Iberoamerican Academy of Management. Management, Knowledge and Flexibility

Transcrição

1 Iberoamerican Academy of Management Management, Knowledge and Flexibility Fourth International Conference December 8-11, 2005 Lisboa, Portugal Faculdade de Economia Universidade Nova de Lisboa

2 Thursday, December 8, am 6.00 pm DOCTORAL WORKSHOP Coordinators João Amaro de Matos, Universidade Nova de Lisboa Susan Schneider, HEC University of Geneva Sessions 9:00 am-10:30 am Discussion Panel "Publishing in Management: when, how and where?" 11:00 am-12:30 am Research discussions, grouping doctoral students by interest areas, with one expert researcher per group. 2:00 pm-3:30 pm Discussion Panel "Career Perspectives for IberoAmerican researchers: advantages and disadvantages of IberoAmerican background in US dominated academia". 4:00 pm-6:00 pm Presentation of research papers by students, grouped by area. Guest Speakers Rosalie Tung Harry Barkema Miguel Pina e Cunha Miguel Caldas Isabel Gutierrez Julio De Castro Jorge Gomes

3 Friday, December 9, am am OPENING CEREMONY Location: Room A14 Opening Session presided by: His Excellency the Secretary of State for Public Administration, Dr. João Figueiredo Welcome Address, Prof. Rita Campos e Cunha, Program Chair Address by the Representative of IAM s President Address by the Representative of the School of Economics and Management, UNL Address by the Secretary of State for Public Administration, Dr. João Figueiredo am PAPER SESSIONS Track: Business Policy and Strategy (competitive) Theme: Diversification, Acquisition and Divestitures Dec am Chair: Erica Salvaj, IESE Business School Location: Room Social Capital of Corporate Elites and Diversification Strategy Salvaj, Erica - IESE Business School 18 Why do Companies Diversify? From Traditional to Emerging Perspectives Salvaj, Erica - IESE Business School 57 El Efecto de las Fusiones y Adquisiciones en la Productividad a Largo Plazo de las Cajas de Ahorros Españolas Bernad, Cristina - Universidad de Zaragoza Fuentelsaz, Lucio Universidad de Zaragoza Gómez, Jaime - Universidad de Zaragoza 488 Finding your way out: What triggers divestitures? Vives, Luis MIT Svejenova, Silviya - ESADE Business School Lessard, Don - MIT 416 Análisis de la relación bidireccional entre diversificación corporativa y recursos tecnológicos en un contexto de crecimiento orgánico Forcadell-Martínez, Francisco U. Rey Juan Carlos Alonso-Borrego, César - Universidad Carlos III Guerras-Martín, Luis - U. Rey Juan Carlos Track: Business Policy and Strategy (competitive) Theme: Finance and Strategy Dec am Chair: Paulo Vieira Cunha, Universidade Nova de Lisboa Location: Room Sudden shifts in variance in the spanish stock market. Persistence and spillover effects Miralles-Marcelo, José Luis - Universidad de Extremadura Miralles-Quirós, José Luis - Universidad de Extremadura Miralles-Quirós, Maria del Mar - Universidad de Extremadura 321 Does the choice of event study methodology impact estimated abnormal returns? A meta-analytical inquiry Cunha, Paulo Vieira Universidade Nova de Lisboa Hennart, Jean-François - Tilburg University Bijmolt, Tammo - University of Groningen 328 Positioning maps based on market response models with latent heterogeneity: implementation with aggregate scanner data González-Benito, Óscar - University of Salamanca Martínez-Ruiz, María Pilar - University of Valencia 496 Patterns of persistence of abnormal returns: a finite mixture approach Bou, Juan Carlos - Universitat Jaume I Satorra, Albert - Universitat Pompeu Fabra

4 Track: Human Resources Management (competitive) Theme: Compensation and Careers: Antecedents and Consequents Dec am Chair: Jaime Bonache, Universidad Carlos III de Madrid Location: Room Planes de reparto de beneficios y compromiso organizativo Bayo Moriones, Alberto - Universidad Pública de Navarra Larraza Kintana, Martin - Universidad Pública de Navarra 146 Determinantes y efectos de la inequidad salarial en las multinacionales: un estudio empírico Bonache, Jaime - Universidad Carlos III de Madrid Zárraga-Oberty, Celia - Universidad Carlos III de Madrid 178 Sistema retributivo y motivación intrínseca Chopo-Murillo, María Sonia - Universidad de Zaragoza 543 Contrato Psicológico e Práticas Organizacionais de Gestão de Carreiras: o caso do sector bancário português Ferreira, Ana Paula Universidade do Minho Cardoso, Carlos Cabral Universidade do Minho Track: Multidisciplinary Approaches to Management (competitive) Theme: Marketing Management Dec am Chair: Guillermo D Andrea, IAE Universidad Austral Location: Room Retail Value Creation for Emerging Consumers D Andrea, Guillermo IAE Universidad Austral Ring, Lawrence College of William and Mary López Alemán, Belén IAE Universidad Austral 126 Confiança como Antecedente da Escolha de Compra na Indústria da Construção Civil Reis, Weber FGV/EBAPE Botelho, Delane FGV/EBAPE Almeida, Alda FGV/EBAPE 179 Integrative analysis of sales promotion: incorporation the consumer s preferences in the company s strategic planning Alvarez, Begoña Universidad de Oviedo Lorenzo, Carlota Universidad de Valencia Martínez, Maria Pilar Universidad de Valencia Track: Organizational Behavior (competitive) Theme: The Organizational Actors and the Environment Dec am Chair: Miguel Pina e Cunha, Universidade Nova de Lisboa Location: Room A Influência dos Valores Culturais na Responsabilidade Social das Empresas: um estudo sobre a atitude dos gestores brasileiros Almeida, Filipe - FGV/Escola Brasileira de Administração Pública e de Empresas Sobral, Filipe - FGV/Escola Brasileira de Administração Pública e de Empresas 106 Organizational Improvisation in Experts and Novice Batista, Maria Universidade dos Açores Cunha, Miguel Pina Universidade Nova de Lisboa 400 Valores Ancestrais, Práticas Profissionais e Carreiras - um estudo sobre aspectos convergentes entre valores na carreira e a colonização ibérica Casado, Tania - Universidade de São Paulo Gouvêa, Maria - Universidade de São Paulo Ralston, David - University of Oklahoma Egri, Carolyn - Simon Fraser University Castro, Francisco - Universidade do Porto Terpstra-Tong, Jane - Universidade de Macau Lenartowicz, Tomasz - Florida Atlantic University León-Darder, Fidel - Universitat de Valéncia Pla-Barber, José - Universitat de Valéncia Carranza, Maria - Instituto Tecnológico de Celaya - SEP 495 Aprendizagem na Ação Revisitada e sua Relação com a Noção de Competência Antonello, Claudia - Universidade Presbiteriana Mackenzie Track: Public Administration (competitive) Theme: Efficiency in Public Administration Dec am Chair: Juan José Nájera Sánchez, Universidad Rey Juan Carlos Location: Room Measuring the efficiency of Spanish local police Garcia, Isabel Universidad de Salamanca 110 Competitividad a través de la gestión del conocimiento: análisis empírico en las ciudades españolas Sanguino, Rámon Universidad Extremadura Palacios, Tomás Universidad Extremadura 28 Estimation of the environment conditions on technical efficiency GARCIA, Isabel Universidad de Salamanca 129 Determinantes de la eficiencia técnica de los operadores ferroviarios en la unión europea Escudero Guirado, Carmen Universidad Pontificia Comillas Nájera Sánchez, Juan José Universidad Rey Juan Carlos

5 Track: Technology and Innovation Management (competitive) Theme: Technology and Organizational Change Dec am Chair: Ester Martínez-Ros, Universidad Carlos III Location: Room Employment skills and innovation in the hotel industry Martínez-Ros, Ester Universidad Carlos III Orfila-Sintes, Francina Universidad de las Islas Baleares 358 An Exploratory Study of Internal Environment in the Emerging Technology Complex Lau, Theo Hong Kong Polytechnic University Chan, K.F. Hong Kong Polytechnic University Lau, Theresa Hong Kong Polytechnic University 380 Impactos na implantação de um sistema Enterprise Resource Planning: Uma avaliação na Belgo Bekaert Arames Galvão, Gileno - Belgo Bekaert Arames Silva, Jersone Tasso - Universidade FUMEC Teixeira, Luiz Antônio - Universidade FUMEC

6 pm PAPER SESSIONS Track: Business Policy and Strategy (competitive) Theme: Innovation Strategies Dec pm Chair: Manuel Ferreira - ESTG, IPL Location: Room Innovation, Knowledge Sharing, and Clustered Firms Ferreira, Manuel - ESTG, IPL Li, Dan - Texas A&M Tallman, Stephen - University of Utah 69 Las Razones para cooperar con Organismos de Investigación y el Éxito de los Acuerdos. Un Estudio Empírico Mora-Valentín, Eva - Universidad Rey Juan Carlos García-Muiña, Fernando - Universidad Rey Juan Carlos 252 From the Lab to the Market: The Commercialization Strategy of Patented Inventions Gonzalez, Raul - Universitat Pompeu Fabra 81 Problemas de la Colaboración Empresa-Organismo de Investigación: Un Anális de las Causas y Consecuencias en la Gestión de la Relación Mora-Valentín, Eva - Universidad Rey Juan Carlos Montoro-Sánchez, Ángeles - Universidad Complutense de Madrid Track: Business Policy and Strategy (interactive) Theme: Strategic Management Process and Performance Dec pm Discussant: Luis Vives, MIT Location: Room Knowledge management and organizational design Curado, Carla ISEG, Technical University of Lisbon 143 Strategy Process Management: Defining Procedural Roles Montero-Navarro, Antonio - Universidad Rey Juan Carlos Guerras-Martin, Luis Angel - Universidad Rey Juan Carlos 145 Relación entre la actitud estratégica de las empresas y sus procesos de toma de decisiones Montero-Navarro, Antonio - Universidad Rey Juan Carlos 348 Beyond Board Oversight: A Theoretical Framework of the CEO-Board Relation Gurses, Kerem - IESE Business School Ferraro, Fabrizio - IESE Business School 224 Una propuesta de escala de medida de la integración de los grupos de interés en la empresa Plaza-Ubeda, José A. - Universidad De Almería Burgos-Jiménez, Jerónimo - Universidad De Almería Carmona-Moreno, Eva - Universidad De Almería Track Entrepreneurship and Family Business (competitive) Theme: Family Businesses Dec pm Chair: Imanol Belausteguigoitia, Instituto Tecnológico Autónomo de México Location: Room Benevolence Based Trust and Agency Relations among Upper Echelons of Family-Owned Firms Cruz, Cristina Instituto de Empresa Gomez-Mejia, Luis - Arizona State University Becerra, Manuel Instituto de Empresa 147 Corporate social orientation in the family firm: relations with the corporate governance system Cabrera-Suarez, Katiuska - University of Las Palmas de Gran Canaria Deniz-Deniz, Mª de la Cruz - University of Las Palmas de Gran Canaria 274 Perfiles de empresas familiares según la orientación de las prácticas de dirección y gobierno y su relación con resultados. Aplicación a una muestra de empresas familiares españolas Basco, Rodrigo - Universidad Complutense de Madrid Pérez Rodríguez, Maria José - Universidad Complutense de Madrid 558 Organizational Climate as Antecedent of Commitment, Effort and Entrepreneurial Orientation in Mexican Family and Non Family Firms Belausteguigoitia, Imanol - Instituto Tecnológico Autónomo de México Patlán, Juana - Instituto Tecnológico Autónomo de México Navarrete, Maria Mercedes - Instituto Tecnológico Autónomo de México

7 Track Entrepreneurship and Family Business (competitive) Theme: Nascent Entrepreneurship Dec pm Chair: Stefan Meisiek, Universidade Nova de Lisboa Location: Room La creación de empresas como opción profesional. Factores coadyuvantes Toledano, Nuria - Universidad de Huelva Carrasco, Manuel - Universidad de Huelva Palencia, Pedro - Universidad de Huelva 457 Perceptual determinants of nascent entrepreneur in Spain Ramos-Rodriguez, Antonio - Universidad de Cadiz Medina-Garrido, Jose - Universidad de Cadiz Ruiz-Navarro, Jose - Universidad de Cadiz 486 Nascent entrepreneurial projects: the role of human capital, reputation, and commitment in the creation of social capital Weisz, Natalia - IAE - Universidad Austral 360 Changing Networks in the Venture Development Process in Transition Economy Lau, Theresa - Hong Kong Polytechnic University Chan, K.F. - Hong Kong Polytechnic University Track: Human Resources Management (interactive) Theme: Organizational Learning and Competencies Development Dec pm Discussant: Miguel Pina e Cunha, Universidade Nova de Lisboa Location: Room Desaprendizaje Organizativo Palacios, Tomás - Universidad de Extremadura Zabot, João Batista - Universidad de Extremadura Galván, Ramon - Universidad de Extremadura 271 A política de desenvolvimento de pessoas em organizações públicas na percepção de seus funcionários Silva, Lindomar - Universidade Salvador Fadul, Élvia - Universidade Salvador 375 De la gestión por competencias a la gestión del conocimiento: la cultura y la gestión de valores como elementos facilitadores Fernández Guerrero, Rafael - Universitat de Valéncia Quílez Pardo, Manuel Universitat de Valéncia Vivas López, Salvador - Universitat de Valéncia 500 A Articulação das Práticas Formais e Informais de Aprendizagem e sua Contribuição no Desenvolvimento de Competências Gerenciais Antonello, Claudia - Universidade Presbiteriana Mackenzie Track: Multidisciplinary Approaches to Management (competitive) Theme: Management and Environment Dec pm Chair: Javier Gonzalez-Benito, Universidad de Salamanca Location: Room La investigación sobre marketing ecológico en las principales revistas internacionales Chamorro, Antonio - Universidad de Extremadura Miranda, Francisco - Universidad de Extremadura Rubio, Sergio - Universidad de Extremadura 41 The effect of manufacturing proactivity on environmental management: an exploratory analysis Gonzalez-Benito, Javier - Universidad de Salamanca Gonzalez-Benito, Oscar - Universidad de Salamanca 181 Estrategia medioambiental y expectativas de ventajas competitivas Murillo-Luna, Josefina L. - University of Zaragoza Garcés-Ayerb, Concepción - University of Zaragoza Rivera-Torres, Pilar - University of Zaragoza

8 Track: Technology and Innovation Management (interactive) Theme: Innovation and HR Dec pm Discussant: Patricia Vidal, Instituto Presbiteriano Mackenzie Location: Room Tecnologías Grupo en Pymes influencia en desempeño Meroño-Cerdán, Angel - Universidad de Murcia 183 Comprometimento e Mudança Organizacional: Um estudo de caso na implantação do CMM nível 2 Scheible, Alba - Universidade Federal da Bahia Bastos, Antonio Virgílio - Universidade Federal da Bahia 234 Decisões de Investimentos em Tecnologia de Informação: Discurso e Prática dos Executivos Leite, Jací - FGV-EAESP 291 Teoria implícita de organização bem-sucedida: uma análise em empresas com distintos padrões de inovação Bastos, Antonio Virgílio - Universidade Federal da Bahia Souza, Janice - Universidade Federal da Bahia 323 Innovaciones incrementales e innovaciones radicales: un estudio de las características íntrínsecas de los equipos para el desarrollo de nuevos product Minguela-Rata, Beatriz - Universidad Complutense de Madrid Sandulli, Francesco - Universidad Complutense de Madrid López-Sánchez, José - Universidad Complutense de Madrid Rodríguez-Duarte, Antonio - Universidad Complutense de Madrid

9 pm PAPER SESSIONS Track: Business Policy and Strategy (interactive) Theme: Strategic Issues in Vertical Relationships Dec pm Discussant: Carla Curado, ISEG Location: Room El Impacto de los Mercados en la elección de Contratos: una aplicación al mercado español de carburantes Bello Pintado, Alejandro - Universidad Publica de Navarra Cavero Brújula, Sandra - Universidad Publica de Navarra 37 Business service outsourcing by manufacturing firms Merino, Fernando - Universidad Carlos III de Madrid Rodríguez, Diego - Universidad Complutense de Madrid 256 La influencia del esfuerzo de desarrollo de capacidades en las decisiones make or buy Redondo-Cano, Ana M. - Universitat de Valencia Peris Bonet, Fernando J. - Universitat de Valencia 73 Intercambio de Servicios de Consulta Externa en Hospitales de Bogota, Colombia Torres, Sergio - Pontificia Universidad Javeriana García, Rafael - Pontificia Universidad Javeriana Quintero, John - Independiente 447 Formas de Gobernación del Intercambio de Servicios de Salud en Colombia Torres, Sergio Pontificia Universidad Javeriana Gorbanef, Yuri - Pontificia Universidad Javeriana Contreras, Nelson - Pontificia Universidad Javeriana Track: Business Policy and Strategy (interactive) Theme: The Boundaries of the Firm: Alliances, Partnerships and Acquisitions Dec pm Discussant: Raul Gonzalez, Universitat Pompeu Fabra Location: Room Determinants of acquisitions negotiation behavior: the role of human resources knowledge Iborra, Maria - Universitat De València Saorín, M. Carmen - Universitat De València 142 Exploración y conflicto: una oportunidad de crear valor en las adquisiciones? Iborra, Maria - Universitat De València Dolz, Consuelo - Universitat De València 504 Strategic Alliance Performance: Models and Constructs Lyra, Renato - Catholic University of Rio de Janeiro Silva, Jorge - Catholic University of Rio de Janeiro 299 Os Consórcios De Exportação Como Instrumentos Facilitadores de Estratégias Cooperativas Para Micro, Pequenas e Médias Empresas. Porto, Elvio - FGV - EAESP 361 As Redes de Cooperação para a Exportação como um Instrumento Estratégico Ferreira, Luís Universidade de Aveiro 467 Determinants of multi-unit franchising Sánchez, Roberto - Universidad de Salamanca Suárez, Isabel Universidad de Salamanca Vázquez, Luis - Universidad de Salamanca Track: Human Resources Management (competitive) Theme: Is Training Useful? Dec pm Chair: Laura Guillen Ramo, ESADE Location: Room The utility of training: implementing a multiattibute utiliy analysis Carretero, Jose - Universitat de Illes Balears Cabrera, Elizabeth - Arizona State University West 338 Human Capital and sustainable competitive advantage: the relation between Training and Results in Spanish private security companies Danvila, Ignacio - C.U. Villanueva Sastre, Miguel - Universidad Complutense de Madrid 403 Tipos de formación y resultados organizativos Barba Aragón, Mª Isabel - Universidad Politécnica de Cartagena Sanz Valle, Raquel - Universidad de Murcia

10 Track: Human Resources Management (competitive) Theme: HRM and the Organizational Life: Ethics, Creativity, Innovation, Gender, and Dec pm Quality of Work Life Chair: Alvaro Lopez-Cabrales, Universidad Pablo de Olavide Location: Room Organizational ethics and the human resource management s role Ruiz, Pablo - Universidad de Castilla-La Mancha Ruiz, Carmen - Universidad de Castilla-La Mancha Martinez, Ricardo - Universidad de Castilla-La Mancha 63 Relationship among innnovation degree, teams and human resource management practices Lopez-Cabrales, Alvaro Universidad Pablo de Olavide Cabello, Carmen - Universidad Pablo de Olavide Carmona, Antonio Universidad Pablo de Olavide 103 Factores de contexto y creatividad: la influencia del clima de apoyo a la innovación en la generación de ideas creativas en la organización Muñoz Doyague, María - Universidad de León Nieto Antolín, Mariano - Universidad de León 316 Selection into a gender stereotyped leadership role: A construct-driven investigation into a British assessment centre Anderson, Neil - University of Amsterdam Lievens, Filip - Ghent University van Dam, Karen - Tilburg University Born, Marise - Erasmus University Rotterdam Track: Organizational Behavior (competitive) Theme: Communication, Cooperation and Performance Dec pm Chair: João Vieira Cunha, Universidade Nova de Lisboa Location: Room Influence of collective affects on performance Varela, Otmar IESA Salgado, Elvira - Universidad de los Andes 253 To see or not to see Cunha, João Vieira MIT / Universidade Nova de Lisboa 255 Uma perspectiva crítica da virtualização do controlo Cunha, João Vieira MIT / Universidade Nova de Lisboa Track: Technology and Innovation Management (competitive) Theme: New Organizational Models Dec pm Chair: Fernando Garcia-Muiña, Universidad Rey Juan Carlos Location: Room Un modelo de creación de valor de los sistemas empresariales virtuales García-Muiña, Fernando Universidad Rey Juan Carlos Pelechano-Barahona, Eva Universidad Rey Juan Carlos Soriano-Pinar, Isabel Universidad Rey Juan Carlos 65 Análisis del potencial estratégico del conocimiento tecnológico. Un estudio empírico en el sector biotecnológico español García-Muiña, Fernando Universidad Rey Juan Carlos Navas-López, José Universidad Complutense de Madrid 241 Análisis de las mejoras introducidas por los sistemas de información flexibles en la capacidad de respuesta de la empresa en el entorno actual Pascual, Félix Universidad Politécnica de Madrid 345 Inovação e ambiente: O envolvimento da cultura no direcionamento organizacional Machado, Denise Universidade Regional de Blumenau Vasconcellos, Marcos FGV/EAESP

11 Track: Technology and Innovation Management (interactive) Theme: Case Research in TIM Dec pm Discussant: Sonia Dahab, Universidade Nova de Lisboa Location: Room A Competitividade e Tecnologia: Dois Casos no Setor Industrial Leite, Jaci FGV/EAESP Di Serio, Luiz - FGV/EAESP Facó, Júlio - FGV/EAESP 229 Geração de capacitação através do desenvolvimento de fornecedores na indústria automobilística brasileira: processos, programas e perspectivas Villela, Fernando - COPPEAD Graduate School of Business Arkader, Rebecca - COPPEAD Graduate School of Business 333 ENGETRON: Um Caso de Sucesso na Integração da Estratégia Tecnológica com a Estratégia de Negócios Santos, Leonardo - Pontifícia Universidade Católica de Minas Gerais Veiga, Ricardo Universidade Federal de Minas Gerais Gonçalves, Carlos - Universidade Federal de Minas Gerais 386 A strategic insight into the credit card as an information product: a case study in the Brazilian market Oliveira, Luciel - Universidade Presbiteriana Mackenzie Di Serio, Luiz - FGV/EAESP 552 R&D Organisations, Global Competition and Cooperation: The case of the Petrobras Geochemistry Centre of Excellence Dahab, Sonia Faculdade de Economia, Universidade Nova de Lisboa Gomes, Paulo - Faculdade de Economia, Universidade Nova de Lisboa

12 pm PLENARY SESSION Location: Room A14 Positive organizations: the secret to extraordinary results? Prof. Kim Cameron, University of Michigan pm PAPER SESSIONS Track: Business Policy and Strategy (Sesión de BALAS) Theme: Social Enterprises in Iberoamerica: What Makes them Work? Dec pm Chair: Guillermo Cardoza, Instituto de Empresa Location: Room Strategic Cross-Sector Partnerships in Latin America Reficco, Ezequiel - Harvard University Belief Systems and Tangible Threats: Motivation of Latin American Firms for Social Engagement Bruni, Josefina - IESA Márquez, Patricia - IESA Strategy in Social Entrepreneurship Vernis, Alfred - ESADE Market Mechanisms at Work to Satisfy Human Needs Gutierrez, Roberto - Uniandes Track: Business Policy and Strategy (competitive) Theme: Knowledge Management Dec pm Chair: José Rezende, Coppead Graduate School of Business Location: Room Knowledge creation and competitive advantage in turbulent environments: an autopoietic perspective on organizational learning Salmador, Maria Universidad Autonoma de Madrid Florin, Juan University of Connecticut Bueno, Eduardo Universidad Autonoma de Madrid 95 Knowledge management and firm performance: Examining the mediating link of dynamic capabilities Cepeda Carrión, Gabriel University of Seville Vera, Dusya University of Houston 536 O Alinhamento Estratégico, o Balanced Scorecard e o Capital Intelectual: uma possibilidade de estudo empírico no Brasil Rezende, José Coppead Graduate School of Business UFRJ 553 La Capacidad de Absorción en la Transferencia de Conocimiento a Nuevas Unidades de la Empresa: Implicaciones y Factores Determinantes Almeida, Desiderio Universidad de Las Palmas de Gran Canaria Cruz, Alicia Universidad de Las Palmas de Gran Canaria Track: Business Policy and Strategy (competitive) Theme: Responsibility, Quality and Environment Dec pm Chair: Jose Plaza, Universidad de Almeria Location: Room La gestión de la calidad como factor estratégico Arana, Germán - Universidad del País Vasco Heras, Iñaki Universidad del País Vasco Casadesús, Martí - Universidad de Girona Cabezudo, Sara - Universidad del País Vasco 111 Corporate Environmental Strategies: Applying the Concept of Corporate Environmentalism to the Consumer Product Sector Buil-Carrasco, Isabel Universidad de Zaragoza Fraj-Andres, Elena Universidad de Zaragoza Martinez-Salinas, Eva Universidad de Zaragoza Matute-Vallejo, Jorge - Universidad de Zaragoza 404 El efecto de la presión institucional y la incertidumbre sobre la difusión de información ambiental en las empresas Carmona, Eva - Universidad de Almeria Céspedes, Jose Universidad de Almeria Plaza, Jose - Universidad de Almeria 537 Responsabilidade Social e Estratégia: Em Busca de um Diálogo Latino-Europeu Faria, Alexandre FGV/EBAPE Sauerbronn, Fernanda FGV/EBAPE

13 Track: Human Resources Management (competitive) Theme: HRM, Organizational Outcomes, and Performance Dec pm Chair: Teresa Proença, Universidade do Porto Location: Room Analfabetismo Funcional: Efeitos Nocivos sobre os Trabalhadores e a Produtividade Moreira, Daniel - Centro Universitário Nove de Julho Queiroz, Ana - Centro Universitário Nove de Julho 339 Grupos de autonomia acrescida: formas e dimensões de cooperação Proença, Teresa - Universidade do Porto 357 Effects of Human Resource Architecture on Manufacturing Performance: An empirical analysis on assembly plant level in a Spanish context Galve, Carmen - University of Zaragoza Ortega, Raquel - University of Zaragoza 455 El impacto de la prevención de riesgos laborales y los factores organizativos en la siniestralidad laboral Arocena, Pablo - Universidad Pública de Navarra Núñez, Imanol - Universidad Pública de Navarra Villanueva, Mikel - Universidad Pública de Navarra Track: Organizational Behavior (competitive) Theme: Conflict, Cooperation and Trust Dec pm Chair: Ana Cristina Costa, Delft University of Technology Location: Room Multidimensionality of Managerial Trustworthy Behavior: Scale Development and Empirical Assessment Elola, Aitziber - IESE Business School Cardona, Pablo - IESE Business School 318 Dynamics of trust, monitoring and cooperation in project teams Costa, Ana Cristina - Delft University of Technology 560 Between a Rock and a Hard Place? Sacrifices and Arguments as Mediators of Conflict in Individual Decision Making Scholten, Marc Instituto Superior de Psicologia Aplicada Rosa, Inês - Instituto Superior de Psicologia Aplicada Track: Organizational Behavior (competitive) Theme: Positive Organizational Behavior Dec pm Chair: Arménio Rego, Universidade de Aveiro Location: Room Authentizotic organizing and employee happiness: an empirical study Rego, Arménio Universidade de Aveiro Cunha, Miguel Pina Universidade Nova de Lisboa 369 Personal attributes and work demands as determinants of well-being amongst wedish physicians: Identifying configurations that lead to burnout or vigour Sierra, Vicenta ESADE Dolan, Simon ESADE Diez, Miriam ESADE Cannings, Kathleen Uppsala University 443 All that glitters is not gold: A critically-constructive analysis of positive organizational behavior Lopes, Miguel Instituto Superior de Psicologia Aplicada Cunha, Miguel Pina Universidade Nova de Lisboa Track: Technology and Innovation Management (competitive) Theme: Capabilities and Growth Dec pm Chair: Sandro Mendonça, ISCTE Location: Room A13 21 Influence of the Use of Internet on the Growth of Small and Medium Enterprises: a Developing Economy Perspective Amorós, José Universidad Adolfo Ibáñez Planellas, Marcel ESADE Business School Batista-Foguet, Joan ESADE Business School 319 A propensity to organisational self-subversion: Understanding dynamic social capabilities for strategic change Mendonça, Sandro Instituto Superior de Ciências do Trabalho e da Empresa 374 Normalisation and quality control in panish manufacturing industry: the role of technological capability López-Mielgo, Nuria University of Oviedo Montes-Peón, José Manuel University of Oviedo Prieto-Rodríguez, Juan University of Oviedo Vázquez-Ordás, Camilo José University of Oviedo

14 IAM Board Meeting Dec pm Chair: Luis Gomez- Mejia Participants Luis Gomez-Mejia Rita Campos e Cunha Isabel Gutierrez Manuel Becerra Julio de Castro Roberto Vassolo Emilio Huerta Martin Larraza Kintana Clóvis Machado da Silva

15 SATURDAY, December 10, am PAPER SESSIONS Track: Business Policy and Strategy (competitive) Theme: Franchise and Contracts Dec am Chair: Antonio García, University of Seville Location: Room Supervivencia de las empresas en el mercado: determinantes del fracaso de las empresas en el mercado de franquicia español Bordonaba, Victoria University Of Zaragoza Lucia, Laura University Of Zaragoza Polo, Yolanda University Of Zaragoza 341 Grouping franchisors types García, Antonio University of Seville De Castro, Enrique University of Seville Cataluña, Javier University of Seville 522 Análisis de la satisfacción de las relaciones en las franquicias españolas desde la perspectiva de redes Fernández-Monroy, Margarita Universidad de Las Palmas de Gran Canaria Galván-Sánchez, Inmaculada Universidad de Las Palmas de Gran Canaria 215 Uncertainty, competence and risk aversion in the choice of contractual arrangements in viticulture Fernández Olmos, Marta Universidad de la Rioja Track: Business Policy and Strategy (competitive) Theme: Explaining Performance Dec am Chair: Luis Almeida Costa, Universidade Nova de Lisboa Location: Room Unprofitable Competitive Advantage, Profitable Competitive Disadvantage and Healthy Imitation Costa, Luis Almeida Universidade Nova de Lisboa Dierickx, Ingemar - INSEAD 435 Do intangible investments affect companies performance? Vargas Montoya, Pilar - Universidad De La Rioja Salinas Zárate, Rodolfo - Universidad de La Rioja Guerras Martín, Luis Ángel - Universidad Rey Juan Carlos 53 Multimarket competition, foothold strategies and performance Fuentelsaz, Lucio - Universidad de Zaragoza Gómez, Jaime - Universidad de Zaragoza 44 Límites verticales de la empresa, incertidumbre e interdependencias Diez-Vial, Isabel - Universidad Complutense de Madrid Track Entrepreneurship and Family Business (competitive) Theme: Knowledge Transfers Dec am Chair: Theresa Lau, Hong Kong Polytechnic University Location: Room Intellectual Structure of Entrepreneurship Research: a Bibliometric Study Ramos-Rodriguez, Antonio-Rafael - Universidad de Cadiz Ruiz-Navarro, José - Universidad de Cadiz 557 For the Portuguese to See : The Importation of American Managerial Ideas by a Start-Up Consulting Firm Gonçalves, Diogo Lisboa Faia-Correia, Manuela - Universidade Lusíada Cunha, Miguel Pina Universidade Nova de Lisboa 166 Condiciones de liderazgo que propician la transmisión del entrepreneurship al equipo de trabajo Comeche-Martinez, Jose Manuel - Universidad de Valencia Ribeiro-Soriano, Domingo - Universidad de Valencia 264 Empreendedor Imigrante: Seu Perfil, suas Competências e suas Conquistas Nassif, Vânia - Universidade Mackenzie San, Wang - Universidade Mackenzie

16 Track: Human Resources Management (competitive) Theme: Moving People: Repatriation, Entry and Exit Dec am Chair: Chris Brewster, Henley Management College Location: Room Managing repatriation process for organisational success Sánchez Vidal, Mª Eugénia - Universidad Politécnica de Cartagena Sanz Valle, Raquel - Universidad de Murcia Barba Aragón, Mª Isabel - Universidad Politécnica de Cartagena Brewster, Chris Henley Management College 177 Inserção Social e no Mercado de Trabalho: um estudo realizado com Pessoas Portadoras de Deficiência no Brasil e em Cabo Verde (África) Carvalho-Freitas, Maria - Universidade Federal de Minas Gerais Marques, Antônio - Universidade Federal de Minas Gerais 314 Should we tell them why? Applicant Reactions to Performance Feedback in Rejection Situations Schinkel, Sonja - University of Amsterdam Anderson, Neil - University of Amsterdam van Dierendonck, Dirk - Erasmus University Rotterdam Ryan, Ann Marie Michigan State University 436 Sentidos e práticas organizativas em demissão Tonelli, Maria José FGV/EAESP Pliopas, Ana - FGV/EAESP Track: Human Resources Management (interactive) Theme: Competitive Advantage Through People? Dec am Discussant: Carlos Cabral Cardoso, Universidade do Minho Location: Room Double consistency in Strategic Human Resource Management: a Structural Equations Model to test universalistic, contingent and configurational hypothesis Sanchez-Gardey, Gonzalo - University of Cadiz Martin-Alcazar, Fernando - University of Cadiz Romero-Fernandez, Pedro - University of Cadiz 98 La retribución y evaluación del desempeño en empresas innovadoras españolas Camelo Ordaz, Carmen Universidad de Cádiz Fernández Alles, Mariluz - Universidad de Cádiz Valle Cabrera, Rámon - Universidad Pablo de Olavide 463 La dirección de recursos humanos en las entidades financieras de la economía social Hernandez, Felipe - Universidad de Castilla-La Mancha Peña Garcia-Pardo, Isidro - Universidad de Castilla-La Mancha 306 Aplicacion de un modelo de marketing interno a la gestion de organizaciones no lucrativas Sanchez Hernandez, Mª Isabel - Universidad de Extremadura Valero Amaro, Victor - Universidad de Extremadura Track: International Management (competitive) Theme: National Culture and Intercultural Management Dec am Chair: Andrés Hatum, IAE Management and Business School Location: Room 31 2 Moving beyond cultural stereotypes of South America Friedrich, Patricia - Arizona State University Hatum, Andrés - IAE Management and Business School Mesquita, Luiz - Arizona State University Farchi, Tomás - IAE Management and Business School 60 Measuring the Psychic Distance Construct: A Test of Two Data Collection Instruments da Silva, Moisés Gabriel - COPPEAD Graduate School of Business da Rocha, Angela - COPPEAD Graduate School of Business 460 From Diversity To Intercultural Teams Alves, José - University of Massachusetts Track: International Management (interactive) Theme: Multiculturality and Expatriation Dec am Discussant: José Luis Abrantes, Instituto Superior Politécnico de Viseu Location: Room Expatriação: Dilema de Adolescentes Brasileiros Santos Noronha, Cecilia Maria - Universidade Mogi das Cruzes 344 La Gestion Internacional de Rr.Hh. y su Relación con el Exito de la Expatriación. Un Caso de Empresas Españolas Molina, Cristina - Universidad DEUSTO Arizkuren-Eleta, Amaia - Universidad DEUSTO 441 A mestiçagem como desafio para a gestão: o contexto brasileiro Dantas, Marcelo - UFBA Davel, Eduardo - Télé-université 468 A Percepção dos Executivos Expatriados Italianos sobre a Cultura Brasileira Paula, Elis - Universidade Federal de Minas Gerais Carrieri, Alexandre - Universidade Federal de Minas Gerais

17 Track: Multidisciplinary Approaches to Management (competitive) Theme: Financial Management Dec am Chair: Roberto Vassolo, IAE - Universidad Austral Location: Room Determinantes del plazo de endeudamiento de las empresas brasileñas Bastos, Rafael - Faculdade Ateneu de Miguel, Alberto - Universidad de Salamanca 353 Sector and size: determinants of capital structure Jimenez Naharro, Felix Universidad de Sevilla Palacin Sanchez, Maria Jose - Universidad de Sevilla 494 How do argentine firms finance innovation and growth? An examination of financial bootstrapping practices Vassolo, Roberto - IAE - Universidad Austral Weisz, Natalia - IAE - Universidad Austral Muñiz, Martin - IAE - Universidad Austral Track: Multidisciplinary Approaches to Management (interactive) Theme: Business in Practice (cases) Dec am Discussant: João Vieira da Cunha, Universidade Nova de Lisboa Location: Room Triad Cooperation in Micro-Enterprise Initiatives: A Case Study from Venezuela Jones, Raymond Loyola College in Maryland Kashlak, Roger Loyola College in Maryland Jones, Audra Inter-American Foundation 261 El tratamiento del riesgo de crédito en el tercer pilar del nuevo Acuerdo de Basilea: analisis de las memorias anuales bancanrias españolas Medina, Reyes Universidad Pablo de Olavide Alfonso, Maria Dolores Universidad de Sevilla 390 Desenho e Análise da Cadeia Produtiva de Plantas Ornamentais: O caso das Orquídeas do gênero Phalaenopsis Chone, Rosana Universidade Presbiteriana Mackenzie Oliveira, Luciel Universidade Presbiteriana Mackenzie 401 Planning and Execution of the Project Management Office (PMO) Implementation Project in a Cellular Operator Company Pereira, Marcia Universidade de São Paulo Martins, Andréia Universidade de São Paulo Martins, Vergílio Universidade de São Paulo Martins, Marcelo Universidade de São Paulo 414 Contraste empírico de un mapa estratégico basado en la integracion del BSC y el modelo de excelencia europeo (EFQM) de un hospital, aplicando redes neuronales y comparando resultados con la regresion multivariante Navarro, Luis Universidad de Zaragoza PASTOR, Jesus Universidad de Zaragoza Track: Multidisciplinary Approaches to Management (interactive) Theme: Exploring Current Marketing Management Issues Dec am Discussant: Carmen Lages, ISCTE Location: Room Los SIG como herramientas de apoyo a la toma de decisiones de marketing Inglis, Gordon - Texas Tech University López Catalán, Blanca - Universidad Pablo de Olavide 356 Analyzing market cycles with moving averages and spectral analysis de la Torre Gallegos, Antonio - Universidad de Sevilla 466 El marketing con causa como estrategia para la empresa. Un análisis de las actitudes del consumidor y sus relaciones Galán, Maria - Universidad de Extremadura Valero, Victor - Universidad de Extremadura Galera, Clementina - Universidad de Extremadura

18 Track: Organizational Behavior (competitive) Theme: Psychological Bonds between Individual and Organization Dec am Chair: Antônio Virgílio Bastos, Universidade Federal da Bahia Location: Room Práticas de Gestão Democrática como Mediador da Relação entre Comprometimento e Desempenho Scheible, Alba - Universidade Federal da Bahia Bastos, Antônio Virgílio - Universidade Federal da Bahia 372 O Contrato Psicológico e a Gestão de Pessoas: o impacto da ruptura na retenção de talentos Menegon, Letícia Universidade São Paulo Casado, Tania - Universidade São Paulo 493 Componentes do Comprometimento Organizacional e Desempenho: Identificando uma Estrutura de Relacionamentos Medeiros, Carlos - Universidade Federal do Rio Grande do Norte Albuquerque, Lindolfo - Universidade São Paulo Marques, Glenda - Universidade Federal do Rio Grande do Norte 499 Comprometimento Organizacional: Um Estudo de Conseqüentes do Comprometimento para os Trabalhadores Bonavides, Renata - Universidade Federal do Rio Grande do Norte Medeiros, Carlos - Universidade Federal do Rio Grande do Norte Oliveira, José - Universidade Federal do Rio Grande do Norte Track: Public Administration (interactive) Theme: State-Owned Companies and Private Management Methods Dec am Discussant: Miguel Lopes, ISPA Location: Room Privatization process in Mexico: Prospects and effects in economic development Vargas-Hernandez, José Universidad de Guadalajara 217 Public service orientation and principal challenges of good government Martín-Castilla, Juan Ignacio Universidad Autónoma de Madrid 469 Producción pública vs privada. Una comparación empírica de la eficiencia en el sector de servicios urbanos Montoro Sánchez, Angeles Universidad Complutense de Madrid Sánchez García, Gustavo Universidad Complutense de Madrid 514 Flexibilização da gestão pública com um modelo híbrido de administração gerencial: o Contrato de Autonomia de Gestão na Marinha do Brasil Oliveira Filho, Jose Universidade Salvador Fadul, Elvia Universidade Salvador Track: Technology and Innovation Management (competitive) Theme: E-business Dec am Chair: Julio Jimenez, Universidad de Zaragoza Location: Room El comercio electrónico en España: Un análisis del proceso de compra de empresas españolas Sandulli, Francesco Universidad Complutense de Madrid Minguela Rata, Beatriz Universidad Complutense de Madrid Rodriguez Duarte, Antonio Universidad Complutense de Madrid Lopez Sanchez, José Ignacio Universidad Complutense de Madrid 326 Influencia de la compatibilidad tecnologica en el desarrollo del comercio electronico inter-empresarial (b2b) Hernandez, Blanca Universidad de Zaragoza Jimenez, Julio Universidad de Zaragoza Martin, Mª José Universidad de Zaragoza 449 Las escalas de calidad en el comercio electrónico b2c: modelos ponderados versus modelos no ponderados Melián Alzola, Lucía Universidad de Las Palmas de Gran Canaria Padrón Robaina, Víctor Universidad de Las Palmas de Gran Canaria

19 am PLENARY SESSION Location: Room A14 Strategy, knowledge and flexibility: What have we learned? Prof. Harry Barkema, Tilburg University Prof. Betania Tanure, Fundação Dom Cabral Prof. Luis Almeida Costa, Moderator pm PAPER SESSIONS Track: Business Policy and Strategy (competitive) Theme: Turbulence, Change and Transformation Dec pm Chair: Salustiano Martínez Fierro, Universidad de Cádiz Location: Room Perspectiva dinámica de los factores asociados a la cooperación y su influencia en la relación con los agentes externos Briones-Peñalver, Antonio Juan - Universidad Politécnica de Cartagena Cegarra-Navarro, Juan Gabriel Universidad Politécnica de Cartagena Ros-Sánchez, Maria del Mar - Universidad Politécnica de Cartagena 228 La formación de alianzas estratégicas como proceso dinámico temporal de cambio Martínez Fierro, Salustiano Universidad de Cádiz Ruiz Rodríguez, Margarita - Universidad de Cádiz 298 O Processo de Mudança Estratégica em Organizações Hospitalares Pereira, Maurício - Universidade Federal de Santa Catarina Moritz, Gilberto - Universidade Federal de Santa Catarina Ferraz, Larissa - Universidade Federal de Santa Catarina 417 Processo de adaptação estratégica de uma indústria de transformação: contribuições da visão baseada em recursos e da teoria institucional Rossetto, Carlos - Univ. do Vale do Itajai Serralheiro, Werther - Univ. do Vale do Itajai Cunha, Cleverson - Univ. do Vale do Itajai Track: Business Policy and Strategy (interactive) Theme: Managing Capabilities and Other Intangible Assets Dec pm Discussant: Pedro Parada, ESADE Business School Location: Room A proposal for the identification and measurement of organizational capabilities complexity: technology and corporate reputation Martín de Castro, Gregorio - Universidad Complutense de Madrid García Muiña, Fernando - Universidad Rey Juan Carlos Navas López, José - Universidad Complutense de Madrid López Sáez, Pedro - Universidad Complutense de Madrid Alama Salazar, Elsa - Universidad de Piura-Universidad Complutense de Madrid 260 La gestión del ciclo de vida de las capacidades: un análisis para el caso de la reputación Borraz Mora, Javier Universidad Zaragoza Fuentelsaz Lamata, Lucio Universidad Zaragoza 325 Estudio cualitativo de intangibles en las zonas objetivo i de la unión europea Vázquez, Dolores - Universidad de Extremadura Polo, Francisca - Universidad de Jaén 82 El papel de los recursos y las capacidades en los procesos de crecimiento empresarial Montoro-Sanchez, Ángeles - Universidad Complutense de Madrid Ortiz De Urbina, Marta - Universidad Rey Juan Carlos 201 Práticas Inovadoras de Gestão do Conhecimento: Estudo de Caso em Empresas de Tecnologia Intensiva Kuniyoshi, Márcio Universidade S. Paulo Santos, Silvio - Universidade S. Paulo

20 Track Entrepreneurship and Family Business (interactive) Theme: Motivations and Context Dec pm Discussant: Montserrat Ollé Valls, ESADE Location: Room Empreendedor, suas Motivações e Satisfações Dabastini, Irio Universidade Regional de Blumenau Hoeltgebaum, Marianne Universidade Regional de Blumenau Dornelas, José Universidade Regional de Blumenau Loesch, Claudio Universidade Regional de Blumenau 487 Atitude e comportamento empreendedor a nível universitário Loiola Machado, Marcio Roberto Universidade Potiguar Moreno Añez, Miguel Universidade Federal do Rio Grande do Norte Barreto Ramos, Rubens Universidade Federal do Rio Grande do Norte 113 The female-entrepreneurship field: Valencia Silva, Maika ESADE Lamolla Kristiansen, Laura - ESADE 55 Creating Dynamic Synergies to Promote Firm Growth Galan, José Universidad de Salamanca Zuñiga-Vicente, Jose Universidad Rey Juan Carlos 16 The influence of Multinational Corporations on Small Business productivity Cubillo Pinilla, José Universidad Politecnica de Madrid Track: Human Resources Management (competitive) Theme: Learning and Organizational Competencies Dec pm Chair: Claudia Antonello, Universidade Presbiteriana Mackenzie Location: Room Towards the learning organization? New forms of Work and Knowledge Development in the Multimedia Sector Tremblay, Dianne-Gabrielle University of Québec 109 The organisational learning in the Spanish firms: the role of human resource management Pérez-López, Susana Universidad de Oviedo Montes-Peón, José Manuel Universidad de Oviedo Vázquez-Ordás, Camilo José Universidad de Oviedo 492 Desenvolvimento de Projetos Associado à Formação Profissional: uma Estratégia para a Geração de Conhecimento e Desenvolvimento de Competências Antonello, Claudia Universidade Presbiteriana Mackenzie 336 HRM practices in learning organisations Jimenez-Jimenez, Daniel University of Murcia Sanz-Valle, Raquel University of Murcia Track: Human Resources Management (interactive) Theme: Big Pictures in HRM Dec pm Discussant: Teresa Proença, Universidade do Porto Location: Room Investigando as Políticas de Recursos Humanos Borges, Renata Universidade Federal de Minas Gerais Marques, Antônio Universidade Federal de Minas Gerais 204 The Human Resources Management Model adopted by Brazilian Companies: the trends according to opinion leaders from the area Fischer, Andre - Universidade de São Paulo Albuquerque, Lindolfo - Universidade de São Paulo 247 Sistemas de Educação Corporativa no Brasil: Características e Resultados Eboli, Marisa Universidade de São Paulo Hourneaux Junior, Falvio - Universidade de São Paulo Ivanoff, Gregorio - Universidade de São Paulo Mancini, Sergio - Universidade de São Paulo 440 Produção científica em RH na Iberoamerica: Um censo da Pesquisa em RH no Brasil na Década de 1990 Lacombe, Beatriz Maria FGV/EAESP Caldas, Miguel - Loyola University Tonelli, Mª José - FGV/EAESP Tinoco, Tatiana - FGV/EAESP 475 Enabling the HR department for creating competitive advantage through human capital: do companies in Latin America introduce the business partner role Hermans, Michel - IAE / Austral University Brockbank, Wayne - University of Michigan Sioli, Alejandro - IAE / Austral University Franichevich, Alberto - IAE / Austral University

21 Track: Human Resources Management (symposium) Theme: Beyond Human and Intellectual Capital: Crediting the Value of Skills and Dec pm Experience Chairs: Teresa Carla Oliveira and Stuart Holland, Universidade de Coimbra Location: Room Beyond Human and Intellectual Capital: Crediting the Value of Skills and Experience Oliveira, Teresa Universidade de Coimbra Holland, Stuart Universidade de Coimbra Track: International Management (competitive) Theme: Internationalization and Management Across Borders Dec pm Chair: Chris Brewster, Henley Management College Location: Room Spanish Foreign Direct Investment in Latin America Galan, Jose Universidad de Salamanca Gonzalez-Benito, Javier Universidad de Salamanca 59 Internationalization and Entrepreneurship in the Fashion Industry: a Case Study Investigation with Brazilian Exporters Rubim, Monique COPPEAD Graduate School of Business da Rocha, Angela - COPPEAD Graduate School of Business 305 Towards A Taxonomy Of Expatriate Adjustment Haslberger, Arno PEF Private University for Management Brewster, Chris Henley Management College Track: International Management (competitive) Theme: Globalization and Networks Dec pm Chair: Belmont Haydel, Central Michigan University Location: Room Cross-border acquisitions of foreign firms in Portugal and of Portuguese firms abroad: Exploration and exploitation through acquisitions Ferreira, Manuel - ESTG, Leiria Li, Sali - University of Utah 22 Firm Characteristics and Country Institutional Development: Business Relationships with Foreign Firms in Transition Economies Ferreira, Manuel - ESTG, Leiria Li, Dan - Texas A&M University 249 Social embeddedness in Low-income markets: Influential Factors and Positive Outcomes Sánchez, Pablo - IESE Business School Rodríguez, Miguel - IESE Business School Ricart, Joan - IESE Business School 472 The Double Paradox of Strategic Behavior: Heterogeneity and Homogeneity in a Globalizing Industry Vives, Luis - Sloan School of Management, MIT Svejenova, Silviya - ESADE Business School Koza, Mitchel - CEDEP Track: Multidisciplinary Approaches to Management (competitive) Theme: Organizations and Applied Strategic Management Dec pm Chair: Clóvis Machado-da-Silva, FGV/EAESP Location: Room Prioridades competitivas de operaciones: medida y análisis Martin, Mª Luz - Universidad Rey Juan Carlos Diaz, Eloisa - Universidad Rey Juan Carlos 133 Coesão do Campo Organizacional Fontes Filho, Joaquim FGV/EBAPE Balassiano, Moisés - FGV/EBAPE 393 Estrutura de relacionamento e respostas estratégicas de organizações do setor portuário de Rio Grande-rs, Brasil Weymer, Alex - CEPPAD/UFPR Machado-da-Silva, Clóvis - FGV/EAESP