ANNUAL REPORT 2012 BRAZILIAN LUXURY TRAVEL ,6% perfil do s hóspedes % 42% 10% congresso. 50% t rab alho e negócios

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1 l l75 perfil do s hóspedes o rigem dos H ósp edes Brasil europa américa do norte américa latina outros 27% 39% Brasil europa américa do norte américa latina outros 42% motivo da viagem 50% t rab alho e negócios % congresso 36% t urismo e lazer o utros Forma de c H egada 7 individual 25+ ANNUAL REPORT 2012 grupo t otal de H ósp edes recebidos aumento de 8,6% t ipo de ocupação BRAZILIAN 60% LUXURY c asal com 1 filhos ASSOCIATION i ndividual d upla ou casal sem filhos t empo de permanência 61% 30% 8% 4 a 7 diárias m ais de 8 diárias até 3 diárias origem da reserva 2 22% 31% a gente de viagem o peradora c orporate - empresas Balcão

motivo da viagem 50% t rab alho e negócios 50+ 10% congresso 36% t urismo e lazer o utros Forma de c H egada 7 individual 25+ ANNUAL REPORT 2012 grupo t otal de H ósp

2 PRESENTATION Dear reader, METHODOLOGY The data presented in this annual report were obtained via a confidential survey conducted with members, who responded to a specific questionnaire regarding their field of activity (accommodations or tour operations). Filling out this questionnaire was optional and it was conducted anonymously by . The statistics were projected for the totality of members from the answers given in the case of accommodations, they were expanded proportionally to the number of rooms and, for tour operators, to the numbers of employees. It is with great pleasure that we present the first annual report of the Brazilian Luxury Travel Association (BLTA), created four years ago and currently comprised of 24 members, including tourism operators, hotels, pousadas (inns) and resorts in Brazil that serve the luxury market. This annual report comes at an opportune moment, in which the world s eyes are focused on Brazil-- with special attention on tourism, on the eve of the Olympic Games and the World Cup. The data compiled in the following pages help to compose a portrait of this segment that has been gaining more and more importance in the country, which is increasingly better prepared to welcome discerning travelers. One example of this is training: on average, each of our members employees are given 45 hours of training per year. The consolidated results for also attest to growth-- adding up to 12% in hotel revenue and in tour operator revenue. These statistics confirm one characteristic of the luxury travel segment; that it is less susceptible to economic crises. In 2012, despite a decrease documented for the first semester, the sector has recuperated, and projected reservations for the upcoming months are encouraging. It is worth mentioning that this is the first step in our surveying of the sector. It is our intention to continue with further research of our members, presenting the results each year. After all, helping to construct a historical account of luxury tourism in Brazil and identifying the trends in the sector is our responsibility as well. The data compiled in the following pages help to compose a portrait of the luxury travel market in Brazil, which is better prepared to welcome discerning travelers We welcome you. Melissa Fernandes Oliveira President of the BLTA

The statistics were projected for the totality of members from the answers given in the case of accommodations, they were expanded proportionally to the number of rooms and, for tour operators, to

3 ABOUT THE BLTA MEMBERS Roraima Amapá We work to present contemporary Brazil in a way that is both genuine and innovative leaving the distinguished mark of Brazilian hospitality and creativity in all that we do Founded in 2008, the Brazilian Luxury Travel Association (BLTA) brings together the most exclusive hotels, resorts, pousadas (inns) and specialized tour operators in Brazil to offer authentic, sophisticated and sustainable experiences throughout the country. In addition to exceptional service catering to the needs of the international luxury market, we work to present contemporary Brazil in a way that is both genuine and innovative leaving the distinguished mark of Brazilian hospitality and creativity in all that we do. This results in unparalleled travel arrangements that reveal a country well prepared to welcome discerning guests from all over the world. Acre Amazonas Rondônia 15+85l 19 HOTELS, RESORTS AND POUSADAS (INNS) 4 TOUR OPERATORS Mato Grosso 12 Pará Mato Grosso do Sul 13 Santa Catarina Rio Grande do Sul Paraná Goiás São Paulo Tocantins 14 3 Maranhão Ceará Rio Grande do Norte Piauí Minas Gerais Bahia Rio de Janeiro Paraíba Pernambuco Espírito Santo 10 Sergipe NUMBER OF MEMBERS Alagoas 2012 MISSION To innovatively publicize and promote the best and most exclusive Brazilian tourism products, experiences and services among both the domestic and international markets. VISION To make Brazil a nationally and internationally recognized luxury destination, positioning the country as the foremost representative of the luxury travel segment in Latin America by MAIN OBJECTIVES To increase Brazil s presence in the international luxury travel market To create partnerships with public institutions, associations, private companies and professionals that engage in similar activities in Brazil and abroad To act in our associates interests to create opportunities for associates to sell their products and services and to attract new business and clients To promote environmental and cultural preservation by fostering the sustainable development of destinations offered To prepare studies on luxury tourism in Brazil and to be a source of information and a reference in the luxury tourism segment for both the domestic and international markets. 1. SÃO PAULO HOTEL EMILIANO tel: HOTEL FASANO SÃO PAULO tel: HOTEL UNIQUE tel: TIVOLI SÃO PAULO MOFARREJ tel: AURORAECO tel: MATUETÉ EXPEDIÇÕES E AVENTURAS tel: MEMBER SINCE 2012 SHERATON SÃO PAULO WTC HOTEL CATEGORIA DESIGN wtc.com.br/design-room tel: RIO DE JANEIRO HOTEL COPACABANA PALACE tel: HOTEL FASANO RIO DE JANEIRO tel: CBV INCOMING tel: RIOLIFE TOUR tel: PORTO FELIZ HOTEL FASANO BOA VISTA tel: MAIRIPORÃ HOTEL UNIQUE GARDEN tel: BÚZIOS INSÓLITO BOUTIQUE HOTEL tel: CORUMBAU HOTEL VILA NAIÁ tel: TRANCOSO POUSADA ESTRELA D ÁGUA tel: UXUA CASA HOTEL tel: ITACARÉ TXAI RESORT tel: PRAIA DO FORTE TIVOLI ECORESORT PRAIA DO FORTE tel: BARRA DE SÃO MIGUEL KENOA EXCLUSIVE BEACH SPA & RESORT tel: FERNANDO DE NORONHA POUSADA MARAVILHA tel: PANTANAL REFÚGIO ECOLÓGICO CAIMAN tel: IGUASSU FALLS HOTEL DAS CATARATAS tel: GOVERNADOR CELSO RAMOS PONTA DOS GANCHOS RESORT tel:

authentic, sophisticated and sustainable experiences throughout the country.

4 GUESTS PROFILE ORIGIN BRAZIL EUROPE NORTH AMERICA LATIN AMERICA 27% 39% BRAZIL EUROPE NORTH AMERICA LATIN AMERICA 42% PURPOSE OF TRIP 50% WORK AND l 10% CONFERENCE 36% TOURISM AND LEISURE HOTEL ARRIVALS 7 INDIVIDUAL 25+75l GROUP NUMBER OF GUESTS RECEIVED HOTELS, RESORTS AND POUSADAS (INNS) 137, ,519 INCREASE OF 8.7% TYPE OF OCCUPANCY LENGTH OF STAY ORIGIN OF BOOKING 60% 1 SINGLE DOUBLE/COUPLE WITHOUT CHILDREN COUPLE WITH CHILDREN 62% 30% 8% 3 OVERNIGHTS OR LESS BETWEEN 4 AND 7 OVERNIGHTS MORE THAN 8 OVERNIGHTS 2 22% 31% AGENT TOUR OPERATOR CORPORATE/ COUNTER

POUSADAS (INNS) 137,557 149,519 INCREASE OF 8.

5 HOTELS PROFILE PERFORMANCE INDICATORS 1.4 OCCUPANTS PER ROOM 3242 HIRED EMPLOYEES 995 ROOMS OCCUPIED PER DAY GROSS REVENUE BRL 603,878,170 BRL 537,451, ,3% ROOM OCCUPANCY BAR AND RESTAURANT EVENTS, SPACE RENTAL AND BRL320,055,430 BRL153,264,280 BRL130,558,460 TOTAL NUMBER OF ROOMS 1463 MAIN SUSTAINABLE PRACTICES WASTE RECYCLING USE OF FLUORESCENT LIGHT BULBS AND LEDS HIRING AND TRAINING OF LOCAL COMMUNITY 2.21 EMPLOYEES PER APARTMENT 3.4 OVERNIGHTS PER GUEST COSTS AND EXPENSES COSTS AND EXPENSES BRL428,753,502 R$ 603,878,170 NET REVENUE BRL 108,698,070 FEES AND TAXES BRL66,426, GUESTS PER DAY AVERAGE DAILY RATE RACK RATE BRL1006 AVERAGE DAILY RATE ACTUAL FEE CHARGED BRL881 41% 6% 1 39% PERSONNEL AND RELATED EXPENSES FOOD AND BEVERAGES GAS, WATER, ELECTRICITY, TELEPHONE REVENUE PER AVAILABLE ROOM (REVPAR) BRL529 BRL ,2% OCCUPANCY RATE 66% 68% +3% 9.8% INCREASE FROM

BRL153,264,280 BRL130,558,460 TOTAL NUMBER OF ROOMS 1463 MAIN SUSTAINABLE PRACTICES WASTE RECYCLING USE OF FLUORESCENT LIGHT BULBS AND LEDS HIRING AND TRAINING OF LOCAL COMMUNITY 2.

6 79+21l 81+19l TOUR OPERATORS MAIN SUSTAINABLE PRACTICES COSTS BREAKDOWN L L INVOLVEMENT OF LOCAL SUPPLIERS ENVIRONMENTAL AWARENESS OF PASSENGERS AND EMPLOYEES 49% 4 12% 16% 1% 1% 33% 3 PAYROLL MARKETING, COMISSIONS ETC. FLEET FINANCIAL COSTS (INTEREST ETC.) SERVICES FROM THIRD PARTIES + PARTICIPATION OF SEGMENTS OF TOURISM IN REVENUE TOUR OPERATORS 33% 12% % 53% INTERNATIONAL INBOUND DOMESTIC OUTBOUND INTERNATIONAL OUTBOUND INTERNATIONAL INBOUND DOMESTIC OUTBOUND INTERNATIONAL OUTBOUND 81% LEISURE TOURISM 79% LEISURE TOURISM 19% 21% PERFORMANCE INDICATORS TOTAL EARNINGS BRL 63,000,000 NUMBER OF CLIENTS 6,800 AVERAGE EXPENDITURE PER CLIENT BRL 9,250 BRL 79,000,000 7,950 BRL 9, % INTERNATIONAL INBOUND DOMESTIC OUTBOUND INBOUND LENGTH OF TRIP UP TO 7 DAYS 18% 72% 21% 8 TO 14 DAYS 6 19% 61% 14 DAYS OR MORE 17% 9% 18%

) SERVICES FROM THIRD PARTIES + PARTICIPATION OF SEGMENTS OF TOURISM IN REVENUE TOUR OPERATORS 33% 12% 5 3 12% 53% INTERNATIONAL INBOUND DOMESTIC OUTBOUND INTERNATIONAL OUTBOUND INTERNATIONAL INBOUND

7 BLTA - Brazilian Luxury Travel Association President: MELISSA DURÃO FERNANDES DE OLIVEIRA Vice-President: JOSÉ ROMEU FERRAZ NETO Treasurer Director: ROBERT WESTCOTT BETENSON Financial Advisor: LUIZ FELIPE MANCEBO DO AMARAL Financial Advisor: GUILHERME ALVAREZ DE TOLEDO PADILHA Institutional Contact: KAREM BASULTO (blta@blta.com.br) Editing and Design: PiU Comunica (with ilustrations by Rafael Quick) Research and databank consultation: Fabrizio Caritatos Translation: Matthew Rinaldi

BETENSON Financial Advisor: LUIZ FELIPE MANCEBO DO AMARAL Financial Advisor: GUILHERME ALVAREZ DE TOLEDO PADILHA

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