NOVABASE Design Thinking

Transcrição

1 NOVABASE Design Thinking Aula de 6 Março 2013 Faculdade de Ciência e Tecnologia

2 Mies vas der Rohe Exposição internacional de Barcelona, 1929, Pavilhão da Alemanha DEFINIR EM Insert / Header & Footer

3 Mies vas der Rohe Cadeira Barcelona, Exposição internacional de Barcelona, 1929, Pavilhão da Alemanha DEFINIR EM Insert / Header & Footer

4 Product design Factory Architect Designer Rocking Chair, 1860 Production by Thonet, Austria Paimio Lounge chair, 1931 Aalvar Alto, Finland Sistema 45 chair, 1973 Ettore Sottsass, Italy 4

5 Product + Service design ipod itunes + 5 DEFINIR EM Insert / Header & Footer

6 Service design Administering medication at Kaiser Permanente Pilot Results: 2 hospitals, 4 units 50% reduction in the number of sta! interruptions to the medication administration process 15% faster from approximately 10:00 to 8:30 (minutes:seconds) Significant increase in process reliability from 33% to 78% 6 DEFINIR EM Insert / Header & Footer

7 Design Thinking 7 DEFINIR EM Insert / Header & Footer

8 Design Thinking main structure of the Stanford Exec Ed Empathize Define Ideate Prototype Test Show, don t tell Empathy interview Empathy map User need insight Point of View How might we Brainstorming Selection Refine idea Prototype 3D Test with users 1 Prepare presentation Refine Prototype 3D Presentation Test with users 2 Refine Prototype 3D 8

9 Design Thinking methods 9 DEFINIR EM Insert / Header & Footer

10 Design Thinking methods How might we? How: assumes there s a solution... it gives creative confidence. Might: might work, might not work, either way it s ok! We: group work, building on each other s ideas. 10

11 How might we or an angle of attack to a problem Constraints and more constraints Picks one angle How might we give him more time? Introduces constraints How might we do the transfer in less than 10 minutes? A stressed entrepeneur needs to wire to Austrália to close a deal but it is 23:00 and the money must be there in the next 2 hours!... HMW with 5 euros / with just a smart phone/ with no technology? Changes the scenario How might we have 24 hour support for everything we do? Inverts roles How might we know of these important deals earlier before they become critical? 11

12 Design Thinking methods 12 DEFINIR EM Insert / Header & Footer

13 How did emotion ever got out of Information Technologies? Most decisions are emotional, even irrational: When you buy a flat When you choose a restaurant When you pick a holiday destination When you eat chocolate mousse on day one of a strict diet Computers brought a false sense of rationality DEFINIR EM Insert / Header & Footer

14 How did emotion ever got out of Information Technologies? +400 pages of instructions +???? pages of instructions

15 What is an IT project? A consultant s perspective The client perspective

16 How can we erase the frightening dentist out of IT projects? How might we have projects: The client perspective Without 500 pages of cryptographic documentation? With an understandable scope? That actually solve problems? That

17 How can we erase the frightening dentist out of IT projects? 1 process poster versus To be document of 250 pages

18 What s working for me Top management trained in Design Thinking by the Stanford University 18 DEFINIR EM Insert / Header & Footer

19 What s working for me 60 Design Thinking internal coaches 800 of our people trained in Design Thinking High awareness levels 19

20 What s working for me Defining innovation options for Novabase 20

21 Direct the rider Motivate the elephant Shape the path 21

22 A famous story

23 GENERAL ELECTRIC Principal Designer Doug Dietz

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25 Children s healthcare (failed) experience

26 A preocupação mais profunda dos pais: Conseguiremos fazer a criança passar por isto?

27 Aprender sobre os verdadeiros clientes as crianças! Como criar um ambiente seguro para as crianças?

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29 The Jungle Adventure Ei miúdo, já andaste de canoa?, tens de ficar deitado e quietinho, senão a canoa vira! Vais ver os peixinhos a saltarem do rio e a passarem por cima da tua canoa. Papá, tens de pôr os pés nas pedras, papá!

30 The Pirate Island És o capitão do navio dos piratas! Toma o teu chapéu e bem vindo a bordo, capitão! Mamã, posso voltar amanhã? Posso? O vaporizador com cheiro a piña colada distrai mais os pais que a criança, ajudando-os a acalmarem e a passarem essa calma para as crianças. O som da máquina ficou disfarçado com ritmos africanos de aventura.

31 Cozy Camp A máquina é uma tenda e a mesa é um sacocama, com fecho incluído! Vou dormir sozinho na tenda? E o papá fica onde? O técnico e os pais ficam na caravana, porque a aventura da tenda é só para crianças.

32 Coral Reef Um submarino! Uma prancha de surf. Uma bola de espelhos com um foco de luz branca. Posso respirar debaixo de água?

33 A equipa do Hospital Pediátrico de Pittsburgh

34 Sedation rate down 80% in Nuc Med 30% Overall Patient Volume up 7% Patient satisfaction up 90% Sales of USD 30 Million in 6 months Pricing by scan + client satisfaction!

35 Doug Dietz, Principal Designer at GE

36 1 portuguese story The year we solved the problems of the Portuguese Justice

37 Conceitos para o Workplace do Juiz 6 Blocos de medidas a desenvolver 1. Um CITIUS para os Juízes 2. Ferramentas de Apoio ao Juiz 3. Adequação da Tecnologia 4. Simplicidade Administrativa 5. Organização do Tribunal 6. Portal do Juiz 37

38 Conceitos para o Workplace do Juiz 38

39 Arquitectura para os Conceitos Tecnológicos do Juiz Layer de apresentação Portal Pesquisa Doutrina Pesquisa de legislação Informação CSM CITIUS para o Juiz Layer de inteligência operacional Pesquisa Jurisprudência Agendamento infraestruturas Fórum de Juízes Information bus Layer de integração CITIUS Apps terceiros Layer aplicacional de base Repositórios Min Justiça Repositórios CSM Conteúdo de terceiros Layer de conteúdos 39

40 A few precious insights

41 41 I m m e r s i o n DEFINIR EM Insert / Header & Footer

42 S p e c i a l i s t s

43 M a k e y o u r o w n p a t h

44 Design Engenharia Negócio Tornar a vida dos nossos clientes mais simples e feliz!

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46 Your mission: Redesign the gift giving experience for your partner

47 Information Emotion Insight

48 Your mission: Redesign the gift giving experience for your partner. Start by gaining empathy 1 Interview 8 minutes (2 sessions x 4 minutes each) Notes from your first interview 2 Dig deeper 6 minutes (2 sessions x 3 minutes each) Notes from your second interview 48

49 Reframe the problem 3 Capture findings 3 minutes 4 Define problem statement 3 minutes Needs: things they are trying to do (use verbs, and even perhaps a drawing) (Partner name and description) Insights: new learnings about your partner s feelings/worldview to leverage your design (make inferences from what you heard Needs a way to (partner s deep need) Surprisingly // because // but (circle one) (insight) 49

50 Ideate: Generate alternative ways to test 5 Sketch at least 5 radical ways to meet your user s needs 5 minutes (Write your problem statement above) Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 and more ideas!

51 Ideate: Generate alternative ways to test 6 Share your solutions and capture feedback 10 minutes (2 sessions x 5 minutes each) Feedback notes:

52 Iterate based on feedback 7 Reflect and generate a new solution 3 minutes Sketch your big idea, note details if necessary!

53 Build and test 8 Build your solution 7 minutes 9 Share your solution and get feedback 8 minutes (2 sessions x 4 minutes each) Make something your partner can interact with! + What worked - What could be improved (Not here build it!)? Questions! Ideas 53

54 Show me your prototype! Proposta NOVABASE para o Grupo Bensaude 54

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56 Empathize Define Ideate Prototype Test Source: Stanford d.school

57 Source: Stanford d.school MBA Stanford 2007/08 Design project How to create a baby incubator that would cost less than 1% of the price of a traditional, $20,000 incubator? (and also how to solve the distribution problems for the target markets?)

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62 Source: Stanford d.school

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