mestre mestre A Discussion on Knowledge Management Applied Segundo to Sustainable nível Development: Case

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Sebastiana Peixoto Bonilha
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1 Clique para editar os estilos do texto A Discussion on Knowledge Management Applied Segundo to Sustainable nível Development: Case Studies Jeniffer de Nadae a Sandra Naomi Morioka a Marly Monteiro de Carvalho a a Production Engineering Department - University of São Paulo - Brazil Acknowledgements: The authors thank the CNPq & CAPES for supporting this research. 15/07/

Clique A Discussion para on editar Knowledge o estilo Management do título Applied to Sustainable Development: Case Studies Clique para editar os estilos

2 Clique A Discussion para on editar Knowledge o estilo Management do título Applied to Sustainable Development: Case Studies Clique para editar os estilos do texto Research Segundo nível 1 Objectives 2 Research Methods 3 Results Systematic Literature Review Case Studies 4 Discussion & conclusion 15/07/

3 Introduction Clique para editar os estilos do texto Social and environmental issues can be seen as opportunity, Segundo nível innovation advantage. and even competitive Knowledge Management (KM) for supporting sustainability initiatives should be developed consistently, considering firms long term strategy and organizational culture. 15/07/

4 Objectives Clique para editar os estilos do texto This article aims to discuss the processes of knowledge management as a support tool for sustainability initiatives. 15/07/

5 Research Questions Clique para editar os estilos do texto "What Segundo are nível the key discussions related to Terceiro sustainability Terceiro nívelinitiatives in the corporate context?" and "What are the processes of knowledge management that support activities related to sustainability"? 15/07/

6 Clique para Research editar Methods o estilo do título Bibliometric analysis Clique para editar os estilos do texto Case Terceiro Studies nível Systematic Literature Review Content analysis Softwares: Sitkis, UCINET and Mendeley The cases Quarto were nívelperformed in 2012 Selection» Quinto criteria: nível structured sustainability area. Two Brazilian Case Studies: Financial company and Educational company Research protocol Semi-structured interviews Respondent profiles: managers of the Area of Sustainability, which respond to the Marketing Director. Document analysis 15/07/

7 Triple bottom line Clique para editar os estilos do texto 15/07/

8 Corporate social responsibility Clique para editar os estilos do texto It can Segundo be defined nívelas the firms responsibility for social Terceiro and nível environmental impacts derived from their decisions and activities, considering ethic behavior and transparency, contributing to sustainable development. 15/07/

9 Corporate Social Responsibility Clique para editar os estilos do texto Voluntary work Moral and ethical behavior Legislation norms Survival, growth Discretionary responsibility Ethical responsibility Legal responsibility Financial responsibility Discretionary responsibility Ethical responsibility Financial responsibility Legal responsibility (a) (b) 15/07/

10 Knowledge management processes Clique para editar os estilos do texto The main objective is to establish and maintain an organizational Segundo nível culture that encourages the generation, sharing and appropriate use of knowledge. Main processes: creation, storage, dissemination, use Quinto and measurement nível 15/07/

11 Knowledge Management Processes Clique para editar os estilos do texto 15/07/

12 Clique Cross para cases editar o analysis estilo do título Area of sustainability Clique para editar os estilos do texto Area of Sustainability Case 1 - Financial company Explicit top down instructions to implement sustainable initiatives Connection between sustainability and business strategy Function: settlement of directions and firm's policies, create initiatives to improve the relationship with society. Case 2 -Educational company Explicit top down instructions to implement sustainable initiatives Connection between sustainability and marketing strategy area Function:definition and monitoring of the company's goals for indicators on sustainability and training courses. 15/07/

13 Creation Storage Clique Cross para cases editar analysis: o estilo do título KM Processes Depends on the experience of employees over Internally, with the support of Green Team Clique para editar os estilos do texto Dissemination Use Measurement Case 1 - Financial company the years Observation of other organizations Compilation of internal and external cases Specific documents Internally: intranet, workshops, direct contact among employees Quarto nível Externally: not systematic, on website, printed advertisements, materials released about specific themes. Corporate: for example, the clothes donation campaign Environmental: recycling and reuse Education: financial support to encourage employees to study. Difficulties to measure (most benefits are intangible) Clients do not recognize sustainability as added value to the final products Case 2 -Educational company Top down guidelines, discussed between executives and the Area of Sustainability Handbooks for trainings and courses Tacit knowledge of employees who had experience and/or participated in trainings Internally: award event, Green Team cases dissemination, Human Resources department's specific initiatives Externally: Financial report added with indicators on sustainability, near work with clients, suppliers and government, lectures and discussion forums with other firms Voluntary work: actions of employees from store in local institutions Environmental: recycling and reuse Suppliers: focus on evaluation, selection and monitoring of suppliers' performance; Difficulties to measure (defining good indicators and its performance) 15/07/

14 Case Clique Studies para editar Approaches o estilo do título Clique para editar os estilos do texto Quinto Case 2 nível Educational company Case 1 Financial company Case 2 15/07/

15 Limitations Clique para editar os estilos do texto Reduced sample in the literature review Segundo nível Case studies:. - only 2 Quarto companies nível from close sectors (consumer products);» Quinto limited nível generalization. - subjectivity in the content analysis (publications and questionnaires); individual testimonies and qualitative interpretations. 15/07/

16 Conclusions Clique para editar os estilos do texto Case studies Terceiro insights nível suggest emerging approaches in companies practices Literature review identified gaps in Knowledge Management Segundo & Sustainability nível studies The companies presented challenges in the measurement stage, since the quantification of socioenvironmental impacts of the corporate sustainability initiatives demands good indicators and adequate process for evaluating their performance. 15/07/

br Acknowledgements: The authors thank the CNPq &

17 Clique para editar os estilos do texto Thank You! Acknowledgements: The authors thank the CNPq & CAPES for supporting this research. 15/07/

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