA SOS CERAMIDAS 2 SEDA SOS RECONSTRUCAO ESTRUTURAL SEDA LISO PERFEITO SEDA LISO PERFEITO 3 SEDA LISO PERFEITO SEDA SOS RECONSTRUCAO ESTRUTURAL SEDA CACHOS COMPORTADOS 4 SEDA SOS CRESCIMENTO FORTIFICADO SEDA SOS CRESCIMENTO FORTIFICADO SEDA SOS CRESCIMENTO FORTIFICADO 5 SEDA LISO EXTREMO SEDA CACHOS COMPORTADOS SEDA SOS RECONSTRUCAO ESTRUTURAL 6 SEDA PRETOS LUMINOSOS SEDA PRETOS LUMINOSOS SEDA PÓS ALISAMENTO 7 SEDA CACHOS COMPORTADOS PALMOLIVE NAT RESISTENCIA - PALMOLIVE NATURALS TRESEMMÉ RECONSTRUÇÃO E FORÇA 8 SEDA SOS QUEDA SEDA LISO EXTREMO SEDA PRETOS LUMINOSOS 9 SEDA SOS KERAFORCE 10 SEDA BRILHO GLOSS 11 PALMOLIVE NAT RESISTENCIA - PALMOLIVE NATURALS 12 PALMOLIVE NAT KIDS - 13 14 PALMOLIVE NAT EQUILIBRIO NEUTRO - PALMOLIVE NAT LISS NATURAL - PALMOLIVE NATURALS PALMOLIVE NAT EQUILIBRIO NEUTRO - PALMOLIVE NAT HIDRATACAO NATURAL - SEDA SOS QUEDA PALMOLIVE NAT LISS NATURAL - PALMOLIVE NATURALS PALMOLIVE NAT KIDS - PALMOLIVE NATURALS SEDA SOS KERAFORCE 15 SEDA ONDAS MARCANTE ELSEVE REPARACAO TOTAL 5 - L'OREAL 16 PALMOLIVE NAT HIDRATACAO NATURAL - 17 NEUTROX - COPER SEDA PÓS ALISAMENTO PALMOLIVE NAT CONTROLE - PALMOLIVE NATURALS 18 PALM ILUM PRETO - PALMOLIVE ILUMINADOR DOVE RECONSTRUÇÃO COMPLETA 19 SEDA PRÓ NATURALS REVI. E REPO. PALM ILUM PRETO - PALMOLIVE ILUMINADOR 20 DARLING COMUM MONANGE LISO RAD Source: Kantar Panel Developed by Symrise Brazil TRESEMMÉ HIDRATAÇÃO PROFUNDA SEDA LISO EXTREMO ELSEVE REPARACAO TOTAL 5 - L'OREAL SEDA SOS QUEDA PALMOLIVE NAT HIDRATACAO NATURAL - PALMOLIVE NAT KIDS - PALMOLIVE NATURALS PALM ILUM PRETO - PALMOLIVE ILUMINADOR PALMOLIVE NAT REPARACAO COMPLETA - DARLING COMUM PALMOLIVE NAT CONTROLE - PALMOLIVE NATURALS TRESEMMÉ LISO E SEDOSO PALMOLIVE NAT EQUILIBRIO NEUTRO -

LANÇAMENTOS 2012/2013

BRAZIL LAUNCHES RECONSTRUÇÃO ESTRUTURAL PROGRESSIVA tecnologia Nutri Queratina e uma avançada fórmula sem sal*,

BRAZIL LAUNCHES S.O.S QUEDA Creme de tratamento Seda S.O.S Queda com Tecnologia Fortalecedora da Raiz restaura as rachaduras geradas pelo dano e nutre intensamente os fios frágeis da raiz até as pontas, protegendo-os contra a quebra

BRAZIL LAUNCHES Chá verde/ Frutas Citricas Cacau/ Karité Gengibre/ Guaraná

BRAZIL LAUNCHES Pico-nutrientes (1000 x menores que os comuns) e queratina

BRAZIL LAUNCHES

BRAZIL LAUNCHES Com micro aqua serun

BRAZIL LAUNCHES Fórmula exclusiva com Trichazole Ativo - Formado por Climbazole e Zinc Gluconate

BRAZIL LAUNCHES

BRAZIL LAUNCHES

BRAZIL LAUNCHES

BRAZIL LAUNCHES

BRAZIL LAUNCHES. Os produtos contam com um silicone inteligente patenteado, Therminal Amino Silicone,

BRAZIL LAUNCHES

ANÁLISES OLFATIVAS

ESCOPO DA ANÁLISE OLFATIVA Tendência Olfativa do mercado premium (profissional) hair; Análise Olfativa dos top sellers do mercado brasileiro; Análise Olfativa dos top sellers pelas plataformas propostas; Tendências Olfativas Globais

GLOBAL SALON SHAMPOO OLFACTIVE TRENDS & REGIONAL SPECIFICITIES MAJOR FAMILY MAJOR FAMILY & SUB-FAMILY MAJOR FAMILY MAJOR SUB-FAMILY MINOR FAMILIES WW CITRUS > > > APPLE/PEAR > TROPICAL FRUIT FLORIENTAL > WHITE FLOWER > CITRUS > WOODY /POWDERY ORIENTAL > WOODY /AMBERY CHYPRE MINT > AROMATIC /AROMATIC AP > > WATERFRUIT > PEACH/APRICOT > RED FRUIT > TROPICAL FRUIT > AQUEOUS > AROMATIC > CITRUS > WATERY EU > AQUEOUS > > > AROMATIC > > WOODY > > WATERFRUIT > APPLE/PEAR > PEACH/APRICOT > RED FRUIT > TROPICAL FRUIT > EDIBLE > AQUEOUS > WHITE FLOWER > ALDEHYDIC > POWDERY/MUSKY > AROMATIC > CITRUS > > WATERY > WOODY /POWDERY > WOODY > CITRUS > /AROMATIC US LA > AQUEOUS > > > AROMATIC > > WOODY > > > APPLE/PEAR > TROPICAL FRUIT > EDIBLE > > APPLE/PEAR > TROPICAL FRUIT > WHITE FLOWER > POWDERY/MUSKY > WHITE FLOWER > ALDEHYDIC > AROMATIC > > WATERY > CITRUS > > WOODY /POWDERY > WOODY /AMBERY > AROMATIC /AROMATIC Symrise, always inspiring more Symrise, always inspiring more

SEDA TRESEMMÉ NATURA PLANTS ELSEVE DOVE PANTENE TOP 20 SHAMPOO VARIANTS VALUE FOUGERE AMBERY CITRUS MINT CITRUS SEDA Liso Perfeito FloraL TRESEMMÉ Reconstrução e Força SEDA SOS Reconstrução Estrutural Floral Watery TRESEMMÉ Liso e Sedoso Watery SEDA Pretos Luminosos FloraL SEDA Liso Extremo FloraL SEDA SOS Queda Green APPLE / PEAR WATERFRUIT TROPICAL FR. REDBERRIES SEDA Cachos Comportados Apple Fruity SEDA SOS Crescimento Fortificado Musk PALMOLIVE NATURALS Kids Musk ELSEVE Reparação Total 5 ALDEHYDIC DOVE Controle de Queda Green PANTENE Restauração Profunda Green PANTENE Reparação Intensa Green PANTENE Liso Extra Green ROSE WHITE FLOWER SEDA Ceramidas Fruity DOVE Reconstrução Completa Powdery FLORIENTAL POWDERY SEDA Pós Alisamento Woody ORIENTAL EDIBLE EDIBLE CITRUS NATURA PLANTS Hidratação Reparadora Apple CHOCOLATE CITRUS 1 WOODY CHYPRE 2 Source: Kantar Panel Developed by Symrise Brazil

SEDA TRESEMMÉ ELSEVE DOVE DARLING TOP 20 SHAMPOO VARIANTS VOLUME FOUGERE AMBERY CITRUS MINT CITRUS SEDA Liso Perfeito FloraL TRESEMMÉ Reconstrução e Força SEDA SOS Reconstrução Estrutural Floral Watery TRESEMMÉ Liso e Sedoso Watery SEDA Pretos Luminosos FloraL SEDA Liso Extremo FloraL SEDA SOS Queda Citrus TRESEMMÉ Hidratação Profunda Watery APPLE / PEAR WATERFRUIT TROPICAL FR. REDBERRIES SEDA Cachos Comportados Apple Fruity SEDA SOS Crescimento Fortificado Musk Preto Iluminador Floral PALMOLIVE NATURALS Kids Musk ELSEVE Reparação Total 5 ALDEHYDIC DOVE Controle de Queda Green Neutro Citrus ROSE WHITE FLOWER SEDA Ceramidas Fruity DOVE Reconstrução Completa Powdery FLORIENTAL POWDERY SEDA Pós Alisamento Woody ORIENTAL EDIBLE EDIBLE CITRUS Reparação Completa Powdery CHOCOLATE CITRUS 1 WOODY CHYPRE DARLING Citrus 2 Source: Kantar Panel Developed by Symrise Brazil

SEDA TRESEMMÉ ELSEVE DOVE TOP 20 SHAMPOO VARIANTS VALUE/VOLUME PANTENE DARLING TRATAR RECUPERAR MANTER REALÇAR FOUGERE AMBERY CITRUS MINT CITRUS SEDA SOS Queda TRESEMMÉ Reconstrução e Força SEDA SOS Reconstrução Estrutural Floral Green Watery TRESEMMÉ Liso e Sedoso Watery TRESEMMÉ Hidratação Profunda Watery SEDA Liso Perfeito FloraL SEDA Liso Extremo FloraL APPLE / PEAR WATERFRUIT TROPICAL FR. REDBERRIES SEDA Cachos Comportados Apple Preto Iluminador SEDA SOS Crescimento Fortificado Musk Floral SEDA Pretos Luminosos FloraL ELSEVE Reparação Total 5 Fruity ALDEHYDIC PANTENE Restauração Profunda Green PANTENE Reparação Intensa Green Neutro Citrus PANTENE Liso Extra Green ROSE WHITE FLOWER FLORIENTAL DOVE Controle de Queda Green SEDA Ceramidas Fruity POWDERY ORIENTAL EDIBLE EDIBLE Apple DOVE Reconstrução Completa SEDA Pós Alisamento Powdery Woody CITRUS NATURA PLANTS Hidratação Reparadora Reparação Completa Powdery CHOCOLATE CITRUS 1 WOODY CHYPRE DARLING Citrus Source: Kantar Panel Developed by Symrise Brazil

2 MAJOR TRENDS 4 FACETS 2 SUPPORTING TRENDS FAMILY SUBFAMILY 15-53% SPECIFIER MUSKY SPECIFIER FAMILY SUBFAMILY FAMILY APPLE / PEAR SUBFAMILY 2-31% SPECIFIER SPECIFIER FAMILY WATER FRUIT PEACH / APRICOT RED FRUIT TROPICAL FRUIT GLOBAL SHAMPOO OLFACTIVE TRENDS SUPPORTING TREND FOUGERE FAMILY LOCAL SPECIFICITIES FLORIENTAL FAMILY EDIBLE FAMILY 3-8% CITRUS FAMILY 3-5% 3-14% FAMILY 3-13% 3-9% CHYPRE FAMILY ~7% ORIENTAL FAMILY ~3% ~4%