TERÇA TUESDAY. Abertura PALESTRANTE MODERATOR

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1 06h50 07h00 Abertura MODERATOR Carlos Fini SET/ RBSTV Engenheiro Eletrônico formado em 1984 pela Universidade São Judas, em São Paulo, MBA em Gestão Empresarial concluído em 2001, na Escola Superior de Propaganda e Marketing, Pós Graduação- Telecomunicações e Redes - INATEL. Foi Gerente da TV Globo em São Paulo desde 1994, atuando na implantação das emissoras de São Jose dos Campos (TV Vanguarda ) em 1988, da TV Globo em SP na Av.Luis Carlos Berrini em 1999 e no sistema de transmissão digital na Al.Santos em Membro da SET desde de 1988 e participante do Fórum Brasileiro de TV Digital (Módulo Técnico) - como coordenador da norma de multiplexação e participante da norma de middleware. Diretor de Tecnologia da SET.

2 07h00 07h20 Soluções e inovações para SNG e eventos esportivos. SNG & Esportes: tendências e desafios para a transmissão de conteúdo Os benefícios dos sistemas de satélite de alto rendimento para contribuição e distribuição de conteúdo esportivo e SNG Como a próxima geração em ambiente híbrido satélite-terrestre IP suporta a solução de transmissão multimídia "triple-play" em eventos especiais. Os benefícios de tais soluções inovadoras para as empresas de produção de conteúdo e provedores de serviços Especial: demonstração de 4K e IP da Intelsat para eventos especiais na NAB. Ken Takagi Job title - Director, Managed Media Services, Intelsat Mr. Ken Takagi is responsible for Managed Media Services at Intelsat. Mr. Takagi s focus includes management of the IntelsatOneSM fiber and teleport product portfolio, MCPC, and Occasional Use services. Mr. Takagi joined Intelsat in 1993 and has since held positions in sales, marketing and product development with continuous focus on media products and services. Mr. Takagi specializes in the design and implementation of innovative and customer-oriented strategies and solutions that have helped develop and grow Intelsat s media business. Starting in 2008 he developed the concept and oversaw the implementation of what is now the IntelsatOne IP/MPLS network, based on which Intelsat has developed into one of the world s leading hybrid satellite/fiber network services providers. More recently, he has focused on initiatives to refresh Intelsat s Occasional Use product suite as well as development of next-generation media contribution and distribution products. Mr. Takagi holds a B.A. in Economics from Keio Gijuku University in Tokyo, and an MBA from Johns Hopkins University in Baltimore, MD.

3 07h40 08h00 Video sobre Ethernet para aplicações em Broadcast Jan Eveleens Chief executive officer, Axon Digital Design Jan Eveleens is responsible for strategy and general management at Axon Digital Design. Prior to joining in 2009, he worked for Grass Valley where he held the position of general manager, Image Capture Systems for seven years, and before this he was general manager across a number of Philips divisions. In 2012, Axon joined AVnu Alliance, an industry forum that certifies Audio Video Bridging (AVB) products for interoperability, and Jan currently serves as chairman of the newly-formed AVnu Alliance Pro Video Subgroup. He is also chairman of the International Association of Broadcast Manufacturers (IABM). Jan holds a degree in computer science from the Technical University of Delft, in the Netherlands.

4 Terca-feira Tuesday 07h40 08h00 Enfoque técnico para UHD/Network 4K/8K : situação em Broadcast. Padrão UHD TV: BT.2020/ HDR (High Dynamic Range ) 4K Signal Cabling: 6G,12G SDI/ Optical/ IP Transmission Single Sensor 4K Camera Network Workflow: Dynamic Adaptive QoS Streaming/ P2cast Service Neil ( Noriaki ) Ugo Product Manager, Pro-AVBU, Panasonic Corp., Osaka, Japan. He is working Panasonic over 30 years. He started business career as technical instructor of VHS video system in early 1980 s. When Panasonic launched DVCPRO system in ENG market, he took a responsibility of product planning to design the lap top editor and 4x transfer video editing system, in 1990 s. In 2004, the memory video recorder P2 system was introduced. He was in U.S sales company at that time, and work to expand the P2 system in US broadcast stations. Now I went back to Japan, and working as product engineer and team leader of Product Marketing Team for all professional AV products including 3D camcorder.

5 08h00 09h01 Fórum SET: O progresso do Broadcast no mundo. MODERATOR Fernando Bittencourt Foi Diretor Geral de Engenharia da TV Globo. Formou-se em Engenharia Eletrônica pela UFRJ. A partir de 1994 atuou como Coordenador do Grupo SET/ABERT criado pela ABERT e SET para estudar e planejar a implantação da TV Digital no Brasil. Foi Conselheiro titular do Conselho de Comunicação Social do Senado Federal como engenheiro com notório conhecimento na área de comunicação social.. Faz parte do Conselho Deliberativo do Fórum do Sistema Brasileiro de T.V Digital. É membro ainda do IEEE, IBC e do SMPTE.

6 08h01 08h11 Fórum SET: Qual é o futuro para a tecnologia de broadcasting? O valor no broadcast hardware está desaparecendo rapidamente. Os fornecedores de hardware estão tendo que considerar seriamente assumir software e serviços orientados por modelos de negócios devido ao hardware tradicional tornar-se uma comodity. Grandes empresas de fornecimento de tecnologia, lideres da indústria estão se reestruturando. Mas, efetivamente para de afastar do Hardware leva muito tempo e muitas vezes as empresas entrma no frenesi de fusões e aquisições, enquanto se preparam para a nova era. Esta sessão fornece dados objetivos e análise de pesquisas IABM juntamente com uma visão geral das mudanças de tecnologia que explora como o ritmo da mudança tecnológica esta criando mudando modelos de negócios. Peter White Presidente da International Association of Broadcast Manufactures (IAMB) Peter White is Director General of the IABM, the trade association representing suppliers in the broadcast and media technology supply sector. He has spent much of his working life in executive management positions in the printing and IT sectors and is a qualified accountant, a former tutor for the Leadership Trust and a specialist in personal coaching for business. Peter s responsibilities include the development and implementation of the association s strategies; representing members at executive level to organisations around the world and overseeing the smooth running of the Secretariat. Together with the whole team, Peter is focussed on establishing the IABM as the authoritative voice of the industry.

7 08h11 08h16 Fórum SET: Qual é o futuro para a tecnologia de broadcasting? Peter Bruce Diretor of IAMB Peter Bruce is a 25-year-plus veteran of the broadcast and media industry. After gaining an Engineering Higher National Diploma in Broadcast and Communications at Ravensbourne College, London in 1987, he began his career at Digital Visions, Austria as a studio engineer. Here he maintained one of the first digital production and linear post production studios seeing the moved from analog to digital. He then worked with the innovative audio and video pioneering company AMPEX and was based in two regions. Firstly as a senior field service engineer in Fribourg, Switzerland (installing and maintaining systems and equipment in Switzerland and Eastern European countries) and later transferring to Athens, Greece (with customer service responsibilities across the Middle East). During his career he has worked for Sony, BTS, Philips Broadcast, Thomson Broadcast, Grass Valley and the Vitec Group Peter is using his knowledge and experience of the Asia territory, mixed with his engineering and commercial background in the broadcast and media companies, working for the IABM as Director APAC. Establishing and setting up the APAC region from the Singapore regional office; growing the membership and addressing the needs of the IABM members. Peter has been published in the broadcast engineers reference book, Mixers and Switchers and presented papers at the Koba 2012 (Seoul, S. Korea) on Camera Imaging Technology; at BIRTV (Beijing China) on Advances in Video Technology; at ABU 2012 (Kuala Lumpur, Malaysia) on Innovations in the Live Production Ecosystem and at ABU 2013 (Kuala Lumpur, Malaysia) on Nonlinear Production Philosophy.

8 08h16 08h31 Fórum SET: Broadcasting na Europa - 50 anos de inovação Por 50 anos? Os anos 60 introduziram tecnologia que mudou a natureza da radiodifusão. PAL a cores, as comunicações via satélite, segundos canais, rádio estéreo, dispositivos digitais, todos nasceram na década de 60. Os fabricantes de tecnologia necessitararam de exposições e conferências, IBC, Montreux e InterBEE nasceram, e estes mercados cresceram global e rapidamente. O ritmo da mudança continuou de no início da digitalização dos anos 70 para o digital pessoal na década de 90. Mas agora, brodacasting digital tem um novo significado, uma nova audiência e novos modelos de negócios. A palestra irá rever brevemente o passado, olhar para o presente e identificar as questões-chave para o futuro. Peter Owen Presidente do Conselho da International Broadcasting Convention (IBC)

9 08h31 08h46 Fórum SET: Padrões em desenvolvimento pela SMPTE Os padrões SMPTE abrangem os mundos do cinema, televisão e cinema digital. As publicações no ano passado foram relativas a UHDTV, High Dynamic Range, interfaces de alta velocidade e de normas para arquivamento e dispositivo de controle que terão varias aplicações em diversas áreas. A apresentação fornecerá uma breve visão geral dos recentes desenvolvimentos e trabalhos em curso. Peter Symes Diretor de Engenharia e Regulações da Society of Motion Pictures and Television Engineering (SMPTE).

10 08h31 08h46 Fórum SET: Políticas no Japão sobre a Tecnologia de Broadcasting Reiko Kondo Diretora do Escritório de Informações sobre Tecnologias de Exibição Digitais e Comunicações do Ministério das Comunicações e Relações Internas do Japão. Director for Digital Broadcasting Technology - Broadcasting Technology Division - Ministry of Internal Affairs and Communications Dr. Kondo graduated from the Graduate School of the University of Tokyo and got Master s degree in Computer Science. She also got MBA at Stanford University and Ph.D. at Tokyo Institute of Technology. Since Dr. Kondo joined the Ministry of Internal Affairs and Communications, she has contributed to the policy development in information and communications technology and held such positions as Deputy Director of the Broadcasting Technology Division, engaged in developing the channel plan for digital broadcasting in Japan, and Deputy Director of the Policy Planning Division of the Minister s Secretariat. She also held a position in National Information Security Center of the Cabinet Secretariat as Counselor for International Strategy from 2011 to 2014.