Monitoramento e métricas de Mídias Sociais - do estagiário ao CEO (Portuguese Edition)

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1 Monitoramento e métricas de Mídias Sociais - do estagiário ao CEO (Portuguese Edition) Diego Monteiro, Ricardo Azarite Click here if your download doesn"t start automatically

2 Monitoramento e métricas de Mídias Sociais - do estagiário ao CEO (Portuguese Edition) Diego Monteiro, Ricardo Azarite Monitoramento e métricas de Mídias Sociais - do estagiário ao CEO (Portuguese Edition) Diego Monteiro, Ricardo Azarite Escrito pelo cofundador do Scup; uma das principais ferramentas de monitoramento do país. Destaque nos principais blogs e sites de marketing e mídias sociais (Adnews; Mídia8; Jornal do Empreendedor; etc). Guia completo para formar a equipe; monitor; definir métricas e transformar dados em informações úteis para o negócio. Esta obra procura falar sobre a importância do monitoramento em mídias sociais e pretende mostrar como implementá-lo para extrair os melhores resultados. Os autores defendem a ideia de que as mídias sociais devem ser uma competência atribuída a diversas áreas da empresa. A primeira parte do livro busca não só revelar a importância do monitoramento de mídias sociais para profissionais de qualquer área ou posição; como também esmiuçar as etapas e dificuldades de uma empresa que deseja dialogar com seus clientes no mundo digital. O debate é ilustrado por depoimentos de profissionais da área que atuam em instituições como Vivo; Philips; Grupo Fleury; FAAP e outras. A partir desse cenário; Diego Monteiro e Ricardo Azarite unem os pontos até chegarem à metodologia de trabalho chamada SMC (Social Media Cycle); apresentada no livro. Download Monitoramento e métricas de Mídias Sociais - do...pdf Read Online Monitoramento e métricas de Mídias Sociais - d...pdf

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