Organization: Cooperation: Workshop 2 Changes in Automotive Industry: New Markets Different Technologies? Volkswagen do Brasil Cologne, August 25 th, 2008
Volkswagen do Brasil Present in Brazil since 1953 Currently 5 plants are running in the country, with around 21 thousand employees Only Brazilian Automaker with products in all market segments: cars, light commercials, trucks and busses US$ 16.7 Billion Revenue in 2007 São Carlos, SP 1996 - Engines Taubaté, SP 1976 - Cars Resende, RJ 1996 - Trucks & Buses São José dos Pinhais, PR 1999 - Cars São Bernardo do Campo, SP 1959 - Cars
Volkswagen do Brasil Biggest Private Company in Brazil 2007 (Exame Magazine 2008 - Sales) 3 rd in overall ranking by sales 1 st automaker in exports, employment and payroll ( Melhores & Maiores - Exame Magazine 2008)
Volkswagen do Brasil Best Company in Brazil 2007 (Isto É Dinheiro - 2008) Highlights: Innovation Management Human Resources Management
World Markets World car markets and deliveries to customers 1st half 2008 (comparison to 2007 in %)
World Markets Volkswagen Group Deliveries to customers BRIC Market January June 2008
New Markets Different Demands Purchasing Power Environment Mobility Design / Package / Power
Research & Development Development Centers of VW Group Worldwide Volkswagen Audi SKODA Bentley VW de Mexico Bugatti SEAT Lamborghini VW Group China VW do Brasil VW Argentina VW do Brasil Nutzfahrzeuge VW of South Africa
Research & Development Development Center at Volkswagen do Brasil VWB Product Development Design & Package Body, Trim, Safety & Pred. Eng. Electrical, Chassis and Prototype Eng. Pow ertrain, Product & Process Dev. Comp. Vehicle Evaluation & Services Product Cost Optimization Technical Project Management
Research & Development Development Center at Volkswagen do Brasil Since 50ths developing components; Since 70ths developing Complete Cars! Sedan
Research & Development Development Center Volkswagen do Brasil Virtual Reality Center Inaugurated on May 15 th, 2008 Investment: 1,4 million
Research & Development
Research & Development
Brazilian Innovations Flex Fuel Gol 1 st Car March 2003 Partnership
Brazilian Innovations 100 Flex Fuel: New Market! 87,3 % 80 60 40 20 8,2 % 0 mar/03 may/03 jul/03 sep/03 nov/03 jan/04 mar/04 may/04 jul/04 sep/04 nov/04 jan/05 mar/05 may/05 jul/05 sep/05 nov/05 jan/06 mar/06 may/06 jul/06 sep/06 nov/06 jan/07 mar/07 may/07 jul/07 sep/07 nov/07 jan/08 mar/08 Gasohol Ethanol Flex Fuel Diesel
Brazilian Innovations Fox Innovative Package
Brazilian Innovations
Brazilian Innovations Novo Gol The Big-Bang! The best planned brazilian car since years... The new car is sensational... Forget everything you knew about the champion: after 28 years, he changed to keep the leadership Despite of competing for the same market, they are not more equivalent; The New Gol left the competitor far behind Developed in Brazil Developed by Brazilians Produced in Brazil by Brazilians Gol... The Brazilian Car!
Future View Volkswagen 2028
Future View Volkswagen 2028 Vision 01: Emission-Free Cars 1) SunFuel Fuel from Biomass 2) Combustion Engines Evolution, not revolution 3) Electrical Vehicles More fun with electricity
Future View Volkswagen 2028 Vision 03: Networked Mobility 1) Car-to-X Communication The networked car 2) Safety Traffic reports every second 3) Traffic Management When cars become trains
Future View Volkswagen 2028 Vision 04: Accident-free Driving 1) Environment Recogniton The 7th sense 2) Assistants and Informants Helpers in the background
Thank you!