E-Business & FedEx

Transcrição

1 NEW BUSINESS DEVELOPMENT FIA FEA USP PROF. JAMES WRIGHT The entrepreneurial process New Business Development Class # Fedex case James Wright Based on data and information provided by Guilherme Gatti MD Marketing 2 Fred Smith`s project Paper for class in economics - YALE Hub-and-spoke system began in 1973 Synchronized operation Tracking Guaranteed delivery until 10:30 a.m. (USA) Documents and packages (any size) One of the world s largest air fleets Central hub in Memphis Secondary hubs abroad 3 1

2 FedEx in Brazil... Founded in 1989 (Flying Tigers) Operations in Viracopos (VCP) 5 weekly flights DC-10 to MEM 5 weekly flights to BUE/SCL Own operations in São Paulo, Rio de Janeiro, Campinas, and Porto Alegre HQ for South America in Campinas. Authorized representatives in other locations 4 (180+ cities and flights/night) 5 Environment forces Demographic changes Supply chain globalization E-commerce Time compression Technological changes World Culture emergence Custom marketing Strategic alliances 6 2

3 FedEx History 1971 Founded by Frederick Smith 1973 Operation begins 1975 First profit 1979 International operation begins (Canada) 1981 Opening of Memphis hub and launching of overnight service st American company to reach US$ 1 billion in revenue without merger or acquisition 1984 Establishes operations in Europe and Asia 7 FedEx History million packets per night Purchases Flying Tigers and starts operations in Latin America 1994 Logo change 2016 Some figures Revenue US$ 50,365 billion 657 aircrafts Over 160 K motorized vehicles Over 170 K employees 8 Reference: FedEx s HP Solution in USA Web Orders Internet Customer s Server Orders via FedEx Credit WebAPI Authorization Santa Clara, CA Lincoln, CA Customer Hewlett Packard s Bank Credit Card Services Bureau FedEx EDC Memphis, TN Phone Orders Huntsville, AL 9 Sykes Call Center Express Delivery of Product Richmond, VA 3

4 PEOPLE Survey-Feedback-Action Performance Review Merits Guaranteed Fair Treatment Open-Doors Tuition Refund Bravo Zulu Star & Superstar Awards 10 SERVICE COSMOS Satellite Tracking System Unrestricted weight and size delivery guarantee Internet Services (InternetShip, WEB-API) Convenience Points Packaging Options Detailed Invoices 11 PROFIT Global billing reached USD 20 billion in 2002, USD 38 billion in 2010 and over USD 50 billion in 2016 International market is growing at a faster pace than American one. Global, multinational and local customers from more than 236 countries Profitability measured in return per kg or package carried Automation increases profitability levels 12 Reference: 4

5 The 11 Principles What you do for your people is never enough Hands on the job Rewards are absolutely and positively all A winning culture has many cultures One ounce of inspiration is worth a pound of control The first rule is to change the rules There is hope for problems Software means savings, services and sales The one who hesitates is lost (but remember to take a look before you jump) It's hard to let it roll (learn from mistakes and move on) Image is reality (if you work it out) 13 Os 11 Princípios Nunca é suficiente o que você faz por seu pessoal Todos com mãos à obra As recompensas são absoluta e positivamente tudo Uma cultura vencedora possui muitas culturas Uma grama de inspiração vale um quilo de controle A primeira regra é mudar as regras Há esperança também para os problemas Software significa economias, serviços e vendas Aquele que hesita está perdido (mas lembre-se de olhar antes de saltar) É difícil deixar rolar (aprenda com os erros e vá adiante) A imagem é a realidade (se você trabalhá-la) 14 5