August 2015 POST - EVENT

Transcrição

1 August 2015 POST - EVENT

2 THE EVENT ABTA 2015 Expo & Conference once again showed how dynamic the industry is, with plenty of proposals and robust optimism about the development of digital services in both TV content offerings and broadband. The CEOs of the major telecommunications companies operating in Brazil set the tone of the market in the Opening Panel, showing that the TV and broadband segment is strategic and resilient at times of crisis. José Félix, CEO of América Móvil in Brazil, Amos Genish, CEO of Telefonica/Vivo, and Bayard Gontijo, CEO of Oi, were among the industry leaders who attended the event and highlighted the scope still existing for growth and investment. ABTA 2015 marked the sector s positioning in favor of an environment with lighter regulation, an adequate tax burden fairly aligned with the benefits generated by the industry, and regulatory and tax symmetry in relation to the services provided by the internet (OTT). For the second consecutive year the advertising market was given special treatment, with panels and sessions featuring ad agencies, major advertisers and programmers who discussed the current and future role of pay TV and subscription channels in media offerings. The inevitable conclusion was that the sector s segmentation, size and potential for precise metrics assures continuing above-average growth of the advertising pie. Indeed, it is expected to remain among the three top media for advertisers, alongside free-to-air TV and the internet. In addition to the sector s strong institutional positioning expressed in the main sessions and the discussion of programming and advertising, the event also showcased new services such as TV Everywhere, ultra broadband and ondemand content, which were demonstrated and launched during ABTA 2015, as well as novel forms of content delivery. The leading technology vendors were also present, featuring new product launches and looking ahead at forthcoming trends in delivery of convergent and non-linear services. The PAY-TV Seminars (STAs) were a separate highlight, with tens of presentations on the key trends in technology, IT services, access networks, broadband, wireless networks and satellites.

3 Fonte NUMBERS QUANTITATIVE ANALYSIS Participants (Conference + STAs) Visitors 118 Speakers 120 Journalists 100 Exhibitors SPONSORSHIP & SUPPORT Sin Sin

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5 ATTENDEE PROFILE BY JOB TITLE Conference Manager/ coordinator 43% CEO/VP/ director 37% Analyst/ specialist 12% Lawyer/ consultant 5% Press 3 % STAs Manager/ coordinator 26% Technician 22% Analyst 21% CEO/VP/director 1% Lawyer/ consultant 11% MONITOR 8% Assistant/ advisor 11% exhibitors coordinator 5% Manager/ coordinator 33% Analyst 5% Technician 21% CEO/VP/director 36% Press 2%

6 ATTENDEE PROFILE BY ACTIVITY Consulting 3% Associations 5% Conference Vendors 13% Media 17% Programmers 35% Production houses 3% Operators (satellite, mobile, fixed) 24% Operators (satellite, mobile, fixed) 96% stas Associations 1% Consulting 1% Visitors Programmers 12% utilities 1% Associations 1% Vendors 2% Production houses 1% Distributors 1% Vendors, suppliers 38% Pay-TV operators (satellite, mobile, fixed) 43% Media 2%

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12 Speakers Alberto Pecegueiro, Globosat Alessandra Pontes, Discovery Alessandro Maluf, Net Alessandro Zelesco, Cloudstreet Alex Jucius, Neotv Alexandre Biancamano, Espn Alexandre Britto, Abx Consulting Alexandre Maluf, Net Alexandre Morais, Atos Alexandre Ugadin, Fcb Brasil Amos Genish, Vivo Ana Luiza Valadares, Bfa Advogados Ana Paula Duarte, Unilever André Luiz Guerreiro, Net Andre Luiz Guerreiro De Souza, Net André Müller Borges, Plkc Advogados Andres Vazquez Del Mercado, America Movil Content Office Andrey Lee, Cisco Anthony Doyle, Turner Antonio Salles Neto, Qamtv Services Ariel Dascal, Oi Tv Arthur Barrionuevo, Fgv Bayard Gontijo, Oi Beatriz Melo, Discovery Networks Brasil Bernardo Winik, Oi Boaventura Junior, Dpz&T Bruno Bellantuno, Conax Camilla Tápias, Vivo Carlos Baigorri, Anatel Carlos Cidade, Oi Cezar Taurion, Litteris Cícero Aragon, Box Brazil Cristiano Lobato Flores, Abert Cristina Padiglione, Estadão Daniel Ackerman, Embassy of the Usa Daniel Castro, Noticias Da Tv Daniel Harpaz, Riachuelo Diego Guebel, Band Edson Luiz Vismona, Fncp Eduardo Tracanella, Itaú Elisa Chalfon, Viacom Erich Matos Rodrigues, Abrint Ermindo Netto, Oi Tv Fabio De Sá Cesnik, Cesnik Fernando Magalhães, Net fernando Medin, Discovery Networks Brasil e Cone Sul Fernando Simões, Atos Florentino Melo, Hp floriano De Azevedo Marques, Manesco Francisco Araújo Lima, Grupo Globo Geraldo Leite, Singular, Arquitetura De Mídia Gilberto Mayor, Net Gustavo Ramos, Globosat Hamilton Mattias, Quantenna Hugo Amaral Ramos, Arris Hugo Marques, Cisco Hugo Nascimento, Ad Digital Hugo Ramos, Arris Igor De Freitas, Anatel Jeremy Wade, Discovery Jesus Barrios, Arris Joao Brant, Ministério da Cultura João Livi, Agência Talent João Mesquita, Telecine João Rezende, Anatel Jonas Antunes, Abta Jonas Furtado, Meio & Mensagem Jonas Santiago, Amdocs Jose Felix, América Móvil Juancarlo Santamaria, Kaltura Juca Ferreira, Ministério da Cultura Jurandir Pitsch, Ses Karina Gonçalves, Net Ken Fujioka, Loducca Laura Sborina, Cullen International Leandro Gaunszer, Media Networks Leonardo Lenz Cesar, Turner Luis Bonilauri, Accenture Luis Eduardo Diaz, Life Tv Luiz Azevedo, Ministério das Comunicações Luiz Ritton, Vp Midia Luiz Ruitton, Ll/Tbwa Maiara Paula Munhoz, Frost & Sullivan Manoel Rangel, Ancine Marcel Della Negra, Fox Marcelo Kawanami, Pyramid Research Marcelo Ramos, Seae Márcio Carvalho, Net Marcio De Jesus Silva, Algar Telecom Marco Antonio Fernandes Frade, Unilever Marcos Bitelli, Bitelli Advogados Maria Lucia Antonio, Fiat Marta Ochoa, Directv La / Alianza Matt Milford, Arris Maurício Prado, Plano Cde Mauro Arikawa, Harmonic Monica Pimentel, Discovery Nelson Marchezan Filho Ole Hansvold, Cryptography Oscar Simões, Abta Paul Ruston, Kantar Media Pedro Filizzola, Sambatech Rafael Sgrott, Vivo Renata Santoyo, Anatel Ricardo Castanheira, Mpa rodrigo Marques de Oliveira, América Móvil rodrigo Schuch Wegmann, Algar Telecom Ronaldo Dias, Ericsson Rosana Alcântara, Ancine Rubens Hannun, H2r Pesquisas Stephen Palm, Broadcom Thierry Martin, Nagra Valder Nogueira, Santander Zico Góes, Fox

13 Special debates Advertising Themes Pay TV, advertising and the new communication The role of pay TV in building brand equity and results CChurn and retention challenges of a competitive market Differentiated projects for advertising main agencies in Brazil Paulo Queiroz (DM9DDB) Ana Paula Duarte (Unilever / ABA) Jonas Furtado (Meio & Mensagem) MAIN AD agencys FROM Brasil NEOGAMA BBH TALENT Y&R PROPAGANDA NOVASB FCB BRASIL AGENCIA WE LL/TBWA DM9DDB Eduardo Tracanella (Itaú) Maria Lúcia Antônio (Fiat / Jeep) Marco Frade (Unilever) Daniel Harpaz (Riachuelo) Geraldo Leite (Singular, Arquitetura de Mídia) Luiz Ritton (VP de Mídia/operações da LL/TBWA) André Guerreiro (Net) Alex Jucius (NeoTV) Ermindo Netto (Oi TV) Márcio de Jesus Silva (Algar Telecom)

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15 disclosure Web Banner Aired: April-July 2015Sites: Teletime.com.br: daily hits Tiinside.com.br: daily hits Telaviva.com.br: daily hits newsletters Veiculação: abr a jul/2015 Tela Viva News: daily hits Ti Inside News: daily hits eletime News: daily hits

16 Marketing s Blasts to mailing list with xxx (ver babi) contacts Period: April-July 2015 disclosure Marketing s also sent by event partners: Convergencia Latina/Prensário/Señal Internacional/Sound/Home Theater & Casa Digital/Telesemana/Broadcaster/Todotv/Advanced Television/The Daily Television/Tv Y Video/Abta/Assespro-Sp/Abpi-Tv/Abrint/Neotv/Ncta/Abratel/Abrale/Next Tv/Abdtic/ Abstartaups/Abramulti

17 coverage of the event site estadão site Blog estadão site g1.com.br site Meioemensagem.com.br

18 coverage of the event site uol.com.br Ti Inside News daily hits Teletime News daily hits Tela Viva News daily hits

19 coverage of the event o globo Journal o Globo Journal Meio e Mensagem Journal Canal: ABTA Tipo de Clipping: Impresso Veículo: Folha de S. Paulo Seção: Ilustrada Publicação: 04/08/2015 Página: C04 Furto de sinal de TV paga cresce 8,6% em um ano Estadão Journal DCI - Commerce, Industry & Services DCI - Commerce, Industry & Services

20 Research of Satisfaction Rate the following aspects of this event: Thematic grid Speakers Content of lectures Debates of dynamic Professional Contacts Generation Business Update Location ( region) Local ( Transamérica Expo Center ) Registration