SCERARIUM I. COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL Django Livre. Rio, 12/11/2012

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Transcrição:

SCERARIUM I COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL Django Livre Rio, 12/11/2012

COLUMBIA TRISTAR FILMS OF BRAZIL DJANGO LIVRE TERRITORY: BRAZIL TARGET AUDIENCE: The target used in the plan according to IBOPE rating's institute: In order of priority our target audiences are as follows: 1.Male and Female ABC 18-34 years 2. Male and Female ABC 25-49 years MEDIA: PAY TV We recommend, with high priority, paid television for its great affinity with the target. Lauching: From January 6th until January 19th RADIO Advertising buy as outlined on the flow chart (three days - 10 spots/day) - Rio de Janeiro and São Paulo.

MEDIA FLOW CHART Film: DJANGO LIVRE MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 3nd WEEK (Sustaining) National From January 1st until january 31th spots 30" AND 5" PAY TV R$ 526,582 Spots of 30" - Rio de Janeiro and São Paulo From October 29th until November 03rd RADIO R$ 34,447 Top 10 Territory Italy Mexico Korea Brazil Spain France Germany Australia UK Japan Release Date JANUARY 18th

COLUMBIA TRISTAR FILMS OF BRAZIL DJANGO LIVRE MIDIA ITEM BUDGET R$ (1) BUDGET R$ (2) TOTAL COLUMBIA SHARE% R$ R$ R$ PAY TV ROAD BLOCK 12 CHANNELS - GLOBOSAT Launch 170,024 151,322 152,087 SPORTV Launch 121,468 108,106 108,653 FOX Launch 65,468 58,266 58,561 TNT Launch 43,883 39,056 39,254 MEGAPIX Launch 27,510 24,484 24,608 WARNER CHANNEL Launch 49,644 44,183 44,407 FX Launch 19,992 17,793 17,883 REDE TELECINE Launch 90,700 80,723 81,131 TOTAL TV 588,689 523,933 526,582 94% RADIO RIO DE JANEIRO - MEDIA SPOTS 30" - MIX FM Launch 8,965 7,979 8,019 SÃO PAULO - MEDIA SPOTS 30" - MIX FM / KISS FM Launch 29,545 26,295 26,428 TOTAL RADIO 38,510 34,274 34,447 6% GRAND TOTAL 627,199 558,207 561,029 100% TOTAL WITH TAX 561,029 BUDGET (2): SPECIAL PRICE TO COLUMBIA - 11%

COLUMBIA TRISTAR FILMS OF BRAZIL Film: DJANGO LIVRE TARGET 1 - AS ABC 18-34 c/ pay tv TARGET 2 - AS ABC 25-49 c/ pay tv UNIVERSO INDIVÍDUOS COM PAY TV Markets PAY TV LAUNCH OTS REACH - % TRP TARGET 1 TARGET 2 TARGET 1 TARGET 2 TARGET 1 TARGET 2 NET 1.7 1.8 23 26 57 59

COLUMBIA TRISTAR FILMS OF BRAZIL FILME: DJANGO LIVRE Target: AS ABC 18-34 c/ pay tv (target 1) AS ABC 25-49 c/ pay tv (target 2) Custo Custo Unitário TRP TRP Jan-13 TOTAL PAY TV Programas Formato Desconto Inserções BUDGET 1 R$ BUDGET 2 R$ Tabela Negociado TOTAL 1 TOTAL 2 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 COLUMBIA R$ T Q Q S S D S T Q Q S S D S T Q Q S S D NATIONAL >> ESTREIA Rede Globosat - Comercial em Rede/Pool Megapix, Sportv, Sportv 2, Sportv 3, Multishow, Telecine Premium, Telecine Action, Telecine ROAD BLOCK - Inserção determinada prime Touch, Telecine Fun, Telecine Pipoca, Telecine (sugestão às 22h - horário a definir) Cult, Universal. 60" 261,576 35% 170,024 1 1.0 1.1 1 170,024 151,322 152,087 Total REDE GLOBOSAT 1 1.0 1.1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 170,024 151,322 152,087 SPORTV SPORTV COMBATE NOT 15" 10,275 45% 5,651 3 2.4 2.3 1 1 1 16,954 15,089 15,165 SPORTV COMBATE NOT 30" 13,700 45% 7,535 2 1.6 1.5 1 1 15,070 13,412 13,480 TROCA DE PASSE NOT P 15" 10,350 45% 5,693 2 0.9 1.0 1 1 11,385 10,133 10,184 TROCA DE PASSE NOT P 30" 13,800 45% 7,590 2 0.9 1.0 1 1 15,180 13,510 13,579 BEM AMIGOS NOT P 15" 10,425 45% 5,734 3 1.4 1.5 1 1 1 17,201 15,309 15,387 BEM AMIGOS NOT P 30" 13,900 45% 7,645 2 0.9 1.0 1 1 15,290 13,608 13,677 FAIXA 18h - 01h 15" 9,750 45% 5,363 3 1.2 1.4 1 1 1 16,088 14,318 14,390 FAIXA 18h - 01h 30" 13,000 45% 7,150 2 0.8 0.9 1 1 14,300 12,727 12,791 Total SPORTV 19 10.1 10.6 0 0 0 0 0 1 1 1 1 1 1 2 2 2 1 2 1 1 2 0 121,468 108,106 108,653 FOX CINE FOX NOT 15" 8,385 65% 2,935 3 1.7 1.7 1 1 1 8,804 7,836 7,875 CINE FOX NOT 30" 12,900 65% 4,515 3 1.7 1.7 1 1 1 13,545 12,055 12,116 OS SIMPSONS NOT 15" 8,385 65% 2,935 3 1.7 1.4 1 1 1 8,804 7,836 7,875 OS SIMPSONS NOT 30" 12,900 65% 4,515 2 1.1 0.9 1 1 9,030 8,037 8,077 THE WALKING DEAD NOT 30" 12,900 65% 4,515 1 0.4 0.4 1 4,515 4,018 4,039 FAIXA 18h - 02h 15" 8,385 65% 2,935 4 1.6 1.4 1 1 1 1 11,739 10,448 10,501 FAIXA 18h - 02h 30" 12,900 65% 4,515 2 0.8 0.7 1 1 9,030 8,037 8,077 FAIXA 08h - 18h 15" 1,869 BONIFICAÇÃO 5 0.7 0.7 5 0 0 0 FAIXA 08h - 18h 30" 2,875 BONIFICAÇÃO 4 0.6 0.6 4 0 0 0 Total FOX 27 10.3 9.2 0 0 0 0 0 0 10 1 1 1 2 2 2 2 1 2 1 2 0 0 65,468 58,266 58,561 TNT TNT MEGA FILM NOT 15" 8,190 70% 2,457 4 2.8 2.6 1 1 1 1 9,828 8,747 8,791 TNT MEGA FILM NOT 30" 13,650 70% 4,095 3 2.1 2.0 1 1 1 12,285 10,934 10,989 FALLING SKIES 15" 3,588 70% 1,076 1 0.3 0.4 1 1,076 958 963 FALLING SKIES 30" 5,980 70% 1,794 1 0.3 0.4 1 1,794 1,597 1,605 FAIXA 19H - 02H 15" 6,300 70% 1,890 5 1.3 1.4 1 1 1 1 1 9,450 8,411 8,453 FAIXA 19H - 02H 30" 10,500 70% 3,150 3 0.8 0.8 1 1 1 9,450 8,411 8,453 Total TNT 17 7.5 7.6 0 0 0 0 0 0 1 1 1 1 1 2 1 1 1 1 2 2 2 0 43,883 39,056 39,254 MEGAPIX MOVIEBOX 15" 1,875 60% 750 3 0.8 1.0 1 1 1 2,250 2,003 2,013 MOVIEBOX 30" 2,500 60% 1,000 3 0.8 1.0 1 1 1 3,000 2,670 2,684 POWER PIX 15" 3,975 60% 1,590 3 1.1 1.2 1 1 1 4,770 4,245 4,267 POWER PIX 30" 5,300 60% 2,120 3 1.1 1.2 1 1 1 6,360 5,660 5,689 FAIXA 18h - 02h 15" 3,975 60% 1,590 3 0.7 0.9 1 1 1 4,770 4,245 4,267 FAIXA 18h - 02h 30" 5,300 60% 2,120 3 0.7 0.9 1 1 1 6,360 5,660 5,689 Total MEGAPIX 18 5.0 6.2 0 0 0 0 0 1 1 2 1 1 2 1 1 2 1 2 1 2 0 0 27,510 24,484 24,608 WARNER CHANNEL THE BIG BANG THEORY NOT 15" 8,190 70% 2,457 4 2.6 2.6 1 1 1 1 9,828 8,747 8,791 THE BIG BANG THEORY NOT 30" 13,650 70% 4,095 3 2.0 1.9 1 1 1 12,285 10,934 10,989 FRIENDS NOT 15" 8,190 70% 2,457 3 1.4 1.1 1 1 1 7,371 6,560 6,593 FRIENDS NOT 30" 13,650 70% 4,095 2 0.9 0.7 1 1 8,190 7,289 7,326 FAIXA 18h - 02h 15" 6,300 70% 1,890 3 0.7 0.5 1 1 1 5,670 5,046 5,072 FAIXA 18h - 02h 30" 10,500 70% 3,150 2 0.4 0.3 1 1 6,300 5,607 5,635 Total WARNER CHANNEL 17 8.0 7.1 0 0 0 0 0 1 1 1 1 1 1 1 1 1 2 1 2 2 1 0 49,644 44,183 44,407 FX FX CINE NOT 15" 3,868 70% 1,160 4 1.6 1.6 1 1 1 1 4,641 4,130 4,151 FX CINE NOT 30" 5,950 70% 1,785 3 1.2 1.2 1 1 1 5,355 4,766 4,790 FAIXA 18h - 02h 15" 3,868 70% 1,160 4 0.8 0.8 1 1 1 1 4,641 4,130 4,151 FAIXA 18h - 02h 30" 5,950 70% 1,785 3 0.6 0.6 1 1 1 5,355 4,766 4,790 FAIXA 08h - 18h 15" 946 BONIFICAÇÃO 4 0.3 0.2 4 0 0 0 FAIXA 08h - 18h 30" 1,455 BONIFICAÇÃO 3 0.2 0.2 3 0 0 0 Total FX 21 4.7 4.7 0 0 0 0 0 7 1 1 1 1 1 1 2 1 1 1 1 2 0 0 19,992 17,793 17,883 REDE TELECINE (Telecine PREMIUM + Telecine PIPOCA + Telecine ACTION + Telecine TOUCH + Telecine CULT + Telecine FUN) SESSAO 8H NOITE 15" 5,625 50% 2,813 4 1.5 2.1 1 1 1 1 11,250 10,013 10,063 SESSAO 8H NOITE 30" 7,500 50% 3,750 4 1.5 2.1 1 1 1 1 15,000 13,350 13,418 SESSAO 10H NOITE 15" 10,200 50% 5,100 3 1.6 2.2 1 1 1 15,300 13,617 13,686 SESSAO 10H NOITE 30" 13,600 50% 6,800 3 1.6 2.2 1 1 1 20,400 18,156 18,248 SESSAO MEIA NOITE 15" 4,125 50% 2,063 4 1.9 2.0 1 1 1 1 8,250 7,343 7,380 SESSAO MEIA NOITE 30" 5,500 50% 2,750 2 1.0 1.0 1 1 5,500 4,895 4,920 COMERCIAL EM REDE (Todos os 6 canais 60" 15,000 50% 7,500 2 1.2 1.0 1 1 15,000 13,350 13,418 Telecine) - SESSÃO SEG A DOM 20H * Total REDE TELECINE 22 10.3 12.6 0 0 0 0 0 1 1 1 2 2 1 2 3 1 2 1 2 2 1 0 90,700 80,723 81,131 TOTAL PAY TV 142 57 59 0 0 0 0 0 11 16 8 8 8 9 11 12 10 9 10 11 13 6 0 588,688.80 523,933.03 526,582.13 * Super Estreia do Pipoca - DOM às 20h

COLUMBIA TRISTAR FILMS OF BR DJANGO LIVRE RADIO RIO DE JANEIRO Mix FM Total RJ SÃO PAULO Mix FM Kiss FM Total SP TOTAL RÁDIO

RAZIL Formato Custo Tabela Spot 30" - 06-19h - Monday-Friday 897 Spot 30" - 06-19h - Monday-Friday 2,090 Break abertura programa Rock Cine (15") 1,276

Custo Unitário Desconto Ouvintes # CPM Negociado 50% 448.25 7,256,903 R$ 0.06 40% 1,254.00 11,315,788 R$ 0.11 30% 893.00 7,075,766 R$ 0.13

Inserções JANEIRO'13 7 8 9 10 11 12 13 14 15 S T Q Q S S D S T 20 20 20 5 1 1 25 0 0 0 0 0 0 0 1 1

16 17 18 Q Q S BUDGET 1 R$ BUDGET 2 R$ 10 10 8,965 7,979 8,965 7,979 10 10 25,080 22,321 1 1 1 4,465 3,974 29,545 26,295 1 21 21 38,509.99 34,273.89

TOTAL COLUMBIA R$ 8,019 8,019 22,434 3,994 26,428 34,447.18

Ranking audiência - por emissora Fonte: MW Ibope 8 merc c/ pay tv - Jun'12 a Ago'12 AS ABC1 18-34 c/paytv AS AB 25-49 c/pay tv Rat% {Media(Pond)} Rat# {Media(Pond)} Aff% {Org} Rat% {Media(Pond)} Rat# {Media(Pond)} DISCOVERY KIDS 0.33 14.79 241.41 0.36 16.36 SPORTV 0.25 11.24 227.75 0.30 13.86 FOX 0.21 9.25 304.42 0.18 8.20 TNT 0.16 7.23 261.08 0.17 7.95 MEGAPIX 0.16 6.93 257.92 0.17 7.55 CARTOON NETWORK 0.15 6.67 146.51 0.15 6.95 WARNER CHANNEL 0.15 6.46 445.64 0.12 5.33 FX 0.11 4.97 349.66 0.09 4.32 MULTISHOW 0.09 4.18 249.99 0.08 3.63 SPORTV 2 0.09 4.13 224.43 0.11 5.00 TELECINE PIPOCA 0.09 4.12 280.42 0.10 4.67 UNIVERSAL CHANNEL 0.09 3.98 267.82 0.10 4.43 VIVA 0.08 3.39 219.86 0.08 3.45 NICKELODEON 0.07 3.25 147.25 0.08 3.57 DISCOVERY CHANNEL 0.07 3.20 289.27 0.08 3.60 DISCOVERY HOME & H 0.07 3.03 290.33 0.11 5.01 SPORTV 4 0.06 2.70 201.12 0.08 3.81 TELECINE ACTION 0.05 2.40 185.23 0.06 2.82 TELECINE PREMIUM 0.05 2.25 276.86 0.06 2.68 GLOBO NEWS 0.05 2.14 144.91 0.07 3.34 THE HISTORY CHANN 0.04 1.92 329.28 0.04 1.99 SONY 0.04 1.86 265.45 0.05 2.42 ESPN BRASIL 0.04 1.85 314.80 0.04 1.88 TELECINE FUN 0.04 1.65 290.57 0.04 1.74 AXN 0.03 1.47 151.70 0.04 1.94 HBO 0.03 1.33 242.44 0.04 1.65 TELECINE TOUCH 0.03 1.31 219.54 0.04 2.01 MTV 0.03 1.31 77.06 0.02 1.04 SPORTV 3 0.03 1.21 182.87 0.04 1.70 GNT 0.03 1.16 218.79 0.04 1.62 A&E 0.03 1.12 275.92 0.03 1.28 CINEMAX 0.03 1.12 221.64 0.03 1.40 HBO 2 0.02 0.90 245.39 0.02 0.97 VH1 0.02 0.81 378.93 0.01 0.54 RECORD NEWS 0.01 0.57 23.37 0.01 0.60 BANDSPORTS 0.01 0.37 174.01 0.01 0.56 TELECINE CULT 0.01 0.31 202.42 0.01 0.60 MAX HD 0.01 0.30 210.12 0.01 0.50 CANAL BRASIL 0.01 0.28 155.67 0.01 0.49 E! ENTERTAINMENT 0.00 0.14 159.20 0.00 0.17 MAX 0.00 0.11 134.19 0.01 0.27 [TOTAL] 0.07 3.20 226.03 0.08 3.54

HH ABC 18-34 c/ paytv MM ABC 18-34 c/ pay tv Aff% {Org} Rat% {Media(Pond)} Rat# {Media(Pond)} Aff% {Org} Rat% {Media(Pond)} Rat# {Media(Pond)} Aff% {Org} 260.58 0.20 4.98 147.75 0.50 13.19 359.41 274.14 0.37 8.97 330.42 0.16 4.15 140.22 263.38 0.23 5.55 332.19 0.19 5.05 277.13 280.18 0.18 4.51 296.32 0.16 4.16 250.74 274.29 0.18 4.27 289.27 0.16 4.14 257.17 148.75 0.16 3.94 157.27 0.16 4.17 152.92 358.73 0.12 3.01 377.04 0.14 3.74 430.59 296.56 0.13 3.26 416.86 0.09 2.39 280.28 211.89 0.12 2.82 306.72 0.10 2.67 266.96 265.22 0.13 3.11 307.47 0.06 1.60 144.95 310.21 0.10 2.35 290.50 0.09 2.41 273.13 290.80 0.10 2.37 289.57 0.09 2.27 255.01 217.87 0.06 1.55 182.84 0.10 2.66 287.76 157.58 0.05 1.27 104.85 0.10 2.53 191.43 318.31 0.09 2.08 342.96 0.06 1.49 225.29 468.26 0.04 1.04 180.18 0.09 2.28 363.32 277.86 0.07 1.76 239.28 0.05 1.27 158.27 212.31 0.06 1.48 207.68 0.05 1.32 170.09 321.72 0.05 1.17 262.67 0.05 1.43 293.80 220.19 0.05 1.21 149.21 0.04 1.09 122.71 333.45 0.05 1.33 414.46 0.03 0.89 255.47 337.41 0.03 0.69 179.47 0.05 1.31 311.29 311.83 0.07 1.60 494.42 0.02 0.55 155.03 299.15 0.04 0.91 292.25 0.03 0.91 266.74 194.89 0.03 0.63 118.56 0.04 1.01 174.37 293.94 0.03 0.69 229.84 0.03 0.90 273.86 326.75 0.02 0.59 178.07 0.03 0.90 251.24 59.84 0.03 0.70 75.06 0.03 0.76 74.11 250.75 0.03 0.81 223.81 0.02 0.63 158.02 297.14 0.02 0.60 204.11 0.03 0.76 236.84 308.09 0.03 0.69 310.00 0.02 0.54 221.88 270.37 0.03 0.66 237.47 0.03 0.68 226.35 258.57 0.03 0.64 321.30 0.02 0.44 203.19 247.84 0.02 0.52 445.52 0.02 0.42 328.59 23.78 0.01 0.21 15.39 0.02 0.52 35.24 259.68 0.01 0.23 195.61 0.01 0.17 137.07 376.10 0.01 0.17 198.22 0.01 0.18 192.07 346.52 0.01 0.19 239.18 0.01 0.13 159.48 269.63 0.01 0.17 168.43 0.01 0.19 174.74 196.25 0.01 0.13 273.38 0.00 0.12 240.54 320.03 0.00 0.06 135.16 0.00 0.06 126.54 244.36 0.07 1.82 234.47 0.07 1.92 226.04

HH ABC 25-49 c/ pay tv MM ABC 25-49 c/ pay tv Rat% {Media(Pond)} Rat# {Media(Pond)} Aff% {Org} Rat% {Media(Pond)} Rat# {Media(Pond)} Aff% {Org} 0.27 8.52 196.62 0.50 17.96 362.73 0.45 14.25 408.09 0.19 6.76 169.46 0.21 6.44 299.67 0.19 6.82 277.61 0.20 6.34 323.43 0.18 6.64 296.56 0.20 6.26 328.90 0.19 6.87 315.95 0.20 6.22 192.82 0.19 6.75 183.17 0.09 2.72 265.42 0.12 4.13 352.30 0.12 3.79 377.11 0.09 3.23 281.03 0.11 3.43 289.77 0.08 3.04 224.89 0.16 5.10 391.29 0.08 2.76 185.17 0.10 3.00 288.71 0.11 4.07 342.90 0.09 2.82 268.62 0.10 3.69 306.93 0.09 2.68 245.01 0.11 4.00 320.49 0.08 2.51 160.61 0.10 3.48 195.15 0.09 2.90 371.49 0.06 2.12 236.84 0.07 2.29 310.01 0.11 3.83 453.66 0.09 2.98 314.25 0.06 2.22 204.06 0.07 2.18 237.60 0.07 2.41 230.23 0.05 1.55 270.15 0.06 2.26 344.35 0.07 2.13 203.34 0.07 2.40 200.75 0.06 1.90 461.44 0.03 0.91 192.69 0.04 1.11 224.68 0.06 2.03 359.00 0.07 2.11 505.37 0.02 0.82 171.53 0.04 1.10 274.19 0.04 1.36 296.88 0.04 1.26 183.48 0.05 1.91 243.58 0.04 1.16 298.85 0.04 1.35 303.86 0.03 1.05 248.41 0.05 1.75 361.35 0.02 0.75 61.96 0.02 0.77 55.62 0.05 1.48 317.22 0.03 0.92 172.73 0.03 0.80 212.83 0.04 1.30 301.68 0.03 0.79 275.70 0.03 0.93 281.97 0.03 1.04 291.91 0.04 1.29 316.29 0.03 0.88 341.13 0.02 0.82 277.04 0.01 0.45 300.12 0.01 0.50 290.28 0.02 0.48 27.44 0.02 0.55 27.57 0.01 0.35 234.72 0.01 0.43 251.62 0.01 0.31 284.94 0.01 0.45 362.23 0.01 0.32 320.31 0.01 0.34 301.94 0.01 0.42 335.13 0.01 0.29 198.19 0.01 0.18 296.26 0.01 0.22 310.25 0.01 0.22 375.90 0.00 0.15 227.11 0.08 2.65 264.67 0.08 2.88 251.42

Ranking audiência - por emissora Fonte: MW Ibope 8 merc c/ pay tv - Jun'12 a Ago'12 Comuns AS ABC1 18-34 c/paytv TELECINE PIPOCA TPP SESSAO SUPER ESTREIA NOT P 19:57:32 0.58 25.75 368.12 TELECINE PREMIUM TCP SESSAO SUPER ESTREIA NOT P 21:58:04 0.28 12.48 282.50 TELECINE PIPOCA TPP SESSAO 10H NOITE 1 21:59:46 0.19 8.53 268.55 TELECINE PIPOCA TPP SESSAO 10H NOITE DM 1 22:03:09 0.18 7.88 317.96 TELECINE PREMIUM TCP SESSAO SUPER ESTREIA NOT 20:00:10 0.17 7.76 277.30 TELECINE PIPOCA TPP SESSAO 10H NOITE SB 1 21:59:13 0.15 6.80 260.56 TELECINE PIPOCA TPP SESSAO 8H NOITE 1 20:02:13 0.12 5.31 258.56 TELECINE PREMIUM TCP SESSAO 10H NOITE 1 21:59:02 0.11 4.93 270.03 TELECINE FUN TCF SESSAO 10H NOITE SB 1 21:58:09 0.11 4.73 430.72 TELECINE ACTION TCA SESSAO 10H NOITE 1 21:59:13 0.10 4.66 202.55 TELECINE ACTION TCA SESSAO 10H NOITE DM 1 21:59:09 0.09 4.05 178.46 TELECINE PREMIUM TCP SESSAO 10H NOITE DM 1 21:59:00 0.09 3.98 211.48 TELECINE ACTION TCA SESSAO 8H NOITE 1 19:59:23 0.08 3.41 173.07 TELECINE PREMIUM TCP SESSAO 8H NOITE 1 20:03:18 0.08 3.58 253.48 TELECINE FUN TCF SESSAO 10H NOITE 1 21:59:29 0.07 3.05 228.54 TELECINE TOUCH TCT SESSAO 10H NOITE 1 21:59:31 0.06 2.84 213.08 TELECINE TOUCH TCT SESSAO 10H NOITE SB 1 21:59:23 0.06 2.50 230.11 TELECINE ACTION TCA SESSAO 10H NOITE SB 1 21:58:50 0.05 2.15 119.30 TELECINE FUN TCF SESSAO 10H NOITE DM 1 21:59:00 0.05 2.14 205.66 TELECINE FUN TCF SESSAO 8H NOITE 1 20:11:37 0.04 1.94 202.72 TELECINE TOUCH TCT SESSAO 8H NOITE 1 20:01:32 0.04 1.91 239.28 TELECINE TOUCH TCT SESSAO 10H NOITE DM 1 21:59:09 0.04 1.67 228.68 TELECINE CULT TCL SESSAO 10H NOITE SB 1 21:59:09 0.02 0.96 250.59 TELECINE CULT TCL SESSAO 8H NOITE 1 19:58:09 0.02 0.67 229.54 TELECINE CULT TCL SESSAO 10H NOITE 1 21:59:01 0.01 0.60 165.51 sessão das 10h 0.54 sessão das 10h SB 0.67 sessão das 10h DM 0.47 SESSAO MEIA NOITE 1 0.48 SESSAO 8H NOITE 0.38 PIPOCA SUPER ESTREIA NOT 0.58 PREMIUM 22H SUPER ESTREIA NOT 0.28 PREMIUM 20H SUPER ESTREIA NOT 0.17

AS AB 25-49 c/pay tv HH ABC 18-34 c/ paytv MM ABC 18-34 c/ pa 0.51 22.98 322.04 0.62 15.19 396.17 0.52 13.79 0.43 19.79 437.67 0.21 5.12 211.25 0.32 8.60 0.22 9.91 304.00 0.19 4.59 262.32 0.23 6.02 0.13 5.77 226.33 0.22 5.45 399.83 0.15 4.09 0.28 12.61 440.84 0.08 1.87 121.36 0.25 6.72 0.20 9.18 343.84 0.18 4.46 311.25 0.15 4.08 0.14 6.34 301.02 0.13 3.27 289.52 0.12 3.32 0.13 6.10 326.30 0.09 2.12 210.87 0.14 3.68 0.10 4.57 405.71 0.10 2.55 422.25 0.09 2.45 0.13 5.82 246.95 0.12 3.03 239.10 0.11 2.81 0.15 6.77 291.12 0.13 3.21 257.46 0.09 2.42 0.14 6.33 327.67 0.14 3.38 327.26 0.10 2.59 0.10 4.35 215.39 0.11 2.57 237.55 0.06 1.70 0.10 4.37 302.73 0.07 1.72 222.66 0.09 2.42 0.09 4.20 307.73 0.06 1.53 208.31 0.06 1.71 0.12 5.29 387.08 0.04 1.00 136.10 0.08 2.11 0.11 5.06 454.81 0.07 1.80 299.76 0.04 1.07 0.10 4.66 253.11 0.06 1.56 158.05 0.05 1.25 0.05 2.47 232.05 0.05 1.28 223.39 0.06 1.47 0.07 3.14 319.99 0.05 1.20 227.43 0.04 1.05 0.08 3.70 451.64 0.03 0.76 173.11 0.05 1.34 0.04 1.65 220.20 0.01 0.34 85.14 0.06 1.58 0.05 2.10 533.67 0.01 0.32 151.42 0.02 0.64 0.03 1.16 388.21 0.02 0.39 240.26 0.01 0.35 0.04 1.63 438.70 0.01 0.33 166.48 0.01 0.34 0.73 0.50 0.52

ay tv HH ABC 25-49 c/ pay tv MM ABC 25-49 c/ pay tv 329.55 0.53 16.70 338.40 0.54 19.33 343.25 325.24 0.28 8.93 286.23 0.47 17.00 476.53 316.08 0.18 5.69 252.92 0.31 11.14 433.29 274.42 0.20 6.24 355.06 0.13 4.72 235.20 401.78 0.20 6.23 314.45 0.28 10.21 451.89 260.57 0.19 5.83 316.18 0.18 6.30 299.01 269.74 0.13 4.09 281.12 0.16 5.91 355.49 337.18 0.11 3.31 256.70 0.16 5.72 387.55 372.97 0.06 1.98 254.92 0.10 3.55 400.39 204.15 0.13 4.21 258.52 0.15 5.25 282.57 177.64 0.15 4.68 290.63 0.14 4.98 270.90 228.99 0.16 5.14 385.25 0.13 4.49 294.96 143.65 0.13 3.96 283.82 0.09 3.09 194.11 287.06 0.07 2.15 215.82 0.12 4.42 388.24 214.24 0.07 2.32 246.50 0.10 3.48 323.15 264.28 0.06 1.98 209.92 0.13 4.65 431.35 164.81 0.06 2.04 265.54 0.10 3.69 420.47 116.11 0.09 2.95 231.88 0.10 3.60 247.23 234.71 0.04 1.36 185.17 0.07 2.40 285.53 182.40 0.05 1.67 246.26 0.08 2.69 348.08 278.78 0.05 1.50 265.09 0.09 3.07 475.11 360.44 0.01 0.43 83.62 0.05 1.78 303.11 277.21 0.04 1.31 482.30 0.03 1.23 396.53 197.61 0.03 0.81 392.42 0.02 0.64 269.89 157.91 0.02 0.70 273.70 0.04 1.30 442.64

Ranking audiência - por emissora Fonte: MW Ibope 8 merc c/ pay tv - Jun'12 a Ago'12 AS ABC1 18-34 c/paytv AS AB 25-49 c/pay tv Rat% {Media(PoRat# {Media(PonAff% {Org} Rat% {Media(PoRat# {Media(PonAff% {Org} DISCOVERY KIDS 12:00:00-18:00:00 0.46 20.59 245.35 0.48 22.05 256.29 18:00:00-24:00:00 0.46 20.44 250.08 0.50 22.91 273.33 06:00:00-12:00:00 0.32 14.39 242.64 0.36 16.44 270.58 24:00:00-30:00:00 0.08 3.77 186.50 0.09 4.09 197.16 [TOTAL] DISCOVERY KIDS 0.33 14.79 241.41 0.36 16.36 260.58 SPORTV 18:00:00-24:00:00 0.40 17.96 230.46 0.46 20.70 259.14 12:00:00-18:00:00 0.36 15.97 233.34 0.40 18.29 260.89 06:00:00-12:00:00 0.16 7.28 207.68 0.24 10.95 305.60 24:00:00-30:00:00 0.08 3.68 241.53 0.11 5.22 334.25 [TOTAL] SPORTV 0.25 11.25 227.77 0.31 13.88 274.14 FOX 18:00:00-24:00:00 0.40 17.70 319.07 0.34 15.41 271.23 12:00:00-18:00:00 0.23 10.08 283.09 0.20 9.24 253.19 24:00:00-30:00:00 0.13 5.97 372.59 0.10 4.67 284.37 06:00:00-12:00:00 0.08 3.56 246.03 0.08 3.62 243.87 [TOTAL] FOX 0.21 9.28 304.44 0.18 8.23 263.47 TNT 18:00:00-24:00:00 0.25 11.18 255.23 0.28 12.76 284.41 12:00:00-18:00:00 0.22 9.62 263.32 0.23 10.61 283.63 24:00:00-30:00:00 0.10 4.43 272.33 0.09 4.09 244.98 06:00:00-12:00:00 0.09 3.85 261.42 0.10 4.39 290.52 [TOTAL] TNT 0.16 7.23 261.08 0.17 7.95 280.18 MEGAPIX 18:00:00-24:00:00 0.26 11.44 254.60 0.29 13.03 283.19 12:00:00-18:00:00 0.21 9.50 263.06 0.22 10.12 273.39 24:00:00-30:00:00 0.10 4.54 287.74 0.10 4.61 284.87 06:00:00-12:00:00 0.06 2.73 225.75 0.06 2.94 237.97 [TOTAL] MEGAPIX 0.16 6.94 257.87 0.17 7.56 274.24 CARTOON NETWORK 18:00:00-24:00:00 0.19 8.41 137.64 0.21 9.52 151.83 12:00:00-18:00:00 0.16 7.21 127.00 0.16 7.09 121.73 06:00:00-12:00:00 0.13 5.97 144.73 0.14 6.18 146.21 24:00:00-30:00:00 0.11 5.10 220.62 0.11 5.00 211.10 [TOTAL] CARTOON NETWORK 0.15 6.67 146.45 0.15 6.95 148.71 WARNER CHANNEL 18:00:00-24:00:00 0.22 9.61 457.01 0.17 7.91 367.38 12:00:00-18:00:00 0.18 7.92 407.19 0.14 6.48 325.44 24:00:00-30:00:00 0.10 4.36 506.80 0.07 3.16 358.79 06:00:00-12:00:00 0.08 3.65 453.18 0.08 3.46 419.37 [TOTAL] WARNER CHANNEL 0.15 6.46 445.64 0.12 5.33 358.73 FX 18:00:00-24:00:00 0.21 9.33 311.56 0.21 9.50 309.65 12:00:00-18:00:00 0.11 4.79 345.86 0.08 3.86 272.16 24:00:00-30:00:00 0.08 3.67 433.65 0.06 2.75 317.91 06:00:00-12:00:00 0.05 2.35 434.62 0.03 1.47 265.05

[TOTAL] FX 0.11 4.97 349.65 0.09 4.32 296.54 MULTISHOW 18:00:00-24:00:00 0.14 6.29 279.98 0.11 5.06 220.05 24:00:00-30:00:00 0.08 3.73 186.16 0.09 4.09 199.00 12:00:00-18:00:00 0.08 3.40 265.56 0.07 3.38 257.04 06:00:00-12:00:00 0.07 3.31 280.71 0.05 2.12 174.90 [TOTAL] MULTISHOW 0.09 4.18 249.99 0.08 3.63 211.89 SPORTV 2 18:00:00-24:00:00 0.14 6.36 240.34 0.15 7.00 258.67 12:00:00-18:00:00 0.14 6.35 232.76 0.16 7.33 262.11 06:00:00-12:00:00 0.05 2.38 179.63 0.08 3.61 266.30 24:00:00-30:00:00 0.04 1.79 242.18 0.05 2.27 300.53 [TOTAL] SPORTV 2 0.09 4.14 224.52 0.11 5.01 265.17 TELECINE PIPOCA 18:00:00-24:00:00 0.17 7.34 298.51 0.17 7.62 302.58 12:00:00-18:00:00 0.10 4.40 256.29 0.12 5.42 307.52 24:00:00-30:00:00 0.06 2.65 309.79 0.07 3.27 372.68 06:00:00-12:00:00 0.04 1.79 246.59 0.05 2.14 287.40 [TOTAL] TELECINE PIPOCA 0.09 4.12 280.39 0.10 4.67 310.19 UNIVERSAL CHANNEL 18:00:00-24:00:00 0.14 6.17 244.13 0.17 7.66 295.65 12:00:00-18:00:00 0.09 3.86 255.43 0.10 4.45 286.86 24:00:00-30:00:00 0.08 3.65 327.15 0.07 3.02 264.80 06:00:00-12:00:00 0.05 2.34 284.50 0.06 2.67 317.13 [TOTAL] UNIVERSAL CHANNE 0.09 3.98 267.82 0.10 4.43 290.80 VIVA 18:00:00-24:00:00 0.12 5.32 209.13 0.11 5.10 195.39 12:00:00-18:00:00 0.09 4.13 219.81 0.10 4.39 227.94 24:00:00-30:00:00 0.05 2.41 215.20 0.06 2.70 234.35 06:00:00-12:00:00 0.04 1.88 259.25 0.04 1.75 235.73 [TOTAL] VIVA 0.08 3.39 219.88 0.08 3.45 217.87 NICKELODEON 18:00:00-24:00:00 0.11 4.75 173.47 0.11 5.19 184.57 12:00:00-18:00:00 0.10 4.63 131.69 0.10 4.63 128.46 06:00:00-12:00:00 0.06 2.50 121.18 0.07 3.14 148.41 24:00:00-30:00:00 0.03 1.17 222.04 0.03 1.33 244.49 [TOTAL] NICKELODEON 0.07 3.25 147.25 0.08 3.57 157.58 DISCOVERY CHANNEL 18:00:00-24:00:00 0.12 5.36 273.58 0.14 6.50 323.79 12:00:00-18:00:00 0.07 3.07 281.35 0.07 3.19 286.19 24:00:00-30:00:00 0.06 2.77 360.17 0.06 2.85 361.62 06:00:00-12:00:00 0.03 1.52 267.67 0.04 1.77 303.69 [TOTAL] DISCOVERY CHANNE 0.07 3.20 289.27 0.08 3.60 318.31 DISCOVERY HOME & HEALTH 18:00:00-24:00:00 0.09 4.05 266.90 0.16 7.09 456.29 12:00:00-18:00:00 0.07 2.90 282.75 0.12 5.37 509.98 24:00:00-30:00:00 0.06 2.87 284.00 0.10 4.42 427.42 06:00:00-12:00:00 0.05 2.32 369.20 0.07 3.18 494.53 [TOTAL] DISCOVERY HOME & 0.07 3.03 290.33 0.11 5.01 468.26 SPORTV 4 18:00:00-24:00:00 0.09 3.98 220.30 0.13 6.10 331.05 12:00:00-18:00:00 0.08 3.51 191.80 0.10 4.67 249.62 06:00:00-12:00:00 0.04 1.70 152.92 0.05 2.41 212.59

24:00:00-30:00:00 0.04 1.59 294.61 0.04 1.99 363.05 [TOTAL] SPORTV 4 0.06 2.70 201.04 0.08 3.81 277.76 TELECINE ACTION 18:00:00-24:00:00 0.08 3.73 190.37 0.10 4.50 224.04 12:00:00-18:00:00 0.07 2.92 163.88 0.08 3.73 203.68 24:00:00-30:00:00 0.05 2.01 308.22 0.04 1.87 278.41 06:00:00-12:00:00 0.02 0.97 137.98 0.02 1.13 156.72 [TOTAL] TELECINE ACTION 0.05 2.40 185.32 0.06 2.82 212.34 TELECINE PREMIUM 18:00:00-24:00:00 0.10 4.32 281.34 0.12 5.38 341.51 12:00:00-18:00:00 0.05 2.21 260.16 0.05 2.43 278.79 24:00:00-30:00:00 0.03 1.40 330.58 0.03 1.55 357.60 06:00:00-12:00:00 0.02 0.92 247.86 0.03 1.15 300.94 [TOTAL] TELECINE PREMIUM 0.05 2.26 276.88 0.06 2.68 321.73 GLOBO NEWS 24:00:00-30:00:00 0.05 2.30 208.03 0.07 3.06 270.55 18:00:00-24:00:00 0.05 2.19 115.55 0.09 4.10 211.31 06:00:00-12:00:00 0.05 2.16 154.94 0.07 3.33 232.65 12:00:00-18:00:00 0.04 1.96 125.71 0.07 3.00 187.58 [TOTAL] GLOBO NEWS 0.05 2.14 145.01 0.07 3.34 220.24 THE HISTORY CHANNEL 18:00:00-24:00:00 0.07 3.04 302.54 0.08 3.43 333.26 24:00:00-30:00:00 0.04 1.90 487.33 0.03 1.49 372.95 12:00:00-18:00:00 0.04 1.84 278.43 0.05 2.23 330.23 06:00:00-12:00:00 0.02 0.92 340.34 0.02 0.80 289.32 [TOTAL] THE HISTORY CHANN 0.04 1.92 329.28 0.04 1.99 333.45 SONY 18:00:00-24:00:00 0.07 3.30 247.37 0.11 4.79 349.65 12:00:00-18:00:00 0.04 1.99 288.14 0.06 2.58 364.11 24:00:00-30:00:00 0.03 1.40 287.97 0.03 1.34 269.41 06:00:00-12:00:00 0.02 0.72 259.49 0.02 0.92 321.94 [TOTAL] SONY 0.04 1.86 265.45 0.05 2.42 337.41 ESPN BRASIL 18:00:00-24:00:00 0.07 3.21 353.49 0.07 3.38 363.17 12:00:00-18:00:00 0.06 2.63 349.17 0.06 2.59 335.35 06:00:00-12:00:00 0.02 0.91 256.92 0.02 0.88 245.17 24:00:00-30:00:00 0.02 0.78 210.68 0.02 0.80 209.04 [TOTAL] ESPN BRASIL 0.04 1.86 314.95 0.04 1.88 312.02 TELECINE FUN 18:00:00-24:00:00 0.05 2.39 255.51 0.06 2.86 297.51 24:00:00-30:00:00 0.04 1.87 550.38 0.03 1.56 447.33 12:00:00-18:00:00 0.04 1.67 245.26 0.04 1.76 252.53 06:00:00-12:00:00 0.02 0.74 275.78 0.02 0.75 269.65 [TOTAL] TELECINE FUN 0.04 1.65 290.59 0.04 1.74 299.17 AXN 18:00:00-24:00:00 0.07 2.90 167.50 0.09 4.12 231.89 12:00:00-18:00:00 0.03 1.36 120.32 0.04 1.61 138.44 06:00:00-12:00:00 0.02 0.80 145.31 0.02 1.13 197.88 24:00:00-30:00:00 0.01 0.60 188.11 0.01 0.58 175.70 [TOTAL] AXN 0.03 1.47 151.70 0.04 1.94 194.89 HBO 18:00:00-24:00:00 0.04 1.85 213.81 0.07 3.01 339.97 12:00:00-18:00:00 0.03 1.39 221.85 0.04 1.94 302.22

24:00:00-30:00:00 0.03 1.33 342.77 0.02 1.05 263.66 06:00:00-12:00:00 0.02 0.84 246.17 0.02 0.73 209.20 [TOTAL] HBO 0.03 1.33 242.48 0.04 1.65 293.99 TELECINE TOUCH 18:00:00-24:00:00 0.05 2.01 230.59 0.08 3.50 392.47 12:00:00-18:00:00 0.04 1.65 203.90 0.06 2.62 316.84 06:00:00-12:00:00 0.02 0.81 241.87 0.02 1.00 291.43 24:00:00-30:00:00 0.02 0.75 202.99 0.02 0.79 207.24 [TOTAL] TELECINE TOUCH 0.03 1.32 219.76 0.04 2.01 327.05 MTV 18:00:00-24:00:00 0.05 2.16 85.61 0.04 1.96 75.61 12:00:00-18:00:00 0.04 1.66 82.18 0.02 1.11 53.70 24:00:00-30:00:00 0.02 0.83 71.34 0.01 0.67 56.74 06:00:00-12:00:00 0.01 0.61 55.07 0.01 0.44 38.56 [TOTAL] MTV 0.03 1.31 77.08 0.02 1.04 59.85 SPORTV 3 18:00:00-24:00:00 0.04 1.73 193.73 0.05 2.25 245.65 12:00:00-18:00:00 0.04 1.70 191.58 0.05 2.15 237.03 06:00:00-12:00:00 0.02 0.96 178.15 0.03 1.44 262.53 24:00:00-30:00:00 0.01 0.46 136.91 0.02 0.96 280.87 [TOTAL] SPORTV 3 0.03 1.21 182.84 0.04 1.70 250.74 GNT 18:00:00-24:00:00 0.04 1.87 215.31 0.06 2.61 292.79 12:00:00-18:00:00 0.03 1.12 205.65 0.04 1.72 309.65 24:00:00-30:00:00 0.02 1.05 221.92 0.03 1.16 238.93 06:00:00-12:00:00 0.01 0.60 255.83 0.02 0.96 394.07 [TOTAL] GNT 0.03 1.17 218.83 0.04 1.62 297.05 A&E 18:00:00-24:00:00 0.04 1.84 245.97 0.05 2.46 321.47 06:00:00-12:00:00 0.02 0.94 342.69 0.02 0.70 248.13 24:00:00-30:00:00 0.02 0.91 463.20 0.01 0.62 307.40 12:00:00-18:00:00 0.02 0.86 200.09 0.03 1.45 327.50 [TOTAL] A&E 0.03 1.12 275.92 0.03 1.28 308.09 CINEMAX 18:00:00-24:00:00 0.04 1.80 215.41 0.05 2.39 279.49 12:00:00-18:00:00 0.04 1.60 225.28 0.05 2.08 285.42 06:00:00-12:00:00 0.02 0.67 251.45 0.02 0.75 274.02 24:00:00-30:00:00 0.01 0.46 191.02 0.01 0.46 186.22 [TOTAL] CINEMAX 0.03 1.12 221.62 0.03 1.40 270.35 HBO 2 12:00:00-18:00:00 0.03 1.38 264.52 0.03 1.52 284.67 18:00:00-24:00:00 0.03 1.26 233.29 0.03 1.37 247.98 06:00:00-12:00:00 0.01 0.53 237.30 0.01 0.55 238.28 24:00:00-30:00:00 0.01 0.42 234.87 0.01 0.44 239.86 [TOTAL] HBO 2 0.02 0.90 245.48 0.02 0.97 258.73 VH1 12:00:00-18:00:00 0.02 1.02 384.59 0.01 0.61 224.10 18:00:00-24:00:00 0.02 1.02 368.61 0.02 0.81 285.10 24:00:00-30:00:00 0.02 0.86 417.85 0.01 0.56 267.02 06:00:00-12:00:00 0.01 0.34 315.77 0.00 0.19 175.44 [TOTAL] VH1 0.02 0.81 378.74 0.01 0.54 247.76 RECORD NEWS 18:00:00-24:00:00 0.02 0.82 28.56 0.02 0.92 31.12

12:00:00-18:00:00 0.01 0.63 21.91 0.01 0.63 21.29 24:00:00-30:00:00 0.01 0.53 36.05 0.01 0.35 23.69 06:00:00-12:00:00 0.01 0.32 12.75 0.01 0.47 18.28 [TOTAL] RECORD NEWS 0.01 0.57 23.38 0.01 0.60 23.77 BANDSPORTS 12:00:00-18:00:00 0.01 0.60 190.21 0.02 1.11 343.27 18:00:00-24:00:00 0.01 0.45 169.75 0.01 0.63 231.74 24:00:00-30:00:00 0.01 0.22 249.56 0.00 0.15 164.82 06:00:00-12:00:00 0.00 0.22 120.89 0.01 0.37 200.98 [TOTAL] BANDSPORTS 0.01 0.37 174.05 0.01 0.56 259.70 TELECINE CULT 18:00:00-24:00:00 0.01 0.61 204.36 0.03 1.27 418.84 12:00:00-18:00:00 0.01 0.26 157.42 0.01 0.49 287.97 24:00:00-30:00:00 0.01 0.25 245.20 0.01 0.52 500.19 06:00:00-12:00:00 0.00 0.17 244.03 0.00 0.20 274.71 [TOTAL] TELECINE CULT 0.01 0.32 202.51 0.01 0.60 375.95 MAX HD 18:00:00-24:00:00 0.01 0.41 183.30 0.02 0.83 360.10 12:00:00-18:00:00 0.01 0.35 199.85 0.01 0.66 372.36 24:00:00-30:00:00 0.01 0.29 367.03 0.00 0.16 193.56 06:00:00-12:00:00 0.00 0.15 184.50 0.01 0.31 372.89 [TOTAL] MAX HD 0.01 0.30 209.89 0.01 0.50 346.62 CANAL BRASIL 18:00:00-24:00:00 0.01 0.38 181.39 0.01 0.65 305.34 06:00:00-12:00:00 0.01 0.25 231.76 0.01 0.32 289.47 24:00:00-30:00:00 0.01 0.25 93.51 0.01 0.65 237.98 12:00:00-18:00:00 0.01 0.24 172.42 0.01 0.36 258.79 [TOTAL] CANAL BRASIL 0.01 0.28 155.88 0.01 0.49 269.59 E! ENTERTAINMENT 12:00:00-18:00:00 0.01 0.24 168.54 0.01 0.33 229.64 18:00:00-24:00:00 0.00 0.18 131.07 0.00 0.20 142.08 24:00:00-30:00:00 0.00 0.08 257.41 0.00 0.11 342.69 06:00:00-12:00:00 0.00 0.05 147.21 0.00 0.06 148.72 [TOTAL] E! ENTERTAINMENT 0.00 0.14 159.20 0.00 0.17 196.25 MAX 18:00:00-24:00:00 0.00 0.14 99.35 0.01 0.49 333.45 12:00:00-18:00:00 0.00 0.14 144.43 0.01 0.36 376.12 24:00:00-30:00:00 0.00 0.13 236.75 0.00 0.14 249.94 06:00:00-12:00:00 0.00 0.05 122.96 0.00 0.09 233.58 [TOTAL] MAX 0.00 0.11 134.31 0.01 0.27 320.08 [TOTAL] 0.07 3.20 226.04 0.08 3.55 244.37

HH ABC 18-34 c/ paytv MM ABC 18-34 c/ pay tv HH ABC 25-49 c/ pay tv Rat% {Media(PoRat# {Media(PonAff% {Org} Rat% {Media(PoRat# {Media(PonAff% {Org} Rat% {Media(PoRat# {Media(PonAff% {Org} 0.26 6.28 135.95 0.70 18.56 369.28 0.34 10.69 180.03 0.27 6.52 145.01 0.68 18.03 368.12 0.37 11.63 200.92 0.22 5.36 164.19 0.47 12.38 348.62 0.27 8.40 200.12 0.07 1.77 158.79 0.14 3.83 315.55 0.11 3.39 237.16 0.20 4.98 147.75 0.50 13.19 359.41 0.27 8.52 196.62 0.58 14.18 330.50 0.27 7.26 155.32 0.69 21.52 390.23 0.55 13.54 359.31 0.18 4.87 118.74 0.59 18.55 382.75 0.22 5.43 282.32 0.12 3.06 146.02 0.36 11.43 461.73 0.11 2.70 321.67 0.05 1.35 147.68 0.17 5.20 481.39 0.37 8.98 330.45 0.16 4.15 140.23 0.45 14.27 408.06 0.44 10.73 351.83 0.36 9.49 285.68 0.38 12.04 306.93 0.22 5.43 277.12 0.23 6.09 285.71 0.22 6.82 270.75 0.18 4.33 491.80 0.09 2.48 258.24 0.14 4.42 390.67 0.08 2.05 257.96 0.08 2.11 242.92 0.09 2.71 265.08 0.23 5.57 331.97 0.19 5.06 277.20 0.21 6.46 299.60 0.28 6.73 279.35 0.26 6.82 260.00 0.31 9.81 316.64 0.23 5.67 282.29 0.21 5.63 257.21 0.26 8.18 316.69 0.14 3.31 369.65 0.08 2.07 212.66 0.12 3.86 335.45 0.10 2.51 310.42 0.08 2.15 244.15 0.11 3.60 345.63 0.18 4.52 296.33 0.16 4.16 250.73 0.20 6.34 323.44 0.29 7.05 285.49 0.26 6.85 254.28 0.34 10.55 332.02 0.23 5.58 281.25 0.21 5.62 259.41 0.25 7.87 307.79 0.14 3.33 383.68 0.08 2.22 234.62 0.14 4.50 402.13 0.06 1.52 229.03 0.08 2.05 282.78 0.08 2.58 301.60 0.18 4.28 289.13 0.16 4.15 257.22 0.20 6.26 328.80 0.19 4.73 140.43 0.20 5.35 146.04 0.26 8.03 185.25 0.17 4.24 135.77 0.17 4.56 134.03 0.23 7.36 182.90 0.12 3.01 132.75 0.15 4.11 166.30 0.17 5.26 179.95 0.16 3.80 299.28 0.10 2.66 192.53 0.14 4.26 260.49 0.16 3.94 157.27 0.16 4.17 152.84 0.20 6.22 192.80 0.20 4.77 413.16 0.20 5.26 417.94 0.15 4.68 315.26 0.13 3.28 307.09 0.19 5.00 429.27 0.09 2.81 204.57 0.09 2.16 455.53 0.09 2.39 464.09 0.06 1.77 290.89 0.07 1.69 381.30 0.08 2.10 435.24 0.05 1.49 261.52 0.12 3.01 377.04 0.14 3.74 430.59 0.09 2.72 265.42 0.24 5.89 357.89 0.18 4.79 267.19 0.26 8.19 386.88 0.12 2.92 383.70 0.09 2.41 291.06 0.10 3.13 319.68 0.12 3.01 647.05 0.05 1.33 263.36 0.09 2.70 451.29 0.06 1.43 481.46 0.04 1.11 341.06 0.05 1.44 375.60

0.13 3.26 416.83 0.09 2.39 280.29 0.12 3.79 377.09 0.15 3.69 299.01 0.17 4.52 336.26 0.14 4.34 273.12 0.14 3.38 306.55 0.07 1.93 160.53 0.17 5.19 365.24 0.08 1.96 277.18 0.08 2.25 292.92 0.08 2.36 260.33 0.09 2.26 348.21 0.08 2.01 284.50 0.06 1.93 231.03 0.12 2.82 306.72 0.10 2.67 266.96 0.11 3.43 289.78 0.19 4.57 314.36 0.10 2.73 172.13 0.23 7.11 379.88 0.19 4.75 316.25 0.09 2.28 139.40 0.22 6.79 351.54 0.08 1.88 258.64 0.03 0.88 111.27 0.12 3.72 396.90 0.06 1.50 370.22 0.02 0.63 141.67 0.10 3.01 576.12 0.13 3.12 307.57 0.06 1.60 144.94 0.16 5.10 391.13 0.18 4.28 316.60 0.16 4.33 294.36 0.16 4.96 285.39 0.10 2.36 249.30 0.10 2.77 268.33 0.11 3.30 271.29 0.06 1.55 330.04 0.05 1.34 260.39 0.07 2.20 363.33 0.04 1.03 258.33 0.04 0.97 223.53 0.04 1.41 273.07 0.10 2.35 290.53 0.09 2.41 273.05 0.10 3.00 288.74 0.15 3.67 263.93 0.14 3.65 240.86 0.15 4.83 270.02 0.08 2.02 242.84 0.09 2.49 274.47 0.08 2.45 228.93 0.11 2.61 425.22 0.06 1.57 235.40 0.08 2.49 315.47 0.05 1.26 279.54 0.05 1.40 284.42 0.05 1.63 279.64 0.10 2.37 289.57 0.09 2.27 255.01 0.09 2.82 268.63 0.10 2.52 179.71 0.14 3.75 245.78 0.14 4.37 242.35 0.07 1.65 159.89 0.12 3.15 279.99 0.09 2.85 214.04 0.06 1.56 253.01 0.08 2.10 312.69 0.08 2.38 299.64 0.03 0.61 153.28 0.07 1.74 400.06 0.04 1.32 257.27 0.06 1.55 182.85 0.10 2.66 287.78 0.09 2.68 245.00 0.06 1.58 104.69 0.14 3.82 232.38 0.11 3.33 171.64 0.08 2.03 104.69 0.14 3.60 171.02 0.12 3.85 154.46 0.04 0.92 81.22 0.08 2.11 170.96 0.06 2.02 138.02 0.02 0.61 208.48 0.02 0.62 195.56 0.03 0.90 239.52 0.05 1.27 104.85 0.10 2.53 191.44 0.08 2.51 160.61 0.14 3.37 313.24 0.10 2.56 218.48 0.16 5.06 365.15 0.09 2.15 358.25 0.05 1.39 212.67 0.09 2.69 348.34 0.07 1.61 381.11 0.05 1.39 300.61 0.06 2.02 371.11 0.05 1.16 369.07 0.02 0.60 175.80 0.06 1.76 437.65 0.09 2.08 342.96 0.06 1.49 225.29 0.09 2.90 371.49 0.04 1.07 127.90 0.12 3.24 356.13 0.10 3.11 289.36 0.02 0.58 102.34 0.10 2.53 411.64 0.06 1.88 258.40 0.06 1.35 243.97 0.07 1.99 328.94 0.09 2.74 383.67 0.05 1.14 330.94 0.05 1.34 357.08 0.05 1.45 326.25 0.04 1.04 180.18 0.09 2.28 363.32 0.07 2.29 310.01 0.09 2.20 222.76 0.08 2.24 208.04 0.14 4.42 346.74 0.10 2.38 237.82 0.06 1.58 144.10 0.12 3.65 282.30 0.06 1.39 229.61 0.02 0.58 88.20 0.07 2.14 274.00

0.04 0.99 334.56 0.03 0.68 212.86 0.05 1.62 427.26 0.07 1.76 239.21 0.05 1.27 158.21 0.09 2.98 314.20 0.10 2.55 236.56 0.07 1.97 168.11 0.11 3.45 249.03 0.07 1.61 163.88 0.07 1.78 167.05 0.08 2.42 191.69 0.05 1.18 327.55 0.04 0.98 249.71 0.06 1.81 390.56 0.02 0.59 151.49 0.02 0.54 128.76 0.03 1.04 209.80 0.06 1.48 207.76 0.05 1.32 170.15 0.07 2.18 237.69 0.08 1.99 236.13 0.11 3.05 331.73 0.10 3.00 276.08 0.05 1.32 282.09 0.05 1.21 237.34 0.05 1.46 243.33 0.03 0.84 362.69 0.03 0.76 300.49 0.03 1.03 345.71 0.02 0.50 243.27 0.02 0.56 253.40 0.02 0.63 237.96 0.05 1.18 262.63 0.05 1.43 293.85 0.05 1.56 270.20 0.05 1.34 220.68 0.05 1.22 184.13 0.06 1.83 233.95 0.05 1.31 125.51 0.04 1.10 96.91 0.08 2.55 190.59 0.05 1.25 162.36 0.04 0.98 116.67 0.07 2.24 226.70 0.04 1.01 117.11 0.04 1.07 114.47 0.06 1.96 177.28 0.05 1.21 149.31 0.04 1.09 122.79 0.07 2.13 203.36 0.10 2.37 429.41 0.05 1.40 232.51 0.11 3.41 480.04 0.05 1.13 528.55 0.04 0.94 402.53 0.04 1.23 446.67 0.05 1.21 334.97 0.03 0.89 226.03 0.06 1.96 419.93 0.02 0.60 404.42 0.01 0.35 214.60 0.03 0.99 516.64 0.05 1.33 414.46 0.03 0.89 255.47 0.06 1.90 461.44 0.06 1.35 184.17 0.08 2.20 275.22 0.07 2.23 235.65 0.02 0.59 154.08 0.06 1.51 365.62 0.04 1.17 238.86 0.03 0.70 260.13 0.03 0.89 305.18 0.02 0.78 226.28 0.01 0.14 91.66 0.02 0.60 358.16 0.01 0.27 135.58 0.03 0.69 179.47 0.05 1.31 311.29 0.04 1.11 224.68 0.11 2.79 557.70 0.03 0.79 144.47 0.13 3.93 612.05 0.09 2.23 538.79 0.02 0.66 146.78 0.09 2.68 502.56 0.03 0.80 415.11 0.01 0.37 174.85 0.03 0.97 390.74 0.03 0.67 330.17 0.01 0.39 176.34 0.03 0.98 372.25 0.07 1.60 494.41 0.02 0.55 154.97 0.07 2.11 505.42 0.06 1.35 261.48 0.05 1.31 233.48 0.06 1.73 261.34 0.05 1.27 676.02 0.03 0.68 330.11 0.04 1.12 464.16 0.03 0.67 178.16 0.05 1.23 299.70 0.03 1.00 207.95 0.02 0.44 293.41 0.02 0.42 259.23 0.02 0.55 286.36 0.04 0.91 292.27 0.03 0.91 266.75 0.04 1.10 274.21 0.05 1.11 116.77 0.08 2.04 196.37 0.08 2.55 207.66 0.02 0.57 90.92 0.04 1.02 149.14 0.04 1.12 139.44 0.01 0.36 116.96 0.02 0.62 187.29 0.02 0.56 143.48 0.02 0.43 246.18 0.01 0.21 107.36 0.02 0.64 281.80 0.03 0.63 118.56 0.04 1.01 174.37 0.04 1.26 183.48 0.04 0.97 203.53 0.05 1.37 264.53 0.06 1.97 321.58 0.03 0.83 241.77 0.04 0.95 254.71 0.05 1.42 320.97

0.03 0.68 319.95 0.03 0.69 298.58 0.02 0.66 242.15 0.01 0.35 185.10 0.02 0.62 302.73 0.02 0.64 266.04 0.03 0.69 229.88 0.03 0.90 273.91 0.04 1.16 298.90 0.03 0.80 165.96 0.05 1.43 274.04 0.05 1.47 237.82 0.03 0.77 173.83 0.04 1.08 223.13 0.04 1.39 243.78 0.01 0.30 164.11 0.02 0.62 310.39 0.02 0.58 246.84 0.02 0.49 241.10 0.02 0.42 189.80 0.02 0.77 291.47 0.02 0.59 178.25 0.03 0.90 251.50 0.03 1.05 248.30 0.04 1.03 74.23 0.05 1.43 94.58 0.04 1.19 66.37 0.03 0.77 69.36 0.04 1.00 83.00 0.03 0.85 59.47 0.03 0.64 100.50 0.01 0.31 45.11 0.02 0.49 59.20 0.02 0.38 62.08 0.01 0.28 41.82 0.01 0.47 59.17 0.03 0.70 75.07 0.03 0.76 74.12 0.02 0.75 61.97 0.04 1.02 208.66 0.04 1.03 191.55 0.06 1.91 302.14 0.05 1.23 253.21 0.03 0.81 151.90 0.06 1.89 302.36 0.03 0.63 214.45 0.02 0.50 156.07 0.04 1.29 339.71 0.01 0.37 199.19 0.01 0.17 86.94 0.03 0.84 356.64 0.03 0.81 223.77 0.02 0.63 158.02 0.05 1.48 317.17 0.03 0.73 151.87 0.05 1.33 254.44 0.03 0.96 156.00 0.02 0.55 183.99 0.03 0.71 218.34 0.02 0.64 167.40 0.04 0.95 364.63 0.02 0.49 173.35 0.04 1.31 392.44 0.01 0.18 140.98 0.02 0.47 333.65 0.01 0.32 187.98 0.02 0.60 204.00 0.03 0.76 236.98 0.03 0.80 212.74 0.04 0.94 229.06 0.04 1.06 237.32 0.05 1.46 275.94 0.03 0.70 460.47 0.01 0.34 204.96 0.02 0.55 283.48 0.02 0.58 532.45 0.01 0.38 319.90 0.01 0.42 303.62 0.02 0.58 243.07 0.02 0.44 168.38 0.03 0.79 258.55 0.03 0.69 310.00 0.02 0.54 221.88 0.03 0.79 275.70 0.04 1.04 227.01 0.04 1.07 213.46 0.06 1.73 292.33 0.03 0.85 215.49 0.04 1.01 235.59 0.05 1.50 297.02 0.01 0.36 244.68 0.02 0.40 250.60 0.02 0.54 287.46 0.02 0.44 332.79 0.01 0.30 208.68 0.02 0.48 280.03 0.03 0.66 237.42 0.03 0.68 226.35 0.03 1.04 291.88 0.04 0.95 332.15 0.02 0.62 198.72 0.04 1.39 378.44 0.04 0.86 288.93 0.03 0.70 218.71 0.04 1.26 331.25 0.02 0.37 304.99 0.01 0.31 233.86 0.02 0.50 318.24 0.02 0.41 419.49 0.00 0.12 117.98 0.01 0.36 287.06 0.03 0.64 321.35 0.02 0.44 203.35 0.03 0.88 341.38 0.03 0.66 451.54 0.02 0.57 358.62 0.01 0.42 223.29 0.02 0.61 397.27 0.02 0.58 346.10 0.02 0.61 313.10 0.02 0.54 475.39 0.02 0.42 340.01 0.01 0.41 279.39 0.01 0.29 492.65 0.00 0.12 189.72 0.01 0.37 491.56 0.02 0.52 445.07 0.02 0.42 328.81 0.01 0.45 299.37 0.01 0.30 19.02 0.02 0.62 35.61 0.02 0.64 31.26

0.01 0.31 19.84 0.02 0.58 33.49 0.02 0.55 26.78 0.00 0.11 13.54 0.02 0.45 50.92 0.01 0.25 24.12 0.00 0.10 7.50 0.02 0.43 28.80 0.01 0.45 25.52 0.01 0.21 15.39 0.02 0.52 35.25 0.02 0.48 27.43 0.02 0.40 231.52 0.01 0.25 131.36 0.02 0.48 216.67 0.01 0.24 164.04 0.01 0.24 154.28 0.02 0.48 256.12 0.00 0.10 204.15 0.01 0.15 276.88 0.00 0.13 204.22 0.01 0.17 172.29 0.00 0.07 65.67 0.01 0.32 251.57 0.01 0.23 195.65 0.01 0.17 137.10 0.01 0.35 234.78 0.01 0.36 221.26 0.01 0.31 173.00 0.02 0.63 300.15 0.01 0.13 140.84 0.01 0.17 174.36 0.01 0.27 232.63 0.00 0.04 80.42 0.01 0.22 356.34 0.01 0.27 379.91 0.01 0.14 370.07 0.00 0.05 114.85 0.00 0.12 236.11 0.01 0.17 198.31 0.01 0.18 192.15 0.01 0.31 284.78 0.01 0.24 193.08 0.01 0.20 147.51 0.02 0.48 302.94 0.01 0.18 184.04 0.01 0.22 206.99 0.01 0.44 360.89 0.01 0.24 547.24 0.00 0.05 113.98 0.00 0.09 158.56 0.00 0.11 238.70 0.00 0.06 132.75 0.01 0.23 404.57 0.01 0.19 238.74 0.01 0.13 159.52 0.01 0.32 320.40 0.01 0.19 164.94 0.01 0.23 184.97 0.01 0.45 301.53 0.01 0.15 259.32 0.00 0.11 164.61 0.01 0.28 362.31 0.01 0.24 162.09 0.01 0.22 139.13 0.03 0.80 426.21 0.00 0.08 108.98 0.01 0.20 238.29 0.01 0.18 186.90 0.01 0.17 168.68 0.01 0.19 174.97 0.01 0.42 335.27 0.01 0.18 229.39 0.01 0.31 368.45 0.01 0.29 286.05 0.01 0.21 281.77 0.00 0.13 160.49 0.01 0.26 272.49 0.00 0.08 446.32 0.00 0.01 69.37 0.00 0.12 564.90 0.00 0.05 270.31 0.00 0.04 184.56 0.00 0.05 204.06 0.01 0.13 273.38 0.00 0.12 240.54 0.01 0.18 296.26 0.00 0.10 125.58 0.00 0.08 89.74 0.01 0.38 374.86 0.00 0.08 156.99 0.00 0.07 119.25 0.01 0.32 477.61 0.00 0.03 86.28 0.00 0.10 320.25 0.00 0.06 149.00 0.00 0.04 172.77 0.00 0.02 64.19 0.00 0.11 406.14 0.00 0.06 135.28 0.00 0.06 126.65 0.01 0.22 376.24 0.07 1.83 234.45 0.07 1.92 226.06 0.08 2.65 264.65

MM ABC 25-49 c/ pay tv Rat% {Media(PoRat# {Media(PonAff% {Org} 0.66 23.81 350.97 0.70 25.12 380.02 0.49 17.59 366.92 0.15 5.38 328.89 0.50 17.96 362.73 0.31 11.20 177.64 0.23 8.30 150.00 0.15 5.26 185.75 0.06 2.16 175.31 0.19 6.77 169.45 0.34 12.24 272.95 0.24 8.51 295.73 0.09 3.06 236.10 0.09 3.34 285.19 0.19 6.84 277.64 0.30 10.95 309.24 0.25 8.86 300.07 0.09 3.33 253.31 0.10 3.48 292.47 0.19 6.64 296.57 0.32 11.54 317.92 0.25 9.14 313.10 0.11 3.81 298.53 0.09 3.26 334.17 0.19 6.88 315.97 0.26 9.42 190.41 0.20 7.09 154.25 0.17 5.97 178.95 0.13 4.53 242.23 0.19 6.75 183.14 0.15 5.55 326.94 0.16 5.61 356.80 0.07 2.37 340.78 0.08 2.73 419.33 0.12 4.13 352.30 0.20 7.07 292.26 0.09 3.19 285.33 0.04 1.59 232.10 0.03 1.23 280.96

0.09 3.23 281.03 0.14 4.91 270.33 0.08 2.75 169.36 0.08 2.72 262.55 0.05 1.86 195.16 0.08 3.04 224.89 0.12 4.19 195.96 0.11 3.86 174.55 0.06 2.01 187.42 0.03 1.06 176.92 0.08 2.76 185.16 0.20 7.33 368.84 0.13 4.83 347.00 0.06 2.05 296.42 0.05 1.69 287.99 0.11 4.07 342.86 0.18 6.46 315.95 0.11 4.04 329.67 0.06 2.07 229.97 0.06 2.23 335.73 0.10 3.69 306.93 0.16 5.72 277.54 0.14 5.06 332.71 0.09 3.23 355.76 0.06 2.16 367.90 0.11 4.00 320.50 0.14 4.90 220.89 0.14 4.93 173.25 0.09 3.25 194.95 0.02 0.87 202.65 0.10 3.49 195.15 0.12 4.16 262.80 0.05 1.80 203.90 0.05 1.72 276.55 0.02 0.72 156.76 0.06 2.12 236.84 0.15 5.43 442.54 0.12 4.47 538.73 0.08 3.03 370.76 0.07 2.41 474.51 0.11 3.83 453.66 0.10 3.66 250.45 0.07 2.66 179.42 0.04 1.54 171.91

0.03 0.92 211.46 0.06 2.22 203.99 0.10 3.70 233.89 0.10 3.65 252.93 0.03 1.14 216.15 0.03 1.01 178.37 0.07 2.42 230.26 0.13 4.75 382.27 0.06 2.22 323.25 0.03 0.95 279.13 0.02 0.88 291.29 0.06 2.27 344.36 0.06 2.08 233.40 0.08 2.80 182.65 0.06 2.30 203.00 0.07 2.48 195.89 0.07 2.40 200.78 0.04 1.54 189.89 0.02 0.78 245.91 0.03 1.04 194.57 0.01 0.28 126.99 0.03 0.91 192.69 0.11 4.11 380.77 0.06 2.07 370.42 0.03 1.13 286.54 0.02 0.77 343.05 0.06 2.03 359.00 0.03 1.10 150.18 0.03 1.00 164.04 0.02 0.70 244.96 0.01 0.47 157.58 0.02 0.82 171.44 0.07 2.38 314.28 0.02 0.81 293.26 0.05 1.63 295.17 0.01 0.53 243.73 0.04 1.36 296.90 0.11 4.07 290.74 0.05 1.80 195.97 0.03 1.01 225.68 0.01 0.42 162.13 0.05 1.91 243.58 0.07 2.63 375.80 0.04 1.61 318.93

0.02 0.62 197.28 0.02 0.61 221.63 0.04 1.35 303.85 0.08 2.89 410.28 0.06 2.27 348.02 0.03 1.03 383.30 0.02 0.69 230.27 0.05 1.75 361.48 0.04 1.47 72.12 0.02 0.85 52.18 0.01 0.40 42.57 0.01 0.34 37.72 0.02 0.77 55.63 0.04 1.41 195.00 0.03 1.18 164.20 0.02 0.77 177.76 0.01 0.34 125.94 0.03 0.93 172.75 0.06 2.28 324.13 0.04 1.42 322.76 0.02 0.62 161.00 0.02 0.83 435.46 0.04 1.30 301.68 0.05 1.75 290.29 0.01 0.48 217.54 0.01 0.44 278.95 0.03 1.09 313.18 0.03 0.93 281.97 0.06 2.03 300.89 0.05 1.94 336.47 0.02 0.73 339.78 0.01 0.53 273.67 0.04 1.29 316.30 0.03 1.19 283.03 0.03 1.17 268.94 0.01 0.49 273.90 0.01 0.42 290.11 0.02 0.82 277.18 0.02 0.64 298.08 0.02 0.71 316.71 0.01 0.49 295.49 0.00 0.17 196.12 0.01 0.50 290.55 0.02 0.86 36.92

0.02 0.59 25.20 0.01 0.34 28.38 0.01 0.39 19.31 0.02 0.55 27.58 0.02 0.87 341.72 0.01 0.37 174.70 0.01 0.19 256.50 0.01 0.29 197.11 0.01 0.43 251.62 0.03 0.93 387.37 0.01 0.42 312.84 0.01 0.35 428.42 0.00 0.18 305.19 0.01 0.46 362.17 0.02 0.62 339.05 0.01 0.42 296.42 0.00 0.10 158.23 0.01 0.21 320.76 0.01 0.34 302.02 0.01 0.37 220.25 0.00 0.15 171.93 0.01 0.37 172.61 0.01 0.26 236.86 0.01 0.29 198.23 0.01 0.45 387.09 0.01 0.33 302.56 0.00 0.04 152.63 0.00 0.05 171.66 0.01 0.22 310.25 0.01 0.26 227.52 0.00 0.17 224.01 0.00 0.14 311.12 0.00 0.05 145.39 0.00 0.15 227.02 0.08 2.88 251.43

EasyMedia 3 GIOVANNI+DRAFTFCB LTDA. RÁDIO RECALL GRANDE RIO DE JANEIRO GRJ - MAI/2012 A JUL/2012 AS ABC 15-34 06-19 SEGUNDA A SEXTA 30 SEGUNDOS TODOS OS LOCAIS EMISSORA IA% AFIN% GRJ - FM-TOTAL FM 18.51 103.62 GRJ - FM-FM O DIA 100.5 4.85 169.33 GRJ - FM-BEAT 98 3.04 172.30 GRJ - FM-93 FM 1.84 111.91 GRJ - FM-MELODIA 1.61 75.64 GRJ - FM-JB FM 99.9 1.04 62.99 GRJ - FM-MIX 1.01 163.67 GRJ - FM-NATIVA 0.76 73.68 GRJ - FM-SUPER RÁDIO TUPI 0.69 45.25 GRJ - FM-107 0.55 144.07 GRJ - FM-JOVEM PAN 0.45 182.41 GRJ - FM-MPB FM 90.3 0.40 81.40 GRJ - FM-OUTRAS FM 0.38 82.88 GRJ - FM-SULAMÉRICA PARADISO 0.33 75.57 GRJ - FM-TRANSAMÉRICA 0.31 159.42 GRJ - FM-RÁDIO GLOBO 0.29 32.89 GRJ - FM-GOSPEL FM 0.26 110.15 GRJ - FM-COSTA VERDE FM 0.17 107.17 GRJ - FM-BANDNEWS FM 0.16 68.34 GRJ - FM-NAO LEMBRA/NAO SABE FM 0.11 63.94 GRJ - FM-CBN 0.10 48.42 GRJ - FM-REDE ALELUIA 0.06 34.07 GRJ - FM-CATEDRAL FM 106.7 0.05 21.00 GRJ - FM-FM 104.5 0.05 58.31 GRJ - FM-MEC FM 0.02 21.51 GRJ - FM-ROQUETE PINTO 0.01 121.23 GRJ - FM-102.9 RÁDIO DO VERÃO NA NA

EasyMedia 3 GIOVANNI+DRAFTFCB LTDA. RÁDIO RECALL GRANDE SAO PAULO GSP - MAI/2012 A JUL/2012 AS ABC 15-34 06-19 SEGUNDA A SEXTA 30 SEGUNDOS TODOS OS LOCAIS EMISSORA IA% AFIN% GSP - FM-TOTAL FM 17.95 111.62 GSP - FM-TRANSCONTINENTAL 2.43 153.18 GSP - FM-BAND FM 1.51 137.10 GSP - FM-GAZETA FM 1.37 134.98 GSP - FM-NATIVA FM 1.34 90.93 GSP - FM-105 FM 1.19 171.15 GSP - FM-MIX 1.18 151.23 GSP - FM-TUPI FM 1.02 71.78 GSP - FM-METROPOLITANA FM 0.85 173.08 GSP - FM-89 FM 0.81 138.04 GSP - FM-96.5 RÁDIO VIDA FM 0.76 102.38 GSP - FM-KISS FM 0.62 131.82 GSP - FM-JOVEM PAN FM 0.57 109.45 GSP - FM-ENERGIA 97 0.54 173.20 GSP - FM-ALPHA FM 0.49 70.00 GSP - FM-TROPICAL 0.41 136.47 GSP - FM-GOSPEL FM 0.33 100.13 GSP - FM-IMPRENSA 0.33 101.15 GSP - FM-89.7 NOVA BRASIL 0.32 85.59 GSP - FM-OUTRAS FM 0.30 91.02 GSP - FM-TRANSAMÉRICA 0.26 109.78 GSP - FM-ANTENA 1 0.21 52.72 GSP - FM-REDE ALELUIA 0.13 86.44 GSP - FM-RÁDIO DISNEY 0.12 99.82 GSP - FM-BAND NEWS 0.10 75.46 GSP - FM-MUSICAL FM 0.10 59.55 GSP - FM-CBN 0.09 33.53 GSP - FM-NOSSA RÁDIO 0.09 96.21 GSP - FM-RÁDIO BANDEIRANTES 0.09 41.30 GSP - FM-RÁDIO SULAMÉRICA TRÂNSITO 0.08 85.89 GSP - FM-IGUATEMI PRIME 92.5 0.07 147.92 GSP - FM-MUNDIAL FM 0.07 50.39 GSP - FM-NAO LEMBRA/NAO SABE FM 0.06 42.83 GSP - FM-ELDORADO BRASIL 3000 0.05 60.80 GSP - FM-CULTURA FM 0.02 26.92 GSP - FM-REDE USP 0.01 51.01 GSP - FM-RÁDIO ESTADÃO ESPN 0.01 29.65 GSP - FM-TERRA FM 0.01 10.82 GSP - FM-SUPER RÁDIO TUPI 0.00 11.84 GSP - FM-SCALLA FM 0.00 6.02 GSP - FM-BRADESCO ESPORTES FM 0.00 0.00 GSP - FM-94.1 RÁDIO DO VERÃO NA NA

GSP - FM-MIT FM NA NA