outperform their industry peers financially by more than 20%

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3 10x increase every five years 4.3 connected devices per adult 85% from new data types Data explosion Consumerizati on of IT 27% using social media input By 2015, organizations integrating high-value, diverse, new information types and sources into a coherent information management infrastructure will outperform their industry peers financially by more than 20%. Gartner, Regina Casonato et al., Information Management in the 21 st Century

4 The many sources and rapid growth of data requires a new approach

5 A necessidade Lidar com o crescimento no volume, velocidade e variedade dos dados 44% dos usuários (350 milhões de pessoas) acessam o Facebook via 50% dispositivos da geração móveis. do milênio usam dispositivos móveis para pesquisar produtos. Mobilidade 70% dos donos de smartphones dos Estados Unidos fazem compras online regularmente via 60% dos seus dispositivos. dados móveis dos EUA serão transmissões de áudio e vídeo até Mobilid ade Nuvem Consoles de jogo agora são usados uma média de para conexão com a Internet. 1,5 h/semana 33% do BI será consumido via dispositivos portáteis até /3 do tráfego móvel mundial serão por vídeo até % das pessoas recomendam uma marca que curtem 1 em cada 4 usuários do Facebook inclui sua localização nas postagens (2 bilhões/mês). ou seguem em Marcas recebem uma rede social milhões de milhões tweets são de "curtidas" no hospedados no Facebook por Twitter todos os dias. dia. Social Big Data 1,8 zettabytes de dados digitais foram usados em todo o mundo em 2011, 30% a mais que em % de crescimento em dados não estruturados está previsto para os próximos cinco anos.

6 VELOCITY VOLUME Dados relacionais VARIETY

7 Volume Petabytes Terabytes Gigabytes Megabytes Data Complexity: Variety and Velocity

8 What s the social sentiment for my brand or products? How do I better predict future outcomes? LIVE DATA FEEDS SOCIAL & WEB ANALYTICS How do I optimize my fleet based on weather and traffic patterns? ADVANCED ANALYTICS

9 IT infrastructure optimization Legal discovery Social network analysis Traffic flow optimization Web app optimization Churn analysis Natural resource exploration Weather forecasting Healthcare outcomes Fraud detection Life sciences research Advertising analysis Equipment monitoring Smart meter monitoring

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13 Microsoft HDInsight Server HDInsight Service

14 DISCOVER AND RECOMMEND SELF-SERVICE OPERATIONAL PREDICTIVE INSIGHTS DATA ENRICHMENT TRANSFORM AND CLEAN MOBILE REAL-TIME COLLABORA TIVE SHARE AND GOVERN External Data and Services MARKETPLACE DATA MANAGEMENT RELATIONA L NON-RELATIONAL MULTIDIMENSIONAL STREAMING

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19 Start Small With A Few TB and Linearly Scale OUT Add Capacity Smallest (0TB) To Largest (7PB) Start small with a few Terabyte warehouse Add Capacity Add capacity up to 7 Petabytes 0TB 7 PB

20 The Ease of An Appliance Parallel Data Warehouse Pre-Built Hardware + Software Appliance Co-engineered with HP and Dell Pre-built Hardware Pre-installed Software

21 Fundamental Breakthrough in Data Processing SQL Single Query; Structured and Unstructured SQL Server 2012 PDW Powered by PolyBase Query and join Hadoop tables with Relational Tables Use Standard SQL language Select, From Where

22 Familiar Tools To Analyze Structured/Unstructured Data Familiar Tools Analyse Big Data Native Microsoft BI Integration to PDW Structured and unstructured data in same spreadsheet Widely adopted and familiar user tools

23 Lowest Price/Terabyte In Industry Price/TB Of Leading Vendors Lowest Price/TB Significantly lower price/terabyte than closest competitor 2.5x lower Price/Terabyte than Previous Version $/TB = (Hardware + Software list price ). (Compression X Performance Disk Capacity) Pricing analysis done on last know publicly accessible information available and represents the current view of Microsoft Corporation as of the date of this presentation. Because companies respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided outside of the sources cited or after the date of this presentation. Source: Value Prism Consulting: Microsoft s SQL Server Parallel Data Warehouse Provides High Performance and Great Value; website:

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26 Application Servers StorSimple CiS Most Active Data on SSD Warm data on SAS Local Tier Speed of SSD/ SAS + Elasticity of Cloud Azure Storage Inactive Data + Backup Copies in Cloud StorSimple connects Windows, Hyper- V and VMware servers to Azure Storage in minutes with no application modification Benefits Consolidates primary, archive, backup, DR thru seamless integration with Azure Cloud Snapshots = revolutionary speed, simplicity and reliability for backup and recovery Reduces enterprise storage TCO by 60 80%

27 Install Agent Back up Register and configure Recover to the same or a different server

28 Business Continuity Solution on Windows Azure Cloud Backup on Windows Azure Use for Disaster Recovery

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