.CURRICULUM VITAE. Ireland, with the thesis: The importance of trust and relational quality in the performance of

Transcrição

1 .CURRICULUM VITAE Personnel Details Susana Cristina Lima da Costa e Silva 1, ssilva@porto.ucp.pt Phone: (Ext. 417) / Skype: susana.costa.silva Academics qualifications 2007: PhD in Marketing from Michael Smurfit School of Business University College Dublin - Ireland, with the thesis: The importance of trust and relational quality in the performance of international alliances. 2002: Master in Economics from Faculdade de Economia do Porto, University of Porto Portugal, with the thesis: The internationalisation of firms and the industrial network model: the Vitrocristal case. 1996: Graduation in Management and Business Administration at Faculdade de Ciências Económicas e Empresariais - Universidade Católica Portuguesa (Catholic University of Portugal) 2. Professional experience Since 1997: Lecturer at the School of Economics and Management of the Catholic University of Portugal. Lectureship in the following courses: Graduation in Management and in Economics Marketing Management, New Marketing Trends (currently), Introduction to Business Studies, Final Project, Marketing I, Marketing II, International Economics, Management and European Integration and Social Economics (before). 1 Author has publications with the following names: Susana Lorga, Susana Costa e Silva Lorga and Susana Costa e Silva. 2 98,1% percentil. 1

2 MSc (Marketing) Marketing and International Marketing (currently), Commercial Management, Marketing B2B and Advances Marketing Topics (before); MSc. in Management Marketing; MSc. in Services Management Services Marketing; MSc. in Social Economics - Management of Social Economic Organizations (currently). MSc (all master courses) Research Seminars. MBA International Marketing and Business Plan (currently) and Value Chain Management (before). Post-Graduation Studies Social Marketing and Cause-Related Marketing. Executive Masters Marketing, Marketing Plan, Marketing and New Technologies, Multichannel Marketing, International Marketing (currently), Marketing & Strategy and Marketing & Value Creation (before). Since 2013: Researcher at ESPM Group affiliated at CNPQ (Brazil). Since 2007: Director of the MSc. in Marketing Program of the School of Economics and Management of Catholic University of Portugal, Porto. Since 2004: Researcher at Centre of Studies in Economics and Management (CEGE) of the Catholic University of Portugal, Porto. Since 2004: Visiting professor and guest speaker at several universities: Pontifícia Universidade Católica de São Paulo, Brazil, Escola Superior de Propaganda e Marketing (São Paulo), Brazil, University of Saint Joseph, Macao, University of Vaasa, Finland, Central Ostrobothnia Polytechnic, Kokkola, Finland, University of Wroclaw, Poland, University of Évora, Portugal; Catholic University of Portugal Braga, Portugal; and School of Arts, and School of Law, Catholic University of Portugal, Portugal. Guest lecturer also at The Michael Smurfit Graduate School of Business, University College Dublin, Ireland and University of Uppsala, Sweden. 2007/2014: Director of the Department of Marketing at the School of Economics and Management of the Catholic University of Portugal, Porto. 2

3 2007/2010: International project for the supervision of PhD thesis on the DBA programme of Brno International Business School (Czech Republic), Nottingham Trent University (United Kingdom), and Jyväskylä University (Finland). 2007/2010: Director of the Post-Graduation Studies degree in Marketing and of Marketing section of the International MBA at Católica Porto Business School, Portugal. 2007/2008: Coordinator of the training programme in Internationalization for entrepreneurs, executives and trainees, developed by Human Value in coordination with the Industrial Association of Minho, in partnership with Prime, financed by the FSE. 2004/2006: International cooperation project with University of Vaasa (Finland) for the study of international joint ventures, performance, and trust (research leader: Prof. Jorma Larimo). Present: Enhancing Studies and Practice of the Social Economy and Social Capital in Higher Education Curriculum development project with the support of the Erasmus Mundus programme of the European Union. A Consortium of York Saint John University, University of San Antonio Abad del Cusco, Peru; Centre for African Studies, University of Oporto, Portugal and Mondragon University - MIK, Spain. 2000/2005: Auditor at Dynargie Portugal, Ldª. 2004: Researcher at Faculteit der Economische Wetenschappen, Universiteit van Tilburg, The Netherlands, with a short-term grant of Fundação Calouste Gulbenkian. Since 2002: Independent consultant on marketing, international marketing, internationalisation, strategic marketing, social marketing and cooperation - Projects with private and public organizations, national and international. Since 2001: Column writer at Marketeer,MktOnline.net, HiperSuper, FocusSocial, Exame, Executive Digest 1998/2002: Supervisor of international trainees from the Programa Contacto from ICEP - Investimentos, Comércio e Turismo de Portugal (Foreign Trade and Investment Board Ministry of Economy). 3

4 Since 1997: Researcher at Research Centre in Applied Economics and Management (CEGEA) of the Catholic University of Portugal, Porto. 1996/1998: Advisor at Management Library of Universidade Católica Portuguesa - Centro Regional do Porto. 1996/1997: Management Trainee at the company: Jerónimo Martins Group (Recheio Cash & Carry, Feira Nova Hypermarkets, Pingo Doce Supermarkets). 1995/1996: Coordinator at CESOP Centro de Sondagens da Universidade Católica Portuguesa (survey election centre). Filiations 2002/2015: Affiliated of the Portuguese Academy of Marketing (ADMES). Since 2003: Affiliated of the European International Business Academy (EIBA). National representative for Portugal of EIBA from Dec 2013 to Dec International Projects Present: Enhancing Studies and Practice of the Social Economy and Social Capital in Higher Education Curriculum development project with the support of the Erasmus Mundus programme of the European Union. A Consortium of York Saint John University, University of San Antonio Abad del Cusco, Peru; Centre for African Studies, University of Oporto, Portugal and Mondragon University - MIK, Spain. 2007/2010: International project for the supervision of PhD thesis on the DBA programme of Brno International Business School (Czech Republic), Nottingham Trent University (United Kingdom), and Jyväskylä University (Finland). 2010: International project Marketing and Sales Management at Tiniguena, project sponsored by European Union, in Bissau, Guinea-Bissau. 2004/2006: International cooperation project with University of Vaasa (Finland) for the study of international joint ventures, performance, and trust (research leader: Prof. Jorma Larimo). 4

5 Publications Peer-reviewed journals Silva, S. C. and Duarte, P. (2014), Suggestions for international research using electronic surveys, The Marketing Review, Vol. 14, nº 3, Yamazaki, V. Ponchio, M., Silva, S. C. and Rocha, T. (2013), O consumo de cirurgia estética: a influência da auto-estima e do materialismo, Revista de Gestão em Sistemas de Saúde, Vol. 2, nº2, pp Rodrigues, T. and Silva, S. (2013), "O need for touch no retalho online", Revista Portuguesa de Marketing, Nº 30, pp Silva, S.C., Pacheco, E., Meneses, R., and Brito, C. M. (2012), The importance of second-hand knowledge in the revised Uppsala Model: can European textiles producers export to China? Journal of Global Marketing, Vol. 24, nº 3, pp Silva, S. C. and Santos, M. C. (2012), How to capitalize on a tribe, The Marketing Review, Vol. 12, nº 4, pp Silva, S. C. (2012), Book Review: Aneel Karnani, (2011) Fighting Poverty Together, International Journal of Rural Management, Vol. 8, 1-2, pp Silva, S. C. and Silva, M. F. (2012), Aneel Karnani - Fighting the Poverty Together: Rethinking strategies for business, governments, and civil society to reduce poverty, Africana Studia, nº 18, pp Silva, S. C. e Silva, M. F. (2012), Failure is a stepping stone for success, International Review on Public and Nonprofit Marketing, Vol. 9, nº 2, pp Silva, S. C., Bradley, F. and Sousa, C. M. (2012) Empirical test of the trust-performance link in international alliances context, International Business Review, Vol. 21 (2): Rocha, T. V. and Silva, S. C. (2011), The adaptation versus standardization dilemma: the case of an american company in Brazil, Internext Revista Eletrônica de Negócios Internacionais da ESPM, São Paulo, v.6, n.1, Jan. /Jun. pp

6 Silva, M. F. and Silva, S. C. (2011), De Portugal para a UEMOA, com escala na Guiné-Bissau: análise das oportunidades e constrangimentos do investimento português na Guiné-Bissau, Africana Studia, nº 16, pp Silva, S. C., Filho, F. F. and Guedes, M. J., (2010), Understanding the internationalization process of Havaianas: the important role of brand, Tourism and Management Studies, n. 6, pp Brito, C. and Silva, S. C. (2009), When trust becomes the fourth C of cooperation, in The Marketing Review Vol. 9 (4), pp Silva, S. C. and Sousa, Maria João (2009), Consórcios internacionais de empresas de construção civil o caso da Mota-Engil, Revista Portuguesa e Brasileira de Gestão, nº 2, pp Silva, S. C. (2003), A internacionalização e as redes de negócios da Vitrocristal, ACE, in Revista Portuguesa de Marketing, Dezembro, pp Case studies published Silva, S. C. e Reis, A. B. (2015), Vegetable garden by the door, Lipor: promoting change, ECCH (European Case Clearing House), Ref. No. P and Ref. No. P Silva, S. C. and Prazeres, M. (2015), Dream Football: The Impact of Football in the Change of Social Behaviors, ECCH (European Case Clearing House), Ref. No and P Silva, S. C. and Frade, T. F. (2015), Frezite: Internationalization in Brazil, ECCH (European Case Clearing House), Ref. No. P and P Silva, S. C. et al. (2013), Di Nôs i Mindjor: Development of Local Products at Guinea-Bissau, ECCH (European Case Clearing House), Ref. P and P Silva, S. C., Sousa, R. S. and Oberdieck, L. (2012), Kyaia- Shoes that fly off the shelves, ECCH (European Case Clearing House), Ref. No and

7 Silva, S. C. e Fernandes, H. (2012), Jac Motors Revolucionando o mercado brasileiro de automóveis, ECCH (European Case Clearing House), Ref. No. P and P Silva, S. C. and Soares, R. R. (2012), Havaianas O impacto do reposicionamento da marca na estratégia de internacionalização da empresa, ECCH (European Case Clearing House), Ref. P and P Books Lorga, S. Costa e Silva (2003), Internacionalização e Redes de Empresas: conceitos e teorias, Editorial Verbo, Lisboa. Brito, C and Lorga, S. (1999), O Marketing Internacional, Sociedade Portuguesa de Inovação, Porto. Book chapters Silva, S. C. (2014), Marketing Internacional, in Brito, C. and Lencastre, P. (eds.), Novos Horizontes do Marketing, Dom Quixote, Lisboa, pp Rodrigues,T. Silva, S. C. and Lencastre, P. (2013) Need for touch o impacto da informação háptica textual na interação de compra on-line, in Perez, C. e Eneus, T., Por uma Publicidade Livre Sempre, pp , IV ProPesq, São Paulo. Silva, S. C., Duarte, P. and Ferraz, S. (2012), Global careers in Portugal, in Baruch, Y. and Reis, C. (eds.), New Perspectives on Global Careers, pp , Routledge, NY. Silva, S. C. (2012), O papel das alianças na internacionalização como forma de cooperação, in Coelho, A. and Mugnol, R. (ed.), Os desafios da internacionalização, pp , Editora da Universidade de Caxias do Sul, RS, Brasil. Silva, S. C. and Perez, C. (2011), Marketing Internacional, in Zenone (ed.), A visão estratégica de marketing: conceitos e técnicas em mercados competitivos, pp , Editora Atlas, São Paulo. 7

8 Silva, S. C. and Nardon, L. (2008), An exploratory study of cultural distance and perceptions of relational risk, New Perspectives in IB Research - Progress in International Business Research, Volume 3, pp , edited by Maryann P. Feldman and Grazia D. Santangelo. Brito, C. M. and Silva, S. C. (2004), Caso Jerónimo Martins Internacionalização, in Rodrigues, J. V. e Dionísio, P. (coord.), Manual de Casos Portugueses Mercator XXI, pp. 1-13, Dom Quixote, Lisboa. Lorga, S. (2000), O Marketing Internacional in Brito, C. e Lencastre, P. (Ed.) Horizontes do Marketing, Universidade Católica Portuguesa e Verbo Editora, Lisboa. Working-papers Santos, M. C. and Silva, S. C. (2013), The 3 C S Model Of Millennials Brand Awareness. Paper registered at SSRN working paper series: Brito, C. and Silva, S. C. (2011), The collective nature of export grouping schemes. Paper registered at SSRN working paper series: Ferreira, M. P. and Silva, S. C. (2009), Domestic impact of internationalization. The Case of JM. Paper registered at SSRN working paper series: Sousa, M. J. and Silva, S. C. (2008) The use of consortia for the internationalization of firms Mota-Engil case study, WP , Faculdade de Economia e Gestão. Universidade Católica Portuguesa, November. Silva, S. C. and Ferreira, M. P. (2006), Databases in the research of international alliances, WP , Faculdade de Economia e Gestão. Universidade Católica Portuguesa, November, ISSN: Lorga, S. (2002) A internacionalização e os mecanismos de cooperação em rede na Vitrocristal, ACE, Universidade Católica Portuguesa Centro Regional do Porto. Papers presented at International Conferences 8

9 Silva, S. C., Meneses, R. & Radomska, J. (2015), Understanding the herding behavior on firms in international market selection, in 41 st EIBA (European International Business Conference), Rio de Janeiro, Brazil, 1 st -3 rd December. Camargo, A. Rocha, T. & Silva, S. C. (2015), Marketing strategies in the internationalization process of Brazilian franchises, in 41 st EIBA (European International Business Conference), Rio de Janeiro, Brazil, 1 st -3 rd December. Silva, S. C. (2015), Jac Motors How a Chinese car manufacturer approached the Brazilian market, in 41 st EIBA (European International Business Conference), Rio de Janeiro, Brazil, 1 st - 3 rd December. Wegner, D, Silva, S. C., Campos, J. M. and Rossi, G. (2015), Networking for internationalization: the cases of Vitrocristal (Portugal) and Wines of Brasil (Brazil), in 11th IIBC (Iberian International Business Conference), Porto, Portugal, 2nd-3 th October Silva, S. C., Meneses, R. & Larimo, J. (2015), International alliances: do we really know what are we researching on?, in 13th Vaasa Conference on International Business, Vaasa, Finland, 27th-28th August. Andrade, A., Silva, S. & Rebeca, G. (2015), O comércio eletrónico como modo de entrada em mercados internacionais: uma abordagem sistémica à avaliação de oportunidades, in 10ª Conferência Ibérica de Sistemas e Tecnologias de Informação, Aveiro, 17th -22th June. Machado, J., Salim, L., Vacas de Carvalho, L. Mendes, A. e Silva, S. (2015), Towards a typology of consumer-brand interaction on Facebook, in 44th EMAC (European Marketing Academy Conference), Leuven, Belgium, 26 th -29 th May. Silva, S. and Meneses, R. (2014), International alliances: de we really know what are we researching on?, in 40th EIBA (European International Business Academy) Conference, Uppsala, Sweden, 11 th -14 th December. Silva, S., Reis, N. and Santos, J. (2014), What cultural differences really matter for managers? Towards a new model of cultural distance, in 40th EIBA (European International Business Academy) Conference, Uppsala, Sweden, 11 th -14 th December. 9

10 Cunha, C. B. and Silva, S (2014), Cultural distance's influence in entry mode decision, in 40th EIBA (European International Business Academy) Conference, Uppsala, Sweden, 11 th -14 th December. Roxo, M. T., Silva, S. C. and Lisboa, A. (2014), Determinants of export performance, in 10th IIBC (Iberian International Business Conference), Zaragoza, Spain, 26 th -27 th September Silva, S. C., Machado, J. C. and Duarte, P. (2014), A influência das causas sociais na intenção de compra dos consumidores, in V Pró-Pesq, ECA USP, São Paulo, Brazil, 21 st -23 rd May. Silva, S. C. and Sousa, C. M. (2013), The influence of relational capital on the success of international alliances, in 39th EIBA (European International Business Academy) Conference, Bremen, Germany, 11 th -15 th Dec. Brzoskowska, E. and Silva, S. C. (2013), International Market selection the case of Portuguese companies in Poland, in 39th EIBA (European International Business Academy) Conference, Bremen, Germany, 11 th -15 th Dec. Yamazaki, V. Ponchio, M. Silva, S. C. and Rocha, T. V. (2013), O consumo de cirurgia estética: a influência da autoestima e do materialismo, in XVIth SemeAd (Seminários em Administração), FEA-USP, São Paulo, Brazil, 24 th -25 th October. Yamazaki, V. Rocha. T. V., Duarte, P. and Silva, S. C. (2013), Evidence of a glocal marketing strategy: a case study in the Brazilian telecommunication market, Iberian International Business Conference, Braga, Portugal, 4 th -5 th October. ISBN: Brzoskowska, E. e Silva, S. C. (2013), International Market selection the case of Portuguese companies in Poland, in 13 th EURAM (European Academy of Management) Conference, Istambul, Turquia, 26 th -29 th June. Silva, S. C. and Rodrigues, T. (2013), Need for touch: impactos para a comunicação e para o marketing, IV Pró-Pesq. PP Encontro Nacional de Pesquisadores em Publicidade e Propaganda, Universidade de São Paulo, São Paulo, 22 nd -24 th May. 10

11 Oliveira, A. R., Silva, S. C. and Morais, R. A. (2013), Design-thinking in brand management, 8 th Global Brand Conference (of the Academy of Marketing Brand, Corporate Identity and Reputation Special Interest Group), Porto, 3 rd 5 th April. Araújo, F. and Silva, S. C. (2012), Os media sociais no social corporate marketing, IV International Congress of Cases in Non Profit and Public Marketing, Felgueiras, 14 th Dec. Silva, S. C., Duarte, P. and Ferraz, S. (2012), Understanding expatriates satisfaction, in 38 th EIBA (European International Business Academy), Brighton, UK, 7 th -9 th Dec. ISBN: Ferreira, C.; Martins, M.; Martins, R.; Nascimento, A.; Alves, P. and Silva; S. (2012), Understanding the burdens of illicit drugs at school, in European Social marketing Conference, Lisbon, 27 th -28 th November. Rocha, T. and Silva, S. C. (2012), "Subsidiaries ability to innovate in marketing in emerging economies", in AIB Academy of International Business , Washington, DC, USA, June 30 th July 3 rd. ISSN: Silva, S.C. and Santos, M. C. (2012), "How to benefit effectively from the rising tribalisation phenomenon The Toyota Prius case study, EMAC (European Marketing Academy Conference), Lisbon, 22 nd -24 th May ISBN: Silva, S.C. and Santos, M. C. (2012), "How to capitalize the tribe - the Toyota Prius case study, International Marketing Trends Conference, Venice, Italy, 19 th to 21 st Jan. Silva, S.C., Sousa, M. J. and Figueira-Lemos, F. (2011), "Consortia in construction industry internationalization: an exploratory study on its motivations", 37 th EIBA (European International Business Academy) Conference, Bucharest, Romenia, 8 th -10 th December. ISBN: Silva, S. C. and Silva, M. F. (2011), Failure is a stepping stone to success, 10th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM 2011), Porto, Portugal, 15 th -18 th June. 11

12 Silva, S. C., Pacheco, E. and Meneses, R. (2011), The importance of second-hand knowledge in the revised Uppsala model, in 11st EURAM European Academy of Management Conference, Tallin, Estonia, 1st-4th June. ISBN: Rocha, T. and Silva, S. C. (2011), "Balancing subsidiaries", in CIMaR - Consortium for International Marketing Research , Atlanta, GA, USA, 6 th -10 th April. Sousa, M. J. G., Silva, S. C. and Filho, F. F. (2010). Brand reposition impact in the internationalization of Brazilian footwear companies: the Havaianas case, in 10 th EURAM European Academy of Management Conference, Rome, Italy, 19 th -22 nd May. Ferreira, M. P. and Silva, S. C. (2009), "Domestic impact of internationalisation. The JM Case.", in 35th EIBA (European International Business Academy) Conference, Valencia (Spain), 13th 15 th December. Sousa, M. J. G. and Silva, S. C. (2009). The use of consortia in the internationalization of construction firms Mota-Engil case study, in 2 nd EURAM European Academy of Management Conference, Liverpool, UK, 11 th -14 th May. Brito, C. and Silva, S. C. (2008), Understanding export grouping schemes as issue-based nets, in 34 th EIBA - European International Business Academy Conference, Tallinn, 11 th - 13 th December. ISBN: Sousa, M. J. G, and Silva, S. C. (2008). A utilização de consórcios na internacionalização de empresas de construção - O caso da Mota-Engil, in 2º Encontro Luso-Brasileiro de Estratégia, Lisboa, 20 th to 22 nd November. Sousa, M. J. G. and Silva, S. C. (2008). The use of consortia in the internationalization of construction firms Mota-Engil case study, in 2 nd Annual Copenhagen Conference on Partnerships: Creating Innovative Solutions through Collaboration, Copenhagen, 18 th -19 th November. Silva, S. C. and Nardon, L. (2007), An exploratory study of cultural differences and perceptions of relational risk, in 33 rd EIBA (European International Business Academy) Conference, Catania, Italy, 13th-15th December. 12

13 Silva, S.C. and Ferreira, M.P. (2007), Researching on international alliances the problem of lack of sources, in EURAM (European Academy of Management) Conference, Paris, 16 th -19 th May. Silva, S. (2006), Empirical test of the trust-performance link, in 32 nd EIBA (European International Business Academy) Conference, Fribourg, Switzerland, 7 th -10 th December [Award Best International Marketing Paper, by International Marketing Review ]. Brito, C. M. and Silva, S.C. (2006), The collective nature of export grouping schemes: methodological implications, in 35 th EMAC (European Marketing Academy Conference) Conference, Athens, Greece, 23 rd -26 th May. Silva, S. C. (2005), Growing pains of a Web-based survey on international alliances, in 31 st EIBA (European International Business Academy) Conference, Oslo, Norway, 10 th -13 th December. Brito, C. and Silva, S. C. (2005), A methodological approach for the study of export grouping schemes, in 1 st IIBC (Iberian International Business Conference), Porto, Portugal, 30 th September- 1 st October. Brito, C. and Silva, S. C. (2005), Toward a model of Inter-organisational co-operation, in BAM (British Academy of Management) Conference, Oxford, U.K., 13 th -15 th September. Silva, S. C. (2004), "Internationalisation theories: a revolutionary change or a Darwinian approach?", in 30 th EIBA (European International Business Academy) Annual Conference, Ljubljana, Slovenia, 5 th -8 th December. Silva, S. and Madureira, R. (2004), Late Starter: A Situation or a Process?, in IMP Industrial Marketing and Purchasing Group, Copenhagen, Denmark, 2 nd -4 th September. Garcia, J. and Silva, S. C. (2004), Trust: Theoretical Framework, Underlying Disciplines, and Measures, in EURAM - European Academy of Management, St. Andrews, Scotland, U.K., 5 th - 8 th May. 13

14 Silva, S. C. (2004), The impact of trust in the performance of alliances between Portuguese and foreign partners, in 2 nd Preconference for Doctoral Students EURAM European Academy of Management, St. Andrews, Scotland, U.K., 5 th 8 th May. Brito, C. and Silva, S. C. (2004), "The four Cs of Cooperation The case of Vitrocristal, in 10th Commemorative International Conference on Productivity and Quality Research, Miami, U.S.A., 16 th -19 th February. Silva, S.C. (2003), "The impact of trust in international alliances - how satisfied are foreign companies with their cooperation with Portuguese partners?", in 17 th Doctoral Tutorial of EIBA (European International Business Academy), Copenhagen, Denmark, 10 th -11 th December. Lages, C., Lages, L. F., Lages C. R. and Lorga, S. (2003), "A measurement scale to assess trust communication with relationship parties in an exporting context", in 2nd Workshop on Trust Within and Between Organisations, Amsterdam, The Netherlands, 23 rd -24 th October. Lorga, S. (2003), "Internationalisation theories: a revolutionary change or a Darwinian evolutionary process?", in IAM - Irish Academy of Management - Conference, Dublin, Ireland, 2 nd -3 rd September. Lorga, S. (2003), The impact of trust in the performance of alliances taking place between Portuguese partners and foreign ones, EDAMBA European Doctoral Programmes Association for Management and Business Administration a Summer School, Soréze, France, 19 th -24 th July. Magazines Lima, D. e Silva, S. (2015), Não há um Brasil, há vários brasis, in Marketeer, nº 224, pp Silva, S. (2014), As artimanhas dos contratos de distribuição moderna, in Marketeer, nº 217, Agosto, pp Castro, S. R. and Silva, S. C. (2014), O património cultural na atração de turistas ao Porto, in Marketeer, nº 216, pp

15 Ferreira, C. and Silva, S. (2014), "Métricas úteis para o marketing digital", in Marketeer nº 213, Abril, pp Silva, S. (2014), "O que o marketing digital muda nas PMEs?", in Marketeer nº 212, Março, pp Moreira, F. and Silva, S. C. (2014), QR Codes uma ferramenta por explorar em Portugal, in Marketeer, nº 211, Feb. Pp André, A. R., Leal, A. E. and Silva, S. C. (2013), Como tirar partido do cliente mistério, in Marketeer, nº 202, May, pp Rosas, A. F., Costa, A. and Silva, S. C. (2013), O negócio dos sites dos usados em Portugal, in Marketeer, nº 200, pp Príncipe, F. and Silva, S. C. (2013), O etnocentrismo investido e o marketing, in Marketeer, nº 199, pp Coelho, L. and Silva, S. C. and Oliveira. M. F. (2013), Red Carpet Tudo a postos para receber o cliente chinês?, in Marketeer, nº 198, pp Silva, S. C. and Oliveira. M. F. (2012), A força do Islão no Marketing, in Executive Digest, nº 81. Pp Silva, S. C. and Silva, M. F. (2012), O que é afinal o marketing social?, in FocusSocial, nº 1, Maio, pp Campos, J. M. and Silva, S. C. (2012), Quem são os vencedores de uma guerra de preços?, in Marketeer, nº 191, Silva, S. C. and Silva, M. F. (2012), Fighting the poverty together, in Executive Digest, nº 175, pp. 88 a 91. Rendeiro, J. B. and Silva, S. C. (2012), Marketing 3.0: do produto e do consumidor ao espírito humano, in Executive Digest, nº 174, pp

16 Silva, S. C. and Santos, P. L. (2012), O que a nova tecnologia muda no marketing, in Marketeer, nº 189, Maio, pp Silva, S. C. and Morais, C. (2012), Promoção de venda: não se pode gerir o que não se pode medir, HiperSuper, 27/4, p. 5. Silva, S. C. (2012), O comércio justo humaniza a globalização, in Família Cristã, Feb., p.41. Silva, S. C. and Silva, M. (2011), O que é afinal o marketing social?, in Marketeer, nº 185, Dezembro, pp Silva, S. C. and Alheiro, C. (2011), Por mares já navegados à descoberta dos BOP, in Executive Digest, nº 64, July, pp Silva, S. C. and Nascimento, J. (2011), Pensar fora da caixa nos países Bottom-of-Pyramid, in HiperSuper, nº 290, 22nd July, pp.7-8. Silva, S. C. (2011), O que é o retro marketing?, in Marketeer, nº 178, Maio, pp Silva, S. C. and Silva, M. F. (2011), Bissau! Hora tchiga?, in Marketeer, nº 175, Jan., pp Silva, S. (2010), O desenvolvimento sustentável e as necessidades de formação, in Diário Económico, 14/09, p. U/5. Silva, S. C. (2010), Uma dúzia de bons conselhos para quando estiver a desenvolver um plano de negócios, in Marketeer, nº 169, Ag., pp Silva, S. C. (2010), Humanizar a globalização: a importância de iniciativas como as do comércio justo, in Marketeer, nº 163, Fev., pp Silva, S. C., et. al. (2009), Do Marketing Social, in Marketeer, nº 159, Out., pp Silva, S. C. and Ferreira, J. (2009), Gerir o luxo em tempos de crise, in Marketeer, nº 151, Fev., pp Silva, S. C. and Coelho, J. (2008), O que as empresas podem ganhar com o geomarketing, in Marketeer, nº 146, Set., pp

17 Silva, S. C. (2008), O que é o Marketing Gay ou Marketing para Homossexuais?, in Marketeer, nº 144, Jul., pp Silva, S. C. (2008), Marketing Tribal: os casos da Apple e da Mini, in Marketeer, nº 143, Jun., pp Silva, S. C. (2007), Como fazer um esboço de um plano de internacionalização, in Marketeer, nº 137, Dez., pp Silva, S. C. (2007), As vantagens do sal tradicional do Algarve, entrevista, Hipersuper, nº 196, 14/09, pp Silva, S. C. (2007), O caso da flor de sal, in Marketeer, nº 132, Jul., pp Silva, S. C. (2007), O que faz da Finlândia uma das economias mais competitivas do mundo?, in Marketeer, nº. 131, Jun., pp Silva, S. C. (2006), Humanizar a globalização, in Revista da associação Comercial e Industrial da Bairrada (Bairrada Industrial Pacto Para o Futuro), 2ª edição, p. 82. Silva, S. C. (2006), Para quê cooperar?, in Marketeer, nº. 124, Nov., pp Silva, S. C. (2006), Globalização: o fim de uma era?, in Marketeer, nº 116, pp Silva, S. C. (2006), "Competitividade da Finlândia", in Revista Exame, nº 261, pp Silva, S. C. (2005), A importância das cores no Marketing e Negócio Internacional, in Marketeer, nº 112, pp Silva, S. C. (2004), "Vitrocristal: internacionalização e mecanismos de cooperação em rede", in Marketeer, nº 100, pp Silva, S. C. (2004), O milagre celta, in Ideias & Negócios, Julho, pp Silva, S. C. (2004), Portugal vs. Irlanda tão perto e tão longe, in Economia Pura, Março, pp

18 Sousa, C.P. and Silva, S.C. (2003), "O papel dos gestores nas estratégias de marketing de exportação", in O Molde, nº 59, pp Lorga, Susana Costa e Silva (2003), Criar redes industriais para o comércio externo, Semanário Económico, Caderno Management, 7/11/2003, pp Sousa, C.P. and Lorga, S.C.S. (2003), "Marketing de exportação: a importância dos gestores", in Marketeer, nº 88, pp Lorga, S. (2003), O marketing global existe?, Marketeer, nº 79, pp Lorga, S. (2001), Marketing Internacional, Marketeer, nº 63, pp Presentations as a guest speaker Silva, S. C. (2015), Moderation of the Pannel: New Retail Challenge (speakers: Hugo Bethlem, Jeff Turnas & Frank Witek), CIRAI (Conferência Internacional de Retalho Alimentar e Inovação), 18th March, Porto, Portugal Silva, S. C. (2015), Moderation of the Pannel: Out-Of-The-Box (speakers: Rui Costa, Nuno Miguel Peres e José Luís Pio Abreu), QSP Summit, 12th March, Porto, Portugal Silva, S. C. (2015), Novos Modelos de Negócio, Ted Talk, 4th February, Porto, Portugal. Silva, S. C. (2014), Doctoral Training in Management Research: The Next 25 Years - A socialconcern perspective, EIASM EDEN 25 th Anniversary & 2 nd EIASM Forum on Research Quality, 29 th September, Brussels, Belgium. Silva, S. C. (2014), Como escrever artigos científicos e publicá-los, Seminar for PhD students, ESPM Escola Superior de Propaganda e Marketing, 20 May São Paulo, Brazil. Silva, S. C. (2011), "The growing pains of an article", ESPM Escola Superior de Propaganda e Marketing, 9th August, São Paulo, Brazil. Silva, S. C. (2010), Os desafios do marketing na Guiné-Bissau, Workshop para dirigentes, Tiniguena, 17 September, Bissau, Guinea. 18

19 Silva, S. C. (2009), Research Methods an Exploratory Overview, Iseki Food 3 and Iseki Mundus 2, 1 st Overall Meeting, 2 nd July, Gothenburg, Sweden. Silva, S. C. (2009), A mundialização do Marketing, PUC Pontifícia Universidade Católica de São Paulo (COGEAE), 29th May 6th June, São Paulo, Brazil. Silva, S. C. (2009), A experiência das empresas portuguesas no Brasil, ESPM Escola Superior de Propaganda e Marketing, 2nd June, São Paulo, Brazil. Silva, S. C. (2008), Workshop in International Marketing, Associação industrial do Distrito de Aveiro,, 1st April, Aveiro, Portugal. Silva, S. C. (2006), Humanizar a Globalização, Bairrada Pacto Industrial para o Futuro, 2nd edition,, 6th November, Anadia, Portugal. Silva, S. C. (2006), Marketing Internacional e Vendas, ExpoMarketing Marketing Internacional e Industrial, 19th October, Leiria, Portugal. Silva, S. C. (2004), The impact of trust in international alliances performance, Seminar for Doctoral Students, at University of Vaasa, Marketing Department, 8 th April, Vaasa, Finland. Silva, S. C. (2004), A estratégia de internacionalização do Grupo Jerónimo Martins, presentation given at ISCTE Instituto Superior de Ciências do Trabalho e da Empresa, 9th December Lisbon, Portugal. Lorga, S. C. (2002), A internacionalização e redes de negócios, presentation given at ADMES (Associação de Docentes de Marketing do Ensino Superior) Portuguese Academy of Marketing, 2nd July, Instituto Politécnico de Leiria, Leiria, Portugal. Lorga, S. (2002), "Internacionalização de empresas e redes industriais: o caso da Vitrocristal, ACE", Seminários Internos da Universidade Católica Portuguesa, 19 de Maio, Porto, Portugal. Boards of Journals Revista Encontros Científicos (Scietific Meetings Review), Universidade do Algarve, Portugal. Revista Brasileira de Docência, Ensino e Pesquisa em Administração, Brazil. 19

20 International Journal of Business Research and Management, Malaysia. Invited reviewer at: Journal of Management Studies, (UK), Marketing Planning Intelligence Group and Organization Management (USA) and Journal of Business Research (UK). Complementary qualifications with diploma 2012: Structural Equation Models of short course taught by Professor Maria de Fátima Salgueiro, the Portuguese Statistical Society and sponsored by the Catholic University of Portugal Porto. 2006: Participation certificate at Programa de Actualização de Competências Pedagógicas - Instituto de Educação da Universidade Católica Portuguesa. 2005: Course of Research Methods for Marketing, with Professors Jan-Benedikt Steenkamp, Hans Baumgartner e Tammo Bijmolt, at TIAS Business School, Tilburg University, in collaboration with EIASM European Institute for Advanced Studies in Management. 2005: Certificate of Competency in English (ECCE) of the University of Michigan English Language Institute. 2004: Course of Modelling for Business Research, with Professors Joe Hair, Philip Samouel and Arthur Money, at Henley Management College, in collaboration with EUDOKMA - European Doctoral School on Knowledge and Management. 1996: Diploma for the participation of the seminar: Leadership and decision making process UCP, Porto. 1991: Diploma for the participation of the course: Initiating Computers, from Inforjovem 3. Awards and scholarships 2006: Award for the best paper in International Marketing presented at EIBA (European International Business Academy) Conference held in Fribourg, Switzerland, awarded by International Marketing Review. 3 With a final mark of 19/20. 20

21 2002/2006: 48 months scholarship from FCT Fundação para a Ciência e Tecnologia (from the Portuguese Minister of Technology and Science) for PhD Thesis at University College Dublin, Ireland e 2011: Erasmus grant for the exchange of teachers for teaching activity in Central Ostrobothnia Polytechnic, Kokkola, Finland and in University of Uppsala, Sweden. 2004: Visiting researcher at Tilburg University The Netherlands with a short-term scholarship from Fundação Calouste Gulbenkian, Portugal. 1992/1996: Five year scholarship from Universidade Católica Portuguesa. 1995: Merit diploma from Universidade Católica Portuguesa, for the participation in extracurricular activities of human and social interest. 1995: Six months Erasmus scholarship in the undergraduate course of Management, at Turku University, Finland. Master thesis supervised 2015: Óscar Alberto Madureira Corporate social responsibility in Macau gaming industry (Master thesis presented at University of Saint Joseph,Macau, China) 2015: Luís Carlos Silva Morais Cavadas - What is inhibiting Portuguese consumers from buying on-line? The morphology of the barriers to online shopping in Portugal (co-supervisor António Andrade) 2015: Jorge Miguel Moreira da Silva - The influence of the need-for-touch on the online purchase propensity: a comparative study between Portugal and China. 2015: Sandra Raquel Nogueira Castro Marketing digital na promoção de um destino turístico. O caso da cidade do Porto. 2015: Gustavo Alves Costa Arruda - Estratégias Empresariais de Responsabilidade Corporativa. O Encontro da Busca de Geração de Valor Econômico com a Vertente Social. 2015: Francisco Santos O impacto do novo fenómeno de emigração na DREX. O caso do Millennium bcp (co-supervision with João Luís Serra Moreira de Campos). 2015: Ana Raquel André Consumer engagement with a brand on Facebook (co-supervision with Joana César Machado). 21

22 2014: Sandro Filipe Mota Santos Oliveira - Partner selection in international joint ventures: factors for the selection of partners in IJVs. 2014: Bruno Botelho de Almeida - Tribal marketing: is there a tribe within the tribe? 2014: Adriana Branco Reis Marketing against poverty. 2014: Gonçalo Pereira Rabeca Development of a Business Model for E-Commerce B2C at Sonae MC. 2014: João Pedro Coimbra Brandão Fonseca Decision factors of Portuguese SMEs regarding International market research. 2014: Cláudia Sofia Freitas Braga da Cunha The problem of cultural distance in International Business: Cultural distance s influence in Zippy s entry mode process. 2014: Tiago Assis Vilarinho - Pursuit of competitive advantage for Online Travel Agencies: Driving from price to value. 2014: Inês Ribeiro dos Santos Capelo - Millennials Brand Awareness 2014: Filipe Principe Ferreira - Financial Guilt and Crisis - Exploring Marketing Opportunities to Southern European Countries. 2014: Mafalda Teles Roxo - Export Performance: The case of the exports of cork stoppers from Portugal to emergent economies. 2014: Mariana Coelho Rodrigues de Sousa The importance of historic factors on the formation and success of the business Cluster of the Galerias Paris. 2014: Bernardo Nuno Andrade Barreiros Pavia Corporate volunteering and the firm study of the case UNICER. 2013: João Nuno Vilaverde e Cunha Sales Team control at Auto Sueco. 2013: Miguel Pires Prazeres The football impact in changing social behaviours The DreamFootball case study. 22

23 2013: Miguel Vieira de Campos Cerqueira Gomes Factors that influence international negotiation the Portuguese Case. 2013: Diana Ferreira dos Santos Co-Branding strategies the case of Plan EDP-Continente. 2013: Ana Luís Henriques de Lima Sampaio Leite - Service quality measurement at Grupo Auto-Sueco. 2013: João Luís Moreira de Campos - Optimization of marketing processes in a context of customer-centric retailing. 2013: Nuno Manuel Costa Soares - Red carpet trend and the Chinese market potential for city marketing - Porto case study. 2013: Rita Amado Santos Pinto - Middle class increase in Brazil. 2013: Francisco José Ferreira Capelas The social activity of Celestial Ordem Terceira da Santíssima Trindade. 2013: Miguel Augusto Fontoura de Almeida Oliveira Consumer guilt dimensions implications for cause-related marketing. 2013: Maria Isabel Calheiros Lopo de Andrade Gouveia Cause-related Marketing The influence of social causes in buying intention in cause-related marketing (co-supervision with Joana César Machado). 2013: Li Danchan - Analysis of the decrease of dehydrated Knorr soups in the wholesales channel. 2012: Pedro Jorge Magalhães Pinho de Sousa - Understanding the internationalization process of Silampos. 2012: Emilia Anna Brzoskowska International Market Selection - The case of Portuguese companies in Poland. 2012: Nuno Fernando da Costa Barbosa Implementing new clients recruitment strategy at Schmitt Elevators. 23

24 2012: João Miguel de Sousa Pratinha Gomes The strengthening of internationalization competencies: the market selection stage of firms internationalization. 2012: João Neves Prisco Ribeiro Franchising as an entry mode what are the critical success factors? 2012: Filipa Alexandra da Costa Araújo The importance of social media for corporate social marketing (co-supervision with António Andrade). 2012: Stamatia Papatzika Portugal and Greece: Is there room for an improvement in economic relations? 2012: António Paulo Luís Jorge The critical factors for the success of International branding the Brodheim Group case study. 2012: Bárbara Patrícia da Silva e Sousa Marques de Pinho The importance of expatriates in International management. 2012: João Manuel Silva Póvoas - Internationalization franchising as an entry mode in Portugal The RE/MAX case study. 2012: Sandra Mónica da Costa Nascimento Neuromarketing: the application of neurosciences to marketing. 2012: Tomé Seiça Neves Marques Rodrigues The need for touch on online retail The impact of textual haptic information. 2012: Sílvia Cristina Filipe Moreira da Silva Ferraz Are Portuguese expatriates satisfied with their expatriation experience? 2011: Mariana Carnido Santos How to capitalize the tribe the Toyota Prius case study. 2011: Jorge Paulo Moreira da Silva Key Account Management application in industrial markets: the SPSA case. 2011: Catarina Alves Moreira Gomes de Almeida Adira Identification and conditions for implementing a CRM solution. 24

25 2011: Paulo Rui Lopes Miguel Everyday Low Pricing Policies in B2B markets. (co-supervision with Angelo Manaresi). 2011: Eugénia Maria Ferreira Pacheco Understanding how relationships influence firm s internationalization process. 2010: Nuno Alexandre Dias Gonçalves da Costa Bosch Termotecnologia S.A. Economic viability of the hot water distribution system. 2009: Joana Simões do Carmo Dias Marketing plan for the implementation of a system to collect domestic oil. 2008: Maria João G. R. Sousa The importance of consortia in the firm s internationalization process. The case Mota-Engil. 2008: Fernando M. F. Filho The impact of brand re-positioning in the internationalization of Brazilian footwear industry: the Havaianas case. MSc. Juris External to the School of Economics and Management/Catholic University of Portugal 2013: Fernando Afonso Carrapatoso Lima - Design Organizacional das Indústrias Criativas MSc. in Management of Creative Industries from School of Arts from Catholic University of Porto. 2013: Hugo Gabriel Oliveira Gonçalo Qualidade do serviço do internet banking em Portugal, impactos ao nível do relacionamento e lealdade: uma análise de equações estruturais com recurso ao PLS. MSc. in Communications Sciences from University Fernando Pessoa 2013: Joana Reid de Lacerda - The impact of business associations on business internationalization: The APPICAPS Case. MSc. in Management of Creative Industries from School of Arts from Catholic University of Porto. 2012: Inês Regina Fernandes Nunes de Sousa - O impacto do design de moda - subsector das indústrias criativas - na indústria têxtil e do vestuário portuguesa. MSc. in Management of Creative Industries from School of Arts from Catholic University of Porto. 25

26 2012: Mafalda de Noronha Guedes - Marca Porto Criativo. MSc. in Management of Creative Industries from School of Arts from Catholic University of Porto. 2012: João Paulo Gomes dos Reis Ferreira Inovação social criativa - Ser Humano - Hip Hop por uma causa. MSc. in Management of Creative Industries from School of Arts from Catholic University of Porto. 2011: Jordana Rocha Nicolau Lopes da Costa - O impacto da ideologia no processo de decisão de voto. MSc. in Communications Sciences from Faculty of Arts from University of Porto. 2011: Mara de Lima Ramalho - O marketing político e a sua importância em campanhas políticas. MSc. in Communications Sciences from Faculty of Arts from University of Porto. 2011: Ana Cristina Gomes de Castro - Bullet Solutions: projeto de internacionalização para uma empresa portuguesa de software. MSc. in Marketing from Faculty of Economics from University of Porto. PhD Juris 2015: Ana Cristina Furão Neves Estima O gap entre a formação de marketing e o mercado de trabalho em Portugal: uma análise baseada na definição de perfis profissionais University of Aveiro, Portugal external examiner and main opponent. 2015: Nuno José Martins Guerra A adoção e implementação das aplicações de social media. Caso: as grandes empresas portuguesas University of Évora, Portugal external examiner and main opponent. 2014: Suzanne Fonseca Amaro Determinants of intentions of purchase travel online an holistic approach - University of Aveiro, Portugal external examiner and main opponent. 2010: Raquel Meneses Moutinho Estrutura e dinâmica das international new ventures (Structure and dynamics of international new ventures), PhD thesis at Faculty of Economics of Ecnomics, University of Porto, Portugal. Research and interests 26

27 Research on the fields of internationalisation and international marketing, trust, relational risk and their importance on the satisfaction of firms engaged in international alliances; the impact of national culture on international business, international alliances, IJVs and the factors that lead to its success; expats. Investigation on the areas of marketing, social marketing, causerelated marketing, marketing and poverty, bottom-of-the-pyramid markets. Research on need for touch and tribal marketing. On-line publications Título Data Co-author O que é o Marketing Internacional? ( Marketing Internacional ou Marketing Global? ( O que é a globalização? ( O que é o Growth Competitiveness Index do WEF? ( Globalização - vantagens e desvantagens ( Redes de Empresas ( Investir no marketing pessoal ( Produtos Biológicos ( Como fazer um esboço de um plano de internacionalização ( Marketing Religioso ( Miguel Silva Marketing Tribal ( Geomarketing ( João Coelho Estudo sobre papel gestores ( Carlos Sousa Marketing Territorial ( Joana Dias Diferenças culturais e internacionalização ( Raquel Ferreira da Silva Secret Shopping ( Joana Ferreira Marketing ambiental, verde ou ecológico? ( Joana Dias O farmacêutico e o marketing relacional ( Está o marketing preparado para a crítica? ( A cooperação de empresas em consequência da globalização ( O que é o neuromarketing? ( Cláudia Rodrigues 50 anos sobre a miopia do marketing ( Carlos Patoilo O que é o retro marketing? ( Marketing social, marketing de organizações sem fins lucrativos e marketing de causas: as diferenças ( Fazer (o) bem mas olhar a quem ( Miguel Silva Novos modelos de negócio em mercados emergentes ( Rui Coelho O Brasil está a investir forte em Portugal! ( Raquel Soares Uma Aventura na Guiné-Bissau ( O marketing e o pequeno comércio retalhista em Portugal ( Como avaliar uma estratégia de promoção de vendas ( Carlos Morais Os novos 4 Ps do Marketing na Web ( Almeida João Manso Que condições salvaguardar para garantir o sucesso de uma boa campanha de Marketing Viral? ( 31/05/2012 Li Dachan O que é afinalo o demarketing? ( 31/05/2012 Bernardo Pavia Quando a pechincha está na moda ( 14/06/2012 Miguel Prazeres Sucessos instantâneos e sucessos casuísticos em marketing ( 26/6/2012 Diogo Machado O que é o product placement? ( 28/08/2012 Diana Santos A classe média o novo mercado mundial ( 14/09/2012 André Lopes Há uma linha que separa a arte do comércio: product placement, quanto vale? Mafalda Telles ( 19/12/2012 Roxo Que efeitos da globalização no marketing: etnocentrismo? Ou etnocentrismo invertido? ( 27/12/2012 Maria Madalena Costa 27

28 Os Millennials merecem a atenção do marketing ( ) Videojogos: próximo passo do product placement? ( Etnomarketing ajuda a dimensionar o mercado ( Que marketing em tempos de crise? ( dde0a1e99706&userid=0625b8fe-c0a6-459c-967e-ec81abbfa171) Como comunicar uma cidade? ( Os factores de atracção de visitantes a uma cidade ( O que é e para que serve o Google Adwords? ( 3.0: a evolução do paradigma de marketing ( Quando a geografia dá coordenadas ao marketing ( Como criar uma campanha de marketing viral? Marketing digital: como podem as métricas ajudar a sua empresa? Os QR Codes e o contexto português Acordos de fornecimento. O que está por detrás dos contratos da distribuição moderna em Portugal? 04/01/2013 Rúben Oliveira 07/01/2013 João Lima 28/01/2013 Carolina Sócrates Martins 13/02/2013 José Cevada 09/04/ /11/ /12/ /12/ /2/ /2/ /07/ /11/2014 José Nuno Martins Maria Teresa Stanislaus António Gil Cardoso Maria Aguiar Alarcão Diogo Cruz e Daniela Leite Carlos Guilherme Silva Camilo Ferreira Francisca Moreira 29/01/2015 André Esteves 28