COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP STREET. Rio, 06/08/2014

COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP STREET Rio, 06/08/2014

CONSIDERATIONS Open TV The strategy for this launch is work tactically with programs that have good ratings, appropriateness of content and affinity with the primary and secondary tar The objectives of coverage and frequency become secondary, because of low investment. TV Globo, the leader in audience, features different kind of programs that deliver greater coverage and visibility in the target. BAND and SBT will complement the audience with talk and auditorium shows such as THE NOITE and PANICO. Pay TV We recommend channels with better performance of audience and affinity with the primary and secondary targets, with strategical presence in programs and in the research ranking. Fox is the channel that stands out among the others, presenting excellent rates.

MEDIA FLOW CHART Film: 22 JUMP STREET MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 3nd WEEK (Sustaining) TELEVISION 9 markets From August 30th until September 7th spots 30" / 15" Proportion (30" - 41,5% / 15" - 58,4%) R$ 206,107 Top 10 Territory Italy Mexico Korea Brazil Spain France Germany Australia UK Japan Release Date Sep 04th

COLUMBIA TRISTAR FILMS OF BRAZIL Film: 22 JUMP STREET MIDIA ITEM BUDGET R$ (1) TOTAL COLUMBIA R$ R$ SHARE% versão anterior OPEN TV GLOBO Launch 202,187 176,327 86% BAND Launch 20,997 18,311 9% SBT Launch 13,151 11,469 6% TOTAL TV 236,334 206,107 100% GRAND TOTAL 236,334 206,107 100% TOTAL WITH TAX 206,107 corte

COLUMBIA TRISTAR FILMS OF BRAZIL 22 JUMP STREET

COLUMBIA TRISTAR FILMS OF BRAZIL Film: 22 JUMP STREET OPEN TV Target 1: AS ABC 18-24 Target 2: AS ABC 18-34 Markets LAUN OTS REAC TARGET 1TARGET 2TARGET 1 FLORIANÓPOLIS 1.9 1.9 37 FORTALEZA 1.7 1.7 43 SANTOS* 1.8 1.6 31 SÃO JOSÉ DOS CAMPOS* 1.8 1.6 31 RIBEIRÃO PRETO* 1.8 1.6 31 * BASE SÃO PAULO

NCH CH - % TRP TARGET 2TARGET 1TARGET 2 37 58 68 42 66 63 33 55 52 33 48 46 33 55 52

COLUMBIA TRISTAR FILMS OF BRAZIL Film: 22 JUMP STREET Target 1: AS ABC 18-24 Target 2: AS ABC 18-34 MARKETS 10 MARKETS BUDGET 1 R$ COLUMBIA R$ % FORTALEZA 33,433 29,157 14.1% MANAUS 19,955 17,403 8.4% SANTOS 29,119 25,395 12.3% GOIANIA 29,030 25,317 12.3% VITORIA 17,762 15,491 7.5% BELEM 27,702 24,159 11.7% FLORIANOPOLIS 19,187 16,733 8.1% RIBEIRÃO PRETO 29,799 25,988 12.6% SÃO JOSÉ DOS CAMPOS 18,360 16,011 7.8% SÃO LUIS 11,986 10,453 5.1% TOTAL LAUNCH 236,333.65 206,107 100% TOTAL GLOBO 202,187 176,327 86% TOTAL BAND 20,997 18,311 9% TOTAL SBT 13,151 11,469 6%

Nº Plano: 28800 Praça: FORTALEZA Target Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34 REDE PROGRAMAS AGOSTO Hora Hora Peça 30 31 01 Inicial Final S D S BAN PANICO NA BAND 21:00 00:00 A A BAN PANICO NA BAND 21:00 00:00 D GLO A GRANDE FAMILIA 22:20 23:05 B GLO CALDEIRAO DO HUCK 16:20 18:25 A P GLO NOVELA II 19:35 20:30 D GLO SHOW DE SEXTA FEIRA 23:45 00:30 D GLO SHOW DE TERCA FEIRA 23:25 00:10 B GLO TELA QUENTE 22:45 00:45 A A SBT THE NOITE 00:00 01:00 A A SBT THE NOITE 00:00 01:00 D PREÇO TOTAL 1 1 2 TOTAL TRP 10 8 8 TOTAL GRP 16 11 24 Legends FILME P - 30" (Pre-Opening) FILME A - 30" (September4th in theaters) FILME B - 15" (September4th in theaters) FILME D - 15" (In theaters)

SETEMBRO PREÇO TABELA PREÇO NEGOCIADO 02 03 04 05 06 07 INS % NEG DOM. T Q Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP 1 8,930.00 8,930.00-80.00 1,786.00 1,786.00 11.45 11 D 1 6,697.50 6,697.50-80.00 1,339.50 1,339.50 11.45 11 D 1 8,142.00 8,142.00-3.00 7,897.74 7,897.74 26.25 26 1 3,001.00 3,001.00-4.00 2,880.96 2,880.96 16.19 16 D 1 5,727.00 5,727.00-3.00 5,555.19 5,555.19 26.37 26 D 1 2,928.00 2,928.00-3.00 2,840.16 2,840.16 11.60 12 B 1 3,783.75 3,783.75-3.00 3,670.24 3,670.24 16.69 17 1 5,937.00 5,937.00-3.00 5,758.89 5,758.89 21.79 22 1 2,272.00 2,272.00-50.00 1,136.00 1,136.00 1.72 2 D 1 1,136.00 1,136.00-50.00 568.00 568.00 1.72 2 1 1 2 1 1 10 48,554.00 33,432.68 145 6 0 24 3 8 17 2 53 12 11

AUDIÊNCIA TRP (Pri) TRP (Sec) IA TRP IA TRP Afinidade/ Eficiência 7.67 8 6.06 6 1.54 7.67 8 6.06 6 1.54 13.13 13 12.58 13 1.15 9.82 10 8.55 9 1.48 10.84 11 9.60 10 1.02 2.81 3 4.08 4 0.64 5.84 6 6.00 6 0.85 7.92 8 9.26 9 0.86 0.22 0 0.39 0 0.30 0.22 0 0.39 0 0.30 66 63 55.00

Nº Plano: 28800 Praça: MANAUS Target Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34 REDE PROGRAMAS AGOSTO Hora Hora Peça 30 31 01 02 Inicial Final S D S T BAN PANICO NA BAND 21:00 00:00 A A BAN PANICO NA BAND 21:00 00:00 D GLO A GRANDE FAMILIA 22:20 23:05 B GLO CALDEIRAO DO HUCK 16:20 18:25 A P GLO NOVELA II 19:35 20:30 D GLO SHOW DE SEXTA FEIRA 23:45 00:30 D GLO SHOW DE TERCA FEIRA 23:25 00:10 B B GLO TELA QUENTE 22:45 00:45 A A SBT THE NOITE 00:00 01:00 A A SBT THE NOITE 00:00 01:00 D PREÇO TOTAL 1 1 2 1 TOTAL TRP 5 2 10 5 TOTAL GRP 14 5 23 15 Legends FILME P - 30" (Pre-Opening) FILME A - 30" (September4th in theaters) FILME B - 15" (September4th in theaters) FILME D - 15" (In theaters)

SETEMBRO AUDIÊ PREÇO TABELA PREÇO NEGOCIADO 03 04 05 06 07 INS % NEG DOM. TRP Q Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA 1 3,890.00 3,890.00-80.00 778.00 778.00 5.04 5 1.81 D 1 2,917.50 2,917.50-80.00 583.50 583.50 5.04 5 1.81 D 1 4,215.75 4,215.75-4.00 4,047.12 4,047.12 20.56 21 6.82 1 1,380.00 1,380.00-5.00 1,311.00 1,311.00 13.81 14 4.82 D 1 3,105.75 3,105.75-4.00 2,981.52 2,981.52 24.07 24 8.16 D 1 2,569.50 2,569.50-4.00 2,466.72 2,466.72 11.97 12 2.69 1 2,764.50 2,764.50-4.00 2,653.92 2,653.92 15.27 15 4.80 1 3,929.00 3,929.00-4.00 3,771.84 3,771.84 19.58 20 8.37 1 1,815.00 1,815.00-50.00 907.50 907.50 3.43 3 1.19 D 1 907.50 907.50-50.00 453.75 453.75 3.43 3 1.19 1 2 1 1 10 27,494.00 19,954.87 122 1 15 3 2 3 45 12 5

ÊNCIA (Pri) TRP (Sec) TRP IA TRP Afinidade/ Eficiência 2 2.35 2 0.90 2 2.35 2 0.90 7 7.96 8 0.77 5 5.64 6 0.85 8 9.37 9 0.73 3 4.33 4 0.54 5 5.47 5 0.81 8 9.94 10 0.93 1 1.30 1 0.74 1 1.30 1 0.74 41 50 71.15

Nº Plano: 28800 Praça: SANTOS Target Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34 REDE PROGRAMAS AGOSTO Hora Hora Peça 30 31 01 02 Inicial Final S D S T BAN PANICO NA BAND 21:00 00:00 A A BAN PANICO NA BAND 21:00 00:00 D GLO A GRANDE FAMILIA 22:20 23:05 B GLO CALDEIRAO DO HUCK 16:20 18:25 A P GLO NOVELA II 19:35 20:30 D GLO SHOW DE SEXTA FEIRA 23:45 00:30 D GLO SHOW DE TERCA FEIRA 23:25 00:10 B B GLO TELA QUENTE 22:45 00:45 A A SBT THE NOITE 00:00 01:00 D SBT THE NOITE 00:00 01:00 A A PREÇO TOTAL 1 1 2 1 TOTAL TRP 4 3 12 7 TOTAL GRP 12 5 22 14 Legends FILME P - 30" (Pre-Opening) FILME A - 30" (September4th in theaters) FILME B - 15" (September4th in theaters) FILME D - 15" (In theaters)

SETEMBRO AUDIÊ PREÇO TABELA PREÇO NEGOCIADO 03 04 05 06 07 INS % NEG DOM. TRP Q Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA 1 5,440.00 5,440.00-80.00 1,088.00 1,088.00 5.41 5 3.44 D 1 4,080.00 4,080.00-80.00 816.00 816.00 5.41 5 3.44 D 1 5,932.50 5,932.50-4.00 5,695.20 5,695.20 20.63 21 9.63 1 2,463.00 2,463.00-5.00 2,339.85 2,339.85 11.76 12 3.98 D 1 4,653.00 4,653.00-4.00 4,466.88 4,466.88 19.80 20 8.00 D 1 2,979.00 2,979.00-4.00 2,859.84 2,859.84 13.01 13 5.98 1 3,779.25 3,779.25-4.00 3,628.08 3,628.08 13.60 14 6.72 1 5,229.00 5,229.00-4.00 5,019.84 5,019.84 17.81 18 9.34 D 1 2,137.00 2,137.00-50.00 1,068.50 1,068.50 4.59 5 2.49 1 4,274.00 4,274.00-50.00 2,137.00 2,137.00 4.59 5 2.49 1 2 1 1 10 40,966.00 29,119.19 117 2 18 6 3 5 40 13 5

Nº Plano: 28800 Praça: GOIANIA Target Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34 REDE PROGRAMAS AGOSTO Hora Hora Peça 30 31 01 02 Inicial Final S D S T BAN PANICO NA BAND 21:00 00:00 A A BAN PANICO NA BAND 21:00 00:00 D GLO A GRANDE FAMILIA 22:20 23:05 B GLO CALDEIRAO DO HUCK 16:20 18:25 A P GLO NOVELA II 19:35 20:30 D GLO SHOW DE SEXTA FEIRA 23:45 00:30 D GLO SHOW DE TERCA FEIRA 23:25 00:10 B B GLO TELA QUENTE 22:45 00:45 A A SBT THE NOITE 00:00 01:00 D SBT THE NOITE 00:00 01:00 A A PREÇO TOTAL 1 1 2 1 TOTAL TRP 5 2 10 5 TOTAL GRP 14 5 23 15 Legends FILME P - 30" (Pre-Opening) FILME A - 30" (September4th in theaters) FILME B - 15" (September4th in theaters) FILME D - 15" (In theaters)

SETEMBRO AUDIÊ PREÇO TABELA PREÇO NEGOCIADO 03 04 05 06 07 INS % NEG DOM. TRP Q Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA 1 7,055.00 7,055.00-80.00 1,411.00 1,411.00 5.04 5 1.81 D 1 5,291.25 5,291.25-80.00 1,058.25 1,058.25 5.04 5 1.81 D 1 7,731.00 7,731.00-4.00 7,421.76 7,421.76 20.56 21 6.82 1 2,021.00 2,021.00-5.00 1,919.95 1,919.95 13.81 14 4.82 D 1 5,596.50 5,596.50-4.00 5,372.64 5,372.64 24.07 24 8.16 D 1 2,709.00 2,709.00-4.00 2,600.64 2,600.64 11.97 12 2.69 1 3,402.00 3,402.00-4.00 3,265.92 3,265.92 15.27 15 4.80 1 5,207.00 5,207.00-4.00 4,998.72 4,998.72 19.58 20 8.37 D 1 654.00 654.00-50.00 327.00 327.00 3.43 3 1.19 1 1,308.00 1,308.00-50.00 654.00 654.00 3.43 3 1.19 1 2 1 1 10 40,974.00 29,029.88 122 1 15 3 2 3 45 12 5

Nº Plano: 28800 Praça: VITORIA Target Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34 REDE PROGRAMAS AGOSTO Hora Hora Peça 30 31 01 02 Inicial Final S D S T BAN PANICO NA BAND 21:00 00:00 A A BAN PANICO NA BAND 21:00 00:00 D GLO A GRANDE FAMILIA 22:20 23:05 B GLO CALDEIRAO DO HUCK 16:20 18:25 A P GLO NOVELA II 19:35 20:30 D GLO SHOW DE SEXTA FEIRA 23:45 00:30 D GLO SHOW DE TERCA FEIRA 23:25 00:10 B B GLO TELA QUENTE 22:45 00:45 A A PREÇO TOTAL 1 1 1 1 TOTAL TRP 5 4 10 8 TOTAL GRP 15 5 19 18 Legends FILME P - 30" (Pre-Opening) FILME A - 30" (September4th in theaters) FILME B - 15" (September4th in theaters) FILME D - 15" (In theaters)

SETEMBRO AUDIÊ PREÇO TABELA PREÇO NEGOCIADO 03 04 05 06 07 INS % NEG DOM. TRP Q Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA 1 5,935.00 5,935.00-80.00 1,187.00 1,187.00 4.83 5 3.64 D 1 4,451.25 4,451.25-80.00 890.25 890.25 4.83 5 3.64 D 1 4,085.25 4,085.25-4.00 3,921.84 3,921.84 26.35 26 14.75 1 1,728.00 1,728.00-5.00 1,641.60 1,641.60 15.10 15 4.72 D 1 3,201.00 3,201.00-4.00 3,072.96 3,072.96 22.77 23 9.11 D 1 1,784.25 1,784.25-4.00 1,712.88 1,712.88 15.08 15 6.45 1 2,162.25 2,162.25-4.00 2,075.76 2,075.76 17.95 18 8.24 1 3,396.00 3,396.00-4.00 3,260.16 3,260.16 19.15 19 10.34 2 1 1 8 26,743.00 17,762.45 126 24 6 4 49 15 5

ÊNCIA (Pri) TRP (Sec) TRP IA TRP Afinidade/ Eficiência 4 3.08 3 1.50 4 3.08 3 1.50 15 13.36 13 1.05 5 5.04 5 0.67 9 9.26 9 0.80 6 6.77 7 0.81 8 8.26 8 0.89 10 9.98 10 1.04 60 59 8.26

Nº Plano: 28800 Praça: BELEM Target Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34 REDE PROGRAMAS AGOSTO Hora Hora Peça 30 31 01 02 Inicial Final S D S T BAN PANICO NA BAND 21:00 00:00 A A BAN PANICO NA BAND 21:00 00:00 D GLO A GRANDE FAMILIA 22:20 23:05 B GLO CALDEIRAO DO HUCK 16:20 18:25 A P GLO NOVELA II 19:35 20:30 D GLO SHOW DE SEXTA FEIRA 23:45 00:30 D GLO SHOW DE TERCA FEIRA 23:25 00:10 B B GLO TELA QUENTE 22:45 00:45 A A SBT THE NOITE 00:00 01:00 D SBT THE NOITE 00:00 01:00 A A PREÇO TOTAL 1 1 2 1 TOTAL TRP 5 2 10 5 TOTAL GRP 14 5 23 15 Legends FILME P - 30" (Pre-Opening) FILME A - 30" (September4th in theaters) FILME B - 15" (September4th in theaters) FILME D - 15" (In theaters)

SETEMBRO AUDIÊ PREÇO TABELA PREÇO NEGOCIADO 03 04 05 06 07 INS % NEG DOM. TRP Q Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA 1 6,795.00 6,795.00-80.00 1,359.00 1,359.00 5.04 5 1.81 D 1 5,096.25 5,096.25-80.00 1,019.25 1,019.25 5.04 5 1.81 D 1 6,623.25 6,623.25-4.00 6,358.32 6,358.32 20.56 21 6.82 1 2,321.00 2,321.00-5.00 2,204.95 2,204.95 13.81 14 4.82 D 1 4,227.00 4,227.00-4.00 4,057.92 4,057.92 24.07 24 8.16 D 1 2,766.75 2,766.75-4.00 2,656.08 2,656.08 11.97 12 2.69 1 3,288.75 3,288.75-4.00 3,157.20 3,157.20 15.27 15 4.80 1 4,732.00 4,732.00-4.00 4,542.72 4,542.72 19.58 20 8.37 D 1 1,564.50 1,564.50-50.00 782.25 782.25 3.43 3 1.19 1 3,129.00 3,129.00-50.00 1,564.50 1,564.50 3.43 3 1.19 1 2 1 1 10 40,543.00 27,702.19 122 1 15 3 2 3 45 12 5

Nº Plano: 28800 Praça: FLORIANOPOLIS Target Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34 REDE PROGRAMAS AGOSTO SET Hora Hora Peça 30 31 01 02 03 Inicial Final S D S T Q BAN PANICO NA BAND 21:00 00:00 D BAN PANICO NA BAND 21:00 00:00 A A GLO A GRANDE FAMILIA 22:20 23:05 B GLO CALDEIRAO DO HUCK16:20 18:25 A P GLO NOVELA II 19:35 20:30 D GLO SHOW DE SEXTA FEI 23:45 00:30 D GLO SHOW DE TERCA FE 23:25 00:10 B B GLO TELA QUENTE 22:45 00:45 A A PREÇO TOTAL 1 1 1 1 TOTAL TRP 7 5 9 8 TOTAL GRP 21 7 24 21 Legends FILME P - 30" (Pre-Opening) FILME A - 30" (September4th in theaters) FILME B - 15" (September4th in theaters) FILME D - 15" (In theaters)

TEMBRO AUDIÊNCIA PREÇO TABELA PREÇO NEGOCIADO 04 05 06 07 INS % NEG DOM. TRP (Pri) Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP D 1 8,591.25 8,591.25-80.00 1,718.25 1,718.25 6.65 7 4.57 5 1 11,455.00 11,455.00-80.00 2,291.00 2,291.00 6.65 7 4.57 5 D 1 4,146.00 4,146.00-4.00 3,980.16 3,980.16 28.38 28 11.98 12 1 1,293.00 1,293.00-5.00 1,228.35 1,228.35 20.50 21 6.79 7 D 1 3,295.50 3,295.50-4.00 3,163.68 3,163.68 31.79 32 7.39 7 D 1 1,701.75 1,701.75-4.00 1,633.68 1,633.68 19.88 20 5.82 6 1 2,077.50 2,077.50-4.00 1,994.40 1,994.40 21.44 21 8.28 8 1 3,310.00 3,310.00-4.00 3,177.60 3,177.60 23.98 24 8.99 9 2 1 1 8 35,870.00 19,187.12 159 58 19 6 5 60 20 7

TRP (Sec) IA TRP Afinidade/ Eficiência 4.27 4 1.43 4.27 4 1.43 12.86 13 0.85 9.57 10 0.78 10.06 10 0.52 7.36 7 0.63 9.37 9 0.78 10.44 10 0.79 68 26.39

Nº Plano: 28800 Praça: RIBEIRÃO PRETO Target Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34 REDE PROGRAMAS Hora Inicial Peça AGOSTO 30 31 01 02 S D S T BAN PANICO NA BAND 21:00 00:00 D BAN PANICO NA BAND 21:00 00:00 A A GLO A GRANDE FAMILIA 22:20 23:05 B GLO CALDEIRAO DO HUCK 16:20 18:25 A P GLO NOVELA II 19:35 20:30 D GLO SHOW DE SEXTA FEIRA 23:45 00:30 D GLO SHOW DE TERCA FEIRA 23:25 00:10 B B GLO TELA QUENTE 22:45 00:45 A A SBT THE NOITE 00:00 01:00 D SBT THE NOITE 00:00 01:00 A A PREÇO TOTAL 1 1 2 1 TOTAL TRP 4 3 12 7 TOTAL GRP 12 5 22 14 Hora Final Legends FILME P - 30" (Pre-Opening) FILME A - 30" (September4th in theaters) FILME B - 15" (September4th in theaters) FILME D - 15" (In theaters)

SETEMBRO AUDIÊ PREÇO TABELA PREÇO NEGOCIADO 03 04 05 06 07 INS % NEG DOM. TRP Q Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA D 1 5,610.00 5,610.00-80.00 1,122.00 1,122.00 5.41 5 3.44 1 7,480.00 7,480.00-80.00 1,496.00 1,496.00 5.41 5 3.44 D 1 7,097.25 7,097.25-3.00 6,884.33 6,884.33 20.63 21 9.63 1 2,265.00 2,265.00-4.00 2,174.40 2,174.40 11.76 12 3.98 D 1 4,926.00 4,926.00-3.00 4,778.22 4,778.22 19.80 20 8.00 D 1 3,030.00 3,030.00-3.00 2,939.10 2,939.10 13.01 13 5.98 1 3,706.50 3,706.50-3.00 3,595.30 3,595.30 13.60 14 6.72 1 5,321.00 5,321.00-3.00 5,161.37 5,161.37 17.81 18 9.34 D 1 1,099.00 1,099.00-50.00 549.50 549.50 4.59 5 2.49 1 2,198.00 2,198.00-50.00 1,099.00 1,099.00 4.59 5 2.49 1 2 1 1 10 42,732.00 29,799.22 117 2 18 6 3 5 40 13 5

Nº Plano: 28800 Praça: SAO JOSE DOS CAMPOS Target Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34 REDE PROGRAMAS AGOSTO SET Hora Hora Peça 30 31 01 02 03 Inicial Final S D S T Q GLO A GRANDE FAMILIA 22:20 23:05 B GLO CALDEIRAO DO HUCK16:20 18:25 A P GLO NOVELA II 19:35 20:30 D GLO SHOW DE SEXTA FEI 23:45 00:30 D GLO SHOW DE TERCA FE 23:25 00:10 B B GLO TELA QUENTE 22:45 00:45 A A SBT THE NOITE 00:00 01:00 A A SBT THE NOITE 00:00 01:00 D D PREÇO TOTAL 1 2 1 1 TOTAL TRP 4 12 7 2 TOTAL GRP 12 22 14 5 Legends FILME P - 30" (Pre-Opening) FILME A - 30" (September4th in theaters) FILME B - 15" (September4th in theaters) FILME D - 15" (In theaters)

TEMBRO AUDIÊNCIA PREÇO TABELA PREÇO NEGOCIADO 04 05 06 07 INS % NEG DOM. TRP (Pri) Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP D 1 4,836.75 4,836.75-4.00 4,643.28 4,643.28 20.63 21 9.63 10 1 1,729.00 1,729.00-5.00 1,642.55 1,642.55 11.76 12 3.98 4 D 1 3,044.25 3,044.25-4.00 2,922.48 2,922.48 19.80 20 8.00 8 D 1 2,097.75 2,097.75-4.00 2,013.84 2,013.84 13.01 13 5.98 6 1 2,499.75 2,499.75-4.00 2,399.76 2,399.76 13.60 14 6.72 7 1 4,014.00 4,014.00-4.00 3,853.44 3,853.44 17.81 18 9.34 9 1 1,179.00 1,179.00-50.00 589.50 589.50 4.59 5 2.49 2 1 589.50 589.50-50.00 294.75 294.75 4.59 5 2.49 2 2 1 8 19,990.00 18,359.60 106 48 18 6 40 13

TRP (Sec) IA TRP Afinidade/ Eficiência 9.81 10 0.97 4.17 4 0.79 7.58 8 0.91 4.89 5 1.07 6.24 6 1.07 8.40 8 1.09 2.25 2 1.17 2.25 2 1.17 46 63.23

Nº Plano: 28800 Praça: SAO LUIS Target Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34 REDE PROGRAMAS AGOSTO SETEMBRO Hora Hora Peça 30 31 01 02 03 04 05 06 Inicial Final S D S T Q Q S S BAN PANICO NA BAND 21:00 00:00 A A BAN PANICO NA BAND 21:00 00:00 D GLO A GRANDE FAMILIA 22:20 23:05 B D GLO CALDEIRAO DO HUCK16:20 18:25 A P GLO NOVELA II 19:35 20:30 D D GLO SHOW DE SEXTA FEI 23:45 00:30 D D GLO SHOW DE TERCA FE 23:25 00:10 B B GLO TELA QUENTE 22:45 00:45 A A SBT THE NOITE 00:00 01:00 A A SBT THE NOITE 00:00 01:00 D D PREÇO TOTAL 1 1 2 1 1 2 1 TOTAL TRP 6 3 11 7 1 18 5 TOTAL GRP 17 4 22 15 2 50 14

AUDIÊNCIA PREÇO TABELA PREÇO NEGOCIADO 07 INS % NEG DOM. TRP (Pri) TRP (Sec) D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP IA TRP 1 3,010.00 3,010.00-80.00 602.00 602.00 4.00 4 2.53 3 2.00 2 D 1 2,257.50 2,257.50-80.00 451.50 451.50 4.00 4 2.53 3 2.00 2 1 2,378.25 2,378.25-4.00 2,283.12 2,283.12 22.11 22 8.01 8 9.76 10 1 958.00 958.00-5.00 910.10 910.10 17.16 17 6.11 6 8.78 9 1 2,104.50 2,104.50-4.00 2,020.32 2,020.32 27.82 28 9.75 10 11.92 12 1 1,310.25 1,310.25-4.00 1,257.84 1,257.84 14.07 14 4.88 5 7.52 8 1 1,485.75 1,485.75-4.00 1,426.32 1,426.32 14.82 15 7.13 7 7.87 8 1 2,100.00 2,100.00-4.00 2,016.00 2,016.00 19.78 20 10.06 10 10.00 10 1 1,359.00 1,359.00-50.00 679.50 679.50 1.85 2 1.28 1 0.87 1 1 679.50 679.50-50.00 339.75 339.75 1.85 2 1.28 1 0.87 1 1 10 17,642.00 11,986.45 127 53 62 3 4

GLOBO NOVELA II A GRANDE FAMÍLIA TELA QUENTE SHOW DE TERCA FEIRA SHOW DE SEXTA FEIRA BAND PÂNICO NA BAND SBT THE NOITE FOX THE WALKING DEAD OS SIMPSONS CINEFOX

TYPE OF PROGRAM SOAP OPERA COMEDY MOVIES TELEVISION SERIE TELEVISION SERIE TYPE OF PROGRAM VARIETY SHOW TYPE OF PROGRAM VARIETY SHOW TYPE OF PROGRAM TELEVISION SERIE ANIMATED SITCOM MOVIE

This is the time-slot of the second soap opera that runs everyday, except on Sund This time-slot is reserved for comedy mini series. The current one is called A Gran On Mondays, 10 pm, TV Globo offers to the viewers blockbusters that were succe This time-slot is reserved for comedy mini series. This time-slot is reserved for comedy mini series. Pânico na Band is a Brazilian comedy television show. The program covers week Late-night talk show hosted by comedian Danilo Gentili. Is an american horror drama television series about a post-apocalyptic world dom The series is a satirical parody of a middle class American lifestyle epitomized by town of Springfield and parodies American culture, society, television, and many a Movie session of the channel.