Below is the congress schedule. Oral presentations are limited to 20 minutes (15 minutes for presentation and 5 minutes for questions and discussions). Please make sure that presentation is compatible with Microsoft PowerPoint 2010 (both PPT and PPTX formats are acceptable). Segue abaixo a programação de apresentações do congresso. Apresentações orais são limitadas a 20 minutos (15 minutos para apresentação e 05 minutos para perguntas e discussões). Por favor, certifiquese de que a apresentação é compatível com o Microsoft PowerPoint 2010 (formatos PPT e PPTX são aceitáveis). 25/06 9h as 10h30min //// 06/25 9am to 10:30am Sala/Room 12 Sessão / Session: Marketing Verde //// Green Marketing Moderador / Chair: Márcia D Angelo ENVIRONMENTAL MARKETING: ACCEPTANCE OF PRICE PREMIUM Aureo Leal FUCAPE Business School (ES/Brazil) CONSUMER BEHAVIOR WITH ECOLOGICAL AWARENESS: A CROSS-COUNTRY STUDY BRAZIL X CHINA (in COMPORTAMENTO DE CONSUMO ECOLOGICAMENTE CONSCIENTE: ESTUDO COMPARATIVO BRASIL X CHINA Tatiana Azevedo Yeh FUCAPE Business School (ES/Brazil) Jailer Aguiar Lage FUCAPE Business School (ES/Brazil) GREEN MARKETING MIX: A THEORETICAL PERSPECTIVE (in Spanish) MEZCLA DEL MARKETING VERDE: UNA PERSPECTIVA TEÓRICA Thel Augusto Monteiro Universidade Metodista de Piracicaba (SP/Brazil) Antonio Carlos Giuliani Universidade Metodista de Piracicaba (SP/Brazil) Nadia Kassouf Pizzinatto Universidade Metodista de Piracicaba (SP/Brazil) Judith Cavazos-Arroyo Universidad Popular Autónoma del Estado de Puebla (México) Alessio Bessa Sarquis Universidade do Sul de Santa Catarina/UNISUL (SC/Brazil) ENERGY SAVING IN HOSPITALS - IMPLEMENTATION OF A COMMUNICATION AND PERCEPTION CAMPAIGN USING COLLABORATORS OF A HOSPITAL CENTER (in POUPANÇA DE ENERGIA NOS HOSPITAIS IMPLEMENTAÇÃO DE UMA CAMPANHA DE COMUNICAÇÃO E PERCEÇÃO DOS COLABORADORES DE UM CENTRO HOSPITALAR Arminda do Paço Universidade da Beira Interior (Portugal)

25/06 9h as 10h30min //// 06/25 9am to 10:30am Sala/Room 14 Sessão / Session: Marketing Público //// Public Marketing Moderador / Chair: Fábio Moraes INTERNAL-MARKET ORIENTATION IN THE PUBLIC SECTOR: A QUALITATIVE STUDY ON THE FIRE INSPECTION SERVICE OF THE MILITARY FIRE DEPARTMENT OF THE ESPÍRITO SANTO S STATE - BRAZIL Emerson Wagner Mainardes FUCAPE Business School (ES/Brazil) Alexandre dos Santos Cerqueira FUCAPE Business School (ES/Brazil) INFLUENCE FACTORS IN APPOINTMENT OF AN FEDERAL PUBLIC INSTITUTION OF EDUCATION BY STUDENTS THROUGH THE CUSTOMER-TO-CUSTOMER MARKETING (in FATORES QUE INFLUENCIAM A INDICAÇÃO DE UMA INSTITUIÇÃO PÚBLICA FEDERAL DE ENSINO POR SEUS ALUNOS ATRAVÉS DO MARKETING BOCA A BOCA Hildo Anselmo Galter Dalmonech FUCAPE Business School (ES/Brazil) Marko Aurélio Goularte FUCAPE Business School (ES/Brazil) Paulo Ferrare Ramos FUCAPE Business School (ES/Brazil) Danilo Soares Monte-Mor FUCAPE Business School (ES/Brazil) DETERMINANT FACTORS FOR THE UNDERSTANDING OF THE PUBLIC MARKETING IN THE SERVICE OF URBAN ACTIVITIES CONTROL IN A CITY HALL (in FATORES DETERMINANTES PARA O ENTENDIMENTO DO MARKETING PÚBLICO NO SERVIÇO DE CONTROLE DE ATIVIDADES URBANAS NUMA PREFEITURA MUNICIPAL Fabio Aranha Fares FUCAPE Business School (ES/Brazil) Emerson Wagner Mainardes FUCAPE Business School (ES/Brazil) THE PUBLIC SERVER S PERCEPTIONS ON THE QUALITY OF THE PUBLIC SERVICE (in PERCEPÇÕES DO SERVIDOR PÚBLICO A RESPEITO DA QUALIDADE DO SERVIÇO PÚBLICO Cristina Batistuta Novaes FUCAPE Business School (ES/Brazil) Sarah Venturim Lasso FUCAPE Business School (ES/Brazil) 25/06 11h as 12h30min //// 06/25 11am to 12:30pm Sala/Room 12 Sessão / Session: Marketing Social //// Social Marketing Moderador / Chair: Aridelmo Teixeira MARKETING NONPROFITS USING PERFORMANCE DATA: WHY, WHEN, AND HOW? Jonathan D. Taylor University of Maryland University College (UMUC USA) CIGARETTE PACKAGING IN IRELAND: THE PLAIN FUTURE Wesley Connolly Tong Cork Institute of Technology (Ireland) Maurice Murphy Cork Institute of Technology (Ireland) APPLYING SOCIAL MARKETING PRINCIPLES TO AN AFRICAN VILLAGE MODEL FOR ORPHANED CHILDREN Marlize Terblanche-Smit Stellenbosch University (South Africa) Marius Maré Stellenbosch University (South Africa) Ronel du Preez Stellenbosch University (South Africa) THE SOCIAL MARKETING AS COMPETITIVE DIFFERENTIAL: THE CASE OF THE COMPANY EXPRESSO GUANABARA (in O MARKETING SOCIAL COMO DIFERENCIAL COMPETITIVO: O CASO DA EMPRESA EXPRESSO GUANABARA Patrícia Gêmily G. de Oliveira Universidade Federal do Ceará (CE/Brazil) Renata Aquino Ribeiro Universidade Federal do Ceará (CE/Brazil) Augusto C. A. Cabral Universidade Federal do Ceará (CE/Brazil) Sandra M. dos Santos Universidade Federal do Ceará (CE/Brazil)

25/06 11h as 12h30min //// 06/25 11am to 12:30pm Sala/Room 14 Sessão / Session: Responsabilidade Social Corporativa //// Corporate Social Responsibility Moderador / Chair: Valcemiro Nossa CONTRIBUTIONS FOR A ARGUMENTATION OF CORPORTE SOCIAL RESPONSIBILITIY FROM THE PERSPECTIVE OF CIVIL ECONOMY Oscar Licandro Catholic University of Uruguay (Uruguay) UNIVERSITY SOCIAL RESPONSIBILITY AS ANTECEDENT OF STUDENTS UNIVERSITY EXPERIENCE Carlota L. Aza University of León (Spain) José Luis Vázquez Burguete University of León (Spain) Ana Lanero University of León (Spain) Pablo Gutiérrez University of León (Spain) María P. García University of León (Spain) VOLUNTEERING AS PART OF CSR-COMPANY SUPPORT FOR EMPLOYEE VOLUNTEERING Erzsebet Hetesi University of Szeged (Hungary) Andrea Csovcsics University of Szeged (Hungary) NEUROMARKETING & CORPORATE SOCIAL RESPONSIBILITY. SOME ETHICAL CONSIDERATIONS (in Spanish) NEUROMARKETING & RESPONSABILIDAD SOCIAL CORPORATIVA. ALGUNAS REFLEXIONES ÉTICAS M. Mercedes Galan-Ladero University of Extremadura (Spain) Clementina Galera Casquet University of Extremadura (Spain) Victor Valero Amaro University of Extremadura (Spain) M. Jesus Barroso Mendez University of Extremadura (Spain) 25/06 14h as 16h //// 06/25 14pm to 16pm Sala/Room 12 Sessão / Session: Marketing Turístico e Territorial //// Tourism and Territorial Marketing Moderador / Chair: Danilo Montemor APPLICATION OF THE PROSPECTIVE APPROACH TO BOOST LOCAL DEVELOPMENT IN THE MUNICIPALITY OF ZARZAL - VALLE DEL CAUCA (in Spanish) APLICACIÓN DEL ENFOQUE PROSPECTIVO PARA IMPULSAR EL DESARROLLO LOCAL EN EL MUNICIPIO DE ZARZAL - VALLE DEL CAUCA Edy Lorena Burbano Vallejo Universidad de San Buenaventura Cali (Colombia) Eugenio Moreno Universidad de San Buenaventura Cali (Colombia) THE PLACE BRANDING AS A TOOL FOR TERRITORIAL DEVELOPMENT: COMPARATIVE ANALYSIS OF CASES OF FOZ DO IGUAÇU (BRAZIL) AND A CORUÑA (SPAIN) (in O PLACE BRANDING COMO FERRAMENTA PARA O DESENVOLVIMENTO TERRITORIAL: ANÁLISE COMPARATIVA DOS CASOS DE FOZ DO IGUAÇU (BRASIL) E A CORUNHA (ESPANHA) Eloisa Maieski Antunes Universidade Tecnológica Federal do Paraná (PR/Brazil) José Javier Orosa González Universidad de A Coruña (Spain) STAKEHOLDERS IN SUSTAINABLE PLACE DEVELOPMENT Anna Vaňová Matej Bel University (Slovakia) Katarína Vitálišová Matej Bel University (Slovakia) Kamila Borseková Matej Bel University (Slovakia) DEVELOPMENT AND PROMOTION OF TOURISM ACTIVITIES IN THE BULGARIAN DISTRICT OF SLIVEN Blaga Stoykova Trakia University (Bulgaria) Jose Luis Vázquez Burguete University of Leon (Spain) Ivan Georgiev Trakia University (Bulgaria) THE ROMANTIC ROUTE: A LONGITUDINAL ANALYSIS OF THE SOCIAL INNOVATIONS DERIVING FROM A TOURISTIC ENTERPRISE Manuela Rösing Agostini Universidade do Vale do Rio dos Sinos/UNISINOS (RS/Brazil) Paula Maines da Silva Universidade do Vale do Rio dos Sinos/UNISINOS (RS/Brazil) Leandro Marcio Langoski Universidade do Vale do Rio dos Sinos/UNISINOS (RS/Brazil)

25/06 14h as 16h //// 06/25 14pm to 16pm Sala/Room 14 Sessão / Session: Desenvolvimento Social e Negócios /// Social Development and Business Moderador / Chair: Bruno Félix CONTRIBUTIONS OF SOCIAL ALLIANCES IN DEVELOPMENT OF INCLUSIVE BUSINESS: LEARNING EXPERIENCES WITH WASTE CLASSIFIERS (in Spanish) CONTRIBUCIÓN DE LAS ALIANZAS SOCIALES AL DESARROLLO DE NEGOCIOS INCLUSIVOS. APRENDIZAJES DE LAS EXPERIENCIAS CON CLASIFICADORES DE RESIDUOS Oscar Licandro Catholic University of Uruguay (Uruguay) THE STRATEGIC ALIGNMENT IN A VOLUTARY AND NONPROFIT ORGANIZATION: THE CASE STUDY OSCIPE AIESEC (in O ALINHAMENTO ESTRATÉGICO EM UMA ORGANIZAÇÃO VOLUNTÁRIA: O ESTUDO DE CASO DA OSCIPE AIESEC André Sarmento Spalenza Universidade Federal do Espírito Santo (ES/Brazil) PUBLIC JOINT VENTURES AND THE BUSINESS PROCESS OF COOPERATION, PARTNERSHIP AND STRATEGIC ALLIANCES (in JOINT VENTURE PÚBLICO E O PROCESSO NEGOCIAL DE COOPERAÇÃO, PARCERIAS E ALIANÇAS ESTRATÉGICAS Olindina Xavier Cunha (GO/Brazil) AN OVERVIEW ON SOCIAL INNOVATION RESEARCH: ANTECEDENTS AND TRENDS Manuela Rösing Agostini Universidade do Vale do Rio dos Sinos/UNISINOS (RS/Brazil) Luciana Marques Vieira Universidade do Vale do Rio dos Sinos/UNISINOS (RS/Brazil) Rosana da Rosa Portella Tondolo Faculdade Meridional (RS/Brazil) Vilmar Antonio Gonçalves Tondolo Universidade de Caxias do Sul (RS/Brazil) CONCEPTUAL MODEL OF TRUST AND COMMITMENT AS SUPPORT BASES AND DEVELOPMENT OF COOPERATIVE NETWORKS (in MODELO CONCEITUAL DA CONFIANÇA E DO COMPROMETIMENTO COMO BASES DE SUSTENTAÇÃO E DESENVOLVIMENTO DAS REDES DE COOPERATIVAS Saturnina Alves da Silva Martins Universidade Paulista (SP/Brazil) Claudia Rosa de Moura Velozo Universidade Paulista (SP/Brazil) Ernesto Michelangelo Giglio Universidade Paulista (SP/Brazil) 25/06 16h30min as 18h30min //// 06/25 16:30pm to 18:30pm Sala/Room 12 Sessão / Session: Desenvolvimento Social e Negócios /// Social Development and Business Moderador / Chair: Bruno Funchal THIRD SECTOR MANAGEMENT: AN ANALYSIS FROM THE MOBILIZING DIMENSION OF ORGANIZATIONAL SOCIAL CAPITAL Rosana da Rosa Portella Tondolo Faculdade Meridional (RS/Brazil) Claudia Cristina Bitencourt Universidade do Vale do Rio dos Sinos/UNISINOS (RS/Brazil) Vilmar Antonio Gonçalves Tondolo Universidade de Caxias do Sul (RS/Brazil) WHY ARE COMMERCIAL BANKS WORKING WITH MICROCREDIT? (in POR QUE BANCOS COMERCIAIS ESTÃO ATUANDO EM MICROCRÉDITO? Lívia Tiemi Bastos Universidade de São Paulo/USP (SP/Brazil) José Roberto Ferreira Savoia Universidade de São Paulo/USP (SP/Brazil) José Augusto Giesbrecht da Silveira Universidade de São Paulo/USP (SP/Brazil) EVOLUTION OF COOPERATIVES OF SELECTIVE COLLECTION OF ELECTRO - ELECTRONICS SOLID WASTE: AN ANALYSIS FROM THE ATTRIBUTIONS OF THE AUDIENCE (in EVOLUÇÃO DE COOPERATIVAS DE COLETA SELETIVA DE RESÍDUOS SÓLIDOS ELETROELETRÔNICOS: UMA ANÁLISE A PARTIR DAS ATRIBUÇÕES DA AUDIÊNCIA Ana Carolina Simões Braga Universidade Presbiteriana Mackenzie (SP/Brazil) Dimária Silva e Meirelles Universidade Presbiteriana Mackenzie (SP/Brazil) MARKET ORIENTATION, COMPETITIVE ADVANTAGE AND ORGANIZATIONAL PERFORMANCE: CONTRIBUTIONS IN CONSTRUCTION AND PROPOSAL OF A MODEL CONCEPT (in ORIENTAÇÃO PARA O MERCADO, VANTAGENS COMPETITIVAS E DESEMPENHO ORGANIZACIONAL: CONTRIBUTOS NA CONSTRUÇÃO E PROPOSTA DE UM MODELO CONCEPTUAL Paulo Gonçalves Politécnico do Porto (Portugal)

Ana Paula Rodrigues Universidade de Trás-os-Montes e Alto Douro (Portugal) Helena Alves Universidade da Beira Interior (Portugal) Amélia Brandão Universidade do Porto (Portugal) SUPPORTING STAKEHOLDER RELATIONSHIP MANAGEMENT VIA DISCLOSURE ON RESOURCE ORIGINS: EVIDENCE FROM THE WORLD S TOP NGOS Kevin Joseph Good Universidade Federal de Santa Catarina (SC/Brazil) José Alonso Borba Universidade Federal de Santa Catarina (SC/Brazil) Lucas Martins Dias Maragno Universidade Federal de Santa Catarina (SC/Brazil) 25/06 16h30min as 18h30min //// 06/25 16:30pm to 18:30pm Sala/Room 14 Sessão / Session: Comportamento de Consumo //// Consumption Behavior Moderador / Chair: Graziela Fortunato BEHAVIOURAL FACTORS DETERMINING ADOLESCENTS FRUIT CONSUMPTION AND THE IMPORTANCE OF SOCIAL SUPPORT (in FATORES COMPORTAMENTAIS DETERMINANTES NO CONSUMO DE FRUTA NOS ADOLESCENTES E A IMPORTÂNCIA DO SUPORTE SOCIAL Joana Rita Silvestre Godinho Universidade da Beira Interior (Portugal) Helena Alves Universidade da Beira Interior (Portugal) IDENTIFICATION OF HEDONISM MEASUREMENT ATTRIBUTES Gustavo da Rosa Borges Universidade Regional de Blumenau (SC/Brazil) Vanessa Edy Dagnoni Mondini Universidade Regional de Blumenau (SC/Brazil) Maria José Carvalho de Souza Domingues Universidade Regional de Blumenau (SC/Brazil) Carlos Eduardo Facin Lavarda Universidade Regional de Blumenau (SC/Brazil) THE ROLE OF FOOD LABELS ON PARENTAL PURCHASE DECISION IN A SCENARIO OF INCREASING CHILDHOOD OBESITY (in O PAPEL DOS RÓTULOS DE ALIMENTOS NA DECISÃO DE COMPRA DOS PAIS EM UM CENÁRIO DE CRESCIMENTO DA OBESIDADE INFANTIL Ayanne Santos Teixeira Fundação Getúlio Vargas/EAESP (SP/Brazil) Tânia Modesto Veludo-de-Oliveira Fundação Getúlio Vargas/EAESP (SP/Brazil) IS MASCULINITY A PROBLEM FOR MALE HEALTH? Kieran Geary Cork Institute of Technology (Ireland) Maurice Murphy Cork Institute of Technology (Ireland) FROM COMMERCIAL MARKETING TO ELECTORAL MARKETING: ATTRIBUTES OF THE CANDIDATES QUALITY (in ATRIBUTOS DA QUALIDADE DOS CANDIDATOS DO MARKETING COMERCIAL AO MARKETING ELEITORAL Danilo Soares Monte-Mor FUCAPE Business School (ES/Brazil) Vinícius Quintino FUCAPE Business School (ES/Brazil) 26/06 9h as 10h30min //// 06/26 9am to 10:30am Sala/Room 12 Sessão / Session: Marketing Social //// Social Marketing Moderador / Chair: Arilda Teixeira INFLUENCE OF SOCIAL MARKETING IN CORPORATE IMAGE (in INFLUÊNCIA DO MARKETING SOCIAL NA IMAGEM CORPORATIVA Andrea J. B. Sima Universidade Presbiteriana Mackenzie (SP/Brazil) Sonia Monken Universidade Nove de Julho/UNINOVE (SP/Brazil) Aléssio Bessa Sarquis Universidade do Sul de Santa Catarina/UNISUL (SC/Brazil) Vilmar Antonio Gonçalves Tondolo Universidade de Caxias do Sul (RS/Brazil) DOES GENDER REALLY MATTER WHEN WE ARE TALKING ABOUT ENERGY SAVING ATTITUDES AND BEHAVIOURS? Arminda do Paço University of Beira Interior (Portugal) Chris Shiel Bournemouth University (United Kingdom) Debby Cotton Plymouth University (United Kingdom)

Tânia Lavrador University of Beira Interior (Portugal) DRINKING BEHAVIOUR, ALCOHOL MOTIVES AND OUTCOME EXPECTANCIES OF SOUTH AFRICAN UNIVERSITY STUDENTS: A SOCIAL MARKETING PERSPECTIVE BW Lategan Stellenbosch University (South Africa) Ronel Du Preez Stellenbosch University (South Africa) CD Pentz Stellenbosch University (South Africa) SOCIAL MARKETING AS TOOL OF AWARENESS. AN EXPLORATORY STUDY ABOUT ITS APPLICATION IN THE ERADICATION OF CHILD MARRIAGE (in Spanish) EL MARKETING SOCIAL COMO INSTRUMENTO DE SENSIBILIZACIÓN. UN ESTUDIO EXPLORATORIO SOBRE SU APLICACIÓN EN LA ERRADICACIÓN DEL MATRIMONIO INFANTIL Francisco I. Vega-Gomez University of Extremadura (Spain) M. Mercedes Galan-Ladero University of Extremadura (Spain) 26/06 9h as 10h30min //// 06/26 9am to 10:30am Sala/Room 14 Sessão / Session: Marketing Público //// Public Marketing Moderador / Chair: Valcemiro Nossa INTERNAL MARKETING ORIENTATION IN THE PUBLIC SERVICE: ANALYSIS OF AN EDUCATIONAL INSTITUTION (in ORIENTAÇÃO PARA O MERCADO INTERNO NO SERVIÇO PÚBLICO: ANÁLISE DE UMA INSTITUIÇÃO DE ENSINO Zâmora Cristina dos Santos FUCAPE Business School & IFES Aracruz (ES/Brazil) Romulo Matos de Moraes FUCAPE Business School & IFES Alegre (ES/Brazil) José Marcos Nunes Benevenute FUCAPE Business School & IFES Alegre (ES/Brazil) ANTECEDENTS OF THE QUALITY OF INFORMATION TECHNOLOGY SERVICES: A STUDY OF A BRAZILIAN PUBLIC AGENCY (in ANTEDEDENTES DA QUALIDADE DE SERVIÇOS DE TECNOLOGIA DA INFORMAÇÃO: UM ESTUDO EM UM ÓRGÃO PÚBLICO BRASILEIRO Danilo Magno Marchiori FUCAPE Business School (ES/Brazil) PARTICIPATION OF CIVIL SOCIETY IN PUBLIC ADMINISTRATION IN BRAZIL: A STUDY OF MUNICIPAL COUNCILS (in A PARTICIPAÇÃO DA SOCIEDADE CIVIL NA ADMINISTRAÇÃO PÚBLICA NO BRASIL: UM ESTUDO DOS CONSELHOS MUNICIPAIS Michelle M. Bronstein UNIGRANRIO (RJ/Brazil) Joaquim Rubens Fontes Filho EBAPE/Fundação Getulio Vargas (RJ/Brazil) Gabriel Alves Pimenta EBAPE/Fundação Getulio Vargas (RJ/Brazil) SOCIAL NETWORKS AND RELATIONSHIPS ENABLERS BETWEEN PUBLIC SERVICES AND SOCIAL INSTITUTIONS (in FATORES FACILITADORES DE RELAÇÕES ENTRE SERVIÇOS PÚBLICOS E INSTITUIÇÕES SOCIAIS EM REDE SOCIAIS Carla Costa Universidade do Porto (Portugal) João Proença Universidade do Porto (Portugal) Teresa Proença Universidade do Porto (Portugal) 26/06 11h as 12h30min //// 06/26 11am to 12:30pm Sala/Room 12 Sessão / Session: Marketing Esportivo e Cultural //// Sports and Cultural Marketing Moderador / Chair: Fábio Moraes THEATRE MARKETING: YOUTH MARKET SEGMENTATION Mirna Leko Šimić Faculty of Economics Osijek (Croatia) Martina Mikrut Faculty of Law Osijek (Croatia) FOOTBALL ECONOMICS: BRAZILIAN SCIENTIFIC PRODUCTION IN A BIBLIOMETRICAL ANALYSIS (in PRODUÇÃO CIENTÍFICA BRASILEIRA SOBRE FUTEBOL NA ÁREA DE ECONOMIA: UM ESTUDO BIBLIOMÉTRICO Sandra Maria dos Santos Universidade Federal do Ceará (CE/Brazil) Augusto C. A. Cabral Universidade Federal do Ceará (CE/Brazil) Renata Aquino Ribeiro Universidade Federal do Ceará (CE/Brazil) Virna Vidal Menezes Universidade Federal do Ceará (CE/Brazil)

Natalia L. S. Holt Universidade Federal do Ceará (CE/Brazil) Francisco Yuri R. Barroso Universidade Federal do Ceará (CE/Brazil) José Wilson A. de Brito Universidade Federal de Juiz de Fora (MG/Brazil) GOLD RUSH - THE EFFECT OF PROFESSIONALIZATION ON A SPORT ORGANIZATION Fernando A. Fleury Universidade Nove de Julho/UNINOVE and Universidade de São Paulo/USP (SP/Brazil) Rui D. Marques Universidade Nove de Julho/UNINOVE (SP/Brazil) Luis Fernando Mello Barreto Universidade de São Paulo/USP (SP/Brazil) Andres Rodriguez Veloso Universidade de São Paulo/USP (SP/Brazil) FOOTBALL MARKET INSTITUTIONS AND THEIR DEVELOPMENT: A BIBLIOMETRICAL ANALYSIS OF BRAZILIAN SCIENTIFIC PRODUCTION (in O FUTEBOL E SUA CADEIA PRODUTIVA: MAPEAMENTO DA PRODUÇÃO CIENTÍFICA BRASILEIRA Renata Aquino Ribeiro Universidade Federal do Ceará (CE/Brazil) Sandra M. dos Santos Universidade Federal do Ceará (CE/Brazil) Augusto C. A. Cabral Universidade Federal do Ceará (CE/Brazil) Natalia L. S. Holt Universidade Federal do Ceará (CE/Brazil) 26/06 11h as 12h30min //// 06/26 11am to 12:30pm Sala/Room 14 Sessão / Session: Comportamento de Doadores//// Donor behavior Moderador / Chair: Fernando Galdi TIME DONATION: FACTORS FOR VOLUNTEERING Rozélia Laurett FUCAPE Business School (ES/Brazil) Sarah Venturim Lasso FUCAPE Business School (ES/Brazil) Cristina Batistuta Novaes FUCAPE Business School (ES/Brazil) Gabriela Maffei Spinasse FUCAPE Business School (ES/Brazil) DONATION INTENTION IN DIFFERENT CULTURES: THE ROLE OF COLLECTIVE GUILT Lucia S. G. Barros Fundação Getúlio Vargas/EBAPE (RJ/Brazil) Julia von Schuckmann Fundação Getúlio Vargas/EBAPE (RJ/Brazil) PERSONAL CHARACTERISTICS AND EXTERNAL MOTIVATORS AS ANTECEDENTS TO THE ACT OF MONEY AND / OR GOODS DONATION Emerson Wagner Mainardes FUCAPE Business School (ES/Brazil) Rozélia Laurett FUCAPE Business School (ES/Brazil) Nívea Coelho Pereira Degasperi FUCAPE Business School (ES/Brazil) Sarah Venturim Lasso FUCAPE Business School (ES/Brazil) THE STILL UNKOWN ONE FOR ONE MOVEMENT M. Isabel Sánchez-Hernández University of Extremadura (Spain) 26/06 14h as 16h //// 06/26 14pm to 16pm Sala/Room 12 Sessão / Session: Empreendedorismo e Inovação //// Entrepreneurship and Innovation Moderador / Chair: Danilo Monte-mor CREATIVE ECONOMY AND SMALL BUSINESS ENTREPRENEURSHIP: A CASE STUDY IN A DESIGN COMPANY (in ECONOMIA CRIATIVA E O EMPREENDEDORISMO NO CEÁRA: UM ESTUDO DE CAMPO EM UMA EMPRESA DE DESIGN Patrícia Gêmily G. de Oliveira Universidade Federal do Ceará (CE/Brazil) Renata Aquino Ribeiro Universidade Federal do Ceará (CE/Brazil) Augusto C. A. Cabral Universidade Federal do Ceará (CE/Brazil) Sandra M. dos Santos Universidade Federal do Ceará (CE/Brazil) William B. Freitas Filho Universidade Federal do Ceará (CE/Brazil) PROCESS OF PURCHASE DECISION OF THE AUTONOMOUS ENTREPRENEUR (in PROCESSO DE DECISÃO DE COMPRA DO EMPREENDEDOR AUTÔNOMO Renata Saavedra Castro Trindade FUCAPE Business School (ES/Brazil) Robson Moro Aioffi Faculdades Integradas de Aracruz/FAACZ (Es/Brazil)

RELATIONSHIP BETWEEN ENTREPRENEURSHIP, SOCIAL ECONOMIC DEVELOPMENT AND COMPETITIVENESS: AN ANALYSIS IN IBEROAMERICAN COUNTRIES Isaac Gezer Silva de Oliveira Instituto Federal do Espírito Santo/IFES (ES/Brazil) Pedro Borges Junior - Universidade Federal do Espírito Santo (ES/Brazil) Sâmela Pedrada Cardoso Instituto Federal do Espírito Santo/IFES (ES/Brazil) THE INFLUENCE OF ECONOMIC RECESSIONS IN FACTORS THAT AFFECT THE ENTREPRENEURIAL INTENT (in A INFLUÊNCIA DA RECESSÃO ECONÔMICA NOS FATORES QUE IMPACTAM A INTENÇÃO DE EMPREENDER Tarciane Roldão FUCAPE Business School (ES/Brazil) Danilo Soares Monte-Mor FUCAPE Business School (ES/Brazil) 26/06 14h as 16h //// 06/26 14pm to 16pm Sala/Room 14 Sessão / Session: Comportamento de Consumo //// Consumption Behavior Moderador / Chair: Márcia D Angelo ETHNOGRAPHIC STUDY ON THE BEHAVIOR OF MALE CONSUMERS IN A SHOPPING CENTER FROM BELO HORIZONTE (in ESTUDO ETNOGRÁFICO SOBRE O COMPORTAMENTO DOS CONSUMIDORES MASCULINOS EM UM SHOPPING CENTER DE BELO HORIZONTE Valcir Marcilio Farias Faculdade Ciências da Vida (MG/Brazil) SHAKING OFF THE SALT HABIT: THE GRADUAL REDUCTION IN SALT CONSUMPTION Michael Barry Cork Institute of Technology (Ireland) Maurice Murphy Cork Institute of Technology (Ireland) VOTER S BEHAVIOR IN THE CHOOSING OF THE CANDIDATE (in O COMPORTAMENTO DO ELEITOR NA ESCOLHA DO CANDIDATO Érika Ronqueti Terra Silva FUCAPE Business School (ES/Brazil) STUDENT SATISFACTION AT THE URUGUAYAN PUBLIC UNIVERSITY. AN APPLICATION OF A MEASUREMENT INSTRUMENT USED IN A PORTUGUESE UNIVERSITY (in Spanish) APLICACIÓN DE UN INSTRUMENTO DE MEDICIÓN DE LA SATISFACCIÓN EN LA ENSEÑANZA UNIVERSITÁRIA PORTUGUESA EN UNA INSTITUCIÓN EDUCATIVA DE URUGUAY Ramón Alvarez Universidad de la República/UderlaR (Uruguay) Danny Freira Universidad de la República/UderlaR (Uruguay) Helena Alves Universidade da Beira Interior (Portugal) Elena Vernazza Universidad de la República/UderlaR (Uruguay) THE INFLUENCE OF LOYALTY IN THE WORD-OF-MOUTH ADVERTISING BY A NON-PROFIT HIGHER EDUCATION INSTITUTION Gustavo da Rosa Borges Universidade Regional de Blumenau (SC/Brazil) Vanessa Edy Dagnoni Mondini Universidade Regional de Blumenau (SC/Brazil) Maria José Carvalho de Souza Domingues Universidade Regional de Blumenau (SC/Brazil)