REAL ESTATE MARKET IN BRAZIL

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Stefany de Santarém Palmeira
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1 REAL ESTATE MARKET IN BRAZIL JOÃO CRESTANA President of Secovi SP and CBIC National Commission of Construction Industry

2 SIZE OF BRAZIL Population distribution by gender, according to age group BRAZIL 2010 Source: IBGE 2010 Census Men Women

3 SIZE OF BRAZIL POPULATION BRAZIL Rural x Urban Source: IBGE 2010 Census

4 SOCIAL MOBILITY AND NEW MIDDLE CLASS 4/52

5 CHANGE OF PYRAMID POPULACIONAL BRAZILIANS OF D AND E CLASSES TEND TO MIGRATE TO C CLASS, WHICH WILL BE PREDOMINANT IN 2014 ( millions of people) 6 5,7 6 8,1 9,8 11,6 Classe A 37 49,7 58,4 Classe B Classe C Classe D Classe E 38, ,3 10,7 6,8 3, Source: DataPopular Institute

people) 6 5,7 6 8,1 9,8 11,6 Classe A 37 49,7 58,4 Classe B Classe C

6 THE NEW C CLASS: WHO ARE THEY? Moves R$ 881 billion per year 50% of the population 46% of consumption 59% of credit cards 61% of internet users Millions of brazilians have made their dreams into life projects Source: Instituto DataPopular

7 THE NEW C CLASS: WHO ARE THEY? 68% OF THE C CLASS YOUNGSTERS HAVE STUDIED MORE THAN THEIR PARENTS Source: DataPopular Institute

8 C CLASS AND THE HOUSING RATIO st TRIMESTER Low Income High Income Total of people who showed interest in purchasing a property or land in 12 months: 9,9 million New Middle Class Fonte: Instituto DataPopular 8/52

in purchasing a property or land in 12 months: 9,9

9 POTENCIAL MARKET FOR HABITATION THE POTENCIAL MARKET FOR HABITATION IS SHAPED BY THREE SECTORS 1 Social Housing Deficit 2 Given and rented habitations 3 Future households Source: DataPopular Institute

10 REAL ESTATE MARKET IN SÃO PAULO CITY

11 LAUNCHING OF RESIDENTIAL PROPERTIES In thousand units São Paulo City to Sem Average = 64% 1Sem Average = 36% Source: Embraesp

12 PRICING STUDY NEW RESIDENTIAL PROPERTIES

13 PRICE X INFLATION CUMULATIVE CHANGE Var% Accumulated Price* m² of Floor Area of New Properties in São Paulo City *Considered average price of properties launched in a period of 12 months 8,6% 5,6% 3,9% jan/11 fev/11 mar/11 abr/11 mai/11 jun/11 Preço m² INCC IPCA TR 0,6% Source: Secovi SP

properties launched in a period of 12 months 8,6% 5,6% 3,9% jan/11

14 COMMERCIALIZATION

15 COMMERCIALIZATION OF NEW PROPERTIES Município de São Paulo In thousand units to Sem Average = 54% 1Sem Average = 46% 17 Source: Secovi SP

28 37 33 36 36 2006 to 2010 2Sem Average

16 PERIOD AVERAGE SALE OFFER Average Sale Offer per year in % São Paulo City 2006 to 2010 Average = 16,6% 12,1 16,2 13,8 17,6 23,2 22,6 13, Jan Jul 10 Jan Jul 11 Source: Secovi SP

16,6% 12,1 16,2 13,8 17,6 23,2 22,6 13,7 2006 2007

17 BUSINESS VENTURES

18 LANÇAMENTOS LAUNCHING OF BUSINESS DE CONJUNTOS COMPLEXES COMERCIAIS 5,8 São Paulo City Thousand complexes 2,2 2,4 3,5 2,1 2,9 1,1 94% 11% 43% 68% 37% Jan Jul 10 Jan Jul 11 Source: Embraesp

19 RESOURCES AND FINANCING IN BRAZIL 19/52

20 REAL ESTATE FINANCING Financing Savings Funding and Guarantee Fund for Lenght of Service Amount (R$ Billion)

21 REAL ESTATE FINANCING LTV Acquisition Savings Funding

22 OPPORTUNITIES

23 FUTURE OF REAL ESTATE MARKET Chalenge: Remuneration of Investor x Borrowing Cost An alternative: Interests Reduction of Borrowing Cost from the Personal Income Tax The interests will be reducted from the base of personal income tax calculus; Temporary benefits; System used in other countries; It was in operation in Brazil (mid 70 s until 84).

24 FUTURE BRAZIL Low income market will remain for the next 15 years Requests from people who live in precarious conditions: rent and new households Younger, more educated and better oriented consumer Purchase of a property: dreams and apprehension Brand connected to this new consumer will gain strenght Sustainable and organized urban development Perennial Housing Policy from the State 24/52

25 THANK YOU João Crestana (5511) /52

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