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1 Deliverable 6.6: Project website WP6. Dissemination Activities Period reported from: 03/09/2012 to 02/08/2013 ECO-PROWINE - Life Cycle perspective for Low Impact Winemaking and Application in EU of Eco-innovative Technologies Grant agreement: ECO/11/ From 03/09/2012 to 03/09/2015 Prepared by: HYPERTECH and CIRCE Date: 03/01/2013

2 Document: Deliverable 6.6: Project website Author: HYPERTECH and CIRCE Version: 1 Reference: Grant agreement: ECO/11/ Date: 2/9/13 1 PROJECT WEBSITE... 3 Deliverable 6.6: Project website 2 of 3

3 Document: Deliverable 6.6: Project website Author: HYPERTECH and CIRCE Version: 1 Reference: Grant agreement: ECO/11/ Date: 2/9/13 1 Project website A web page has been created for the project: Also, a copy of the following documents is attached as an Annex: 1. ECO-PROWINE web site specifications 2. Website material and terms in: a. English b. Spanish c. German d. Italian e. Portuguese f. Bulgarian g. Greek 3. Finally, a report of Analytics of the ECO-PROWINE audience from Sep 3, 2012 to Aug 2, It should be note that there is an increase in visitors of the web page in the last months due the dissemination activities and pilot cases selection. Deliverable 6.6: Project website 3 of 3

4 1. ECO-PROWINE WEB SITE SPECIFICATIONS

5 Ecoprowine - Website Specifications 1. PUBLIC SECTION OF ECOPROWINE WEB SITE GENERAL CMS REQUIREMENTS... ERROR! MARCADOR NO DEFINIDO. 1.2 WEBSITE STRUCTURE HOME PAGE SECTION NEWS & EVENTS SECTION Latest News Project News Sustainability News Online Newsletters area Events ABOUT THE PROJECT SECTION PARTNERS SECTION RESULTS SECTION SELF ASSESSMENT TOOL SUSTAINABILITY LABEL RELEVANT LINKS SECTION... ERROR! MARCADOR NO DEFINIDO SITEMAP SECTION CONTACT PAGE MEMBERS AREA REGISTRATION PAGE ECOPROWINE SOCIAL MEDIA INTEGRATION TOOLKIT ECOPROWINE COLLABORATION SPACE

6 Ecoprowine - Website Specifications 1. Public Section of EcoProWine web site 1.1 Website Structure The Public Section of the EcoProWine web site will be visually, functionally and logically divided into four separate frames, as illustrated in Figure 2: Frame 1 Upper Horizontal Section and Horizontal Menu. The upper horizontal section will include the project s Logo, the logo of the EU program/ funding source of the project and the language selection area. 1. Regarding the project logo this will be placed on the left side of the section. The project will be provided by CIRCE. CIRCE will also be responsible for the provision of the graphic layout of the website. It is mentioned, that the colours of the website, as this is presented in the next sections, are indicative and the final choice will be driven by the graphic layout provided by CIRCE. 2. Regarding the logo of the EU program/ funding source of the project this will be placed on the right side of the section and can be found on the following link There are two versions of the ECO-Innovation logo, the vertical and the horizontal one. We prefer the horizontal one, as seen below, as we consider it more space efficient. In the same area of the upper horizontal section and above the eco-innovation logo there should be the phrase "Supported by". Below the Eco-innovation logo, the following disclaimer should be added "This project is co-funded by the European Union within the CIP Eco-Innovation initiative of the Competitiveness and Innovation Framework Programme (CIP)". The marked up phrases should link to the following links and respectively. 3. Regarding the language selection area, this will be placed on the right side of the upper horizontal section and just above the phrase "Supported by" as mentioned above. The default language of the website will be English, but it will also include the following languages: Spanish, Italian, German, Portuguese, Greek and Bulgarian. Their presentation should be done using the flags of each country, as indicatively shown below. 2

7 Ecoprowine - Website Specifications The flags should refer to the countries mentioned above and ordered in the same way as mentioned. These flags can be found online, for example in the following link By clicking on each of these flags the website's context will be shown in the respective language. At this point we have to mention that not every item will be translated in all the languages mentioned, but some of them will be available only in specific languages and some to all, allowing this way a more independent management of the website. Finally, it is mentioned that every translation from the source language to the default language, that is English, is the responsibility of the partner that created the source text. The horizontal menu will contain the main navigation menu of the Public Section, which consists of the following buttons/links: o o o o o o o o o o [Home], to navigate to the main menu of the EcoProWine web site [News & Events], to browse the latest project news and events. [Project], to navigate to project-related content, such as project objectives, workplan, etc. [Partners], to browse the partners of EcoProWine and to find the contact person from each of them. [Results], to navigate to the public outcomes/results of the EcoProWine project (i.e. public deliverables, publications). [Self Assessment Tool], to provide information about the self assessment tool developed within the project. [Sustainability Label], to find information on the sustainability label proposed. [Contact], to find details for the contact person of the EcoProWine web site, namely the Project Coordinator. [Sitemap], to show the sitemap of the web site [Members Area], to navigate and login to the member s section of the web site, which will be accessible only by the EcoProWine partners. By performing a mouse over on each link/button of the horizontal menu, the list of submenus should pop-up containing the available options for the respective link/button. An example is shown in the image below: 3

8 Ecoprowine - Website Specifications Figure 1: Ecoprowine home page with mouse over functionality By clicking on the links/buttons of the horizontal menu, the browser will direct visitors to the respective page and present the relevant information as it is analytically reported in the following sections of this chapter. Moreover, a search functionality interface will be offered in this section, allowing for the quick retrieval of website content on the basis of specific keywords defined by the website visitor. Frame 2 Main Content Section. The main contents of the web site will be presented in this area. Specifically, this frame will be used to present the content-information given by the EcoProWine web site, after clicking on one of the aforementioned buttons/links of the upper frame. Additionally, in the home page of this section, a configurable number of the most recent News & Events of the EcoProWine project will be summarised along with an option to search the contents of the EcoProWine web site (Figure 2). Frame 3 Lower Horizontal Section. This section will provide links/banners to actions, projects and initiatives, closely related to the EcoProWine project. In addition, the section will offer a social media functionality with links to the project s social media channels and more specifically, to the project s Facebook, LinkedIn, Twitter and YouTube accounts. The social media integrator (described in the next sections of the current document) will allow for, simultaneously and automatically, sharing content from the EcoProWine website in multiple social media, given the fact, of course, that the user retains active profiles in the selected social media. 4

9 Ecoprowine - Website Specifications Finally, the RSS feeds functionality of the website will be accessed through this section, to allow the publication of frequently updated content of the website (news, results) in a standardized format. The EcoProWine RSS Channel will provide summarized text, linking visitors to the full text of the EcoProWine website through a short link provided at the end of the summary. On the left side of the lower horizontal section a Legal Disclaimer and Privacy Policy text should be placed. The Legal Disclaimer, when clicking it, should open a content-only page containing the message "The information provided for in the present... does not necessarily reflect the official position of the EACI, the European Commission or other European institution" while Privacy Policy should link to the same kind of page containing an appropriate message. The lower horizontal section will incorporate the accessibility validation results for the website (W3C Compliance) in the form of the images provided after certification, which will be placed on the left side of the frame. 1.2 Home Page Section The Home page of the EcoProWine web site will provide an overview of the project along with a set of links to the various pages of the public section of the web site (Figure 2). The Home section will also provide the visitors with the capability of viewing the latest news that have been published on the web site. The system administrator will be responsible for configuring the number of news and events teasers that will be shown to the visitor and the teasers will include information regarding the specific item (news or event) title, the date of issue, a thumbnail of a related image, a short description of the item, and finally, a hyperlink to the item s source for its full information content. 5

10 Ecoprowine - Website Specifications Figure 2 The main page (home) 6

11 Ecoprowine - Website Specifications 1.3 News & Events Section This section will provide to the wider public and visitors of the web site the latest news about the activities of the project such as news from the meetings, participation to events and workshops as well as other news related to EcoProWine. The contents of this section will be dynamic and the information that will be shown to the end user will be provided by the project partners. These users will provide to the administrator of the website, information on news, conferences, meetings, seminars, etc. organized in the context of the EcoProWine project. For each of the News & Events being publicised, the following information will be viewable by the web site visitor clicking on the [News and Events] link (which will actually point to the LATEST NEWS section): No. Field Name Details 1. Title There will be a hyperlink redirecting the users to the detailed information page for a specific event. 2. Short Description News Item of This field will include a short description for the published news item. 3. Date This field will inform the visitor of the web site of the date that the event has been published. 4. Thumbnail image The thumbnail image is added to the left side of each event/news. 5. Attachment This informs the visitor of the existence of a file attachment (-s) for this topic. Table 1 Ecoprowine Latest News & Events page dynamic content fields properties The user will be able to search and select a specific news title from the following sections of the web site: From the News & Events section main page (pointing to the Latest News section), as illustrated in Figure 3 the visitor will be able to retrieve information for the Latest news of the web site by clicking on a news item and then he/she will be redirected to a page providing more details for the specific topic, as illustrated in Figure 5. The Latest News area, will concentrate all news items published under the other subsections of the News and Events section, thus aggregating the relevant content in this specific point. 7

12 Ecoprowine - Website Specifications Figure 3 Ecoprowine project news & events section As seen from Figure 3, the news and events section provides the information categorized in [Latest news], [Project News], [Sustainability News], [Newsletters], [Events] areas. Each of these links, will navigate the user to the specific news page, in which only the news for the selected category will be shown. Once the News&Events category has been selected by the visitor, all sub-categories shall appear to the right frame (sub-menu), highlighting in a coloured manner, the active subsection. Figure 4 Ecoprowine project Latest News list in home page 8

13 Ecoprowine - Website Specifications Figure 5 Ecoprowine project News & Events section - Detailed information for news or an event Latest News The user will be able to navigate to this area of the News & Events section by clicking on the [Latest News] link or by the pop-up menu when mousing over the [News&Events] link/button, as illustrated in Figure 3. This page will show to the visitors of the web site the latest news in chronological order aggregating all recent updates from Project News, Sustainability News, Newsletters and Events sub-sections Project News This area will be accessible by clicking on the [Project News] button/link of the [News & Events] section of the web site or by the pop-up menu when mousing over the [News&Events] link/button. (Figure 5) This section will provide to the user various news items that are related to the activities of the project. The news will be available either in textual format giving also the opportunity for uploading relevant material (e.g. PDF files). The project news will be uploaded to the Ecoprowine web site by the Administrator using the 9

14 Ecoprowine - Website Specifications corresponding interface. The content information that the visitors will see are given in the following table: No. Field Name Details 1. Title Title of the news item 2. Short Description of News Item This field will include a short description for the published news item. 3. Date This field will inform the visitor of the web site of the date that the specific item has been publicised. 4. Thumbnail image An image on the left of the item that accompanies the item. 5. Attachment This informs the visitor of the existence of a file attachment (-s) for the specific item. Table 2 EcoProWine Project News page dynamic content fields properties When selecting a specific news item, the following information shall appear to the visitor of the website: No. Field Name Details 1. Title Title of the news item 2. Detailed Description of News Item This field will include all the relevant detailed textual information for the published news item. 3. Date This field will inform the visitor of the web site of the date that the specific item has been publicised. 4. Thumbnail image An image on the left of the item that accompanies the item. 5. Attachment Link for accessing or downloading the attached document Sustainability News The user will be able to navigate to this area by clicking on the [News & Events] button/link of the upper horizontal menu or by the pop-up menu when mousing over the [News&Events] link/button. Then, from the News & Events section, he/she will be able to 10

15 Ecoprowine - Website Specifications browse the Sustainability News of the EcoProWine project by clicking the corresponding link [Sustainability News]. This section will provide the user with sustainability news related to the concept of the project. Sustainability news will be provided in chronological order (i.e. from the most recent to the oldest one). The content information that the visitors of the web site will see is presented below. No. Field Name Details 1. Title Title of the news item 2. Short Description of News Item This field will include a short description for the published news item. 3. Date This field will inform the visitor of the web site of the date that the specific item has been publicised. 4. Thumbnail image An image on the left of the item that accompanies the item. 5. Attachment This informs the visitor of the existence of a file attachment (-s) for the specific item. Table 3 EcoProWine Sustainability News News page dynamic content fields properties When selecting a specific news item, the following information shall appear to the visitor of the website: No. Field Name Details 1. Title Title of the news item 2. Detailed Description of News Item This field will include all the relevant detailed textual information for the published news item. 3. Date This field will inform the visitor of the web site of the date that the specific item has been publicised. 4. Thumbnail image An image on the left of the item that accompanies the item. 5. Attachment Link for accessing or downloading the attached document 11

16 Ecoprowine - Website Specifications Online Newsletters area The user will be able to navigate to this area by clicking on the [News & Events] button/link of the upper horizontal menu or by the pop-up menu when mousing over the [News&Events] link/button. Then, from the News & Events section, he/she will be able to browse the Newsletters of the EcoProWine project by clicking the corresponding link [Newsletters]. This section will provide the user with the links for each newsletter that is created within the framework of EcoProWine. The newsletters will be available in PDF format and will be uploaded to the EcoProWine web site by the Administrator using the corresponding interface. Newsletters will be provided in chronological order (i.e. from the most recent to the oldest one). The content information that the visitors of the web site will see is given in the following table: No. Field Name Details 1. Title Title of newsletter 2. Short Description of Newsletter Short description accompanying the publication of the newsletter 3. Date This field will inform the visitor of the web site of the date that the specific item has been published. 4. Thumbnail image An image on the left of the item that accompanies the item. 5. Attachment This informs the visitor of the existence of a file attachment (-s) for the specific item. Table 4 EcoProWine Online Newsletters page dynamic content fields properties When selecting a specific newsletter, the following information shall appear to the visitor of the website: No. Field Name Details 1. Title Title of the newsletter 2. Detailed Description of Newsletter Detailed description accompanying the publication of the newsletter 3. Date This field will inform the visitor of the web site of the date that the specific item has been publicised. 12

17 Ecoprowine - Website Specifications 4. Thumbnail image An image on the left of the item that accompanies the item. 5. Attachment Link for accessing or downloading the attached newsletter Events The user will be able to navigate to this area by clicking on the [News & Events] button/link of the upper horizontal menu or by the pop-up menu when mousing over the [News&Events] link/button. Then, from the News & Events section, he/she will be able to browse the Events of the EcoProWine project by clicking the corresponding link [Events]. This section will provide the user with the links for each event or conference that the EcoProWine project organizes (Figure 6). Furthermore, this section will provide information about the events or conferences that the EcoProWine project partners have participated. The content information that the visitors will see and the functionality of this page of the web site will be similar to the [Newsletters] area. No. Field Name Details 1. Title Title of the event 2. Short Description of Event Short description of the event 3. Date This field will inform the visitor of the web site of the date that the event has been published. 4. Thumbnail image The thumbnail image is added to the left side of each event item. 5. Attachment This informs the visitor of the existence of a file attachment (-s) for the specific event. Table 5 EcoProWine Events page dynamic content fields properties When selecting a specific event, the following information shall appear to the visitor of the website: No. Field Name Details 1. Title Title of the event 2. Detailed Description of Event Detailed information about the event 3. Date This field will inform the 13

18 Ecoprowine - Website Specifications visitor of the web site of the date that the specific item has been publicised. 4. Thumbnail image An image on the left of the item that accompanies the item. 5. Attachment Link for accessing or downloading attached material concerning the event. Figure 6 Ecoprowine project News & Events section - Detailed events information 1.4 Project Section This section will contain static text (HTML format) presenting useful information about the project, such as the approach followed, the project objectives and the workplan methodology for the implementation of the project. The user will be able to navigate to this web site content via the [Project] link in the upper horizontal menu. The content of this section will be static. Once clicking in the Project Section, the visitor will be directed to the Approach sub-section (first sub-section under the main category). 14

19 Ecoprowine - Website Specifications Figure 7 EcoProWine project aaproach page The user will be able to browse the contents of this section by clicking on the following links: [Approach], [Objectives] and [Workplan], as also illustrated in Figure 7. These links will be also available as a pop-up menu when mousing over the [Project] link/button in the horizontal menu of Frame 1. The referred links should be always available (within the right frame) as long as the [Project] link/button or one of the sub-buttons has been clicked, highlighting in a coloured manner, the active sub-section. 1.5 Partners Section The user can navigate to this section by clicking the corresponding [Partners] item in the horizontal menu of the upper frame of the web site. The page will first of all include the map of Europe, marking up (colouring) the countries that partners come from and linking participating organizations to the specific countries, in the form of quotes included in cloud shapes. Next, in the rest of the page, the names and contact details of the Ecoprowine consortium will be described. The content of this part will be static and also include links to the partners web sites. All the relevant partner information will be static. The users of the web site will be able to view a list of the names of all participating organizations. The list of partners should always be visible to the visitor of this section so as to provide easier access. The user will be able to navigate through all project participants and to redirect to the partners web site by clicking on the respective hyperlink. The following table fields (filled with the respective information per partner) will be available (Table 6, Figure 8): 15

20 Ecoprowine - Website Specifications No. Field Name Details 1. Partners Logo (official logo) 2. Partners Name 3. Partner s web site (link) 4. Contact person 5. Telephone 6. Fax 7. (hyperlink) The content of this section is static and missing contact data will be requested from the partners Table 6 Ecoprowine partners page static content requirements 16

21 Ecoprowine - Website Specifications Figure 8 Ecoprowine project web site partners contact information 17

22 Ecoprowine - Website Specifications 1.6 Results Section The user can navigate to this section by clicking the corresponding [Results] item in the horizontal menu of the upper frame of the web site. This section will contain all public documents or reports that the Ecoprowine consortium wants to make available to the wider public. Furthermore, in this section, the user will be able to browse any publication that has been published under the partial or full support of the Ecoprowine project. This section will contain dynamic content that will be updated as soon as a new public deliverable is produced or when a new publication has been delivered. The table fields that will be viewable to the visitor are the following: No. Field Name Details 1. Title of Deliverable or Publication The contents of this section 2. Deliverable/Publication short will be periodically updated description by including new public 3. Download Functionality (Title available reports produced hyperlinked to the actual public report) by the Ecoprowine project. Table 7 Ecoprowine results page content fields Figure 9 Ecoprowine project web site results section 18

23 Ecoprowine - Website Specifications As seen from Figure 9, the Results section provides the information categorized in [Public Deliverables] and [Publications] areas. Each of these links, navigate the user to the specific page, in which only the list or description for the selected category are shown. Concerning the visual appearance of these 2 sub-sections, the functionality shall only focus on the presentation of textual information, accompanied with images embedded within the text body (in a MS Word like format). No. Field Name Details 1. Title of Deliverable or Publication The contents of this section 2. Deliverable/Publication short will be periodically updated description by including new public 3. Download Functionality (Title available reports produced hyperlinked to the actual public report) by the Ecoprowine project. 1.7 Self Assessment Tool This section will be added later on in the website and will contain static text (HTML format) presenting useful information about the Self assessment tool, which will be developed within the project. The user will be able to navigate to this web site content via the [Self Assessment Tool] link in the upper horizontal menu. The content of this section will be static. 1.8 Sustainability Label This section will be added later on in the website and will contain static text (HTML format) presenting useful information about the Sustainability Label, proposed within the project. The user will be able to navigate to this web site content via the [Sustainability Label] link in the upper horizontal menu. The content of this section will be static. 19

24 Ecoprowine - Website Specifications 1.9 Sitemap section The user (e.g. visitor) will be able to access the site structure by selecting the Sitemap item from the main page of the site (see screenshot in Figure 2). The visual structure (sitemap) of the EcoProWine web site (Public Section) is shown in Figure 10. Figure 10 The sitemap (structure) of the public section of Ecoprowine web site 1.10 Contact page The user can navigate to this section by clicking the corresponding [Contact] item in the right corner of the upper frame of the web site. In this section, questions and inquiries from the visitors will be addressed to the Official Ecoprowine Contact Person via . A screenshot of this static content is presented in Figure 11: 20

25 Ecoprowine - Website Specifications Figure 11 Ecoprowine project web site Contact page 1.11 Members Area Registration page This section will be accessible via the [Members Area] link, found in the right corner of the upper frame of the web site. This page will enable the eligible users to access the Members area of the project. Registered users shall provide their credentials in order to be redirected to the Members section. As aforementioned, the subscribed users will be the whole consortium partners. The collaboration space of Ecoprowine project is described in next sections. 21

26 Ecoprowine - Website Specifications 2. Ecoprowine Social Media Integration Toolkit As already mentioned, the Ecoprowine project will be also available on social media channels and more specifically on Facebook, Twitter and LinkedIn. Following the creation of these social media channels, a social media integration toolkit will have to be developed in order to automatically and simultaneously feed the social media spaces with information generated in one central point, namely the Ecoprowine content management system. More specifically, the social media integration toolkit has to be activated every time that a news item is published either in the [News & Events] section or in the [Results] section of the website, thus allowing for automatic updates of the social media channels of the project and simultaneous provision of the recently published website items from several and highly populated information distribution points over the web. In order to achieve this, an RSS feed has to be developed and integrated to the toolkit. This will allow for the automatic publication of the News & Events and the Results section updates of the website to the social media channels. In order to achieve this, the integration of two utilities to the toolkit, such as the RSS Graffiti and the Twitterfeed, is proposed. The RSS Graffiti is a powerful service that takes posts from online media platforms such as twitter, blogs, and news sources and publishes them to your Facebook profile, page, group, or event wall. RSS Graffiti gets its name from the core technology used to make it work: RSS feeds. These standardized, specially formatted web pages are tagged so they can be read by a computer program. Most online publishing platforms (Youtube, Blogger, WordPress, Flickr, Twitter etc) generate feeds of published content. The utility uses only the web address of the specific feed and it will automatically check it periodically for new posts. Every time that RSS Graffiti finds new posts from the source site, it will publish them to Facebook: either to a profile wall, or in this case to the Ecoprowine Facebook page. Twitterfeed is a utility that works in a similar way. It allows to feed content through RSS to twitter and LinkedIn. It enables publishers to bring content to a wider audience and track the performance through real-time stats. The final task will be to integrate a multiple sharing button to the website. The ShareThis! button seems very flexible and configurable allowing the developer to choose the appropriate buttons. Facebook, twitter and linkedin share buttons and facebook like button are proposed to be integrated in the Ecoprowine website. With these buttons, a visitor can easily share any article from the Ecoprowine website to his corresponding social media account page. 22

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