COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL The Amazing Spider-Man 2 Rio, 24/0/204
MEDIA FLOW CHART Film: The amazing Spider man 2 MEDIA WEEK (Pre Launch) LAUNCH National From April 27th until May 03rd spots 30" / 5" Proportion (30" - 32% / 5" - 68%) TELEVISION R$ 3,905,92 National From April 9th until May 03rd spots 30" / 60" PAY TV R$ 4,878 Rio de Janeiro, Curitiba, Porto Alegre and São Paulo From April 07th until May 05th OOH R$ 427,866 Rio de Janeiro and São Paulo From April 07th until May 06th METRO R$ 2,48 Rio de Janeiro and São Paulo April 30th JOURNAL R$ 22,094 National April 28th INTERNET R$ 82,269 Top 0 Territory Italy Mexico Korea Brazil Spain France Germany Australia UK Japan Release Date May 0st st WEEK (Sustaining) 2nd WEEK (Sustaining) 3nd WEEK (Sustaining)
COLUMBIA TRISTAR FILMS OF BRAZIL Film: The Amazing Spider-Man 2 MIDIA ITEM BUDGET R$ () R$ TOTAL COLUMBIASHARE% R$ OPEN TV BAND GLOBO SBT Launch Launch Launch TOTAL TV 52,499 4,7,424 208,830 4,478,753 32,994 3,590,806 82,2 3,905,92 80% PAY TV SPORTV REDE TELECINE Launch Launch TOTAL PAY TV 80,606 82,080 62,686 70,296 7,582 4,878 3% OOH CLEAR CHANNEL - RJ/CUR/POA ÓTIMA - SP CEMUSA - DF HEZÁGONO - EMPENA DUPLA Launch Launch Launch Launch TOTAL OOH 69,838 50,000 6,978 08,800 490,65 48,5 30,85 54,05 94,884 427,866 9% METRO METRO RJ METRO SP Launch Launch TOTAL METRO 55,25 73,780 28,905 48,075 64,344 2,48 2% JOURNAL PUBLIMETRO RJ PUBLIMETRO SP Launch Launch TOTAL OOH 60,000 80,000 40,000 52,326 69,768 22,094 2% INTERNET YOUTUBE Launch 209,000 82,269 TOTAL OOH 209,000 82,269 4% GRAND TOTAL 5,609,959 4,892,446 00% TOTAL WITH TAX BUDGET (2): SPECIAL PRICE TO COLUMBIA - 7% 4,892,446 corte versão anterior
COLUMBIA TRISTAR FILMS OF BRAZIL Film: The Amazing Spider-Man 2 Spots: 30" and 5" Target: AS ABC 8-49 Target: AS ABC 2-7 MARKETS MARKETS NATIONAL TRP 9 TOTAL LAUNCH TOTAL GLOBO TOTAL SBT TOTAL BANDEIRANTES GRAND TOTAL BUDGET R$ () COLUMBIA % 4,478,753 4,478,753 3,905,92 00.0% 3,905,92 00% 4,7,424 208,830 52,499 3,590,806 82,2 32,994 4,478,753 3,905,92 9.9% 4.7% 3.4%
COLUMBIA TRISTAR FILMS OF BRAZIL Film: The Amazing Spider-Man 2
Nº Plano: Praça: Target Pri.: Target Sec.: 28392 NACIONAL AMBOS ABC 8-49 AMBOS ABC 2-7 PROGRAM INITIAL TIME END TIME SPOT TYPE A LIGA FILHOS DA ANARQUIA JOGO ABERTO JOGO ABERTO PANICO NA BAND QUEM QUER CASAR FILH (*) ALTAS HORAS BOM DIA BRASIL BOM DIA BRASIL CALDEIRAO DO HUCK FANTASTICO GLOBO ESPORTE GLOBO ESPORTE JORNAL DA GLOBO MALHACAO MALHACAO NOVELA II NOVELA III PRACA TV EDICAO PRACA TV EDICAO PRACA TV 2 EDICAO SESSAO DA TARDE SHOW DE QUINTA FEIRA SHOW DE TERCA FEIRA TELA QUENTE TEMPERATURA MAXIMA TURMA DA MONICA ZORRA TOTAL BOM DIA & CIA BOM DIA & CIA SABADO ANIMADO SERIE NOITE 23:55 23:50 :0 :0 2:00 23:00 23:50 07:30 07:30 6:5 2:00 2:50 2:50 00:05 8:00 8:00 9:40 2:0 2:00 2:00 9:20 6:05 23:5 23:40 22:45 2:30 08:0 22:50 09:00 09:00 07:00 8:30 0:5 00:45 2:30 2:30 00:00 00:0 0:40 08:30 08:30 8:30 23:25 3:20 3:20 00:35 8:30 8:30 20:30 22:20 2:50 2:50 9:40 7:55 00:00 00:25 00:45 4:30 08:30 23:50 2:45 2:45 2:45 9:20 B B D A A A D A B D A D A B B B B B A D D D D B A A D D B A D B NETWORK BAN BAN BAN BAN BAN BAN GLO GLO GLO GLO GLO GLO GLO GLO GLO GLO GLO GLO GLO GLO GLO GLO GLO GLO GLO GLO GLO GLO SBT SBT SBT SBT PREÇO TOTAL TOTAL TRP TOTAL GRP 27 D APRIL 28 29 S T A A A A A A B B A B A A 3 8 42 A A 6 22 53 5 3 76 (*) Programa está atualmente substituindo o CQC, que terá custo informado posteriormente pela emis Legenda A - 30" (May st in theaters) B - 5" (May st in theaters) D - 5" (In theaters)
APRIL 30 Q 0 Q D B B MAY 02 03 S S INS D D B D D D D D B D B D D D B D D D D D B D D 7 32 85 D 7 22 6 D B 8 29 79 7 38 99 posteriormente pela emissora 2 2 2 2 2 2 2 3 2 2 43 FULL COST UNIT. 96,252.30 68,866.20 55,946.70 74,595.60 303,939.00 06,947.00 28,566.00 75,708.00 37,854.00 95,823.00 508,680.00 35,027.00 80,036.00 06,0.00 32,678.00 32,678.00 276,534.00 482,274.00 4,264.00 70,632.00 268,0.00 3,374.00 72,044.00 204,20.00 323,784.00 25,064.00 4,958.00 200,33.00 36,076.86 72,53.72 24,835.4 77,937.39 TOTAL 96,252.30 68,866.20,893.40 74,595.60 303,939.00 06,947.00 28,566.00 75,708.00 75,708.00 95,823.00 508,680.00 270,054.00 80,036.00 22,220.00 32,678.00 32,678.00 553,068.00 482,274.00 4,264.00 4,264.00 268,0.00 62,748.00 72,044.00 204,20.00 323,784.00 25,064.00 4,958.00 200,33.00 08,230.58 44,307.44 24,835.4 55,874.78 5,596,903.00 % NEG -80.00-80.00-80.00-80.00-80.00-80.00-7.00-7.00-7.00-7.00-6.00-7.00-7.00-7.00-7.00-7.00-6.00-6.00-7.00-7.00-6.00-8.00-6.00-6.00-6.00-7.00-8.00-7.00-50.00-50.00-50.00-55.00 NEGOTIATED COST UNIT. 9,250.46 3,773.24,89.34 4,99.2 60,787.80 2,389.40 26,566.38 70,408.44 35,204.22 89,5.39 478,59.20 25,575. 67,433.48 98,682.30 23,390.54 23,390.54 259,94.96 453,337.56 3,375.52 65,687.76 252,023.40 28,864.08 6,72.36 9,872.80 304,356.96 6,309.52 3,76.36 86,29.09 8,038.43 36,076.86 2,47.57 35,07.83 TOTAL 9,250.46 3,773.24 22,378.68 4,99.2 60,787.80 2,389.40 26,566.38 70,408.44 70,408.44 89,5.39 478,59.20 25,50.22 67,433.48 97,364.60 23,390.54 23,390.54 59,883.92 453,337.56 3,375.52 3,375.52 252,023.40 57,728.6 6,72.36 9,872.80 304,356.96 6,309.52 3,76.36 86,29.09 54,5.29 72,53.72 2,47.57 70,43.66 4,478,753.34
DOM. RATING GRP 3.4 3 2.5 3 2.30 5 2.30 2 7.59 8 3.5 4 2.67 3 8.3 8 8.3 7 3.86 4 20.22 20 2.50 25 2.50 3 9.54 9 7.48 7 7.48 7 27.59 55 38.40 38 2.30 2 2.30 25 27.34 27 2.2 24 6.48 6 2.26 2 22.79 23 3.72 4 6.02 6 22.50 23 3.83 3.83 8 4.3 4 4.30 9 495 AUDIENCE TRP (Pri) RATING TRP.57 2. 0.89 2 0.89 3.70 4.70 2 5.03 5 2.85 3 2.85 6 5.23 5 8.44 8 4.45 9 4.45 4 3.85 8 6.40 6 6.40 6 0.32 2 6.9 6 4.3 4 4.3 8 9.95 0 4.67 9 7.6 7 5.05 5 0.84 6.2 6 2.0 2 9.04 9.33 4.33 3.60 2.53 3 9 TRP (Sec) RATING TRP 2.00 2.25.8 2.8 6.36 6.4 4.59 5.3.3 3 4.78 5 5.8 6 3.6 7 3.6 4 3.29 7 8.26 8 8.26 8 0.22 20 5.00 5 3.56 4 3.56 7 8.77 9 5.42 7.0 7 4.64 5 2.03 2 6.6 6 2.28 2 9.4 9 2.37 7 2.37 5 2.22 2 2.48 5 93
COLUMBIA TRISTAR FILMS OF BRAZIL Film: The Amazing Spider-Man 2 Target : AS ABC 8-49 anos c/ pay tv Target2: AS ABC -7 anos c/ pay tv PAY TV SPORTV TROCA DE PASSE NOT P TROCA DE PASSE NOT P SPORTV NEWS NOT P BEM AMIGOS NOT P BEM AMIGOS NOT P Total TNT REDE TELECINE PREMIUM PIPOCA ACTION CULT FUN TOUCH SESSAO SUPER ESTREIA SESSAO SUPER ESTREIA SESSAO DAS 20H Total Rede Telecine TOTAL PAY TV
Programas/ Faixa Horária Dia da Semana Formato Custo Tabela 2:00 2:00 23:30 2:00 2:00 DOM DOM QUA SEG SEG 60" 30" 30" 60" 30" 37,52 8,576 7,550 8,576 8,576 22:00 22:00 20:00 SAB SAB SEG A DOM 60" 30" 30" 54,864 27,432 9,720
Indivíduos c/ paytv Custo Unitário TRP TRP Desconto Inserções Negociad TOTAL TOTAL 2 o 45% 45% 45% 45% 45% 50% 50% 60% 20,434 0,27 9,653 0,27 0,27 27,432 3,76 3,888 2 2 0.5.0.0 0.5 0.5 0.3 0.5 0.3 0.2 0.2 7 3.4.5 2 7 0.8.6 5.6 0.7.4 4.5 0 8. 6.6 50 8
APRIL 9 20 2 22 23 24 25 26 27 28 29 30 S S M T W T F S M T S W 0 0 0 0 0 0 0 0 0 0 2 2 0 0 2 2 0 2
MAY 2 3 T F 0 TOTAL COLUMBIA R$ S 20,434 20,434 9,305 0,27 0,27 7,820 7,820 6,836 8,90 8,90 80,606 70,296 27,432 27,432 27,26 23,923 23,923 23,735 0 BUDGET R$ 0 82,080 7,582 0 2 62,685.80 4,878.29
COLUMBIA TRISTAR FILMS OF BRAZIL Film: The Amazing Spider-Man 2 OOH MUB - Clear Channel Rio de Janeiro Curitiba Porto Alegre EMPENA - Hezágono Total
MUB - Cemusa Brasília Total MUB - Ótima São Paulo Total TOTAL OOH RIO DE JANEIRO
FORMAT Period MUB (Rio de Janeiro) - Circuito 90 faces simples week tóten, relógio e abrigo de ônibus Projeto Especial - tematização de 5 abrigos utilizando 0 faces (2 por abrigo) week MUB (Curitiba) - Circuito 00 faces tóten, relógio e abrigo de ônibus week MUB (Porto Alegre) - Circuito 00 faces tóten, relógio e abrigo de ônibus week Empena Dupla - Ipanema R Prudente de Moraes, 65 (praça General Osório) month
MUB (Brasilia)- Circuito 00 faces abrigo de ônibus week MUB (São Paulo) - Circuito 00 faces abrigo de ônibus week Projeto Especial - Av. Paulista
Full Cost Desc 34,50 50% Negotiaded cost Ins 67,075 90 26,000 5 80,400 50% 40,200 00 73,25 50% 36,563 75 36,000 20% 08,800 90 6 S 7 M
54,944 60% 6,978 85 85,875 20%,500 00 a definir 00 90
8 T April 9 0 2 3 4 5 6 7 8 9 20 W T F S S M T W T F S S
2 22 23 24 25 26 27 28 29 30 M T W T F S S M T W T 2 F May 3 S WEEK (90 faces) 5 abrigos (0 faces) WEEK (00 faces) WEEK (75 faces)
WEEK (85 faces) WEEK (00 faces) abrigos de ônibus
May 4 S 5 M 6 Total Negotiaded T faces) 67,075 (0 faces) 26,000 00 faces) 40,200 75 faces) 36,563 08,800 278,638 R$
85 faces) 00 faces) 6,978 6,978 50,000 de ônibus 50,000 490,65.30
TOTAL COLUMBIA R$ 58,496 22,675 35,058 3,886 94,884 243,000
54,05 54,05 30,85 0 30,85 427,865.60
COLUMBIA TRISTAR FILMS OF BRAZIL Film: The Amazing Spider-Man 2 METRÔ / TREM SÃO PAULO METRO Total SÃO PAULO RIO DE JANEIRO METRO
METRO Total RIO DE JANEIRO TOTAL METRO (*) Custo estimado, a ser definido mediante avaliaç SÃO PAULO - Consolação
F BRAZIL FORMAT LINHA VERDE Estação Consolação Painel Corredor - CPA 0 (35,00 m x 2,00m) Painel Corredor - CPA 02 (35,00 m x 2,00m) Projeto Especial Corredor + Teto LINHA - COPACABANA X SAENS PEÑA Estação Copacabana Arcoverde Adesivação corredor (34,00 m x 2,00 m) Adesivação corredor (34,00 m x 2,00 m)
Projeto Especial - tematização teto (*) ser definido mediante avaliação de layout da tematização
PERIOD FULL COST mensal 43,400 5% 36,890 mensal 43,400 5% 36,890 DISCOUNT NET COST a definir mensal 49,500 mensal 49,500 25% 37,25 BONIFICADO
mensal 8,000-8,000 ut da tematização RIO DE JANEIRO - Copacaban
INS Apr 6 S 7 M 2 8 T 9 0 2 3 4 5 6 W T F S S M T W
3 5 Copacabana Arcoverde
April 7 8 9 20 2 22 23 24 25 26 27 28 T F S S M T W T F S S M
May 29 30 T W T 2 F 3 S 4 S 5 M 6 T BUDGET R$ 36,890 36,890 73,780 37,25 BONIFICADO
8,000 55,25 28,905.00
TOTAL COLUMBIA R$ SHARE % 32,72 32,72 0 64,344 32,377 BONIFICADO 57%
5,698 48,075 2,48.05 43% 00%
COLUMBIA TRISTAR FILMS OF BRAZIL Film: The Amazing Spider-Man 2 JOURNAL SÃO PAULO METRO Total São Paulo RIO DE JANEIRO METRO Total Rio de Janeiro TOTAL JOURNAL
FORMAT sobrecapa total - 4 páginas manuseio para embalagem de tela sobrecapa total - 4 páginas manuseio para embalagem de tela
PAPER Papel Couché Papel Couché
CIRCULATION Regionalizado - Faria Lima/ Berrini /Alphaville /Paulista / Morumbi 93,000 custo produção Regionalizado - Barra e Zona Sul 68,000 custo produção
FULL COST DISCOUNT 946,665 92% NET COST INS 80,000 a definir 662,434 9% 60,000 a definir APRIL 27 S
APRIL MAY 28 29 30 M T W T 2 F 3 S BUDGET R$ TOTAL COLUMBIA R$ 80,000 69,768 80,000 69,768 60,000 52,326 60,000 40,000 52,326 22,094
COLUMBIA TRISTAR FILMS OF BRAZIL Film: The Amazing Spider-Man 2 INTERNET NATIONAL YOUTUBE TOTAL JOURNAL * Valor válido até o dia 0/04, após a data teremos q
FORMAT Masthead Expansível 27 milhões de impressões FULL COST 275,000 s a data teremos que reajustar o valor em função do aume
DISCOUNT NET COST INS 24% 209,000 APRIL 27 28 29 30 S M T W m função do aumento da tabela. MAY 2 T F
MAY TOTAL BUDGET COLUMBIA 3 R$ R$ S 209,000 82,269 209,000 82,269
GLOBO CALDEIRAO DO HUCK GLOBO REPORTER MALHACAO NOVELA I NOVELA II NOVELA III PRACA TV EDICAO PRACA TV 2 EDICAO ENCONTRO COM FÁTIMA MAIS VOCÊ PROFISSÃO REPORTER VALE A PENA VER DE NOVO VIDEO SHOW SESSÃO DA TARDE TELA QUENTE SHOW DE QUINTA FEIRA III SHOW DE TERCA FEIRA I SHOW DE SEXTA FEIRA SHOW DE DOMINGO JORNAL DA GLOBO TEMPERATURA MAXIMA SUPERCINE ZORRA TOTAL FANTÁSTICO ALTAS HORAS DOMINGÃO DO FAUSTÃO SBT BOM DIA & CIA
CHAVES SÁBADO ANIMADO BAND CQC A LIGA AGORA É TARDE O MUNDO SEGUNDO OS BRASILEIROS PÂNICO NA BAND SPORT TV TROCA DE PASSE NOT P BEM AMIGOS NOT P TELECINE PREMIUM TCP SESSAO SUPER ESTREIA NOT P SESSÃO DAS 20H TCP SESSAO SUPER ESTREIA NOT
TYPE OF PROGRAM VARIETY SHOW DOCUMENTARY TV SHOW YOUNG ORIENTED SOAP OPERA SOAP OPERA SOAP OPERA SOAP OPERA LOCAL DAILY NEWS - 2:45 PM LOCAL DAILY NEWS - 7 PM VARIETY SHOW VARIETY SHOW WEEKLY NEWS TV SHOW SOAP OPERA YOUNG ORIENTED NETWORK BACKSTAGES MOVIES MOVIES TELEVISION SERIE TELEVISION SERIE TELEVISION SERIE TELEVISION SERIE NEWS MOVIES MOVIES COMEDY NEWS AND ENTERTAINENT VARIETY SHOW VARIETY SHOW VARIETY SHOW VARIETY SHOW
VARIETY SHOW VARIETY SHOW VARIETY SHOW VARIETY SHOW VARIETY SHOW VARIETY SHOW VARIETY SHOW VARIETY SHOW MOVIES MOVIES MOVIES TYPE OF PROGRAM MOVIES MOVIES MOVIES
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