Trends and Business Opportunities in Latin America

Transcrição

1 Trends and Business Opportunities in Latin America Hamilton Terni Costa ANconsulting ANconsulting

2 LA overview Latin America is composed of South and Central America, Mexico and Caribbean 20 countries in LA and 13 in Caribbean 580 million inhabitants

3 America: one continent Latin America is composed of South and Central America, Mexico and Caribbean 20 countries in LA and 13 in Caribbean 580 million inhabitants

4 Economy size by country GDP share Colombia Chile Peru Other Venezuela 4% 3% 7% 5% 32% Brazil 6% Argentina 15% 28% Mexico Source: ECLAC 2008

5 LA economics The economic history of the region is noted for a sequence of ups and downs (roller coaster), instability and uncertainty. Latin America and Caribbean GDP per capita (in %) only 40 year ago we could see a consecutive growth as seem recently source: ECLAC

6 LA economics Since 2002, however, with agricultural, metal and oil commodities, valorisation of the region is growing consistently income per capita is also growing consistently since 1990 source: ECLAC

7 LA economics The poverty in the region is gradually shrinking. (still has 190 million people in powerty) The main economies: Brazil, Mexico, Argentina, Colombia, Chile and Peru are keeping a sustainable growth with different individual grades. Strengthening of the low to middle class Mexico Colombia Peru Chile Venezuela Brazil Argentina

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9 LA stabilisation 1.Economic policies (independent central banks, government expenditures control, inflation target rate, exchange rate floating) people and enterprises can plan better 2.Democracy weak but consistency

10 still unequal but getting better

11 labor productivity gradually going up

12 World Wide Market for Print US$ 700 B US$ 725 B 0% 13,3% 26,7% Am. Norte Asia Europa Oc Am. Latina Leste Europeu Australasia Oriente Médio África 1,6% 1,5% 1,2% 0,8% 3,4% 1,7% 1,1% 5,0% 4,3% 6,6% emerging markets: higher growth 22,6% 27,3% 27,2% 30,8% 30,0% from US$35 B to US$ 48 B 35,1% Source: Primir WWMP

13 Growth forecast by region Australasia. America 7,4 8,3 West Europe 12,3 Asia Africa Latin America 28,9 33,9 Est. Europe 42,5 Middle East 51,4 51,7 LA compoud annual growth rate: 7.3% Source: Primir WWMP

14 Print markets Brazil 11,0 Mexico 8,5 Argentina Colombia Chile Peru 2,5 1,5 0,9 0,7 Estimates in US billion dollars ANconsulting

15 digital printing Brazilian Market (as a mirror to LA) R$1,7 Bilhões 143% R$700 Milhões Total Print Market 3,3 % R$21,1 bilhões 7,6% 7,5% R$22,7 bilhões Source: Gedigi/Abigraf forecast 10% in 2012

16 Digital Printing Market in LA has growth more than 35% CAGR (compound annual growth rate) in the last 3 years It will reach 50% CAGR from 2012 on* *ANconsulting

17 Huge opportunities for Digital in Latin America Direct Marketing Transpromo Commercial Printing W2P Publishing Manuals Photo Label&Packaging

18 in LA: the more you do, the more you dare, the more you innovate, The more you get!

19 Soluciones en editorial

20 300 national and international prizes by konlwledgements

21 integration, market focus and integral solutions

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29 documentos transacionales + inteligencia TransPromo de mercadeo

30 Auto-edición títulos en 1 año

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39 Thanks! Hamilton Terni Costa ANconsulting