SoporNews Nº January 14 Quarterly Newsletter MESSAGE EDITORIAL

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1 SoporNews January 14 Quarterly Newsletter Nº 4 EDITORIAL MESSAGE I come this way to greet you all, wherever you are, wishing you happiness, success, health and prosperity in Since 2009 the world crosses permanent difficulties, which have had strong impact in the world-wide economy and in the families life. However, SOPORMETAL and all its team have been adverse to such decrease that now ended, reflected the great increase in the company s distribution chain in more than 60 countries. This growth has been possible due to the commercial, industrial dynamics and quality, together with a great reply capa- city. SOPORMETAL has been an example in terms of affirmation and modernity growth, assuming itself as a great world-wide player, which must make us very proud. We are particularly conscientious of the difficulties but, although all the adversities, our main priority will be quality politics implementation, that together with competitive prices will allow reducing the markets existing difficulties. Sopormetal has developed a solid foundations based work, to allow following a whole evolutionary process of an increasingly demanding market. This evolution is directly related to the brand s expansion in international markets, leading to the excellent results achieved by the company last year, and investment in I & D technology. As result, this edition will include the presence in two more exhibitions located in different continents: the first one is the world's largest exhibition in its sector - Schweissen & Schneiden Essen, Germany; the other one is the BIG exhibition in Dubai covering a key market for the commercial goals and the company's expansion. Another theme is the corporate social responsibility in supporting charities. Internally it was taken a solidarity action which consisted in the preparation and sale of pumpkin jam, whose revenues were delivered to a charity organization. This edition ends with the strong reference to the company s Christmas lunch and all activities involving this interaction between the company, employees and respective family members, rewarding the end of a year of dedication and commitment of the entire team. We would like to conclude with best wishes of a prosperous 2014 to all our employees, partners and friends. SOPORMETAL is a progressing and growing company and, in what to depend on all team s motivation and persistence, it will continue to be. I invite you to follow hand in hand all our developments On-line or in our Apple Store app. With hope, I renew the wishes of a HAPPY NEW YEAR. Dr. Bruno Cadima General Manager 1

2 Highlights SCHWEISSEN & SCHNEIDEN 2013 September was marked by another edition of the largest fair in the world of welding, the Schweissen & Schneiden. To Essen came, from the five continents, more than 55,000 anxious visitors, waiting for the new features that producers, from more than 40 different countries, had carefully prepared during these four years to present in the exhibition. In this edition, Sopormetal had two great objectives, the promotion of its new solutions in the Brazing field, and the presentation of its new facilities, emphasizing the investment in the implemented technological renewal during these last years. Inaugurated in March 2013, the new plant has a total area of about m2 where it is installed the most advanced technology for the production of copper, silver, brass alloys and fluxes. 42

3 Highlights SCHWEISSEN & SCHNEIDEN 2013 (cont.) With the productive capacity that it currently withholds, the company can give a faster and more efficient answer to the market needs, being prepared to answer to future demands of the different markets. The presentation of its products was handled by the Commercial Team that, once more, showed a strong presence supporting the interested parties in this market segment. The Sopor Green, one of the new features presented in the exhibition, is a new flux boric acid and fluoride free, especially developed for specific applications with specific melting points of copper, brass and steel. The exemption of these two elements is highly benefic for the work safety, as it eliminates the emission of harmful fluorides for the atmosphere and human health. During these six days, many were the ones that shown interest in the presented solutions, having also the chance to test some, in the tests bench provided for it. This trade fair was also an excellent chance to find new business opportunities, to review customers, partners and friends who, day after day help to build the Sopormetal Group universe. The success of our presence was well clear in the new business opportunities and in the relations that were strengthened. In 2017 we will be again in Essen, to show the quality of the solutions that we already developing! 3

4 Highlights BIG As affirmation in the Middle East market, Sopormetal attended for the second time at in The Big 5 - International Building & Construction Show. This edition presented 2742 exhibitors from 57 countries and a total of visitors, making it a reference exhibition in the sector. The Middle East Market is a clear bet of Sopormetal, since it is a market with an enormous potential and also an opened door for the Asian and African market. The bet in this market resulted in a substantial increase of the company s revenue comparing to the last year, being this the confirmation that all the implemented efforts are contributing to the company s success in this market in particular. This is also a market where Sopormetal faces a strong competitor, very well placed in the market for some years, but that Sopormetal with its quality, technology and clear bet in the development of new products, gradually looks for to conquer its place of market, something that has come to notice itself. In this last Big 5 Show edition, and in the pursuing of the previous edition, we presented a wide range of products but, this time, with a completely different image of packaging. This caught the attention of the target public particularly of main market players. As complement, the company provided a tests bench to make some of product technical demos in different types of application. 4

5 arlos Cadima trazia o knowhow da experiência como fun- apenas com o serviço de compra e venda. ga. Fundada em 1985, a empresa inicia-se cionário do sector e a paixão pela Primeiro no Porto, no Centro Comercial soldadura. Soube uni-lo à sede de do Campo Alegre, numa loja com apenas colocar o nome Sopormetal no mundo. 10 m², mais tarde nuns escritórios em Albergaria-a-Velha, e depois num armazém Hoje, 28 anos depois, o sonho é bem real e ultrapassa já as humildes expectativas que tinha alugado na zona industrial da mesma cidade. É aqui que é introduzida a produção, quando iniciou o projeto. Mas as duas décadas trazem uma história lon- através da trefilagem e do corte, e que 18 GUIAEMPRESARIAL 4º nasce a exportação. A Sopormetal trabalha para todos os O negócio começava a crescer a olhos vistos sectores com mais incidência na refrigeração industrial, na indústria automó- e então junta-se a Carlos o filho, Bruno Cadima, em vel, na joalharia, no sector aeronáutico, Com o mercado nacional em queda e a eletrónico e na energia. Sopormetal em contraciclo, é feita a mais recente aposta: novas instalações próprias, se- da presença em feiras internacionais e o A angariação de clientes é feita através diadas em Albergaria-a-Velha, com mais de acompanhamento é permanente aos clientes. Doze funcionários estão respon- seis mil m2. Para a consolidação deste projeto, que permitiu à empresa alargar a produção, passando estes se deslocam ao estrangeiro com sáveis pela área comercial, sendo que a fazer todo o ciclo até ao produto final, foi alguma regularidade. Para 2014, está já de acordo com a gerência - preponderante o prevista a presença em cinco feiras no apoio do IAPMEI. Dubai, Itália, Polónia e Alemanha. As empresas têm que andar para a frente. Se param, morrem, afirma Carlos Cadima. Sempre a seguir esta filosofia, a Sopormetal Sempre a ambiçãode serem tem hoje distribuidores em mais de 60 países, os primeiros sendo que 90% do que produz é para exportação. A Sopormetal trabalha com empresas A empresa produtora de material de de referência a nível mundial, graças à brasagem, como varetas de soldaduras para qualidade do produto que oferece. Nós metais não ferrosos e de decapantes, tem não estamos a fazer o que os outros estão a fazer. Se não somos os primeiros a ainda presença física no mercado espanhol. A Sopormetal Espanha, aberta desde 2009, nível de qualidade no mundo, somos os é responsável por um volume de negócios de segundos. Os terceiros é que não somos 1,5 milhões de euros. de certeza, garante Bruno Cadima. O mercado nacional é a nossa base, pois foi Sem concorrência no panorama nacional, sendo a única empresa produtora quem nos deu o ser e nós não nos esquecemos disso. Mas o mercado nacional tem um teto e do sector na Península Ibérica, a exportar tornou-se imperativo no crescimento natural da empresa, justifica a gerência. em quase tudo que produz. A Sopormetal utiliza a marca própria matériaprima que utilizam é nacional. objetivo consolidar a estrutura comercial e Na empresa, 54 funcionários vestem a apostar forte na tecnologia produtiva. A empresa está a desenvolver várias parcerias com camisola, 20 dos quais contratados no último ano. universidades que funcionarão como um Temos uma equipa sólida e coesa. São apoio ao laboratório existente. primordiais no sucesso da empresa. Nós Este ano, e mantendo a tendência de crescimento da empresa, a Sopormetal registou um queremos que as pessoas que aqui trabalham tenham orgulho na empresa, volume de negócios de sete milhões de euros. Um aumento de 30% face a 2012, num sublinha a gerência. Na empresa espanhola contam ainda com mais sete colaboradores. continuar. registo que a gerência acredita que será para Para trabalhar na Sopormetal, o principal requisito a ter em conta é a proatividade. Por isso, 80% dos colaboradores Plataforma de materiais no centro da Europa são quadros médios-superiores e todos eles recebem formação interna. A gerência oferece como incentivos um seguro Nós definimos como objetivo, há cinco anos, de saúde a cada funcionário e conjuges que tínhamos de ter em dois anos uma faturação superior aos três milhões. Achamos diretos, o almoço e o pequeno-almoço no refeitório e promoção salarial a quem que seria difícil lá chegar, mas a verdade é que se mostra produtivo no trabalho. hoje já mais do que duplicamos isso, assume Mas a tendência é que o número de com orgulho Bruno Cadima. colaboradores aumente em função do Pai e filho têm pela frente, ainda, muito trabalho. Parte do mundo está já conquistado, crescimento da empresa. Estamos a consolidar um projeto de arranque mas é preciso solidificar a posição nesses produtivo. Estamos a trabalhar a 20% mercados. das nossas capacidades reais para os Nesse sentido, no primeiro semestre de 2014, equipamentos que temos. A capacidade abrirá a Sopormetal no Médio Oriente. Também o laboratório vai ser alvo de um investi- tecnológica e produtiva da empresa não estão potenciadas, aponta Carlos mento no próximo ano: mais de 200 mil euros Cadima. em novos equipamentos. A Sopormetal tem agora como principal Não podemos produzir o standard, temos que ir além disso, diz a gerência. Mas os planos não se ficam por aqui. Em 2015, a empre- Na hora de dar conselhos a outros em- está solidificada. sa quer montar uma plataforma de materiais presários, a resposta é fácil: A primeira no centro da Europa. coisa a mudar é a mentalidade. De mente Para a administração, o segredo do sucesso aberta e na rota do mundo, pai e filho sabem desta PME Líder é a proatividade e a humildade. bem do que falam. Como estratégias, Carlos e Bruno Cadima apontam a tecnologia de produto e a qualidade, a boa formação técnica na área comercial e antes de pousar o pé, saber se a base GUIAEMPRESARIAL 4º 19 Highlights BIG (cont.) As pos-event analysis, one can conclude that had a great number of visits to the booth and, most important that about 90% of these visits were objective, meaning that, the potential clients visited Big 5 searching for Sopormetal solutions. For 2014 the company keeps great expectations and, as habitually, will look for to be up to its competitors through the reinforcement of its presence in this market, offering a complete support to the customers. We will attend the next edition to Big 5, with new solutions, new products, and a more solid position in the Middle East, along with all our customers. SOPORMETAL IN THE MEDIA The excellent results of Sopormetal have attracted the attention of the national press that looks for success cases to show what of better it s made in Portugal. SOPORMETAL UMA REFERÊNCIA MUNDIAL Com 28 anos de existência, a Sopormetal soube apostar no sector certo e hoje é o rosto do sucesso no mundo. Presente em mais de 60 países, é líder de mercado no sector da brasagem e tem crescido 30% por ano, registando um volume de negócios de sete milhões de euros. O objetivo é agora criar uma empresa no Médio Oriente e uma plataforma de materiais no centro da Europa. C Estamos a consolidar um projeto de arranque produtivo. Estamos a trabalhar a 20% das nossas capacidades reais para os equipamentos que temos. A capacidade tecnológica e produtiva da empresa não estão potenciadas On the 28th November 2013 an article dedicated to Sopormetal was published in the site dinheirovivo.pt, with the title "from gas meters to jewelry", emphasizing the evolution of the company in the international market and its versatility thanks to the investment in I&D in partnership with universities. Finally, Sopormetal was interviewed for an article of 3rd Edition of the Enterprise Guide of Jornal de Notícias, published on the 19th December 2013, entitled SOPORMETAL - a world-wide reference. In this article the yearly growth of Sopormetal was highlighted (about 30% per year), also was distinguished its international growth and its expansion strategy for emergent markets. 5

6 Company Solidarity Project - Pumpkin jam sale Sopormetal developed in the last festive period a solidarity project that consisted of the cooking and sale of pumpkin jam. This campaign aimed at to raise funds to donate to the Social and Parochial Center of Stª Eulália located in Vale Maior, Albergaria-a-velha, and that evolves several different valences of social support: Day-care center, kindergarten, CATL, Home Support Services and Conviviality Center. This action had the participation and dedication of all Sopormetal Team that helped in the several involving process stages: collection of pumpkins donated by the employees, preparation and cooking of the pumpkin jam, packaging, decoration, sale or purchase of the final product. The raised funds reverted 100% to the Social and Parochial Center. The idea is in the future to carry through more social actions activities aimed at to benefit the biggest possible number of institutions of social solidarity of Albergaria-a-Velha. SOCIAL AND PAROCHIAL CENTER OF Stª EULÁLIA - VALE MAIOR This Center is a Particular Social Solidarity Institution headquartered in Vale Maior that in the 8th of December 2013 celebrated 10 years of existence. This institution offers Home Support Services (HSS), Conviviality Center, Day-care center, kindergarten, support to students and learning support after school schedule and in school vacation time. It is also available a physiotherapy centre and home physiotherapy support, and in protocol with Albergaria-a-Velha council, school canteens that daily support about 70 children. At this moment it serves about 280 people from Vale Maior and Albergaria-a-Velha, and employs about 42 people being therefore the biggest employer force of Vale Maior. Beyond social answers to childhood and old age, it also works with the Social Insertion Income and with Treatment and Social Support. The main objective of this work partnership, is to provide to all chance equality so that every one of them can become, presently and in the future, fulfilled individuals. 6

7 Company Christmas Lunch The Sopormetal Family grew, and with it all the ones who are part of the Group. The Christmas lunch was exactly a proof of this, gathering all employees and their families. The event organization was prepared in detail, starting with the visit to the new facilities, followed by a conviviality moment in the Lounge Room, culminating in a lunch that took place in the company s facilities with a personalized catering service. This was also a way to transmit the institutional values of ethics, quality, dynamism, innovation and commitment, for which Sopormetal prevails, and to show to its true dimension and evolution. The end of the lunch was marked by a motivational message of future given by the company CEO - Eng. Carlos Cadima - and with the delivery of a basket to all the employees, and also a drawing of some Algarve vacations packages. To Sopormetal this event meant the celebration of the excellent results achieved in 2013, and that promote the objective to face the New Year with optimism, ambition and pride in the long way, committing itself in accomplishing requirement standards each time higher, always meeting the global market demands. The young s Christmas This conviviality was also full of animation and entertainment for the children, with recreational activities that marveled the young: face painting, an inflatable, an artistic table to draw and paint, culminating with the giveaway of toys. 57

8 Short News STEEL FAB The 10th Edition Sopormetal was present in STEELFAB for the first time Middle East trade show for the metal working, metal manufacturing and steel fabrication industry This annual show is held from January 20-23, 2014 at Expo Centre Sharjah, the main exhibitions and conferences center in the Middle East, with m² area. The participation in this show aimed at to give continuity to the Sopormetal brand consolidation process in the Middle East market. Mostra Convegno Expocomfort For the first time Sopormetal will be present in MCE - Mostra Convegno Expocomfort. This biennial show will take place between 18th and 21st of March in Milan, Italy, in the enclosure of the Fieramilano. Against the backdrop of the deteriorating economic situation marked by some contrasting recovery signs, the MCE reasserts its leadership as an event of international reputation for the reference sectors: heating, refrigeration and renewable energies. The participation in this show represents the continuous be of Sopormetal in the European market. We ll be in Pavillion 22 Hall H44. Products: Check our products presentation video directly in your Smartphone through QR Code Reader app. Sopormetal Brazing Technology App v 1.0 Technical Data Coordination and Editing: Marketing Dep. Publishing & Printing: Sopormetal, Lda. PO Box Albergaria-a-Velha Portugal Circulation: 5000 Copies Tel Fax geral@sopormetal.com 8