Drivers Shaping the Sustainability Agenda in the Hotel Industry and Charting the Way Forward

Transcrição

1 A.J. Singh Drivers Shaping the Sustainability Agenda in the Hotel Industry and Charting the Way Forward Sustentabilidade em Hotelaria: Forças determinantes e a construção do caminho ideal A.J. Singh is the Professor of International Lodging, Finance and Real Estate Finance in The School of Hospitality Business. He has recently co-authored two textbooks, on International Hotel Management (2008) and Hospitality Asset Management (2009). A new textbook on Best Practices in Sustainable Hotel Development and Operations was published in March, He is an active member of HAMA (Hospitality Asset Managers Association) CHRIE (Council of Hotel, Restaurant and Institutional Education) and AHFME (Association of Hospitality Financial Management Educators) ISHC (International Society of Hospitality Consultants) and ULI (Urban Land Institute). Dr. Singh works closely with the Center for International Business Education and Research (CIBER) at Michigan State University, in his role as the Director of Study Abroad for the College of Business. He is also a member of the Global Hoteliers Club, an association of International Hotel General Managers. The purpose of the presentation is to analyze the sustainability policies, practices and initiatives of major international hotel companies to determine the key drivers shaping their agenda. In addition, the presentation will present the practical barriers and challenges to implementing sustainable development practices at the corporate and hotel property level. Finally, the presentation will summarize the state of sustainability in the hotel industry and solicit feedback from the participants on opportunities for the hotel industry as it charts its way forward as a global partner in co-aligning with the objectives of Agenda 21. Afsaneh Ehsani Local handicrafts role in ecotourism and wild life conservation Iran Qeshm Island Shibderaz village O papel do artesanato no ecoturismo e na conservação a vida selvagem Iran Qeshm Island Shibderaz Village Manager of the project of empowering of Qeshm Islands women for marketing their handicrafts and traditional arts with association of UNDP/GEF/SGP in Iran.Manager of produce educational booklet of tour guide training course. Teaching ecotourism in educational institutes in Iran. Professor of tourism geography in Allameh Tabatabaii University in Iran. Member of curriculum council of national committee of ecotourism in Iran.Member of ecoutourism council of UNDP / GEF / SGP in Iran There is a village in Qeshm Island in southern Iran called Shibderaz and traditionally villagers used to eat the eggs of hawksbill turtles as a marine endangered species. During the project of conservation and ecotourism of village the suitable base for social and effective activities of ladies was prepared however they have many problems and limitations. The project titled Art for conservation based on revitalize local traditional art tried to empower ladies to make the traditional handicrafts functional with present- day uses and they buy their products to tourists. In other hand tourists encouraged to purchase handicrafts directly from producers this gives the ladies more benefits in addition this relationship between tourists and local ladies increases their culture.also tourists recognize and consider their needs when they go directly in their houses and totally the project has good effects in the community and make the suitable opportunity for them. Now they consider the importance of their efforts and participation and their role in conservation of endangered project.

2 Alexandra Petermann R. Reserva Biológica Huilo Huilo, el camino hacia un destino sustentable Reserva Biológica Huilo Huilo, o caminho para um destino sustentável Doctora en Economía, se ha especializada en Economía Urbana y Territorial, disciplina sobre la cual realiza asesorías y ha dictado diversos cursos en la Pontificia Universidad Católica de Chile, Universidad de Chile, Adolfo Ibáñez, entre otras. Autora del libro Competition in the provision of Local Public Goods, publicado por la editorial inglesa Edward Elgar Publishing el 2006, basado en su tesis de doctorado y de varios artículos publicados en revistas nacionales e internacionales especializadas. Desde el año 2007 se desempeña como Directora Ejecutiva de la Reserva Biológica Huilo Huilo y es directora de Fundación Huilo Huilo. Ha sido una de las impulsoras de la creación de Así Conserva Chile en el año 2010, primera Asociación Gremial de Áreas Protegidas Privadas y de Pueblos Originarios en Chile, forma parte de su directorio y la representa en el Consejo Consultivo de Turismo de Chile. Forma parte además de la Comisión Asesora Presidencial para la Nueva Política de Desarrollo Urbano de Chile, conformada en marzo del 2012, en su calidad de experta en economía territorial. Su presentación contará la historia del desarrollo de La Reserva Biológica Huilo Huilo, emprendimiento privado que nace el año 2000 y que es distinguido como el Destino más Sustentable de Chile por Fedetur Explicará cuál ha sido el enfoque para desarrollar este destino, la importancia que ha tenido centrarse en los valores del patrimonio natural y cultural del lugar, el trabajo con la comunidad y el desarrollo de proyectos exitosos de conservación como el del Huemul, por lo que ha sido distinguida por dos años consecutivos (2010 y 2011) con el Sello Verde. Mostrará los positivos resultados que ha tenido este enfoque y los desafíos que existen para el futuro. Concluye con algunas ideas de cómo lo realizado en Huilo Huilo se puede aplicar a todo Chile y transformarlo en líder del Turismo Sustentable a nivel mundial. Alexandre Garrido The approach of sustainable tourism in Brazil: Good practices for Hotels and Tour operator A abordagem do turismo sustentável no Brasil: Boas práticas para Hotéis e Operadores Turísticos Expert in Sustainable Tourism, Standardization, Conformity Assessment and Accreditation. Main experiences as a Consultant in Brazil: Sustainable Tourism Certification Program (for Hotels) and Braztoa Sustainability Program (for Tour Operators). Director of Sextante and author of Guides about Implementation of Sustainability Management System in Hotels. His Presentation will summarize what has been done in terms of Sustainable Tourism for Hotels and Tours Operators in Brazil since The approach adopted, experiences, results in course and benefits obtained. The importance of tourism chain in this process and what is the role of governments, international agencies, private sectors, NGO s, researches and academic community

3 Arturo Crosby 20 years later, we do need to re-invent the rural tourism and ecotourism model Después de 20 años, se necesita re-inventar el modelo del turismo rural y ecoturismo Depois de 20 anos é necessário inventar o modelo de turismo rural e ecoturismo. CEO Forum Natura International, Editor & Director Naturalae Magazine, UNWTO and UNWTO s Themis Foundation expert (Sustainable tourism in rural areas, tourism and the environment, ), President of the European Centre for professional Training in Environment & Tourism. Análisis pragmático de la evolución del turismo en áreas rurales y naturales, tanto en la Europa del Sur como en Latinoamérica. El turismo ha contribuido al crecimiento económico de microempresas, pero de forma muy atomizada y tengo grandes dudas sobre el impacto real en el desarrollo rural y la conservación de las áreas naturales y rurales. Después de años, se comienza hablar no solo de turismo sostenible sino también de un turismo competitivo, al no poder obtener los resultados esperados. Una visión crítica y objetiva, para poder re-enfocar las estrategias de desarrollo y gestión, versus reacción e improvisación. Daysy Angeles Improving quality of life in the community through an Inclusive Business: The experience of Misminay & Condor Travel Investindo na qualidade de vida nas comunidades através dos Negócios Inclusivos: A experiência do Misminay & Condor Travel Relevant experience Master in Ecotourism and Environmental Management from the University of Costa Rica. Head of Projects of Condor Travel Non profit Association and Head of CSR of Condor Travel S.A. Professor of Tourism Product Development at Universidad San Ignacio de Loyola ( ). Specialist in Sustainable Tourism of The National Service for Natural Protected Areas SERNANP ( ). Tourism Coordinator of PRODESIPAN project in Caritas ( ). Presentation contents This presentation will describe the main lessons learned from the first inclusive business project ran by one of the biggest tour companies in Peru and a community in the Highlands of Cusco. This alliance was developed with the support of the Inter-American Development Bank (IADB) and Netherlands Development Organisation (SNV). Since we started to work together 3 years ago we show the progress reached with preliminary results, initial problems and the future activities to strength this alliance between a private company and a local community. This will allow us to analyze the conditions, barriers and possible alternatives to link more communities to sustainable businesses and it also will let us to determine why this project is showing positive results after a hard process of development.

4 Deirdre Shurland The Green Economy A Economia Verde Deirdre has 25 years experience in environmental management and assessment, disaster preparedness, tourism sustainability and industry affairs; and has networked across industry promoting sustainability through partnership and alliances. Doris Ruschmann Doctor in tourism, University of São Paulo. Coordenated the Master in Tourism and Hotelary, Universidade do Vale do Itajaí. Teaching in a post graduation courses. Author the many books about planning and development in sustainable tourism. Consulting for tourism planning projects in Brazil, Portugal and Moçambique. Experiência relevante Doutora em Ciências da Comunicação - Turismo, pela Universidade de São Paulo, implantou e coordenou o Mestrado em Turismo e Hotelaria da Universidade do Vale do Itajaí. Professora da Pós-graduação Stricto e Lato Sensu e da graduação também na USP, publicou 05 livros e coletâneas, além de 25 capítulos de livros e artigos em revistas técnicocientíficas no Brasil e Exterior, sobre o tema de planejamento e a sustentabilidade no turismo. Ministra palestras e cursos em Instituições de Ensino e em organizações de turismo de todo o país, bem como no exterior. Com renomada experiência nacional e internacional desenvolve trabalhos de consultoria na coordenação de planos de desenvolvimento sustentável do turismo e projetos relacionados à pesquisas de mercado, estudos de capacidade de carga, entre outros, para os Ministérios do Turismo e do Meio Ambiente financiados pelo BID - Banco Interamericano de Desenvolvimento, e também em Portugal e Moçambique. Presidente ( ), vice-presidente ( ) e atual membro do Conselho da Associação Nacional de Programas de Pós-Graduação em Turismo - ANPTUR, Travel and Tourism Research Association - TTRA, Association Internationale d'experts Scientifiques du Tourisme - AIEST, Consultora ad hoc da FAPESC, FAPESP, UNOPAR e do CNPq.

5 Eduardo Sanovicz Dr Prof. Eduardo Sanovicz is Professor at the Tourism course in the School of Arts, Sciences and Humanities, USP Universidade de São Paulo. He is also a senior consultant in programs and activities in the area of Marketing and Tourism. Graduate in History, Master s and PhD in Tourism from the University of Sao Paulo. Between 2007 and 2010 was Director of Reed Exhibitions Alcantara Machado. From January 2003 to August 2006, was president of Embratur, having been responsible for the implementation of the Plan and the creation of Watercolor Brazil Brand. Between January 2001 and January 2003, was President of the Tourism and Events Anhembi City of St. Paul and between April 1997 and December 2000, Director of Operations for the St. Paul Convention & Visitors Bureau. He was Director of Tourism of the Municipality of Santos between 1993 and In 2002, won the Gran Prix Caio Award as Professional of the Year in Event and Tourism Businesses in Brazil. In the period 2004/2005 received the IMEX Academy Award, the industry event awarded in Frankfurt (Germany), chosen as the best work of the Americas. In 2005, 2006 and 2010, by direct vote of the national tourism industry, he was named Personality of the Brazilian Tourism. Experiência relevante Eduardo Sanovicz é Professor Doutor do Curso de Turismo da Escola de Artes, Ciências e Humanidades da USP - Universidade de São Paulo. Atua também como consultor-senior em programas e ações na área de Marketing e Turismo. Graduado em História, é Mestre e Doutor em Turismo pela Universidade de São Paulo. Foi entre 2007 e 2010 Diretor da Reed Exhibitions Alcantara Machado. De janeiro de 2003 a agosto de 2006, foi presidente da Embratur, tendo sido responsável pela implantação do Plano Aquarela e pela criação da Marca Brasil. Entre janeiro de 2001 e janeiro de 2003, foi Presidente da Anhembi Turismo e Eventos da Cidade de São Paulo e entre abril de 1997 e dezembro de 2000, Diretor de Operações do São Paulo Convention & Visitors Bureau. Foi Diretor de Turismo da Prefeitura Municipal de Santos, entre 1993 e Em 2002, foi o vencedor do Gran Prix - Prêmio Caio, como o Profissional do Ano em Turismo de Eventos e Negócios do Brasil. No período 2004/2005 recebeu o IMEX Academy Award, prêmio do setor de eventos concedido em Frankfurt (Alemanha), escolhido como melhor profissional das Americas. Em 2005, 2006 e 2010, por votação direta do trade turístico nacional, foi eleito Personalidade do Turismo Brasileiro. Eugenio Yunis Learning from 20 years of sustainable tourism rhetoric and practice Aprendendo com 20 anos de turismo sustentável: retórica e prática Eugenio Yunis. Executive Vice-President of FEDETUR Chile, and former Director of Sustainable Tourism Development at the World Tourism Organization ( ) and Director General of the Work Programme at the World Tourism Organization ( ). His presentation will summarise what has been done in terms of Sustainable Tourism since 1992 at the international level, to then introduce what effective progress has been made; this will necessarily be a somehow subjective assessment, since no one has conducted a comprehensive evaluation in quantifiable terms. This allows us to reflect on what factors have obstructed a faster and more integral progress towards a truly sustainable tourism industry, and conclude with some ideas on how governments, international agencies, the private sector, and the research and academic community can speed up the process.

6 Fabrice Leclercq Elements favouring project success or failure Elementos que influenciam no sucesso ou no fracasso de projetos President of SOLARE (SOLutions & Actions to build Responsible Enterprises) (2012) Manager (Export-led & Tourism-led Poverty Reduction Programmes) ( ), International Trade Centre (UN/WTO). His presentation will offer an overview of the various ingredients and their dosage and order that are likely to influence the degree of success or failure of project based on 15 years of development technical assistance. He will refer to typical shortcomings, specifically in the quest for sustainability of interventions. Geoffrey Lipman What is the progress of governments and international organisations towards sustainable development? Quais os avanços dos governos e organizações internacionais na direção do desenvolvimento sustentável? Professor Geoffrey Lipman is Director of greenearth.travel, a global think tank network, promoting green growth and travelism (travel & tourism) and specializing in strategy, innovation and funding. He is President of ICTP (International Council of Tourism Partners) & Associate of Cosmos China. Lipman is Adjunct Professor at Victoria University Australia, Visiting Professor at Oxford Brookes University UK and Senior Tourism Research Fellow at George Washington University US. He is a Member of the World Economic Forum s Global Agenda Council. He has written and lectured widely on tourism strategy, sustainability and airline liberalization. Lipman joined the International Air Transport Association in the 1960s and rose to become its Executive Director before his appointment as the first President of the World Travel & Tourism Council from 1990 to Between 2006 and 2010, he served as Assistant Secretary General and spokesperson of the UNWTO, the World Tourism Organisation and prior to that acted as Advisor to the Secretary General. He has served on Boards and Advisory Committees of public & private sector groups in Africa, Europe, Middle East & Canada, as well as EU Commissions on Airline Liberalization and on Tourism Employment. Experiências relevantes Prof. Geoggrey Lipman é director do Geenearth.travel, promovendo o crescimento verde e o travelism (travel e turismo) e especialista em estratégia, inovação e funding Lipman é Professor Adjunto da Victoria University Australia, Professor Visitante da Oxford Brookes University UK and Pesquisador Senior da George Washington University US. He is a Member of the World Economic Forum s Global. É autor de obras sobre estratégia turística, sustentabilidade, e liberalização do transporte aéreo.. His presentation will summarise what has been done in terms of Sustainable Tourism since 1992 at the international level, to then introduce what effective progress has been made; this will necessarily be a somehow subjective assessment, since no one has conducted a comprehensive evaluation in quantifiable terms. This allows us to reflect on what factors have obstructed a faster and more integral progress towards a truly sustainable tourism industry, and conclude with some ideas on how governments, international agencies, the private sector, and the research and academic community can speed up the process.

7 Harold Goodwin Ten Years of Responsible Tourism , what are the lessons? Dez anos de Turismo Responsável , quais as lições? Founder of the International Centre for Responsible Tourism, co-chair of the International Conferences on Responsible Tourism in Destinations and Professor of Responsible Tourism Management, Leeds Metropolitan University A review of progress in originating markets and destinations since 1996 when South Africa adopted Responsible Tourism and the campaign for change began in the UK. Helena Costa The Challenges for implementing projects on sustainable tourism in Latin America Os desafios na implantação de projetos de turismo sustentável na América Latina. Dr. Helena Costa. Professor for the School of Business, University of Brasília, Brazil. She holds a PhD in Sustainable Development, a Masters in Tourism and has focused her academic activities on tourism and development field projects. Currently, she coordinates the Laboratory for Tourism and Sustainability Studies (LETS) of the University of Brasilia with Professor Dr. Elimar Nascimento. LETS is an interdisciplinary research group with experience in designing and implementing tourism projects in Brazil and Latin America. It works in partnership with local and federal authorities, NGOs, and other scholars from different backgrounds and universities from several countries; namely the UK, USA, Spain, and Portugal. Her presentation will summarize some reflections over the past 6 years of field experiences from the research group, Laboratory for Tourism and Sustainability Studies (LETS) of the University of Brasilia. The presentation aims to address the main obstacles and challenges faced by them and their international partners as scholars and professionals, when searching for successful implementation of projects in Brazil and Latin America. This will allow us to reflect on which factors negatively affect the possibility of tackling development issues though tourism projects in this region.

8 Herve Houdre Drivers Shaping the Sustainability Agenda in the Hotel Industry and Charting the Way Forward Sustentabilidade em Hotelaria: Forças determinantes e a construção do caminho ideal Regional Director of Operations & General Manager InterContinental New York Barclay One of Europe and America s most respected hoteliers, Hervé Houdré began his tenure as Regional Director of Operations and General Manager of the InterContinental New York Barclay in October of Prior to this, he held the position of General Manager of the Willard InterContinental Washington D.C. since Houdré was named 2006 Independent Hotelier of the World by HOTELS magazine. He serves on the NY Hotel Association Executive Committee and Board of Directors and NYC & Company Board as well as on the Board of GSTC (Global Sustainable Tourism Council). A leader in Sustainable Hospitality, Houdré published Sustainable Hospitality, a white paper utilized by Cornell University s Center for Hospitality Research. He has co-edited a book named Hotel Sustainable Development: Principles and Best Practices, published in 2011 by American Hotel & Lodging Educational Institute, together with Prof AJ Singh from Michigan State University. Houdré s efforts have been highlighted in a broad array of media in the US and abroad. His leadership achieved the 2009 Condé Nast Traveler World Saver Award, 2009 DC Mayor s Award for Environmental Excellence and DC Chamber of Commerce 2009 Business of the Year, among others. The purpose of the presentation is to analyze the sustainability policies, practices and initiatives of major international hotel companies to determine the key drivers shaping their agenda. In addition, the presentation will present the practical barriers and challenges to implementing sustainable development practices at the corporate and hotel property level. Finally, the presentation will summarize the state of sustainability in the hotel industry and solicit feedback from the participants on opportunities for the hotel industry as it charts its way forward as a global partner in co-aligning with the objectives of Agenda 21.

9 Jans Huyca La planificación turismo sostenible puede ser una herramienta para la conservación? O planejamento do turismo sustentável pode ser uma ferramenta para a conservação? Coordinador de Turismo del Servicio Nacional de Áreas Naturales Protegidas del Perú (2010-actualidad), Coordinador de Manejo de Turismo y Hábitats Claves de la Sociedad Zoológica de Fráncfort ( ), miembro de la Red de Expertos en Turismo de Iberoamerica, del Grupo de Especialistas de Turismo de la UICN y consultor en Perú para SNV y Rainforest Alliance. La presentación escribe como un diseño de planificación adaptativa, orientado a la conservación de los ecosistemas, la calidad de la experiencia del visitante y los beneficios a la poblaciones locales, es evaluado durante los 10 años de implementación de la herramienta de planificación, denominada Plan de Sitio. Se presentará la metodología de elaboración del documento herramienta de gestión, los procesos de implementación y las lecciones aprendidas de la aplicación de los Planes de Sitio en el Servicio de Áreas Naturales Protegidas del Perú. Jeanine Pires Presentation Title Sustainable development and the success of Brazil as a tourism destination. Desenvolvimento sustentável e o sucesso do Brasil como destino turístico Relevant experience Jeanine Pires is a university teacher and a professional with 15 years of leadership in the tourism sector, especially with the national and international marketing for destinations. Through her business skills Jeanine managed teams for the bidding and event promotion sector, and coordinated marketing and communication platforms of Brazil as a tourism destination in more than 40 countries. Her leadership of multitasking teams focused on event management, marketing, sales and institutional relations created a new environment which led Brazil to improve confidence in the international tourism market. Jeanine was President of the Brazilian Tourism Board and also worked as special advisor for the brazilian Minister of Sports in the coordination of actions for the 2016 Olympic and Paralympic Games. As a speaker in conferences Jeanine has been invited to explore the trends of the brazilian tourism market and the impact of the big sport events on tourism. Jeanine is now working on marketing destination and events consultancy for PIRES & Associates and is President of the Tourism and Business Council of FECOMERCIO ( Federation of Commerce, Services and Tourism) in São Paulo.

10 Karen Basso Experiences with Observatorys for Sustainable Tourism Development in some tourist cities of Brazil Experiências com Observatórios para Desenvolvimento do Turismo Sustentável em algumas cidades turísticas do Brasil Technical Coordinator to the Inventory and Monitoring Projects of Tourist Offer in the Federal District (2012); Analyst in the management of tourism projects and visiting professor to the Center of Excellence in Tourism at the University of Brasilia ( ). The applicant intends to make its presentation based on practical experiences conducted by the CET / UNB since 2008 with regard to monitoring systems for sustainable tourism development, reflecting its importance to analyzes based on solid research data about economic issues, social, environment, etc.. that underlie sustainability. Emphasis will be placed at the end of exposure the main challenges and difficulties of observatories for sustainable tourism implemented by the project. Mariana Aldrigui Tourism in the Classroom - the use of tourism content to enhance performance for public school teachers Turismo em Sala de Aula - O turismo como estratégia de qualificação de professores de escolas públicas Relevant experience Mariana Aldrigui is a PhD in Urban Geography/Tourism. She has both business and academic experience. She began her career in the tourism industry irriculn 1994, specializing in marketing and commercial relations. From 2001 to 2005 she was a faculty member of SENAC São Paulo, PUC Minas (Catholic University of Minas Gerais) and visiting professor at Centro de Excelência em Turismo at University of Brasília (UnB). Currently she is a lecturer at the University of São Paulo, in the Leisure and Tourism graduate programs. Her main research interests are tourism politics and education, and she is author and co-author of three books and several scientific papers. She is also in charge of all student internships in Tourism, which brings her in constant contact with tourism companies. Her consulting projects include development of training programs for hotel companies and city tourism bureaus, such as the Sao Paulo Convention and Visitors Bureau, where they train public sector and private companies in customer service. She is also a member of the Sao Paulo City Tourism Council.

11 Maria Helena Martins Brasileiro Responsabilidade Socioambiental de Empreendimentos Turísticos: A experiência do Instituto Imbassai na Costa dos Coqueiros Bahia. Diretora Geral do IBPS Instituto Brasileiro de Projetos Socioambientais. Consultora do Instituto Imbassai. Membro do Gpturis Grupo de Pesquisa em Turismo e Meio Ambiente da UNIFACS Universidade Salvador. A apresentação versará sobre a experiência do Instituto Imbassaí, enquanto Organização Não Governamental, envolvido na execução de projetos de Responsabilidade Socioambiental dos Empreendimentos Turísticos da Costa dos Coqueiros Bahia. De forma resumida, pretende-se apresentar o contexto, o histórico de atuação do Instituto, as ações desenvolvidas na atualidade, projetos em fase de implantação, finalizando com uma análise dos aspectos considerados fundamentais para o sucesso das práticas no âmbito do trabalho da organização. Mathias Lesinger Presentation Title Achieving Sustainable Development through Tourism: The Role of the Market Alcançando o desenvolvimento sustentável por meio do Turismo: o papel do mercado Relevant experience Having been born and growing up in the Swiss alpine town of Davos, Matthias Leisinger was acquainted with the tourism sector at an early age. After attending local high school he went on to study geography, history and political science at the University of Zurich and at Rouen University in France. Between 2007 and 2010 he also earned an MBA in sustainability management from Lüneburg University s Center for Sustainability Management in parallel with his professional work. Matthias Leisinger has been with Kuoni since He initially served as a project manager in the Environmental Affairs unit of Kuoni Switzerland, which was later restructured to a Group-level function. He was appointed Head of Corporate Responsibility for the Kuoni Group on 1 July Matthias Leisinger is also a member of the advisory boards of the Swiss Import Promotion Programme (SIPPO) and of Swisscontact, and has been chairman of The Code, an organization which fights the sexual exploitation of children in the tourism sector, since 2010.

12 Nima Azari Challenges of promoting ecotourism based on local communities in Iran. Case study: The Ecotourism project-qeshm Island, Ira Desafios da promoção do ecoturismo nas comunidades locais no Irã. Estudo de caso: O ecoturismo Project_Qeshm Island, Irã Manager of project of Qeshm Islands Ecotourism based on abilities of local communities with association of UNDP/GEF/SGP in Iran. Executive manager of Ecotourism project in Hengam Island for Dolphins conservation with associatin of UNDP in Iran. Manager of Qeshm Global Geopark project. Member of curriculum council of national committee of Ecotourism in Iran. Member of Ecotourism council of UNDP/GEF/SGP (United Nations office in Iran). This paper analyzes challenges and experiences and outcomes of activity for promoting Ecotourism based on local community enhancement in Iran based on experiences of a two phase project (conservation and Ecotourism) This project was analyzed as a pilot project in UNDP/SGP office in Iran because of its involvement with local community.this project has two accepts: Effective Participation of local people and their changing attitude and behavior as the people who used to eat turtles eggs to the people that they participate in turtle conservation. Difficulties and challenges of promoting ecotourism in field according to some limitation based on cultural attitude -challenges of religious beliefs, challenges with local governments, preferences of personal and shor-term benefits instead of social and sustainable and longterm benefits and challenges of establishment local fund for the self sustainability of the project and finally outcomes of the project is the main subject of this paper. Oliver Hillel The contribution of multilateral agreements and guidelines to sustainable tourism A contribuição dos acordos multilaterais para as diretrizes do turismo sustentável Programme Officer for tourism of the Secretariat of the Convention on Biological Diversity, former team leader in the Sustainable Environmental Management Plan for Northern Palawan, Tourism component (Philippines, ), Tourism Programme Coordinator for UNEP/Division of Technology, Industry and Economics ( ) and Ecotourism Director, Conservation International ( ). The implementation (or lack thereof) of multilateral agreements (such as environmental conventions, trade and labor regulations, codes, guidelines and other international instruments) influences the sustainability of global tourism, either through ratification and conversion into national laws or by providing all players with references and international legal precedents. The presentation will briefly describe the role, opportunities and limitations of WTO s GATT and other trade frameworks, OIT s labor conventions, ICAO s agreements, the CBD, UNFCCC, Ramsar and the World Heritage Conventions, as well as codes and guidelines by various UN agencies, to the formulation of sustainable tourism policies and programmes, with an emphasis on environmental issues.

13 Ronald Sanabria Furthering sustainable tourism in Latin America: lessons and recommendations from the field. Estimulando o turismo sustentável na América Latina: lições e recomendações da prática. Vice-President Sustainable Tourism, Rainforest Alliance ( ). As part of the Rainforest Alliance s 25 th anniversary celebration, Ronald will summarise the lessons the organization has learned in furthering sustainable production and consumption of products and services in the global marketplace. He will then focus on sustainable tourism, sharing lessons and recommendations that result from a dozen years furthering sustainability in key Latin American destinations. Rosana Mazaro "O que é que o Nordeste tem? E o Potiguar também? De onde viemos, para onde vamos, onde podemos chegar!" 1. Determinantes e Condicionantes de Competitividade e Sustentabilidade de Destinos Turísticos: modelos de planejamento e monitoramento 2. Avaliação de Competitividade de Destinos Turísticos: critérios e resultados de estudos no Mundo, Brasil, Nordeste, RN 3. Prospecção e Fatos Portadores de Futuro: oportunidades com base na sustentabilidade? Relevant experiences PhD in Managment / Tourism from the University of Barcelona-DITMUB, Spain. Master and Degree in Administration from PPGA / UFSC. Researcher and Teacher in Pos Graduate Program in Tourism -PPGTUR/UFRN. Coordinator of the Research Group Innovation, Competitivenessand Sustainability of Tourism Destinations. Director of National and International Relations of ANPTUR. Consultant in development plans fortourist destinations and tourism businesses. Silvia Eri Hirao Social tourism as a practice of responsible tourism: an analysis of SESC SP experience Turismo social como prática de turismo responsável: uma análise da experiência do SESC SP Relevant experiences Bachelor's degree in Tourism (ECA-USP) and Master of Education (FE-USP), member of the management team of the Social Tourism Program at SESC SP, which is dedicated to promoting tourism that enables participants to learn and experience diversity through sociocultural mediation. Bacharel em Turismo (ECA-USP) e mestre em Educação (FE-USP), integra a Coordenação do Programa de Turismo Social do SESC SP, dedicado a promover vivências turísticas orientadas para o encontro dos participantes com o conhecimento e a diversidade por meio da mediação sociocultural.

14 Sonya Graci Evaluating the Success of the Gili Trawangan Ecotrust. Lessons Learned About Partnerships, an Eco-tax and the Need for Stakeholder Engagements. Avaliando o sucesso de Gili Trawangan Ecotrust Lições aprendidas sobre parcerias, Ecotax e a necessidade do engajamento dos envolvidos. Associate Professor, Ted Rogers School of Hospitality and Tourism Management, Ryerson University, Canada. Cofounder at Icarus Foundation and formerly Assistant Professor at Brock University, Canada Current position: Director of Accommodating Green, a boutique consultancy focusing on developing sustainability strategies for businesses and communities It has been a decade since the community on Gili Trawangan island in Indonesia decided to start a not-for profit entity called the Eco-trust and collect an eco-tax to fund sustainability initiatives. This presentation will provide a history of the Ecotrust, the eco-tax and the initiatives it has funded over the years. Working collaboratively, the community, local government, business owners and tourists on Gili Trawangan have been able to implement initiatives to protect the resources on the island. These successes however have been faced with many challenges. Sowmya Kishore Transforming The Lives of Communities Through Learning Transformando a vida de comunidades através do aprendizado Objectives of such endeavours underline the College s vision: Transforming the lives of communities through learning : o To understand, support and interpret potential tourism readiness of destinations and communities and establish educational linkages o To preserve and promote tangible and intangible cultural heritage via festivals, celebrations and events by engaging students and youth College wide Global Citizenship and Equity projects that are hallmarks of community and capacity building, and working with residents to empower communities and destinations The School s proposal for the Bachelor in Sustainable Tourism Degree Program Applied Research Fellowships collaboration with the School of Community and Health Sciences to gauge perceptions and risks vis-à-vis Toronto- as a host city to events of mass gatherings; a critical element in the responsible tourism scheme of things, with the PanAm 2015 Games fast approaching Significant milestone for the Culture and Heritage Institute (CHI) celebrates its th 5 anniversary this June 2012: a unique platform to convene stakeholders from across culture, heritage, arts, hospitality, tourism and related sectors, by collaborating, creating and forging successful partnerships. Reflecting on past conference themes: 2011: Geotourism: Cities & Neighbourhoods 2011: Culture and Cuisine Cavalcade 2010: Intercultural Dialogue in Tourism: 2020 Vision 2009: Sense of Place and Heritage Trails Realizing the War of 1812 Bicentennial 2008: Built Heritage Preservation Challenges: Sustainable Tourism Strategies 2007: Exploring the Cultural and Heritage Tourism (CHT) Landscape Faculty and Research Associate (2005-present) School of Hospitality, Tourism & Culture (SHTC), and The Culture & Heritage Institute (CHI) Centennial College, Toronto, Canada

15 Susanne Becken The scale of the challenge: Carbon emissions, climate change, peak water and peak oil, how can the industry and travellers respond? A escala das mudanças: as emissões de carbono, mudança climática, disponibilidade de água e petróleo como o setor e os viajantes respondem? Susanne has lead two government funded programmes on Tourism and Oil and Preparing the Tourism Sector for Climate Change and represents Asia-Pacific on the World Meteorological Organisation s Expert Team on Climate and Tourism. Vikneswaran Nair Innovating Responsible Rural Tourism: Scaling-up the Industry Towards High Yield Inovação responsável no Turismo rural: estimulando os negócios para maior rentabilidade Director of the Centre for Research and Development of the Taylor s University, Malaysia and Associate Professor at the School of Hospitality, Tourism & Culinary Arts; Director of the Taylor s University-University of Toulouse, France University Centre Research Group that focuses on research in hospitality, tourism and gastronomy; Associate Research Fellow of the Centre for Research & Innovation in Tourism, Taylor s University; Past President of Asia Pacific Council for Hotel, Restaurant and Institutional Education (APacCHRIE) and Past Secretary of the Tourism Educators Association of Malaysia (TEAM). His presentation will redefine the concept of rural in the context of responsible tourism using Malaysia as a case. The presentation will highlight how the tourism industry in Malaysia is being transformed from low yield to high yield under the Economic Transformation Programme. His presentation will also highlight the multi-million dollar research project that he has been commissioned by the Government of Malaysia recently in developing a multidimensional responsible rural tourism framework using a decision support system. This fundamental study plays an important role in innovating new approaches by developing indicators to holistically measure the multi-dimensional relationships between different tourism models and the linkages to local economies and environment in key natural and rural destinations in Malaysia. Xavier Font Why do donor funded projects fail or succeed? Que razões levam ao sucesso ou ao fracasso de projetos financiados? Specialist in responsible tourism marketing, with extensive experience in industry and government training on all aspects of sustainable tourism production and consumption. Recent research and consultancy contracts include UNEP, UNCTAD, UNWTO, IFC, European Commission, VisitEngland, VisitWales, Fáilte Ireland, WWF, CORFO and the Travel Foundation amongst others Results from UNEP sponsored research to identify the reasons for project success and failure, to draw lessons for the funding criteria for the Global Sustainable Tourism Partnership