From IT Strategy to Digital Business Strategy. Carlos Buss, CIO Mondelez Brasil AMCHAM/RP

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1 From IT Strategy to Digital Business Strategy Carlos Buss, CIO Mondelez Brasil AMCHAM/RP 1

2 Did You Know 2 million Google queries 47k app apple downloads 100k new tweets 1.3 million YouTube views In last minute. Access to Everything, All the Time, From Any Device, From Anywhere

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4 Adoption cycles are faster and faster Years 13 Years 4 Years 2 Years Reach 50MM People 4

5 A geração do milênio irá alcançar 30 anos em 2020 e será a geração dominante e com alto poder de consumo Esta geração cresce com Internet, mídias sociais e muita mobilidade... E está redefinindo o modelo de vendas 5

6 Classe média mundial irá aumentar de 2 para 5 Bilhões até 2030 e irá representar o futuro de crescimento do varejo Competição acirrada para ganhar esta nova classe de consumidores, requer novas estratégias

7 Vendas Online crescem de 2 a 5 vezes mais rapidamente do que o varejo tradicional Não é uma questão de tradicional ou online, mas de como atender o consumidor onde e quando ele quiser 7

8 Os consumidores estão conectados, tem muita informação e o poder na ponta dos dedos

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10 The next wave of economic Growth will be driven by the raise of the Digital Era

11 Digital Wave is generating growth 11

12 The Digital Forces

13 Leveraging Digital forces to Re-imagine and complete transform the business: Omini-channel Business Model Business Model Channels Business Model Business Process Business Model Products & Services Business Model Customer segmentations Business Model Workplaces Business Model 13

14 Strategic Technology Trends Top 10 Strategic Technology Trends for 2015: Converging Forces Derivative Impact Future Disruption 1. Mobile Device Diversity & Mgt. 2. Mobile Apps & Applications 3. The Internet of Everything 4. Hybrid Cloud & IT as Service Broker 5. Cloud/Client Architecture 6. The Era of Personal Cloud 7. Software Defined Anything 8. Web Scale IT. 9. Smart Machines D Printing

15 Everything will be on the internet. by 2020 over than 50bi things connected Monetize? Improve productivity? Improve Experience?

16 Professional Production Data Personal Cloud: Moving Beyond Personal Computing A collection of services and a representation of your digital life The cloud is where users center their digital lives. They are in control. Contextually aware and operationally obvious apps Your Digital Life Community News Tax Info. Sports School Standings E-Gov. Schedule Twitter Content Shopping Facebook School Corp. Memories Services SMS Archives RSS Work Financial Training Comms at Wi-Fi Info. Home Devices Banking VOIP Corp Broadband Apps LAN Benefits Conferencing Personal Records Meeting Records Wi-Fi Cell Financial TV IM Home Security Memories Cell Medical Calendar Banking Hobbies Music Personal Family

17 Could a 3D Printer Be Prevented from Saving you? Why? Flags By 2016, 3D printing of tissues and organs (bioprinting) will cause a global debate about regulating the technology or banning it for both human and non-human use. Why? Advancing Fast Lack of Understanding (Remember Dolly the Sheep?) Stem Cells Lead to Enhanced Organs Money Leads to Corruption Government Intervention by end of 2015 By 2015, Global Headlines of A Success or Failure By 2018, 3D Printing will result in the loss of at least $100 billion per year in intellectual property globally. Authors: Daryl Plummer, Pete Basiliere

18 A new economy is emerging! Sharing economy and Bitcoin

19 Bottom Line: Business Emphasis is on The Nexus Families of Technologies Social networking and contextual experience permeate application design and interfaces Mobile technologies define client environment and end-user application experience Cloud is becoming a Mainstream computing style & delivery model, new options accelerate adoption Information strategies deal with volume, velocity, variety & complexity through new analytic models

20 From Outside Your Industry "Tech" Players May Become Your Competitors Not only edging into your markets, but also redefining your customer's expectations

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22 Why invest in Digital is right for Mondelēz Big-data Social media Big-data Cloud Mobile Social Mobile Big-data Cloud Mobile Social

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24 the best way to predict the future is to Re-imagine it. 24