1.000 Estrutura (%) D 2013 / 2012 Intra + Extra UE

Tamanho: px

Começar a partir da página:

Download "1.000 Estrutura (%) D 2013 / 2012 Intra + Extra UE"

Ana Carolina Carvalhal Franco
8 Há anos
Visualizações:

5 Fonte: IVV/INE Incl. Porto e Madeira Estrutura (%) D 2013 / 2012 Intra + Extra UE jan-jun jan-jun jan-jun Estr. FRANCA ,7% 17,0% -1,5% -4,0% ANGOLA ,2% 10,6% 7,5% 4,8% E.U.AMERICA ,8% 7,9% 3,8% 1,1% BELGICA ,2% 7,1% 1,3% -1,3% PAISES BAIXOS ,1% 6,9% -1,0% -3,5% ALEMANHA ,4% 6,9% 10,2% 7,4% REINO UNIDO ,1% 5,9% -14,0% -16,2% CANADA ,1% 5,2% 5,7% 3,0% ESPANHA ,1% 4,2% 37,0% 33,5% BRASIL ,1% 3,7% -6,0% -8,4% SUICA ,8% 3,6% -2,1% -4,6% SUECIA ,6% 2,6% 1,3% -1,3% POLONIA ,5% 2,0% 36,2% 32,8% CHINA ,5% 1,9% 27,3% 24,1% LUXEMBURGO ,6% 1,6% 5,0% 2,4% DINAMARCA ,2% 1,3% 13,6% 10,8% NORUEGA ,1% 1,1% 3,5% 0,9% MOCAMBIQUE ,0% 0,9% -3,5% -5,9% MACAU ,1% 0,9% -21,4% -23,4% ITALIA ,9% 0,8% -4,9% -7,3% JAPAO ,1% 0,8% -25,6% -27,5% GUINE BISSAU ,6% 0,7% 18,4% 15,4% S.TOME PRINCIPE ,5% 0,6% 9,0% 6,3% CABO VERDE ,6% 0,5% -14,1% -16,2% AUSTRALIA ,3% 0,5% 80,3% 75,7% OUTROS DESTINOS ,9% 4,8% 0,5% -2,0% TOTAL ,0% 100,0% 2,6% 0,0%

6 Fonte: IVV/INE Incl. Porto e Madeira HL Estrutura (%) D 2013 / 2012 Intra + Extra UE jan-jun jan-jun jan-jun HL Estr. FRANCA ,9% 15,9% -15,6% -11,4% ANGOLA ,9% 18,5% -11,2% -6,8% E.U.AMERICA ,3% 4,6% 1,8% 6,8% BELGICA ,6% 4,9% 1,1% 6,1% PAISES BAIXOS ,9% 4,7% -7,0% -2,4% ALEMANHA ,0% 7,8% 5,9% 11,1% REINO UNIDO ,8% 4,2% -16,6% -12,5% CANADA ,5% 2,8% 6,3% 11,5% ESPANHA ,9% 10,6% 27,4% 33,7% BRASIL ,7% 2,6% -9,7% -5,3% SUICA ,8% 2,7% -5,5% -0,8% SUECIA ,2% 2,2% -3,6% 1,2% POLONIA ,5% 2,2% 36,7% 43,4% CHINA ,5% 1,5% -9,1% -4,6% LUXEMBURGO ,5% 1,8% 10,4% 15,8% DINAMARCA ,8% 0,9% -2,3% 2,6% NORUEGA ,9% 1,0% -0,4% 4,6% MOCAMBIQUE ,3% 1,8% -27,6% -24,0% MACAU ,7% 0,5% -28,0% -24,5% ITALIA ,6% 0,6% -10,3% -5,9% JAPAO ,5% 0,5% -14,6% -10,4% GUINE BISSAU ,2% 2,3% 2,7% 7,7% S.TOME PRINCIPE ,3% 1,1% -18,0% -13,9% CABO VERDE ,3% 1,0% -22,6% -18,8% AUSTRALIA ,2% 0,2% 30,8% 37,3% OUTROS DESTINOS ,0% 3,0% -3,2% 1,6% TOTAL ,0% 100,0% -4,7% 0,0%

7 Fonte: IVV/INE Vinho com DOP Estrutura (%) D 2013 / 2012 Intra + Extra UE jan-jun jan-jun jan-jun Estr. E.U.AMERICA ,5% 13,8% 2,2% 2,0% ALEMANHA ,0% 13,3% 2,5% 2,2% CANADA ,9% 10,7% 7,8% 7,5% ANGOLA ,5% 8,7% 2,4% 2,2% FRANCA ,7% 7,8% -9,6% -9,8% BRASIL ,3% 7,4% -10,2% -10,5% SUICA ,6% 7,4% -2,8% -3,1% REINO UNIDO ,6% 3,1% 20,9% 20,6% BELGICA ,9% 2,8% -2,2% -2,4% SUECIA ,1% 2,6% -14,7% -14,9% LUXEMBURGO ,9% 2,2% -22,2% -22,4% CHINA ,1% 2,1% -2,9% -3,2% POLONIA ,3% 2,1% 55,5% 55,1% PAISES BAIXOS ,0% 1,9% -4,0% -4,2% NORUEGA ,7% 1,8% 6,0% 5,7% MACAU ,1% 1,6% -25,6% -25,8% DINAMARCA ,3% 1,4% 5,2% 4,9% JAPAO ,0% 0,9% -8,1% -8,4% MOCAMBIQUE ,6% 0,9% 50,2% 49,8% CABO VERDE ,5% 0,7% 39,0% 38,6% ESPANHA ,5% 0,6% 12,9% 12,6% FINLANDIA ,7% 0,5% -24,0% -24,2% HONG-KONG ,4% 0,5% 12,4% 12,1% AUSTRALIA ,4% 0,5% 29,0% 28,7% AUSTRIA ,5% 0,4% -20,5% -20,7% OUTROS DESTINOS ,7% 4,3% 15,2% 14,9% TOTAL ,0% 100,0% 0,3% 0,0%

8 Fonte: IVV/INE Vinho com DOP HL Estrutura (%) D 2013 / 2012 Intra + Extra UE jan-jun jan-jun jan - out HL Estr. E.U.AMERICA ,7% 15,3% 1,9% 4,6% ALEMANHA ,2% 16,3% 4,4% 7,2% CANADA ,7% 8,7% 9,1% 11,9% ANGOLA ,6% 6,6% -15,6% -13,3% FRANCA ,1% 8,9% -14,5% -12,2% BRASIL ,7% 6,6% -15,9% -13,7% SUICA ,9% 6,3% -11,2% -8,9% REINO UNIDO ,7% 3,0% 6,9% 9,7% BELGICA ,2% 2,9% -10,3% -7,9% SUECIA ,7% 2,9% -24,0% -22,0% LUXEMBURGO ,9% 2,4% -20,3% -18,3% CHINA ,2% 1,7% 39,0% 42,7% POLONIA ,4% 2,2% 50,8% 54,8% PAISES BAIXOS ,3% 2,2% -8,2% -5,8% NORUEGA ,2% 2,4% 2,3% 5,0% MACAU ,2% 0,9% -25,2% -23,2% DINAMARCA ,3% 1,6% 17,0% 20,1% JAPAO ,0% 1,0% -1,0% 1,7% MOCAMBIQUE ,6% 0,9% 41,7% 45,4% CABO VERDE ,5% 1,3% 133,5% 139,7% ESPANHA ,5% 0,7% 23,7% 27,0% FINLANDIA ,8% 0,6% -27,2% -25,3% HONG-KONG ,2% 0,4% 58,0% 62,1% AUSTRALIA ,3% 0,4% 24,6% 27,9% AUSTRIA ,4% 0,3% -26,4% -24,5% OUTROS DESTINOS ,5% 3,7% 2,5% 5,2% TOTAL ,0% 100,0% -2,6% 0,0%

9 MARKET DATA U.S. wine consumers still depend on imports to fully satisfy their demand for wines. Imports of table and sparkling wines account for more than 30% of U.S. domestic consumption $5 billion Imports - WINE OF FRESH GRAPES; GRAPE MUST NESOI - $US Source: Foreign Trade Division, U.S. Census Bureau YEAR World 4,242,434,357 4,816,430,187 5,058,589,730 Italy 1,259,133,562 1,495,163,495 1,476,288,527 France 1,013,350,302 1,259,497,984 1,374,662,976 Australia 609,587, ,575, ,346,716 Argentina 271,032, ,788, ,584,869 Chile 278,064, ,114, ,996,469 Spain 266,614, ,277, ,870,866 New Zealand 198,695, ,123, ,983,174 Germany 140,165, ,917, ,613,858 Portugal 68,633,270 72,536,711 72,963,082 South Africa 46,350,111 45,256,243 60,454,962 Israel 11,161,276 13,706,121 14,761,231 Canada 9,115,282 15,524,898 14,071,572 Austria 10,580,525 12,189,235 12,303,671 Greece 9,547,811 10,095,059 10,484,123 Netherlands 15,271,374 17,163,350 7,716,959 Ireland 4,762,625 5,889,222 4,608,350 United Kingdom 2,297,966 3,524,351 4,050,179

10 MARKET DATA Imports million hectoliters

11 MARKET DATA US overtook France in 2010 to be world s largest wine consuming nation (in 2011: 32.82Mhl vs 29.93Mhl) (but nor per capita consumption) 10,33L Source: Wine Institute/ Gomberg, Fredrikson & Associates

12 The 3-tier distribution system Wine Producer 1 st Tier Licensed Importer 2 nd Tier Distributor 3 rd Tier On/Off Premise Trade Consumer Taxes must be collected at all three tiers 50 states = Greater than 50 sets of rules! 18 of the 50 are Control States 4,400 wholesalers nationwide Top 5 distributors control more than half the market share 80% of wine is sold through off, 20% is sold through onpremise. NY, CA and FL states are in the Top 10 States by sales Texas, Illinois & New Jersey have been steadily gaining ground over the past 3 years in terms of per capita wine consumption

13 MARKET New York City, NY San Francisco, CA Miami, FL LANDSCAPE Wines and spirits can only be sold through liquor stores. Beer can only be sold through supermarkets & convenience stores. Wine-savvy market; million people Wine trade /consumers more Euro-centric (proximity to Europe) and having minimal indigenous wine culture. All alcohol available in grocery, convenience stores, gas stations, drug stores, and warehouse clubs. Largest supermarket wine sales market. Sophisticated & creative dining, wine savvy million people. Sommeliers and retailers more California-centric (proximity to wine country) and access to cult wines. Still open to new wines and regions. Several high-end retailers specialize in non-california wines and more restaurants pride themselves on wines beyond CA. Wine and beer (and some low-alcohol liquor) can be sold through supermarkets. Liquor sold through dedicated liquor stores which can be attached to supermarkets. Third largest supermarket wine sales market, after LA. Less wine savvy market with 5.56 million people Population of East Coast retirees (warm weather, favorable taxation, and lower cost of living), South and Central American immigrants and lots of tourists Seasonal: the city's trade shut down from mid April to September

14 Older segments tend to be brand-conscious and ask for wines by brand or specific wine varietals. They go for the trusted brands Millennials are more experimental and looking for value Millennials may not have much ($3K net worth) vs. Gen X ($39K) and Boomers ($100+K), but they are willing to spend. And are not always spending their own money

15 MARKETING CAMPAIGN: BASICS Wine notes in English - off-line and on-line Press kit - off-line and on-line The right importer/distributor in each key market Sampling a short list of journalists and bloggers Wine submission for editorials Wine submission for competitions Social media Streamlined wine portfolios make it harder for smaller wineries to enter market Follow up all events/contacts Visit the market regularly

Documentos relacionados

Preçário dos Cartões Telefónicos PT

Preçário dos Cartões Telefónicos PT Cartão Telefónico PT 5 e (Continente)... 2 Cartão Telefónico PT 5 e (Região Autónoma dos Açores)... 6 Cartão Telefónico PT 5 e (Região Autónoma da Madeira)... 10 Cartão