Phone: (Ext. 417)

Transcrição

1 osscurriculum VITAE Personnel Details Susana Cristina Lima da Costa e Silva 1, ssilva@porto.ucp.pt Phone: (Ext. 417) Skype: susana.costa.silva Academics qualifications 2007: PhD in Marketing from Michael Smurfit School of Business University College Dublin - Ireland, with the thesis: The importance of trust and relational quality in the performance of international alliances, supervised by Prof. Frank Bradley. 2002: Master in Economics from Faculdade de Economia do Porto, University of Porto Portugal, with the thesis: The internationalisation of firms and the industrial network model: the Vitrocristal case, supervised by Prof. Carlos Brito. 1996: Graduation in Management at Faculdade de Ciências Económicas e Empresariais - Universidade Católica Portuguesa 2. Professional experience Since 1997: Lecturer at Católica Porto Business School, Universidade Católica Portuguesa. Lectureship in the following courses: Graduation in Management and in Economics Marketing Management, New Marketing Trends, Introduction to Business Studies, Final Project, Marketing I, Marketing II, International Economics, Management and European Integration and Social Economics. MSc (Marketing) Advanced Topics in Marketing, Marketing, International Marketing, Sales Management, and Marketing B2B; MSc. in Management Advanced Topics in Marketing, Marketing, International Marketing; MSc. in Social Economics - Management of Social Economic Organizations. MBA Marketing, International Marketing, Business Plan, and Value Chain Management. Post-Graduation Studies & Executive Masters Marketing, Marketing Plan, Social Marketing and Cause-Related Marketing, Marketing and Strategy, Marketing and Communication, Multichannel Marketing, International Marketing, Marketing and New Technologies, Marketing & Strategy and Marketing & Value Creation. Since 2013: Researcher affiliated at CNPQ (Brazil). 1 Author has publications with the following names: Susana Lorga, Susana Costa e Silva Lorga and Susana Costa e Silva. 2 98,1% percentil. 1

2 Since 2007: Director of the MSc. in Marketing Program at Católica Porto Business School, UCP, Porto. Since 2004: Researcher at Centre of Studies in Economics and Management (CEGE) of the Universidade Católica Portuguesa, Porto. Since 2004: Visiting professor and guest speaker at several universities: University of Saint Joseph, Macao, University of Wrocław, Poland, Pontifícia Universidade Católica de São Paulo, Brazil, Escola Superior de Propaganda e Marketing (São Paulo), Brazil, University of Vaasa, Finland, Central Ostrobothnia Polytechnic, Kokkola, Finland, University of Évora, Portugal; Universidade Católica Portuguesa Braga, Portugal; and School of Arts, and School of Law, Universidade Católica Portuguesa, Portugal. Guest speaker also at The Michael Smurfit Graduate School of Business, University College Dublin, Ireland, Faculty of Organization and Informatics, University of Zagreb, Croatia, Business Academy Aarhus, Denmark; Universitatea Babeș-Bolyai, Romenia, Faculdade de Economia e Administração, Universidade de São Paulo, Brazil, and University of Uppsala, Sweden. 2007/2014: Director of the Department of Marketing at the School of Economics and Management of the Universidade Católica Portuguesa, Porto. 2007/2010: Director of the Post-Graduation Studies degree in Marketing and of Marketing section of the International MBA at Católica Porto Business School, Portugal. 2007/2008: Coordinator of the training programme in Internationalization for entrepreneurs, executives and trainees, developed by Human Value in coordination with the Industrial Association of Minho, in partnership with Prime, financed by the FSE. 2004/2006: International cooperation project with University of Vaasa (Finland) for the study of international joint ventures, performance, and trust (research leader: Prof. Jorma Larimo). 2000/2005: Auditor at Dynargie Portugal, Ldª. 2004: Researcher at Faculteit der Economische Wetenschappen, Universiteit van Tilburg, The Netherlands, with a short-term grant of Fundação Calouste Gulbenkian. Since 2002: Specialist on marketing, international marketing, internationalisation, strategic marketing, social marketing and cooperation - Projects with private and public organizations, national and international. Since 2001: Column writer at Marketeer, MktOnline.net, HiperSuper, FocusSocial, Exame, Executive Digest. 1998/2002: Supervisor of international trainees from the Programa Contacto from ICEP - Investimentos, Comércio e Turismo de Portugal (Foreign Trade and Investment Board Ministry of Economy). Since 1997: Researcher at Research Centre in Applied Economics and Management (CEGEA) of the Universidade Católica Portuguesa, Porto. 2

3 1996/1997: Management Trainee at the company: Jerónimo Martins Group (Recheio Cash & Carry, Feira Nova Hypermarkets, Pingo Doce Supermarkets). Filiations Since 2003: Affiliated of the European International Business Academy (EIBA). National representative for Portugal of EIBA since Dec 2013 (2 nd mandate). 2002/2015: Affiliated of the Portuguese Academy of Marketing (ADMES). International Projects Present: Enhancing Studies and Practice of the Social Economy and Social Capital in Higher Education Curriculum development project with the support of the Erasmus Mundus programme of the European Union. A Consortium of York Saint John University, UK; University of San Antonio Abad del Cusco, Peru; Centre for African Studies, University of Porto, Portugal and Mondragon University - MIK, Spain. 2007/2010: International project for the supervision of PhD thesis on the DBA programme of Brno International Business School (Czech Republic), Nottingham Trent University (United Kingdom), and Jyväskylä University (Finland). 2010: International project Marketing and Sales Management at Tiniguena, project sponsored by European Union, in Bissau, Guinea-Bissau. 2004/2006: International cooperation project with University of Vaasa (Finland) for the study of international joint ventures, performance, and trust (research leader: Prof. Jorma Larimo). Publications Peer-reviewed journals Silva, S., Martins, C. and Sousa, J. M., (Forthcoming in 2018), Omnichannel: factors affecting consumer adoption, Journal of Marketing Channels, Vol. 25, Issue 4. Silva, S. Meneses, R. and Radomska, J. (Forthcoming in 2018), A holistic perspective on the international market selection phenomenon, in the Journal for East European Management Studies, Vol. 22, no. 4. Wegner, D. Silva, S. and Rossi, G. (Forthcoming in 2018), The development dynamics of business networks: A comparison among Wines of Brasil (Brazil) and Vitrocristal (Portugal), International Journal of Emerging Markets. Vol. 18, No. 1. DOI ( /IJoEM ). Cavadas, L. Silva, S., Martins, C. and Andrade, A. (2017), Fatores de inibição na compra on-line, Revista de Inovação da UCP Viseu, nº 25, pp

4 Silva, S. S.; Machado, J. C. & Cruz, M. (2017) The influence of WOM and Peer Interaction in the Decision-Making Process of Generation Z within the family. International Journal of Marketing, Communication and New Media. Special Number 2 Marketing and Digital Business, Mayer, J. and Silva, S. (2017) Exploring the Whole Value of Corporate Volunteering, The Journal of Corporate Citizenship, vol. 67, pp (doi: /T&F se.00007). Silva, S. C. and Oliveira, S. M. (2017), Partner selection in international joint ventures: A framework for the analysis of factors relevant to the selection of partners, The Marketing Review, Vol.17, No.2. pp doi.org/ / x Jain, V. and Silva, S. (2017), Empirical Analysis of level of comfort among international workers at multinational firms, Internext, Vol. 12, no. 2, pp doi: / Silva, S. and Martins, C. (2017), The relevance of cause-related marketing to post-purchase guilt alleviation, in International Review on Public and Nonprofit Marketing. doi: doi: /s Rodrigues, T., Silva, S. and Duarte, P., (2017),The value of textual haptic information in online clothing shopping, forthcoming in the Journal of Fashion Marketing and Management, Vol. 21, No. 1, pp Saraiva, L and Silva, S. C. (2016) Understanding changes on the country of origin effect of Portugal, Studia Universitatis Babeș-Bolyai Oeconomica, Vol. 61 (3), pp Silva, S. and Martins, C. (2016), Understanding Portuguese Young Consumers Intention to use Mobile Commerce, International Journal of Marketing, Communication and New Media, Vol 4, No. 7, pp Camargo, M. A. A., Rocha, T. and Silva, S. C. (2016), Marketing strategies in the internationalization process of brazilian franchises, Revista Brasileira de Gestão de Negócios, vol. 18, nº 62, pp Santos, D. Silva, S. C. and Machado, J. C. (2015), Como avaliar estratégias de co-branding estudo de caso EDP Continente, European Journal of Applied Business and Management, Vol. 1, No. 2, pp (ISSN ) Silva, S. C. and Duarte, P. (2014), Suggestions for international research using electronic surveys, The Marketing Review, Vol. 14, nº 3, Yamazaki, V. Ponchio, M., Silva, S. C. and Rocha, T. (2013), O consumo de cirurgia estética: a influência da auto-estima e do materialismo, Revista de Gestão em Sistemas de Saúde, Vol. 2, nº2, pp Rodrigues, T. and Silva, S. (2013), "O need for touch no retalho online", Revista Portuguesa de Marketing, Nº 30, pp

5 Silva, S.C., Pacheco, E., Meneses, R., and Brito, C. M. (2012), The importance of second-hand knowledge in the revised Uppsala Model: can European textiles producers export to China? Journal of Global Marketing, Vol. 24, nº 3, pp Silva, S. C. and Santos, M. C. (2012), How to capitalize on a tribe, The Marketing Review, Vol. 12, nº 4, pp Silva, S. C. (2012), Book Review: Aneel Karnani, (2011) Fighting Poverty Together, International Journal of Rural Management, Vol. 8, 1-2, pp Silva, S. C. and Silva, M. F. (2012), Aneel Karnani - Fighting the Poverty Together: Rethinking strategies for business, governments, and civil society to reduce poverty, Africana Studia, nº 18, pp Silva, S. C. e Silva, M. F. (2012), Failure is a stepping stone for success, International Review on Public and Nonprofit Marketing, Vol. 9, nº 2, pp Silva, S. C., Bradley, F. and Sousa, C. M. (2012) Empirical test of the trust-performance link in international alliances context, International Business Review, Vol. 21 (2): Rocha, T. V. and Silva, S. C. (2011), The adaptation versus standardization dilemma: the case of an American company in Brazil, Internext Revista Eletrônica de Negócios Internacionais da ESPM, São Paulo, v.6, n.1, Jan. /Jun. pp Silva, M. F. and Silva, S. C. (2011), De Portugal para a UEMOA, com escala na Guiné-Bissau: análise das oportunidades e constrangimentos do investimento português na Guiné-Bissau, Africana Studia, nº 16, pp Silva, S. C., Filho, F. F. and Guedes, M. J., (2010), Understanding the internationalization process of Havaianas: the important role of brand, Tourism and Management Studies, n. 6, pp Brito, C. and Silva, S. C. (2009), When trust becomes the fourth C of cooperation, in The Marketing Review Vol. 9 (4), pp Silva, S. C. and Sousa, Maria João (2009), Consórcios internacionais de empresas de construção civil o caso da Mota-Engil, Revista Portuguesa e Brasileira de Gestão, nº 2, pp Silva, S. C. (2003), A internacionalização e as redes de negócios da Vitrocristal, ACE, in Revista Portuguesa de Marketing, Dezembro, pp Case studies published Silva, S. Roxo, M. T. and Pereira, J. S. (2017), Shortcut case study managing social media for B2B companies, The Case Centre, Ref. no and Ref

6 Silva, S. and Cunha, C. B. (2017), Nata Pura partnering for success with a cup of kindness, The Case Centre, Ref. no and Ref Silva, S. and Vasconcelos, M. (2017), Alento case study: using social media to reach consumers, The Case Centre, Ref. no. P and Ref. P Silva, S. C. and Pereira, C. (2017), Understanding the success of a Japanese restaurant at Favela da Rocinha (Brazil), The Case Centre, Ref. no. P and Ref. P Silva, S. C. e Reis, A. B. (2015), Vegetable garden by the door, Lipor: promoting change, The Case Centre, Ref. No. P and Ref. No. P Silva, S. C. and Prazeres, M. (2015), Dream Football: The Impact of Football in the Change of Social Behaviors, The Case Centre, Ref. No and P Silva, S. C. and Frade, T. F. (2015), Frezite: Internationalization in Brazil, The Case Centre, Ref. No. P and P Silva, S. C. et al. (2013), Di Nôs i Mindjor: Development of Local Products at Guinea-Bissau, The Case Centre, Ref. P and P Silva, S. C., Sousa, R. S. and Oberdieck, L. (2012), Kyaia- Shoes that fly off the shelves, The Case Centre, Ref. No and Silva, S. C. e Fernandes, H. (2012), Jac Motors Revolucionando o mercado brasileiro de automóveis, The Case Centre, Ref. No. P and P Silva, S. C. and Soares, R. R. (2012), Havaianas O impacto do reposicionamento da marca na estratégia de internacionalização da empresa, The Case Centre, Ref. P and P Books Silva, S. (2016), Trust and Relational quality in International Alliances: a dyadic approach, Lambert Academic Publishing, ISBN: Jain, V. and Silva, S. C. (2015), Multinational Workplaces: War of Culturally Seasoned Minds, CreateSpace Independent Publishing, USA (ISBN ). Silva, S., Sopas, L. and Morais, R. (Eds). (2015), Iberian Diaspora and Internationalization Processes, Universidade Católica Portuguesa, Porto (ISBN: ). Lorga, S. Costa e Silva (2003), Internacionalização e Redes de Empresas: conceitos e teorias, Editorial Verbo, Lisboa (ISBN ). Brito, C and Lorga, S. (1999), O Marketing Internacional, Sociedade Portuguesa de Inovação, Porto (ISBN ). 6

7 Book chapters Silva, S. and Kumpikaite-Valiuniene, Vilmante (Forthcoming in 2018), A portrait of the Portuguese current Diaspora Networks in International Business wave of qualified Diaspora, in Elo. M. and Minto- Coy, I., Diaspora Networks in International Business, Springer. Silva, S. and Elo, M. (2017), How to internationalize a traditional Portuguese-style food Liability or asset of Portugueseness?, in Verbek, A., Puck, J. and van Tulder, R. (eds), Distance in International Business: Concept, Cost and Value, Progresses in International Business Research, Vol. 12, Emerald Publishing Limited, pp Silva, S. (2016), Jac Motors How a Chinese Car Manufacturer approached the Brazilian Market, in Tulder et al. (eds), The Challenge of BRIC Multinationals, Progresses in International Business Research, Vol. 11, Emerald Publishing Limited, pp Silva, S. and Frade, T. (2016), Portugal s Frezite goes to Brazil, in The New Global Marketing: Local Adaptation for Sustainability and Profit, Johansson, J. K. and Furick, M. T. (Eds.), Cognella, pp Silva, S. C. (2014), Marketing Internacional, in Brito, C. and Lencastre, P. (eds.), Novos Horizontes do Marketing, Dom Quixote, Lisboa, pp Rodrigues,T. Silva, S. C. and Lencastre, P. (2013) Need for touch o impacto da informação háptica textual na interação de compra on-line, in Perez, C. e Eneus, T., Por uma Publicidade Livre Sempre, pp , IV ProPesq, São Paulo. Silva, S. C., Duarte, P. and Ferraz, S. (2012), Global careers in Portugal, in Baruch, Y. and Reis, C. (eds.), New Perspectives on Global Careers, pp , Routledge, NY. Silva, S. C. (2012), O papel das alianças na internacionalização como forma de cooperação, in Coelho, A. and Mugnol, R. (ed.), Os desafios da internacionalização, pp , Editora da Universidade de Caxias do Sul, RS, Brasil. Silva, S. C. and Perez, C. (2011), Marketing Internacional, in Zenone (ed.), A visão estratégica de marketing: conceitos e técnicas em mercados competitivos, pp , Editora Atlas, São Paulo. Silva, S. C. and Nardon, L. (2008), An exploratory study of cultural distance and perceptions of relational risk, New Perspectives in IB Research - Progress in International Business Research, Volume 3, pp , edited by Maryann P. Feldman and Grazia D. Santangelo. Brito, C. M. and Silva, S. C. (2004), Caso Jerónimo Martins Internacionalização, in Rodrigues, J. V. e Dionísio, P. (coord.), Manual de Casos Portugueses Mercator XXI, pp. 1-13, Dom Quixote, Lisboa. Lorga, S. (2000), O Marketing Internacional in Brito, C. e Lencastre, P. (Ed.) Horizontes do Marketing, Universidade Católica Portuguesa e Verbo Editora, Lisboa. 7

8 Working-papers Santos, M. C. and Silva, S. C. (2013), The 3 C S Model Of Millennials Brand Awareness. Paper registered at SSRN working paper series: Brito, C. and Silva, S. C. (2011), The collective nature of export grouping schemes. Paper registered at SSRN working paper series: Ferreira, M. P. and Silva, S. C. (2009), Domestic impact of internationalization. The Case of JM. Paper registered at SSRN working paper series: Sousa, M. J. and Silva, S. C. (2008) The use of consortia for the internationalization of firms Mota- Engil case study, WP , Faculdade de Economia e Gestão. Universidade Católica Portuguesa, November. Silva, S. C. and Ferreira, M. P. (2006), Databases in the research of international alliances, WP , Faculdade de Economia e Gestão. Universidade Católica Portuguesa, November, ISSN: Lorga, S. (2002) A internacionalização e os mecanismos de cooperação em rede na Vitrocristal, ACE, Universidade Católica Portuguesa Centro Regional do Porto. Papers presented at Conferences Silva, S. C. and Duarte, P. (2017), Understanding the mediating effects of the relationship between consumer s need-for-touch and online purchase propensity: a comparison study between China and Portugal, in 43th EIBA (European International Business Conference), Milan, Italy, 14 th 16 th December. Cunha, C. B., Duarte, P., Silva, S. C. (2017), Generation Y consumers, luxury brands and social responsibility: what are the main motivations of generation Y luxury consumers to engage in a socially responsible consumption behavior?, in 43th EIBA (European International Business Conference), Milan, Italy, 14 th 16 th December. Roxo, M. and Silva, S. C. (2017), Should I stay or should I go? A managerial toolbox for the 21st century SMEs, XIII Iberian International Business Conference, ISCTE-IUL, Lisbon, Portugal, October. Mattos, L. Rocha, T., Galhone, R. Silva, S. and Rossi, G. (2017), Need For Touch and Haptic Imagery: An Investigation in Online Fashion Retail, XLI Encontro da ANPAD - EnANPAD 2017, São Paulo, Brazil, 1 st -4 th October. Silva, S., Meneses, R. and Larimo, J. (2017), What do we know about IA?, 14 th Vaasa Conference on International Business, Vaasa, Finland, 23 rd - 25 th August

9 Silva, S, and Martins, C. (2017), Factors affecting consumer s acceptance of an omnichannel approach, in 30 th European Marketing Academy Conference (EMAC), Groningen, Netherlands, 23 rd - 26 th May. Cunha, C. B., Duarte, P., Silva, S. C., and Schwedler, M. (2017), The relationship between luxury socially responsible brands and luxury consumers, in 5th International Consumer Brand Relationships Conference, Porto, Portugal, 18 th - 20 th May. Jain, V. and Silva, S. C. (2016), Nature, variations and preferences in level of comfort among employees with different national background, in 4 th Pan IIM World Conference, Ahmedabad, Gujarat, India, 13 th to 15 th December. Silva, S. C., Cunha, C. B. (2016), Knowledge, Uncertainty and Networks: What drives SMEs' international, in 42 nd EIBA (European International Business Conference), Wien, Austria, 3 rd 5 th December. Silva, S. C., Cunha, C. B. (2016), Going from Standardization to Adaptation - How to add value to a traditional foreign style food, in 42 nd EIBA (European International Business Conference), Wien, Austria, 3 rd 5 th December. Saraiva, L. and Silva, S. C. (2016), Understanding the impact of the Country-of-Origin effect in Portugal, in 42 nd EIBA (European International Business Conference), Wien, Austria, 3 rd 5 th December. Silva, S. C., Meneses, R. & Radomska, J. (2015), Understanding the herding behavior on firms in international market selection, in 41 st EIBA (European International Business Conference), Rio de Janeiro, Brazil, 1 st -3 rd December. Camargo, A. Rocha, T. V. & Silva, S. C. (2015), Marketing strategies in the internationalization process of Brazilian franchises, in 41 st EIBA (European International Business Conference), Rio de Janeiro, Brazil, 1 st -3 rd December. Silva, S. C. (2015), Jac Motors How a Chinese car manufacturer approached the Brazilian market, in 41 st EIBA (European International Business Conference), Rio de Janeiro, Brazil, 1 st -3 rd December. Wegner, D., Silva, S. C., Campos, J. M. and Rossi, G. (2015), Networking for internationalization: the cases of Vitrocristal (Portugal) and Wines of Brasil (Brazil), in 11 th IIBC (Iberian International Business Conference), Porto, Portugal, 2nd-3 th October 2015 (ISBN ). Elo, M. and Silva, S. C. (2015), The role of satisfaction on labor diaspora dynamics - An analysis of entry and exit of Portuguese nurses, in 11 th IIBC (Iberian International Business Conference), Porto, Portugal, 2 nd -3 th October 2015 (ISBN ). 9

10 Silva, S. C., Meneses, R. & Larimo, J. (2015), International alliances: do we really know what are we researching on?, in 13 th Vaasa Conference on International Business, Vaasa, Finland, 27th-28th August. Andrade, A., Silva, S. & Rebeca, G. (2015), O comércio eletrónico como modo de entrada em mercados internacionais: uma abordagem sistémica à avaliação de oportunidades, in 10ª Conferência Ibérica de Sistemas e Tecnologias de Informação, Aveiro, 17 th -22 th June. Machado, J. C., Salim, A. L., Vacas de Carvalho, L. Mendes, A. e Silva, S. (2015), Towards a typology of consumer-brand interaction on Facebook, in 44 th EMAC (European Marketing Academy Conference), Leuven, Belgium, 26th-29th May. ISBN: Reis, A. e Silva, S. (2014), Horta à Porta, Lipor: promotor de mudança, in VI Congresso Internacional de Casos Docentes em Marketing Público e Não Lucrativo, Coimbra, 19 th December. Silva, S. and Meneses, R. (2014), International alliances: do we really know what are we researching on?, in 40 th EIBA (European International Business Academy) Conference, Uppsala, Sweden, 11 th -14 th December. Silva, S., Reis, N. and Santos, J. (2014), What cultural differences really matter for managers? Towards a new model of cultural distance, in 40th EIBA (European International Business Academy) Conference, Uppsala, Sweden, 11 th -14 th December. Cunha, C. B. and Silva, S (2014), Cultural distance's influence in entry mode decision, in 40 th EIBA (European International Business Academy) Conference, Uppsala, Sweden, 11 th -14 th December. Roxo, M. T., Silva, S. C. and Lisboa, A. (2014), Determinants of export performance, in 10 th IIBC (Iberian International Business Conference), Zaragoza, Spain, 26 th -27 th September ISBN: Silva, S. C., Machado, J. C. and Duarte, P. (2014), A influência das causas sociais na intenção de compra dos consumidores, in V Pró-Pesq, ECA USP, São Paulo, Brazil, 21 st -23 rd May. Silva, S. C. and Sousa, C. M. (2013), The influence of relational capital on the success of international alliances, in 39 th EIBA (European International Business Academy) Conference, Bremen, Germany, 11 th -15 th Dec. Brzoskowska, E. and Silva, S. C. (2013), International Market selection the case of Portuguese companies in Poland, in 39 th EIBA (European International Business Academy) Conference, Bremen, Germany, 11 th -15 th Dec. Yamazaki, V. Ponchio, M. Silva, S. C. and Rocha, T. V. (2013), O consumo de cirurgia estética: a influência da autoestima e do materialismo, in XVIth SemeAd (Seminários em Administração), FEA- USP, São Paulo, Brazil, 24 th -25 th October. 10

11 Yamazaki, V. Rocha. T. V., Duarte, P. and Silva, S. C. (2013), Evidence of a glocal marketing strategy: a case study in the Brazilian telecommunication market, Iberian International Business Conference, Braga, Portugal, 4 th -5 th October. ISBN: Brzoskowska, E. e Silva, S. C. (2013), International Market selection the case of Portuguese companies in Poland, in 13 th EURAM (European Academy of Management) Conference, Istanbul, Turkey, 26 th -29 th June. Silva, S. C. and Rodrigues, T. (2013), Need for touch: impactos para a comunicação e para o marketing, IV Pró-Pesq. PP Encontro Nacional de Pesquisadores em Publicidade e Propaganda, Universidade de São Paulo, São Paulo, Brazil, 22 nd -24 th May. Oliveira, A. R., Silva, S. C. and Morais, R. A. (2013), Design-thinking in brand management, 8 th Global Brand Conference (of the Academy of Marketing Brand, Corporate Identity and Reputation Special Interest Group), Porto, Portugal, 3 rd 5 th April. Araújo, F. and Silva, S. C. (2012), Os media sociais no social corporate marketing, IV International Congress of Cases in Non Profit and Public Marketing, Felgueiras, Portugal, 14 th Dec. Silva, S. C., Duarte, P. and Ferraz, S. (2012), Understanding expatriates satisfaction, in 38 th EIBA (European International Business Academy), Brighton, UK, 7 th -9 th Dec. ISBN: Ferreira, C.; Martins, M.; Martins, R.; Nascimento, A.; Alves, P. and Silva; S. (2012), Understanding the burdens of illicit drugs at school, in European Social marketing Conference, Lisbon, 27 th -28 th November. Rocha, T. and Silva, S. C. (2012), "Subsidiaries ability to innovate in marketing in emerging economies", in AIB Academy of International Business , Washington, DC, USA, June 30 th July 3 rd. ISSN: Silva, S.C. and Santos, M. C. (2012), "How to benefit effectively from the rising tribalisation phenomenon The Toyota Prius case study, EMAC (European Marketing Academy Conference), Lisbon, 22 nd -24 th May ISBN: Silva, S.C. and Santos, M. C. (2012), "How to capitalize the tribe - the Toyota Prius case study, International Marketing Trends Conference, Venice, Italy, 19 th to 21 st Jan. Silva, S.C., Sousa, M. J. and Figueira-Lemos, F. (2011), "Consortia in construction industry internationalization: an exploratory study on its motivations", 37 th EIBA (European International Business Academy) Conference, Bucharest, Romenia, 8 th -10 th December. ISBN: Silva, S. C. and Silva, M. F. (2011), Failure is a stepping stone to success, 10th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM 2011), Porto, Portugal, 15 th -18 th June. 11

12 Silva, S. C., Pacheco, E. and Meneses, R. (2011), The importance of second-hand knowledge in the revised Uppsala model, in 11st EURAM European Academy of Management Conference, Tallin, Estonia, 1st-4th June. ISBN: Rocha, T. and Silva, S. C. (2011), "Balancing subsidiaries", in CIMaR - Consortium for International Marketing Research , Atlanta, GA, USA, 6 th -10 th April. Sousa, M. J. G., Silva, S. C. and Filho, F. F. (2010). Brand reposition impact in the internationalization of Brazilian footwear companies: the Havaianas case, in 10 th EURAM European Academy of Management Conference, Rome, Italy, 19 th -22 nd May. Ferreira, M. P. and Silva, S. C. (2009), "Domestic impact of internationalisation. The JM Case.", in 35th EIBA (European International Business Academy) Conference, Valencia (Spain), 13th 15 th December. Sousa, M. J. G. and Silva, S. C. (2009). The use of consortia in the internationalization of construction firms Mota-Engil case study, in 2 nd EURAM European Academy of Management Conference, Liverpool, UK, 11 th -14 th May. Brito, C. and Silva, S. C. (2008), Understanding export grouping schemes as issue-based nets, in 34 th EIBA - European International Business Academy Conference, Tallinn, 11 th - 13 th December. ISBN: Sousa, M. J. G, and Silva, S. C. (2008). A utilização de consórcios na internacionalização de empresas de construção - O caso da Mota-Engil, in 2º Encontro Luso-Brasileiro de Estratégia, Lisboa, 20 th to 22 nd November. Sousa, M. J. G. and Silva, S. C. (2008). The use of consortia in the internationalization of construction firms Mota-Engil case study, in 2 nd Annual Copenhagen Conference on Partnerships: Creating Innovative Solutions through Collaboration, Copenhagen, 18 th -19 th November. Silva, S. C. and Nardon, L. (2007), An exploratory study of cultural differences and perceptions of relational risk, in 33 rd EIBA (European International Business Academy) Conference, Catania, Italy, 13th-15th December. Silva, S.C. and Ferreira, M.P. (2007), Researching on international alliances the problem of lack of sources, in EURAM (European Academy of Management) Conference, Paris, 16 th -19 th May. Silva, S. (2006), Empirical test of the trust-performance link, in 32 nd EIBA (European International Business Academy) Conference, Fribourg, Switzerland, 7 th -10 th December [Award Best International Marketing Paper, by International Marketing Review ]. Brito, C. M. and Silva, S.C. (2006), The collective nature of export grouping schemes: methodological implications, in 35 th EMAC (European Marketing Academy Conference) Conference, Athens, Greece, 23 rd -26 th May. 12

13 Silva, S. C. (2005), Growing pains of a Web-based survey on international alliances, in 31 st EIBA (European International Business Academy) Conference, Oslo, Norway, 10 th -13 th December. Brito, C. and Silva, S. C. (2005), A methodological approach for the study of export grouping schemes, in 1 st IIBC (Iberian International Business Conference), Porto, Portugal, 30 th September- 1 st October. Brito, C. and Silva, S. C. (2005), Toward a model of Inter-organisational co-operation, in BAM (British Academy of Management) Conference, Oxford, U.K., 13 th -15 th September. Silva, S. C. (2004), "Internationalisation theories: a revolutionary change or a Darwinian approach?", in 30 th EIBA (European International Business Academy) Annual Conference, Ljubljana, Slovenia, 5 th -8 th December. Silva, S. and Madureira, R. (2004), Late Starter: A Situation or a Process?, in IMP Industrial Marketing and Purchasing Group, Copenhagen, Denmark, 2 nd -4 th September. Garcia, J. and Silva, S. C. (2004), Trust: Theoretical Framework, Underlying Disciplines, and Measures, in EURAM - European Academy of Management, St. Andrews, Scotland, U.K., 5 th - 8 th May. Silva, S. C. (2004), The impact of trust in the performance of alliances between Portuguese and foreign partners, in 2 nd Preconference for Doctoral Students EURAM European Academy of Management, St. Andrews, Scotland, U.K., 5 th 8 th May. Brito, C. and Silva, S. C. (2004), "The four Cs of Cooperation The case of Vitrocristal, in 10th Commemorative International Conference on Productivity and Quality Research, Miami, U.S.A., 16 th - 19 th February. Silva, S.C. (2003), "The impact of trust in international alliances - how satisfied are foreign companies with their cooperation with Portuguese partners?", in 17 th Doctoral Tutorial of EIBA (European International Business Academy), Copenhagen, Denmark, 10 th -11 th December. Lages, C., Lages, L. F., Lages C. R. and Lorga, S. (2003), "A measurement scale to assess trust communication with relationship parties in an exporting context", in 2nd Workshop on Trust Within and Between Organisations, Amsterdam, The Netherlands, 23 rd -24 th October. Lorga, S. (2003), "Internationalisation theories: a revolutionary change or a Darwinian evolutionary process?", in IAM - Irish Academy of Management - Conference, Dublin, Ireland, 2 nd -3 rd September. Lorga, S. (2003), The impact of trust in the performance of alliances taking place between Portuguese partners and foreign ones, EDAMBA European Doctoral Programmes Association for Management and Business Administration a Summer School, Soréze, France, 19 th -24 th July. Magazines Silva, C. S., Dong, K. and Teixeira, V. (2017), E por falar em China, in Marketeer, nº 252, July, pp

14 Silva, C. S. (2017), Perfil RH: Susana Costa e Silva, Humangext, nºn 16, Julho 2017, pp Silva, C. S. (2017), A importância do marketing para startups, in Jornal Económico Online, 13/6/2017. Silva, C. S. and Santos, P. L. (2016), Low cost não é para quem quer, é para quem pode!, in Marketeer, nº 244, November, pp Silva, S. C. and Guimarães, N. (2016), Learn by doing, in Marketeer, nº 243, October, pp Silva, S. (2016), Afinal o que é o omnichannel?, in Vida Económica, 27 Maio, p. 14. Silva, S. e Rodrigues, M. (2015), Vendas on-line: o que pode correr mal, in Marketeer, nº 231, October, pp Lima, D. e Silva, S. (2015), Não há um Brasil, há vários brasis, in Marketeer, nº 224, March, pp Silva, S. (2014), As artimanhas dos contratos de distribuição moderna, in Marketeer, nº 217, August, pp Silva, S. (2014), Critical review of the paper Consumers un-tethered: A three market empirical study of consumers mobile marketing acceptance from Gao, T., Rohm, A.J., Sultan, F., Pagani, M. (2013), Journal of Business Research, December, Vol. 66, Issue 12, pp ; SLab Research Digest Volume 1, Number 1, Fall Castro, S. R. and Silva, S. C. (2014), O património cultural na atração de turistas ao Porto, in Marketeer, nº 216, July, pp Ferreira, C. and Silva, S. (2014), "Métricas úteis para o marketing digital", in Marketeer nº 213, Abril, pp Silva, S. (2014), "O que o marketing digital muda nas PMEs?", in Marketeer nº 212, March, pp Moreira, F. and Silva, S. C. (2014), QR Codes uma ferramenta por explorar em Portugal, in Marketeer, nº 211, February, pp André, A. R., Leal, A. E. and Silva, S. C. (2013), Como tirar partido do cliente mistério, in Marketeer, nº 202, May, pp Rosas, A. F., Costa, A. and Silva, S. C. (2013), O negócio dos sites dos usados em Portugal, in Marketeer, nº 200, March, pp Príncipe, F. and Silva, S. C. (2013), O etnocentrismo investido e o marketing, in Marketeer, nº 199, February, pp

15 Coelho, L. and Silva, S. C. and Oliveira. M. F. (2013), Red Carpet Tudo a postos para receber o cliente chinês?, in Marketeer, nº 198, January, pp Silva, S. C. and Oliveira. M. F. (2012), A força do Islão no Marketing, in Executive Digest, nº 81, pp Silva, S. C. and Silva, M. F. (2012), O que é afinal o marketing social?, in FocusSocial, nº 1, Maio, pp Campos, J. M. and Silva, S. C. (2012), Quem são os vencedores de uma guerra de preços?, in Marketeer, nº 191, June, pp Silva, S. C. and Silva, M. F. (2012), Fighting the poverty together, in Executive Digest, nº 175, pp. 88 a 91. Rendeiro, J. B. and Silva, S. C. (2012), Marketing 3.0: do produto e do consumidor ao espírito humano, in Executive Digest, nº 174, pp Silva, S. C. and Santos, P. L. (2012), O que a nova tecnologia muda no marketing, in Marketeer, nº 189, April, pp Silva, S. C. and Morais, C. (2012), Promoção de venda: não se pode gerir o que não se pode medir, HiperSuper, 27/4, p. 5. Silva, S. C. (2012), O comércio justo humaniza a globalização, in Família Cristã, Feb., p.41. Silva, S. C. and Silva, M. (2011), O que é afinal o marketing social?, in Marketeer, nº 185, December, pp Silva, S. C. and Alheiro, C. (2011), Por mares já navegados à descoberta dos BOP, in Executive Digest, nº 64, July, pp Silva, S. C. and Nascimento, J. (2011), Pensar fora da caixa nos países Bottom-of-Pyramid, in HiperSuper, nº 290, 22nd July, pp.7-8. Silva, S. C. (2011), O que é o retro marketing?, in Marketeer, nº 178, May, pp Silva, S. C. and Silva, M. F. (2011), Bissau! Hora tchiga?, in Marketeer, nº 175, February, pp Silva, S. (2010), O desenvolvimento sustentável e as necessidades de formação, in Diário Económico, 14/09, p. U/5. Silva, S. C. (2010), Uma dúzia de bons conselhos para quando estiver a desenvolver um plano de negócios, in Marketeer, nº 169, August, pp

16 Silva, S. C. (2010), Humanizar a globalização: a importância de iniciativas como as do comércio justo, in Marketeer, nº 163, February, pp Silva, S. C., et. al. (2009), Do Marketing Social, in Marketeer, nº 159, Out., pp Silva, S. C. and Ferreira, J. (2009), Gerir o luxo em tempos de crise, in Marketeer, nº 151, February, pp Silva, S. C. and Coelho, J. (2008), O que as empresas podem ganhar com o geomarketing, in Marketeer, nº 146, September, pp Silva, S. C. (2008), O que é o Marketing Gay ou Marketing para Homossexuais?, in Marketeer, nº 144, July, pp Silva, S. C. (2008), Marketing Tribal: os casos da Apple e da Mini, in Marketeer, nº 143, June, pp Silva, S. C. (2007), Como fazer um esboço de um plano de internacionalização, in Marketeer, nº 137, December, pp Silva, S. C. (2007), As vantagens do sal tradicional do Algarve, entrevista, Hipersuper, nº 196, 14/09, pp Silva, S. C. (2007), O caso da flor de sal, in Marketeer, nº 132, July, pp Silva, S. C. (2007), O que faz da Finlândia uma das economias mais competitivas do mundo?, in Marketeer, nº. 131, June, pp Silva, S. C. (2006), Humanizar a globalização, in Revista da associação Comercial e Industrial da Bairrada (Bairrada Industrial Pacto Para o Futuro), 2ª edição, p. 82. Silva, S. C. (2006), Para quê cooperar?, in Marketeer, nº. 124, November, pp Silva, S. C. (2006), Globalização: o fim de uma era?, in Marketeer, nº 116, March, pp Silva, S. C. (2006), "Competitividade da Finlândia", in Revista Exame, nº 261, pp Silva, S. C. (2005), A importância das cores no Marketing e Negócio Internacional, in Marketeer, nº 112, December, pp Silva, S. C. (2004), "Vitrocristal: internacionalização e mecanismos de cooperação em rede", in Marketeer, December, nº 100, pp Silva, S. C. (2004), O milagre celta, in Ideias & Negócios, Julho, pp Silva, S. C. (2004), Portugal vs. Irlanda tão perto e tão longe, in Economia Pura, Março, pp

17 Sousa, C.P. and Silva, S.C. (2003), "O papel dos gestores nas estratégias de marketing de exportação", in O Molde, nº 59, pp Lorga, Susana Costa e Silva (2003), Criar redes industriais para o comércio externo, Semanário Económico, Caderno Management, 7/11/2003, pp Sousa, C.P. and Lorga, S.C.S. (2003), "Marketing de exportação: a importância dos gestores", in Marketeer, nº 88, December, pp Lorga, S. (2003), O marketing global existe?, Marketeer, nº 79, February, pp Lorga, S. (2001), Marketing Internacional, Marketeer, nº 63, November, pp Presentations as a guest speaker Silva, S. C. (2017), Guest speaker As plataformas digitais no processo de internacionalização, Workshop Processo de internacionalização para PMEs inovadoras: dos and dont s, SPI Sociedade Portuguesa de Inovação, 8 November, Porto, Portugal. Silva, S. C. (2017), Guest speaker A importância do marketing para o sucesso de startups, Workshop Desafios e oportunidades para CEOs de stratups inovadoras, SPI Sociedade Portuguesa de Inovação, 17 March, Porto, Portugal. Silva, S. C. (2016), Guest speaker - O marketing e a alteração de valores: os desafios do marketing de causa social para as empresas, Pannel of Marketing at XIXth Semead, Faculdade de Economia e Administração University of São Paulo (USP), 11th November, São Paulo, Brazil. Silva, S. C. (2016), Guest speaker Marketing de Causas Sociais e as Diferenças Culturais entre Portugal e o Brasil), ESPM Escola Superior de Propaganda e Marketing, 8th November, São Paulo, Brazil. Silva, S. C. (2015), Moderation of the Pannel: New Retail Challenge (speakers: Hugo Bethlem, Jeff Turnas & Frank Witek), CIRAI (Conferência Internacional de Retalho Alimentar e Inovação), 18th March, Porto, Portugal Silva, S. C. (2015), Moderation of the Pannel: Out-Of-The-Box (speakers: Rui Costa, Nuno Miguel Peres e José Luís Pio Abreu), QSP Summit, 12th March, Porto, Portugal Silva, S. C. (2015), Guest speaker Novos Modelos de Negócio, Ted Talk, 4th February, Porto, Portugal. Silva, S. C. (2014), Guest speaker - Doctoral Training in Management Research: The Next 25 Years - A social-concern perspective, EIASM EDEN 25 th Anniversary & 2 nd EIASM Forum on Research Quality, 29 th September, Brussels, Belgium. 17

18 Silva, S. C. (2014), Guest speaker - Como escrever artigos científicos e publicá-los, Seminar for PhD students, ESPM Escola Superior de Propaganda e Marketing, 20 May São Paulo, Brazil. Silva, S. C. (2011), Guest speaker - "The growing pains of an article", ESPM Escola Superior de Propaganda e Marketing, 9th August, São Paulo, Brazil. Silva, S. C. (2010), Guest speaker - Os desafios do marketing na Guiné-Bissau, Workshop para dirigentes, Tiniguena, 17 September, Bissau, Guinea. Silva, S. C. (2009), Guest speaker - Research Methods an Exploratory Overview, Iseki Food 3 and Iseki Mundus 2, 1 st Overall Meeting, 2 nd July, Gothenburg, Sweden. Silva, S. C. (2009), Guest speaker - A mundialização do Marketing, PUC Pontifícia Universidade Católica de São Paulo (COGEAE), 29th May 6th June, São Paulo, Brazil. Silva, S. C. (2009), Guest speaker - A experiência das empresas portuguesas no Brasil, ESPM Escola Superior de Propaganda e Marketing, 2nd June, São Paulo, Brazil. Silva, S. C. (2008), Guest speaker - Workshop in International Marketing, Associação industrial do Distrito de Aveiro,, 1st April, Aveiro, Portugal. Silva, S. C. (2006), Guest speaker - Humanizar a Globalização, Bairrada Pacto Industrial para o Futuro, 2nd ed., 6th November, Anadia, Portugal. Silva, S. C. (2006), Guest speaker - Marketing Internacional e Vendas, ExpoMarketing Marketing Internacional e Industrial, 19th October, Leiria, Portugal. Silva, S. C. (2004), Guest speaker - The impact of trust in international alliances performance, Seminar for Doctoral Students, at University of Vaasa, Marketing Department, 8 th April, Vaasa, Finland. Silva, S. C. (2004), Guest speaker - A estratégia de internacionalização do Grupo Jerónimo Martins, presentation given at ISCTE Instituto Superior de Ciências do Trabalho e da Empresa, 9th December Lisbon, Portugal. Lorga, S. C. (2002), Guest speaker - A internacionalização e redes de negócios, presentation given at ADMES (Associação de Docentes de Marketing do Ensino Superior) Portuguese Academy of Marketing, 2nd July, Instituto Politécnico de Leiria, Leiria, Portugal. Boards of Journals Associate Editor at Review of Business Management (Revista Brasileira de Gestão de Negócios), Brazil. Reviewer at International Journal of Emerging Markets, UK. Reviewer at Revista Brasileira de Docência, Ensino e Pesquisa em Administração, Brazil. 18

19 Reviewer at Internext, Brazil. Reviewer at International Journal of Business Research and Management, Malaysia. Reviewer at International Journal of Marketing, Communication and New Media, Portugal. Reviewer at Revista Encontros Científicos (Scietific Meetings Review), Portugal. Invited reviewer at: Journal of Management Studies, UK, Marketing Planning Intelligence Group and Organization Management, USA, and Journal of Business Research, UK. Complementary qualifications with diploma 2012: Structural Equation Models of short course taught by Professor Maria de Fátima Salgueiro, the Portuguese Statistical Society and sponsored by the Catholic University of Portugal Porto. 2006: Participation certificate at Programa de Actualização de Competências Pedagógicas - Instituto de Educação da Universidade Católica Portuguesa. 2005: Course of Research Methods for Marketing, with Professors Jan-Benedikt Steenkamp, Hans Baumgartner e Tammo Bijmolt, at TIAS Business School, Tilburg University, in collaboration with EIASM European Institute for Advanced Studies in Management. 2005: Certificate of Competency in English (ECCE) of the University of Michigan English Language Institute. 2004: Course of Modelling for Business Research, with Professors Joe Hair, Philip Samouel and Arthur Money, at Henley Management College, in collaboration with EUDOKMA - European Doctoral School on Knowledge and Management. 1996: Diploma for the participation of the seminar: Leadership and decision making process UCP, Porto. 1991: Diploma for the participation of the course: Initiating Computers, from Inforjovem 3. Awards and scholarships 2016: Grantee of the Institute of European Studies of Macau Academic Research , for the project Expatriates, Expatriates Satisfaction Macau, Portuguese Diaspora the actuality of the Portuguese Expatriates in Macau, Macau, China. 2015: Award for the 5 shortlisted best Portuguese cases studies, produced at business schools, funded by The Forum de Administradores de Empresas (CEOs Forum), Portugal. 3 With a final mark of 19/20. 19

20 2006: Award for the best paper in International Marketing presented at EIBA (European International Business Academy) Conference held in Fribourg, Switzerland, awarded by International Marketing Review. 2002/2006: 48 months scholarship from FCT Fundação para a Ciência e Tecnologia (from the Portuguese Minister of Technology and Science) for PhD Thesis at University College Dublin, Ireland e 2011: Erasmus grant for the exchange of teachers for teaching activity in Central Ostrobothnia Polytechnic, Kokkola, Finland and in University of Uppsala, Sweden. 2004: Visiting researcher at Tilburg University The Netherlands with a short-term scholarship from Fundação Calouste Gulbenkian, Portugal. 1992/1996: Five year scholarship from Universidade Católica Portuguesa (fee exemption). 1995: Merit diploma from Universidade Católica Portuguesa, for the participation in extra-curricular activities of human and social interest. 1995: Six months Erasmus scholarship in the undergraduate course of Management, at Turku University, Finland. Master thesis supervised 2017: Manuel Rodrigues Gomes de Almeida - Online Cause-Related Marketing - How does it influence consumers evaluations and purchase intention? 2017: Tuul Purevdorj da Rocha Diniz What Mongolia produces that the world should know about (Master thesis presented at University of Saint Joseph, Macau, China) 2017: João Paulo Teles Moreira da Silva O serviço como fator de diferenciação: o caso Worten (Service as a differentiation factor: the Worten case study) (co-supervised by João Moreira de Campos) 2017: Marta da Costa Jácome de Vasconcelos - Using Social Media to reach consumers of Alento: a content analysis of its official Facebook page. 2017: João Luís Navarro Gonçalves de Sousa Pereira - Divulgar, Comunicar e Vender: Estudo de caso Shortcut (Informing, Comunicating and Selling: the Shrotcurt case study) 2017: Sara Maria Cardoso Peixoto - A Ferramenta Facebook na Estratégia de Comunicação: O caso Onevet Group, S.A (Facebook as a Communication tool: the Onevet Group, S.A.) 2017: Ana Carolina Gomes Guimarães - Marketing and Sales Management: FERESPE s Case Study 2016: Adriana Barja Gonçalves Monteiro - Factors Driving Women Consumers to Shop Shoes Online: an Exploratory Study 2016: Jorge Manuel Lima Pinto Mayer- Exploring the Whole Value of Corporate Volunteering 2016: António Carlos Campos Canedo Rebelo Pereira Inward internationalization as a motivation to go international 2016: Margarida Bernardo Ferreira - Measuring consumer perceptions of online shopping convenience 20

21 2016: Andrea Carta - Market opportunity analysis for tourism marketing: a case study from Tenerife and the Flight Development Fund 2016: Lucénio Vinicius Saraiva - Understanding the country of origin effect: the case of Portugal 2016: Marta Cruz - Generation Z: influencers of decision-making process -The influence of WOM and peer interaction in the decision-making process (in co-supervision with Joana C Machado) 2016: Luís Diogo Pereira Ribeiro Pio Is there room for a conscious capitalism? 2016: João Miguel de Almeida Martins de Sousa A abordagem multicanal: a perspetiva dos consumidrores (The multichannel approach: consumer s perspective) 2016: José Pedro Lima Pires de Sousa Are Portuguese consumers prepared to adopt m-commerce? 2015: Óscar Alberto Madureira Corporate social responsibility in Macau gaming industry (Master thesis presented at University of Saint Joseph, Macau, China) 2015: Luís Carlos Silva Morais Cavadas - What is inhibiting Portuguese consumers from buying online? The morphology of the barriers to online shopping in Portugal (co-supervisor António Andrade) 2015: Jorge Miguel Moreira da Silva - The influence of the need-for-touch on the online purchase propensity: a comparative study between Portugal and China. 2015: Sandra Raquel Nogueira Castro Marketing digital na promoção de um destino turístico. O caso da cidade do Porto. 2015: Gustavo Alves Costa Arruda - Estratégias Empresariais de Responsabilidade Corporativa. O Encontro da Busca de Geração de Valor Econômico com a Vertente Social. 2015: Francisco Santos O impacto do novo fenómeno de emigração na DREX. O caso do Millennium bcp (co-supervision with João Luís Serra Moreira de Campos). 2015: Ana Raquel André Consumer engagement with a brand on Facebook (co-supervision with Joana César Machado). 2014: Sandro Filipe Mota Santos Oliveira - Partner selection in international joint ventures: factors for the selection of partners in IJVs. 2014: Bruno Botelho de Almeida - Tribal marketing: is there a tribe within the tribe? 2014: Adriana Branco Reis Marketing against poverty. 2014: Gonçalo Pereira Rabeca Development of a Business Model for E-Commerce B2C at Sonae MC. 2014: João Pedro Coimbra Brandão Fonseca Decision factors of Portuguese SMEs regarding International market research. 2014: Cláudia Sofia Freitas Braga da Cunha The problem of cultural distance in International Business: Cultural distance s influence in Zippy s entry mode process. 2014: Tiago Assis Vilarinho - Pursuit of competitive advantage for Online Travel Agencies: Driving from price to value. 2014: Inês Ribeiro dos Santos Capelo - Millennials Brand Awareness 21