Entendendo Michael Porter: O guia essencial da competição e estratégia (Portuguese Edition)

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1 Entendendo Michael Porter: O guia essencial da competição e estratégia (Portuguese Edition) Joan Magretta Click here if your download doesn"t start automatically

2 Entendendo Michael Porter: O guia essencial da competição e estratégia (Portuguese Edition) Joan Magretta Entendendo Michael Porter: O guia essencial da competição e estratégia (Portuguese Edition) Joan Magretta As ideias inovadoras de Porter sobre competição e estratégia desenvolveram-se ao longo de três décadas e espalharam-se por diversas publicações. Todo gestor sabe citar trechos de sua obra vantagem competitiva, cadeia de valor, cinco forças, mas ninguém, nem mesmo o próprio Porter, havia juntado todos esses conceitos num único lugar. Entendendo Michael Porter faz exatamente isso. Escrito por Joan Magretta, com a cooperação de Porter, este livro oferece uma síntese completa e inteligente da obra desse grande especialista, esclarecendo como as estruturas descritas por ele se inter-relacionam e, mais importante, como se relacionam com as realidades práticas enfrentadas pelos gestores. O pensamento moderno sobre competição e estratégia começa com as estruturas de Porter. Elas são, na prática, as mais usadas por executivos no mundo todo. Mas, como Joan Magretta aponta, essas estruturas costumam ser mal aplicadas. A grande experiência da autora no mundo dos negócios lhe permite identificar as mais comuns dessas concepções errôneas entre elas a profunda e perigosa crença no fato de que a competição baseia-se em "ser o melhor. Entenda os conceitos de Porter e veja que competir para ser o melhor é o início de uma corrida para o fundo do poço. Magretta orienta o leitor utilizando exemplos de empresas e informações pontuais, mostrando como as ideias do maior expert mundial em competitividade podem ser aplicadas. Com um glossário de conceitos-chave e uma entrevista inédita com o próprio Porter, este livro será a bíblia dos gestores para a compreensão e a prática da estratégia. De leitura fácil, Entendendo Michael Porter permitirá que os líderes de qualquer organização privada ou pública compreendam e usem as ideias seminais de Porter sobre competição e estratégia para alcançar o sucesso competitivo. Download Entendendo Michael Porter: O guia essencial da com...pdf Read Online Entendendo Michael Porter: O guia essencial da c...pdf

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