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1 83 5HIHUrQFLDV%LEOLRJUiILFDV ANDERSON, S.W. Direct and indirect effects of product mix characteristics on capacity management decisions and operating performance,,qwhuqdwlrqdo -RXUQDORI)OH[LEOH0DQXIDFWXULQJ6\VWHPV, Vol. 13, No. 3, pp , ANFAVEA. Associação Nacional dos Fabricantes de Veículos Automotores, Anuário Estatístico, São Paulo, APPELQVIST, P.; GUBI, E. Postponed variety creation: case study in consumer eletronics retail.,qwhuqdwlrqdo-rxuqdori5hwdlo 'LVWULEXWLRQ0DQDJHPHQW, Vol.33, No.10, pp , BAGOZZI, R. Construct validation of measure of adaptative innovative cognitive styles in consumption.,qwhuqdwlrqdo -RXUQDO RI 5HVHDUFK LQ 0DUNHWLQJ, Vol.13, pp , BALAKRISHNAN, N.; CHAKRAVARTY, A. Product Design With Multiple Suppliers For Component Variants.,QWHUQDWLRQDO -RXUQDO 3URGXFWLRQ (FRQRPLFV, Vol. 112, pp , BALDWIN, C.; CLARK, K. Managing in an age of modularity. +DUYDUG %XVLQHVV5HYLHZ, Vol.75, No.5, pp.84-93, BANKER, R.; CARLSON, M. Hypothesis test using data envelopment analysis. -RXUQDORI3URGXFWLYLW\$QDO\VLV, Vol.7, No.2-3, pp , BARBOSA, Tiago; SCAVARDA, Luiz Felipe; HAMACHER, Silvio. Comparação entre as Tendências e Estratégias da Indústria Automotiva no Brasil e na Europa. *HVWmR 3URGXomR, Vol.12, No.3, pp , BARBOT, C. Can low cost carriers deter or accommodate entry level? 7UDQVSRUWDWLRQ5HVHDUFK, Vol.44, pp , BARNEY, J.B. *DLQLQJ DQG 6XVWDLQLQJ &RPSHWLWLYH $GYDQWDJH, Addison- Wesley Publishing Company, Reading, Massachusetts, 570 pp., BARNEY, J.B. Types of competition and the theory of strategy: toward an integrative framework. $FDGHP\ RI 0DQDJHPHQW 5HYLHZ, Vol. 11, No. 4, pp , BATTEZZATI, L., MAGNANI, R. Supply chain for FMCG and industrial products in Italy practices and the advantages of postponement,,qwhuqdwlrqdo -RXUQDO RI 3K\VLFDO 'LVWULEXWLRQV DQG /RJLVWLF 0DQDJHPHQW, Vol.30, No.5, pp , BAYUS, B.; ERICKSON, G.; JACOBSON, R. The financial rewards of new products introductions in the personal computer industry. 0DQDJHPHQW6FLHQFH, Vol.49, No.2, pp , 2003.

2 84 BAYUS, B.; PUTSIS, W. Product proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes. 0DUNHWLQJ 6FLHQFH, Vol. 18 No.2 pp.137, KIM, J.; BENJAAFAR, S.; VISHWANADHAM, N. On the Effect of Product Variety in Production-Inventory Systems, $QQDOVRI2SHUDWLRQV5HVHDUFK, Vol. 126, No. 1-4, p , BENNETT, D.; FORRESTER, P. Product Variety and Just-in-time: Conflict and Challenge. 7KH,QWHUQDWLRQDO -RXUQDO RI /RJLVWLFV DQG 0DQDJHPHQW, Vol.5, No.1, BERRY, W.; COOPER, M. Manufacturing flexibility: methods for measuring the impact of product variety on performance in process industry. -RXUQDO RI 2SHUDWLRQV0DQDJHPHQW, Vol. 17, No. 2, p , BESTER, H.; PETRAKIS, E.,QWHUQDWLRQDO -RXUQDO RI,QGXVWULDO 2UJDQL]DWLRQ, Vol. 14, pp , BISH, E.; MURIEL, A.; BILLER, S. Managing Flexible Capacity in a Make-to- Order Environment. 0DQDJHPHQW6FLHQFH, Vol.51, No.2, pp , BLECKER, T.; ABDELKAFI, N. Complexity and Variety in Mass Customization Systems: Analysis and Recommendations. 0DQDJHPHQW'HFLVLRQ, Vol.44, No.7, pp , BLECKER, T.; ABDELKAFI, N.; KALUZA, B.; KREUTLER, G. Mass Ccustomization vs. Complexity: A Gordian Knot?, In: Galetic, L. (Ed.), &RQIHUrQFLD,QWHUQDFLRQDO ³$Q (QWHUSULVH 2G\VVH\ %XLOGLQJ &RPSHWLWLYH $GYDQWDJH, Proceedings, Zagreb, Croácia, Junho, p , BOHLMANN, J.; GOLDER, P.; MITRA, D. Deconstructing the Pioneer s Advantage: Examining Vintage Effects and Consumer Valuations of Quality and Variety. 0DQDJHPHQW6FLHQFH, Vol.48, No.09, pp , BOWERSOX, D.; CLOSS, D. /RJLVWLFDO 0DQDJHPHQW ± 7KH,QWHJUDWHG 6XSSO\&KDLQ3URFHVV, McGraw-Hill, Singapore, BRIKÈ, F. The Cost of Complexity, *$3&RQQHFWLRQ Disponível em: < Acesso em: 15 dez BRUN, A.; ZORZINI, M. Evaluation of product customization strategies through modularization and postponement.,qwhuqdwlrqdo -RXUQDO 3URGXFWLRQ (FRQRPLFV, Vol. 114, No.1, pp. 1-16, BRYNJOLFSSON, E.; HU, J.; SMITH, M. Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers. 0DQDJHPHQW6FLHQFH, Vol.49, No.11, pp , CAMUFFO, A. *OREDOL]DWLRQ 2XWVRXUFLQJ DQG 0RGXODULW\ LQ WKH $XWR,QGXVWU\, EURAM, Estocolmo, CARVALHO, E. Globalização e estratégias competitivas na indústria automobilística: uma abordagem a partir das principais montadoras instaladas no Brasil, *HVWmR 3URGXomR, Vol. 12, No. 1, pp , CHAKRAVARTY, A.; BALAKRISHNAN, N. Achieving product variety through optimal choice of module variations.,,(7udqvdfwlrqv, Vol.33, No.7, pp , 2001.

3 85 CHEN, Y.; IYER, G. Consumer addressability and customized pricing. 0DUNHWLQJ6FLHQFH Vol.21, No.2, pp , CHRISTOPHER, M.; TOWILL, D. An Integrated Model for the Design of Agile Supply Chains.,QWHUQDWLRQDO -RXUQDO RI 3K\VLFDO 'LVWULEXWLRQ /RJLVWLFV 0DQDJHPHQW, Vol.31, No.4, pp , COLLIER, D. Aggregate safety stocks levels and component part commonality. 0DQDJHPHQW6FLHQFH, Vol.28, No.11, pp , CONNOR, J. Product proliferation: a market structure analysis. $PHULFDQ -RXUQDORI$JULFXOWXUDO(FRQRPLFV, Vol.11, pp , COOPER, R. New Products: The Factors that Drive Success.,QWHUQDWLRQDO 0DUNHWLQJ5HYLHZ, Vol.11, No.1, pp.60-76, CORRÊA, H.L., /LQNLQJ )OH[LELOLW\ 8QFHUWDLQW\ DQG 9DULDELOLW\ LQ 0DQXIDFWXULQJ6\VWHPV, Aylesbury, Aldershot, DA SILVEIRA, G. A framework for the management of product variety.,qwhuqdwlrqdo -RXUQDO RI 2SHUDWLRQV 3URGXFWLRQ 0DQDJHPHQW, Vol.18, No.3, pp , DANESE, P.; ROMANO, P. Improving Inter-Functional Coordination to Face High Product Variety and Frequent Modifications.,QWHUQDWLRQDO -RXUQDO RI 2SHUDWLRQV 3URGXFWLRQ0DQDJHPHQW, Vol.24, No.9, pp , DEGRAEVE, Z.; LABRO, E.; ROODHOOFT, F. Total cost of ownership purchasing of a service: the case of airline selection at alcatel bell. (XURSHDQ -RXUQDORI2SHUDWLRQDO5HVHDUFK, Vol. 156, pp , DESAI, P.; KEKRE, S.; RADHAKRISHNAN, S.; SRINIVASAN, K. Product Differentiation and Commonality in Design: Balancing Revenue and Cost Drivers. 0DQDJHPHQW6FLHQFH, Vol.47, No.1, pp.37-51, DEWAN, R.; JING, B.; SEIDMANN, A. Product Customization and Price Competition on the Internet. 0DQDJHPHQW6FLHQFH, Vol.49, No.8, pp , DRAGANSKA, M.; JAIN, D. Product-Line Length as a Competitive Tool. -RXUQDORI(FRQRPLFV 0DQDJHPHQW6WUDWHJ\, Vol. 14, No.1, DUBELAAR, C.; CHOW, G.; LARSEN, P. Relationships between inventory, sales and service in a retail chain store operation.,qwhuqdwlrqdo -RXUQDO RI 3K\VLFDO 'LVWULEXWLRQ /RJLVWLFV 0DQDJHPHQW, Vol. 31 No. 2, pp , ER, M.; MACCARTHY, B. Investigating the impact of product variety in international supply chains: a simulation study, 3URFHHGLQJVRIWKHWK $QQXDO &DPEULGJH6\PSRVLXPRQ,QWHUQDWLRQDO0DQXIDFWXULQJ, ER, M.; MACCARTHY, B. Managing product variety in multinational corporation supply chains: a simulation study. -RXUQDO RI 0DQXIDFWXULQJ 7HFKQRORJ\0DQDJHPHQW, Vol.17, No.8, pp , ERNST, R., KAMRAD, B. Evaluation of supply chain structures through modularization and postponement. (XURSHDQ -RXUQDO RI 2SHUDWLQJ 5HVHDUFK, Vol.124, No.3, pp , 2000.

4 86 EYNAN, A.; ROSENBLATT, M. An analysis of purchasing costs as the number of product component is reduced. 3URGXFWLRQ DQG 2SHUDWLRQV 0DQDJHPHQW, Vol.6, No.4, FEITZINGER, E.; LEE, H. Mass customization at Hewlett-Packard: the power of postponement. +DUYDUG%XVLQHVV5HYLHZ, Vol. jan/fev, pp , FISHER, M.; HAMMOND, J.; OBERMEYER, W.; RAMAN, A. Configuring a supply chain to reduce the cost of demand uncertainty, 3URGXFWLRQ DQG 2SHUDWLRQV0DQDJHPHQW, Vol. 6, No. 3, pp , FISHER, M.; HAMMOND, J.; OBERMEYER, W.; RAMAN, A. Making supply meet demand in an uncertain world. +DUYDUG%XVLQHVV5HYLHZ, Vol.1, FISHER, M.; ITTERNER, C. The Impact of Product Variety on Automobile Assembly Operations: Empirical Evidence and Simulation Analysis. 0DQDJHPHQW6FLHQFH, Vol.45, No.6, FISHER, M.; ITTNER, C. The Impact of Product Variety on Automobile Assembly Operations: Empirical Evidence and Simulation Analysis, 0DQDJHPHQW6FLHQFH, Vol. 45, No. 6, pp , FISHER, M.; ULRICH, K.; RAMDAS, K. Component sharing in the management of product variety: A study of automotive braking systems. 0DQDJHPHQW 6FLHQFH, Vol.45, No FORD Ford Motors Company. Disponível em: acesso em: 08/07/2008. FREY, D.N. The new dynamism: part 2.,QWHUIDFHV, Vol. 24 No. 3, pp , FUDENBERG, D.; TIROLE, J. Pricing a network good to deter entry. The -RXUQDORI,QGXVWULDO(FRQRPLFV, Vol.48, No.4, pp , FUJIMOTO, H.; AHMED, A.; IIDA, Y.; HANAI, M. Assembly Process Design for Managing Manufacturing Complexities Because of Product Varieties.,QWHUQDWLRQDO-RXUQDORI)OH[LEOH0DQXIDFWXULQJ6\VWHPV, Vol. 15, No. 4, pp , GM General Motors Company. Disponível em: acessado em: 15/11/2008. GOLDENBERG, J.; LEHMANN, D.; MAZURSKY, D. The Idea Itself and the Circumstances of Its Emergence as Predictors of New Product Success. 0DQDJHPHQW6FLHQFH, Vol.47, No.1, pp.69-84, GRIFFIN, A. PDMA research on new product development practices: Updating trends and benchmarking best practices. -RXUQDO 3URGXFW,QQRYDWLRQ 0DQDJHPHQW, Vol.14, pp , GRIFFIN, A; HAUSER, J. The voice of the customer. 0DUNHWLQJ 6FLHQFH, Vol.12, No.1, pp.63-73, GUNASEKARAN, A.; NGAI, E. Modeling and Analysis Of Build-To-Order. (XURSHDQ-RXUQDORI2SHUDWLRQDO5HVHDUFK, Vol. 195, pp , HOLWEG, M.; PIL, F.K. 7KH 6HFRQG&HQWXU\ 5HFRQQHFWLQJ&XVWRPHU DQG 9DOXH&KDLQWKURXJK%XLOGWR2UGHU, The MIT Press, Cambridge, MA, 2004.

5 87 HONDA Honda Motors. Disponível em: acesso em: 23/09/2008. HSU, H.; WANG, W. Dynamic programming for delayed product differentiation. (XURSHDQ-RXUQDORI2SHUDWLRQDO5HVHDUFK, Vol. 156, pp , HUI, K. Product Variety Under Brand Influence: An Empirical Investigation of Personal Computer Demand. 0DQDJHPHQW 6FLHQFH, Vol.50, No.5, pp , IYENGAR, S.; LEPPER, M. When Choice is Demotivating: Can one Desire too Much of a Good Thing? -RXUQDORI3HUVRQDOLW\DQG6RFLDO3V\FKRORJ\, Vol. 79, No. 6, pp , IYER, A.V.; DESHPANDE, V.; WU, Z. Postponement Model for Demand Management. 0DQDJHPHQW6FLHQFH, Vol. 49, No.8, pp , POWERS, J. (XURSHDQ0RGHO/LIH&\FOH'\QDPLFV, Oxford, JIAO, J.; MA, Q.; TSENG, M. Towards high value-added products and services: mass customization and beyond. 7HFKQRYDWLRQ, Vol.23, No.10, pp , JIAO, J.; TSENG, M. Fundamentals of Product Family Architecture.,QWHJUDWHG 0DQXIDFWXULQJ6\VWHPV, Vol.11, No.7, pp , KAHN, B. Dynamic relationship with customers: High-variety strategies, -RXUQDO RIWKH$FDGHP\RI0DUNHWLQJ6FLHQFH, Vol. 26, No. 1, p , KAPLAN, R.; COOPER, R. Cost and effect: using integrated cost systems to drive profitability and performance. +DUYDUG%XVLQHVV6FKRRO3UHVV, New York, KEKRE, S.; SRINIVASAN, K. Broader product line: a necessity to achieve success? 0DQDJHPHQW6FLHQFH, Vol.36, No.10, pp , KELLER, K.; LEHMANN, D. Brands and Branding: Research Findings and Future Priorities. 0DUNHWLQJ6FLHQFH, vol.25, no.6, pp , KOTLER, P. $GPLQLVWUDomR GH 0DUNHWLQJ São Paulo: Prentice Hall, 10ª Edição, KOTTEAKU, A.; LAIOS, L.; MOSCHURIS, S. The influence of product complexity on the purchasing structure, 2PHJD 7KH,QWHUQDWLRQDO-RXUQDO RI 0DQDJHPHQW6FLHQFH, Vol. 23, No. 1, p , KRISHNAN, V.; GUPTA, S. Appropriateness and Impact of Platform-Based Product Development. 0DQDJHPHQW6FLHQFH, Vol.47, No.1, pp.52-68, KRISHNAN, V.; ULRICH, K. Product development decisions: a review of the literature. 0DQDJHPHQW6FLHQFH, Vol.47, No.1, pp.1-21, LAMPEL, J.; MINTZBERG, H. Customizing, customization. 6ORDQ 0DQDJHPHQW5HYLHZ, Vol.38, No.1, pp.21-30, LANCASTER, K. The economics of product variety: A survey, 0DUNHWLQJ 6FLHQFH, Vol. 9, No. 3, p , LEE, H.; TANG, C. Modelling the costs and benefits of delayed product differentiation. 0DQDJHPHQW6FLHQFH, Vol. 43, No. 1, p , 1997.

6 88 LI, J.; EDWIN C.; WANG, S.Y. Analysis of postponement strategy for perishable items by EOQ-based models.,qwhuqdwlrqdo-rxuqdori3urgxfwlrq(frqrplfv, Vol.107, No.1, pp.31 38, MA, S.; WANG, W.; LIU, L Commonality and postponement in multistage assembly systems. (XURSHDQ-RXUQDORI2SHUDWLQJ5HVHDUFK, Vol.142, pp , MACDUFFIE, J.; SETHURAMAN, K.; FISHER, M. Product Variety and Manufacturing Performance: Evidence from the International Automotive Assembly Plant Study. 0DQDJHPHQW6FLHQFH, Vol. 42, No. 3, pp , MAPES, J.; NEW, C.; SZWEJCZEWSKI, M. Performance trade-offs in manufacturing plants.,qwhuqdwlrqdo -RXUQDO RI 2SHUDWLRQV 3URGXFWLRQ 0DQDJHPHQW, Vol. 17, No. 10, pp , MCCUTCHEON, D.; RATURI, A.; MEREDITH, J. The customizationresponsiveness squeeze. 6ORDQ 0DQDJHPHQW 5HYLHZ, Vol.35, No.2, pp , MENDELSON, H.; PARLAKTURK $. Product-Line Competition: Customization vs. Proliferation. 0DQDJHPHQW6FLHQFH, Vol. Articles in Advance, pp.1 15, MEYER, M.; LEHNERD, A. 7KHSRZHURISURGXFWSODWIRUP EXLOGLQJYDOXH DQGFRVWOHDGHUVKLS. The Free Press, New York, MILLER, J.; VOLLMANN, T. The hidden factory. +DUYDUG%XVLQHVV5HYLHZ, Vol.5, pp , MIRCHANDRI, P.; MISHRA, A. Component commonality: models with product specific service constraint. 3URGXFWLRQ DQG 2SHUDWLRQV 0DQDJHPHQW, Vol.11, pp , MONTOYA, W; MITZI, M.; CALANTONE, R. Determinants of new product performance: A review and meta-analysis. -RXUQDO 3URGXFW,QQRYDWLRQ 0DQDJHPHQW, Vol.11, pp , MUFFATO M. Platform strategies in international new product development,,qwhuqdwlrqdo-rxuqdori2shudwlrqv 3URGXFWLRQ0DQDJHPHQW, Vol. 19, No. 5/6, p , NOVAK, S.; EPPINGER, S.D. Sourcing By Design: Product Complexity and the Supply Chain, 0DQDJHPHQW6FLHQFH, Vol. 47, No. 1, OICA Organização Internacional de Construtores de Automóveis. Disponível em: acesso em 19/09/2008. PAGH, J.; COOPER, M. Supply Chain Postponement and Speculation Strategies: How to Choose the Right Strategy. -RXUQDORI%XVLQHVV/RJLVWLFV, Vol. 19, No.2, PERONA, M.; MIRAGLIOTTA, G. Complexity management and supply chain performance assessment. A field study and a conceptual framework,,qwhuqdwlrqdo -RXUQDO RI 3URGXFWLRQ (FRQRPLFV, Vol. 90, No. 1, p , 2004.

7 89 PIL, F.; HOLWEG, M. Linking Product Variety to Order-Fulfillment Strategies,,QWHUIDFHV, Vol. 34, No. 5, pp , PINE II, J.B. 0DVV &XVWRPL]DWLRQ 7KH 1HZ )URQWLHU LQ %XVLQHVV &RPSHWLWLRQ, Harvard Business School Press, Cambridge, MA, POLO, E.; CHERNATONY, L. Effect Of Brand Extension Strategies On Brand Image A Comparative Study Of The UK And Spanish Markets.,QWHUQDWLRQDO 0DUNHWLQJ5HYLHZ, Vol. 25, No.1, pp , 2008 PORTER, M. &RPSHWLWLYH $GYDQWDJH &UHDWLQJ DQG 6XVWDLQLQJ 6XSHULRU 3HUIRUPDQFH, The Free Press, New York, PUTSIS, W.; BAYUS, B. An empirical analysis of firm s product line decisions. -RXUQDORI0DUNHWLQJ5HVHDUFK, Vol. 38, No.1, pp , QUELCH, J.; KENNY, D. Extend profits, not product lines. +DUYDUG%XVLQHVV 5HYLHZ, September-October pp , 1994 RAMDAS, K.; SAWHNEY, M. A Cross-Functional Approach to Evaluating Multiple Line Extensions for Assembled Products. 0DQDJHPHQW6FLHQFH, Vol.47, No.1, pp.22-36, RANDALL, T.; ULRICH, K. Product Variety, Supply Chain Structure, and Firm Performance: Analysis of the U.S. Bicycle Industry. 0DQDJHPHQW 6FLHQFH, Vol.47, No.12, pp , RATCHFORD, B.; GUPTA, P. On the interpretation of price-quality relations. -RXUQDORI&RQVXPHU3ROLF\, Vol.13, No.4, REISENBECK, H.; HEITMAN, A.; ALGESHEIMER, R. An Approach to Profitmaximizing Product Design on the Basis of the Platform Concept.,QWHUQDWLRQDO -RXUQDO RI 4XDOLW\ 5HOLDELOLW\ 0DQDJHPHQW, Vol.23, No.7, pp , RICHARDSON, P.; TAYLOR, A.; GORDON, J. A strategic approach to evaluating manufacturing performance.,qwhuidfhv, Vol.15, No.6, ROBERTSON, D.; ULRICH, K. Planning product platform. 6ORDQ0DQDJHPHQW 5HYLHZ, Vol.39, No.4, ROCHA, E.V.M. 0pWRGRVHVLVWHPDVGHJHVWmRGHSURGXomRGHYHtFXORVVRED ywlfdgdvwhqgrqfldvghsurgxomrvrehqfrphqgdhfxvwrpl]domrhppdvvd. Dissertação de Mestrado Departamento de Engenharia Industrial, Pontifícia Universidade Católica do Rio de Janeiro, Rio de Janeiro, 2005, 84 pp. SAFIZADEH, M.; RITZMAN, L.; SHARMA, D.; WOOD, C. An empirical analysis of the product process matrix. 0DQDJHPHQW 6FLHQFH, Vol.42 No.11, SALVADOR, F.; FORZA, C.; RUNGTUSANATHAM, M. Modularity, product variety, production volume, and component sourcing: theorizing beyond generic prescriptions. -RXUQDO RI 2SHUDWLRQV 0DQDJHPHQW, Vol.20, No.5, pp , SCAVARDA, L., REIS, A., SCHAFFER, J., CARMO, A. Product Variety: An Auto Industry Analysis and a Benchmarking Study.. %HQFKPDUNLQJ, 2009.

8 90 SCAVARDA, L.; BARBOSA, T.; HAMACHER, S. Comparação entre as tendências e estratégias da indústria automobilística no Brasil e na Europa, *HVWmR 3URGXomR, Vol.12, No.3, pp , SCHMALENSEE, R. A model of advertising and product quality. 7KH-RXUQDORI 3ROLWLFDO(FRQRP\, Vol.86, No.3, SELTENE, M.; BRUNEL, O. Brand Extension: The Moderating Role Of The Category To Which The Brand Extension Is Found. -RXUQDO RI 3URGXFW %UDQG0DQDJHPHQW, Vol.17, No.6, pp , SHAFFER, G.; ZHANG, Z. Competitive coupon targeting. 0DUNHWLQJ6FLHQFH, Vol.14, No.4, SHANKAR, V. Proactive and Reactive Product Line Strategies: Asymmetries Between Market Leaders and Followers. 0DQDJHPHQW 6FLHQFH, Vol.52, No.2, pp , SINDIPEÇAS Sindicato Nacional da Indústria de Componentes para Veículos Automotores. Disponível em: acesso em: 20/01/2009. SOUZA, G.; BAYUS, B.; WAGNER, H. New Product Strategy and Industry Clockspeed. 0DQDJHPHQW6FLHQFH, Vol.50, No.4, pp , SWAMINATHAN, J.; NITSCH, T. Managing product variety in automobile assembly: the importance of sequencing point.,qwhuidfhv, Vol.37, No.4,pp , SYAM, N.; RUAN, R.; HESS, J. Customized products: a competitive analysis. 0DUNHWLQJ6FLHQFH, Vol. 24, No.4, pp , TANG, E.; YAM, R. Product Variety Strategy An Environmental Perspective.,QWHJUDWHG0DQXIDFWXULQJ6\VWHPV, Vol.7, No.6, pp.24-29, TANNER, H.; ALDERS, K.; ENTRUP, N.; SCHOPF, K. A holistic methodology for enterprise-wide complexity management, In:,$0273URFHHGLQJV, 11 th International Conference on Management of Technology, Março, Miami Beach, Flórida, THONEMANN, U.; BRADLEY, J. The effect of product variety on supply-chain performance, (XURSHDQ-RXUQDO RI 2SHUDWLRQDO5HVHDUFK, Vol.143, No.3, pp , THYSSEN, J.; ISRAELSEN, P.; JORGENSEN, B. Activity-Based Costing as a Method for Assessing the Economics of Modularization A Case Study and Beyond.,QWHUQDWLRQDO -RXUQDO 3URGXFWLRQ (FRQRPLFV, Vol.103, pp , TOYOTA Toyota Motors Company. Disponível em: acesso em: 16/11/2008. TUSHMAN, M.; O REILLY, C. Ambidextrous organizations: managing evolutionary and revolutionary change. &DOLIRUQLD 0DQDJHPHQW 5HYLHZ, Vol.38, No.4, pp.8-30, URBAN, L.; CARTER, T.; GASKIN, S.; MUCHA, Z. Market share rewards to pioneering brands: An empirical analysis and strategic implications. 0DQDJHPHQW6FLHQFH, Vol.32, No.6, pp , 1986.

9 91 VAAGEN, H.; WALLACE, S. Product Variety Arising from Hedging in the Fashion Supply Chains.,QWHUQDWLRQDO-RXUQDO3URGXFWLRQ(FRQRPLFV, Vol.114, pp , VAN DONK, D.; VAN DAM, P. Structuring complexity in scheduling: a study in a food processing industry.,qwhuqdwlrqdo-rxuqdori2shudwlrqdo 3URGXFWLRQ 0DQDJHPHQW, Vol.16, No.5, VAN HOEK, R.; VOS, B.; COMMANDEUR, H. Restructuring European supply chains by implementing postponement strategies. /RQJ5DQJH3ODQQLQJ, Vol.32, No.5, pp , VAN HOEK, R.I. The rediscovery of postponement a literature review and directions for research, -RXUQDORI2SHUDWLRQV0DQDJHPHQW, Vol. 19, No. 2, p , VERGARA, S. 3URMHWRVHUHODWyULRVGHSHVTXLVDHPDGPLQLVWUDomR. Atlas, São Paulo, 6ª Edição, VOLKSWAGEN Volkswagen. Disponível em: acesso em: 11/08/2008. WALLER, B. Managing demand / selling time: How to achieve optimised production schedules and profit maximization in a build to order automotive manufacturing system, 'D\&DU3URJUDPPH5HSRUW, Referência M3 9/01, set WIND, J.; VIJAV, M. Issues and opportunities in new product development: An introduction to the special issue. -RXUQDO0DUNHWLQJ5HVHDFK, Vol.34, pp.1-12, WINKLER, H. 9RUVFKXQJV 3URMHFW EHU &RPSOH[LWlW. Fraunhofer IPA, Stuttgart, Alemanha, WINTER, D.; ZOIA, D.E. Rethinking Platform Engineering, :DUGV $XWR :RUOG, Vol. 37, No. 3, p.46-50, WOMACK, J.; JONES, D.; ROOS, D. 7KH0DFKLQHWKDW&KDQJHGWKH:RUOG. New York: Free Press, WU, Y.; FRIZELLE, G.; EFSTATHIOU, J. A study on the cost of operational complexity in customer supplier systems.,qwhuqdwlrqdo -RXUQDO 3URGXFWLRQ (FRQRPLFV, Vol.106, pp , XIA, Y.; CHEN, B.; KOUVELIS, P. Market-Based Supply Chain Coordination by Matching Suppliers Cost Structures with Buyers Order Profiles. 0DQDJHPHQW6FLHQFH, Vol.54, No.11, pp , YAO, J.; LIU, L. Optimization analysis of supply chain scheduling in mass customization.,qwhuqdwlrqdo-rxuqdo3urgxfwlrq(frqrplfv, Vol.117, pp , YEH, K.; CHU, C. Adaptive strategies for coping with product variety decisions.,qwhuqdwlrqdo-rxuqdori2shudwlrqv 3URGXFWLRQ0DQDJHPHQW, Vol.11 No.8, pp , ZINN, W.; BOWERSOX, D. Planning physical distribution with the principle of postponement. -RXUQDORI%XVLQHVV/RJLVWLFV, Vol.9, No.2, pp , 1998.

10 92 WATANABE, C.; ANE, B. Constructing a virtuous cycle of manufacturing agility: concurrent roles of modularity in improving agility and reducing lead time. 7HFKQRYDWLRQ, Vol.24, pp , HUANG, G.; SIMPSON, T.; PINE II, B. The power of product platform in mass customization.,qwhuqdwlrqdo -RXUQDO RI 0DVV &XVWRPL]DWLRQ, Vol.1, No.1, 2005.

11 93 $SrQGLFH As tabelas a seguir apresentam as informações sobre a variedade de produtos ofertada para os países que compõe a União Européia, montadora a montadora. O somatório destas tabelas deu origem a tabela ;:87<6>=@? Alemanha Reino Unido França Espanha Itália Austria Bélgica Bulgaria Chipre Rep. Checa Dinamarca Eslovaquia Eslovenia Estonia Finlandia Grécia Hungria Irlanda Letônia Lituânia Luxemburgo Malta Holanda Polônia Portugal Romênia Suécia ,/.0! 1! 2 3 " #$% ' #&$ & #' ( )#$ ( )% #$ $ *#4 " ' *#"* " #40) kmlon<lop-qrtsvuxwump<yzkmp<um{< A BCDEFG HJI G CKLMONPFLQBMRIFLSDSTQ Alemanha Reino Unido França Espanha Itália Austria Bélgica Bulgaria Chipre Rep. Checa Dinamarca Eslovaquia Eslovenia Estonia Finlandia Grécia Hungria Irlanda Letônia Lituânia Luxemburgo Malta Holanda Polônia Portugal Romênia Suécia UPVW XY ZZ[\/Z 11 ][^] 4 Z_[^] 17 `^[`` 24 abc/yw d ef `[ Zg h[i^ \[ Z_ i[ji

12 @ m±o² m³o m <µ } ~ ƒ ƒ ˆ Š ˆŒ~ ˆ Ž Ž Œ Alemanha Reino Unido França Espanha Itália Austria Bélgica Bulgaria NA NA NA NA Chipre Rep. Checa Dinamarca Eslovaquia Eslovenia Estonia Finlandia Grécia Hungria Irlanda Letônia Lituânia Luxemburgo Malta Holanda Polônia Portugal Romênia Suécia œ š œ žš Ÿ š 0 ¹º»¼½ ¾ ¼ ÀÁÃÂP»ÀÄ Áž0»À Æ¹Æ Ç Ä ÞßPàoßÞ0áãâåäoßxæ<ç Alemanha Reino Unido França Espanha Itália Austria Bélgica Bulgaria Chipre Rep. Checa Dinamarca Eslovaquia Eslovenia Estonia Finlandia Grécia Hungria Irlanda Letônia Lituânia Luxemburgo Malta Holanda Polônia Portugal Romênia Suécia È@ÉÊ0ËÌ ÍÎÏÐ 6 ÑÎÒÒ 2 Ò ÓÎÒÔ 10 Ò ÑÎÐÕ 14 Ö ØÌÊ/Ù ÚÛ ÑÎÑÐ ÓÎÐÜ ÏÎÏÑ Ý ÎÓÍ 94

13 95 "! èéê ëìí îïñð/îêò óôöõpí ó éôøð0í ó ù ëù ú Alemanha Reino Unido França Espanha Itália Austria Bélgica Bulgaria NA NA NA NA Chipre Rep. Checa Dinamarca Eslovaquia Eslovenia Estonia Finlandia Grécia Hungria Irlanda Letônia Lituânia Luxemburgo NA NA NA NA Malta NA NA NA NA Holanda Polônia Portugal Romênia Suécia ûüý þÿ ÿý As tabelas a seguir serviram de base para a construção da tabela 14. OIPQSRUTVQPVW;X #%$& '( ) * +-,* &. / 0213) / 4 $05,) / 6 '6 784 M A C D N C C B j México Brasil Índia China Russia Africa do Sul Coréia do Sul Argentina Australia Indonesia Arabia Saudita Turquia 9;: 7 A 3 C C B 20 FG8HI> <%J ƒ " ; " 3 ˆŠ Šƒ Œ ƒ "ŠƒŽ; YZ[ \] ^ _ `ba_ [ c d egf^ d ḧ Zeia^ d j \ kh u ẅ ẅ s ẅ x México Brasil Índia China Russia Africa do Sul Coréia do Sul Argentina Australia Indonesia NA NA NA NA Arabia Saudita Turquia lnm8o%pq r sẗ 10 v sr v 3 w ẅ15 sr v x sy t 26 z{8 %q8o%} ~8 v s u8v u8s u8 t s v r "¹º»¼½ ¾; ÀÁ ùÄ"Å % % š œž 3 Ÿ œ 8Ÿ «México Brasil Índia China Russia Africa do Sul Coréia do Sul Argentina Australia Indonesia Arabia Saudita Turquia ± ² I³ " I µ ª ª «««ª

14 96 î%ïsðïnîñuòóï3ôõ ÆÇÈ ÉÊË Ì ÍÏÎIÌ È Ð Ñ ÒÔÓSË Ñ Õ ÇÒÖÎIË Ñ É Ø Õ ì â Þ Þ ã México Brasil Índia China Russia Africa do Sul Coréia do Sul Argentina Australia Indonesia Arabia Saudita Turquia ÙÚ ÛÜÝ Þ ßà á 8 ßã 2 ä ßá å 9 á ßå å 11 æç è8ý ÛIéê ë ßã Þ à ßã í ßâ í ßÞ í %'&)(*+-,)./&)01 öi ø ùúû ü ýÿþü ø Sû Öþ%û ù México Brasil Índia China Russia Africa do Sul Coréia do Sul Argentina Australia Indonesia Arabia Saudita NA NA NA NA Turquia !" # $ As tabelas a seguir serviram de base para a construção da tabela ^_)`badc)`/_)ef 9:<;95 = > B 3?C;D8 > E 6E FB Alemanha Reino Unido França Itália Japão EUA Canadá WX GH IJK YK IZ[ \ L L L MN N MN NPO ML L MT QSR T ML O R MT Q QUT R MR V R M] V Ž) ' ' A D ) 'šdž) ' ) œ ghi jkl mnpo4mi q r s tal r u hsco4l r v jv w u Alemanha Reino Unido França Itália Japão EUA Canadá ƒ' z4 ˆ xy z{ } } ~ Š ~ ~ ~ Œ } Œ ~} ~ ~ Š ~ ÆbÇ)ÈDÉ/ÊËdÌbÍ)Î/ÏdÍ)Ð/Ç)ÑÒ žÿ D Ÿ «ª ž Alemanha Reino Unido França Itália Japão EUA Canadá ½'¾ ²4À ± ²4³ Á  µ Ã Ä ¹ Ä º à ¹ Å» º ¹ ¼ µ à øùaú/ù ø4û-üþý/ù)ÿ ÓÔÕ Ö Ø ÙÚ<Û4ÙÕ Ü Ý Þ«ßAØ Ý à ÔÞ ÛDØ Ý á Öá â à è í ê Alemanha Reino Unido França Itália Japão EUA Canadá ãä å4æç è éê 5 ë éì 2íSî ë éê èïî 8 ê éê è 9 ð'ñ òç å4ó ô õ î éö éê í éê ê é ö :96;<36= > & & Alemanha Reino Unido França Itália Japão EUA Canadá!#"$% 5 "$ % 2 ' "( ( 8 % "$ % 10 )*#+#, -. ("'/ ( "0% "%#& 1 "( %

15 97 As tabelas a seguir formam a base para a construção da tabela 16. h ikjtlnmkjoiqpor?@ab C DE FHG4E A#I#JKML6DJN@KOG4DJ PB P QN Alemanha Reino Unido França Itália Japão EUA Canadá RTSUWVX Y#Y Z[[ 12 \Z7Y ] ^#_Z 24Y ] _^#Z 33 a bc XUWd ef ^` YZ[#[ Y Z_#\ ^#Z_ ] ^#Z g#` œq žÿ o < 6 6 < k œko qªÿ«stu#vw xy z {y u#}#~m x~ tƒ{4x~ #v Alemanha Reino Unido França Itália Japão EUA Canadá #ˆ Š # Œ #Ž 12 Œ Ž 6 Ž#Œ 23 # Œ #Ž 32 ŠŴ #Œ # #ŒŽš š#œ #Ž #Œ # ÔŸÕkÖ <Ø ÙÛÚŸÜkÝ Þ:Ükß Õkàoá W ± ² ³H ² µ# ¹ 6± #º» 4± ¼ ¼ ½º æ Alemanha Reino Unido França Itália Japão EUA Canadá ¾T #ÀWÁ ÃÄ8Å#Æ ÇÄ2Æ È ÆÉÄ 12ÈÇ ÊÅ#Ä 19Å#Æ Ë<ÌÍÂÀWÎ ÏÐ Æ Ä ÑÒ Æ Ä Ò#Å Ñ#Ä ÇÓ ÃÄ Æ Ñ â ãäå ç è émêè äëìí¹î ç ìï ãíðê4ç ì ñåñ òï þ ù þ þ Alemanha Reino Unido França Itália Japão EUA Canadá óoô#õwö øùúø 5 ûùü#ý 2 ûùúø 8 úùúø 9 ÿ W õ ù úý ýù ú#ú úù HIJLKMONQPIQRLS! "$#%! & ' (*) ' + (,#% '.- - /0+ 7 Alemanha Reino Unido França Itália Japão EUA Canadá : ; 5 < 9: ; 2 = 9 8> > ; 9: ; 10?@4A67436B C4D > 9 = E > 9 F4; < 9;4< G 9 > ;